Daily Papers

Large Vision-Language Models (LVLMs) have grown increasingly powerful in recent years, but can also exhibit harmful biases. Prior studies investigating such biases have primarily focused on demographic traits related to the visual characteristics of a person depicted in an image, such as their race or gender. This has left biases related to cultural differences (e.g., religion, socioeconomic status), which cannot be readily discerned from an individual's appearance alone, relatively understudied. A key challenge in measuring cultural biases is that determining which group an individual belongs to often depends upon cultural context cues in images, and datasets annotated with cultural context cues are lacking. To address this gap, we introduce Cultural Counterfactuals: a high-quality synthetic dataset containing nearly 60k counterfactual images for measuring cultural biases related to religion, nationality, and socioeconomic status. To ensure that cultural contexts are accurately depicted, we generate our dataset using an image-editing model to place people of different demographics into real cultural context images. This enables the construction of counterfactual image sets which depict the same person in multiple different contexts, allowing for precise measurement of the impact that cultural context differences have on LVLM outputs. We demonstrate the utility of Cultural Counterfactuals for quantifying cultural biases in popular LVLMs.

Detecting media bias is crucial, specifically in the South Asian region. Despite this, annotated datasets and computational studies for Bangla political bias research remain scarce. Crucially because, political stance detection in Bangla news requires understanding of linguistic cues, cultural context, subtle biases, rhetorical strategies, code-switching, implicit sentiment, and socio-political background. To address this, we introduce the first benchmark dataset of 200 politically significant and highly debated Bangla news articles, labeled for government-leaning, government-critique, and neutral stances, alongside diagnostic analyses for evaluating large language models (LLMs). Our comprehensive evaluation of 28 proprietary and open-source LLMs shows strong performance in detecting government-critique content (F1 up to 0.83) but substantial difficulty with neutral articles (F1 as low as 0.00). Models also tend to over-predict government-leaning stances, often misinterpreting ambiguous narratives. This dataset and its associated diagnostics provide a foundation for advancing stance detection in Bangla media research and offer insights for improving LLM performance in low-resource languages.

Pretrained vision-language models (VLMs) such as CLIP excel in general multimodal comprehension but often struggle to capture nuanced, context-dependent visual cues. This makes it difficult to distinguish between similar-looking concepts with potentially different cultural meanings. Such deficiencies are mainly due to a limited amount of high-quality cultural data, contextual information, and the lack of negative examples that highlight subtle differences. To mitigate this, we design a data curation pipeline leveraging open-sourced VLMs and text-to-image models to construct CulTwin, a synthetic cultural dataset. This dataset consists of paired concept-caption-image triplets, where concepts visually resemble each other but are culturally different. Then, we fine-tune CLIP on CulTwin to develop CultureCLIP, which aligns cultural concepts with contextually enhanced captions and synthetic images through tailored contrastive learning. Experiments on culture-specific benchmarks show that CultureCLIP outperforms the base CLIP, achieving up to a notable 5.49% improvement in fine-grained concept recognition on certain tasks while preserving CLIP's original generalization ability, validating the effectiveness of our data synthesis and VLM backbone training paradigm in capturing subtle cultural distinctions.

Memes present unique moderation challenges due to their subtle, multimodal interplay of images, text, and social context. Standard systems relying predominantly on explicit textual cues often overlook harmful content camouflaged by irony, symbolism, or cultural references. To address this gap, we introduce MemeSense, an adaptive in-context learning framework that fuses social commonsense reasoning with visually and semantically related reference examples. By encoding crucial task information into a learnable cognitive shift vector, MemeSense effectively balances lexical, visual, and ethical considerations, enabling precise yet context-aware meme intervention. Extensive evaluations on a curated set of implicitly harmful memes demonstrate that MemeSense substantially outperforms strong baselines, paving the way for safer online communities. Code and data available at: https://github.com/sayantan11995/MemeSense

Generative image models produce striking visuals yet often misrepresent culture. Prior work has examined cultural bias mainly in text-to-image (T2I) systems, leaving image-to-image (I2I) editors underexplored. We bridge this gap with a unified evaluation across six countries, an 8-category/36-subcategory schema, and era-aware prompts, auditing both T2I generation and I2I editing under a standardized protocol that yields comparable diagnostics. Using open models with fixed settings, we derive cross-country, cross-era, and cross-category evaluations. Our framework combines standard automatic metrics, a culture-aware retrieval-augmented VQA, and expert human judgments collected from native reviewers. To enable reproducibility, we release the complete image corpus, prompts, and configurations. Our study reveals three findings: (1) under country-agnostic prompts, models default to Global-North, modern-leaning depictions that flatten cross-country distinctions; (2) iterative I2I editing erodes cultural fidelity even when conventional metrics remain flat or improve; and (3) I2I models apply superficial cues (palette shifts, generic props) rather than era-consistent, context-aware changes, often retaining source identity for Global-South targets. These results highlight that culture-sensitive edits remain unreliable in current systems. By releasing standardized data, prompts, and human evaluation protocols, we provide a reproducible, culture-centered benchmark for diagnosing and tracking cultural bias in generative image models.

Productive interactions between diverse users and language technologies require outputs from the latter to be culturally relevant and sensitive. Prior works have evaluated models' knowledge of cultural norms, values, and artifacts, without considering how this knowledge manifests in downstream applications. In this work, we focus on extrinsic evaluation of cultural competence in two text generation tasks, open-ended question answering and story generation. We quantitatively and qualitatively evaluate model outputs when an explicit cue of culture, specifically nationality, is perturbed in the prompts. Although we find that model outputs do vary when varying nationalities and feature culturally relevant words, we also find weak correlations between text similarity of outputs for different countries and the cultural values of these countries. Finally, we discuss important considerations in designing comprehensive evaluation of cultural competence in user-facing tasks.

Despite the impressive performance of multilingual large language models (mLLMs) in various natural language processing tasks, their ability to understand procedural texts, particularly those with culture-specific content, remains largely unexplored. Texts describing cultural procedures, including rituals, traditional craftsmanship, and social etiquette, require an inherent understanding of cultural context, presenting a significant challenge for mLLMs. In this work, we introduce CAPTex, a benchmark designed to evaluate mLLMs' ability to process and reason about culturally diverse procedural texts across multiple languages using various methodologies to assess their performance. Our findings indicate that (1) mLLMs face difficulties with culturally contextualized procedural texts, showing notable performance declines in low-resource languages, (2) model performance fluctuates across cultural domains, with some areas presenting greater difficulties, and (3) language models exhibit better performance on multiple-choice tasks within conversational frameworks compared to direct questioning. These results underscore the current limitations of mLLMs in handling culturally nuanced procedural texts and highlight the need for culturally aware benchmarks like CAPTex to enhance their adaptability and comprehension across diverse linguistic and cultural landscapes.

Multilingual text-to-image (T2I) models have advanced rapidly in terms of visual realism and semantic alignment, and are now widely utilized. Yet outputs vary across cultural contexts: because language carries cultural connotations, images synthesized from multilingual prompts should preserve cross-lingual cultural consistency. We conduct a comprehensive analysis showing that current T2I models often produce culturally neutral or English-biased results under multilingual prompts. Analyses of two representative models indicate that the issue stems not from missing cultural knowledge but from insufficient activation of culture-related representations. We propose a probing method that localizes culture-sensitive signals to a small set of neurons in a few fixed layers. Guided by this finding, we introduce two complementary alignment strategies: (1) inference-time cultural activation that amplifies the identified neurons without backbone fine-tuned; and (2) layer-targeted cultural enhancement that updates only culturally relevant layers. Experiments on our CultureBench demonstrate consistent improvements over strong baselines in cultural consistency while preserving fidelity and diversity.

Large-scale deployment of large language models (LLMs) in various applications, such as chatbots and virtual assistants, requires LLMs to be culturally sensitive to the user to ensure inclusivity. Culture has been widely studied in psychology and anthropology, and there has been a recent surge in research on making LLMs more culturally inclusive in LLMs that goes beyond multilinguality and builds on findings from psychology and anthropology. In this paper, we survey efforts towards incorporating cultural awareness into text-based and multimodal LLMs. We start by defining cultural awareness in LLMs, taking the definitions of culture from anthropology and psychology as a point of departure. We then examine methodologies adopted for creating cross-cultural datasets, strategies for cultural inclusion in downstream tasks, and methodologies that have been used for benchmarking cultural awareness in LLMs. Further, we discuss the ethical implications of cultural alignment, the role of Human-Computer Interaction in driving cultural inclusion in LLMs, and the role of cultural alignment in driving social science research. We finally provide pointers to future research based on our findings about gaps in the literature.

Large Vision-Language Models (LVLMs) have recently gained attention due to their distinctive performance and broad applicability. While it has been previously shown that their efficacy in usage scenarios involving non-Western contexts falls short, existing studies are limited in scope, covering just a narrow range of cultures, focusing exclusively on a small number of cultural aspects, or evaluating a limited selection of models on a single task only. Towards globally inclusive LVLM research, we introduce GIMMICK, an extensive multimodal benchmark designed to assess a broad spectrum of cultural knowledge across 144 countries representing six global macro-regions. GIMMICK comprises six tasks built upon three new datasets that span 728 unique cultural events or facets on which we evaluated 20 LVLMs and 11 LLMs, including five proprietary and 26 open-weight models of all sizes. We systematically examine (1) regional cultural biases, (2) the influence of model size, (3) input modalities, and (4) external cues. Our analyses reveal strong biases toward Western cultures across models and tasks and highlight strong correlations between model size and performance, as well as the effectiveness of multimodal input and external geographic cues. We further find that models have more knowledge of tangible than intangible aspects (e.g., food vs. rituals) and that they excel in recognizing broad cultural origins but struggle with a more nuanced understanding.

Existing Large Multimodal Models (LMMs) generally focus on only a few regions and languages. As LMMs continue to improve, it is increasingly important to ensure they understand cultural contexts, respect local sensitivities, and support low-resource languages, all while effectively integrating corresponding visual cues. In pursuit of culturally diverse global multimodal models, our proposed All Languages Matter Benchmark (ALM-bench) represents the largest and most comprehensive effort to date for evaluating LMMs across 100 languages. ALM-bench challenges existing models by testing their ability to understand and reason about culturally diverse images paired with text in various languages, including many low-resource languages traditionally underrepresented in LMM research. The benchmark offers a robust and nuanced evaluation framework featuring various question formats, including true/false, multiple choice, and open-ended questions, which are further divided into short and long-answer categories. ALM-bench design ensures a comprehensive assessment of a model's ability to handle varied levels of difficulty in visual and linguistic reasoning. To capture the rich tapestry of global cultures, ALM-bench carefully curates content from 13 distinct cultural aspects, ranging from traditions and rituals to famous personalities and celebrations. Through this, ALM-bench not only provides a rigorous testing ground for state-of-the-art open and closed-source LMMs but also highlights the importance of cultural and linguistic inclusivity, encouraging the development of models that can serve diverse global populations effectively. Our benchmark is publicly available.

Recent work has highlighted the culturally-contingent nature of commonsense knowledge. We introduce AMAMMER{epsilon}, a test set of 525 multiple-choice questions designed to evaluate the commonsense knowledge of English LLMs, relative to the cultural contexts of Ghana and the United States. To create AMAMMER{epsilon}, we select a set of multiple-choice questions (MCQs) from existing commonsense datasets and rewrite them in a multi-stage process involving surveys of Ghanaian and U.S. participants. In three rounds of surveys, participants from both pools are solicited to (1) write correct and incorrect answer choices, (2) rate individual answer choices on a 5-point Likert scale, and (3) select the best answer choice from the newly-constructed MCQ items, in a final validation step. By engaging participants at multiple stages, our procedure ensures that participant perspectives are incorporated both in the creation and validation of test items, resulting in high levels of agreement within each pool. We evaluate several off-the-shelf English LLMs on AMAMMER{epsilon}. Uniformly, models prefer answers choices that align with the preferences of U.S. annotators over Ghanaian annotators. Additionally, when test items specify a cultural context (Ghana or the U.S.), models exhibit some ability to adapt, but performance is consistently better in U.S. contexts than Ghanaian. As large resources are devoted to the advancement of English LLMs, our findings underscore the need for culturally adaptable models and evaluations to meet the needs of diverse English-speaking populations around the world.

Cultural content poses challenges for machine translation systems due to the differences in conceptualizations between cultures, where language alone may fail to convey sufficient context to capture region-specific meanings. In this work, we investigate whether images can act as cultural context in multimodal translation. We introduce CaMMT, a human-curated benchmark of over 5,800 triples of images along with parallel captions in English and regional languages. Using this dataset, we evaluate five Vision Language Models (VLMs) in text-only and text+image settings. Through automatic and human evaluations, we find that visual context generally improves translation quality, especially in handling Culturally-Specific Items (CSIs), disambiguation, and correct gender usage. By releasing CaMMT, we aim to support broader efforts in building and evaluating multimodal translation systems that are better aligned with cultural nuance and regional variation.

An image is often said to be worth a thousand words, and certain images can tell rich and insightful stories. Can these stories be told via image captioning? Images from folklore genres, such as mythology, folk dance, cultural signs, and symbols, are vital to every culture. Our research compares the performance of four popular vision-language models (GPT-4V, Gemini Pro Vision, LLaVA, and OpenFlamingo) in identifying culturally specific information in such images and creating accurate and culturally sensitive image captions. We also propose a new evaluation metric, Cultural Awareness Score (CAS), dedicated to measuring the degree of cultural awareness in image captions. We provide a dataset MOSAIC-1.5k, labeled with ground truth for images containing cultural background and context, as well as a labeled dataset with assigned Cultural Awareness Scores that can be used with unseen data. Creating culturally appropriate image captions is valuable for scientific research and can be beneficial for many practical applications. We envision that our work will promote a deeper integration of cultural sensitivity in AI applications worldwide. By making the dataset and Cultural Awareness Score available to the public, we aim to facilitate further research in this area, encouraging the development of more culturally aware AI systems that respect and celebrate global diversity.

As LLMs are increasingly deployed in global applications, the importance of cultural sensitivity becomes paramount, ensuring that users from diverse backgrounds feel respected and understood. Cultural harm can arise when these models fail to align with specific cultural norms, resulting in misrepresentations or violations of cultural values. This work addresses the challenges of ensuring cultural sensitivity in LLMs, especially in small-parameter models that often lack the extensive training data needed to capture global cultural nuances. We present two key contributions: (1) A cultural harm test dataset, created to assess model outputs across different cultural contexts through scenarios that expose potential cultural insensitivities, and (2) A culturally aligned preference dataset, aimed at restoring cultural sensitivity through fine-tuning based on feedback from diverse annotators. These datasets facilitate the evaluation and enhancement of LLMs, ensuring their ethical and safe deployment across different cultural landscapes. Our results show that integrating culturally aligned feedback leads to a marked improvement in model behavior, significantly reducing the likelihood of generating culturally insensitive or harmful content. Ultimately, this work paves the way for more inclusive and respectful AI systems, fostering a future where LLMs can safely and ethically navigate the complexities of diverse cultural landscapes.

