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May 21

MMPersuade: A Dataset and Evaluation Framework for Multimodal Persuasion

As Large Vision-Language Models (LVLMs) are increasingly deployed in domains such as shopping, health, and news, they are exposed to pervasive persuasive content. A critical question is how these models function as persuadees-how and why they can be influenced by persuasive multimodal inputs. Understanding both their susceptibility to persuasion and the effectiveness of different persuasive strategies is crucial, as overly persuadable models may adopt misleading beliefs, override user preferences, or generate unethical or unsafe outputs when exposed to manipulative messages. We introduce MMPersuade, a unified framework for systematically studying multimodal persuasion dynamics in LVLMs. MMPersuade contributes (i) a comprehensive multimodal dataset that pairs images and videos with established persuasion principles across commercial, subjective and behavioral, and adversarial contexts, and (ii) an evaluation framework that quantifies both persuasion effectiveness and model susceptibility via third-party agreement scoring and self-estimated token probabilities on conversation histories. Our study of six leading LVLMs as persuadees yields three key insights: (i) multimodal inputs substantially increase persuasion effectiveness-and model susceptibility-compared to text alone, especially in misinformation scenarios; (ii) stated prior preferences decrease susceptibility, yet multimodal information maintains its persuasive advantage; and (iii) different strategies vary in effectiveness across contexts, with reciprocity being most potent in commercial and subjective contexts, and credibility and logic prevailing in adversarial contexts. By jointly analyzing persuasion effectiveness and susceptibility, MMPersuade provides a principled foundation for developing models that are robust, preference-consistent, and ethically aligned when engaging with persuasive multimodal content.

Salesforce Salesforce AI Research
·
Oct 26, 2025 1

Selective Vision is the Challenge for Visual Reasoning: A Benchmark for Visual Argument Understanding

Visual arguments, often used in advertising or social causes, rely on images to persuade viewers to do or believe something. Understanding these arguments requires selective vision: only specific visual stimuli within an image are relevant to the argument, and relevance can only be understood within the context of a broader argumentative structure. While visual arguments are readily appreciated by human audiences, we ask: are today's AI capable of similar understanding? We collect and release VisArgs, an annotated corpus designed to make explicit the (usually implicit) structures underlying visual arguments. VisArgs includes 1,611 images accompanied by three types of textual annotations: 5,112 visual premises (with region annotations), 5,574 commonsense premises, and reasoning trees connecting them to a broader argument. We propose three tasks over VisArgs to probe machine capacity for visual argument understanding: localization of premises, identification of premises, and deduction of conclusions. Experiments demonstrate that 1) machines cannot fully identify the relevant visual cues. The top-performing model, GPT-4-O, achieved an accuracy of only 78.5%, whereas humans reached 98.0%. All models showed a performance drop, with an average decrease in accuracy of 19.5%, when the comparison set was changed from objects outside the image to irrelevant objects within the image. Furthermore, 2) this limitation is the greatest factor impacting their performance in understanding visual arguments. Most models improved the most when given relevant visual premises as additional inputs, compared to other inputs, for deducing the conclusion of the visual argument.

  • 7 authors
·
Jun 27, 2024

Measuring and Benchmarking Large Language Models' Capabilities to Generate Persuasive Language

We are exposed to much information trying to influence us, such as teaser messages, debates, politically framed news, and propaganda - all of which use persuasive language. With the recent interest in Large Language Models (LLMs), we study the ability of LLMs to produce persuasive text. As opposed to prior work which focuses on particular domains or types of persuasion, we conduct a general study across various domains to measure and benchmark to what degree LLMs produce persuasive text - both when explicitly instructed to rewrite text to be more or less persuasive and when only instructed to paraphrase. To this end, we construct a new dataset, Persuasive-Pairs, of pairs each consisting of a short text and of a text rewritten by an LLM to amplify or diminish persuasive language. We multi-annotate the pairs on a relative scale for persuasive language. This data is not only a valuable resource in itself, but we also show that it can be used to train a regression model to predict a score of persuasive language between text pairs. This model can score and benchmark new LLMs across domains, thereby facilitating the comparison of different LLMs. Finally, we discuss effects observed for different system prompts. Notably, we find that different 'personas' in the system prompt of LLaMA3 change the persuasive language in the text substantially, even when only instructed to paraphrase. These findings underscore the importance of investigating persuasive language in LLM generated text.

  • 3 authors
·
Jun 25, 2024

Learning the Visualness of Text Using Large Vision-Language Models

Visual text evokes an image in a person's mind, while non-visual text fails to do so. A method to automatically detect visualness in text will unlock the ability to augment text with relevant images, as neural text-to-image generation and retrieval models operate on the implicit assumption that the input text is visual in nature. We curate a dataset of 3,620 English sentences and their visualness scores provided by multiple human annotators. Additionally, we use documents that contain text and visual assets to create a distantly supervised corpus of document text and associated images. We also propose a fine-tuning strategy that adapts large vision-language models like CLIP that assume a one-to-one correspondence between text and image to the task of scoring text visualness from text input alone. Our strategy involves modifying the model's contrastive learning objective to map text identified as non-visual to a common NULL image while matching visual text to their corresponding images in the document. We evaluate the proposed approach on its ability to (i) classify visual and non-visual text accurately, and (ii) attend over words that are identified as visual in psycholinguistic studies. Empirical evaluation indicates that our approach performs better than several heuristics and baseline models for the proposed task. Furthermore, to highlight the importance of modeling the visualness of text, we conduct qualitative analyses of text-to-image generation systems like DALL-E.

