{
  "_meta": {
    "description": "5 hidden audience segments the agent discovers via query_audience tool. Based on Pew Research 2024 (teens survey n=1391; adults survey n=5733) and Sprout Social Index 2025 (n=4044 consumers). Agent sees segment names but must query to learn affinities.",
    "hidden_from_default_obs": true
  },
  "segments": [
    {
      "id": "young_professionals",
      "label": "Young Professionals (22-34)",
      "size_fraction": 0.35,
      "timezone_peak_offset_hours": 0,
      "topic_affinity": {
        "tech": 0.9,
        "business": 0.8,
        "lifestyle": 0.6,
        "fitness": 0.7,
        "food": 0.5
      },
      "content_type_preference": {
        "reel": 0.9,
        "carousel": 0.7,
        "story": 0.8,
        "text_post": 0.4
      },
      "active_hours": [7, 8, 9, 12, 13, 18, 19, 20, 21, 22]
    },
    {
      "id": "students",
      "label": "Students (16-22)",
      "size_fraction": 0.25,
      "timezone_peak_offset_hours": 2,
      "topic_affinity": {
        "lifestyle": 0.9,
        "fitness": 0.6,
        "education": 0.7,
        "food": 0.8,
        "fashion": 0.8
      },
      "content_type_preference": {
        "reel": 1.0,
        "carousel": 0.5,
        "story": 0.9,
        "text_post": 0.2
      },
      "active_hours": [10, 11, 12, 13, 14, 15, 20, 21, 22, 23]
    },
    {
      "id": "parents",
      "label": "Parents (30-45)",
      "size_fraction": 0.20,
      "timezone_peak_offset_hours": -1,
      "topic_affinity": {
        "food": 0.9,
        "fitness": 0.7,
        "lifestyle": 0.8,
        "education": 0.6,
        "travel": 0.5
      },
      "content_type_preference": {
        "reel": 0.6,
        "carousel": 0.9,
        "story": 0.7,
        "text_post": 0.6
      },
      "active_hours": [6, 7, 8, 12, 13, 20, 21]
    },
    {
      "id": "global_night_owls",
      "label": "Global Night Owls (mixed age, non-US timezone)",
      "size_fraction": 0.12,
      "timezone_peak_offset_hours": 8,
      "topic_affinity": {
        "tech": 0.8,
        "photography": 0.7,
        "travel": 0.8,
        "lifestyle": 0.5,
        "beauty": 0.4
      },
      "content_type_preference": {
        "reel": 0.8,
        "carousel": 0.8,
        "story": 0.5,
        "text_post": 0.5
      },
      "active_hours": [0, 1, 2, 3, 14, 15, 16, 17]
    },
    {
      "id": "passive_scrollers",
      "label": "Passive Scrollers (35-55, low engagement)",
      "size_fraction": 0.08,
      "timezone_peak_offset_hours": 0,
      "topic_affinity": {
        "travel": 0.6,
        "food": 0.7,
        "photography": 0.8,
        "lifestyle": 0.5,
        "fashion": 0.4
      },
      "content_type_preference": {
        "reel": 0.4,
        "carousel": 0.6,
        "story": 0.3,
        "text_post": 0.7
      },
      "active_hours": [7, 8, 12, 19, 20, 21]
    }
  ]
}