Cross-cultural competence in large language models (LLMs) requires the ability to identify Culture-Specific Items (CSIs) and to adapt them appropriately across cultural contexts. Progress in evaluating this capability has been constrained by the scarcity of high-quality CSI-annotated corpora with parallel cross-cultural sentence pairs. To address this limitation, we introduce XCR-Bench, a Cross(X)-Cultural Reasoning Benchmark consisting of 4.9k parallel sentences and 1,098 unique CSIs, spanning three distinct reasoning tasks with corresponding evaluation metrics. Our corpus integrates Newmark's CSI framework with Hall's Triad of Culture, enabling systematic analysis of cultural reasoning beyond surface-level artifacts and into semi-visible and invisible cultural elements such as social norms, beliefs, and values. Our findings show that state-of-the-art LLMs exhibit consistent weaknesses in identifying and adapting CSIs related to social etiquette and cultural reference. Additionally, we find evidence that LLMs encode regional and ethno-religious biases even within a single linguistic setting during cultural adaptation. We release our corpus and code to facilitate future research on cross-cultural NLP.

Demographic probing is widely used to study how large language models (LLMs) adapt their behavior to signaled demographic attributes. This approach typically uses a single demographic cue in isolation (e.g., a name or dialect) as a signal for group membership, implicitly assuming strong construct validity: that such cues are interchangeable operationalizations of the same underlying, demographically conditioned behavior. We test this assumption in realistic advice-seeking interactions, focusing on race and gender in a U.S. context. We find that cues intended to represent the same demographic group induce only partially overlapping changes in model behavior, while differentiation between groups within a given cue is weak and uneven. Consequently, estimated disparities are unstable, with both magnitude and direction varying across cues. We further show that these inconsistencies partly arise from variation in how strongly cues encode demographic attributes and from linguistic confounders that independently shape model behavior. Together, our findings suggest that demographic probing lacks construct validity: it does not yield a single, stable characterization of how LLMs condition on demographic information, which may reflect a misspecified or fragmented construct. We conclude by recommending the use of multiple, ecologically valid cues and explicit control of confounders to support more defensible claims about demographic effects in LLMs.

In this work, we present a comprehensive three-phase study to examine (1) the effectiveness of large multimodal models (LMMs) in recognizing cultural contexts; (2) the accuracy of their representations of diverse cultures; and (3) their ability to adapt content across cultural boundaries. We first introduce Dalle Street, a large-scale dataset generated by DALL-E 3 and validated by humans, containing 9,935 images of 67 countries and 10 concept classes. We reveal disparities in cultural understanding at the sub-region level with both open-weight (LLaVA) and closed-source (GPT-4V) models on Dalle Street and other existing benchmarks. Next, we assess models' deeper culture understanding by an artifact extraction task and identify over 18,000 artifacts associated with different countries. Finally, we propose a highly composable pipeline, CultureAdapt, to adapt images from culture to culture. Our findings reveal a nuanced picture of the cultural competence of LMMs, highlighting the need to develop culture-aware systems. Dataset and code are available at https://github.com/iamshnoo/crossroads

Vision-language models (VLMs) can respond to queries about images in many languages. However, beyond language, culture affects how we see things. For example, individuals from Western cultures focus more on the central figure in an image while individuals from Eastern cultures attend more to scene context. In this work, we present a novel investigation that demonstrates and localizes VLMs' Western bias in image understanding. We evaluate large VLMs across subjective and objective visual tasks with culturally diverse images and annotations. We find that VLMs perform better on the Western subset than the Eastern subset of each task. Controlled experimentation tracing the source of this bias highlights the importance of a diverse language mix in text-only pre-training for building equitable VLMs, even when inference is performed in English. Moreover, while prompting in the language of a target culture can lead to reductions in bias, it is not a substitute for building AI more representative of the world's languages.

Text-To-Image (TTI) models, such as DALL-E and StableDiffusion, have demonstrated remarkable prompt-based image generation capabilities. Multilingual encoders may have a substantial impact on the cultural agency of these models, as language is a conduit of culture. In this study, we explore the cultural perception embedded in TTI models by characterizing culture across three hierarchical tiers: cultural dimensions, cultural domains, and cultural concepts. Based on this ontology, we derive prompt templates to unlock the cultural knowledge in TTI models, and propose a comprehensive suite of evaluation techniques, including intrinsic evaluations using the CLIP space, extrinsic evaluations with a Visual-Question-Answer (VQA) model and human assessments, to evaluate the cultural content of TTI-generated images. To bolster our research, we introduce the CulText2I dataset, derived from six diverse TTI models and spanning ten languages. Our experiments provide insights regarding Do, What, Which and How research questions about the nature of cultural encoding in TTI models, paving the way for cross-cultural applications of these models.

As Vision-Language Models (VLMs) achieve widespread deployment across diverse cultural contexts, ensuring their cultural competence becomes critical for responsible AI systems. While prior work has evaluated cultural awareness in text-only models and VLM object recognition tasks, no research has systematically assessed how VLMs adapt outputs when cultural identity cues are embedded in both textual prompts and visual inputs during generative tasks. We present the first comprehensive evaluation of VLM cultural competence through multimodal story generation, developing a novel multimodal framework that perturbs cultural identity and evaluates 5 contemporary VLMs on a downstream task: story generation. Our analysis reveals significant cultural adaptation capabilities, with rich culturally-specific vocabulary spanning names, familial terms, and geographic markers. However, we uncover concerning limitations: cultural competence varies dramatically across architectures, some models exhibit inverse cultural alignment, and automated metrics show architectural bias contradicting human assessments. Cross-modal evaluation shows that culturally distinct outputs are indeed detectable through visual-semantic similarity (28.7% within-nationality vs. 0.2% cross-nationality recall), yet visual-cultural understanding remains limited. In essence, we establish the promise and challenges of cultural competence in multimodal AI. We publicly release our codebase and data: https://github.com/ArkaMukherjee0/mmCultural

Large language models (LLMs) have rapidly evolved as the foundation of various natural language processing (NLP) applications. Despite their wide use cases, their understanding of culturally-related concepts and reasoning remains limited. Meantime, there is a significant need to enhance these models' cultural reasoning capabilities, especially concerning underrepresented regions. This paper introduces a novel pipeline for extracting high-quality, culturally-related instruction tuning datasets from vast unstructured corpora. We utilize a self-instruction generation pipeline to identify cultural concepts and trigger instruction. By integrating with a general-purpose instruction tuning dataset, our model demonstrates enhanced capabilities in recognizing and understanding regional cultural nuances, thereby enhancing its reasoning capabilities. We conduct experiments across three regions: Singapore, the Philippines, and the United States, achieving performance improvement of up to 6%. Our research opens new avenues for extracting cultural instruction tuning sets directly from unstructured data, setting a precedent for future innovations in the field.

Content moderation is a global challenge, yet major tech platforms prioritize high-resource languages, leaving low-resource languages with scarce native moderators. Since effective moderation depends on understanding contextual cues, this imbalance increases the risk of improper moderation due to non-native moderators' limited cultural understanding. Through a user study, we identify that non-native moderators struggle with interpreting culturally-specific knowledge, sentiment, and internet culture in the hate speech moderation. To assist them, we present LLM-C3MOD, a human-LLM collaborative pipeline with three steps: (1) RAG-enhanced cultural context annotations; (2) initial LLM-based moderation; and (3) targeted human moderation for cases lacking LLM consensus. Evaluated on a Korean hate speech dataset with Indonesian and German participants, our system achieves 78% accuracy (surpassing GPT-4o's 71% baseline), while reducing human workload by 83.6%. Notably, human moderators excel at nuanced contents where LLMs struggle. Our findings suggest that non-native moderators, when properly supported by LLMs, can effectively contribute to cross-cultural hate speech moderation.

NLP research has increasingly focused on subjective tasks such as emotion analysis. However, existing emotion benchmarks suffer from two major shortcomings: (1) they largely rely on keyword-based emotion recognition, overlooking crucial cultural dimensions required for deeper emotion understanding, and (2) many are created by translating English-annotated data into other languages, leading to potentially unreliable evaluation. To address these issues, we introduce Cultural Lenses on Emotion (CuLEmo), the first benchmark designed to evaluate culture-aware emotion prediction across six languages: Amharic, Arabic, English, German, Hindi, and Spanish. CuLEmo comprises 400 crafted questions per language, each requiring nuanced cultural reasoning and understanding. We use this benchmark to evaluate several state-of-the-art LLMs on culture-aware emotion prediction and sentiment analysis tasks. Our findings reveal that (1) emotion conceptualizations vary significantly across languages and cultures, (2) LLMs performance likewise varies by language and cultural context, and (3) prompting in English with explicit country context often outperforms in-language prompts for culture-aware emotion and sentiment understanding. We hope this benchmark guides future research toward developing more culturally aligned NLP systems.

Large Language Models (LLMs) and Text-To-Image (T2I) models have demonstrated the ability to generate compelling text and visual stories. However, their outputs are predominantly aligned with the sensibilities of the Global North, often resulting in an outsider's gaze on other cultures. As a result, non-Western communities have to put extra effort into generating culturally specific stories. To address this challenge, we developed a visual storytelling pipeline called KAHANI that generates culturally grounded visual stories for non-Western cultures. Our pipeline leverages off-the-shelf models GPT-4 Turbo and Stable Diffusion XL (SDXL). By using Chain of Thought (CoT) and T2I prompting techniques, we capture the cultural context from user's prompt and generate vivid descriptions of the characters and scene compositions. To evaluate the effectiveness of KAHANI, we conducted a comparative user study with ChatGPT-4 (with DALL-E3) in which participants from different regions of India compared the cultural relevance of stories generated by the two tools. Results from the qualitative and quantitative analysis performed on the user study showed that KAHANI was able to capture and incorporate more Culturally Specific Items (CSIs) compared to ChatGPT-4. In terms of both its cultural competence and visual story generation quality, our pipeline outperformed ChatGPT-4 in 27 out of the 36 comparisons.

The increasing ubiquity of text-to-image (T2I) models as tools for visual content generation raises concerns about their ability to accurately represent diverse cultural contexts. In this work, we present the first study to systematically quantify the alignment of T2I models and evaluation metrics with respect to both explicit as well as implicit cultural expectations. To this end, we introduce CulturalFrames, a novel benchmark designed for rigorous human evaluation of cultural representation in visual generations. Spanning 10 countries and 5 socio-cultural domains, CulturalFrames comprises 983 prompts, 3637 corresponding images generated by 4 state-of-the-art T2I models, and over 10k detailed human annotations. We find that T2I models not only fail to meet the more challenging implicit expectations but also the less challenging explicit expectations. Across models and countries, cultural expectations are missed an average of 44% of the time. Among these failures, explicit expectations are missed at a surprisingly high average rate of 68%, while implicit expectation failures are also significant, averaging 49%. Furthermore, we demonstrate that existing T2I evaluation metrics correlate poorly with human judgments of cultural alignment, irrespective of their internal reasoning. Collectively, our findings expose critical gaps, providing actionable directions for developing more culturally informed T2I models and evaluation methodologies.

This paper introduces a Dual Evaluation Framework to comprehensively assess the multilingual capabilities of LLMs. By decomposing the evaluation along the dimensions of linguistic medium and cultural context, this framework enables a nuanced analysis of LLMs' ability to process questions within both native and cross-cultural contexts cross-lingually. Extensive evaluations are conducted on a wide range of models, revealing a notable "CulturalLinguistic Synergy" phenomenon, where models exhibit better performance when questions are culturally aligned with the language. This phenomenon is further explored through interpretability probing, which shows that a higher proportion of specific neurons are activated in a language's cultural context. This activation proportion could serve as a potential indicator for evaluating multilingual performance during model training. Our findings challenge the prevailing notion that LLMs, primarily trained on English data, perform uniformly across languages and highlight the necessity of culturally and linguistically model evaluations. Our code can be found at https://yingjiahao14. github.io/Dual-Evaluation/.

Although commonsense reasoning is greatly shaped by cultural and geographical factors, previous studies on language models have predominantly centered on English cultures, potentially resulting in an Anglocentric bias. In this paper, we introduce IndoCulture, aimed at understanding the influence of geographical factors on language model reasoning ability, with a specific emphasis on the diverse cultures found within eleven Indonesian provinces. In contrast to prior works that relied on templates (Yin et al., 2022) and online scrapping (Fung et al., 2024), we created IndoCulture by asking local people to manually develop the context and plausible options based on predefined topics. Evaluations of 23 language models reveal several insights: (1) even the best open-source model struggles with an accuracy of 53.2%, (2) models often provide more accurate predictions for specific provinces, such as Bali and West Java, and (3) the inclusion of location contexts enhances performance, especially in larger models like GPT-4, emphasizing the significance of geographical context in commonsense reasoning.

Users should not be systemically disadvantaged by the language they use for interacting with LLMs; i.e. users across languages should get responses of similar quality irrespective of language used. In this work, we create a set of real-world open-ended questions based on our analysis of the WildChat dataset and use it to evaluate whether responses vary by language, specifically, whether answer quality depends on the language used to query the model. We also investigate how language and culture are entangled in LLMs such that choice of language changes the cultural information and context used in the response by using LLM-as-a-Judge to identify the cultural context present in responses. To further investigate this, we evaluate LLMs on a translated subset of the CulturalBench benchmark across multiple languages. Our evaluations reveal that LLMs consistently provide lower quality answers to open-ended questions in low resource languages. We find that language significantly impacts the cultural context used by the model. This difference in context impacts the quality of the downstream answer.

Understanding culture requires reasoning across context, tradition, and implicit social knowledge, far beyond recalling isolated facts. Yet most culturally focused question answering (QA) benchmarks rely on single-hop questions, which may allow models to exploit shallow cues rather than demonstrate genuine cultural reasoning. In this work, we introduce ID-MoCQA, the first large-scale multi-hop QA dataset for assessing the cultural understanding of large language models (LLMs), grounded in Indonesian traditions and available in both English and Indonesian. We present a new framework that systematically transforms single-hop cultural questions into multi-hop reasoning chains spanning six clue types (e.g., commonsense, temporal, geographical). Our multi-stage validation pipeline, combining expert review and LLM-as-a-judge filtering, ensures high-quality question-answer pairs. Our evaluation across state-of-the-art models reveals substantial gaps in cultural reasoning, particularly in tasks requiring nuanced inference. ID-MoCQA provides a challenging and essential benchmark for advancing the cultural competency of LLMs.

