Add main app.py with insurance behavior analysis
Browse files
app.py
ADDED
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| 1 |
+
"""保险APP 用户行为分析 - Gradio Space"""
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| 2 |
+
import os, json, math, warnings, datetime, random
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| 3 |
+
from collections import Counter
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| 4 |
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from dataclasses import dataclass, field
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| 5 |
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from typing import List, Dict, Optional
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| 6 |
+
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| 7 |
+
warnings.filterwarnings('ignore')
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| 8 |
+
import numpy as np
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| 9 |
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import pandas as pd
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| 10 |
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from sklearn.model_selection import train_test_split
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| 11 |
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from sklearn.preprocessing import StandardScaler
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| 12 |
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from sklearn.ensemble import GradientBoostingClassifier, RandomForestClassifier
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| 13 |
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from sklearn.metrics import (
|
| 14 |
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roc_auc_score, f1_score, confusion_matrix,
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| 15 |
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average_precision_score, precision_recall_curve, classification_report
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| 16 |
+
)
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| 17 |
+
import matplotlib
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| 18 |
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matplotlib.use('Agg')
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| 19 |
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import matplotlib.pyplot as plt
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| 20 |
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import seaborn as sns
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| 21 |
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| 22 |
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import gradio as gr
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| 23 |
+
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| 24 |
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INSURANCE_EVENT_TYPES = {
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| 25 |
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"page_view", "product_view", "product_compare", "premium_calculator",
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| 26 |
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"faq_view", "article_read", "quote_request", "quote_result_view",
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| 27 |
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"document_upload", "form_submit", "chat_init", "call_init", "video_consult",
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| 28 |
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"policy_select", "payment_init", "payment_success", "policy_issued",
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| 29 |
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"claim_init", "claim_doc_upload", "claim_review", "claim_approved",
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| 30 |
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"claim_rejected", "renewal_reminder", "renewal_click", "renewal_complete",
|
| 31 |
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"policy_cancel", "app_uninstall", "login", "logout",
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| 32 |
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}
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| 33 |
+
|
| 34 |
+
@dataclass
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| 35 |
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class InsuranceAppEvent:
|
| 36 |
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event_id: str; user_id: str; session_id: str; timestamp: int
|
| 37 |
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event_type: str; page_id: str
|
| 38 |
+
product_id: Optional[str] = None; amount: Optional[float] = None
|
| 39 |
+
channel: str = "app"; device_type: str = "mobile"
|
| 40 |
+
|
| 41 |
+
@dataclass
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| 42 |
+
class UserSession:
|
| 43 |
+
session_id: str; user_id: str
|
| 44 |
+
events: List[InsuranceAppEvent] = field(default_factory=list)
|
| 45 |
+
|
| 46 |
+
@dataclass
|
| 47 |
+
class UserBehaviorProfile:
|
| 48 |
+
user_id: str; sessions: List[UserSession] = field(default_factory=list)
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| 49 |
+
|
| 50 |
+
|
| 51 |
+
class InsuranceFeatureEngineer:
|
| 52 |
+
def extract_user_features(self, profile):
|
| 53 |
+
sessions = profile.sessions
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| 54 |
