Daily Papers

Recently, peoples awareness of online purchases has significantly risen. This has given rise to online retail platforms and the need for a better understanding of customer purchasing behaviour. Retail companies are pressed with the need to deal with a high volume of customer purchases, which requires sophisticated approaches to perform more accurate and efficient customer segmentation. Customer segmentation is a marketing analytical tool that aids customer-centric service and thus enhances profitability. In this paper, we aim to develop a customer segmentation model to improve decision-making processes in the retail market industry. To achieve this, we employed a UK-based online retail dataset obtained from the UCI machine learning repository. The retail dataset consists of 541,909 customer records and eight features. Our study adopted the RFM (recency, frequency, and monetary) framework to quantify customer values. Thereafter, we compared several state-of-the-art (SOTA) clustering algorithms, namely, K-means clustering, the Gaussian mixture model (GMM), density-based spatial clustering of applications with noise (DBSCAN), agglomerative clustering, and balanced iterative reducing and clustering using hierarchies (BIRCH). The results showed the GMM outperformed other approaches, with a Silhouette Score of 0.80.

In the digital age, the dynamics of customer service are evolving, driven by technological advancements and the integration of Large Language Models (LLMs). This research paper introduces a groundbreaking approach to automating customer service using LangChain, a custom LLM tailored for organizations. The paper explores the obsolescence of traditional customer support techniques, particularly Frequently Asked Questions (FAQs), and proposes a paradigm shift towards responsive, context-aware, and personalized customer interactions. The heart of this innovation lies in the fusion of open-source methodologies, web scraping, fine-tuning, and the seamless integration of LangChain into customer service platforms. This open-source state-of-the-art framework, presented as "Sahaay," demonstrates the ability to scale across industries and organizations, offering real-time support and query resolution. Key elements of this research encompass data collection via web scraping, the role of embeddings, the utilization of Google's Flan T5 XXL, Base and Small language models for knowledge retrieval, and the integration of the chatbot into customer service platforms. The results section provides insights into their performance and use cases, here particularly within an educational institution. This research heralds a new era in customer service, where technology is harnessed to create efficient, personalized, and responsive interactions. Sahaay, powered by LangChain, redefines the customer-company relationship, elevating customer retention, value extraction, and brand image. As organizations embrace LLMs, customer service becomes a dynamic and customer-centric ecosystem.

Motivated by the remarkable progress of large language models (LLMs) in objective tasks like mathematics and coding, there is growing interest in their potential to simulate human behavior--a capability with profound implications for transforming social science research and customer-centric business insights. However, LLMs often lack a nuanced understanding of human cognition and behavior, limiting their effectiveness in social simulation and personalized applications. We posit that this limitation stems from a fundamental misalignment: standard LLM pretraining on vast, uncontextualized web data does not capture the continuous, situated context of an individual's decisions, thoughts, and behaviors over time. To bridge this gap, we introduce HumanLLM, a foundation model designed for personalized understanding and simulation of individuals. We first construct the Cognitive Genome Dataset, a large-scale corpus curated from real-world user data on platforms like Reddit, Twitter, Blogger, and Amazon. Through a rigorous, multi-stage pipeline involving data filtering, synthesis, and quality control, we automatically extract over 5.5 million user logs to distill rich profiles, behaviors, and thinking patterns. We then formulate diverse learning tasks and perform supervised fine-tuning to empower the model to predict a wide range of individualized human behaviors, thoughts, and experiences. Comprehensive evaluations demonstrate that HumanLLM achieves superior performance in predicting user actions and inner thoughts, more accurately mimics user writing styles and preferences, and generates more authentic user profiles compared to base models. Furthermore, HumanLLM shows significant gains on out-of-domain social intelligence benchmarks, indicating enhanced generalization.

High-quality dialogue is crucial for e-commerce customer service, yet traditional intent-based systems struggle with dynamic, multi-turn interactions. We present MindFlow+, a self-evolving dialogue agent that learns domain-specific behavior by combining large language models (LLMs) with imitation learning and offline reinforcement learning (RL). MindFlow+ introduces two data-centric mechanisms to guide learning: tool-augmented demonstration construction, which exposes the model to knowledge-enhanced and agentic (ReAct-style) interactions for effective tool use; and reward-conditioned data modeling, which aligns responses with task-specific goals using reward signals. To evaluate the model's role in response generation, we introduce the AI Contribution Ratio, a novel metric quantifying AI involvement in dialogue. Experiments on real-world e-commerce conversations show that MindFlow+ outperforms strong baselines in contextual relevance, flexibility, and task accuracy. These results demonstrate the potential of combining LLMs tool reasoning, and reward-guided learning to build domain-specialized, context-aware dialogue systems.