In a globalized world, cultural elements from diverse origins frequently appear together within a single visual scene. We refer to these as culture mixing scenarios, yet how Large Vision-Language Models (LVLMs) perceive them remains underexplored. We investigate culture mixing as a critical challenge for LVLMs and examine how current models behave when cultural items from multiple regions appear together. To systematically analyze these behaviors, we construct CultureMix, a food Visual Question Answering (VQA) benchmark with 23k diffusion-generated, human-verified culture mixing images across four subtasks: (1) food-only, (2) food+food, (3) food+background, and (4) food+food+background. Evaluating 10 LVLMs, we find consistent failures to preserve individual cultural identities in mixed settings. Models show strong background reliance, with accuracy dropping 14% when cultural backgrounds are added to food-only baselines, and they produce inconsistent predictions for identical foods across different contexts. To address these limitations, we explore three robustness strategies. We find supervised fine-tuning using a diverse culture mixing dataset substantially improve model consistency and reduce background sensitivity. We call for increased attention to culture mixing scenarios as a critical step toward developing LVLMs capable of operating reliably in culturally diverse real-world environments.

As Large Language Models (LLMs) gain stronger multilingual capabilities, their ability to handle culturally diverse entities becomes crucial. Prior work has shown that LLMs often favor Western-associated entities in Arabic, raising concerns about cultural fairness. Due to the lack of multilingual benchmarks, it remains unclear if such biases also manifest in different non-Western languages. In this paper, we introduce Camellia, a benchmark for measuring entity-centric cultural biases in nine Asian languages spanning six distinct Asian cultures. Camellia includes 19,530 entities manually annotated for association with the specific Asian or Western culture, as well as 2,173 naturally occurring masked contexts for entities derived from social media posts. Using Camellia, we evaluate cultural biases in four recent multilingual LLM families across various tasks such as cultural context adaptation, sentiment association, and entity extractive QA. Our analyses show a struggle by LLMs at cultural adaptation in all Asian languages, with performance differing across models developed in regions with varying access to culturally-relevant data. We further observe that different LLM families hold their distinct biases, differing in how they associate cultures with particular sentiments. Lastly, we find that LLMs struggle with context understanding in Asian languages, creating performance gaps between cultures in entity extraction.

Language representations are efficient tools used across NLP applications, but they are strife with encoded societal biases. These biases are studied extensively, but with a primary focus on English language representations and biases common in the context of Western society. In this work, we investigate biases present in Hindi language representations with focuses on caste and religion-associated biases. We demonstrate how biases are unique to specific language representations based on the history and culture of the region they are widely spoken in, and how the same societal bias (such as binary gender-associated biases) is encoded by different words and text spans across languages. The discoveries of our work highlight the necessity of culture awareness and linguistic artifacts when modeling language representations, in order to better understand the encoded biases.

Immense effort has been dedicated to minimizing the presence of harmful or biased generative content and better aligning AI output to human intention; however, research investigating the cultural values of LLMs is still in very early stages. Cultural values underpin how societies operate, providing profound insights into the norms, priorities, and decision making of their members. In recognition of this need for further research, we draw upon cultural psychology theory and the empirically-validated GLOBE framework to propose the LLM-GLOBE benchmark for evaluating the cultural value systems of LLMs, and we then leverage the benchmark to compare the values of Chinese and US LLMs. Our methodology includes a novel "LLMs-as-a-Jury" pipeline which automates the evaluation of open-ended content to enable large-scale analysis at a conceptual level. Results clarify similarities and differences that exist between Eastern and Western cultural value systems and suggest that open-generation tasks represent a more promising direction for evaluation of cultural values. We interpret the implications of this research for subsequent model development, evaluation, and deployment efforts as they relate to LLMs, AI cultural alignment more broadly, and the influence of AI cultural value systems on human-AI collaboration outcomes.

Large Language Models (LLMs) attempt to imitate human behavior by responding to humans in a way that pleases them, including by adhering to their values. However, humans come from diverse cultures with different values. It is critical to understand whether LLMs showcase different values to the user based on the stereotypical values of a user's known country. We prompt different LLMs with a series of advice requests based on 5 Hofstede Cultural Dimensions -- a quantifiable way of representing the values of a country. Throughout each prompt, we incorporate personas representing 36 different countries and, separately, languages predominantly tied to each country to analyze the consistency in the LLMs' cultural understanding. Through our analysis of the responses, we found that LLMs can differentiate between one side of a value and another, as well as understand that countries have differing values, but will not always uphold the values when giving advice, and fail to understand the need to answer differently based on different cultural values. Rooted in these findings, we present recommendations for training value-aligned and culturally sensitive LLMs. More importantly, the methodology and the framework developed here can help further understand and mitigate culture and language alignment issues with LLMs.

Existing language models (LMs) often exhibit a Western-centric bias and struggle to represent diverse cultural knowledge. Previous attempts to address this rely on synthetic data and express cultural knowledge only in English. In this work, we study whether a small amount of human-written, multilingual cultural preference data can improve LMs across various model families and sizes. We first introduce CARE, a multilingual resource of 24.1k responses with human preferences on 2,580 questions about Chinese and Arab cultures, all carefully annotated by native speakers and offering more balanced coverage. Using CARE, we demonstrate that cultural alignment improves existing LMs beyond generic resources without compromising general capabilities. Moreover, we evaluate the cultural awareness of LMs, native speakers, and retrieved web content when queried in different languages. Our experiment reveals regional disparities among LMs, which may also be reflected in the documentation gap: native speakers often take everyday cultural commonsense and social norms for granted, while non-natives are more likely to actively seek out and document them. CARE is publicly available at https://github.com/Guochry/CARE (we plan to add Japanese data in the near future).

Despite recent advancements in vision-language models, their performance remains suboptimal on images from non-western cultures due to underrepresentation in training datasets. Various benchmarks have been proposed to test models' cultural inclusivity, but they have limited coverage of cultures and do not adequately assess cultural diversity across universal as well as culture-specific local concepts. To address these limitations, we introduce the GlobalRG benchmark, comprising two challenging tasks: retrieval across universals and cultural visual grounding. The former task entails retrieving culturally diverse images for universal concepts from 50 countries, while the latter aims at grounding culture-specific concepts within images from 15 countries. Our evaluation across a wide range of models reveals that the performance varies significantly across cultures -- underscoring the necessity for enhancing multicultural understanding in vision-language models.

As vision-language models (VLMs) become increasingly integrated into daily life, the need for accurate visual culture understanding is becoming critical. Yet, these models frequently fall short in interpreting cultural nuances effectively. Prior work has demonstrated the effectiveness of retrieval-augmented generation (RAG) in enhancing cultural understanding in text-only settings, while its application in multimodal scenarios remains underexplored. To bridge this gap, we introduce RAVENEA (Retrieval-Augmented Visual culturE uNdErstAnding), a new benchmark designed to advance visual culture understanding through retrieval, focusing on two tasks: culture-focused visual question answering (cVQA) and culture-informed image captioning (cIC). RAVENEA extends existing datasets by integrating over 10,000 Wikipedia documents curated and ranked by human annotators. With RAVENEA, we train and evaluate seven multimodal retrievers for each image query, and measure the downstream impact of retrieval-augmented inputs across fourteen state-of-the-art VLMs. Our results show that lightweight VLMs, when augmented with culture-aware retrieval, outperform their non-augmented counterparts (by at least 3.2% absolute on cVQA and 6.2% absolute on cIC). This highlights the value of retrieval-augmented methods and culturally inclusive benchmarks for multimodal understanding.

Multimodal vision-language models (VLMs) have made substantial progress in various tasks that require a combined understanding of visual and textual content, particularly in cultural understanding tasks, with the emergence of new cultural datasets. However, these datasets frequently fall short of providing cultural reasoning while underrepresenting many cultures. In this paper, we introduce the Seeing Culture Benchmark (SCB), focusing on cultural reasoning with a novel approach that requires VLMs to reason on culturally rich images in two stages: i) selecting the correct visual option with multiple-choice visual question answering (VQA), and ii) segmenting the relevant cultural artifact as evidence of reasoning. Visual options in the first stage are systematically organized into three types: those originating from the same country, those from different countries, or a mixed group. Notably, all options are derived from a singular category for each type. Progression to the second stage occurs only after a correct visual option is chosen. The SCB benchmark comprises 1,065 images that capture 138 cultural artifacts across five categories from seven Southeast Asia countries, whose diverse cultures are often overlooked, accompanied by 3,178 questions, of which 1,093 are unique and meticulously curated by human annotators. Our evaluation of various VLMs reveals the complexities involved in cross-modal cultural reasoning and highlights the disparity between visual reasoning and spatial grounding in culturally nuanced scenarios. The SCB serves as a crucial benchmark for identifying these shortcomings, thereby guiding future developments in the field of cultural reasoning. https://github.com/buraksatar/SeeingCulture

Generative models are increasingly being used in various applications, such as text generation, commonsense reasoning, and question-answering. To be effective globally, these models must be aware of and account for local socio-cultural contexts, making it necessary to have benchmarks to evaluate the models for their cultural familiarity. Since the training data for LLMs is web-based and the Web is limited in its representation of information, it does not capture knowledge present within communities that are not on the Web. Thus, these models exacerbate the inequities, semantic misalignment, and stereotypes from the Web. There has been a growing call for community-centered participatory research methods in NLP. In this work, we respond to this call by using participatory research methods to introduce DOSA, the first community-generated Dataset of 615 Social Artifacts, by engaging with 260 participants from 19 different Indian geographic subcultures. We use a gamified framework that relies on collective sensemaking to collect the names and descriptions of these artifacts such that the descriptions semantically align with the shared sensibilities of the individuals from those cultures. Next, we benchmark four popular LLMs and find that they show significant variation across regional sub-cultures in their ability to infer the artifacts.

Multimodal Large Language Models excel in high-resource settings, but often misinterpret long-tail cultural entities and underperform in low-resource languages. To address this gap, we propose a data-centric approach that directly grounds MLLMs in cultural knowledge. Leveraging a large scale knowledge graph from Wikidata, we collect images that represent culturally significant entities, and generate synthetic multilingual visual question answering data. The resulting dataset, CulturalGround, comprises 22 million high-quality, culturally-rich VQA pairs spanning 42 countries and 39 languages. We train an open-source MLLM CulturalPangea on CulturalGround, interleaving standard multilingual instruction-tuning data to preserve general abilities. CulturalPangea achieves state-of-the-art performance among open models on various culture-focused multilingual multimodal benchmarks, outperforming prior models by an average of 5.0 without degrading results on mainstream vision-language tasks. Our findings show that our targeted, culturally grounded approach could substantially narrow the cultural gap in MLLMs and offer a practical path towards globally inclusive multimodal systems.

LLMs are increasingly transforming our digital ecosystem, but they often inherit societal biases learned from their training data, for instance stereotypes associating certain attributes with specific identity groups. While whether and how these biases are mitigated may depend on the specific use cases, being able to effectively detect instances of stereotype perpetuation is a crucial first step. Current methods to assess presence of stereotypes in generated language rely on simple template or co-occurrence based measures, without accounting for the variety of sentential contexts they manifest in. We argue that understanding the sentential context is crucial for detecting instances of generalization. We distinguish two types of generalizations: (1) language that merely mentions the presence of a generalization ("people think the French are very rude"), and (2) language that reinforces such a generalization ("as French they must be rude"), from non-generalizing context ("My French friends think I am rude"). For meaningful stereotype evaluations, we need to reliably distinguish such instances of generalizations. We introduce the new task of detecting generalization in language, and build GeniL, a multilingual dataset of over 50K sentences from 9 languages (English, Arabic, Bengali, Spanish, French, Hindi, Indonesian, Malay, and Portuguese) annotated for instances of generalizations. We demonstrate that the likelihood of a co-occurrence being an instance of generalization is usually low, and varies across different languages, identity groups, and attributes. We build classifiers to detect generalization in language with an overall PR-AUC of 58.7, with varying degrees of performance across languages. Our research provides data and tools to enable a nuanced understanding of stereotype perpetuation, a crucial step towards more inclusive and responsible language technologies.

In recent years, researchers have started analyzing the cultural sensitivity of LLMs. In this respect, Etiquettes have been an active area of research. Etiquettes are region-specific and are an essential part of the culture of a region; hence, it is imperative to make LLMs sensitive to etiquettes. However, there needs to be more resources in evaluating LLMs for their understanding and bias with regard to etiquettes. In this resource paper, we introduce EtiCor++, a corpus of etiquettes worldwide. We introduce different tasks for evaluating LLMs for knowledge about etiquettes across various regions. Further, we introduce various metrics for measuring bias in LLMs. Extensive experimentation with LLMs shows inherent bias towards certain regions.

Foundation models and vision-language pre-training have notably advanced Vision Language Models (VLMs), enabling multimodal processing of visual and linguistic data. However, their performance has been typically assessed on general scene understanding - recognizing objects, attributes, and actions - rather than cultural comprehension. This study introduces CulturalVQA, a visual question-answering benchmark aimed at assessing VLM's geo-diverse cultural understanding. We curate a collection of 2,378 image-question pairs with 1-5 answers per question representing cultures from 11 countries across 5 continents. The questions probe understanding of various facets of culture such as clothing, food, drinks, rituals, and traditions. Benchmarking VLMs on CulturalVQA, including GPT-4V and Gemini, reveals disparity in their level of cultural understanding across regions, with strong cultural understanding capabilities for North America while significantly lower performance for Africa. We observe disparity in their performance across cultural facets too, with clothing, rituals, and traditions seeing higher performances than food and drink. These disparities help us identify areas where VLMs lack cultural understanding and demonstrate the potential of CulturalVQA as a comprehensive evaluation set for gauging VLM progress in understanding diverse cultures.

Large Language Models (LLMs) have demonstrated remarkable capabilities across various tasks, yet they often exhibit a specific cultural biases, neglecting the values and linguistic diversity of low-resource regions. This cultural bias not only undermines universal equality, but also risks reinforcing stereotypes and perpetuating discrimination. To address this, we propose CulFiT, a novel culturally-aware training paradigm that leverages multilingual data and fine-grained reward modeling to enhance cultural sensitivity and inclusivity. Our approach synthesizes diverse cultural-related questions, constructs critique data in culturally relevant languages, and employs fine-grained rewards to decompose cultural texts into verifiable knowledge units for interpretable evaluation. We also introduce GlobalCultureQA, a multilingual open-ended question-answering dataset designed to evaluate culturally-aware responses in a global context. Extensive experiments on three existing benchmarks and our GlobalCultureQA demonstrate that CulFiT achieves state-of-the-art open-source model performance in cultural alignment and general reasoning.