  • 5 authors
·
May 11, 2023

Multimodal Large Language Model is a Human-Aligned Annotator for Text-to-Image Generation

Recent studies have demonstrated the exceptional potentials of leveraging human preference datasets to refine text-to-image generative models, enhancing the alignment between generated images and textual prompts. Despite these advances, current human preference datasets are either prohibitively expensive to construct or suffer from a lack of diversity in preference dimensions, resulting in limited applicability for instruction tuning in open-source text-to-image generative models and hinder further exploration. To address these challenges and promote the alignment of generative models through instruction tuning, we leverage multimodal large language models to create VisionPrefer, a high-quality and fine-grained preference dataset that captures multiple preference aspects. We aggregate feedback from AI annotators across four aspects: prompt-following, aesthetic, fidelity, and harmlessness to construct VisionPrefer. To validate the effectiveness of VisionPrefer, we train a reward model VP-Score over VisionPrefer to guide the training of text-to-image generative models and the preference prediction accuracy of VP-Score is comparable to human annotators. Furthermore, we use two reinforcement learning methods to supervised fine-tune generative models to evaluate the performance of VisionPrefer, and extensive experimental results demonstrate that VisionPrefer significantly improves text-image alignment in compositional image generation across diverse aspects, e.g., aesthetic, and generalizes better than previous human-preference metrics across various image distributions. Moreover, VisionPrefer indicates that the integration of AI-generated synthetic data as a supervisory signal is a promising avenue for achieving improved alignment with human preferences in vision generative models.

  • 3 authors
·
Apr 23, 2024

Quantifying Bias in Text-to-Image Generative Models

Bias in text-to-image (T2I) models can propagate unfair social representations and may be used to aggressively market ideas or push controversial agendas. Existing T2I model bias evaluation methods only focus on social biases. We look beyond that and instead propose an evaluation methodology to quantify general biases in T2I generative models, without any preconceived notions. We assess four state-of-the-art T2I models and compare their baseline bias characteristics to their respective variants (two for each), where certain biases have been intentionally induced. We propose three evaluation metrics to assess model biases including: (i) Distribution bias, (ii) Jaccard hallucination and (iii) Generative miss-rate. We conduct two evaluation studies, modelling biases under general, and task-oriented conditions, using a marketing scenario as the domain for the latter. We also quantify social biases to compare our findings to related works. Finally, our methodology is transferred to evaluate captioned-image datasets and measure their bias. Our approach is objective, domain-agnostic and consistently measures different forms of T2I model biases. We have developed a web application and practical implementation of what has been proposed in this work, which is at https://huggingface.co/spaces/JVice/try-before-you-bias. A video series with demonstrations is available at https://www.youtube.com/channel/UCk-0xyUyT0MSd_hkp4jQt1Q

  • 4 authors
·
Dec 20, 2023

Visual Persuasion: What Influences Decisions of Vision-Language Models?

The web is littered with images, once created for human consumption and now increasingly interpreted by agents using vision-language models (VLMs). These agents make visual decisions at scale, deciding what to click, recommend, or buy. Yet, we know little about the structure of their visual preferences. We introduce a framework for studying this by placing VLMs in controlled image-based choice tasks and systematically perturbing their inputs. Our key idea is to treat the agent's decision function as a latent visual utility that can be inferred through revealed preference: choices between systematically edited images. Starting from common images, such as product photos, we propose methods for visual prompt optimization, adapting text optimization methods to iteratively propose and apply visually plausible modifications using an image generation model (such as in composition, lighting, or background). We then evaluate which edits increase selection probability. Through large-scale experiments on frontier VLMs, we demonstrate that optimized edits significantly shift choice probabilities in head-to-head comparisons. We develop an automatic interpretability pipeline to explain these preferences, identifying consistent visual themes that drive selection. We argue that this approach offers a practical and efficient way to surface visual vulnerabilities, safety concerns that might otherwise be discovered implicitly in the wild, supporting more proactive auditing and governance of image-based AI agents.

  • 4 authors
·
Feb 16 2

Social perception of faces in a vision-language model

We explore social perception of human faces in CLIP, a widely used open-source vision-language model. To this end, we compare the similarity in CLIP embeddings between different textual prompts and a set of face images. Our textual prompts are constructed from well-validated social psychology terms denoting social perception. The face images are synthetic and are systematically and independently varied along six dimensions: the legally protected attributes of age, gender, and race, as well as facial expression, lighting, and pose. Independently and systematically manipulating face attributes allows us to study the effect of each on social perception and avoids confounds that can occur in wild-collected data due to uncontrolled systematic correlations between attributes. Thus, our findings are experimental rather than observational. Our main findings are three. First, while CLIP is trained on the widest variety of images and texts, it is able to make fine-grained human-like social judgments on face images. Second, age, gender, and race do systematically impact CLIP's social perception of faces, suggesting an undesirable bias in CLIP vis-a-vis legally protected attributes. Most strikingly, we find a strong pattern of bias concerning the faces of Black women, where CLIP produces extreme values of social perception across different ages and facial expressions. Third, facial expression impacts social perception more than age and lighting as much as age. The last finding predicts that studies that do not control for unprotected visual attributes may reach the wrong conclusions on bias. Our novel method of investigation, which is founded on the social psychology literature and on the experiments involving the manipulation of individual attributes, yields sharper and more reliable observations than previous observational methods and may be applied to study biases in any vision-language model.

  • 4 authors
·
Aug 26, 2024

VDGD: Mitigating LVLM Hallucinations in Cognitive Prompts by Bridging the Visual Perception Gap

Recent interest in Large Vision-Language Models (LVLMs) for practical applications is moderated by the significant challenge of hallucination or the inconsistency between the factual information and the generated text. In this paper, we first perform an in-depth analysis of hallucinations and discover several novel insights about how and when LVLMs hallucinate. From our analysis, we show that: (1) The community's efforts have been primarily targeted towards reducing hallucinations related to visual recognition (VR) prompts (e.g., prompts that only require describing the image), thereby ignoring hallucinations for cognitive prompts (e.g., prompts that require additional skills like reasoning on contents of the image). (2) LVLMs lack visual perception, i.e., they can see but not necessarily understand or perceive the input image. We analyze responses to cognitive prompts and show that LVLMs hallucinate due to a perception gap: although LVLMs accurately recognize visual elements in the input image and possess sufficient cognitive skills, they struggle to respond accurately and hallucinate. To overcome this shortcoming, we propose Visual Description Grounded Decoding (VDGD), a simple, robust, and training-free method for alleviating hallucinations. Specifically, we first describe the image and add it as a prefix to the instruction. Next, during auto-regressive decoding, we sample from the plausible candidates according to their KL-Divergence (KLD) to the description, where lower KLD is given higher preference. Experimental results on several benchmarks and LVLMs show that VDGD improves significantly over other baselines in reducing hallucinations. We also propose VaLLu, a benchmark for the comprehensive evaluation of the cognitive capabilities of LVLMs.

