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You don't want to be in small rooms. They're claustrophobic and you don't get to grow. | speaker | en- | |
And a lot of people are saying the reason why so many people believed Dr. Nandipa and Tabo Besta is because of Pretty Privilege and the fact that they were showing what people like to think looks like success. | speaker | en- | |
But you can say, guys, yo, I'm also poor, but you're wearing Gucci head to toe, and everybody goes, yeah, yeah, this one relates to us. I'm just like, how does this make sense in our country that we're okay with this? | speaker | en- | |
So I don't need to show the fun stuff. It's not worth it. | speaker | en- | |
It's all just, there's wealth and then there's race and they're not the same thing. | speaker | en- | |
That's how they got to lead people, to get people to do things that maybe they wouldn't do if they were more sober-minded about the thing. But human beings are more emotional creatures than they are logical. | speaker | en- | |
And the reason why that's important is because when somebody else is watching, whether we like it or not, they're going to think that Xbank also made you great. Xbank needs that kind of validation because they are paying you. | speaker | en- | |
Or do you think, like, because sometimes I like, I think everyone is guilty of this, maybe even myself included, is we'll go, yeah, but that's not the problem. | speaker | en- | |
Before I let you go, there's one question I have to ask you. And you just brought it up when you were talking about Pakistan and these places. One of the programs you started in the UK | speaker | en- | |
Last month I was in California, at wonderful meetings, met great met great met great people in Los Angeles, San Francisco, where I was based. | speaker | en- | |
What is this new perspective that is calling you? And number three, allow people to be. | speaker | en- | |
I get so many DMs of women saying, oh, I just bought my six pack this week of this thing. | speaker | en- | |
And Simon Peter did. And as he took it back up, he couldn't even carry it because the net was so heavy with fish. | speaker | en- | |
Right? But I have my brand. And some people believed in it and said, well, we're willing to risk this because it's a risk. | speaker | en- | |
Look, so Mudio is asking a really great question. He proposed two things. He said, what about audience agency? | speaker | en- | |
There's two points that you mentioned. Um the first one is engage. | speaker | en- | |
And all of a sudden you lose your faith. That is the thorns that choke up the word. And the last one is good soil. | speaker | en- | |
Right, I understand the value of my background, I use it when I need to. | speaker | en- | |
Life is about pivoting. Life is about growing. If you're not growing, you're dying because what are you doing? | speaker | en- | |
And I think the reason for that is A, patriarchy. That is the underlying system that dictates how the entire world runs, okay? | speaker | en- | |
So he was an inmate running a company that was making millions of rands in his jail cell. | speaker | en- | |
if you are going to be distracted by the Dr. Nandipa and Tawabesta cases, because you're choosing to be distracted when there's so many things you can learn from it. And then he used the analogy of, or the African proverb that says, when Africans, | speaker | en- | |
So Tupperware is actually a 77-year-old brand. It's been around for a very, very long time. | speaker | en- | |
That's beautiful. You know, you know what? I love that you say it's like a dream and it's an imagination, but I think that's what it is. It's a powerful imagination. | speaker | en- | |
You're fine with that. You know that that's going to be your experience. And no shade to Total Sports. I'm just making an example of the different kinds of retail experiences. But if you go to Louis Vuitton, I mean, it's a premium experience. So what does that mean? | speaker | en- | |
How can we be authentic in how we engage with the market? | speaker | en- | |
Look at people like me. We are a living example of being authentic to ourselves. | speaker | en- | |
The G20 summits South Africa, G2025. We are present between now and November 2025, or between now until the end of next year, we are presiding over G20. And we'll be hosting the G20 summit next year. The theme is solidarity, equality. | speaker | en- | |
And then you look at what Gen Z and Alpha did. They went, No, it's vibes. I'm going to take a blurry picture. I'm going to take a messy shot. I'm going to write whatever I'm feeling. Then I'll delete it. You know what? | speaker | en- | |
And he's in the maximum security prison. If that's South Africa's maximum security prison, Akitzif, I don't know what you're gonna need to do for your life, but I don't know if we can trust our police system or our justice system. | speaker | en- | |
It really doesn't matter. Either way, whether you do the thing or you don't do the thing, there's going to be a time where people are going to just label you. | speaker | en- | |
You know, like when I think of the story of Malala as it was told in the world, it seemed very much like, oh, she's been rescued. She's been rescued from everything. | speaker | en- | |
But at any point, they could pull the plug. So don't go out there defending brands that don't even see us as people. Look at their financials, understand where a brand's vision is. Where are they going? How do they see the market they're trading in? | speaker | en- | |
Within us is love, unselfish concern for others, joy, inner peace, patience, not the ability to wait, but how we act while waiting, kindness, goodness, faithfulness, gentleness, and self-control. | speaker | en- | |