As large language models (LLMs) like GPT-4 and Llama 3 become integral to educational contexts, concerns are mounting over the cultural biases, power imbalances, and ethical limitations embedded within these technologies. Though generative AI tools aim to enhance learning experiences, they often reflect values rooted in Western, Educated, Industrialized, Rich, and Democratic (WEIRD) cultural paradigms, potentially sidelining diverse global perspectives. This paper proposes a framework to assess and mitigate cultural bias within LLMs through the lens of applied multiplexity. Multiplexity, inspired by Senturk et al. and rooted in Islamic and other wisdom traditions, emphasizes the coexistence of diverse cultural viewpoints, supporting a multi-layered epistemology that integrates both empirical sciences and normative values. Our analysis reveals that LLMs frequently exhibit cultural polarization, with biases appearing in both overt responses and subtle contextual cues. To address inherent biases and incorporate multiplexity in LLMs, we propose two strategies: Contextually-Implemented Multiplex LLMs, which embed multiplex principles directly into the system prompt, influencing LLM outputs at a foundational level and independent of individual prompts, and Multi-Agent System (MAS)-Implemented Multiplex LLMs, where multiple LLM agents, each representing distinct cultural viewpoints, collaboratively generate a balanced, synthesized response. Our findings demonstrate that as mitigation strategies evolve from contextual prompting to MAS-implementation, cultural inclusivity markedly improves, evidenced by a significant rise in the Perspectives Distribution Score (PDS) and a PDS Entropy increase from 3.25\% at baseline to 98\% with the MAS-Implemented Multiplex LLMs. Sentiment analysis further shows a shift towards positive sentiment across cultures,...

Research on the 'cultural alignment' of Large Language Models (LLMs) has emerged in response to growing interest in understanding representation across diverse stakeholders. Current approaches to evaluating cultural alignment borrow social science methodologies but often overlook systematic robustness checks. Here, we identify and test three assumptions behind current evaluation methods: (1) Stability: that cultural alignment is a property of LLMs rather than an artifact of evaluation design, (2) Extrapolability: that alignment with one culture on a narrow set of issues predicts alignment with that culture on others, and (3) Steerability: that LLMs can be reliably prompted to represent specific cultural perspectives. Through experiments examining both explicit and implicit preferences of leading LLMs, we find a high level of instability across presentation formats, incoherence between evaluated versus held-out cultural dimensions, and erratic behavior under prompt steering. We show that these inconsistencies can cause the results of an evaluation to be very sensitive to minor variations in methodology. Finally, we demonstrate in a case study on evaluation design that narrow experiments and a selective assessment of evidence can be used to paint an incomplete picture of LLMs' cultural alignment properties. Overall, these results highlight significant limitations of current approaches for evaluating the cultural alignment of LLMs.

As vision-language models (VLMs) are deployed globally, their ability to understand culturally situated knowledge becomes essential. Yet, existing evaluations largely assess static recall or isolated visual grounding, leaving unanswered whether VLMs possess robust and transferable cultural understanding. We introduce BLEnD-Vis, a multimodal, multicultural benchmark designed to evaluate the robustness of everyday cultural knowledge in VLMs across linguistic rephrasings and visual modalities. Building on the BLEnD dataset, BLEnD-Vis constructs 313 culturally grounded question templates spanning 16 regions and generates three aligned multiple-choice formats: (i) a text-only baseline querying from Region to Entity, (ii) an inverted text-only variant (Entity to Region), and (iii) a VQA-style version of (ii) with generated images. The resulting benchmark comprises 4,916 images and over 21,000 multiple-choice question (MCQ) instances, validated through human annotation. BLEnD-Vis reveals significant fragility in current VLM cultural knowledge; models exhibit performance drops under linguistic rephrasing and, whilst visual cues often aid performance, low cross-modal consistency highlights challenges in robustly integrating textual and visual understanding, particularly for lower-resource regions. BLEnD-Vis thus provides a crucial testbed for systematically analysing cultural robustness and multimodal grounding, exposing limitations and guiding the development of more culturally competent VLMs.

To create culturally inclusive vision-language models (VLMs), the foremost requirement is developing a test benchmark that can diagnose the models' ability to respond to questions reflecting cultural elements. This paper addresses the necessity for such benchmarks, noting that existing research has relied on human annotators' manual efforts, which impedes diversity and efficiency. We propose a semi-automated pipeline for constructing cultural VLM benchmarks to enhance diversity and efficiency. This pipeline leverages human-VLM collaboration, where VLMs generate questions based on guidelines, human-annotated examples, and image-wise relevant knowledge, which are then reviewed by native speakers for quality and cultural relevance. The effectiveness of our adaptable pipeline is demonstrated through a specific application: creating a dataset tailored to Korean culture, dubbed K-Viscuit. The resulting benchmark features two types of questions: Type 1 questions measure visual recognition abilities, while Type 2 assess fine-grained visual reasoning skills. This ensures a thorough diagnosis of VLM models across various aspects. Our evaluation using K-Viscuit revealed that open-source models notably lag behind proprietary models in understanding Korean culture, highlighting areas for improvement. We provided diverse analyses of VLM performance across different cultural aspects. Besides, we explored the potential of incorporating external knowledge retrieval to enhance the generation process, suggesting future directions for improving cultural interpretation ability of VLMs. Our dataset and code will be made publicly available.

Vision-language models (VLMs) have advanced human-AI interaction but struggle with cultural understanding, often misinterpreting symbols, gestures, and artifacts due to biases in predominantly Western-centric training data. In this paper, we construct CultureVerse, a large-scale multimodal benchmark covering 19, 682 cultural concepts, 188 countries/regions, 15 cultural concepts, and 3 question types, with the aim of characterizing and improving VLMs' multicultural understanding capabilities. Then, we propose CultureVLM, a series of VLMs fine-tuned on our dataset to achieve significant performance improvement in cultural understanding. Our evaluation of 16 models reveals significant disparities, with a stronger performance in Western concepts and weaker results in African and Asian contexts. Fine-tuning on our CultureVerse enhances cultural perception, demonstrating cross-cultural, cross-continent, and cross-dataset generalization without sacrificing performance on models' general VLM benchmarks. We further present insights on cultural generalization and forgetting. We hope that this work could lay the foundation for more equitable and culturally aware multimodal AI systems.

The integration of Large Language Models (LLMs) into various global cultures fundamentally presents a cultural challenge: LLMs must navigate interactions, respect social norms, and avoid transgressing cultural boundaries. However, it is still unclear if LLMs can adapt their outputs to diverse cultural norms. Our study focuses on this aspect. We introduce NormAd, a novel dataset, which includes 2.6k stories that represent social and cultural norms from 75 countries, to assess the ability of LLMs to adapt to different granular levels of socio-cultural contexts such as the country of origin, its associated cultural values, and prevalent social norms. Our study reveals that LLMs struggle with cultural reasoning across all contextual granularities, showing stronger adaptability to English-centric cultures over those from the Global South. Even with explicit social norms, the top-performing model, Mistral-7b-Instruct, achieves only 81.8\% accuracy, lagging behind the 95.6\% achieved by humans. Evaluation on NormAd further reveals that LLMs struggle to adapt to stories involving gift-giving across cultures. Due to inherent agreement or sycophancy biases, LLMs find it considerably easier to assess the social acceptability of stories that adhere to cultural norms than those that deviate from them. Our benchmark measures the cultural adaptability (or lack thereof) of LLMs, emphasizing the potential to make these technologies more equitable and useful for global audiences. We release the NormAd dataset and its associated code on GitHub.

Names are deeply tied to human identity. They can serve as markers of individuality, cultural heritage, and personal history. However, using names as a core indicator of identity can lead to over-simplification of complex identities. When interacting with LLMs, user names are an important point of information for personalisation. Names can enter chatbot conversations through direct user input (requested by chatbots), as part of task contexts such as CV reviews, or as built-in memory features that store user information for personalisation. We study biases associated with names by measuring cultural presumptions in the responses generated by LLMs when presented with common suggestion-seeking queries, which might involve making assumptions about the user. Our analyses demonstrate strong assumptions about cultural identity associated with names present in LLM generations across multiple cultures. Our work has implications for designing more nuanced personalisation systems that avoid reinforcing stereotypes while maintaining meaningful customisation.

Social cues, which convey others' presence, behaviors, or identities, play a crucial role in human information seeking by helping individuals judge relevance and trustworthiness. However, existing LLM-based search systems primarily rely on semantic features, creating a misalignment with the socialized cognition underlying natural information seeking. To address this gap, we explore how the integration of social cues into LLM-based search influences users' perceptions, experiences, and behaviors. Focusing on social media platforms that are beginning to adopt LLM-based search, we integrate design workshops, the implementation of the prototype system (SoulSeek), a between-subjects study, and mixed-method analyses to examine both outcome- and process-level findings. The workshop informs the prototype's cue-integrated design. The study shows that social cues improve perceived outcomes and experiences, promote reflective information behaviors, and reveal limits of current LLM-based search. We propose design implications emphasizing better social-knowledge understanding, personalized cue settings, and controllable interactions.

Large Language Models (LLMs) have achieved remarkable success, but their English-centric training data limits performance in non-English languages, highlighting the need for enhancements in their multilingual capabilities. While some work on multilingual prompting methods handles non-English queries by utilizing English translations or restructuring them to more closely align with LLM reasoning patterns, these works often overlook the importance of cultural context, limiting their effectiveness. To address this limitation, we propose EMCEI, a simple yet effective approach that improves LLMs' multilingual capabilities by incorporating cultural context for more accurate and appropriate responses. Specifically, EMCEI follows a two-step process that first extracts relevant cultural context from the LLM's parametric knowledge via prompting. Then, EMCEI employs an LLM-as-Judge mechanism to select the most appropriate response by balancing cultural relevance and reasoning ability. Experiments on diverse multilingual benchmarks show that EMCEI outperforms existing baselines, demonstrating its effectiveness in handling multilingual queries with LLMs.

Code-switching is a common phenomenon of alternating between different languages in the same utterance, thought, or conversation. We posit that humans code-switch because they feel more comfortable talking about certain topics and domains in one language than another. With the rise of knowledge-intensive language models, we ask ourselves the next, natural question: Could models hold more knowledge on some topics in some language X? More importantly, could we improve reasoning by changing the language that reasoning is performed in? We coin the term Language Specific Knowledge (LSK) to represent this phenomenon. As ethnic cultures tend to develop alongside different languages, we employ culture-specific datasets (that contain knowledge about cultural and social behavioral norms). We find that language models can perform better when using chain-of-thought reasoning in some languages other than English, sometimes even better in low-resource languages. Paired with previous works showing that semantic similarity does not equate to representational similarity, we hypothesize that culturally specific texts occur more abundantly in corresponding languages, enabling specific knowledge to occur only in specific "expert" languages. Motivated by our initial results, we design a simple methodology called LSKExtractor to benchmark the language-specific knowledge present in a language model and, then, exploit it during inference. We show our results on various models and datasets, showing an average relative improvement of 10% in accuracy. Our research contributes to the open-source development of language models that are inclusive and more aligned with the cultural and linguistic contexts in which they are deployed.

This paper introduces JiraiBench, the first bilingual benchmark for evaluating large language models' effectiveness in detecting self-destructive content across Chinese and Japanese social media communities. Focusing on the transnational "Jirai" (landmine) online subculture that encompasses multiple forms of self-destructive behaviors including drug overdose, eating disorders, and self-harm, we present a comprehensive evaluation framework incorporating both linguistic and cultural dimensions. Our dataset comprises 10,419 Chinese posts and 5,000 Japanese posts with multidimensional annotation along three behavioral categories, achieving substantial inter-annotator agreement. Experimental evaluations across four state-of-the-art models reveal significant performance variations based on instructional language, with Japanese prompts unexpectedly outperforming Chinese prompts when processing Chinese content. This emergent cross-cultural transfer suggests that cultural proximity can sometimes outweigh linguistic similarity in detection tasks. Cross-lingual transfer experiments with fine-tuned models further demonstrate the potential for knowledge transfer between these language systems without explicit target language training. These findings highlight the need for culturally-informed approaches to multilingual content moderation and provide empirical evidence for the importance of cultural context in developing more effective detection systems for vulnerable online communities.

Recent advances in vision-language models (VLMs) have improved image captioning for cultural heritage. However, inferring structured cultural metadata (e.g., creator, origin, period) from visual input remains underexplored. We introduce a multi-category, cross-cultural benchmark for this task and evaluate VLMs using an LLM-as-Judge framework that measures semantic alignment with reference annotations. To assess cultural reasoning, we report exact-match, partial-match, and attribute-level accuracy across cultural regions. Results show that models capture fragmented signals and exhibit substantial performance variation across cultures and metadata types, leading to inconsistent and weakly grounded predictions. These findings highlight the limitations of current VLMs in structured cultural metadata inference beyond visual perception.

Although the cultural dimension has been one of the key aspects in evaluating Vision-Language Models (VLMs), their ability to remain stable across diverse cultural inputs remains largely untested, despite being crucial to support diversity and multicultural societies. Existing evaluations often rely on benchmarks featuring only a singular cultural concept per image, overlooking scenarios where multiple, potentially unrelated cultural cues coexist. To address this gap, we introduce ConfusedTourist, a novel cultural adversarial robustness suite designed to assess VLMs' stability against perturbed geographical cues. Our experiments reveal a critical vulnerability, where accuracy drops heavily under simple image-stacking perturbations and even worsens with its image-generation-based variant. Interpretability analyses further show that these failures stem from systematic attention shifts toward distracting cues, diverting the model from its intended focus. These findings highlight a critical challenge: visual cultural concept mixing can substantially impair even state-of-the-art VLMs, underscoring the urgent need for more culturally robust multimodal understanding.

As large language models (LLMs) become key advisors in various domains, their cultural sensitivity and reasoning skills are crucial in multicultural environments. We introduce Nunchi-Bench, a benchmark designed to evaluate LLMs' cultural understanding, with a focus on Korean superstitions. The benchmark consists of 247 questions spanning 31 topics, assessing factual knowledge, culturally appropriate advice, and situational interpretation. We evaluate multilingual LLMs in both Korean and English to analyze their ability to reason about Korean cultural contexts and how language variations affect performance. To systematically assess cultural reasoning, we propose a novel evaluation strategy with customized scoring metrics that capture the extent to which models recognize cultural nuances and respond appropriately. Our findings highlight significant challenges in LLMs' cultural reasoning. While models generally recognize factual information, they struggle to apply it in practical scenarios. Furthermore, explicit cultural framing enhances performance more effectively than relying solely on the language of the prompt. To support further research, we publicly release Nunchi-Bench alongside a leaderboard.

