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Apr 20

Countering Malicious Content Moderation Evasion in Online Social Networks: Simulation and Detection of Word Camouflage

Content moderation is the process of screening and monitoring user-generated content online. It plays a crucial role in stopping content resulting from unacceptable behaviors such as hate speech, harassment, violence against specific groups, terrorism, racism, xenophobia, homophobia, or misogyny, to mention some few, in Online Social Platforms. These platforms make use of a plethora of tools to detect and manage malicious information; however, malicious actors also improve their skills, developing strategies to surpass these barriers and continuing to spread misleading information. Twisting and camouflaging keywords are among the most used techniques to evade platform content moderation systems. In response to this recent ongoing issue, this paper presents an innovative approach to address this linguistic trend in social networks through the simulation of different content evasion techniques and a multilingual Transformer model for content evasion detection. In this way, we share with the rest of the scientific community a multilingual public tool, named "pyleetspeak" to generate/simulate in a customizable way the phenomenon of content evasion through automatic word camouflage and a multilingual Named-Entity Recognition (NER) Transformer-based model tuned for its recognition and detection. The multilingual NER model is evaluated in different textual scenarios, detecting different types and mixtures of camouflage techniques, achieving an overall weighted F1 score of 0.8795. This article contributes significantly to countering malicious information by developing multilingual tools to simulate and detect new methods of evasion of content on social networks, making the fight against information disorders more effective.

  • 4 authors
·
Dec 27, 2022

Making MLLMs Blind: Adversarial Smuggling Attacks in MLLM Content Moderation

Multimodal Large Language Models (MLLMs) are increasingly being deployed as automated content moderators. Within this landscape, we uncover a critical threat: Adversarial Smuggling Attacks. Unlike adversarial perturbations (for misclassification) and adversarial jailbreaks (for harmful output generation), adversarial smuggling exploits the Human-AI capability gap. It encodes harmful content into human-readable visual formats that remain AI-unreadable, thereby evading automated detection and enabling the dissemination of harmful content. We classify smuggling attacks into two pathways: (1) Perceptual Blindness, disrupting text recognition; and (2) Reasoning Blockade, inhibiting semantic understanding despite successful text recognition. To evaluate this threat, we constructed SmuggleBench, the first comprehensive benchmark comprising 1,700 adversarial smuggling attack instances. Evaluations on SmuggleBench reveal that both proprietary (e.g., GPT-5) and open-source (e.g., Qwen3-VL) state-of-the-art models are vulnerable to this threat, producing Attack Success Rates (ASR) exceeding 90%. By analyzing the vulnerability through the lenses of perception and reasoning, we identify three root causes: the limited capabilities of vision encoders, the robustness gap in OCR, and the scarcity of domain-specific adversarial examples. We conduct a preliminary exploration of mitigation strategies, investigating the potential of test-time scaling (via CoT) and adversarial training (via SFT) to mitigate this threat. Our code is publicly available at https://github.com/zhihengli-casia/smugglebench.

  • 11 authors
·
Apr 7

Scaling Reinforcement Learning for Content Moderation with Large Language Models

Content moderation at scale remains one of the most pressing challenges in today's digital ecosystem, where billions of user- and AI-generated artifacts must be continuously evaluated for policy violations. Although recent advances in large language models (LLMs) have demonstrated strong potential for policy-grounded moderation, the practical challenges of training these systems to achieve expert-level accuracy in real-world settings remain largely unexplored, particularly in regimes characterized by label sparsity, evolving policy definitions, and the need for nuanced reasoning beyond shallow pattern matching. In this work, we present a comprehensive empirical investigation of scaling reinforcement learning (RL) for content classification, systematically evaluating multiple RL training recipes and reward-shaping strategies-including verifiable rewards and LLM-as-judge frameworks-to transform general-purpose language models into specialized, policy-aligned classifiers across three real-world content moderation tasks. Our findings provide actionable insights for industrial-scale moderation systems, demonstrating that RL exhibits sigmoid-like scaling behavior in which performance improves smoothly with increased training data, rollouts, and optimization steps before gradually saturating. Moreover, we show that RL substantially improves performance on tasks requiring complex policy-grounded reasoning while achieving up to 100x higher data efficiency than supervised fine-tuning, making it particularly effective in domains where expert annotations are scarce or costly.

  • 18 authors
·
Dec 23, 2025

FlexGuard: Continuous Risk Scoring for Strictness-Adaptive LLM Content Moderation

Ensuring the safety of LLM-generated content is essential for real-world deployment. Most existing guardrail models formulate moderation as a fixed binary classification task, implicitly assuming a fixed definition of harmfulness. In practice, enforcement strictness - how conservatively harmfulness is defined and enforced - varies across platforms and evolves over time, making binary moderators brittle under shifting requirements. We first introduce FlexBench, a strictness-adaptive LLM moderation benchmark that enables controlled evaluation under multiple strictness regimes. Experiments on FlexBench reveal substantial cross-strictness inconsistency in existing moderators: models that perform well under one regime can degrade substantially under others, limiting their practical usability. To address this, we propose FlexGuard, an LLM-based moderator that outputs a calibrated continuous risk score reflecting risk severity and supports strictness-specific decisions via thresholding. We train FlexGuard via risk-alignment optimization to improve score-severity consistency and provide practical threshold selection strategies to adapt to target strictness at deployment. Experiments on FlexBench and public benchmarks demonstrate that FlexGuard achieves higher moderation accuracy and substantially improved robustness under varying strictness. We release the source code and data to support reproducibility.

