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"_meta": {
"description": "5 hidden audience segments the agent discovers via query_audience tool. Based on Pew Research 2024 (teens survey n=1391; adults survey n=5733) and Sprout Social Index 2025 (n=4044 consumers). Agent sees segment names but must query to learn affinities.",
"hidden_from_default_obs": true
},
"segments": [
{
"id": "young_professionals",
"label": "Young Professionals (22-34)",
"size_fraction": 0.35,
"timezone_peak_offset_hours": 0,
"topic_affinity": {
"tech": 0.9,
"business": 0.8,
"lifestyle": 0.6,
"fitness": 0.7,
"food": 0.5
},
"content_type_preference": {
"reel": 0.9,
"carousel": 0.7,
"story": 0.8,
"text_post": 0.4
},
"active_hours": [7, 8, 9, 12, 13, 18, 19, 20, 21, 22]
},
{
"id": "students",
"label": "Students (16-22)",
"size_fraction": 0.25,
"timezone_peak_offset_hours": 2,
"topic_affinity": {
"lifestyle": 0.9,
"fitness": 0.6,
"education": 0.7,
"food": 0.8,
"fashion": 0.8
},
"content_type_preference": {
"reel": 1.0,
"carousel": 0.5,
"story": 0.9,
"text_post": 0.2
},
"active_hours": [10, 11, 12, 13, 14, 15, 20, 21, 22, 23]
},
{
"id": "parents",
"label": "Parents (30-45)",
"size_fraction": 0.20,
"timezone_peak_offset_hours": -1,
"topic_affinity": {
"food": 0.9,
"fitness": 0.7,
"lifestyle": 0.8,
"education": 0.6,
"travel": 0.5
},
"content_type_preference": {
"reel": 0.6,
"carousel": 0.9,
"story": 0.7,
"text_post": 0.6
},
"active_hours": [6, 7, 8, 12, 13, 20, 21]
},
{
"id": "global_night_owls",
"label": "Global Night Owls (mixed age, non-US timezone)",
"size_fraction": 0.12,
"timezone_peak_offset_hours": 8,
"topic_affinity": {
"tech": 0.8,
"photography": 0.7,
"travel": 0.8,
"lifestyle": 0.5,
"beauty": 0.4
},
"content_type_preference": {
"reel": 0.8,
"carousel": 0.8,
"story": 0.5,
"text_post": 0.5
},
"active_hours": [0, 1, 2, 3, 14, 15, 16, 17]
},
{
"id": "passive_scrollers",
"label": "Passive Scrollers (35-55, low engagement)",
"size_fraction": 0.08,
"timezone_peak_offset_hours": 0,
"topic_affinity": {
"travel": 0.6,
"food": 0.7,
"photography": 0.8,
"lifestyle": 0.5,
"fashion": 0.4
},
"content_type_preference": {
"reel": 0.4,
"carousel": 0.6,
"story": 0.3,
"text_post": 0.7
},
"active_hours": [7, 8, 12, 19, 20, 21]
}
]
}
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