The ability to integrate context, including perceptual and temporal cues, plays a pivotal role in grounding the meaning of a linguistic utterance. In order to measure to what extent current vision-and-language models master this ability, we devise a new multimodal challenge, Image Retrieval from Contextual Descriptions (ImageCoDe). In particular, models are tasked with retrieving the correct image from a set of 10 minimally contrastive candidates based on a contextual description. As such, each description contains only the details that help distinguish between images. Because of this, descriptions tend to be complex in terms of syntax and discourse and require drawing pragmatic inferences. Images are sourced from both static pictures and video frames. We benchmark several state-of-the-art models, including both cross-encoders such as ViLBERT and bi-encoders such as CLIP, on ImageCoDe. Our results reveal that these models dramatically lag behind human performance: the best variant achieves an accuracy of 20.9 on video frames and 59.4 on static pictures, compared with 90.8 in humans. Furthermore, we experiment with new model variants that are better equipped to incorporate visual and temporal context into their representations, which achieve modest gains. Our hope is that ImageCoDE will foster progress in grounded language understanding by encouraging models to focus on fine-grained visual differences.

We present a culturally-grounded multimodal dataset of 1,060 traditional recipes crowdsourced from rural communities across remote regions of Eastern India, spanning 10 endangered languages. These recipes, rich in linguistic and cultural nuance, were collected using a mobile interface designed for contributors with low digital literacy. Endangered Language Recipes (ELR)-1000 -- captures not only culinary practices but also the socio-cultural context embedded in indigenous food traditions. We evaluate the performance of several state-of-the-art large language models (LLMs) on translating these recipes into English and find the following: despite the models' capabilities, they struggle with low-resource, culturally-specific language. However, we observe that providing targeted context -- including background information about the languages, translation examples, and guidelines for cultural preservation -- leads to significant improvements in translation quality. Our results underscore the need for benchmarks that cater to underrepresented languages and domains to advance equitable and culturally-aware language technologies. As part of this work, we release the ELR-1000 dataset to the NLP community, hoping it motivates the development of language technologies for endangered languages.

We present a comprehensive evaluation of the ability of large language models (LLMs) to process culturally grounded language, specifically to understand and pragmatically use figurative expressions that encode local knowledge and cultural nuance. Using figurative language as a proxy for cultural nuance and local knowledge, we design evaluation tasks for contextual understanding, pragmatic use, and connotation interpretation in Arabic and English. We evaluate 22 open- and closed-source LLMs on Egyptian Arabic idioms, multidialectal Arabic proverbs, and English proverbs. Our results show a consistent hierarchy: the average accuracy for Arabic proverbs is 4.29% lower than for English proverbs, and performance for Egyptian idioms is 10.28% lower than for Arabic proverbs. For the pragmatic use task, accuracy drops by 14.07% relative to understanding, though providing contextual idiomatic sentences improves accuracy by 10.66%. Models also struggle with connotative meaning, reaching at most 85.58% agreement with human annotators on idioms with 100% inter-annotator agreement. These findings demonstrate that figurative language serves as an effective diagnostic for cultural reasoning: while LLMs can often interpret figurative meaning, they face challenges in using it appropriately. To support future research, we release Kinayat, the first dataset of Egyptian Arabic idioms designed for both figurative understanding and pragmatic use evaluation.

Although LLMs have been extremely effective in a large number of complex tasks, their understanding and functionality for regional languages and cultures are not well studied. In this paper, we explore the ability of various LLMs to comprehend the cultural aspects of two regional languages: Malayalam (state of Kerala, India) and Yoruba (West Africa). Using Hofstede's six cultural dimensions: Power Distance (PDI), Individualism (IDV), Motivation towards Achievement and Success (MAS), Uncertainty Avoidance (UAV), Long Term Orientation (LTO), and Indulgence (IVR), we quantify the cultural awareness of LLM-based responses. We demonstrate that although LLMs show a high cultural similarity for English, they fail to capture the cultural nuances across these 6 metrics for Malayalam and Yoruba. We also highlight the need for large-scale regional language LLM training with culturally enriched datasets. This will have huge implications for enhancing the user experience of chat-based LLMs and also improving the validity of large-scale LLM agent-based market research.

Cultural differences in common ground may result in pragmatic failure and misunderstandings during communication. We develop our method Rational Speech Acts for Cross-Cultural Communication (RSA+C3) to resolve cross-cultural differences in common ground. To measure the success of our method, we study RSA+C3 in the collaborative referential game of Codenames Duet and show that our method successfully improves collaboration between simulated players of different cultures. Our contributions are threefold: (1) creating Codenames players using contrastive learning of an embedding space and LLM prompting that are aligned with human patterns of play, (2) studying culturally induced differences in common ground reflected in our trained models, and (3) demonstrating that our method RSA+C3 can ease cross-cultural communication in gameplay by inferring sociocultural context from interaction. Our code is publicly available at github.com/icwhite/codenames.

The alignment problem in the context of large language models must consider the plurality of human values in our world. Whilst there are many resonant and overlapping values amongst the world's cultures, there are also many conflicting, yet equally valid, values. It is important to observe which cultural values a model exhibits, particularly when there is a value conflict between input prompts and generated outputs. We discuss how the co-creation of language and cultural value impacts large language models (LLMs). We explore the constitution of the training data for GPT-3 and compare that to the world's language and internet access demographics, as well as to reported statistical profiles of dominant values in some Nation-states. We stress tested GPT-3 with a range of value-rich texts representing several languages and nations; including some with values orthogonal to dominant US public opinion as reported by the World Values Survey. We observed when values embedded in the input text were mutated in the generated outputs and noted when these conflicting values were more aligned with reported dominant US values. Our discussion of these results uses a moral value pluralism (MVP) lens to better understand these value mutations. Finally, we provide recommendations for how our work may contribute to other current work in the field.

Despite the fact that popular text-to-image generation models cope well with international and general cultural queries, they have a significant knowledge gap regarding individual cultures. This is due to the content of existing large training datasets collected on the Internet, which are predominantly based on Western European or American popular culture. Meanwhile, the lack of cultural adaptation of the model can lead to incorrect results, a decrease in the generation quality, and the spread of stereotypes and offensive content. In an effort to address this issue, we examine the concept of cultural code and recognize the critical importance of its understanding by modern image generation models, an issue that has not been sufficiently addressed in the research community to date. We propose the methodology for collecting and processing the data necessary to form a dataset based on the cultural code, in particular the Russian one. We explore how the collected data affects the quality of generations in the national domain and analyze the effectiveness of our approach using the Kandinsky 3.1 text-to-image model. Human evaluation results demonstrate an increase in the level of awareness of Russian culture in the model.

We present a large-scale human evaluation benchmark for assessing cultural localisation in machine translation produced by state-of-the-art multilingual large language models (LLMs). Existing MT benchmarks emphasise token-level and grammatical accuracy, but of ten overlook pragmatic and culturally grounded competencies required for real-world localisation. Building on a pilot study of 87 translations across 20 languages, we evaluate 7 multilingual LLMs across 15 target languages with 5 native-speaker raters per language. Raters scored both full-text translations and segment-level instances of culturally nuanced language (idioms, puns, holidays, and culturally embedded concepts) on an ordinal 0-3 quality scale; segment ratings additionally included an NA option for untranslated segments. Across full-text evaluations, mean overall quality is modest (1.68/3): GPT-5 (2.10/3), Claude Sonnet 3.7 (1.97/3), and Mistral Medium 3.1 (1.84/3) form the strongest tier with fewer catastrophic failures. Segment-level results show sharp category effects: holidays (2.20/3) and cultural concepts (2.19/3) translate substantially better than idioms (1.65/3) and puns (1.45/3), and idioms are most likely to be left untranslated. These findings demonstrate a persistent gap between grammatical adequacy and cultural resonance. To our knowledge, this is the first multilingual, human-annotated benchmark focused explicitly on cultural nuance in translation and localisation, highlighting the need for culturally informed training data, improved cross-lingual pragmatics, and evaluation paradigms that better reflect real-world communicative competence.

Text-to-image generation models have gained popularity among users around the world. However, many of these models exhibit a strong bias toward English-speaking cultures, ignoring or misrepresenting the unique characteristics of other language groups, countries, and nationalities. The lack of cultural awareness can reduce the generation quality and lead to undesirable consequences such as unintentional insult, and the spread of prejudice. In contrast to the field of natural language processing, cultural awareness in computer vision has not been explored as extensively. In this paper, we strive to reduce this gap. We propose a RusCode benchmark for evaluating the quality of text-to-image generation containing elements of the Russian cultural code. To do this, we form a list of 19 categories that best represent the features of Russian visual culture. Our final dataset consists of 1250 text prompts in Russian and their translations into English. The prompts cover a wide range of topics, including complex concepts from art, popular culture, folk traditions, famous people's names, natural objects, scientific achievements, etc. We present the results of a human evaluation of the side-by-side comparison of Russian visual concepts representations using popular generative models.

LLMs are increasingly being deployed for multilingual applications and have demonstrated impressive translation capabilities between several low and high resource languages. An aspect of translation that often gets overlooked is that of cultural adaptation, or modifying source culture references to suit the target culture. Cultural adaptation has applications across several creative industries and requires intimate knowledge of source and target cultures during translation. While specialized translation models still outperform LLMs on the machine translation task when viewed from the lens of correctness, they are not sensitive to cultural differences often requiring manual correction. LLMs on the other hand have a rich reservoir of cultural knowledge embedded within its parameters that can be potentially exploited for such applications. In this paper we define the task of cultural adaptation and create an evaluation framework to benchmark different models for this task. We evaluate the performance of modern LLMs for cultural adaptation and analyze their cross cultural knowledge while connecting related concepts across different cultures. We also analyze possible issues with automatic adaptation including cultural biases and stereotypes. We hope that this task will offer more insight into the cultural understanding of LLMs and their creativity in cross-cultural scenarios.

Existing cultural commonsense benchmarks treat nations as monolithic, assuming uniform practices within national boundaries. But does cultural commonsense hold uniformly within a nation, or does it vary at the sub-national level? We introduce Indica, the first benchmark designed to test LLMs' ability to address this question, focusing on India - a nation of 28 states, 8 union territories, and 22 official languages. We collect human-annotated answers from five Indian regions (North, South, East, West, and Central) across 515 questions spanning 8 domains of everyday life, yielding 1,630 region-specific question-answer pairs. Strikingly, only 39.4% of questions elicit agreement across all five regions, demonstrating that cultural commonsense in India is predominantly regional, not national. We evaluate eight state-of-the-art LLMs and find two critical gaps: models achieve only 13.4%-20.9% accuracy on region-specific questions, and they exhibit geographic bias, over-selecting Central and North India as the "default" (selected 30-40% more often than expected) while under-representing East and West. Beyond India, our methodology provides a generalizable framework for evaluating cultural commonsense in any culturally heterogeneous nation, from question design grounded in anthropological taxonomy, to regional data collection, to bias measurement.

Accurate representation in media is known to improve the well-being of the people who consume it. Generative image models trained on large web-crawled datasets such as LAION are known to produce images with harmful stereotypes and misrepresentations of cultures. We improve inclusive representation in generated images by (1) engaging with communities to collect a culturally representative dataset that we call the Cross-Cultural Understanding Benchmark (CCUB) and (2) proposing a novel Self-Contrastive Fine-Tuning (SCoFT) method that leverages the model's known biases to self-improve. SCoFT is designed to prevent overfitting on small datasets, encode only high-level information from the data, and shift the generated distribution away from misrepresentations encoded in a pretrained model. Our user study conducted on 51 participants from 5 different countries based on their self-selected national cultural affiliation shows that fine-tuning on CCUB consistently generates images with higher cultural relevance and fewer stereotypes when compared to the Stable Diffusion baseline, which is further improved with our SCoFT technique.

Warning: This paper contains content that may be offensive or upsetting. Understanding the harms and offensiveness of statements requires reasoning about the social and situational context in which statements are made. For example, the utterance "your English is very good" may implicitly signal an insult when uttered by a white man to a non-white colleague, but uttered by an ESL teacher to their student would be interpreted as a genuine compliment. Such contextual factors have been largely ignored by previous approaches to toxic language detection. We introduce COBRA frames, the first context-aware formalism for explaining the intents, reactions, and harms of offensive or biased statements grounded in their social and situational context. We create COBRACORPUS, a dataset of 33k potentially offensive statements paired with machine-generated contexts and free-text explanations of offensiveness, implied biases, speaker intents, and listener reactions. To study the contextual dynamics of offensiveness, we train models to generate COBRA explanations, with and without access to the context. We find that explanations by context-agnostic models are significantly worse than by context-aware ones, especially in situations where the context inverts the statement's offensiveness (29% accuracy drop). Our work highlights the importance and feasibility of contextualized NLP by modeling social factors.

Contextual cues related to a person's pose and interactions with objects and other people in the scene can provide valuable information for gaze following. While existing methods have focused on dedicated cue extraction methods, in this work we investigate the zero-shot capabilities of Vision-Language Models (VLMs) for extracting a wide array of contextual cues to improve gaze following performance. We first evaluate various VLMs, prompting strategies, and in-context learning (ICL) techniques for zero-shot cue recognition performance. We then use these insights to extract contextual cues for gaze following, and investigate their impact when incorporated into a state of the art model for the task. Our analysis indicates that BLIP-2 is the overall top performing VLM and that ICL can improve performance. We also observe that VLMs are sensitive to the choice of the text prompt although ensembling over multiple text prompts can provide more robust performance. Additionally, we discover that using the entire image along with an ellipse drawn around the target person is the most effective strategy for visual prompting. For gaze following, incorporating the extracted cues results in better generalization performance, especially when considering a larger set of cues, highlighting the potential of this approach.

