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So if you're not building a personal brand, you're really not allowing yourself to tap into all the opportunities that are out there for you.
lebo
So if you're not building a personal brand, you're really not allowing yourself to tap into all the opportunities that are out there for you.
And you'll keep thinking that other people are getting things that they don't deserve when actually you're just not working hard enough on your personal brand.
lebo
And you'll keep thinking that other people are getting things that they don't deserve when actually you're just not working hard enough on your personal brand.
Because if you did, and you're that good, you'll align with the people who see you and who you see and you'll make things happen.
lebo
Because if you did, and you're that good, you'll align with the people who see you and who you see and you'll make things happen.
Yes, people will laugh at you, but that's because they don't know. But once they see you thriving, they're going to ask you how you did it. We know this, guys. This happens every single time.
lebo
Yes, people will laugh at you, but that's because they don't know. But once they see you thriving, they're going to ask you how you did it. We know this, guys. This happens every single time.
So, please start investing in building your personal brand. And we'll also do another episode about which platforms should you be using in 2024 to build your personal brand.
lebo
So, please start investing in building your personal brand. And we'll also do another episode about which platforms should you be using in 2024 to build your personal brand.
And don't forget the most important thing: to head over to Quicket and buy your ticket to the Everything is Marketing Masterclass tour. Our first one is in Joburg on the 16th of March.
lebo
And don't forget the most important thing: to head over to Quicket and buy your ticket to the Everything is Marketing Masterclass tour. Our first one is in Joburg on the 16th of March.
Sign up for a consultation if you feel like you don't want to start from scratch on your own.
lebo
Sign up for a consultation if you feel like you don't want to start from scratch on your own.
Sign up on my website, www.lebolion.com, and we can have a good session where we build your personal brand and create strategies for you.
lebo
Sign up on my website, www.lebolion.com, and we can have a good session where we build your personal brand and create strategies for you.
And you can also go on to TikTok and sign up for the series that are there. They're already there. Literally, you can go now. It's about 20 minutes per series.
lebo
And you can also go on to TikTok and sign up for the series that are there. They're already there. Literally, you can go now. It's about 20 minutes per series.
But let's start building our personal brands in 2024. And I hope to see you in your organizations where I'll be training you guys on how to build your personal brands within your organizations.
lebo
But let's start building our personal brands in 2024. And I hope to see you in your organizations where I'll be training you guys on how to build your personal brands within your organizations.
Or if you invite me to events to speak about this, just contact me at info or on info at labo lion.com or events at the lion.com and we can talk about the speaking engagements and the training sessions from there on. Guys, thank you so much for tuning in.
lebo
Or if you invite me to events to speak about this, just contact me at info or on info at Lebo Lion.com or events at Lebo Lion.com and we can talk about the speaking engagements and the training sessions from there on. Guys, thank you so much for tuning in.
Today we're talking about the top two social media platforms that you should be using in order to build a successful personal brand in 2024.
lebo
Today we're talking about the top two social media platforms that you should be using in order to build a successful personal brand in 2024.
They literally just start to believe in you no matter what. Then you can start selling t-shirts, books, tickets to events, anything, and you'll be able to sell.
lebo
They literally just start to believe in you no matter what. Then you can start selling t-shirts, books, tickets to events, anything, and you'll be able to sell.
And the beautiful thing about TikTok as well is they keep improving the app. So they are creating things that will allow you to sell directly on TikTok and make money directly on TikTok without having to leave the platform.
lebo
And the beautiful thing about TikTok as well is they keep improving the app. So they are creating things that will allow you to sell directly on TikTok and make money directly on TikTok without having to leave the platform.
I only really started creating my course for TikTok last year in November, and PayPal was already paying me by the first week of January for the courses that I put up.
lebo
I only really started creating my course for TikTok last year in November, and PayPal was already paying me by the first week of January for the courses that I put up.
You know, and that's literally me posting the course on TikTok, TikTok putting the money in my PayPal account, PayPal putting it in my bank account.
lebo
You know, and that's literally me posting the course on TikTok, TikTok putting the money in my PayPal account, PayPal putting it in my bank account.
I didn't have to create a website, I didn't have to do anything, but I could still be a thought leader, make people pay for things, find value.
lebo
I didn't have to create a website, I didn't have to do anything, but I could still be a thought leader, make people pay for things, find value.