  • 7 authors
·
May 24, 2024

Unified Personalized Reward Model for Vision Generation

Recent advancements in multimodal reward models (RMs) have significantly propelled the development of visual generation. Existing frameworks typically adopt Bradley-Terry-style preference modeling or leverage generative VLMs as judges, and subsequently optimize visual generation models via reinforcement learning. However, current RMs suffer from inherent limitations: they often follow a one-size-fits-all paradigm that assumes a monolithic preference distribution or relies on fixed evaluation rubrics. As a result, they are insensitive to content-specific visual cues, leading to systematic misalignment with subjective and context-dependent human preferences. To this end, inspired by human assessment, we propose UnifiedReward-Flex, a unified personalized reward model for vision generation that couples reward modeling with flexible and context-adaptive reasoning. Specifically, given a prompt and the generated visual content, it first interprets the semantic intent and grounds on visual evidence, then dynamically constructs a hierarchical assessment by instantiating fine-grained criteria under both predefined and self-generated high-level dimensions. Our training pipeline follows a two-stage process: (1) we first distill structured, high-quality reasoning traces from advanced closed-source VLMs to bootstrap SFT, equipping the model with flexible and context-adaptive reasoning behaviors; (2) we then perform direct preference optimization (DPO) on carefully curated preference pairs to further strengthen reasoning fidelity and discriminative alignment. To validate the effectiveness, we integrate UnifiedReward-Flex into the GRPO framework for image and video synthesis, and extensive results demonstrate its superiority.

Vision Matters: Simple Visual Perturbations Can Boost Multimodal Math Reasoning

Despite the rapid progress of multimodal large language models (MLLMs), they have largely overlooked the importance of visual processing. In a simple yet revealing experiment, we interestingly find that language-only models, when provided with image captions, can achieve comparable or even better performance than MLLMs that consume raw visual inputs. This suggests that current MLLMs may generate accurate visual descriptions but fail to effectively integrate them during reasoning. Motivated by this, we propose a simple visual perturbation framework that enhances perceptual robustness without requiring algorithmic modifications or additional training data. Our approach introduces three targeted perturbations: distractor concatenation, dominance-preserving mixup, and random rotation, that can be easily integrated into existing post-training pipelines including SFT, DPO, and GRPO. Through extensive experiments across multiple datasets, we demonstrate consistent improvements in mathematical reasoning performance, with gains comparable to those achieved through algorithmic changes. Additionally, we achieve competitive performance among open-source 7B RL-tuned models by training Qwen2.5-VL-7B with visual perturbation. Through comprehensive ablation studies, we analyze the effectiveness of different perturbation strategies, revealing that each perturbation type contributes uniquely to different aspects of visual reasoning. Our findings highlight the critical role of visual perturbation in multimodal mathematical reasoning: better reasoning begins with better seeing. Our code is available at https://github.com/YutingLi0606/Vision-Matters.

  • 7 authors
·
Jun 11, 2025 2

GPT-4V(ision) as A Social Media Analysis Engine

Recent research has offered insights into the extraordinary capabilities of Large Multimodal Models (LMMs) in various general vision and language tasks. There is growing interest in how LMMs perform in more specialized domains. Social media content, inherently multimodal, blends text, images, videos, and sometimes audio. Understanding social multimedia content remains a challenging problem for contemporary machine learning frameworks. In this paper, we explore GPT-4V(ision)'s capabilities for social multimedia analysis. We select five representative tasks, including sentiment analysis, hate speech detection, fake news identification, demographic inference, and political ideology detection, to evaluate GPT-4V. Our investigation begins with a preliminary quantitative analysis for each task using existing benchmark datasets, followed by a careful review of the results and a selection of qualitative samples that illustrate GPT-4V's potential in understanding multimodal social media content. GPT-4V demonstrates remarkable efficacy in these tasks, showcasing strengths such as joint understanding of image-text pairs, contextual and cultural awareness, and extensive commonsense knowledge. Despite the overall impressive capacity of GPT-4V in the social media domain, there remain notable challenges. GPT-4V struggles with tasks involving multilingual social multimedia comprehension and has difficulties in generalizing to the latest trends in social media. Additionally, it exhibits a tendency to generate erroneous information in the context of evolving celebrity and politician knowledge, reflecting the known hallucination problem. The insights gleaned from our findings underscore a promising future for LMMs in enhancing our comprehension of social media content and its users through the analysis of multimodal information.

  • 9 authors
·
Nov 13, 2023

Eyes Wide Shut? Exploring the Visual Shortcomings of Multimodal LLMs

Is vision good enough for language? Recent advancements in multimodal models primarily stem from the powerful reasoning abilities of large language models (LLMs). However, the visual component typically depends only on the instance-level contrastive language-image pre-training (CLIP). Our research reveals that the visual capabilities in recent multimodal LLMs (MLLMs) still exhibit systematic shortcomings. To understand the roots of these errors, we explore the gap between the visual embedding space of CLIP and vision-only self-supervised learning. We identify ''CLIP-blind pairs'' - images that CLIP perceives as similar despite their clear visual differences. With these pairs, we construct the Multimodal Visual Patterns (MMVP) benchmark. MMVP exposes areas where state-of-the-art systems, including GPT-4V, struggle with straightforward questions across nine basic visual patterns, often providing incorrect answers and hallucinated explanations. We further evaluate various CLIP-based vision-and-language models and found a notable correlation between visual patterns that challenge CLIP models and those problematic for multimodal LLMs. As an initial effort to address these issues, we propose a Mixture of Features (MoF) approach, demonstrating that integrating vision self-supervised learning features with MLLMs can significantly enhance their visual grounding capabilities. Together, our research suggests visual representation learning remains an open challenge, and accurate visual grounding is crucial for future successful multimodal systems.