  • 4 authors
·
Feb 26

Contextualized Counterspeech: Strategies for Adaptation, Personalization, and Evaluation

AI-generated counterspeech offers a promising and scalable strategy to curb online toxicity through direct replies that promote civil discourse. However, current counterspeech is one-size-fits-all, lacking adaptation to the moderation context and the users involved. We propose and evaluate multiple strategies for generating tailored counterspeech that is adapted to the moderation context and personalized for the moderated user. We instruct an LLaMA2-13B model to generate counterspeech, experimenting with various configurations based on different contextual information and fine-tuning strategies. We identify the configurations that generate persuasive counterspeech through a combination of quantitative indicators and human evaluations collected via a pre-registered mixed-design crowdsourcing experiment. Results show that contextualized counterspeech can significantly outperform state-of-the-art generic counterspeech in adequacy and persuasiveness, without compromising other characteristics. Our findings also reveal a poor correlation between quantitative indicators and human evaluations, suggesting that these methods assess different aspects and highlighting the need for nuanced evaluation methodologies. The effectiveness of contextualized AI-generated counterspeech and the divergence between human and algorithmic evaluations underscore the importance of increased human-AI collaboration in content moderation.

  • 6 authors
·
Dec 10, 2024 2

LLM-based Rewriting of Inappropriate Argumentation using Reinforcement Learning from Machine Feedback

Ensuring that online discussions are civil and productive is a major challenge for social media platforms. Such platforms usually rely both on users and on automated detection tools to flag inappropriate arguments of other users, which moderators then review. However, this kind of post-hoc moderation is expensive and time-consuming, and moderators are often overwhelmed by the amount and severity of flagged content. Instead, a promising alternative is to prevent negative behavior during content creation. This paper studies how inappropriate language in arguments can be computationally mitigated. We propose a reinforcement learning-based rewriting approach that balances content preservation and appropriateness based on existing classifiers, prompting an instruction-finetuned large language model (LLM) as our initial policy. Unlike related style transfer tasks, rewriting inappropriate arguments allows deleting and adding content permanently. It is therefore tackled on document level rather than sentence level. We evaluate different weighting schemes for the reward function in both absolute and relative human assessment studies. Systematic experiments on non-parallel data provide evidence that our approach can mitigate the inappropriateness of arguments while largely preserving their content. It significantly outperforms competitive baselines, including few-shot learning, prompting, and humans.

  • 4 authors
·
Jun 5, 2024

Advancing Content Moderation: Evaluating Large Language Models for Detecting Sensitive Content Across Text, Images, and Videos

The widespread dissemination of hate speech, harassment, harmful and sexual content, and violence across websites and media platforms presents substantial challenges and provokes widespread concern among different sectors of society. Governments, educators, and parents are often at odds with media platforms about how to regulate, control, and limit the spread of such content. Technologies for detecting and censoring the media contents are a key solution to addressing these challenges. Techniques from natural language processing and computer vision have been used widely to automatically identify and filter out sensitive content such as offensive languages, violence, nudity, and addiction in both text, images, and videos, enabling platforms to enforce content policies at scale. However, existing methods still have limitations in achieving high detection accuracy with fewer false positives and false negatives. Therefore, more sophisticated algorithms for understanding the context of both text and image may open rooms for improvement in content censorship to build a more efficient censorship system. In this paper, we evaluate existing LLM-based content moderation solutions such as OpenAI moderation model and Llama-Guard3 and study their capabilities to detect sensitive contents. Additionally, we explore recent LLMs such as GPT, Gemini, and Llama in identifying inappropriate contents across media outlets. Various textual and visual datasets like X tweets, Amazon reviews, news articles, human photos, cartoons, sketches, and violence videos have been utilized for evaluation and comparison. The results demonstrate that LLMs outperform traditional techniques by achieving higher accuracy and lower false positive and false negative rates. This highlights the potential to integrate LLMs into websites, social media platforms, and video-sharing services for regulatory and content moderation purposes.

  • 4 authors
·
Nov 26, 2024

Beyond One-Size-Fits-All: Personalized Harmful Content Detection with In-Context Learning

The proliferation of harmful online content--e.g., toxicity, spam, and negative sentiment--demands robust and adaptable moderation systems. However, prevailing moderation systems are centralized and task-specific, offering limited transparency and neglecting diverse user preferences--an approach ill-suited for privacy-sensitive or decentralized environments. We propose a novel framework that leverages in-context learning (ICL) with foundation models to unify the detection of toxicity, spam, and negative sentiment across binary, multi-class, and multi-label settings. Crucially, our approach enables lightweight personalization, allowing users to easily block new categories, unblock existing ones, or extend detection to semantic variations through simple prompt-based interventions--all without model retraining. Extensive experiments on public benchmarks (TextDetox, UCI SMS, SST2) and a new, annotated Mastodon dataset reveal that: (i) foundation models achieve strong cross-task generalization, often matching or surpassing task-specific fine-tuned models; (ii) effective personalization is achievable with as few as one user-provided example or definition; and (iii) augmenting prompts with label definitions or rationales significantly enhances robustness to noisy, real-world data. Our work demonstrates a definitive shift beyond one-size-fits-all moderation, establishing ICL as a practical, privacy-preserving, and highly adaptable pathway for the next generation of user-centric content safety systems. To foster reproducibility and facilitate future research, we publicly release our code on GitHub and the annotated Mastodon dataset on Hugging Face.

