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Apr 21

NormAd: A Benchmark for Measuring the Cultural Adaptability of Large Language Models

The integration of Large Language Models (LLMs) into various global cultures fundamentally presents a cultural challenge: LLMs must navigate interactions, respect social norms, and avoid transgressing cultural boundaries. However, it is still unclear if LLMs can adapt their outputs to diverse cultural norms. Our study focuses on this aspect. We introduce NormAd, a novel dataset, which includes 2.6k stories that represent social and cultural norms from 75 countries, to assess the ability of LLMs to adapt to different granular levels of socio-cultural contexts such as the country of origin, its associated cultural values, and prevalent social norms. Our study reveals that LLMs struggle with cultural reasoning across all contextual granularities, showing stronger adaptability to English-centric cultures over those from the Global South. Even with explicit social norms, the top-performing model, Mistral-7b-Instruct, achieves only 81.8\% accuracy, lagging behind the 95.6\% achieved by humans. Evaluation on NormAd further reveals that LLMs struggle to adapt to stories involving gift-giving across cultures. Due to inherent agreement or sycophancy biases, LLMs find it considerably easier to assess the social acceptability of stories that adhere to cultural norms than those that deviate from them. Our benchmark measures the cultural adaptability (or lack thereof) of LLMs, emphasizing the potential to make these technologies more equitable and useful for global audiences. We release the NormAd dataset and its associated code on GitHub.

  • 5 authors
·
Apr 18, 2024

BengaliMoralBench: A Benchmark for Auditing Moral Reasoning in Large Language Models within Bengali Language and Culture

As multilingual Large Language Models (LLMs) gain traction across South Asia, their alignment with local ethical norms, particularly for Bengali, which is spoken by over 285 million people and ranked 6th globally, remains underexplored. Existing ethics benchmarks are largely English-centric and shaped by Western frameworks, overlooking cultural nuances critical for real-world deployment. To address this, we introduce BengaliMoralBench, the first large-scale ethics benchmark for the Bengali language and socio-cultural contexts. It covers five moral domains, Daily Activities, Habits, Parenting, Family Relationships, and Religious Activities, subdivided into 50 culturally relevant subtopics. Each scenario is annotated via native-speaker consensus using three ethical lenses: Virtue, Commonsense, and Justice ethics. We conduct systematic zero-shot evaluation of prominent multilingual LLMs, including Llama, Gemma, Qwen, and DeepSeek, using a unified prompting protocol and standard metrics. Performance varies widely (50-91% accuracy), with qualitative analysis revealing consistent weaknesses in cultural grounding, commonsense reasoning, and moral fairness. BengaliMoralBench provides a foundation for responsible localization, enabling culturally aligned evaluation and supporting the deployment of ethically robust AI in diverse, low-resource multilingual settings such as Bangladesh.

  • 3 authors
·
Nov 4, 2025

IndiBias: A Benchmark Dataset to Measure Social Biases in Language Models for Indian Context

The pervasive influence of social biases in language data has sparked the need for benchmark datasets that capture and evaluate these biases in Large Language Models (LLMs). Existing efforts predominantly focus on English language and the Western context, leaving a void for a reliable dataset that encapsulates India's unique socio-cultural nuances. To bridge this gap, we introduce IndiBias, a comprehensive benchmarking dataset designed specifically for evaluating social biases in the Indian context. We filter and translate the existing CrowS-Pairs dataset to create a benchmark dataset suited to the Indian context in Hindi language. Additionally, we leverage LLMs including ChatGPT and InstructGPT to augment our dataset with diverse societal biases and stereotypes prevalent in India. The included bias dimensions encompass gender, religion, caste, age, region, physical appearance, and occupation. We also build a resource to address intersectional biases along three intersectional dimensions. Our dataset contains 800 sentence pairs and 300 tuples for bias measurement across different demographics. The dataset is available in English and Hindi, providing a size comparable to existing benchmark datasets. Furthermore, using IndiBias we compare ten different language models on multiple bias measurement metrics. We observed that the language models exhibit more bias across a majority of the intersectional groups.

  • 7 authors
·
Mar 29, 2024

DIWALI - Diversity and Inclusivity aWare cuLture specific Items for India: Dataset and Assessment of LLMs for Cultural Text Adaptation in Indian Context

Large language models (LLMs) are widely used in various tasks and applications. However, despite their wide capabilities, they are shown to lack cultural alignment ryan-etal-2024-unintended, alkhamissi-etal-2024-investigating and produce biased generations naous-etal-2024-beer due to a lack of cultural knowledge and competence. Evaluation of LLMs for cultural awareness and alignment is particularly challenging due to the lack of proper evaluation metrics and unavailability of culturally grounded datasets representing the vast complexity of cultures at the regional and sub-regional levels. Existing datasets for culture specific items (CSIs) focus primarily on concepts at the regional level and may contain false positives. To address this issue, we introduce a novel CSI dataset for Indian culture, belonging to 17 cultural facets. The dataset comprises sim8k cultural concepts from 36 sub-regions. To measure the cultural competence of LLMs on a cultural text adaptation task, we evaluate the adaptations using the CSIs created, LLM as Judge, and human evaluations from diverse socio-demographic region. Furthermore, we perform quantitative analysis demonstrating selective sub-regional coverage and surface-level adaptations across all considered LLMs. Our dataset is available here: https://huggingface.co/datasets/nlip/DIWALI{https://huggingface.co/datasets/nlip/DIWALI}, project webpage\href{https://nlip-lab.github.io/nlip/publications/diwali/{https://nlip-lab.github.io/nlip/publications/diwali/}}, and our codebase with model outputs can be found here: https://github.com/pramitsahoo/culture-evaluation{https://github.com/pramitsahoo/culture-evaluation}.

