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Apr 23

Automated PII Extraction from Social Media for Raising Privacy Awareness: A Deep Transfer Learning Approach

Internet users have been exposing an increasing amount of Personally Identifiable Information (PII) on social media. Such exposed PII can cause severe losses to the users, and informing users of their PII exposure is crucial to raise their privacy awareness and encourage them to take protective measures. To this end, advanced automatic techniques are needed. While Information Extraction (IE) techniques can be used to extract the PII automatically, Deep Learning (DL)-based IE models alleviate the need for feature engineering and further improve the efficiency. However, DL-based IE models often require large-scale labeled data for training, but PII-labeled social media posts are difficult to obtain due to privacy concerns. Also, these models rely heavily on pre-trained word embeddings, while PII in social media often varies in forms and thus has no fixed representations in pre-trained word embeddings. In this study, we propose the Deep Transfer Learning for PII Extraction (DTL-PIIE) framework to address these two limitations. DTL-PIIE transfers knowledge learned from publicly available PII data to social media to address the problem of rare PII-labeled data. Moreover, our framework leverages Graph Convolutional Networks (GCNs) to incorporate syntactic patterns to guide PIIE without relying on pre-trained word embeddings. Evaluation against benchmark IE models indicates that our approach outperforms state-of-the-art DL-based IE models. Our framework can facilitate various applications, such as PII misuse prediction and privacy risk assessment, protecting the privacy of internet users.

  • 5 authors
·
Nov 11, 2021

PANORAMA: A synthetic PII-laced dataset for studying sensitive data memorization in LLMs

The memorization of sensitive and personally identifiable information (PII) by large language models (LLMs) poses growing privacy risks as models scale and are increasingly deployed in real-world applications. Existing efforts to study sensitive and PII data memorization and develop mitigation strategies are hampered by the absence of comprehensive, realistic, and ethically sourced datasets reflecting the diversity of sensitive information found on the web. We introduce PANORAMA - Profile-based Assemblage for Naturalistic Online Representation and Attribute Memorization Analysis, a large-scale synthetic corpus of 384,789 samples derived from 9,674 synthetic profiles designed to closely emulate the distribution, variety, and context of PII and sensitive data as it naturally occurs in online environments. Our data generation pipeline begins with the construction of internally consistent, multi-attribute human profiles using constrained selection to reflect real-world demographics such as education, health attributes, financial status, etc. Using a combination of zero-shot prompting and OpenAI o3-mini, we generate diverse content types - including wiki-style articles, social media posts, forum discussions, online reviews, comments, and marketplace listings - each embedding realistic, contextually appropriate PII and other sensitive information. We validate the utility of PANORAMA by fine-tuning the Mistral-7B model on 1x, 5x, 10x, and 25x data replication rates with a subset of data and measure PII memorization rates - revealing not only consistent increases with repetition but also variation across content types, highlighting PANORAMA's ability to model how memorization risks differ by context. Our dataset and code are publicly available, providing a much-needed resource for privacy risk assessment, model auditing, and the development of privacy-preserving LLMs.

  • 2 authors
·
May 18, 2025

Analyzing Leakage of Personally Identifiable Information in Language Models

Language Models (LMs) have been shown to leak information about training data through sentence-level membership inference and reconstruction attacks. Understanding the risk of LMs leaking Personally Identifiable Information (PII) has received less attention, which can be attributed to the false assumption that dataset curation techniques such as scrubbing are sufficient to prevent PII leakage. Scrubbing techniques reduce but do not prevent the risk of PII leakage: in practice scrubbing is imperfect and must balance the trade-off between minimizing disclosure and preserving the utility of the dataset. On the other hand, it is unclear to which extent algorithmic defenses such as differential privacy, designed to guarantee sentence- or user-level privacy, prevent PII disclosure. In this work, we introduce rigorous game-based definitions for three types of PII leakage via black-box extraction, inference, and reconstruction attacks with only API access to an LM. We empirically evaluate the attacks against GPT-2 models fine-tuned with and without defenses in three domains: case law, health care, and e-mails. Our main contributions are (i) novel attacks that can extract up to 10times more PII sequences than existing attacks, (ii) showing that sentence-level differential privacy reduces the risk of PII disclosure but still leaks about 3% of PII sequences, and (iii) a subtle connection between record-level membership inference and PII reconstruction. Code to reproduce all experiments in the paper is available at https://github.com/microsoft/analysing_pii_leakage.

  • 6 authors
·
Feb 1, 2023

Anonymizing Speech: Evaluating and Designing Speaker Anonymization Techniques

The growing use of voice user interfaces has led to a surge in the collection and storage of speech data. While data collection allows for the development of efficient tools powering most speech services, it also poses serious privacy issues for users as centralized storage makes private personal speech data vulnerable to cyber threats. With the increasing use of voice-based digital assistants like Amazon's Alexa, Google's Home, and Apple's Siri, and with the increasing ease with which personal speech data can be collected, the risk of malicious use of voice-cloning and speaker/gender/pathological/etc. recognition has increased. This thesis proposes solutions for anonymizing speech and evaluating the degree of the anonymization. In this work, anonymization refers to making personal speech data unlinkable to an identity while maintaining the usefulness (utility) of the speech signal (e.g., access to linguistic content). We start by identifying several challenges that evaluation protocols need to consider to evaluate the degree of privacy protection properly. We clarify how anonymization systems must be configured for evaluation purposes and highlight that many practical deployment configurations do not permit privacy evaluation. Furthermore, we study and examine the most common voice conversion-based anonymization system and identify its weak points before suggesting new methods to overcome some limitations. We isolate all components of the anonymization system to evaluate the degree of speaker PPI associated with each of them. Then, we propose several transformation methods for each component to reduce as much as possible speaker PPI while maintaining utility. We promote anonymization algorithms based on quantization-based transformation as an alternative to the most-used and well-known noise-based approach. Finally, we endeavor a new attack method to invert anonymization.

  • 1 authors
·
Aug 5, 2023

PRvL: Quantifying the Capabilities and Risks of Large Language Models for PII Redaction

Redacting Personally Identifiable Information (PII) from unstructured text is critical for ensuring data privacy in regulated domains. While earlier approaches have relied on rule-based systems and domain-specific Named Entity Recognition (NER) models, these methods fail to generalize across formats and contexts. Recent advances in Large Language Models (LLMs) offer a promising alternative, yet the effect of architectural and training choices on redaction performance remains underexplored. LLMs have demonstrated strong performance in tasks that require contextual language understanding, including the redaction of PII in free-form text. Prior work suggests that with appropriate adaptation, LLMs can become effective contextual privacy learners. However, the consequences of architectural and training choices for PII Redaction remain underexplored. In this work, we present a comprehensive analysis of LLMs as privacy-preserving PII Redaction systems. We evaluate a range of LLM architectures and training strategies for their effectiveness in PII Redaction. Our analysis measures redaction performance, semantic preservation, and PII leakage, and compares these outcomes against latency and computational cost. The results provide practical guidance for configuring LLM-based redactors that are accurate, efficient, and privacy-aware. To support reproducibility and real-world deployment, we release PRvL, an open-source suite of fine-tuned models, and evaluation tools for general-purpose PII Redaction. PRvL is built entirely on open-source LLMs and supports multiple inference settings for flexibility and compliance. It is designed to be easily customized for different domains and fully operable within secure, self-managed environments. This enables data owners to perform redactions without relying on third-party services or exposing sensitive content beyond their own infrastructure.

  • 6 authors
·
Aug 7, 2025 2