  • 3 authors
·
Oct 29, 2025

Detection of Somali-written Fake News and Toxic Messages on the Social Media Using Transformer-based Language Models

The fact that everyone with a social media account can create and share content, and the increasing public reliance on social media platforms as a news and information source bring about significant challenges such as misinformation, fake news, harmful content, etc. Although human content moderation may be useful to an extent and used by these platforms to flag posted materials, the use of AI models provides a more sustainable, scalable, and effective way to mitigate these harmful contents. However, low-resourced languages such as the Somali language face limitations in AI automation, including scarce annotated training datasets and lack of language models tailored to their unique linguistic characteristics. This paper presents part of our ongoing research work to bridge some of these gaps for the Somali language. In particular, we created two human-annotated social-media-sourced Somali datasets for two downstream applications, fake news \& toxicity classification, and developed a transformer-based monolingual Somali language model (named SomBERTa) -- the first of its kind to the best of our knowledge. SomBERTa is then fine-tuned and evaluated on toxic content, fake news and news topic classification datasets. Comparative evaluation analysis of the proposed model against related multilingual models (e.g., AfriBERTa, AfroXLMR, etc) demonstrated that SomBERTa consistently outperformed these comparators in both fake news and toxic content classification tasks while achieving the best average accuracy (87.99%) across all tasks. This research contributes to Somali NLP by offering a foundational language model and a replicable framework for other low-resource languages, promoting digital and AI inclusivity and linguistic diversity.

  • 6 authors
·
Mar 23, 2025

Online Moderation in Competitive Action Games: How Intervention Affects Player Behaviors

Online competitive action games have flourished as a space for entertainment and social connections, yet they face challenges from a small percentage of players engaging in disruptive behaviors. This study delves into the under-explored realm of understanding the effects of moderation on player behavior within online gaming on an example of a popular title - Call of Duty(R): Modern Warfare(R)II. We employ a quasi-experimental design and causal inference techniques to examine the impact of moderation in a real-world industry-scale moderation system. We further delve into novel aspects around the impact of delayed moderation, as well as the severity of applied punishment. We examine these effects on a set of four disruptive behaviors including cheating, offensive user name, chat, and voice. Our findings uncover the dual impact moderation has on reducing disruptive behavior and discouraging disruptive players from participating. We further uncover differences in the effectiveness of quick and delayed moderation and the varying severity of punishment. Our examination of real-world gaming interactions sets a precedent in understanding the effectiveness of moderation and its impact on player behavior. Our insights offer actionable suggestions for the most promising avenues for improving real-world moderation practices, as well as the heterogeneous impact moderation has on indifferent players.

  • 10 authors
·
Nov 1, 2024

Testing Hateful Speeches against Policies

In the recent years, many software systems have adopted AI techniques, especially deep learning techniques. Due to their black-box nature, AI-based systems brought challenges to traceability, because AI system behaviors are based on models and data, whereas the requirements or policies are rules in the form of natural or programming language. To the best of our knowledge, there is a limited amount of studies on how AI and deep neural network-based systems behave against rule-based requirements/policies. This experience paper examines deep neural network behaviors against rule-based requirements described in natural language policies. In particular, we focus on a case study to check AI-based content moderation software against content moderation policies. First, using crowdsourcing, we collect natural language test cases which match each moderation policy, we name this dataset HateModerate; second, using the test cases in HateModerate, we test the failure rates of state-of-the-art hate speech detection software, and we find that these models have high failure rates for certain policies; finally, since manual labeling is costly, we further proposed an automated approach to augument HateModerate by finetuning OpenAI's large language models to automatically match new examples to policies. The dataset and code of this work can be found on our anonymous website: https://sites.google.com/view/content-moderation-project.

  • 5 authors
·
Jul 23, 2023

Beyond Hate: Differentiating Uncivil and Intolerant Speech in Multimodal Content Moderation

Current multimodal toxicity benchmarks typically use a single binary hatefulness label. This coarse approach conflates two fundamentally different characteristics of expression: tone and content. Drawing on communication science theory, we introduce a fine-grained annotation scheme that distinguishes two separable dimensions: incivility (rude or dismissive tone) and intolerance (content that attacks pluralism and targets groups or identities) and apply it to 2,030 memes from the Hateful Memes dataset. We evaluate different vision-language models under coarse-label training, transfer learning across label schemes and a joint learning approach that combines the coarse hatefulness label with our fine-grained annotations. Our results show that fine-grained annotations complement existing coarse labels and, when used jointly, improve overall model performance. Moreover, models trained with the fine-grained scheme exhibit more balanced moderation-relevant error profiles and are less prone to under-detection of harmful content than models trained on hatefulness labels alone (FNR-FPR, the difference between false negative and false positive rates: 0.74 to 0.42 for LLaVA-1.6-Mistral-7B; 0.54 to 0.28 for Qwen2.5-VL-7B). This work contributes to data-centric approaches in content moderation by improving the reliability and accuracy of moderation systems through enhanced data quality. Overall, combining both coarse and fine-grained labels provides a practical route to more reliable multimodal moderation.

  • 4 authors
·
Mar 23

Detecting Harmful Memes with Decoupled Understanding and Guided CoT Reasoning

Detecting harmful memes is essential for maintaining the integrity of online environments. However, current approaches often struggle with resource efficiency, flexibility, or explainability, limiting their practical deployment in content moderation systems. To address these challenges, we introduce U-CoT+, a novel framework for harmful meme detection. Instead of relying solely on prompting or fine-tuning multimodal models, we first develop a high-fidelity meme-to-text pipeline that converts visual memes into detail-preserving textual descriptions. This design decouples meme interpretation from meme classification, thus avoiding immediate reasoning over complex raw visual content and enabling resource-efficient harmful meme detection with general large language models (LLMs). Building on these textual descriptions, we further incorporate targeted, interpretable human-crafted guidelines to guide models' reasoning under zero-shot CoT prompting. As such, this framework allows for easy adaptation to different harmfulness detection criteria across platforms, regions, and over time, offering high flexibility and explainability. Extensive experiments on seven benchmark datasets validate the effectiveness of our framework, highlighting its potential for explainable and low-resource harmful meme detection using small-scale LLMs. Codes and data are available at: https://anonymous.4open.science/r/HMC-AF2B/README.md.