  • 3 authors
·
Sep 22, 2025 2

New Trends for Modern Machine Translation with Large Reasoning Models

Recent advances in Large Reasoning Models (LRMs), particularly those leveraging Chain-of-Thought reasoning (CoT), have opened brand new possibility for Machine Translation (MT). This position paper argues that LRMs substantially transformed traditional neural MT as well as LLMs-based MT paradigms by reframing translation as a dynamic reasoning task that requires contextual, cultural, and linguistic understanding and reasoning. We identify three foundational shifts: 1) contextual coherence, where LRMs resolve ambiguities and preserve discourse structure through explicit reasoning over cross-sentence and complex context or even lack of context; 2) cultural intentionality, enabling models to adapt outputs by inferring speaker intent, audience expectations, and socio-linguistic norms; 3) self-reflection, LRMs can perform self-reflection during the inference time to correct the potential errors in translation especially extremely noisy cases, showing better robustness compared to simply mapping X->Y translation. We explore various scenarios in translation including stylized translation, document-level translation and multimodal translation by showcasing empirical examples that demonstrate the superiority of LRMs in translation. We also identify several interesting phenomenons for LRMs for MT including auto-pivot translation as well as the critical challenges such as over-localisation in translation and inference efficiency. In conclusion, we think that LRMs redefine translation systems not merely as text converters but as multilingual cognitive agents capable of reasoning about meaning beyond the text. This paradigm shift reminds us to think of problems in translation beyond traditional translation scenarios in a much broader context with LRMs - what we can achieve on top of it.

  • 6 authors
·
Mar 13, 2025 2

HKGAI-V1: Towards Regional Sovereign Large Language Model for Hong Kong

This paper presents the development of HKGAI-V1, a foundational sovereign large language model (LLM), developed as part of an initiative to establish value-aligned AI infrastructure specifically tailored for Hong Kong. Addressing the region's unique multilingual environment (Cantonese, Mandarin, and English), its distinct socio-legal context under the "one country, two systems" framework, and specific local cultural and value considerations, the model is built upon the DeepSeek architecture and systematically aligned with regional norms through a multifaceted full parameter fine-tuning process. It is further integrated with a retrieval-augmented generation (RAG) system to ensure timely and factually grounded information access. The core contribution lies in the design and implementation of a comprehensive, region-specific AI alignment and safety framework, demonstrated through two key achievements: 1) The successful development of HKGAI-V1 itself - which outper-forms general-purpose models in handling Hong Kong-specific culturally sensitive queries, and embodies a "governance-embedded" approach to digital sovereignty - empowers Hong Kong to exercise control over AI applications in critical sectors including public services, legal systems, and edu-cation. 2) The development of the proprietary Adversarial HK Value Benchmark, a rigorous tool for evaluating model alignment with local ethical and legal stand-ards under challenging conditions. By documenting these achievements, the paper provides not only a technological artifact but also a replicable blueprint for developing advanced, regionally focused AI systems deeply rooted in their local identities.

  • 4 authors
·
Jul 14, 2025

Susu Box or Piggy Bank: Assessing Cultural Commonsense Knowledge between Ghana and the U.S

Recent work has highlighted the culturally-contingent nature of commonsense knowledge. We introduce AMAMMER{epsilon}, a test set of 525 multiple-choice questions designed to evaluate the commonsense knowledge of English LLMs, relative to the cultural contexts of Ghana and the United States. To create AMAMMER{epsilon}, we select a set of multiple-choice questions (MCQs) from existing commonsense datasets and rewrite them in a multi-stage process involving surveys of Ghanaian and U.S. participants. In three rounds of surveys, participants from both pools are solicited to (1) write correct and incorrect answer choices, (2) rate individual answer choices on a 5-point Likert scale, and (3) select the best answer choice from the newly-constructed MCQ items, in a final validation step. By engaging participants at multiple stages, our procedure ensures that participant perspectives are incorporated both in the creation and validation of test items, resulting in high levels of agreement within each pool. We evaluate several off-the-shelf English LLMs on AMAMMER{epsilon}. Uniformly, models prefer answers choices that align with the preferences of U.S. annotators over Ghanaian annotators. Additionally, when test items specify a cultural context (Ghana or the U.S.), models exhibit some ability to adapt, but performance is consistently better in U.S. contexts than Ghanaian. As large resources are devoted to the advancement of English LLMs, our findings underscore the need for culturally adaptable models and evaluations to meet the needs of diverse English-speaking populations around the world.

  • 3 authors
·
Oct 21, 2024

KAHANI: Culturally-Nuanced Visual Storytelling Pipeline for Non-Western Cultures

Large Language Models (LLMs) and Text-To-Image (T2I) models have demonstrated the ability to generate compelling text and visual stories. However, their outputs are predominantly aligned with the sensibilities of the Global North, often resulting in an outsider's gaze on other cultures. As a result, non-Western communities have to put extra effort into generating culturally specific stories. To address this challenge, we developed a visual storytelling pipeline called KAHANI that generates culturally grounded visual stories for non-Western cultures. Our pipeline leverages off-the-shelf models GPT-4 Turbo and Stable Diffusion XL (SDXL). By using Chain of Thought (CoT) and T2I prompting techniques, we capture the cultural context from user's prompt and generate vivid descriptions of the characters and scene compositions. To evaluate the effectiveness of KAHANI, we conducted a comparative user study with ChatGPT-4 (with DALL-E3) in which participants from different regions of India compared the cultural relevance of stories generated by the two tools. Results from the qualitative and quantitative analysis performed on the user study showed that KAHANI was able to capture and incorporate more Culturally Specific Items (CSIs) compared to ChatGPT-4. In terms of both its cultural competence and visual story generation quality, our pipeline outperformed ChatGPT-4 in 27 out of the 36 comparisons.

  • 9 authors
·
Oct 25, 2024

From Individual to Society: A Survey on Social Simulation Driven by Large Language Model-based Agents

Traditional sociological research often relies on human participation, which, though effective, is expensive, challenging to scale, and with ethical concerns. Recent advancements in large language models (LLMs) highlight their potential to simulate human behavior, enabling the replication of individual responses and facilitating studies on many interdisciplinary studies. In this paper, we conduct a comprehensive survey of this field, illustrating the recent progress in simulation driven by LLM-empowered agents. We categorize the simulations into three types: (1) Individual Simulation, which mimics specific individuals or demographic groups; (2) Scenario Simulation, where multiple agents collaborate to achieve goals within specific contexts; and (3) Society Simulation, which models interactions within agent societies to reflect the complexity and variety of real-world dynamics. These simulations follow a progression, ranging from detailed individual modeling to large-scale societal phenomena. We provide a detailed discussion of each simulation type, including the architecture or key components of the simulation, the classification of objectives or scenarios and the evaluation method. Afterward, we summarize commonly used datasets and benchmarks. Finally, we discuss the trends across these three types of simulation. A repository for the related sources is at {https://github.com/FudanDISC/SocialAgent}.