  • 6 authors
·
Jan 11, 2024

Labels or Input? Rethinking Augmentation in Multimodal Hate Detection

The modern web is saturated with multimodal content, intensifying the challenge of detecting hateful memes, where harmful intent is often conveyed through subtle interactions between text and image under the guise of humor or satire. While recent advances in Vision-Language Models (VLMs) show promise, these models lack support for fine-grained supervision and remain susceptible to implicit hate speech. In this paper, we present a dual-pronged approach to improve multimodal hate detection. First, we propose a prompt optimization framework that systematically varies prompt structure, supervision granularity, and training modality. We show that prompt design and label scaling both influence performance, with structured prompts improving robustness even in small models, and InternVL2 achieving the best F1-scores across binary and scaled settings. Second, we introduce a multimodal data augmentation pipeline that generates 2,479 counterfactually neutral memes by isolating and rewriting the hateful modality. This pipeline, powered by a multi-agent LLM-VLM setup, successfully reduces spurious correlations and improves classifier generalization. Our approaches inspire new directions for building synthetic data to train robust and fair vision-language models. Our findings demonstrate that prompt structure and data composition are as critical as model size, and that targeted augmentation can support more trustworthy and context-sensitive hate detection.

  • 4 authors
·
Aug 15, 2025

AGLA: Mitigating Object Hallucinations in Large Vision-Language Models with Assembly of Global and Local Attention

Despite their great success across various multimodal tasks, Large Vision-Language Models (LVLMs) are facing a prevalent problem with object hallucinations, where the generated textual responses are inconsistent with ground-truth objects in the given image. This paper investigates various LVLMs and pinpoints attention deficiency toward discriminative local image features as one root cause of object hallucinations. Specifically, LVLMs predominantly attend to prompt-independent global image features, while failing to capture prompt-relevant local features, consequently undermining the visual grounding capacity of LVLMs and leading to hallucinations. To this end, we propose Assembly of Global and Local Attention (AGLA), a training-free and plug-and-play approach that mitigates object hallucinations by exploring an ensemble of global features for response generation and local features for visual discrimination simultaneously. Our approach exhibits an image-prompt matching scheme that captures prompt-relevant local features from images, leading to an augmented view of the input image where prompt-relevant content is reserved while irrelevant distractions are masked. With the augmented view, a calibrated decoding distribution can be derived by integrating generative global features from the original image and discriminative local features from the augmented image. Extensive experiments show that AGLA consistently mitigates object hallucinations and enhances general perception capability for LVLMs across various discriminative and generative benchmarks. Our code will be released at https://github.com/Lackel/AGLA.

  • 9 authors
·
Jun 18, 2024

Multi-Modal Hallucination Control by Visual Information Grounding

Generative Vision-Language Models (VLMs) are prone to generate plausible-sounding textual answers that, however, are not always grounded in the input image. We investigate this phenomenon, usually referred to as "hallucination" and show that it stems from an excessive reliance on the language prior. In particular, we show that as more tokens are generated, the reliance on the visual prompt decreases, and this behavior strongly correlates with the emergence of hallucinations. To reduce hallucinations, we introduce Multi-Modal Mutual-Information Decoding (M3ID), a new sampling method for prompt amplification. M3ID amplifies the influence of the reference image over the language prior, hence favoring the generation of tokens with higher mutual information with the visual prompt. M3ID can be applied to any pre-trained autoregressive VLM at inference time without necessitating further training and with minimal computational overhead. If training is an option, we show that M3ID can be paired with Direct Preference Optimization (DPO) to improve the model's reliance on the prompt image without requiring any labels. Our empirical findings show that our algorithms maintain the fluency and linguistic capabilities of pre-trained VLMs while reducing hallucinations by mitigating visually ungrounded answers. Specifically, for the LLaVA 13B model, M3ID and M3ID+DPO reduce the percentage of hallucinated objects in captioning tasks by 25% and 28%, respectively, and improve the accuracy on VQA benchmarks such as POPE by 21% and 24%.

  • 8 authors
·
Mar 20, 2024

Semiotics Networks Representing Perceptual Inference

Every day, humans perceive objects and communicate these perceptions through various channels. In this paper, we present a computational model designed to track and simulate the perception of objects, as well as their representations as conveyed in communication. We delineate two fundamental components of our internal representation, termed "observed" and "seen", which we correlate with established concepts in computer vision, namely encoding and decoding. These components are integrated into semiotic networks, which simulate perceptual inference of object perception and human communication. Our model of object perception by a person allows us to define object perception by {\em a network}. We demonstrate this with an example of an image baseline classifier by constructing a new network that includes the baseline classifier and an additional layer. This layer produces the images "perceived" by the entire network, transforming it into a perceptualized image classifier. This facilitates visualization of the acquired network. Within our network, the image representations become more efficient for classification tasks when they are assembled and randomized. In our experiments, the perceptualized network outperformed the baseline classifier on MNIST training databases consisting of a restricted number of images. Our model is not limited to persons and can be applied to any system featuring a loop involving the processing from "internal" to "external" representations.