  • 3 authors
·
Jun 10, 2025 2

Concept Arithmetics for Circumventing Concept Inhibition in Diffusion Models

Motivated by ethical and legal concerns, the scientific community is actively developing methods to limit the misuse of Text-to-Image diffusion models for reproducing copyrighted, violent, explicit, or personal information in the generated images. Simultaneously, researchers put these newly developed safety measures to the test by assuming the role of an adversary to find vulnerabilities and backdoors in them. We use compositional property of diffusion models, which allows to leverage multiple prompts in a single image generation. This property allows us to combine other concepts, that should not have been affected by the inhibition, to reconstruct the vector, responsible for target concept generation, even though the direct computation of this vector is no longer accessible. We provide theoretical and empirical evidence why the proposed attacks are possible and discuss the implications of these findings for safe model deployment. We argue that it is essential to consider all possible approaches to image generation with diffusion models that can be employed by an adversary. Our work opens up the discussion about the implications of concept arithmetics and compositional inference for safety mechanisms in diffusion models. Content Advisory: This paper contains discussions and model-generated content that may be considered offensive. Reader discretion is advised. Project page: https://cs-people.bu.edu/vpetsiuk/arc

  • 2 authors
·
Apr 21, 2024

From Sparse Decisions to Dense Reasoning: A Multi-attribute Trajectory Paradigm for Multimodal Moderation

Safety moderation is pivotal for identifying harmful content. Despite the success of textual safety moderation, its multimodal counterparts remain hindered by a dual sparsity of data and supervision. Conventional reliance on binary labels lead to shortcut learning, which obscures the intrinsic classification boundaries necessary for effective multimodal discrimination. Hence, we propose a novel learning paradigm (UniMod) that transitions from sparse decision-making to dense reasoning traces. By constructing structured trajectories encompassing evidence grounding, modality assessment, risk mapping, policy decision, and response generation, we reformulate monolithic decision tasks into a multi-dimensional boundary learning process. This approach forces the model to ground its decision in explicit safety semantics, preventing the model from converging on superficial shortcuts. To facilitate this paradigm, we develop a multi-head scalar reward model (UniRM). UniRM provides multi-dimensional supervision by assigning attribute-level scores to the response generation stage. Furthermore, we introduce specialized optimization strategies to decouple task-specific parameters and rebalance training dynamics, effectively resolving interference between diverse objectives in multi-task learning. Empirical results show UniMod achieves competitive textual moderation performance and sets a new multimodal benchmark using less than 40\% of the training data used by leading baselines. Ablations further validate our multi-attribute trajectory reasoning, offering an effective and efficient framework for multimodal moderation. Supplementary materials are available at https://trustworthylab.github.io/UniMod/{project website}.

  • 9 authors
·
Jan 28

Detecting and Understanding Harmful Memes: A Survey

The automatic identification of harmful content online is of major concern for social media platforms, policymakers, and society. Researchers have studied textual, visual, and audio content, but typically in isolation. Yet, harmful content often combines multiple modalities, as in the case of memes, which are of particular interest due to their viral nature. With this in mind, here we offer a comprehensive survey with a focus on harmful memes. Based on a systematic analysis of recent literature, we first propose a new typology of harmful memes, and then we highlight and summarize the relevant state of the art. One interesting finding is that many types of harmful memes are not really studied, e.g., such featuring self-harm and extremism, partly due to the lack of suitable datasets. We further find that existing datasets mostly capture multi-class scenarios, which are not inclusive of the affective spectrum that memes can represent. Another observation is that memes can propagate globally through repackaging in different languages and that they can also be multilingual, blending different cultures. We conclude by highlighting several challenges related to multimodal semiotics, technological constraints, and non-trivial social engagement, and we present several open-ended aspects such as delineating online harm and empirically examining related frameworks and assistive interventions, which we believe will motivate and drive future research.

  • 10 authors
·
May 9, 2022

Perpetuating Misogyny with Generative AI: How Model Personalization Normalizes Gendered Harm

Open-source text-to-image (TTI) pipelines have become dominant in the landscape of AI-generated visual content, driven by technological advances that enable users to personalize models through adapters tailored to specific tasks. While personalization methods such as LoRA offer unprecedented creative opportunities, they also facilitate harmful practices, including the generation of non-consensual deepfakes and the amplification of misogynistic or hypersexualized content. This study presents an exploratory sociotechnical analysis of CivitAI, the most active platform for sharing and developing open-source TTI models. Drawing on a dataset of more than 40 million user-generated images and over 230,000 models, we find a disproportionate rise in not-safe-for-work (NSFW) content and a significant number of models intended to mimic real individuals. We also observe a strong influence of internet subcultures on the tools and practices shaping model personalizations and resulting visual media. In response to these findings, we contextualize the emergence of exploitative visual media through feminist and constructivist perspectives on technology, emphasizing how design choices and community dynamics shape platform outcomes. Building on this analysis, we propose interventions aimed at mitigating downstream harm, including improved content moderation, rethinking tool design, and establishing clearer platform policies to promote accountability and consent.