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if not sessions: return None
|
| 55 |
+
all_events = []
|
| 56 |
+
for s in sessions: all_events.extend(s.events)
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| 57 |
+
all_events.sort(key=lambda e: e.timestamp)
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| 58 |
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all_type_counts = Counter(e.event_type for e in all_events)
|
| 59 |
+
total = len(all_events)
|
| 60 |
+
if total == 0: return None
|
| 61 |
+
product_counter = Counter(e.product_id for e in all_events if e.product_id)
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| 62 |
+
top_product = product_counter.most_common(1)[0][0] if product_counter else None
|
| 63 |
+
first_ts = all_events[0].timestamp; last_ts = all_events[-1].timestamp
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| 64 |
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days_active = (last_ts - first_ts) / (24 * 3600 * 1000)
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| 65 |
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has_purchased = any(e.event_type == "policy_issued" for e in all_events)
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| 66 |
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has_renewed = any(e.event_type == "renewal_complete" for e in all_events)
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| 67 |
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has_claimed = any(e.event_type in ("claim_init", "claim_approved") for e in all_events)
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| 68 |
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support = all_type_counts.get("chat_init", 0) + all_type_counts.get("call_init", 0)
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| 69 |
+
return {
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| 70 |
+
"total_sessions": len(sessions), "total_events": total,
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| 71 |
+
"days_active": days_active, "avg_events_per_session": total / len(sessions),
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| 72 |
+
"product_view_ratio": all_type_counts.get("product_view", 0) / total,
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| 73 |
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"quote_request_ratio": all_type_counts.get("quote_request", 0) / total,
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| 74 |
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"article_read_ratio": all_type_counts.get("article_read", 0) / total,
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| 75 |
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"payment_success_ratio": all_type_counts.get("payment_success", 0) / total,
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| 76 |
+
"policy_issued_ratio": all_type_counts.get("policy_issued", 0) / total,
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| 77 |
+
"unique_products_viewed": len(product_counter),
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| 78 |
+
"has_purchased": int(has_purchased), "has_renewed": int(has_renewed),
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| 79 |
+
"has_claimed": int(has_claimed), "support_dependency": support / total,
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| 80 |
+
"renewal_click_count": all_type_counts.get("renewal_click", 0),
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| 81 |
+
"policy_cancel_count": all_type_counts.get("policy_cancel", 0),
|
| 82 |
+
"claim_init_count": all_type_counts.get("claim_init", 0),
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| 83 |
+
"days_since_last_event": (datetime.datetime.now().timestamp()*1000 - last_ts)/(24*3600*1000),
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| 84 |
+
"weekend_activity_ratio": sum(1 for e in all_events if datetime.datetime.fromtimestamp(e.timestamp/1000).weekday()>=5)/total,
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| 85 |
+
"peak_active_hour": Counter(datetime.datetime.fromtimestamp(e.timestamp/1000).hour for e in all_events).most_common(1)[0][0],
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| 86 |
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"recent_7day_events": sum(1 for e in all_events if (last_ts-e.timestamp)<7*24*3600*1000),
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| 87 |
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"recent_30day_events": sum(1 for e in all_events if (last_ts-e.timestamp)<30*24*3600*1000),
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| 88 |
+
}
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| 89 |
+
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| 90 |
+
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| 91 |
+
def generate_synthetic_data(n_users=2000, n_events_per_user=50):
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| 92 |
+
event_types = list(INSURANCE_EVENT_TYPES)
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| 93 |
+
products = ["health_basic","health_premium","critical_illness","term_life",
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| 94 |
+
"auto_compulsory","auto_commercial","home","travel_domestic"]
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| 95 |
+
data = []
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| 96 |
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for u in range(n_users):
|
| 97 |
+
user_id = f"user_{u:04d}"; churn_risk = random.random()