  • 11 authors
·
Dec 4, 2024

Unveiling Cultural Blind Spots: Analyzing the Limitations of mLLMs in Procedural Text Comprehension

Despite the impressive performance of multilingual large language models (mLLMs) in various natural language processing tasks, their ability to understand procedural texts, particularly those with culture-specific content, remains largely unexplored. Texts describing cultural procedures, including rituals, traditional craftsmanship, and social etiquette, require an inherent understanding of cultural context, presenting a significant challenge for mLLMs. In this work, we introduce CAPTex, a benchmark designed to evaluate mLLMs' ability to process and reason about culturally diverse procedural texts across multiple languages using various methodologies to assess their performance. Our findings indicate that (1) mLLMs face difficulties with culturally contextualized procedural texts, showing notable performance declines in low-resource languages, (2) model performance fluctuates across cultural domains, with some areas presenting greater difficulties, and (3) language models exhibit better performance on multiple-choice tasks within conversational frameworks compared to direct questioning. These results underscore the current limitations of mLLMs in handling culturally nuanced procedural texts and highlight the need for culturally aware benchmarks like CAPTex to enhance their adaptability and comprehension across diverse linguistic and cultural landscapes.

  • 2 authors
·
Feb 20, 2025

Evaluating the Social Impact of Generative AI Systems in Systems and Society

Generative AI systems across modalities, ranging from text (including code), image, audio, and video, have broad social impacts, but there is no official standard for means of evaluating those impacts or for which impacts should be evaluated. In this paper, we present a guide that moves toward a standard approach in evaluating a base generative AI system for any modality in two overarching categories: what can be evaluated in a base system independent of context and what can be evaluated in a societal context. Importantly, this refers to base systems that have no predetermined application or deployment context, including a model itself, as well as system components, such as training data. Our framework for a base system defines seven categories of social impact: bias, stereotypes, and representational harms; cultural values and sensitive content; disparate performance; privacy and data protection; financial costs; environmental costs; and data and content moderation labor costs. Suggested methods for evaluation apply to listed generative modalities and analyses of the limitations of existing evaluations serve as a starting point for necessary investment in future evaluations. We offer five overarching categories for what can be evaluated in a broader societal context, each with its own subcategories: trustworthiness and autonomy; inequality, marginalization, and violence; concentration of authority; labor and creativity; and ecosystem and environment. Each subcategory includes recommendations for mitigating harm.

  • 18 authors
·
Jun 9, 2023

Demographic Probing of Large Language Models Lacks Construct Validity

Demographic probing is widely used to study how large language models (LLMs) adapt their behavior to signaled demographic attributes. This approach typically uses a single demographic cue in isolation (e.g., a name or dialect) as a signal for group membership, implicitly assuming strong construct validity: that such cues are interchangeable operationalizations of the same underlying, demographically conditioned behavior. We test this assumption in realistic advice-seeking interactions, focusing on race and gender in a U.S. context. We find that cues intended to represent the same demographic group induce only partially overlapping changes in model behavior, while differentiation between groups within a given cue is weak and uneven. Consequently, estimated disparities are unstable, with both magnitude and direction varying across cues. We further show that these inconsistencies partly arise from variation in how strongly cues encode demographic attributes and from linguistic confounders that independently shape model behavior. Together, our findings suggest that demographic probing lacks construct validity: it does not yield a single, stable characterization of how LLMs condition on demographic information, which may reflect a misspecified or fragmented construct. We conclude by recommending the use of multiple, ecologically valid cues and explicit control of confounders to support more defensible claims about demographic effects in LLMs.

  • 8 authors
·
Jan 26

GIMMICK -- Globally Inclusive Multimodal Multitask Cultural Knowledge Benchmarking

Large Vision-Language Models (LVLMs) have recently gained attention due to their distinctive performance and broad applicability. While it has been previously shown that their efficacy in usage scenarios involving non-Western contexts falls short, existing studies are limited in scope, covering just a narrow range of cultures, focusing exclusively on a small number of cultural aspects, or evaluating a limited selection of models on a single task only. Towards globally inclusive LVLM research, we introduce GIMMICK, an extensive multimodal benchmark designed to assess a broad spectrum of cultural knowledge across 144 countries representing six global macro-regions. GIMMICK comprises six tasks built upon three new datasets that span 728 unique cultural events or facets on which we evaluated 20 LVLMs and 11 LLMs, including five proprietary and 26 open-weight models of all sizes. We systematically examine (1) regional cultural biases, (2) the influence of model size, (3) input modalities, and (4) external cues. Our analyses reveal strong biases toward Western cultures across models and tasks and highlight strong correlations between model size and performance, as well as the effectiveness of multimodal input and external geographic cues. We further find that models have more knowledge of tangible than intangible aspects (e.g., food vs. rituals) and that they excel in recognizing broad cultural origins but struggle with a more nuanced understanding.

  • 4 authors
·
Feb 19, 2025 2

Detecting and Understanding Harmful Memes: A Survey

The automatic identification of harmful content online is of major concern for social media platforms, policymakers, and society. Researchers have studied textual, visual, and audio content, but typically in isolation. Yet, harmful content often combines multiple modalities, as in the case of memes, which are of particular interest due to their viral nature. With this in mind, here we offer a comprehensive survey with a focus on harmful memes. Based on a systematic analysis of recent literature, we first propose a new typology of harmful memes, and then we highlight and summarize the relevant state of the art. One interesting finding is that many types of harmful memes are not really studied, e.g., such featuring self-harm and extremism, partly due to the lack of suitable datasets. We further find that existing datasets mostly capture multi-class scenarios, which are not inclusive of the affective spectrum that memes can represent. Another observation is that memes can propagate globally through repackaging in different languages and that they can also be multilingual, blending different cultures. We conclude by highlighting several challenges related to multimodal semiotics, technological constraints, and non-trivial social engagement, and we present several open-ended aspects such as delineating online harm and empirically examining related frameworks and assistive interventions, which we believe will motivate and drive future research.