Any app that can facilitate payments, any app that can allow you to create courses, e-books, whatever, directly on the platform so your audience doesn't have to leave the platform.
lebo
Any app that can facilitate payments, any app that can allow you to create courses, e-books, whatever, directly on the platform so your audience doesn't have to leave the platform.
That is powerful. Because what we see is that we lose conversion when somebody has to leave the platform that you're advertising on to go where you're selling.
lebo
That is powerful. Because what we see is that we lose conversion when somebody has to leave the platform that you're advertising on to go where you're selling.
What are you comfortable with? All of those things. You have to attend to them before you can do TikTok. Because when you're disingenuous on TikTok, everyone can see it.
lebo
What are you comfortable with? All of those things. You have to attend to them before you can do TikTok. Because when you're disingenuous on TikTok, everyone can see it.
And they will not give you their attention. People are very stingy with their attention on TikTok. So you have to give them a good value proposition for them to want to engage with your personal brand.
lebo
And they will not give you their attention. People are very stingy with their attention on TikTok. So you have to give them a good value proposition for them to want to engage with your personal brand.
Literally all markets. If you've got those two platforms, they help you with thought leadership. They help you build the community. They help you create credibility for yourself. They help you monetize.
lebo
Literally all markets. If you've got those two platforms, they help you with thought leadership. They help you build the community. They help you create credibility for yourself. They help you monetize.
Guys, thank you for that session. I know it was a lot to take in. I hope you have your notepads and you're taking these notes because you're going to need to have these in mind. The crew has a question.
lebo
Guys, thank you for that session. I know it was a lot to take in. I hope you have your notepads and you're taking these notes because you're going to need to have these in mind. The crew has a question.
I'm a TikToker too. So, and I'd hire myself. So I think, and you've asked a really good question, right? Because a lot of people don't take TikTok seriously. They see it as an app for children. They see it as an app to dance, sing and play.
lebo
I'm a TikToker too. So, and I'd hire myself. So I think, and you've asked a really good question, right? Because a lot of people don't take TikTok seriously. They see it as an app for children. They see it as an app to dance, sing and play.
And I keep talking about optics for a reason. Because a lot of us think that the way things look is the way things are. And that's not it. When you're looking at somebody who has a following online, their value is their community.
lebo
And I keep talking about optics for a reason. Because a lot of us think that the way things look is the way things are. And that's not it. When you're looking at somebody who has a following online, their value is their community.
And when we say community, people say the numbers. So they'll say, oh, Lebu has 20,000 followers. That's her value. No, you actually have to dissect who is in that 20,000 and what do they like? What do they relate to?
lebo
And when we say community, people say the numbers. So they'll say, oh, Lebu has 20,000 followers. That's her value. No, you actually have to dissect who is in that 20,000 and what do they like? What do they relate to?
So if we only valued creators based on the numbers, we'd have a really, really terrible influencer industry.
lebo
So if we only valued creators based on the numbers, we'd have a really terrible influencer industry.
And I think that's why so many companies don't see the value of influencing and social media because they're not using the right things to measure the value of influences and social media.
lebo
And I think that's why so many companies don't see the value of influencing and social media because they're not using the right things to measure the value of influences and social media.
Well, most brand managers and most people who don't know anything will look at that and go, okay, she's got 80 something thousand followers on TikTok. We will call her to come and influence our product.
lebo
Well, most brand managers and most people who don't know anything will look at that and go, okay, she's got 80 something thousand followers on TikTok. We will call her to come and influence our product.
They haven't dissected what kind of content I have, what people are saying in my comment section, what people like me for, and the other things people say around it. So if you really observe my content, you'll see all my followers who are women love my nails.
lebo
They haven't dissected what kind of content I have, what people are saying in my comment section, what people like me for, and the other things people say around it. So if you really observe my content, you'll see all my followers who are women love my nails.
Like they love my nails. I could do a whole nail sponsorship campaign. My nails are one of the biggest conversations we have under everything I talk about, right?
lebo
Like they love my nails. I could do a whole nail sponsorship campaign. My nails are one of the biggest conversations we have under everything I talk about, right?
Kay has it in her house. So maybe she could work with this kind of brand and that kind of brand. Do you get what I'm saying?
lebo
Kay has it in her house. So maybe she could work with this kind of brand and that kind of brand. Do you get what I'm saying?
But the excellence that you speak of usually is optics or just traditional perspectives of how things should be shown.
lebo
But the excellence that you speak of usually is optics or just traditional perspectives of how things should be shown.