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| 98 |
+
sessions = []; base_ts = int(datetime.datetime(2024,1,1).timestamp()*1000)
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| 99 |
+
for s in range(random.randint(1,5)):
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| 100 |
+
session_id = f"sess_{u}_{s}"
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| 101 |
+
n_events = random.randint(5, n_events_per_user // max(1, random.randint(1,5)))
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| 102 |
+
events = []
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| 103 |
+
for e in range(n_events):
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| 104 |
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if churn_risk > 0.7:
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| 105 |
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event_type = random.choices(["page_view","product_view","article_read","app_uninstall"],weights=[0.4,0.3,0.2,0.1])[0]
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| 106 |
+
else:
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| 107 |
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stages = n_events
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| 108 |
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if e < stages*0.3: event_type = random.choice(["page_view","product_view","article_read"])
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| 109 |
+
elif e < stages*0.6: event_type = random.choice(["product_view","quote_request","premium_calculator","faq_view"])
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| 110 |
+
elif e < stages*0.8: event_type = random.choice(["quote_result_view","form_submit","document_upload","payment_init"])
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| 111 |
+
else: event_type = random.choice(["payment_success","policy_issued","renewal_click","renewal_complete"])
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| 112 |
+
timestamp = base_ts + e * random.randint(5000,30000)
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| 113 |
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events.append(InsuranceAppEvent(f"evt_{u}_{s}_{e}", user_id, session_id, timestamp, event_type, f"page_{event_type}",
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| 114 |
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random.choice(products) if event_type in ["product_view","quote_request"] else None,
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| 115 |
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random.uniform(1000,100000) if event_type in ["quote_request","payment_success"] else None))
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| 116 |
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sessions.append(UserSession(session_id, user_id, events))
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| 117 |
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base_ts += 24 * 3600 * 1000
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| 118 |
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data.append((UserBehaviorProfile(user_id, sessions), int(churn_risk > 0.7)))
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| 119 |
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return data
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| 120 |
+
|
| 121 |
+
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| 122 |
+
def train_model(n_users, n_events, test_size, random_state):
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| 123 |
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data = generate_synthetic_data(n_users=n_users, n_events_per_user=n_events)
|
| 124 |
+
engineer = InsuranceFeatureEngineer()
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| 125 |
+
features_list, labels = [], []
|
| 126 |
+
for profile, label in data:
|
| 127 |
+
f = engineer.extract_user_features(profile)
|
| 128 |
+
if f: features_list.append(f); labels.append(label)
|
| 129 |
+
df = pd.DataFrame(features_list)
|
| 130 |
+
df_full = df.copy()
|
| 131 |
+
for c in df.columns:
|
| 132 |
+
if df[c].dtype == 'object':
|
| 133 |
+
df[c] = pd.to_numeric(df[c], errors='coerce').fillna(0)
|
| 134 |
+
df = df.fillna(0).replace([np.inf, -np.inf], 0)
|
| 135 |
+
X = df.values; y = np.array(labels)
|
| 136 |
+
X_train, X_test, y_train, y_test = train_test_split(X, y, test_size=test_size, random_state=random_state, stratify=y)
|
| 137 |
+
scaler = StandardScaler()
|
| 138 |
+
X_train_s = scaler.fit_transform(X_train); X_test_s = scaler.transform(X_test)
|
| 139 |
+
|
| 140 |
+
gbdt = GradientBoostingClassifier(n_estimators=200, max_depth=5, learning_rate=0.1, subsample=0.8, random_state=random_state)
|
| 141 |
+
gbdt.fit(X_train_s, y_train)
|
| 142 |
+
y_pred_gbdt = gbdt.predict(X_test_s); y_prob_gbdt = gbdt.predict_proba(X_test_s)[:,1]
|
| 143 |
+
|
| 144 |
+
rf = RandomForestClassifier(n_estimators=100, max_depth=10, class_weight='balanced', random_state=random_state, n_jobs=-1)
|
| 145 |
+
rf.fit(X_train_s, y_train)
|
| 146 |
+
y_prob_rf = rf.predict_proba(X_test_s)[:,1]; y_pred_rf = rf.predict(X_test_s)
|
| 147 |
+
|
| 148 |
+
auc_gbdt = float(roc_auc_score(y_test, y_prob_gbdt))
|
| 149 |
+
f1_gbdt = float(f1_score(y_test, y_pred_gbdt))
|
| 150 |
+
ap_gbdt = float(average_precision_score(y_test, y_prob_gbdt))
|
| 151 |
+
auc_rf = float(roc_auc_score(y_test, y_prob_rf))
|
| 152 |
+
ap_rf = float(average_precision_score(y_test, y_prob_rf))
|
| 153 |
+
|
| 154 |
+