  • 10 authors
·
May 9, 2022

Bridging Gaps in Natural Language Processing for Yorùbá: A Systematic Review of a Decade of Progress and Prospects

Natural Language Processing (NLP) is becoming a dominant subset of artificial intelligence as the need to help machines understand human language looks indispensable. Several NLP applications are ubiquitous, partly due to the myriads of datasets being churned out daily through mediums like social networking sites. However, the growing development has not been evident in most African languages due to the persisting resource limitation, among other issues. Yorùbá language, a tonal and morphologically rich African language, suffers a similar fate, resulting in limited NLP usage. To encourage further research towards improving this situation, this systematic literature review aims to comprehensively analyse studies addressing NLP development for Yorùbá, identifying challenges, resources, techniques, and applications. A well-defined search string from a structured protocol was employed to search, select, and analyse 105 primary studies between 2014 and 2024 from reputable databases. The review highlights the scarcity of annotated corpora, limited availability of pre-trained language models, and linguistic challenges like tonal complexity and diacritic dependency as significant obstacles. It also revealed the prominent techniques, including rule-based methods, among others. The findings reveal a growing body of multilingual and monolingual resources, even though the field is constrained by socio-cultural factors such as code-switching and desertion of language for digital usage. This review synthesises existing research, providing a foundation for advancing NLP for Yorùbá and in African languages generally. It aims to guide future research by identifying gaps and opportunities, thereby contributing to the broader inclusion of Yorùbá and other under-resourced African languages in global NLP advancements.

  • 3 authors
·
Feb 24, 2025

Towards Better Inclusivity: A Diverse Tweet Corpus of English Varieties

The prevalence of social media presents a growing opportunity to collect and analyse examples of English varieties. Whilst usage of these varieties was - and, in many cases, still is - used only in spoken contexts or hard-to-access private messages, social media sites like Twitter provide a platform for users to communicate informally in a scrapeable format. Notably, Indian English (Hinglish), Singaporean English (Singlish), and African-American English (AAE) can be commonly found online. These varieties pose a challenge to existing natural language processing (NLP) tools as they often differ orthographically and syntactically from standard English for which the majority of these tools are built. NLP models trained on standard English texts produced biased outcomes for users of underrepresented varieties. Some research has aimed to overcome the inherent biases caused by unrepresentative data through techniques like data augmentation or adjusting training models. We aim to address the issue of bias at its root - the data itself. We curate a dataset of tweets from countries with high proportions of underserved English variety speakers, and propose an annotation framework of six categorical classifications along a pseudo-spectrum that measures the degree of standard English and that thereby indirectly aims to surface the manifestations of English varieties in these tweets. Following best annotation practices, our growing corpus features 170,800 tweets taken from 7 countries, labeled by annotators who are from those countries and can communicate in regionally-dominant varieties of English. Our corpus highlights the accuracy discrepancies in pre-trained language identifiers between western English and non-western (i.e., less standard) English varieties. We hope to contribute to the growing literature identifying and reducing the implicit demographic discrepancies in NLP.

  • 3 authors
·
Jan 21, 2024

JiraiBench: A Bilingual Benchmark for Evaluating Large Language Models' Detection of Human Self-Destructive Behavior Content in Jirai Community

This paper introduces JiraiBench, the first bilingual benchmark for evaluating large language models' effectiveness in detecting self-destructive content across Chinese and Japanese social media communities. Focusing on the transnational "Jirai" (landmine) online subculture that encompasses multiple forms of self-destructive behaviors including drug overdose, eating disorders, and self-harm, we present a comprehensive evaluation framework incorporating both linguistic and cultural dimensions. Our dataset comprises 10,419 Chinese posts and 5,000 Japanese posts with multidimensional annotation along three behavioral categories, achieving substantial inter-annotator agreement. Experimental evaluations across four state-of-the-art models reveal significant performance variations based on instructional language, with Japanese prompts unexpectedly outperforming Chinese prompts when processing Chinese content. This emergent cross-cultural transfer suggests that cultural proximity can sometimes outweigh linguistic similarity in detection tasks. Cross-lingual transfer experiments with fine-tuned models further demonstrate the potential for knowledge transfer between these language systems without explicit target language training. These findings highlight the need for culturally-informed approaches to multilingual content moderation and provide empirical evidence for the importance of cultural context in developing more effective detection systems for vulnerable online communities.

  • 8 authors
·
Mar 27, 2025

Less than one percent of words would be affected by gender-inclusive language in German press texts

Research on gender and language is tightly knitted to social debates on gender equality and non-discriminatory language use. Psycholinguistic scholars have made significant contributions in this field. However, corpus-based studies that investigate these matters within the context of language use are still rare. In our study, we address the question of how much textual material would actually have to be changed if non-gender-inclusive texts were rewritten to be gender-inclusive. This quantitative measure is an important empirical insight, as a recurring argument against the use of gender-inclusive German is that it supposedly makes written texts too long and complicated. It is also argued that gender-inclusive language has negative effects on language learners. However, such effects are only likely if gender-inclusive texts are very different from those that are not gender-inclusive. In our corpus-linguistic study, we manually annotated German press texts to identify the parts that would have to be changed. Our results show that, on average, less than 1% of all tokens would be affected by gender-inclusive language. This small proportion calls into question whether gender-inclusive German presents a substantial barrier to understanding and learning the language, particularly when we take into account the potential complexities of interpreting masculine generics.

  • 5 authors
·
Feb 6, 2024

Language Specific Knowledge: Do Models Know Better in X than in English?