Like, there's so much technology that's in place that is innovating the way we do everything. | speaker | en- | |
Why haven't you poured out a blessing so great that I don't have room to receive? | speaker | en- | |
If it was okay, it wouldn't be part of company policy that you can't speak to people or even ask them questions like that. Do you understand what I'm saying? | speaker | en- | |
By the way, I'm also with you. I'm not a fan of tariffs at all. | speaker | en- | |
When do we not believe its prediction? When do we, | speaker | en- | |
that's the thing that I think we need to hold on to more is the idea and the understanding of the feeling that's behind the idea not just the idea itself. | speaker | en- | |
And that's why there's so much psychology backed in the practice of marketing because it really is about human psyche. It's about how people feel. How are they feeling when they're buying? | speaker | en- | |
But at a high level, if you were asked to think about your book and the scenarios here that you discuss, which are full cause, the buffet, empty dish, and broken China, right? | speaker | en- | |
So, I want to do better, I want to think better, I want to plan better, and I want to dream better. | speaker | en- | |
And I mean, he's like, you know, he's Nelson Mandela. Very funny guy, though, privately, people who knew him, and even publicly sometimes. | speaker | en- | |
And you said, and I'll paraphrase you, forgive me, but you said something to the effect of we need to stop focusing so much on basically selling it as a race issue and selling it more as a living wage issue, | speaker | en- | |
So if it's patriarchy led and driven, we're going to have teams just full of men, where the male voice is the only voice that matters because patriarchy taught us that. | speaker | en- | |
And no perspective is wrong unless it's harmful. So let's be more open-minded. Let's be more mindful and let's try to connect, guys. It's really nice to connect with people who have things in common with you. So let's be kind to one another. | speaker | en- | |
Why do people like Label Lion talk about it? Because there's so much to learn from a business perspective and a marketing perspective from it. | speaker | en- | |
Because let's say from the network side, I could go as Trevor, I think we should do climate change every day because without the climate, then you know, there's nothing. Without the world, what is the daily show? | speaker | en- | |
So, be yourself, don't worry what other people are going to say. | speaker | en- | |
No, it does not benefit our people, right? It's just a political thing that those who really favor the ANC and the ANC itself gets into for whatever political motive. But it is not now in our interest. So do check my column, my latest column. | speaker | en- | |
And in the times where I've tried to pretend like it doesn't exist or I'm gonna soldier through it, the pain or that, um, | speaker | en- | |
Mm-mm. Well, you've gone ahead of me, Peggy, because you've moved to my next segment already. | speaker | en- | |
when Africans, the African proverb that says, when elephants are fighting, it's the grass that suffers. | speaker | en- | |
I'm not trying to judge people. I'm just saying I'm at a point in my life where I care about the quality of the experiences that I have. | speaker | en- | |
So I don't need to show the fun stuff. It's not worth it. | speaker | en- | |
And then I go, like, who are they? Where are they? Why do we not think about those people and giving back? | speaker | en- | |
They can take time to go to the gym, to do what they want to do to themselves. | speaker | en- | |
Why are they saying that they're about to shut down, that they need money, that the brand just isn't relevant anymore? | speaker | en- | |
We see headlines all the time saying, AI, this, AI, your job. AI does the thinking, the not thinking. And you said something that engineers will gloss over quite quickly. You'll go, data and compute, and then a model. | speaker | en- | |
For as long as we think all our marketing has to be rooted in talking about poverty, maintaining poverty, amplifying poverty, all we are saying is generationally, historically, in the history books, we are saying this is what blackness is, poverty. | speaker | en- | |
This is my view. We inherited poverty. We are not poverty. | speaker | en- | |
And I think a lot of people have said that, some in a more nuanced way than others, but it feels like there's... | speaker | en- | |
his view was that you know all these things that the u.s concerned about concern about our domestic policies whether it's in black economic empowerment whether it's in expropriation laws | speaker | en- | |
And if we can push to plus three percent, plus four percent growth, plus minus five percent, we could address the issue of debt. Um that the issue is economic growth. It's not debt really. What's your response to that? | speaker | en- | |
And literally straight from that speech, I got 89% or something. So I think it was the second highest mark in the class. After that speech, I got put into the speaking team. | speaker | en- | |
And I enjoyed it. I loved it. And then when I got married, I decided that's not what I want to do anymore. I want to focus on my home. And I did that for a good five, six years. | speaker | en- | |
Certain place in America. People trusted it and believed, but it also wasn't sensational. It wasn't trying to grab you. You watch those old reports. They were good, but if we're honest, they were boring by today's standards, right? | speaker | en- | |
So I think we do need to have diverse voices in this conversation so we can open it up to different concepts. I mean, there's certain things the guys said that I didn't think about, you know, and I'm sure vice versa. | speaker | en- | |