fi = pd.DataFrame({'feature': list(df.columns), 'importance': rf.feature_importances_}).sort_values('importance', ascending=False)
|
| 155 |
+
|
| 156 |
+
os.makedirs("outputs", exist_ok=True)
|
| 157 |
+
|
| 158 |
+
fig, ax = plt.subplots(figsize=(12,8))
|
| 159 |
+
top = fi.head(15)
|
| 160 |
+
ax.barh(top['feature'][::-1], top['importance'][::-1], color='steelblue')
|
| 161 |
+
ax.set_title('Insurance APP - Top 15 Feature Importance')
|
| 162 |
+
ax.set_xlabel('Importance')
|
| 163 |
+
plt.tight_layout()
|
| 164 |
+
fig_path1 = "outputs/feature_importance.png"
|
| 165 |
+
plt.savefig(fig_path1, dpi=150, bbox_inches='tight'); plt.close()
|
| 166 |
+
|
| 167 |
+
fig, ax = plt.subplots(figsize=(8,6))
|
| 168 |
+
pg, rg, _ = precision_recall_curve(y_test, y_prob_gbdt)
|
| 169 |
+
pr, rr, _ = precision_recall_curve(y_test, y_prob_rf)
|
| 170 |
+
ax.plot(rg, pg, label=f'GBDT AP={ap_gbdt:.3f}')
|
| 171 |
+
ax.plot(rr, pr, label=f'RF AP={ap_rf:.3f}')
|
| 172 |
+
ax.set_xlabel('Recall'); ax.set_ylabel('Precision')
|
| 173 |
+
ax.set_title('Precision-Recall Curve'); ax.legend()
|
| 174 |
+
plt.tight_layout()
|
| 175 |
+
fig_path2 = "outputs/pr_curve.png"
|
| 176 |
+
plt.savefig(fig_path2, dpi=150, bbox_inches='tight'); plt.close()
|
| 177 |
+
|
| 178 |
+
fig, axs = plt.subplots(1,2,figsize=(12,5))
|
| 179 |
+
sns.heatmap(confusion_matrix(y_test, y_pred_gbdt), annot=True, fmt='d', cmap='Blues', ax=axs[0])
|
| 180 |
+
axs[0].set_title(f'GBDT (AUC={auc_gbdt:.3f})')
|
| 181 |
+
sns.heatmap(confusion_matrix(y_test, y_pred_rf), annot=True, fmt='d', cmap='Greens', ax=axs[1])
|
| 182 |
+
axs[1].set_title(f'RF (AUC={auc_rf:.3f})')
|
| 183 |
+
plt.tight_layout()
|
| 184 |
+
fig_path3 = "outputs/confusion_matrix.png"
|
| 185 |
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plt.savefig(fig_path3, dpi=150, bbox_inches='tight'); plt.close()
|
| 186 |
+
|
| 187 |
+
fi_str = fi.head(15).to_string(index=False)
|
| 188 |
+
report = classification_report(y_test, y_pred_gbdt, digits=4)
|
| 189 |
+
|
| 190 |
+
result_text = f"""=== 模型训练结果 ===
|
| 191 |
+
样本数: {n_users} | 特征��: {len(df.columns)}
|
| 192 |
+
训练集: {len(y_train)} | 测试集: {len(y_test)}
|
| 193 |
+
|
| 194 |
+
--- GBDT ---
|
| 195 |
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AUC: {auc_gbdt:.4f}
|
| 196 |
+
F1: {f1_gbdt:.4f}
|
| 197 |
+
AP: {ap_gbdt:.4f}
|
| 198 |
+
|
| 199 |
+
--- Random Forest ---
|
| 200 |
+
AUC: {auc_rf:.4f}
|
| 201 |
+
AP: {ap_rf:.4f}
|
| 202 |
+
|
| 203 |
+
--- Top 15 特征重要性 ---
|
| 204 |
+
{fi_str}
|
| 205 |
+
|
| 206 |
+
--- 分类报告 (GBDT) ---
|
| 207 |
+
{report}"""
|
| 208 |
+
|
| 209 |
+
return result_text, fig_path1, fig_path2, fig_path3, df_full
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| 210 |
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with gr.Blocks(title="保险APP 用户行为分析模型") as demo:
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gr.Markdown("""# 🏥 保险APP 用户行为分析模型训练平台
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基于合成数据演示保险APP用户流失预测模型的完整训练流程。
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**核心功能:** 生成合成数据 → 自动特征工程 → 训练 GBDT + RF → 可视化结果
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**参考论文:** Deep Interest Network (KDD 2018) | Transformer Churn Prediction (arXiv 2309.14390) | TabBERT (arXiv 2011.01843)""")
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with gr.Row():
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with gr.Column(scale=1):
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n_users_slider = gr.Slider(500, 5000, value=2000, step=100, label="用户数量")
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n_events_slider = gr.Slider(10, 100, value=50, step=5, label="每用户最大事件数")
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test_size_slider = gr.Slider(0.1, 0.4, value=0.2, step=0.05, label="测试集比例")
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random_seed = gr.Number(value=42, label="随机种子", precision=0)
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train_btn = gr.Button("🚀 开始训练", variant="primary")
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with gr.Column(scale=2):
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result_text = gr.Textbox(label="训练结果", lines=20)
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with gr.Row():
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img1 = gr.Image(label="特征重要性")
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img2 = gr.Image(label="PR曲线")
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with gr.Row():
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img3 = gr.Image(label="混淆矩阵")
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data_table = gr.Dataframe(label="数据样本 (前10行)")
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+
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train_btn.click(fn=train_model, inputs=[n_users_slider, n_events_slider, test_size_slider, random_seed],
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outputs=[result_text, img1, img2, img3, data_table])
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gr.Markdown("""---
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**事件类型:** 浏览(page_view, product_view) | 交互(quote_request, chat_init) | 转化(payment_success, policy_issued) | 理赔(claim_init) | 续保(renewal_click, policy_cancel)""")
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+
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if __name__ == "__main__":
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demo.launch()
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