  • 2 authors
·
Oct 8, 2023

Saliency Map Verbalization: Comparing Feature Importance Representations from Model-free and Instruction-based Methods

Saliency maps can explain a neural model's predictions by identifying important input features. They are difficult to interpret for laypeople, especially for instances with many features. In order to make them more accessible, we formalize the underexplored task of translating saliency maps into natural language and compare methods that address two key challenges of this approach -- what and how to verbalize. In both automatic and human evaluation setups, using token-level attributions from text classification tasks, we compare two novel methods (search-based and instruction-based verbalizations) against conventional feature importance representations (heatmap visualizations and extractive rationales), measuring simulatability, faithfulness, helpfulness and ease of understanding. Instructing GPT-3.5 to generate saliency map verbalizations yields plausible explanations which include associations, abstractive summarization and commonsense reasoning, achieving by far the highest human ratings, but they are not faithfully capturing numeric information and are inconsistent in their interpretation of the task. In comparison, our search-based, model-free verbalization approach efficiently completes templated verbalizations, is faithful by design, but falls short in helpfulness and simulatability. Our results suggest that saliency map verbalization makes feature attribution explanations more comprehensible and less cognitively challenging to humans than conventional representations.

  • 6 authors
·
Oct 13, 2022

ProSpect: Prompt Spectrum for Attribute-Aware Personalization of Diffusion Models

Personalizing generative models offers a way to guide image generation with user-provided references. Current personalization methods can invert an object or concept into the textual conditioning space and compose new natural sentences for text-to-image diffusion models. However, representing and editing specific visual attributes such as material, style, and layout remains a challenge, leading to a lack of disentanglement and editability. To address this problem, we propose a novel approach that leverages the step-by-step generation process of diffusion models, which generate images from low to high frequency information, providing a new perspective on representing, generating, and editing images. We develop the Prompt Spectrum Space P*, an expanded textual conditioning space, and a new image representation method called \sysname. ProSpect represents an image as a collection of inverted textual token embeddings encoded from per-stage prompts, where each prompt corresponds to a specific generation stage (i.e., a group of consecutive steps) of the diffusion model. Experimental results demonstrate that P* and ProSpect offer better disentanglement and controllability compared to existing methods. We apply ProSpect in various personalized attribute-aware image generation applications, such as image-guided or text-driven manipulations of materials, style, and layout, achieving previously unattainable results from a single image input without fine-tuning the diffusion models. Our source code is available athttps://github.com/zyxElsa/ProSpect.

  • 9 authors
·
May 25, 2023

On the Faithfulness of Visual Thinking: Measurement and Enhancement

Recent large vision-language models (LVLMs) can generate vision-text multimodal chain-of-thought (MCoT) traces after reinforcement fine-tuning (RFT). However, we observe that the visual information incorporated in MCoT is often inaccurate, though still yield correct answers, indicating a lack of faithfulness in the MCoT reasoning process. We attribute this unfaithfulness to the RL reward in RFT, which solely incentivizes the format of interleaved vision-text cues, ie, it encourages the model to incorporate visual information into its text reasoning steps without considering the correctness of the visual information. In this paper, we first probe the faithfulness of MCoT by measuring how much the prediction changes when its visual and textual thoughts are intervened. Surprisingly, the model's predictions remain nearly unchanged under visual intervention but change significantly under textual intervention, indicating that the visual evidence is largely ignored. To further analyze visual information, we introduce an automated LVLM-based evaluation metric that quantifies the faithfulness of visual cues from two perspectives: reliability and sufficiency. Our evaluation reveals that the visual information in current MCoT traces is simultaneously unreliable and insufficient. To address this issue, we propose a novel MCoT learning strategy termed Sufficient-Component Cause Model (SCCM) learning. This approach encourages the MCoT to generate sufficient yet minimal visual components that are independently capable of leading to correct answers. We note that the proposed SCCM is annotation-free and compatible with various RFT for MCoT in a plug-and-play manner. Empirical results demonstrate that SCCM consistently improves the visual faithfulness across a suite of fine-grained perception and reasoning benchmarks. Code is available at https://github.com/EugeneLiu01/Faithful_Thinking_with_Image.

  • 5 authors
·
Oct 27, 2025

When Visualizing is the First Step to Reasoning: MIRA, a Benchmark for Visual Chain-of-Thought

We propose MIRA, a new benchmark designed to evaluate models in scenarios where generating intermediate visual images is essential for successful reasoning. Unlike traditional CoT methods that rely solely on text, tasks in MIRA require models to generate and utilize intermediate images - such as sketches, structural diagrams, or path drawings - to guide their reasoning process. This setup closely mirrors how humans solve complex problems through "drawing to think". To solve this, MIRA focuses on tasks that are intrinsically challenging and involve complex structures, spatial relationships, or reasoning steps that are difficult to express through language alone. To ensure that our evaluation data is of high-quality, we include 546 multimodal problems, annotated with intermediate visual images and final answers. We also propose a unified evaluation protocol for MIRA that spans three levels of evaluation input: direct input with image and question only, text-only CoT input with image and thinking prompts, and Visual-CoT input with both annotated image clues and textual thinking prompts. To probe the upper bound of model capacity on our benchmark, we also report pass@k and majority voting accuracies under different k settings. Experimental results show that existing multimodal large language models, including strongest private models as well as strong open-weight models, perform poorly when relying solely on textual prompts. However, when intermediate visual cues are provided, model performance improves consistently, yielding an average relative gain of 33.7% across all models and tasks. We also probe the upper bound by expanding the search space and designing textual prompts aligned with Visual-CoT, but both yield only limited improvements compared to our Visual-CoT setting. These results underscore the critical role of imagined visual information in enabling successful reasoning on MIRA.