  • 2 authors
·
May 7, 2025

T2Vs Meet VLMs: A Scalable Multimodal Dataset for Visual Harmfulness Recognition

To address the risks of encountering inappropriate or harmful content, researchers managed to incorporate several harmful contents datasets with machine learning methods to detect harmful concepts. However, existing harmful datasets are curated by the presence of a narrow range of harmful objects, and only cover real harmful content sources. This hinders the generalizability of methods based on such datasets, potentially leading to misjudgments. Therefore, we propose a comprehensive harmful dataset, Visual Harmful Dataset 11K (VHD11K), consisting of 10,000 images and 1,000 videos, crawled from the Internet and generated by 4 generative models, across a total of 10 harmful categories covering a full spectrum of harmful concepts with nontrivial definition. We also propose a novel annotation framework by formulating the annotation process as a multi-agent Visual Question Answering (VQA) task, having 3 different VLMs "debate" about whether the given image/video is harmful, and incorporating the in-context learning strategy in the debating process. Therefore, we can ensure that the VLMs consider the context of the given image/video and both sides of the arguments thoroughly before making decisions, further reducing the likelihood of misjudgments in edge cases. Evaluation and experimental results demonstrate that (1) the great alignment between the annotation from our novel annotation framework and those from human, ensuring the reliability of VHD11K; (2) our full-spectrum harmful dataset successfully identifies the inability of existing harmful content detection methods to detect extensive harmful contents and improves the performance of existing harmfulness recognition methods; (3) VHD11K outperforms the baseline dataset, SMID, as evidenced by the superior improvement in harmfulness recognition methods. The complete dataset and code can be found at https://github.com/nctu-eva-lab/VHD11K.

  • 4 authors
·
Sep 29, 2024

GuardEval: A Multi-Perspective Benchmark for Evaluating Safety, Fairness, and Robustness in LLM Moderators

As large language models (LLMs) become deeply embedded in daily life, the urgent need for safer moderation systems, distinguishing between naive from harmful requests while upholding appropriate censorship boundaries, has never been greater. While existing LLMs can detect harmful or unsafe content, they often struggle with nuanced cases such as implicit offensiveness, subtle gender and racial biases, and jailbreak prompts, due to the subjective and context-dependent nature of these issues. Furthermore, their heavy reliance on training data can reinforce societal biases, resulting in inconsistent and ethically problematic outputs. To address these challenges, we introduce GuardEval, a unified multi-perspective benchmark dataset designed for both training and evaluation, containing 106 fine-grained categories spanning human emotions, offensive and hateful language, gender and racial bias, and broader safety concerns. We also present GemmaGuard (GGuard), a QLoRA fine-tuned version of Gemma3-12B trained on GuardEval, to assess content moderation with fine-grained labels. Our evaluation shows that GGuard achieves a macro F1 score of 0.832, substantially outperforming leading moderation models, including OpenAI Moderator (0.64) and Llama Guard (0.61). We show that multi-perspective, human-centered safety benchmarks are critical for reducing biased and inconsistent moderation decisions. GuardEval and GGuard together demonstrate that diverse, representative data materially improve safety, fairness, and robustness on complex, borderline cases.

  • 8 authors
·
Dec 22, 2025

Qilin: A Multimodal Information Retrieval Dataset with APP-level User Sessions

User-generated content (UGC) communities, especially those featuring multimodal content, improve user experiences by integrating visual and textual information into results (or items). The challenge of improving user experiences in complex systems with search and recommendation (S\&R) services has drawn significant attention from both academia and industry these years. However, the lack of high-quality datasets has limited the research progress on multimodal S\&R. To address the growing need for developing better S\&R services, we present a novel multimodal information retrieval dataset in this paper, namely Qilin. The dataset is collected from Xiaohongshu, a popular social platform with over 300 million monthly active users and an average search penetration rate of over 70\%. In contrast to existing datasets, Qilin offers a comprehensive collection of user sessions with heterogeneous results like image-text notes, video notes, commercial notes, and direct answers, facilitating the development of advanced multimodal neural retrieval models across diverse task settings. To better model user satisfaction and support the analysis of heterogeneous user behaviors, we also collect extensive APP-level contextual signals and genuine user feedback. Notably, Qilin contains user-favored answers and their referred results for search requests triggering the Deep Query Answering (DQA) module. This allows not only the training \& evaluation of a Retrieval-augmented Generation (RAG) pipeline, but also the exploration of how such a module would affect users' search behavior. Through comprehensive analysis and experiments, we provide interesting findings and insights for further improving S\&R systems. We hope that Qilin will significantly contribute to the advancement of multimodal content platforms with S\&R services in the future.

  • 12 authors
·
Mar 1, 2025 2

LLM-Based Multi-Task Bangla Hate Speech Detection: Type, Severity, and Target

Online social media platforms are central to everyday communication and information seeking. While these platforms serve positive purposes, they also provide fertile ground for the spread of hate speech, offensive language, and bullying content targeting individuals, organizations, and communities. Such content undermines safety, participation, and equity online. Reliable detection systems are therefore needed, especially for low-resource languages where moderation tools are limited. In Bangla, prior work has contributed resources and models, but most are single-task (e.g., binary hate/offense) with limited coverage of multi-facet signals (type, severity, target). We address these gaps by introducing the first multi-task Bangla hate-speech dataset, BanglaMultiHate, one of the largest manually annotated corpus to date. Building on this resource, we conduct a comprehensive, controlled comparison spanning classical baselines, monolingual pretrained models, and LLMs under zero-shot prompting and LoRA fine-tuning. Our experiments assess LLM adaptability in a low-resource setting and reveal a consistent trend: although LoRA-tuned LLMs are competitive with BanglaBERT, culturally and linguistically grounded pretraining remains critical for robust performance. Together, our dataset and findings establish a stronger benchmark for developing culturally aligned moderation tools in low-resource contexts. For reproducibility, we will release the dataset and all related scripts.