So people will say, but Lebu can't be a thought leader in marketing if she's wearing jeans and a t-shirt. You know, but it's like, no, the knowledge is the knowledge. The suit is not the knowledge. I don't buy knowledge when I'm buying a suit. I'm buying clothing.
lebo
So people will say, but Lebu can't be a thought leader in marketing if she's wearing jeans and a t-shirt. You know, but it's like, no, the knowledge is the knowledge. The suit is not the knowledge. I don't buy knowledge when I'm buying a suit. I'm buying clothing.
And even if we're to equate it to being a stage, social media is a bigger stage than most physical stages.
lebo
And even if we're to equate it to being a stage, social media is a bigger stage than most physical stages.
So technically, the audience you have on social media and the stage of social media should mean more than these offline things.
lebo
So technically, the audience you have on social media and the stage of social media should mean more than these offline things.
What are the content threads we can put into what they're already serving the market so us as a brand can be amplified or whatever the case may be?
lebo
What are the content threads we can put into what they're already serving the market so us as a brand can be amplified or whatever the case may be?
And all skills can exist and be expressed in different ways.
lebo
And all skills can exist and be expressed in different ways.
One of my barriers when I came into this industry, the way that I have as the voice of marketing was people were saying, oh, but she doesn't like sit in an office with a suit.
lebo
One of my barriers when I came into this industry, the way that I have as the voice of marketing was people were saying, oh, but she doesn't like sit in an office with a suit.
You know, and that was people also saying, but then she's not really excellent. It's like, but I am because I've helped thousands of people improve their businesses.
lebo
You know, and that was people also saying, but then she's not really excellent. It's like, but I am, because I've helped thousands of people improve their businesses.
I wasn't wearing a suit doing any of that. You know, so I'm excellent, but I don't believe that a suit is excellence.
lebo
I wasn't wearing a suit doing any of that. You know, so I'm excellent, but I don't believe that a suit is excellence.
I find that it's too put on, you know, and I think that's why TikTok is also so successful because people don't feel like a show is being put on for them that's not real.
lebo
I find that it's too put on, you know, and I think that's why TikTok is also so successful because people don't feel like a show is being put on for them that's not real.
That's the value of social media. So the excellence part is, are you able to facilitate that and what you're offering?
lebo
That's the value of social media. So the excellence part is, are you able to facilitate that and what you're offering?
But that's a good question, to be honest. And I think what social media is teaching, I hope what it's teaching society is that the process is really the bulk part of life, right?
lebo
But that's a good question, to be honest. And I think what social media is teaching, I hope what it's teaching society is that the process is really the bulk part of life, right?
The process doesn't look good, first of all. It's not the most attractive thing. Like, there's nothing really that nice about the process except for you accepting the experience and making it a positive thing for yourself. So what I mean by that is.
lebo
The process doesn't look good, first of all. It's not the most attractive thing. Like, there's nothing really that nice about the process except for you accepting the experience and making it a positive thing for yourself. So what I mean by that is.
I remember when I started online, people said to me, why are you showing people what you're building?
lebo
I remember when I started online, people said to me, why are you showing people what you're building?
Like, why must I show up as if I'm something I'm not or I'm something that I'm not trying to be? Do you get what I'm saying?
lebo
Like, why must I show up as if I'm something I'm not or I'm something that I'm not trying to be? Do you get what I'm saying?
So they were saying to me, no, every day when you do your marketing videos, you must look nice, look corporate and do the thing and then leave. And I was like, no, I'm going to do the videos in my track suits and going to gym and whatever, right?
lebo
So they were saying to me, no, every day when you do your marketing videos, you must look nice, look corporate and do the thing and then leave. And I was like, no, I'm going to do the videos in my track suits and going to gym and whatever, right?
And people said, that doesn't make any sense because no one's going to respect you. But people respected me anyway because I added value, right?
lebo
And people said, that doesn't make any sense because no one's going to respect you. But people respected me anyway because I added value, right?
And too many people online, they expect everybody to have instant success in everything they do.
lebo
And too many people online, they expect everybody to have instant success in everything they do.
And too many people are doing that. And so I see with a lot of people, they're afraid to do stuff online because they think that people are going to laugh at them if they fail.
lebo
And too many people are doing that. And so I see with a lot of people, they're afraid to do stuff online because they think that people are going to laugh at them if they fail.
And because you've already got an existing audience, you have to try in front of them. You don't really have a choice, you know, because they believe in you. They're your audience. They're your community.
lebo
And because you've already got an existing audience, you have to try in front of them. You don't really have a choice, you know, because they believe in you. They're your audience. They're your community.