Code-switching is a common phenomenon of alternating between different languages in the same utterance, thought, or conversation. We posit that humans code-switch because they feel more comfortable talking about certain topics and domains in one language than another. With the rise of knowledge-intensive language models, we ask ourselves the next, natural question: Could models hold more knowledge on some topics in some language X? More importantly, could we improve reasoning by changing the language that reasoning is performed in? We coin the term Language Specific Knowledge (LSK) to represent this phenomenon. As ethnic cultures tend to develop alongside different languages, we employ culture-specific datasets (that contain knowledge about cultural and social behavioral norms). We find that language models can perform better when using chain-of-thought reasoning in some languages other than English, sometimes even better in low-resource languages. Paired with previous works showing that semantic similarity does not equate to representational similarity, we hypothesize that culturally specific texts occur more abundantly in corresponding languages, enabling specific knowledge to occur only in specific "expert" languages. Motivated by our initial results, we design a simple methodology called LSKExtractor to benchmark the language-specific knowledge present in a language model and, then, exploit it during inference. We show our results on various models and datasets, showing an average relative improvement of 10% in accuracy. Our research contributes to the open-source development of language models that are inclusive and more aligned with the cultural and linguistic contexts in which they are deployed.

  • 3 authors
·
May 20, 2025 2

NormGenesis: Multicultural Dialogue Generation via Exemplar-Guided Social Norm Modeling and Violation Recovery

Social norms govern culturally appropriate behavior in communication, enabling dialogue systems to produce responses that are not only coherent but also socially acceptable. We present NormGenesis, a multicultural framework for generating and annotating socially grounded dialogues across English, Chinese, and Korean. To model the dynamics of social interaction beyond static norm classification, we propose a novel dialogue type, Violation-to-Resolution (V2R), which models the progression of conversations following norm violations through recognition and socially appropriate repair. To improve pragmatic consistency in underrepresented languages, we implement an exemplar-based iterative refinement early in the dialogue synthesis process. This design introduces alignment with linguistic, emotional, and sociocultural expectations before full dialogue generation begins. Using this framework, we construct a dataset of 10,800 multi-turn dialogues annotated at the turn level for norm adherence, speaker intent, and emotional response. Human and LLM-based evaluations demonstrate that NormGenesis significantly outperforms existing datasets in refinement quality, dialogue naturalness, and generalization performance. We show that models trained on our V2R-augmented data exhibit improved pragmatic competence in ethically sensitive contexts. Our work establishes a new benchmark for culturally adaptive dialogue modeling and provides a scalable methodology for norm-aware generation across linguistically and culturally diverse languages.

  • 3 authors
·
Mar 11

COBRA Frames: Contextual Reasoning about Effects and Harms of Offensive Statements

Warning: This paper contains content that may be offensive or upsetting. Understanding the harms and offensiveness of statements requires reasoning about the social and situational context in which statements are made. For example, the utterance "your English is very good" may implicitly signal an insult when uttered by a white man to a non-white colleague, but uttered by an ESL teacher to their student would be interpreted as a genuine compliment. Such contextual factors have been largely ignored by previous approaches to toxic language detection. We introduce COBRA frames, the first context-aware formalism for explaining the intents, reactions, and harms of offensive or biased statements grounded in their social and situational context. We create COBRACORPUS, a dataset of 33k potentially offensive statements paired with machine-generated contexts and free-text explanations of offensiveness, implied biases, speaker intents, and listener reactions. To study the contextual dynamics of offensiveness, we train models to generate COBRA explanations, with and without access to the context. We find that explanations by context-agnostic models are significantly worse than by context-aware ones, especially in situations where the context inverts the statement's offensiveness (29% accuracy drop). Our work highlights the importance and feasibility of contextualized NLP by modeling social factors.

  • 7 authors
·
Jun 2, 2023

BLEnD: A Benchmark for LLMs on Everyday Knowledge in Diverse Cultures and Languages

Large language models (LLMs) often lack culture-specific knowledge of daily life, especially across diverse regions and non-English languages. Existing benchmarks for evaluating LLMs' cultural sensitivities are limited to a single language or collected from online sources such as Wikipedia, which do not reflect the mundane everyday lifestyles of diverse regions. That is, information about the food people eat for their birthday celebrations, spices they typically use, musical instruments youngsters play, or the sports they practice in school is common cultural knowledge but uncommon in easily collected online sources, especially for underrepresented cultures. To address this issue, we introduce BLEnD, a hand-crafted benchmark designed to evaluate LLMs' everyday knowledge across diverse cultures and languages. BLEnD comprises 52.6k question-answer pairs from 16 countries/regions, in 13 different languages, including low-resource ones such as Amharic, Assamese, Azerbaijani, Hausa, and Sundanese. We construct the benchmark to include two formats of questions: short-answer and multiple-choice. We show that LLMs perform better for cultures that are highly represented online, with a maximum 57.34% difference in GPT-4, the best-performing model, in the short-answer format. For cultures represented by mid-to-high-resource languages, LLMs perform better in their local languages, but for cultures represented by low-resource languages, LLMs perform better in English than the local languages. We make our dataset publicly available at: https://github.com/nlee0212/BLEnD.

  • 22 authors
·
Jun 14, 2024

Navigating the Cultural Kaleidoscope: A Hitchhiker's Guide to Sensitivity in Large Language Models

As LLMs are increasingly deployed in global applications, the importance of cultural sensitivity becomes paramount, ensuring that users from diverse backgrounds feel respected and understood. Cultural harm can arise when these models fail to align with specific cultural norms, resulting in misrepresentations or violations of cultural values. This work addresses the challenges of ensuring cultural sensitivity in LLMs, especially in small-parameter models that often lack the extensive training data needed to capture global cultural nuances. We present two key contributions: (1) A cultural harm test dataset, created to assess model outputs across different cultural contexts through scenarios that expose potential cultural insensitivities, and (2) A culturally aligned preference dataset, aimed at restoring cultural sensitivity through fine-tuning based on feedback from diverse annotators. These datasets facilitate the evaluation and enhancement of LLMs, ensuring their ethical and safe deployment across different cultural landscapes. Our results show that integrating culturally aligned feedback leads to a marked improvement in model behavior, significantly reducing the likelihood of generating culturally insensitive or harmful content. Ultimately, this work paves the way for more inclusive and respectful AI systems, fostering a future where LLMs can safely and ethically navigate the complexities of diverse cultural landscapes.