  • 5 authors
·
Oct 1, 2025

Composed Multi-modal Retrieval: A Survey of Approaches and Applications

With the rapid growth of multi-modal data from social media, short video platforms, and e-commerce, content-based retrieval has become essential for efficiently searching and utilizing heterogeneous information. Over time, retrieval techniques have evolved from Unimodal Retrieval (UR) to Cross-modal Retrieval (CR) and, more recently, to Composed Multi-modal Retrieval (CMR). CMR enables users to retrieve images or videos by integrating a reference visual input with textual modifications, enhancing search flexibility and precision. This paper provides a comprehensive review of CMR, covering its fundamental challenges, technical advancements, and categorization into supervised, zero-shot, and semi-supervised learning paradigms. We discuss key research directions, including data augmentation, model architecture, and loss optimization in supervised CMR, as well as transformation frameworks and external knowledge integration in zero-shot CMR. Additionally, we highlight the application potential of CMR in composed image retrieval, video retrieval, and person retrieval, which have significant implications for e-commerce, online search, and public security. Given its ability to refine and personalize search experiences, CMR is poised to become a pivotal technology in next-generation retrieval systems. A curated list of related works and resources is available at: https://github.com/kkzhang95/Awesome-Composed-Multi-modal-Retrieval

  • 4 authors
·
Mar 3, 2025

Toxicity Ahead: Forecasting Conversational Derailment on GitHub

Toxic interactions in Open Source Software (OSS) communities reduce contributor engagement and threaten project sustainability. Preventing such toxicity before it emerges requires a clear understanding of how harmful conversations unfold. However, most proactive moderation strategies are manual, requiring significant time and effort from community maintainers. To support more scalable approaches, we curate a dataset of 159 derailed toxic threads and 207 non-toxic threads from GitHub discussions. Our analysis reveals that toxicity can be forecast by tension triggers, sentiment shifts, and specific conversational patterns. We present a novel Large Language Model (LLM)-based framework for predicting conversational derailment on GitHub using a two-step prompting pipeline. First, we generate Summaries of Conversation Dynamics (SCDs) via Least-to-Most (LtM) prompting; then we use these summaries to estimate the likelihood of derailment. Evaluated on Qwen and Llama models, our LtM strategy achieves F1-scores of 0.901 and 0.852, respectively, at a decision threshold of 0.3, outperforming established NLP baselines on conversation derailment. External validation on a dataset of 308 GitHub issue threads (65 toxic, 243 non-toxic) yields an F1-score up to 0.797. Our findings demonstrate the effectiveness of structured LLM prompting for early detection of conversational derailment in OSS, enabling proactive and explainable moderation.

  • 5 authors
·
Dec 16, 2025 2

JiraiBench: A Bilingual Benchmark for Evaluating Large Language Models' Detection of Human Self-Destructive Behavior Content in Jirai Community

This paper introduces JiraiBench, the first bilingual benchmark for evaluating large language models' effectiveness in detecting self-destructive content across Chinese and Japanese social media communities. Focusing on the transnational "Jirai" (landmine) online subculture that encompasses multiple forms of self-destructive behaviors including drug overdose, eating disorders, and self-harm, we present a comprehensive evaluation framework incorporating both linguistic and cultural dimensions. Our dataset comprises 10,419 Chinese posts and 5,000 Japanese posts with multidimensional annotation along three behavioral categories, achieving substantial inter-annotator agreement. Experimental evaluations across four state-of-the-art models reveal significant performance variations based on instructional language, with Japanese prompts unexpectedly outperforming Chinese prompts when processing Chinese content. This emergent cross-cultural transfer suggests that cultural proximity can sometimes outweigh linguistic similarity in detection tasks. Cross-lingual transfer experiments with fine-tuned models further demonstrate the potential for knowledge transfer between these language systems without explicit target language training. These findings highlight the need for culturally-informed approaches to multilingual content moderation and provide empirical evidence for the importance of cultural context in developing more effective detection systems for vulnerable online communities.

  • 8 authors
·
Mar 27, 2025

Kuaipedia: a Large-scale Multi-modal Short-video Encyclopedia

Online encyclopedias, such as Wikipedia, have been well-developed and researched in the last two decades. One can find any attributes or other information of a wiki item on a wiki page edited by a community of volunteers. However, the traditional text, images and tables can hardly express some aspects of an wiki item. For example, when we talk about ``Shiba Inu'', one may care more about ``How to feed it'' or ``How to train it not to protect its food''. Currently, short-video platforms have become a hallmark in the online world. Whether you're on TikTok, Instagram, Kuaishou, or YouTube Shorts, short-video apps have changed how we consume and create content today. Except for producing short videos for entertainment, we can find more and more authors sharing insightful knowledge widely across all walks of life. These short videos, which we call knowledge videos, can easily express any aspects (e.g. hair or how-to-feed) consumers want to know about an item (e.g. Shiba Inu), and they can be systematically analyzed and organized like an online encyclopedia. In this paper, we propose Kuaipedia, a large-scale multi-modal encyclopedia consisting of items, aspects, and short videos lined to them, which was extracted from billions of videos of Kuaishou (Kwai), a well-known short-video platform in China. We first collected items from multiple sources and mined user-centered aspects from millions of users' queries to build an item-aspect tree. Then we propose a new task called ``multi-modal item-aspect linking'' as an expansion of ``entity linking'' to link short videos into item-aspect pairs and build the whole short-video encyclopedia. Intrinsic evaluations show that our encyclopedia is of large scale and highly accurate. We also conduct sufficient extrinsic experiments to show how Kuaipedia can help fundamental applications such as entity typing and entity linking.