Beyond says pivoted her career. She used to be a good girl, sweet girl, and now she's this power woman, you know.
lebo
Beyoncé's pivoted her career. She used to be a good girl, sweet girl, and now she's this power woman, you know.
You know, you can't watch me today trying to become a speaker and then say that if I haven't achieved it in a year, I'm failing. How?
lebo
You know, you can't watch me today trying to become a speaker and then say that if I haven't achieved it in a year, I'm failing. How?
Life is about pivoting. Life is about growing. If you're not growing, you're dying because what are you doing?
lebo
Life is about pivoting. Life is about growing. If you're not growing, you're dying because what are you doing?
You need to grow. Like I can't be the voice of marketing all day and just showing you guys the stuff online. It's not going to work. That's why I do other things.
lebo
You need to grow. Like I can't be the voice of marketing all day and just showing you guys the stuff online. It's not going to work. That's why I do other things.
And in those things, sometimes I'm a newbie. Sometimes I'll be in a room with people who follow me, but maybe they're more, they're higher in the ranks in that company. And I'll be more junior in that position and I'm okay with it, you know?
lebo
And in those things, sometimes I'm a newbie. Sometimes I'll be in a room with people who follow me, but maybe they're more, they're higher in the ranks in that company. And I'll be more junior in that position and I'm okay with it, you know?
I don't have issues. I don't go into the room saying, oh, but I'm Lebu Lion. So you guys should be putting me on this stage or I should be sitting at this table.
lebo
I don't have issues. I don't go into the room saying, oh, but I'm Lebo Lion. So you guys should be putting me on this stage or I should be sitting at this table.
I've never gone into things with that mentality. But also, I've been building in front of people from the beginning. So I don't have a complex about whether you see me and you respect it or you don't. That's got nothing to do with me.
lebo
I've never gone into things with that mentality. But also, I've been building in front of people from the beginning. So I don't have a complex about whether you see me and you respect it or you don't. That's got nothing to do with me.
And at the end of the day, you know, if you don't do it, you're going to be sitting with regret and other people will even forget that that's what you were trying to do. Like nobody really cares.
lebo
And at the end of the day, you know, if you don't do it, you're going to be sitting with regret and other people will even forget that that's what you were trying to do. Like nobody really cares.
You shouldn't because leadership requires courage. How are you going to be courageous if you're afraid of people of what people think of you?
lebo
You shouldn't because leadership requires courage. How are you going to be courageous if you're afraid of people of what people think of you?
Like we, I wouldn't follow a leader like that. My leader must be the kind of person who, no matter what, he, she is leading me forward. We know that we keep moving, you know?
lebo
Like we, I wouldn't follow a leader like that. My leader must be the kind of person who, no matter what, he, she is leading me forward. We know that we keep moving, you know?
So that's what leadership is. Personal branding is leadership. If you're not ready to lead, then keep quiet, stay in your zone.
lebo
So that's what leadership is. Personal branding is leadership. If you're not ready to lead, then keep quiet, stay in your zone.
Don't get your promotions. Don't grow in your organization. And you can be safe from shame, embarrassment, whatever. But if you want to grow, you have to make risky decisions. And people aren't going to say nice things about it. But it doesn't mean that it's not for you.
lebo
Don't get your promotions. Don't grow in your organization. And you can be safe from shame, embarrassment, whatever. But if you want to grow, you have to make risky decisions. And people aren't going to say nice things about it. But it doesn't mean that it's not for you.
And I always say this to myself. I'm like, no one else is God. Like there's only one God. And God tells me what to do.
lebo
And I always say this to myself. I'm like, no one else is God. Like there's only one God. And God tells me what to do.
No one else does. So if God doesn't tell me, I won't do it. And if God says I should, I will. That's the only voice I really, really, really listen to.
lebo
No one else does. So if God doesn't tell me, I won't do it. And if God says I should, I will. That's the only voice I really, really, really listen to.
Everything else, it's touch and go. I don't know, you know, because no one could have thought I'd be where I am. No one would have thought I started how I started, but I did. So I just don't think what people have to say is that important.
lebo
Everything else, it's touch and go. I don't know, you know, because no one could have thought I'd be where I am. No one would have thought I started how I started, but I did. So I just don't think what people have to say is that important.
And if you want to know how to build a personal brand that's successful in 2024, get your ticket to the Everything is Marketing Masterclass tour of 2024.
lebo
And if you want to know how to build a personal brand that's successful in 2024, get your ticket to the Everything is Marketing Masterclass tour of 2024.