Large language models (LLMs) face challenges in aligning with diverse cultural values despite their remarkable performance in generation, which stems from inherent monocultural biases and difficulties in capturing nuanced cultural semantics. Existing methods lack adaptability to unkown culture after finetuning. Inspired by cultural geography across five continents, we propose Cultural Palette, a multi-agent framework for cultural alignment. We first introduce the Pentachromatic Cultural Palette Dataset synthesized using LLMs to capture diverse cultural values from social dialogues across five continents. Building on this, Cultural Palette integrates five continent-level alignment agents with a meta-agent using our superior Cultural MoErges alignment technique by dynamically activating relevant cultural expertise based on user prompts to adapting new culture, which outperforms other joint and merging alignment strategies in overall cultural value alignment. Each continent agent generates a cultural draft, which is then refined and self-regulated by the meta-agent to produce the final culturally aligned response. Experiments across various countries demonstrate that Cultural Palette surpasses existing baselines in cultural alignment.

Text-to-image (T2I) diffusion models achieve impressive photorealism by training on large-scale web data, but models inherit cultural biases and fail to depict underrepresented regions faithfully. Existing cultural benchmarks focus mainly on object-centric categories (e.g., food, attire, and architecture), overlooking the social and daily activities that more clearly reflect cultural norms. Few metrics exist for measuring cultural faithfulness. We introduce CULTIVate, a benchmark for evaluating T2I models on cross-cultural activities (e.g., greetings, dining, games, traditional dances, and cultural celebrations). CULTIVate spans 16 countries with 576 prompts and more than 19,000 images, and provides an explainable descriptor-based evaluation framework across multiple cultural dimensions, including background, attire, objects, and interactions. We propose four metrics to measure cultural alignment, hallucination, exaggerated elements, and diversity. Our findings reveal systematic disparities: models perform better for global north countries than for the global south, with distinct failure modes across T2I systems. Human studies confirm that our metrics correlate more strongly with human judgments than existing text-image metrics.

Large language models (LLMs) often lack culture-specific knowledge of daily life, especially across diverse regions and non-English languages. Existing benchmarks for evaluating LLMs' cultural sensitivities are limited to a single language or collected from online sources such as Wikipedia, which do not reflect the mundane everyday lifestyles of diverse regions. That is, information about the food people eat for their birthday celebrations, spices they typically use, musical instruments youngsters play, or the sports they practice in school is common cultural knowledge but uncommon in easily collected online sources, especially for underrepresented cultures. To address this issue, we introduce BLEnD, a hand-crafted benchmark designed to evaluate LLMs' everyday knowledge across diverse cultures and languages. BLEnD comprises 52.6k question-answer pairs from 16 countries/regions, in 13 different languages, including low-resource ones such as Amharic, Assamese, Azerbaijani, Hausa, and Sundanese. We construct the benchmark to include two formats of questions: short-answer and multiple-choice. We show that LLMs perform better for cultures that are highly represented online, with a maximum 57.34% difference in GPT-4, the best-performing model, in the short-answer format. For cultures represented by mid-to-high-resource languages, LLMs perform better in their local languages, but for cultures represented by low-resource languages, LLMs perform better in English than the local languages. We make our dataset publicly available at: https://github.com/nlee0212/BLEnD.

Text-to-image diffusion models have recently enabled the creation of visually compelling, detailed images from textual prompts. However, their ability to accurately represent various cultural nuances remains an open question. In our work, we introduce CultDiff benchmark, evaluating state-of-the-art diffusion models whether they can generate culturally specific images spanning ten countries. We show that these models often fail to generate cultural artifacts in architecture, clothing, and food, especially for underrepresented country regions, by conducting a fine-grained analysis of different similarity aspects, revealing significant disparities in cultural relevance, description fidelity, and realism compared to real-world reference images. With the collected human evaluations, we develop a neural-based image-image similarity metric, namely, CultDiff-S, to predict human judgment on real and generated images with cultural artifacts. Our work highlights the need for more inclusive generative AI systems and equitable dataset representation over a wide range of cultures.

While finetuning language models from pairwise preferences has proven remarkably effective, the underspecified nature of natural language presents critical challenges. Direct preference feedback is uninterpretable, difficult to provide where multidimensional criteria may apply, and often inconsistent, either because it is based on incomplete instructions or provided by diverse principals. To address these challenges, we consider the two-step preference modeling procedure that first resolves the under-specification by selecting a context, and then evaluates preference with respect to the chosen context. We decompose reward modeling error according to these two steps, which suggests that supervising context in addition to context-specific preference may be a viable approach to aligning models with diverse human preferences. For this to work, the ability of models to evaluate context-specific preference is critical. To this end, we contribute context-conditioned preference datasets and accompanying experiments that investigate the ability of language models to evaluate context-specific preference. We use our datasets to (1) show that existing preference models benefit from, but fail to fully consider, added context, (2) finetune a context-aware reward model with context-specific performance exceeding that of GPT-4 and Llama 3 70B on tested datasets, and (3) investigate the value of context-aware preference modeling.

Large language models (LLMs) are now deployed worldwide, inspiring a surge of benchmarks that measure their multilingual and multicultural abilities. However, these benchmarks prioritize generic language understanding or superficial cultural trivia, leaving the evaluation of grounded tasks -- where models must reason within real-world, context-rich scenarios -- largely unaddressed. To fill this gap, we present CulturALL, a comprehensive and challenging benchmark to assess LLMs' multilingual and multicultural competence on grounded tasks. CulturALL is built via a human--AI collaborative framework: expert annotators ensure appropriate difficulty and factual accuracy, while LLMs lighten the manual workload. By incorporating diverse sources, CulturALL ensures comprehensive scenario coverage. Each item is carefully designed to present a high level of difficulty, making CulturALL challenging. CulturALL contains 2,610 samples in 14 languages from 51 regions, distributed across 16 topics to capture the full breadth of grounded tasks. Experiments show that the best LLM achieves 44.48% accuracy on CulturALL, underscoring substantial room for improvement.

Internet audio-visual clips convey meaning through time-varying sound and motion, which extend beyond what text alone can represent. To examine whether AI models can understand such signals in human cultural contexts, we introduce AVMeme Exam, a human-curated benchmark of over one thousand iconic Internet sounds and videos spanning speech, songs, music, and sound effects. Each meme is paired with a unique Q&A assessing levels of understanding from surface content to context and emotion to usage and world knowledge, along with metadata such as original year, transcript, summary, and sensitivity. We systematically evaluate state-of-the-art multimodal large language models (MLLMs) alongside human participants using this benchmark. Our results reveal a consistent limitation: current models perform poorly on textless music and sound effects, and struggle to think in context and in culture compared to surface content. These findings highlight a key gap in human-aligned multimodal intelligence and call for models that can perceive contextually and culturally beyond the surface of what they hear and see. Project page: avmemeexam.github.io/public

As the scaling of Large Language Models (LLMs) has dramatically enhanced their capabilities, there has been a growing focus on the alignment problem to ensure their responsible and ethical use. While existing alignment efforts predominantly concentrate on universal values such as the HHH principle, the aspect of culture, which is inherently pluralistic and diverse, has not received adequate attention. This work introduces a new benchmark, CDEval, aimed at evaluating the cultural dimensions of LLMs. CDEval is constructed by incorporating both GPT-4's automated generation and human verification, covering six cultural dimensions across seven domains. Our comprehensive experiments provide intriguing insights into the culture of mainstream LLMs, highlighting both consistencies and variations across different dimensions and domains. The findings underscore the importance of integrating cultural considerations in LLM development, particularly for applications in diverse cultural settings. Through CDEval, we aim to broaden the horizon of LLM alignment research by including cultural dimensions, thus providing a more holistic framework for the future development and evaluation of LLMs. This benchmark serves as a valuable resource for cultural studies in LLMs, paving the way for more culturally aware and sensitive models.

Despite the rapid recent progress in creating accurate and compact in-context learners, most recent work focuses on in-context learning (ICL) for tasks in English. However, the ability to interact with users of languages outside English presents a great potential for broadening the applicability of language technologies to non-English speakers. In this work, we collect the infrastructure necessary for training and evaluation of ICL in a selection of Slavic languages: Czech, Polish, and Russian. We link a diverse set of datasets and cast these into a unified instructional format through a set of transformations and newly-crafted templates written purely in target languages. Using the newly-curated dataset, we evaluate a set of the most recent in-context learners and compare their results to the supervised baselines. Finally, we train, evaluate and publish a set of in-context learning models that we train on the collected resources and compare their performance to previous work. We find that ICL models tuned in English are also able to learn some tasks from non-English contexts, but multilingual instruction fine-tuning consistently improves the ICL ability. We also find that the massive multitask training can be outperformed by single-task training in the target language, uncovering the potential for specializing in-context learners to the language(s) of their application.

Cultural awareness capabilities has emerged as a critical capability for Multimodal Large Language Models (MLLMs). However, current benchmarks lack progressed difficulty in their task design and are deficient in cross-lingual tasks. Moreover, current benchmarks often use real-world images. Each real-world image typically contains one culture, making these benchmarks relatively easy for MLLMs. Based on this, we propose C^3B (Comics Cross-Cultural Benchmark), a novel multicultural, multitask and multilingual cultural awareness capabilities benchmark. C^3B comprises over 2000 images and over 18000 QA pairs, constructed on three tasks with progressed difficulties, from basic visual recognition to higher-level cultural conflict understanding, and finally to cultural content generation. We conducted evaluations on 11 open-source MLLMs, revealing a significant performance gap between MLLMs and human performance. The gap demonstrates that C^3B poses substantial challenges for current MLLMs, encouraging future research to advance the cultural awareness capabilities of MLLMs.

In this work, we survey the way in which classification is used as a sensemaking practice in cultural analytics, and assess where large language models can fit into this landscape. We identify ten tasks supported by publicly available datasets on which we empirically assess the performance of LLMs compared to traditional supervised methods, and explore the ways in which LLMs can be employed for sensemaking goals beyond mere accuracy. We find that prompt-based LLMs are competitive with traditional supervised models for established tasks, but perform less well on de novo tasks. In addition, LLMs can assist sensemaking by acting as an intermediary input to formal theory testing.

Although the mapping between sound and meaning in human language is assumed to be largely arbitrary, research in cognitive science has shown that there are non-trivial correlations between particular sounds and meanings across languages and demographic groups, a phenomenon known as sound symbolism. Among the many dimensions of meaning, sound symbolism is particularly salient and well-demonstrated with regards to cross-modal associations between language and the visual domain. In this work, we address the question of whether sound symbolism is reflected in vision-and-language models such as CLIP and Stable Diffusion. Using zero-shot knowledge probing to investigate the inherent knowledge of these models, we find strong evidence that they do show this pattern, paralleling the well-known kiki-bouba effect in psycholinguistics. Our work provides a novel method for demonstrating sound symbolism and understanding its nature using computational tools. Our code will be made publicly available.

Large Language Models (LLMs) have significantly advanced various fields, particularly coding, mathematical reasoning, and logical problem solving. However, a critical question remains: Do these mathematical reasoning abilities persist when LLMs are presented with culturally adapted math problems? Specifically, how do LLMs perform when faced with math problems embedded in cultural contexts that have no significant representation in main stream web-scale AI training data? To explore this, we generated six synthetic cultural datasets from GSM8K, a widely used benchmark for assessing LLMs' mathematical reasoning skills. While preserving the mathematical logic and numerical values of the original GSM8K test set, we modify cultural elements such as personal names, food items, place names, etc. These culturally adapted datasets provide a more reliable framework for evaluating LLMs' mathematical reasoning under shifting cultural contexts. Our findings reveal that LLMs struggle with math problems when cultural references change, even though the underlying mathematical structure remains constant. Smaller models exhibit greater performance drops compared to larger models. Interestingly, our results also suggest that cultural familiarity can enhance mathematical reasoning. Even models with no explicit mathematical training but exposure to relevant cultural contexts sometimes outperform larger, mathematically proficient models on culturally embedded math problems. This study highlights the impact of cultural context on the mathematical reasoning abilities of LLMs, underscoring the need for more diverse and representative training data to improve robustness in real-world applications. The benchmark data sets and script for reproducing the results are available at https://github.com/akarim23131/Lost_in_Cultural_Translation

Large language models (LLMs) have demonstrated strong multilingual capabilities; yet, they are mostly English-centric due to the imbalanced training corpora. Existing works leverage this phenomenon to improve their multilingual performances on NLP tasks. In this work, we extend the evaluation from NLP tasks to real user queries. We find that even though translation into English can help improve the performance of multilingual NLP tasks for English-centric LLMs, it may not be optimal for all scenarios. For culture-related tasks that need deep language understanding, prompting in the native language proves to be more promising since it can capture the nuances related to culture and language. Therefore, we advocate for more efforts towards the development of strong multilingual LLMs instead of just English-centric LLMs.

Successfully handling context is essential for any dialog understanding task. This context maybe be conversational (relying on previous user queries or system responses), visual (relying on what the user sees, for example, on their screen), or background (based on signals such as a ringing alarm or playing music). In this work, we present an overview of MARRS, or Multimodal Reference Resolution System, an on-device framework within a Natural Language Understanding system, responsible for handling conversational, visual and background context. In particular, we present different machine learning models to enable handing contextual queries; specifically, one to enable reference resolution, and one to handle context via query rewriting. We also describe how these models complement each other to form a unified, coherent, lightweight system that can understand context while preserving user privacy.

We investigate the impact of politeness levels in prompts on the performance of large language models (LLMs). Polite language in human communications often garners more compliance and effectiveness, while rudeness can cause aversion, impacting response quality. We consider that LLMs mirror human communication traits, suggesting they align with human cultural norms. We assess the impact of politeness in prompts on LLMs across English, Chinese, and Japanese tasks. We observed that impolite prompts often result in poor performance, but overly polite language does not guarantee better outcomes. The best politeness level is different according to the language. This phenomenon suggests that LLMs not only reflect human behavior but are also influenced by language, particularly in different cultural contexts. Our findings highlight the need to factor in politeness for cross-cultural natural language processing and LLM usage.

The increasing prevalence of mental health disorders globally highlights the urgent need for effective digital screening methods that can be used in multilingual contexts. Most existing studies, however, focus on English data, overlooking critical mental health signals that may be present in non-English texts. To address this important gap, we present the first survey on the detection of mental health disorders using multilingual social media data. We investigate the cultural nuances that influence online language patterns and self-disclosure behaviors, and how these factors can impact the performance of NLP tools. Additionally, we provide a comprehensive list of multilingual data collections that can be used for developing NLP models for mental health screening. Our findings can inform the design of effective multilingual mental health screening tools that can meet the needs of diverse populations, ultimately improving mental health outcomes on a global scale.