ByteDance-Seed ByteDance Seed
·
Nov 4, 2025 2

VisualPrompter: Semantic-Aware Prompt Optimization with Visual Feedback for Text-to-Image Synthesis

The notable gap between user-provided and model-preferred prompts poses a significant challenge for generating high-quality images with text-to-image models, compelling the need for prompt engineering. Current studies on prompt engineering can effectively enhance the style and aesthetics of generated images. However, they often neglect the semantic alignment between generated images and user descriptions, resulting in visually appealing but content-wise unsatisfying outputs. In this work, we propose VisualPrompter, a novel training-free prompt engineering framework that refines user inputs to model-preferred sentences. VisualPrompter utilizes an automatic self-reflection module that identifies absent concepts in the generated images, followed by a target-specific prompt optimization mechanism that revises the prompts in a fine-grained manner. By deconstructing prompts, introducing new elements at the atomic semantic level, and then reassembling them, our framework is able to maintain semantic consistency and integrity throughout the optimization process. Extensive experiments demonstrate the effectiveness of VisualPrompter, which achieves new state-of-the-art performance on multiple benchmarks for text-image alignment evaluation. Additionally, our framework features a plug-and-play design, making it highly adaptable to various generative models. Our code is available at https://github.com/teheperinko541/VisualPrompter.

  • 5 authors
·
Jun 29, 2025

Learning semantic sentence representations from visually grounded language without lexical knowledge

Current approaches to learning semantic representations of sentences often use prior word-level knowledge. The current study aims to leverage visual information in order to capture sentence level semantics without the need for word embeddings. We use a multimodal sentence encoder trained on a corpus of images with matching text captions to produce visually grounded sentence embeddings. Deep Neural Networks are trained to map the two modalities to a common embedding space such that for an image the corresponding caption can be retrieved and vice versa. We show that our model achieves results comparable to the current state-of-the-art on two popular image-caption retrieval benchmark data sets: MSCOCO and Flickr8k. We evaluate the semantic content of the resulting sentence embeddings using the data from the Semantic Textual Similarity benchmark task and show that the multimodal embeddings correlate well with human semantic similarity judgements. The system achieves state-of-the-art results on several of these benchmarks, which shows that a system trained solely on multimodal data, without assuming any word representations, is able to capture sentence level semantics. Importantly, this result shows that we do not need prior knowledge of lexical level semantics in order to model sentence level semantics. These findings demonstrate the importance of visual information in semantics.

  • 2 authors
·
Mar 27, 2019

RITUAL: Random Image Transformations as a Universal Anti-hallucination Lever in LVLMs

Recent advancements in Large Vision Language Models (LVLMs) have revolutionized how machines understand and generate textual responses based on visual inputs. Despite their impressive capabilities, they often produce "hallucinatory" outputs that do not accurately reflect the visual information, posing challenges in reliability and trustworthiness. Current methods such as contrastive decoding have made strides in addressing these issues by contrasting the original probability distribution of generated tokens with distorted counterparts; yet, generating visually-faithful outputs remains a challenge. In this work, we shift our focus to the opposite: What could serve as a complementary enhancement to the original probability distribution? We propose a simple, training-free method termed RITUAL to enhance robustness against hallucinations in LVLMs. Our approach employs random image transformations as complements to the original probability distribution, aiming to mitigate the likelihood of hallucinatory visual explanations by enriching the model's exposure to varied visual scenarios. Our empirical results show that while the isolated use of transformed images initially degrades performance, strategic implementation of these transformations can indeed serve as effective complements. Notably, our method is compatible with current contrastive decoding methods and does not require external models or costly self-feedback mechanisms, making it a practical addition. In experiments, RITUAL significantly outperforms existing contrastive decoding methods across several object hallucination benchmarks, including POPE, CHAIR, and MME.

  • 5 authors
·
May 28, 2024

Exploring Recommendation Capabilities of GPT-4V(ision): A Preliminary Case Study

Large Multimodal Models (LMMs) have demonstrated impressive performance across various vision and language tasks, yet their potential applications in recommendation tasks with visual assistance remain unexplored. To bridge this gap, we present a preliminary case study investigating the recommendation capabilities of GPT-4V(ison), a recently released LMM by OpenAI. We construct a series of qualitative test samples spanning multiple domains and employ these samples to assess the quality of GPT-4V's responses within recommendation scenarios. Evaluation results on these test samples prove that GPT-4V has remarkable zero-shot recommendation abilities across diverse domains, thanks to its robust visual-text comprehension capabilities and extensive general knowledge. However, we have also identified some limitations in using GPT-4V for recommendations, including a tendency to provide similar responses when given similar inputs. This report concludes with an in-depth discussion of the challenges and research opportunities associated with utilizing GPT-4V in recommendation scenarios. Our objective is to explore the potential of extending LMMs from vision and language tasks to recommendation tasks. We hope to inspire further research into next-generation multimodal generative recommendation models, which can enhance user experiences by offering greater diversity and interactivity. All images and prompts used in this report will be accessible at https://github.com/PALIN2018/Evaluate_GPT-4V_Rec.

  • 9 authors
·
Nov 7, 2023

What Makes "Good" Distractors for Object Hallucination Evaluation in Large Vision-Language Models?

Large Vision-Language Models (LVLMs), empowered by the success of Large Language Models (LLMs), have achieved impressive performance across domains. Despite the great advances in LVLMs, they still suffer from the unavailable object hallucination issue, which tends to generate objects inconsistent with the image content. The most commonly used Polling-based Object Probing Evaluation (POPE) benchmark evaluates this issue by sampling negative categories according to category-level statistics, e.g., category frequencies and co-occurrence. However, with the continuous advancement of LVLMs, the POPE benchmark has shown diminishing effectiveness in assessing object hallucination, as it employs a simplistic sampling strategy that overlooks image-specific information and restricts distractors to negative object categories only. In this paper, we introduce the Hallucination searching-based Object Probing Evaluation (HOPE) benchmark, aiming to generate the most misleading distractors (i.e., non-existent objects or incorrect image descriptions) that can trigger hallucination in LVLMs, which serves as a means to more rigorously assess their immunity to hallucination. To explore the image-specific information, the content-aware hallucination searching leverages Contrastive Language-Image Pre-Training (CLIP) to approximate the predictive behavior of LVLMs by selecting negative objects with the highest predicted likelihood as distractors. To expand the scope of hallucination assessment, the description-based hallucination searching constructs highly misleading distractors by pairing true objects with false descriptions. Experimental results show that HOPE leads to a precision drop of at least 9\% and up to 23\% across various state-of-the-art LVLMs, significantly outperforming POPE in exposing hallucination vulnerabilities. The code is available at https://github.com/xiemk/HOPE.