And it also requires you to have the conviction to know that you will succeed. You know, like I said, our theme is the only sadulu is that you're Dodulu. And if you're not Dodulu, you.
lebo
And it also requires you to have the conviction to know that you will succeed. You know, like I said, our theme is the only sadulu is that you're Dodulu. And if you're not Dodulu, you.
Can't wait to see you next time. Don't forget to like, share, subscribe. Do all the things that you have to do in order to get people to watch and engage in our community and be part of our lion tribe.
lebo
Can't wait to see you next time. Don't forget to like, share, subscribe. Do all the things that you have to do in order to get people to watch and engage in our community and be part of our lion tribe.
Buy your t-shirt. Can't wait to see you on the 16th. And don't forget, the only way to eat an elephant is one bite at a time. Toodles.
lebo
Buy your t-shirt. Can't wait to see you on the 16th. And don't forget, the only way to eat an elephant is one bite at a time. Toodles.
Yes, there's a movement against privilege. And it's because people don't believe they'll ever become privileged.
lebo
Yes, there's a movement against privilege. And it's because people don't believe they'll ever become privileged.
So they hate that thing because they're like, I want it so bad, but I don't think I'll ever get it.
lebo
So they hate that thing because they're like, I want it so bad, but I don't think I'll ever get it.
And therefore, I'm going to hate it. But you're like, if you're hating the few privileged black people there might be in society, what you're saying is, I don't even want to create an environment where my child could ever aspire to that.
lebo
And therefore, I'm going to hate it. But you're like, if you're hating the few privileged black people there might be in society, what you're saying is, I don't even want to create an environment where my child could ever aspire to that.
Because if you're going to take away the labels of the world, then you're taking away anything they're building.
lebo
Because if you're going to take away the labels of the world, then you're taking away anything they're building.
who you're working double shifts for to take them to good schools, when they come out speaking English like label, people are going to reject them as well.
lebo
who you're working double shifts for to take them to good schools, when they come out speaking English like Labour, people are going to reject them as well.
So today is officially the first day of the first episode of season five. Please, round of applause for me. I'm so proud of myself. I'm proud of everybody. Thank you for coming. We're going to have fun today.
lebo
So today is officially the first day of the first episode of season five. Please, round of applause for me. I'm so proud of myself. I'm proud of everybody. Thank you for coming. We're going to have fun today.
Let's pay the bills. So we're going to follow me at LeboLion underscore SA on all social media platforms or at the Labor Lion Show under no underscore at the Labo Lion Show.
lebo
Let's pay the bills. So we're going to follow me at LeboLion underscore SA on all social media platforms or at the LeboLion Show under no underscore at the LeboLion Show.
So you can follow me at LaborLion underscore SA or at the Labo Lion Show. Don't forget to like, share, subscribe, do all the right things and comment. I want to know what you guys are thinking. And let's be kind to one another.
lebo
So you can follow me at LaborLion underscore SA or at the Labo Lion Show. Don't forget to like, share, subscribe, do all the right things and comment. I want to know what you guys are thinking. And let's be kind to one another.
Please, this is a community. We all love each other because we're all people and we don't have to be mean to each other to get our points across. This is not other podcasts. Wink, wink. Sprinkle, sprinkle.
lebo
Please, this is a community. We all love each other because we're all people and we don't have to be mean to each other to get our points across. This is not other podcasts. Wink, wink. Sprinkle, sprinkle.
If you know what I'm talking about. So we're going to be kind to each other and really think before we text, think before we comment. I think that's very important. So what's on the agenda for today?
lebo
If you know what I'm talking about. So we're going to be kind to each other and really think before we text, think before we comment. I think that's very important. So what's on the agenda for today?
And I would think, oh my gosh, those people are so strange. I don't know how they live these kinds of lives. Now, 20 years later, and it's happening in South Africa on a daily basis. What is happening with Dr. Nandipa and Tabo Besta?
lebo
And I would think, oh my gosh, those people are so strange. I don't know how they live these kinds of lives. Now, 20 years later, and it's happening in South Africa on a daily basis. What is happening with Dr. Nandipa and Tabo Besta?
It's a movie. It's a series. It's a documentary. It's everything put in one.
lebo
It's a movie. It's a series. It's a documentary. It's everything put in one.
And I think it's important for us to discuss it because it is part of our times.
lebo
And I think it's important for us to discuss it because it is part of our times.