Text-to-Image (T2I) models are being increasingly adopted in diverse global communities where they create visual representations of their unique cultures. Current T2I benchmarks primarily focus on faithfulness, aesthetics, and realism of generated images, overlooking the critical dimension of cultural competence. In this work, we introduce a framework to evaluate cultural competence of T2I models along two crucial dimensions: cultural awareness and cultural diversity, and present a scalable approach using a combination of structured knowledge bases and large language models to build a large dataset of cultural artifacts to enable this evaluation. In particular, we apply this approach to build CUBE (CUltural BEnchmark for Text-to-Image models), a first-of-its-kind benchmark to evaluate cultural competence of T2I models. CUBE covers cultural artifacts associated with 8 countries across different geo-cultural regions and along 3 concepts: cuisine, landmarks, and art. CUBE consists of 1) CUBE-1K, a set of high-quality prompts that enable the evaluation of cultural awareness, and 2) CUBE-CSpace, a larger dataset of cultural artifacts that serves as grounding to evaluate cultural diversity. We also introduce cultural diversity as a novel T2I evaluation component, leveraging quality-weighted Vendi score. Our evaluations reveal significant gaps in the cultural awareness of existing models across countries and provide valuable insights into the cultural diversity of T2I outputs for under-specified prompts. Our methodology is extendable to other cultural regions and concepts, and can facilitate the development of T2I models that better cater to the global population.

Despite being neighbouring countries and sharing the language of Bahasa Melayu (ISO 639-3:ZSM), cultural and language education policy differences between Singapore and Malaysia led to differences in the translation of the "annoying" perceived affective quality (PAQ) attribute from English (ISO 639-3:ENG) to ZSM. This study expands upon the translation of the PAQ attributes from eng to ZSM in Stage 1 of the Soundscapes Attributes Translation Project (SATP) initiative, and presents the findings of Stage 2 listening tests that investigated ethnonational differences in the translated ZSM PAQ attributes and explored their circumplexity. A cross-cultural listening test was conducted with 100 ZSM speakers from Malaysia and Singapore using the common SATP protocol. The analysis revealed that Malaysian participants from non-native ethnicities (my:o) showed PAQ perceptions more similar to Singapore (sg) participants than native ethnic Malays (MY:M) in Malaysia. Differences between Singapore and Malaysian groups were primarily observed in stimuli related to water features, reflecting cultural and geographical variations. Besides variations in water source-dominant stimuli perception, disparities between MY:M and SG could be mainly attributed to vibrant scores. The findings also suggest that the adoption of region-specific translations, such as membingitkan in Singapore and menjengkelkan in Malaysia, adequately addressed differences in the annoying attribute, as significant differences were observed in one or fewer stimuli across ethnonational groups The circumplexity analysis indicated that the quasi-circumplex model better fit the data compared to the assumed equal angle quasi-circumplex model in ISO/TS 12913-3, although deviations were observed possibly due to respondents' unfamiliarity with the United Kingdom-centric context of the stimulus dataset...

As large language models (LLMs) are increasingly deployed in diverse cultural environments, evaluating their cultural understanding capability has become essential for ensuring trustworthy and culturally aligned applications. However, most existing benchmarks lack comprehensiveness and are challenging to scale and adapt across different cultural contexts, because their frameworks often lack guidance from well-established cultural theories and tend to rely on expert-driven manual annotations. To address these issues, we propose CultureScope, the most comprehensive evaluation framework to date for assessing cultural understanding in LLMs. Inspired by the cultural iceberg theory, we design a novel dimensional schema for cultural knowledge classification, comprising 3 layers and 140 dimensions, which guides the automated construction of culture-specific knowledge bases and corresponding evaluation datasets for any given languages and cultures. Experimental results demonstrate that our method can effectively evaluate cultural understanding. They also reveal that existing large language models lack comprehensive cultural competence, and merely incorporating multilingual data does not necessarily enhance cultural understanding. All code and data files are available at https://github.com/HoganZinger/Culture

As large language models (LLMs) are increasingly deployed worldwide, ensuring their fair and comprehensive cultural understanding is important. However, LLMs exhibit cultural bias and limited awareness of underrepresented cultures, while the mechanisms underlying their cultural understanding remain underexplored. To fill this gap, we conduct a neuron-level analysis to identify neurons that drive cultural behavior, introducing a gradient-based scoring method with additional filtering for precise refinement. We identify both culture-general neurons contributing to cultural understanding regardless of cultures, and culture-specific neurons tied to an individual culture. These neurons account for less than 1% of all neurons and are concentrated in shallow to middle MLP layers. We validate their role by showing that suppressing them substantially degrades performance on cultural benchmarks (by up to 30%), while performance on general natural language understanding (NLU) benchmarks remains largely unaffected. Moreover, we show that culture-specific neurons support knowledge of not only the target culture, but also related cultures. Finally, we demonstrate that training on NLU benchmarks can diminish models' cultural understanding when we update modules containing many culture-general neurons. These findings provide insights into the internal mechanisms of LLMs and offer practical guidance for model training and engineering. Our code is available at https://github.com/ynklab/CULNIG

Cultural biases in multilingual datasets pose significant challenges for their effectiveness as global benchmarks. These biases stem not only from language but also from the cultural knowledge required to interpret questions, reducing the practical utility of translated datasets like MMLU. Furthermore, translation often introduces artifacts that can distort the meaning or clarity of questions in the target language. A common practice in multilingual evaluation is to rely on machine-translated evaluation sets, but simply translating a dataset is insufficient to address these challenges. In this work, we trace the impact of both of these issues on multilingual evaluations and ensuing model performances. Our large-scale evaluation of state-of-the-art open and proprietary models illustrates that progress on MMLU depends heavily on learning Western-centric concepts, with 28% of all questions requiring culturally sensitive knowledge. Moreover, for questions requiring geographic knowledge, an astounding 84.9% focus on either North American or European regions. Rankings of model evaluations change depending on whether they are evaluated on the full portion or the subset of questions annotated as culturally sensitive, showing the distortion to model rankings when blindly relying on translated MMLU. We release Global-MMLU, an improved MMLU with evaluation coverage across 42 languages -- with improved overall quality by engaging with compensated professional and community annotators to verify translation quality while also rigorously evaluating cultural biases present in the original dataset. This comprehensive Global-MMLU set also includes designated subsets labeled as culturally sensitive and culturally agnostic to allow for more holistic, complete evaluation.

Natural language processing (NLP) has witnessed a profound impact of large language models (LLMs) that excel in a multitude of tasks. However, the limitation of LLMs in multilingual settings, particularly in underrepresented languages, remains a significant hurdle. This thesis aims to bridge the gap in NLP research and development by focusing on underrepresented languages. A comprehensive evaluation of LLMs is conducted to assess their capabilities in these languages, revealing the challenges of multilingual and multicultural generalization. Addressing the multilingual generalization gap, this thesis proposes data-and-compute-efficient methods to mitigate the disparity in LLM ability in underrepresented languages, allowing better generalization on underrepresented languages without the loss of task generalization ability. The proposed solutions cover cross-lingual continual instruction tuning, retrieval-based cross-lingual in-context learning, and in-context query alignment. Furthermore, a novel method to measure cultural values alignment between LLMs operating in different languages is proposed, ensuring cultural sensitivity and inclusivity. These contributions aim to enhance the multilingual and multicultural alignment of LLMs in underrepresented languages, ultimately advancing the NLP field toward greater equality and inclusiveness.

We present SeaEval, a benchmark for multilingual foundation models. In addition to characterizing how these models understand and reason with natural language, we also investigate how well they comprehend cultural practices, nuances, and values. Alongside standard accuracy metrics, we investigate the brittleness of foundation models in the dimensions of semantics and multilinguality. Our analyses span both open-sourced and closed models, leading to empirical results across classic NLP tasks, reasoning, and cultural comprehension. Key findings indicate (1) Most models exhibit varied behavior when given paraphrased instructions. (2) Many models still suffer from exposure bias (e.g., positional bias, majority label bias). (3) For questions rooted in factual, scientific, and commonsense knowledge, consistent responses are expected across multilingual queries that are semantically equivalent. Yet, most models surprisingly demonstrate inconsistent performance on these queries. (4) Multilingually-trained models have not attained "balanced multilingual" capabilities. Our endeavors underscore the need for more generalizable semantic representations and enhanced multilingual contextualization. SeaEval can serve as a launchpad for more thorough investigations and evaluations for multilingual and multicultural scenarios.

Human processing of idioms relies on understanding the contextual sentences in which idioms occur, as well as language-intrinsic features such as frequency and speaker-intrinsic factors like familiarity. While LLMs have shown high performance on idiomaticity detection tasks, this success may be attributed to reasoning shortcuts in existing datasets. To this end, we construct a novel, controlled contrastive dataset designed to test whether LLMs can effectively use context to disambiguate idiomatic meaning. Additionally, we explore how collocational frequency and sentence probability influence model performance. Our findings reveal that LLMs often fail to resolve idiomaticity when it is required to attend to the surrounding context, and that models perform better on sentences that have higher likelihood. The collocational frequency of expressions also impacts performance. We make our code and dataset publicly available.

As LLMs become central to interactive applications, ranging from tutoring to mental health, the ability to express personality in culturally appropriate ways is increasingly important. While recent works have explored personality evaluation of LLMs, they largely overlook the interplay between culture and personality. To address this, we introduce CulturalPersonas, the first large-scale benchmark with human validation for evaluating LLMs' personality expression in culturally grounded, behaviorally rich contexts. Our dataset spans 3,000 scenario-based questions across six diverse countries, designed to elicit personality through everyday scenarios rooted in local values. We evaluate three LLMs, using both multiple-choice and open-ended response formats. Our results show that CulturalPersonas improves alignment with country-specific human personality distributions (over a 20% reduction in Wasserstein distance across models and countries) and elicits more expressive, culturally coherent outputs compared to existing benchmarks. CulturalPersonas surfaces meaningful modulated trait outputs in response to culturally grounded prompts, offering new directions for aligning LLMs to global norms of behavior. By bridging personality expression and cultural nuance, we envision that CulturalPersonas will pave the way for more socially intelligent and globally adaptive LLMs.

Large Multimodal Models (LMMs) exhibit impressive performance across various multimodal tasks. However, their effectiveness in cross-cultural contexts remains limited due to the predominantly Western-centric nature of most data and models. Conversely, multi-agent models have shown significant capability in solving complex tasks. Our study evaluates the collective performance of LMMs in a multi-agent interaction setting for the novel task of cultural image captioning. Our contributions are as follows: (1) We introduce MosAIC, a Multi-Agent framework to enhance cross-cultural Image Captioning using LMMs with distinct cultural personas; (2) We provide a dataset of culturally enriched image captions in English for images from China, India, and Romania across three datasets: GeoDE, GD-VCR, CVQA; (3) We propose a culture-adaptable metric for evaluating cultural information within image captions; and (4) We show that the multi-agent interaction outperforms single-agent models across different metrics, and offer valuable insights for future research. Our dataset and models can be accessed at https://github.com/MichiganNLP/MosAIC.

Creating globally inclusive AI systems demands datasets reflecting diverse social norms. Iran, with its unique cultural blend, offers an ideal case study, with Farsi adding linguistic complexity. In this work, we introduce the Iranian Social Norms (ISN) dataset, a novel collection of 1,699 Iranian social norms, including environments, demographic features, and scope annotation, alongside English translations. Our evaluation of 6 Large Language Models (LLMs) in classifying Iranian social norms, using a variety of prompts, uncovered critical insights into the impact of geographic and linguistic context. Results revealed a substantial performance gap in LLMs' comprehension of Iranian norms. Notably, while the geographic context in English prompts enhanced the performance, this effect was absent in Farsi, pointing to nuanced linguistic challenges. Particularly, performance was significantly worse for Iran-specific norms, emphasizing the importance of culturally tailored datasets. As the first Farsi dataset for social norm classification, ISN will facilitate crucial cross-cultural analyses, shedding light on how values differ across contexts and cultures.

Inspiration is linked to various positive outcomes, such as increased creativity, productivity, and happiness. Although inspiration has great potential, there has been limited effort toward identifying content that is inspiring, as opposed to just engaging or positive. Additionally, most research has concentrated on Western data, with little attention paid to other cultures. This work is the first to study cross-cultural inspiration through machine learning methods. We aim to identify and analyze real and AI-generated cross-cultural inspiring posts. To this end, we compile and make publicly available the InspAIred dataset, which consists of 2,000 real inspiring posts, 2,000 real non-inspiring posts, and 2,000 generated inspiring posts evenly distributed across India and the UK. The real posts are sourced from Reddit, while the generated posts are created using the GPT-4 model. Using this dataset, we conduct extensive computational linguistic analyses to (1) compare inspiring content across cultures, (2) compare AI-generated inspiring posts to real inspiring posts, and (3) determine if detection models can accurately distinguish between inspiring content across cultures and data sources.

Given the rise of multimedia content, human translators increasingly focus on culturally adapting not only words but also other modalities such as images to convey the same meaning. While several applications stand to benefit from this, machine translation systems remain confined to dealing with language in speech and text. In this work, we take a first step towards translating images to make them culturally relevant. First, we build three pipelines comprising state-of-the-art generative models to do the task. Next, we build a two-part evaluation dataset: i) concept: comprising 600 images that are cross-culturally coherent, focusing on a single concept per image, and ii) application: comprising 100 images curated from real-world applications. We conduct a multi-faceted human evaluation of translated images to assess for cultural relevance and meaning preservation. We find that as of today, image-editing models fail at this task, but can be improved by leveraging LLMs and retrievers in the loop. Best pipelines can only translate 5% of images for some countries in the easier concept dataset and no translation is successful for some countries in the application dataset, highlighting the challenging nature of the task. Our code and data is released here: https://github.com/simran-khanuja/image-transcreation.

As large language models (LLMs) expand into performing as agents for real-world applications beyond traditional NLP tasks, evaluating their robustness becomes increasingly important. However, existing benchmarks often overlook critical dimensions like cultural and social awareness. To address these, we introduce CASA, a benchmark designed to assess LLM agents' sensitivity to cultural and social norms across two web-based tasks: online shopping and social discussion forums. Our approach evaluates LLM agents' ability to detect and appropriately respond to norm-violating user queries and observations. Furthermore, we propose a comprehensive evaluation framework that measures awareness coverage, helpfulness in managing user queries, and the violation rate when facing misleading web content. Experiments show that current LLMs perform significantly better in non-agent than in web-based agent environments, with agents achieving less than 10% awareness coverage and over 40% violation rates. To improve performance, we explore two methods: prompting and fine-tuning, and find that combining both methods can offer complementary advantages -- fine-tuning on culture-specific datasets significantly enhances the agents' ability to generalize across different regions, while prompting boosts the agents' ability to navigate complex tasks. These findings highlight the importance of constantly benchmarking LLM agents' cultural and social awareness during the development cycle.