  • 7 authors
·
Aug 2, 2025

VisRL: Intention-Driven Visual Perception via Reinforced Reasoning

Visual understanding is inherently intention-driven - humans selectively focus on different regions of a scene based on their goals. Recent advances in large multimodal models (LMMs) enable flexible expression of such intentions through natural language, allowing queries to guide visual reasoning processes. Frameworks like Visual Chain-of-Thought have demonstrated the benefit of incorporating explicit reasoning steps, where the model predicts a focus region before answering a query. However, existing approaches rely heavily on supervised training with annotated intermediate bounding boxes, which severely limits scalability due to the combinatorial explosion of intention-region pairs. To overcome this limitation, we propose VisRL, the first framework that applies reinforcement learning (RL) to the problem of intention-driven visual perception. VisRL optimizes the entire visual reasoning process using only reward signals. By treating intermediate focus selection as an internal decision optimized through trial-and-error, our method eliminates the need for costly region annotations while aligning more closely with how humans learn to perceive the world. Extensive experiments across multiple benchmarks show that VisRL consistently outperforms strong baselines, demonstrating both its effectiveness and its strong generalization across different LMMs. Our code is available at https://github.com/zhangquanchen/VisRL.

  • 3 authors
·
Mar 10, 2025

Measuring and Improving Persuasiveness of Large Language Models

LLMs are increasingly being used in workflows involving generating content to be consumed by humans (e.g., marketing) and also in directly interacting with humans (e.g., through chatbots). The development of such systems that are capable of generating verifiably persuasive messages presents both opportunities and challenges for society. On the one hand, such systems could positively impact domains like advertising and social good, such as addressing drug addiction, and on the other, they could be misused for spreading misinformation and shaping political opinions. To channel LLMs' impact on society, we need to develop systems to measure and benchmark their persuasiveness. With this motivation, we introduce PersuasionBench and PersuasionArena, the first large-scale benchmark and arena containing a battery of tasks to measure the persuasion ability of generative models automatically. We investigate to what extent LLMs know and leverage linguistic patterns that can help them generate more persuasive language. Our findings indicate that the persuasiveness of LLMs correlates positively with model size, but smaller models can also be made to have a higher persuasiveness than much larger models. Notably, targeted training using synthetic and natural datasets significantly enhances smaller models' persuasive capabilities, challenging scale-dependent assumptions. Our findings carry key implications for both model developers and policymakers. For instance, while the EU AI Act and California's SB-1047 aim to regulate AI models based on the number of floating point operations, we demonstrate that simple metrics like this alone fail to capture the full scope of AI's societal impact. We invite the community to explore and contribute to PersuasionArena and PersuasionBench, available at https://bit.ly/measure-persuasion, to advance our understanding of AI-driven persuasion and its societal implications.

  • 4 authors
·
Oct 3, 2024

Don't Judge Before You CLIP: A Unified Approach for Perceptual Tasks

Visual perceptual tasks aim to predict human judgment of images (e.g., emotions invoked by images, image quality assessment). Unlike objective tasks such as object/scene recognition, perceptual tasks rely on subjective human assessments, making its data-labeling difficult. The scarcity of such human-annotated data results in small datasets leading to poor generalization. Typically, specialized models were designed for each perceptual task, tailored to its unique characteristics and its own training dataset. We propose a unified architectural framework for solving multiple different perceptual tasks leveraging CLIP as a prior. Our approach is based on recent cognitive findings which indicate that CLIP correlates well with human judgment. While CLIP was explicitly trained to align images and text, it implicitly also learned human inclinations. We attribute this to the inclusion of human-written image captions in CLIP's training data, which contain not only factual image descriptions, but inevitably also human sentiments and emotions. This makes CLIP a particularly strong prior for perceptual tasks. Accordingly, we suggest that minimal adaptation of CLIP suffices for solving a variety of perceptual tasks. Our simple unified framework employs a lightweight adaptation to fine-tune CLIP to each task, without requiring any task-specific architectural changes. We evaluate our approach on three tasks: (i) Image Memorability Prediction, (ii) No-reference Image Quality Assessment, and (iii) Visual Emotion Analysis. Our model achieves state-of-the-art results on all three tasks, while demonstrating improved generalization across different datasets.

  • 5 authors
·
Mar 17, 2025

I Spy a Metaphor: Large Language Models and Diffusion Models Co-Create Visual Metaphors

Visual metaphors are powerful rhetorical devices used to persuade or communicate creative ideas through images. Similar to linguistic metaphors, they convey meaning implicitly through symbolism and juxtaposition of the symbols. We propose a new task of generating visual metaphors from linguistic metaphors. This is a challenging task for diffusion-based text-to-image models, such as DALLcdotE 2, since it requires the ability to model implicit meaning and compositionality. We propose to solve the task through the collaboration between Large Language Models (LLMs) and Diffusion Models: Instruct GPT-3 (davinci-002) with Chain-of-Thought prompting generates text that represents a visual elaboration of the linguistic metaphor containing the implicit meaning and relevant objects, which is then used as input to the diffusion-based text-to-image models.Using a human-AI collaboration framework, where humans interact both with the LLM and the top-performing diffusion model, we create a high-quality dataset containing 6,476 visual metaphors for 1,540 linguistic metaphors and their associated visual elaborations. Evaluation by professional illustrators shows the promise of LLM-Diffusion Model collaboration for this task . To evaluate the utility of our Human-AI collaboration framework and the quality of our dataset, we perform both an intrinsic human-based evaluation and an extrinsic evaluation using visual entailment as a downstream task.