  • 8 authors
·
Oct 28, 2022

Dense Text Retrieval based on Pretrained Language Models: A Survey

Text retrieval is a long-standing research topic on information seeking, where a system is required to return relevant information resources to user's queries in natural language. From classic retrieval methods to learning-based ranking functions, the underlying retrieval models have been continually evolved with the ever-lasting technical innovation. To design effective retrieval models, a key point lies in how to learn the text representation and model the relevance matching. The recent success of pretrained language models (PLMs) sheds light on developing more capable text retrieval approaches by leveraging the excellent modeling capacity of PLMs. With powerful PLMs, we can effectively learn the representations of queries and texts in the latent representation space, and further construct the semantic matching function between the dense vectors for relevance modeling. Such a retrieval approach is referred to as dense retrieval, since it employs dense vectors (a.k.a., embeddings) to represent the texts. Considering the rapid progress on dense retrieval, in this survey, we systematically review the recent advances on PLM-based dense retrieval. Different from previous surveys on dense retrieval, we take a new perspective to organize the related work by four major aspects, including architecture, training, indexing and integration, and summarize the mainstream techniques for each aspect. We thoroughly survey the literature, and include 300+ related reference papers on dense retrieval. To support our survey, we create a website for providing useful resources, and release a code repertory and toolkit for implementing dense retrieval models. This survey aims to provide a comprehensive, practical reference focused on the major progress for dense text retrieval.

  • 4 authors
·
Nov 27, 2022

Short-Form Video Recommendations with Multimodal Embeddings: Addressing Cold-Start and Bias Challenges

In recent years, social media users have spent significant amounts of time on short-form video platforms. As a result, established platforms in other domains, such as e-commerce, have begun introducing short-form video content to engage users and increase their time spent on the platform. The success of these experiences is due not only to the content itself but also to a unique UI innovation: instead of offering users a list of choices to click, platforms actively recommend content for users to watch one at a time. This creates new challenges for recommender systems, especially when launching a new video experience. Beyond the limited interaction data, immersive feed experiences introduce stronger position bias due to the UI and duration bias when optimizing for watch-time, as models tend to favor shorter videos. These issues, together with the feedback loop inherent in recommender systems, make it difficult to build effective solutions. In this paper, we highlight the challenges faced when introducing a new short-form video experience and present our experience showing that, even with sufficient video interaction data, it can be more beneficial to leverage a video retrieval system using a fine-tuned multimodal vision-language model to overcome these challenges. This approach demonstrated greater effectiveness compared to conventional supervised learning methods in online experiments conducted on our e-commerce platform.

  • 5 authors
·
Jul 25, 2025

Understanding and Predicting Derailment in Toxic Conversations on GitHub

Software projects thrive on the involvement and contributions of individuals from different backgrounds. However, toxic language and negative interactions can hinder the participation and retention of contributors and alienate newcomers. Proactive moderation strategies aim to prevent toxicity from occurring by addressing conversations that have derailed from their intended purpose. This study aims to understand and predict conversational derailment leading to toxicity on GitHub. To facilitate this research, we curate a novel dataset comprising 202 toxic conversations from GitHub with annotated derailment points, along with 696 non-toxic conversations as a baseline. Based on this dataset, we identify unique characteristics of toxic conversations and derailment points, including linguistic markers such as second-person pronouns, negation terms, and tones of Bitter Frustration and Impatience, as well as patterns in conversational dynamics between project contributors and external participants. Leveraging these empirical observations, we propose a proactive moderation approach to automatically detect and address potentially harmful conversations before escalation. By utilizing modern LLMs, we develop a conversation trajectory summary technique that captures the evolution of discussions and identifies early signs of derailment. Our experiments demonstrate that LLM prompts tailored to provide summaries of GitHub conversations achieve 69% F1-Score in predicting conversational derailment, strongly improving over a set of baseline approaches.

  • 6 authors
·
Mar 3, 2025 2

C-SEO Bench: Does Conversational SEO Work?

Large Language Models (LLMs) are transforming search engines into Conversational Search Engines (CSE). Consequently, Search Engine Optimization (SEO) is being shifted into Conversational Search Engine Optimization (C-SEO). We are beginning to see dedicated C-SEO methods for modifying web documents to increase their visibility in CSE responses. However, they are often tested only for a limited breadth of application domains; we do not understand whether certain C-SEO methods would be effective for a broad range of domains. Moreover, existing evaluations consider only a single-actor scenario where only one web document adopts a C-SEO method; in reality, multiple players are likely to competitively adopt the cutting-edge C-SEO techniques, drawing an analogy from the dynamics we have seen in SEO. We present C-SEO Bench, the first benchmark designed to evaluate C-SEO methods across multiple tasks, domains, and number of actors. We consider two search tasks, question answering and product recommendation, with three domains each. We also formalize a new evaluation protocol with varying adoption rates among involved actors. Our experiments reveal that most current C-SEO methods are largely ineffective, contrary to reported results in the literature. Instead, traditional SEO strategies, those aiming to improve the ranking of the source in the LLM context, are significantly more effective. We also observe that as we increase the number of C-SEO adopters, the overall gains decrease, depicting a congested and zero-sum nature of the problem. Our code and data are available at https://github.com/parameterlab/c-seo-bench and https://huggingface.co/datasets/parameterlab/c-seo-bench.

  • 5 authors
·
Jun 6, 2025

GOAT-Bench: Safety Insights to Large Multimodal Models through Meme-Based Social Abuse

The exponential growth of social media has profoundly transformed how information is created, disseminated, and absorbed, exceeding any precedent in the digital age. Regrettably, this explosion has also spawned a significant increase in the online abuse of memes. Evaluating the negative impact of memes is notably challenging, owing to their often subtle and implicit meanings, which are not directly conveyed through the overt text and imagery. In light of this, large multimodal models (LMMs) have emerged as a focal point of interest due to their remarkable capabilities in handling diverse multimodal tasks. In response to this development, our paper aims to thoroughly examine the capacity of various LMMs (e.g. GPT-4V) to discern and respond to the nuanced aspects of social abuse manifested in memes. We introduce the comprehensive meme benchmark, GOAT-Bench, comprising over 6K varied memes encapsulating themes such as implicit hate speech, sexism, and cyberbullying, etc. Utilizing GOAT-Bench, we delve into the ability of LMMs to accurately assess hatefulness, misogyny, offensiveness, sarcasm, and harmful content. Our extensive experiments across a range of LMMs reveal that current models still exhibit a deficiency in safety awareness, showing insensitivity to various forms of implicit abuse. We posit that this shortfall represents a critical impediment to the realization of safe artificial intelligence. The GOAT-Bench and accompanying resources are publicly accessible at https://goatlmm.github.io/, contributing to ongoing research in this vital field.