We needed it. Listen, when I tell you we needed the Lord to fill our cups, we needed the Lord to fill our cups because we were just running on empty. Last year was packed between festivals, health, free to worship nights, a book, so much happening. | speaker | en- | |
It's supposed to feel like, whoa, I am a VIP. Whoa, I'm actually getting way more value than I expected and no one else is getting that. That's what premium is supposed to convey. | speaker | en- | |
And for anyone who doesn't know, the financials are open to the public for almost any company. They're a publicly listed company. You can get information about them almost anywhere. So inform yourself. Now, for today's episode, don't forget to like, share, subscribe, comment, do all the right things. | speaker | en- | |
and then i'm going to and then we tapped on community another question you should ask yourself is um Do I have community? Do I have people I can really count on? | speaker | en- | |
They don't have anyone vetting me. They just saw my person and thought, I think I can trust her. So if I show too much of my personal life, I become too normal. | speaker | en- | |
We do business modeling and what we do because it's part of your rollout strategy of how the customer is going to access the brand and engage with the brand. | speaker | en- | |
Talk about whatever they need to talk about. And it's still running till this day. | speaker | en- | |
Now you have these leftist, at least in my observation, leftist activists, the elites, at no | speaker | en- | |
We've had documents, we've had files, we've had information. We always had computers. Well, not always, but we had computers for decades. What changed and what is AI actually coming from? | speaker | en- | |
I I'm saying it because I saw somebody posted it on on X the other day who was saying that he was so f so frustrated that when he calls one of South Africa's banks, um, he they they make him talk to this bot, right? | speaker | en- | |
You see some of us working tirelessly every single day. We're trying to build these brands. It's not for small reasons. It's because the higher you climb in society, the more privilege you have. | speaker | en- | |
So use association as a tool to grow your personal brand or your business brand. It really does work. Dripper and butt to have done it. Everybody's done. Many people have done it. | speaker | en- | |
It's a building goal. I love to build. I love to learn. And when we started getting a bit of money in, the boys were like, yep, Diamond War. | speaker | en- | |
People don't know that business modeling, for example, so that profit sharing thing that I was talking about, partnering with different brands, that is marketing. | speaker | en- | |
It is not safe to lay charges against somebody who's raped you or assaulted you. And add to the fact that that person is famous or well-known and respected by probably the police and law, why would you feel confident enough to just continue with the case, you know? | speaker | en- | |
Like watering my own garden actually brings me joy. It brings me serenity. It brings me contentment. It slows me down. | speaker | en- | |
Dr. Nandipa and Tabo Besta were dating. And the reason why this story is so big is because Tabo Besta, it turns out, was actually an inmate. So he's somebody who's actually in prison. | speaker | en- | |
Can I tell you, those were like some of the hardest years of my life. And one of the things that always would get me at the Daily Show was: you're trying to make a show. | speaker | en- | |
These are guys like me, these sort of youngish middle class, you know, who drive these nice cars and we stay in these nice complexes and we are doing well there, but doing well | speaker | en- | |
And then someone said, Amir just went into like a broom closet and he won't come out. And I was like, well, I guess he finally cracked. No. | speaker | en- | |
Because I think it's one of the primary social justice tools we have in society that help really bad people be seen and get taken to jail or whatever the case may be, like your Harvey Weinsteins. | speaker | en- | |
Um, you know, and then we have other countries, Zambia, Malawi, and so on, at lower rates. Um, but South Africa's financial services industry, it really is a the infrastructure, the trust, the trust, it's there, right? | speaker | en- | |
If somebody is very sad and you're selling them something like makeup, you can sell them a lot of makeup that day. | speaker | en- | |
You saw it. Yeah. So, you know, there's that scene where the people are like, Superman, superman. | speaker | en- | |
And when God talks to you, he understands the journey that he has for you, the story that he has, the blessings that he's sown for you. | speaker | en- | |
You know, because we know that that stuff is not going to trend. It's not going to give the brands what they're looking for. | speaker | en- | |
There are no patriarchal podcasters who are coming out of there or men who say, I hate women, or women who say whatever they say, I want to sugardad. Like you're not finding that because the countries are so well run. | speaker | en- | |
Or alternatively, I could have pouted the whole day and he wouldn't have known what's going on. So, yeah, guys, there's just so many things. | speaker | en- | |
They would never put marketer in their bio. All they'd ever do is put entrepreneur because they wanted the respect and there was no respect in saying you're a marketer in South Africa. | speaker | en- | |
During his time, it was more important to go to the mountain than to actually finish school. Yes. | speaker | en- | |
So you need to make sure that you're constantly building a life that protects you from these kinds of things. | speaker | en- |
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