And marketers are the creators, curators, and the custodians of culture. So if we can't talk about culture, then I don't know who can because we're the ones creating it. We're the ones documenting it. We're the ones writing about it.
lebo
And marketers are the creators, curators, and the custodians of culture. So if we can't talk about culture, then I don't know who can because we're the ones creating it. We're the ones documenting it. We're the ones writing about it.
So it's important for us to be able to talk about pop culture and that's why I do so.
lebo
So it's important for us to be able to talk about pop culture and that's why I do so.
So let's talk about Dr. Nandipa and Tabo Besta. For those of you who don't know, and I don't know who wouldn't know at this point, but let's do a young refresh.
lebo
So let's talk about Dr. Nandipa and Tabo Besta. For those of you who don't know, and I don't know who wouldn't know at this point, but let's do a young refresh.
Dr. Nandipa and Tabo Besta were dating. And the reason why this story is so big is because Tabo Besta, it turns out, was actually an inmate. So he's somebody who's actually in prison.
lebo
Dr. Nandipa and Thabo Bester were dating. And the reason why this story is so big is because Thabo Bester, it turns out, was actually an inmate. So he's somebody who's actually in prison.
And at the time that he was in prison, he was pretending to be running this company. Actually, let me not say pretending because he was actually running it. The company was actually making money, right?
lebo
And at the time that he was in prison, he was pretending to be running this company. No, actually, let me not say pretending because he was actually running it. The company was actually making money, right?
So he was an inmate running a company that was making millions of rands in his jail cell.
lebo
So he was an inmate running a company that was making millions of rands in his jail cell.
which I think is a NGO non-profit media house that kind of shares breaking news with the public.
lebo
which I think is a um NGO non-profit media house that kind of shares breaking news with the public.
So this person sent the picture and said, isn't this Tabo Besta, the guy who's been known or who was jailed for raping women and luring them in and drugging them and that kind of thing, right?
lebo
So this person sent the picture and said, isn't this Thabo Bester, the guy who's been known or who was jailed for raping women and luring them in and drugging them and that kind of thing, right?
Somewhere in between that, he met influencer and doctor, Dr. Nandipa Makuduma. And I think it's her name, Dr. Nandipa Makuduma or Makudumana. Magudumane. Dr. Nandipa Makudumane. They met and she started visiting him in prison.
lebo
Somewhere in between that, he met influencer and doctor, Dr. Nandipa Makuduma. And I think it's her name, Dr. Nandipa Makuduma or Makudumana. Magudumane. Dr. Nandipa Makudumane. They met and she started visiting him in prison.
Put all the puzzles together. Now they're together. She's living in a beautiful house in Hyde Park. Someone's buying her a Range Rover. Someone's buying her some other fancy car. She's living a beautiful life, right?
lebo
Put all the puzzles together. Now they're together. She's living in a beautiful house in Hyde Park. Someone's buying her a Range Rover. Someone's buying her some other fancy car. She's living a beautiful life, right?
And they're actually very funny videos online where people are showing all these celebrities and high-profile people who attended these launches and sang happy birthday for him. I mean, it's a mess that they believed him, right?
lebo
And there are actually very funny videos online where people are showing all these celebrities and high-profile people who attended these launches and sang happy birthday for him. I mean, it's a mess that they believed him, right?
And a lot of people are saying the reason why so many people believed Dr. Nandipa and Tabo Besta is because of Pretty Privilege and the fact that they were showing what people like to think looks like success.
lebo
And a lot of people are saying the reason why so many people believed Dr. Nandipa and Tabo Besta is because of Pretty Privilege and the fact that they were showing what people like to think looks like success.
All of those things are indicators of success and they make people trust you more.
lebo
All of those things are indicators of success and they make people trust you more.
All her friends are celebrities. She gets invited to all these events. Brands are sponsoring her. How can this person be fake?
lebo
All her friends are celebrities. She gets invited to all these events. Brands are sponsoring her. How can this person be fake?
Are they involved in the fact that Tabo Besta was able to open a company within prison, that he's able to request private jets, that it seems like he's being protected because there isn't really enough outrage from our leaders.
lebo
Are they involved in the fact that Thabo Bester was able to open a company within prison, that he's able to request private jets, that he seems like he's being protected because there isn't really enough outrage from our leaders.
And this company that's been doing this for so long was not able to see that one man escaped their prison.
lebo
And this company that's been doing this for so long was not able to see that one man escaped their prison.
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