  • 7 authors
·
May 24, 2023

ImageInWords: Unlocking Hyper-Detailed Image Descriptions

Despite the longstanding adage "an image is worth a thousand words," creating accurate and hyper-detailed image descriptions for training Vision-Language models remains challenging. Current datasets typically have web-scraped descriptions that are short, low-granularity, and often contain details unrelated to the visual content. As a result, models trained on such data generate descriptions replete with missing information, visual inconsistencies, and hallucinations. To address these issues, we introduce ImageInWords (IIW), a carefully designed human-in-the-loop annotation framework for curating hyper-detailed image descriptions and a new dataset resulting from this process. We validate the framework through evaluations focused on the quality of the dataset and its utility for fine-tuning with considerations for readability, comprehensiveness, specificity, hallucinations, and human-likeness. Our dataset significantly improves across these dimensions compared to recently released datasets (+66%) and GPT-4V outputs (+48%). Furthermore, models fine-tuned with IIW data excel by +31% against prior work along the same human evaluation dimensions. Given our fine-tuned models, we also evaluate text-to-image generation and vision-language reasoning. Our model's descriptions can generate images closest to the original, as judged by both automated and human metrics. We also find our model produces more compositionally rich descriptions, outperforming the best baseline by up to 6% on ARO, SVO-Probes, and Winoground datasets.

  • 10 authors
·
May 4, 2024

ProAPO: Progressively Automatic Prompt Optimization for Visual Classification

Vision-language models (VLMs) have made significant progress in image classification by training with large-scale paired image-text data. Their performances largely depend on the prompt quality. While recent methods show that visual descriptions generated by large language models (LLMs) enhance the generalization of VLMs, class-specific prompts may be inaccurate or lack discrimination due to the hallucination in LLMs. In this paper, we aim to find visually discriminative prompts for fine-grained categories with minimal supervision and no human-in-the-loop. An evolution-based algorithm is proposed to progressively optimize language prompts from task-specific templates to class-specific descriptions. Unlike optimizing templates, the search space shows an explosion in class-specific candidate prompts. This increases prompt generation costs, iterative times, and the overfitting problem. To this end, we first introduce several simple yet effective edit-based and evolution-based operations to generate diverse candidate prompts by one-time query of LLMs. Then, two sampling strategies are proposed to find a better initial search point and reduce traversed categories, saving iteration costs. Moreover, we apply a novel fitness score with entropy constraints to mitigate overfitting. In a challenging one-shot image classification setting, our method outperforms existing textual prompt-based methods and improves LLM-generated description methods across 13 datasets. Meanwhile, we demonstrate that our optimal prompts improve adapter-based methods and transfer effectively across different backbones.

  • 8 authors
·
Feb 27, 2025

Can Linguistic Knowledge Improve Multimodal Alignment in Vision-Language Pretraining?

The multimedia community has shown a significant interest in perceiving and representing the physical world with multimodal pretrained neural network models, and among them, the visual-language pertaining (VLP) is, currently, the most captivating topic. However, there have been few endeavors dedicated to the exploration of 1) whether essential linguistic knowledge (e.g., semantics and syntax) can be extracted during VLP, and 2) how such linguistic knowledge impact or enhance the multimodal alignment. In response, here we aim to elucidate the impact of comprehensive linguistic knowledge, including semantic expression and syntactic structure, on multimodal alignment. Specifically, we design and release the SNARE, the first large-scale multimodal alignment probing benchmark, to detect the vital linguistic components, e.g., lexical, semantic, and syntax knowledge, containing four tasks: Semantic structure, Negation logic, Attribute ownership, and Relationship composition. Based on our proposed probing benchmarks, our holistic analyses of five advanced VLP models illustrate that the VLP model: i) shows insensitivity towards complex syntax structures and relies on content words for sentence comprehension; ii) demonstrates limited comprehension of combinations between sentences and negations; iii) faces challenges in determining the presence of actions or spatial relationships within visual information and struggles with verifying the correctness of triple combinations. We make our benchmark and code available at https://github.com/WangFei-2019/SNARE/.

  • 6 authors
·
Aug 24, 2023

Implicit Multimodal Alignment: On the Generalization of Frozen LLMs to Multimodal Inputs

Large Language Models (LLMs) have demonstrated impressive performance on multimodal tasks, without any multimodal finetuning. They are the building block for Large Multimodal Models, yet, we still lack a proper understanding of their success. In this work, we expose frozen LLMs to image, video, audio and text inputs and analyse their internal representation aiming to understand their generalization beyond textual inputs. Findings. Perceptual tokens (1) are easily distinguishable from textual ones inside LLMs, with significantly different representations, and complete translation to textual tokens does not exist. Yet, (2) both perceptual and textual tokens activate similar LLM weights. Despite being different, (3) perceptual and textual tokens are implicitly aligned inside LLMs, we call this the implicit multimodal alignment (IMA), and argue that this is linked to architectural design, helping LLMs to generalize. This provide more evidence to believe that the generalization of LLMs to multimodal inputs is mainly due to their architecture. Implications. (1) We find a positive correlation between the implicit alignment score and the task performance, suggesting that this could act as a proxy metric for model evaluation and selection. (2) A negative correlation exists regarding hallucinations, revealing that this problem is mainly due to misalignment between the internal perceptual and textual representations. (3) Perceptual tokens change slightly throughout the model, thus, we propose different approaches to skip computations (e.g. in FFN layers), and significantly reduce the inference cost. (4) Due to the slowly changing embeddings across layers, and the high overlap between textual and multimodal activated weights, we compress LLMs by keeping only 1 subnetwork that works well across a wide range of multimodal tasks. Paper code: https://github.com/mshukor/ima-lmms.

  • 2 authors
·
May 26, 2024