  • 10 authors
·
Oct 15, 2024

"Es geht um Respekt, nicht um Technologie": Erkenntnisse aus einem Interessensgruppen-übergreifenden Workshop zu genderfairer Sprache und Sprachtechnologie

With the increasing attention non-binary people receive in Western societies, strategies of gender-fair language have started to move away from binary (only female/male) concepts of gender. Nevertheless, hardly any approaches to take these identities into account into machine translation models exist so far. A lack of understanding of the socio-technical implications of such technologies risks further reproducing linguistic mechanisms of oppression and mislabelling. In this paper, we describe the methods and results of a workshop on gender-fair language and language technologies, which was led and organised by ten researchers from TU Wien, St. P\"olten UAS, FH Campus Wien and the University of Vienna and took place in Vienna in autumn 2021. A wide range of interest groups and their representatives were invited to ensure that the topic could be dealt with holistically. Accordingly, we aimed to include translators, machine translation experts and non-binary individuals (as "community experts") on an equal footing. Our analysis shows that gender in machine translation requires a high degree of context sensitivity, that developers of such technologies need to position themselves cautiously in a process still under social negotiation, and that flexible approaches seem most adequate at present. We then illustrate steps that follow from our results for the field of gender-fair language technologies so that technological developments can adequately line up with social advancements. ---- Mit zunehmender gesamtgesellschaftlicher Wahrnehmung nicht-bin\"arer Personen haben sich in den letzten Jahren auch Konzepte von genderfairer Sprache von der bisher verwendeten Binarit\"at (weiblich/m\"annlich) entfernt. Trotzdem gibt es bislang nur wenige Ans\"atze dazu, diese Identit\"aten in maschineller \"Ubersetzung abzubilden. Ein fehlendes Verst\"andnis unterschiedlicher sozio-technischer Implikationen derartiger Technologien birgt in sich die Gefahr, fehlerhafte Ansprachen und Bezeichnungen sowie sprachliche Unterdr\"uckungsmechanismen zu reproduzieren. In diesem Beitrag beschreiben wir die Methoden und Ergebnisse eines Workshops zu genderfairer Sprache in technologischen Zusammenh\"angen, der im Herbst 2021 in Wien stattgefunden hat. Zehn Forscher*innen der TU Wien, FH St. P\"olten, FH Campus Wien und Universit\"at Wien organisierten und leiteten den Workshop. Dabei wurden unterschiedlichste Interessensgruppen und deren Vertreter*innen breit gestreut eingeladen, um sicherzustellen, dass das Thema holistisch behandelt werden kann. Dementsprechend setzten wir uns zum Ziel, Machine-Translation-Entwickler*innen, \"Ubersetzer*innen, und nicht-bin\"are Privatpersonen (als "Lebenswelt-Expert*innen") gleichberechtigt einzubinden. Unsere Analyse zeigt, dass Geschlecht in maschineller \"Ubersetzung eine mageblich kontextsensible Herangehensweise erfordert, die Entwicklung von Sprachtechnologien sich vorsichtig in einem sich noch in Aushandlung befindlichen gesellschaftlichen Prozess positionieren muss, und flexible Ans\"atze derzeit am ad\"aquatesten erscheinen. Wir zeigen auf, welche n\"achsten Schritte im Bereich genderfairer Technologien notwendig sind, damit technische mit sozialen Entwicklungen mithalten k\"onnen.

  • 5 authors
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Sep 6, 2022

Soccer on Social Media

In the era of digitalization, social media has become an integral part of our lives, serving as a significant hub for individuals and businesses to share information, communicate, and engage. This is also the case for professional sports, where leagues, clubs and players are using social media to reach out to their fans. In this respect, a huge amount of time is spent curating multimedia content for various social media platforms and their target users. With the emergence of Artificial Intelligence (AI), AI-based tools for automating content generation and enhancing user experiences on social media have become widely popular. However, to effectively utilize such tools, it is imperative to comprehend the demographics and preferences of users on different platforms, understand how content providers post information in these channels, and how different types of multimedia are consumed by audiences. This report presents an analysis of social media platforms, in terms of demographics, supported multimedia modalities, and distinct features and specifications for different modalities, followed by a comparative case study of select European soccer leagues and teams, in terms of their social media practices. Through this analysis, we demonstrate that social media, while being very important for and widely used by supporters from all ages, also requires a fine-tuned effort on the part of soccer professionals, in order to elevate fan experiences and foster engagement.

  • 6 authors
·
Oct 18, 2023

CIVICS: Building a Dataset for Examining Culturally-Informed Values in Large Language Models

This paper introduces the "CIVICS: Culturally-Informed & Values-Inclusive Corpus for Societal impacts" dataset, designed to evaluate the social and cultural variation of Large Language Models (LLMs) across multiple languages and value-sensitive topics. We create a hand-crafted, multilingual dataset of value-laden prompts which address specific socially sensitive topics, including LGBTQI rights, social welfare, immigration, disability rights, and surrogacy. CIVICS is designed to generate responses showing LLMs' encoded and implicit values. Through our dynamic annotation processes, tailored prompt design, and experiments, we investigate how open-weight LLMs respond to value-sensitive issues, exploring their behavior across diverse linguistic and cultural contexts. Using two experimental set-ups based on log-probabilities and long-form responses, we show social and cultural variability across different LLMs. Specifically, experiments involving long-form responses demonstrate that refusals are triggered disparately across models, but consistently and more frequently in English or translated statements. Moreover, specific topics and sources lead to more pronounced differences across model answers, particularly on immigration, LGBTQI rights, and social welfare. As shown by our experiments, the CIVICS dataset aims to serve as a tool for future research, promoting reproducibility and transparency across broader linguistic settings, and furthering the development of AI technologies that respect and reflect global cultural diversities and value pluralism. The CIVICS dataset and tools will be made available upon publication under open licenses; an anonymized version is currently available at https://huggingface.co/CIVICS-dataset.

