Enhance digital marketing audit output with additional insights and structured content sections

pages/output.py

@@ -159,7 +159,7 @@ With several businesses out there all vying for the same eyeballs, it’s never
 Currently, {client_name} has already explored numerous online advertising. Its competitors are also experienced in PPC in multiple platforms. """)
     
     # Write SEM Table
-    sem_data = get_analyst_response("SEM PPC Analyst")
+    sem_data = get_analyst_response("SEM/PPC Analyst")
     write_table(sem_data)
     
     st.markdown("---")
@@ -210,6 +210,55 @@ Regardless, it is still a great channel worth investing to improve a business’
     #     st.markdown("### MARKET PLACE")
     #     marketpalce_data = get_analyst_response("Marketplace Analyst")
     #     write_table(marketpalce_data)
+    #     st.markdown("---")
+    
+    
+    st.markdown("## OTHER INFORMATION")
+    st.markdown("### DIGITAL MARKETING APPROACH: CUSTOMER CENTRIC INBOUND MARKETING")
+    st.markdown(f"""Digital Marketing is often called in-bound marketing in a sense that it is not intrusive: a person must search for the information before the marketing stimulus is served to them. Unlike the traditional offline marketing which is more brand-centric in style and intrusive (they are served to you even though you did not intend to see the marketing stimulus), digital marketing is customer-centric: it takes into account the needs, thoughts, and considerations of the customer in all stages in the sales funnel while strategically serving them the appropriate content at the right time, at the right frequency, and through the correct channel. We suggest that {client_name} looks into the details below with the view of understanding where the brand’s footing is in some stages in their customer’s decision and buying journey. """)
+    
+    st.markdown("##### TARGET MARKET")
+    st.write("TBD")
+    
+    st.markdown("##### PRODUCT/SERVICE DEMOGRAPHICS")
+    st.write("TBD")
+    
+    st.markdown("##### MARKETING MESSAGE SUMMARY")
+    st.write("TBD")
+    
+    st.markdown("##### WHAT IS THE DESIRED OUTCOMES OF DIGITAL MARKETING?")
+    st.write("TBD")
+    
+    st.markdown("##### WHAT IS THE PULL-THROUGH OFFER?")
+    st.write(get_analyst_response("Pull through offers Analyst"))
+    
+    
+    st.markdown("##### WEBSITE AUDIENCE ACQUISITION")
+    st.write("TBD")
+    
+    #LLD/PM/LN
+    lld_data = get_analyst_response("LLD/PM/LN Analyst")
+    st.markdown("##### LEAD LIST DEVELOPMENT")
+    st.write(lld_data['lead_list_development'])
+    
+    st.markdown("##### PROSPECTING MECHANISM")
+    st.write(lld_data['prospecting_mechanism'])
+    
+    st.markdown("##### LEAD NURTURING")
+    st.write(lld_data['lead_nurturing'])
+    
+    
+    
+    st.markdown("---")
+    st.markdown("#### CONTENT - PROCESS AND ASSETS")
+    st.write(f"""Content is king in digital marketing. People log into the internet to look for and consume information in different formats: text-based, video, audio, or image. Content is what help businesses establish their expertise in the industry, convert leads into customers, guide their customers through their sales funnel, and build relationships with their customers. \n
+We have evaluated the process of content development strategy and existing content assets of {client_name} based on how they serve clients throughout the customer journey. """)
+    st.markdown("##### AWARENESS STAGE")
+    st.write("TBD")
+    st.markdown("##### CONSIDERATION STAGE")
+    st.write("TBD")
+    st.markdown("##### DECISION STAGE")
+    st.write("TBD")
     
     
 if st.button("Back to Dashboard", icon="🏠"):