Users of natural language interfaces, generally powered by Large Language Models (LLMs),often must repeat their preferences each time they make a similar request. To alleviate this, we propose including some of a user's preferences and instructions in natural language -- collectively termed standing instructions -- as additional context for such interfaces. For example, when a user states I'm hungry, their previously expressed preference for Persian food will be automatically added to the LLM prompt, so as to influence the search for relevant restaurants. We develop NLSI, a language-to-program dataset consisting of over 2.4K dialogues spanning 17 domains, where each dialogue is paired with a user profile (a set of users specific standing instructions) and corresponding structured representations (API calls). A key challenge in NLSI is to identify which subset of the standing instructions is applicable to a given dialogue. NLSI contains diverse phenomena, from simple preferences to interdependent instructions such as triggering a hotel search whenever the user is booking tickets to an event. We conduct experiments on NLSI using prompting with large language models and various retrieval approaches, achieving a maximum of 44.7% exact match on API prediction. Our results demonstrate the challenges in identifying the relevant standing instructions and their interpretation into API calls.

Warning: this paper contains content that may be offensive or upsetting Hate speech moderation on global platforms poses unique challenges due to the multimodal and multilingual nature of content, along with the varying cultural perceptions. How well do current vision-language models (VLMs) navigate these nuances? To investigate this, we create the first multimodal and multilingual parallel hate speech dataset, annotated by a multicultural set of annotators, called Multi3Hate. It contains 300 parallel meme samples across 5 languages: English, German, Spanish, Hindi, and Mandarin. We demonstrate that cultural background significantly affects multimodal hate speech annotation in our dataset. The average pairwise agreement among countries is just 74%, significantly lower than that of randomly selected annotator groups. Our qualitative analysis indicates that the lowest pairwise label agreement-only 67% between the USA and India-can be attributed to cultural factors. We then conduct experiments with 5 large VLMs in a zero-shot setting, finding that these models align more closely with annotations from the US than with those from other cultures, even when the memes and prompts are presented in the dominant language of the other culture. Code and dataset are available at https://github.com/MinhDucBui/Multi3Hate.

In this work, we investigate the correlation between gender and contextual biases, focusing on elements such as action verbs, object nouns, and particularly on occupations. We introduce a novel dataset, GenderLexicon, and a framework that can estimate contextual bias and its related gender bias. Our model can interpret the bias with a score and thus improve the explainability of gender bias. Also, our findings confirm the existence of gender biases beyond occupational stereotypes. To validate our approach and demonstrate its effectiveness, we conduct evaluations on five diverse datasets, including a Japanese dataset.

Large Language Models (LLMs) are becoming increasingly capable across global languages. However, the ability to communicate across languages does not necessarily translate to appropriate cultural representations. A key concern is US-centric bias, where LLMs reflect US rather than local cultural values. We propose a novel methodology that compares LLM-generated response distributions against population-level opinion data from the World Value Survey across four languages (Danish, Dutch, English, and Portuguese). Using a rigorous linear mixed-effects regression framework, we compare two families of models: Google's Gemma models (2B--27B parameters) and successive iterations of OpenAI's turbo-series. Across the families of models, we find no consistent relationships between language capabilities and cultural alignment. While the Gemma models have a positive correlation between language capability and cultural alignment across languages, the OpenAI models do not. Importantly, we find that self-consistency is a stronger predictor of multicultural alignment than multilingual capabilities. Our results demonstrate that achieving meaningful cultural alignment requires dedicated effort beyond improving general language capabilities.

Commonsense is defined as the knowledge that is shared by everyone. However, certain types of commonsense knowledge are correlated with culture and geographic locations and they are only shared locally. For example, the scenarios of wedding ceremonies vary across regions due to different customs influenced by historical and religious factors. Such regional characteristics, however, are generally omitted in prior work. In this paper, we construct a Geo-Diverse Visual Commonsense Reasoning dataset (GD-VCR) to test vision-and-language models' ability to understand cultural and geo-location-specific commonsense. In particular, we study two state-of-the-art Vision-and-Language models, VisualBERT and ViLBERT trained on VCR, a standard multimodal commonsense benchmark with images primarily from Western regions. We then evaluate how well the trained models can generalize to answering the questions in GD-VCR. We find that the performance of both models for non-Western regions including East Asia, South Asia, and Africa is significantly lower than that for Western region. We analyze the reasons behind the performance disparity and find that the performance gap is larger on QA pairs that: 1) are concerned with culture-related scenarios, e.g., weddings, religious activities, and festivals; 2) require high-level geo-diverse commonsense reasoning rather than low-order perception and recognition. Dataset and code are released at https://github.com/WadeYin9712/GD-VCR.

We introduce VULCA-Bench, a multicultural art-critique benchmark for evaluating Vision-Language Models' (VLMs) cultural understanding beyond surface-level visual perception. Existing VLM benchmarks predominantly measure L1-L2 capabilities (object recognition, scene description, and factual question answering) while under-evaluate higher-order cultural interpretation. VULCA-Bench contains 7,410 matched image-critique pairs spanning eight cultural traditions, with Chinese-English bilingual coverage. We operationalise cultural understanding using a five-layer framework (L1-L5, from Visual Perception to Philosophical Aesthetics), instantiated as 225 culture-specific dimensions and supported by expert-written bilingual critiques. Our pilot results indicate that higher-layer reasoning (L3-L5) is consistently more challenging than visual and technical analysis (L1-L2). The dataset, evaluation scripts, and annotation tools are available under CC BY 4.0 in the supplementary materials.

Although large pre-trained language models have achieved great success in many NLP tasks, it has been shown that they reflect human biases from their pre-training corpora. This bias may lead to undesirable outcomes when these models are applied in real-world settings. In this paper, we investigate the bias present in monolingual BERT models across a diverse set of languages (English, Greek, and Persian). While recent research has mostly focused on gender-related biases, we analyze religious and ethnic biases as well and propose a template-based method to measure any kind of bias, based on sentence pseudo-likelihood, that can handle morphologically complex languages with gender-based adjective declensions. We analyze each monolingual model via this method and visualize cultural similarities and differences across different dimensions of bias. Ultimately, we conclude that current methods of probing for bias are highly language-dependent, necessitating cultural insights regarding the unique ways bias is expressed in each language and culture (e.g. through coded language, synecdoche, and other similar linguistic concepts). We also hypothesize that higher measured social biases in the non-English BERT models correlate with user-generated content in their training.

We introduce MENAValues, a novel benchmark designed to evaluate the cultural alignment and multilingual biases of large language models (LLMs) with respect to the beliefs and values of the Middle East and North Africa (MENA) region, an underrepresented area in current AI evaluation efforts. Drawing from large-scale, authoritative human surveys, we curate a structured dataset that captures the sociocultural landscape of MENA with population-level response distributions from 16 countries. To probe LLM behavior, we evaluate diverse models across multiple conditions formed by crossing three perspective framings (neutral, personalized, and third-person/cultural observer) with two language modes (English and localized native languages: Arabic, Persian, Turkish). Our analysis reveals three critical phenomena: "Cross-Lingual Value Shifts" where identical questions yield drastically different responses based on language, "Reasoning-Induced Degradation" where prompting models to explain their reasoning worsens cultural alignment, and "Logit Leakage" where models refuse sensitive questions while internal probabilities reveal strong hidden preferences. We further demonstrate that models collapse into simplistic linguistic categories when operating in native languages, treating diverse nations as monolithic entities. MENAValues offers a scalable framework for diagnosing cultural misalignment, providing both empirical insights and methodological tools for developing more culturally inclusive AI.

Social norms fundamentally shape interpersonal communication. We present NormDial, a high-quality dyadic dialogue dataset with turn-by-turn annotations of social norm adherences and violations for Chinese and American cultures. Introducing the task of social norm observance detection, our dataset is synthetically generated in both Chinese and English using a human-in-the-loop pipeline by prompting large language models with a small collection of expert-annotated social norms. We show that our generated dialogues are of high quality through human evaluation and further evaluate the performance of existing large language models on this task. Our findings point towards new directions for understanding the nuances of social norms as they manifest in conversational contexts that span across languages and cultures.

Language model users often issue queries that lack specification, where the context under which a query was issued -- such as the user's identity, the query's intent, and the criteria for a response to be useful -- is not explicit. For instance, a good response to a subjective query like "What book should I read next?" would depend on the user's preferences, and a good response to an open-ended query like "How do antibiotics work against bacteria?" would depend on the user's expertise. This makes evaluation of responses to such queries an ill-posed task, as evaluators may make arbitrary judgments about the response quality. To remedy this, we present contextualized evaluations, a protocol that synthetically constructs context surrounding an underspecified query and provides it during evaluation. We find that the presence of context can 1) alter conclusions drawn from evaluation, even flipping win rates between model pairs, 2) nudge evaluators to make fewer judgments based on surface-level criteria, like style, and 3) provide new insights about model behavior across diverse contexts. Specifically, our procedure uncovers an implicit bias towards WEIRD contexts in models' "default" responses and we find that models are not equally sensitive to following different contexts, even when they are provided in prompts.

Despite rising global usage of large language models (LLMs), their ability to generate long-form answers to culturally specific questions remains unexplored in many languages. To fill this gap, we perform the first study of textual multilingual long-form QA by creating CaLMQA, a dataset of 51.7K culturally specific questions across 23 different languages. We define culturally specific questions as those that refer to concepts unique to one or a few cultures, or have different answers depending on the cultural or regional context. We obtain these questions by crawling naturally-occurring questions from community web forums in high-resource languages, and by hiring native speakers to write questions in under-resourced, rarely-studied languages such as Fijian and Kirundi. Our data collection methodologies are translation-free, enabling the collection of culturally unique questions like "Kuber iki umwami wa mbere w'uburundi yitwa Ntare?" (Kirundi; English translation: "Why was the first king of Burundi called Ntare (Lion)?"). We evaluate factuality, relevance and surface-level quality of LLM-generated long-form answers, finding that (1) for many languages, even the best models make critical surface-level errors (e.g., answering in the wrong language, repetition), especially for low-resource languages; and (2) answers to culturally specific questions contain more factual errors than answers to culturally agnostic questions -- questions that have consistent meaning and answer across many cultures. We release CaLMQA to facilitate future research in cultural and multilingual long-form QA.

Figurative language permeates human communication, but at the same time is relatively understudied in NLP. Datasets have been created in English to accelerate progress towards measuring and improving figurative language processing in language models (LMs). However, the use of figurative language is an expression of our cultural and societal experiences, making it difficult for these phrases to be universally applicable. In this work, we create a figurative language inference dataset, \datasetname, for seven diverse languages associated with a variety of cultures: Hindi, Indonesian, Javanese, Kannada, Sundanese, Swahili and Yoruba. Our dataset reveals that each language relies on cultural and regional concepts for figurative expressions, with the highest overlap between languages originating from the same region. We assess multilingual LMs' abilities to interpret figurative language in zero-shot and few-shot settings. All languages exhibit a significant deficiency compared to English, with variations in performance reflecting the availability of pre-training and fine-tuning data, emphasizing the need for LMs to be exposed to a broader range of linguistic and cultural variation during training.

Multilingual benchmarks rarely test reasoning over culturally grounded premises: translated datasets keep English-centric scenarios, while culture-first datasets often lack control over the reasoning required. We propose Macaron, a template-first benchmark that factorizes reasoning type and cultural aspect across question languages. Using 100 language-agnostic templates that cover 7 reasoning types, 22 cultural aspects, native annotators create scenario-aligned English and local-language multiple-choice questions and systematically derived True/False questions. Macaron contains 11,862 instances spanning 20 countries/cultural contexts, 10 scripts, and 20 languages (including low-resource ones like Amharic, Yoruba, Zulu, Kyrgyz, and some Arabic dialects). In zero-shot evaluation of 21 multilingual LLMs, reasoning-mode models achieve the strongest performance and near-parity between English and local languages, while open-weight models degrade substantially in local languages and often approach chance on T/F tasks. Culture-grounded mathematical and counting templates are consistently the hardest. The data can be accessed here https://huggingface.co/datasets/AlaaAhmed2444/Macaron.

This paper introduces a large-scale multimodal and multilingual dataset that aims to facilitate research on grounding words to images in their contextual usage in language. The dataset consists of images selected to unambiguously illustrate concepts expressed in sentences from movie subtitles. The dataset is a valuable resource as (i) the images are aligned to text fragments rather than whole sentences; (ii) multiple images are possible for a text fragment and a sentence; (iii) the sentences are free-form and real-world like; (iv) the parallel texts are multilingual. We set up a fill-in-the-blank game for humans to evaluate the quality of the automatic image selection process of our dataset. We show the utility of the dataset on two automatic tasks: (i) fill-in-the-blank; (ii) lexical translation. Results of the human evaluation and automatic models demonstrate that images can be a useful complement to the textual context. The dataset will benefit research on visual grounding of words especially in the context of free-form sentences, and can be obtained from https://doi.org/10.5281/zenodo.5034604 under a Creative Commons licence.

This paper introduces ArtELingo, a new benchmark and dataset, designed to encourage work on diversity across languages and cultures. Following ArtEmis, a collection of 80k artworks from WikiArt with 0.45M emotion labels and English-only captions, ArtELingo adds another 0.79M annotations in Arabic and Chinese, plus 4.8K in Spanish to evaluate "cultural-transfer" performance. More than 51K artworks have 5 annotations or more in 3 languages. This diversity makes it possible to study similarities and differences across languages and cultures. Further, we investigate captioning tasks, and find diversity improves the performance of baseline models. ArtELingo is publicly available at https://www.artelingo.org/ with standard splits and baseline models. We hope our work will help ease future research on multilinguality and culturally-aware AI.

Large Language Models (LLMs) are trained on extensive web corpora, which enable them to understand and generate human-like text. However, this training process also results in inherent biases within the models. These biases arise from web data's diverse and often uncurated nature, containing various stereotypes and prejudices. Previous works on debiasing models rely on benchmark datasets to measure their method's performance. However, these datasets suffer from several pitfalls due to the highly subjective understanding of bias, highlighting a critical need for contextual exploration. We propose understanding the context of inputs by considering the diverse situations in which they may arise. Our contribution is two-fold: (i) we augment 2,291 stereotyped statements from two existing bias-benchmark datasets with points for adding context; (ii) we develop the Context-Oriented Bias Indicator and Assessment Score (COBIAS) to assess a statement's contextual reliability in measuring bias. Our metric aligns with human judgment on contextual reliability of statements (Spearman's rho = 0.65, p = 3.4 * 10^{-60}) and can be used to create reliable datasets, which would assist bias mitigation works.