  • 6 authors
·
May 22, 2024 1

AgentSociety: Large-Scale Simulation of LLM-Driven Generative Agents Advances Understanding of Human Behaviors and Society

Understanding human behavior and society is a central focus in social sciences, with the rise of generative social science marking a significant paradigmatic shift. By leveraging bottom-up simulations, it replaces costly and logistically challenging traditional experiments with scalable, replicable, and systematic computational approaches for studying complex social dynamics. Recent advances in large language models (LLMs) have further transformed this research paradigm, enabling the creation of human-like generative social agents and realistic simulacra of society. In this paper, we propose AgentSociety, a large-scale social simulator that integrates LLM-driven agents, a realistic societal environment, and a powerful large-scale simulation engine. Based on the proposed simulator, we generate social lives for over 10k agents, simulating their 5 million interactions both among agents and between agents and their environment. Furthermore, we explore the potential of AgentSociety as a testbed for computational social experiments, focusing on four key social issues: polarization, the spread of inflammatory messages, the effects of universal basic income policies, and the impact of external shocks such as hurricanes. These four issues serve as valuable cases for assessing AgentSociety's support for typical research methods -- such as surveys, interviews, and interventions -- as well as for investigating the patterns, causes, and underlying mechanisms of social issues. The alignment between AgentSociety's outcomes and real-world experimental results not only demonstrates its ability to capture human behaviors and their underlying mechanisms, but also underscores its potential as an important platform for social scientists and policymakers.

  • 16 authors
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Feb 12, 2025

Will AI shape the way we speak? The emerging sociolinguistic influence of synthetic voices

The growing prevalence of conversational voice interfaces, powered by developments in both speech and language technologies, raises important questions about their influence on human communication. While written communication can signal identity through lexical and stylistic choices, voice-based interactions inherently amplify socioindexical elements - such as accent, intonation, and speech style - which more prominently convey social identity and group affiliation. There is evidence that even passive media such as television is likely to influence the audience's linguistic patterns. Unlike passive media, conversational AI is interactive, creating a more immersive and reciprocal dynamic that holds a greater potential to impact how individuals speak in everyday interactions. Such heightened influence can be expected to arise from phenomena such as acoustic-prosodic entrainment and linguistic accommodation, which occur naturally during interaction and enable users to adapt their speech patterns in response to the system. While this phenomenon is still emerging, its potential societal impact could provide organisations, movements, and brands with a subtle yet powerful avenue for shaping and controlling public perception and social identity. We argue that the socioindexical influence of AI-generated speech warrants attention and should become a focus of interdisciplinary research, leveraging new and existing methodologies and technologies to better understand its implications.

  • 4 authors
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Apr 14, 2025

Toward Inclusive Educational AI: Auditing Frontier LLMs through a Multiplexity Lens

As large language models (LLMs) like GPT-4 and Llama 3 become integral to educational contexts, concerns are mounting over the cultural biases, power imbalances, and ethical limitations embedded within these technologies. Though generative AI tools aim to enhance learning experiences, they often reflect values rooted in Western, Educated, Industrialized, Rich, and Democratic (WEIRD) cultural paradigms, potentially sidelining diverse global perspectives. This paper proposes a framework to assess and mitigate cultural bias within LLMs through the lens of applied multiplexity. Multiplexity, inspired by Senturk et al. and rooted in Islamic and other wisdom traditions, emphasizes the coexistence of diverse cultural viewpoints, supporting a multi-layered epistemology that integrates both empirical sciences and normative values. Our analysis reveals that LLMs frequently exhibit cultural polarization, with biases appearing in both overt responses and subtle contextual cues. To address inherent biases and incorporate multiplexity in LLMs, we propose two strategies: Contextually-Implemented Multiplex LLMs, which embed multiplex principles directly into the system prompt, influencing LLM outputs at a foundational level and independent of individual prompts, and Multi-Agent System (MAS)-Implemented Multiplex LLMs, where multiple LLM agents, each representing distinct cultural viewpoints, collaboratively generate a balanced, synthesized response. Our findings demonstrate that as mitigation strategies evolve from contextual prompting to MAS-implementation, cultural inclusivity markedly improves, evidenced by a significant rise in the Perspectives Distribution Score (PDS) and a PDS Entropy increase from 3.25\% at baseline to 98\% with the MAS-Implemented Multiplex LLMs. Sentiment analysis further shows a shift towards positive sentiment across cultures,...

  • 5 authors
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Jan 2, 2025

Usage Bibliometrics as a Tool to Measure Research Activity

Measures for research activity and impact have become an integral ingredient in the assessment of a wide range of entities (individual researchers, organizations, instruments, regions, disciplines). Traditional bibliometric indicators, like publication and citation based indicators, provide an essential part of this picture, but cannot describe the complete picture. Since reading scholarly publications is an essential part of the research life cycle, it is only natural to introduce measures for this activity in attempts to quantify the efficiency, productivity and impact of an entity. Citations and reads are significantly different signals, so taken together, they provide a more complete picture of research activity. Most scholarly publications are now accessed online, making the study of reads and their patterns possible. Click-stream logs allow us to follow information access by the entire research community, real-time. Publication and citation datasets just reflect activity by authors. In addition, download statistics will help us identify publications with significant impact, but which do not attract many citations. Click-stream signals are arguably more complex than, say, citation signals. For one, they are a superposition of different classes of readers. Systematic downloads by crawlers also contaminate the signal, as does browsing behavior. We discuss the complexities associated with clickstream data and how, with proper filtering, statistically significant relations and conclusions can be inferred from download statistics. We describe how download statistics can be used to describe research activity at different levels of aggregation, ranging from organizations to countries. These statistics show a correlation with socio-economic indicators. A comparison will be made with traditional bibliometric indicators. We will argue that astronomy is representative of more general trends.

  • 2 authors
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Jun 7, 2017

Context Engineering 2.0: The Context of Context Engineering

Karl Marx once wrote that ``the human essence is the ensemble of social relations'', suggesting that individuals are not isolated entities but are fundamentally shaped by their interactions with other entities, within which contexts play a constitutive and essential role. With the advent of computers and artificial intelligence, these contexts are no longer limited to purely human--human interactions: human--machine interactions are included as well. Then a central question emerges: How can machines better understand our situations and purposes? To address this challenge, researchers have recently introduced the concept of context engineering. Although it is often regarded as a recent innovation of the agent era, we argue that related practices can be traced back more than twenty years. Since the early 1990s, the field has evolved through distinct historical phases, each shaped by the intelligence level of machines: from early human--computer interaction frameworks built around primitive computers, to today's human--agent interaction paradigms driven by intelligent agents, and potentially to human--level or superhuman intelligence in the future. In this paper, we situate context engineering, provide a systematic definition, outline its historical and conceptual landscape, and examine key design considerations for practice. By addressing these questions, we aim to offer a conceptual foundation for context engineering and sketch its promising future. This paper is a stepping stone for a broader community effort toward systematic context engineering in AI systems.

  • 9 authors
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Oct 30, 2025

Assessing Historical Structural Oppression Worldwide via Rule-Guided Prompting of Large Language Models

Traditional efforts to measure historical structural oppression struggle with cross-national validity due to the unique, locally specified histories of exclusion, colonization, and social status in each country, and often have relied on structured indices that privilege material resources while overlooking lived, identity-based exclusion. We introduce a novel framework for oppression measurement that leverages Large Language Models (LLMs) to generate context-sensitive scores of lived historical disadvantage across diverse geopolitical settings. Using unstructured self-identified ethnicity utterances from a multilingual COVID-19 global study, we design rule-guided prompting strategies that encourage models to produce interpretable, theoretically grounded estimations of oppression. We systematically evaluate these strategies across multiple state-of-the-art LLMs. Our results demonstrate that LLMs, when guided by explicit rules, can capture nuanced forms of identity-based historical oppression within nations. This approach provides a complementary measurement tool that highlights dimensions of systemic exclusion, offering a scalable, cross-cultural lens for understanding how oppression manifests in data-driven research and public health contexts. To support reproducible evaluation, we release an open-sourced benchmark dataset for assessing LLMs on oppression measurement (https://github.com/chattergpt/llm-oppression-benchmark).

  • 9 authors
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Sep 18, 2025

Cultural evolution in populations of Large Language Models

Research in cultural evolution aims at providing causal explanations for the change of culture over time. Over the past decades, this field has generated an important body of knowledge, using experimental, historical, and computational methods. While computational models have been very successful at generating testable hypotheses about the effects of several factors, such as population structure or transmission biases, some phenomena have so far been more complex to capture using agent-based and formal models. This is in particular the case for the effect of the transformations of social information induced by evolved cognitive mechanisms. We here propose that leveraging the capacity of Large Language Models (LLMs) to mimic human behavior may be fruitful to address this gap. On top of being an useful approximation of human cultural dynamics, multi-agents models featuring generative agents are also important to study for their own sake. Indeed, as artificial agents are bound to participate more and more to the evolution of culture, it is crucial to better understand the dynamics of machine-generated cultural evolution. We here present a framework for simulating cultural evolution in populations of LLMs, allowing the manipulation of variables known to be important in cultural evolution, such as network structure, personality, and the way social information is aggregated and transformed. The software we developed for conducting these simulations is open-source and features an intuitive user-interface, which we hope will help to build bridges between the fields of cultural evolution and generative artificial intelligence.

  • 7 authors
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Mar 13, 2024

FanChuan: A Multilingual and Graph-Structured Benchmark For Parody Detection and Analysis

Parody is an emerging phenomenon on social media, where individuals imitate a role or position opposite to their own, often for humor, provocation, or controversy. Detecting and analyzing parody can be challenging and is often reliant on context, yet it plays a crucial role in understanding cultural values, promoting subcultures, and enhancing self-expression. However, the study of parody is hindered by limited available data and deficient diversity in current datasets. To bridge this gap, we built seven parody datasets from both English and Chinese corpora, with 14,755 annotated users and 21,210 annotated comments in total. To provide sufficient context information, we also collect replies and construct user-interaction graphs to provide richer contextual information, which is lacking in existing datasets. With these datasets, we test traditional methods and Large Language Models (LLMs) on three key tasks: (1) parody detection, (2) comment sentiment analysis with parody, and (3) user sentiment analysis with parody. Our extensive experiments reveal that parody-related tasks still remain challenging for all models, and contextual information plays a critical role. Interestingly, we find that, in certain scenarios, traditional sentence embedding methods combined with simple classifiers can outperform advanced LLMs, i.e. DeepSeek-R1 and GPT-o3, highlighting parody as a significant challenge for LLMs.

  • 12 authors
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Feb 23, 2025

Social Chemistry 101: Learning to Reason about Social and Moral Norms

Social norms -- the unspoken commonsense rules about acceptable social behavior -- are crucial in understanding the underlying causes and intents of people's actions in narratives. For example, underlying an action such as "wanting to call cops on my neighbors" are social norms that inform our conduct, such as "It is expected that you report crimes." We present Social Chemistry, a new conceptual formalism to study people's everyday social norms and moral judgments over a rich spectrum of real life situations described in natural language. We introduce Social-Chem-101, a large-scale corpus that catalogs 292k rules-of-thumb such as "it is rude to run a blender at 5am" as the basic conceptual units. Each rule-of-thumb is further broken down with 12 different dimensions of people's judgments, including social judgments of good and bad, moral foundations, expected cultural pressure, and assumed legality, which together amount to over 4.5 million annotations of categorical labels and free-text descriptions. Comprehensive empirical results based on state-of-the-art neural models demonstrate that computational modeling of social norms is a promising research direction. Our model framework, Neural Norm Transformer, learns and generalizes Social-Chem-101 to successfully reason about previously unseen situations, generating relevant (and potentially novel) attribute-aware social rules-of-thumb.

  • 5 authors
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Nov 1, 2020