  • 5 authors
·
Jan 2, 2024

Manipulating Large Language Models to Increase Product Visibility

Large language models (LLMs) are increasingly being integrated into search engines to provide natural language responses tailored to user queries. Customers and end-users are also becoming more dependent on these models for quick and easy purchase decisions. In this work, we investigate whether recommendations from LLMs can be manipulated to enhance a product's visibility. We demonstrate that adding a strategic text sequence (STS) -- a carefully crafted message -- to a product's information page can significantly increase its likelihood of being listed as the LLM's top recommendation. To understand the impact of STS, we use a catalog of fictitious coffee machines and analyze its effect on two target products: one that seldom appears in the LLM's recommendations and another that usually ranks second. We observe that the strategic text sequence significantly enhances the visibility of both products by increasing their chances of appearing as the top recommendation. This ability to manipulate LLM-generated search responses provides vendors with a considerable competitive advantage and has the potential to disrupt fair market competition. Just as search engine optimization (SEO) revolutionized how webpages are customized to rank higher in search engine results, influencing LLM recommendations could profoundly impact content optimization for AI-driven search services. Code for our experiments is available at https://github.com/aounon/llm-rank-optimizer.

  • 2 authors
·
Apr 11, 2024

Scalable Evaluation of Online Facilitation Strategies via Synthetic Simulation of Discussions

Limited large-scale evaluations exist for facilitation strategies of online discussions due to significant costs associated with human involvement. An effective solution is synthetic discussion simulations using Large Language Models (LLMs) to create initial pilot experiments. We propose a simple, generalizable, LLM-driven methodology to prototype the development of LLM facilitators, and produce high-quality synthetic data without human involvement. We use our methodology to test whether current facilitation strategies can improve the performance of LLM facilitators. We find that, while LLM facilitators significantly improve synthetic discussions, there is no evidence that the application of more elaborate facilitation strategies proposed in modern Social Science research lead to further improvements in discussion quality, compared to more basic approaches. Additionally, we find that small LLMs (such as Mistral Nemo 12B) can perform comparably to larger models (such as LLaMa 70B), and that special instructions must be used for instruction-tuned models to induce toxicity in synthetic discussions. We confirm that each component of our methodology contributes substantially to high quality data via an ablation study. We release an open-source framework, "SynDisco" (pip install syndisco), which implements our methodology. We also release the "Virtual Moderation Dataset" (https://paperswithcode.com/dataset/vmd), a large, publicly available dataset containing LLM-generated and LLM-annotated discussions using multiple open-source LLMs.

  • 3 authors
·
Mar 13, 2025

Efficient and Responsible Adaptation of Large Language Models for Robust and Equitable Top-k Recommendations

Conventional recommendation systems (RSs) are typically optimized to enhance performance metrics uniformly across all training samples, inadvertently overlooking the needs of diverse user populations. The performance disparity among various populations can harm the model's robustness to sub-populations due to the varying user properties. While large language models (LLMs) show promise in enhancing RS performance, their practical applicability is hindered by high costs, inference latency, and degraded performance on long user queries. To address these challenges, we propose a hybrid task allocation framework designed to promote social good by equitably serving all user groups. By adopting a two-phase approach, we promote a strategic assignment of tasks for efficient and responsible adaptation of LLMs. Our strategy works by first identifying the weak and inactive users that receive a suboptimal ranking performance by RSs. Next, we use an in-context learning approach for such users, wherein each user interaction history is contextualized as a distinct ranking task. We evaluate our hybrid framework by incorporating eight different recommendation algorithms and three different LLMs -- both open and close-sourced. Our results on three real-world datasets show a significant reduction in weak users and improved robustness to subpopulations without disproportionately escalating costs.

  • 4 authors
·
Jan 8, 2025

Characterizing, Detecting, and Predicting Online Ban Evasion

Moderators and automated methods enforce bans on malicious users who engage in disruptive behavior. However, malicious users can easily create a new account to evade such bans. Previous research has focused on other forms of online deception, like the simultaneous operation of multiple accounts by the same entities (sockpuppetry), impersonation of other individuals, and studying the effects of de-platforming individuals and communities. Here we conduct the first data-driven study of ban evasion, i.e., the act of circumventing bans on an online platform, leading to temporally disjoint operation of accounts by the same user. We curate a novel dataset of 8,551 ban evasion pairs (parent, child) identified on Wikipedia and contrast their behavior with benign users and non-evading malicious users. We find that evasion child accounts demonstrate similarities with respect to their banned parent accounts on several behavioral axes - from similarity in usernames and edited pages to similarity in content added to the platform and its psycholinguistic attributes. We reveal key behavioral attributes of accounts that are likely to evade bans. Based on the insights from the analyses, we train logistic regression classifiers to detect and predict ban evasion at three different points in the ban evasion lifecycle. Results demonstrate the effectiveness of our methods in predicting future evaders (AUC = 0.78), early detection of ban evasion (AUC = 0.85), and matching child accounts with parent accounts (MRR = 0.97). Our work can aid moderators by reducing their workload and identifying evasion pairs faster and more efficiently than current manual and heuristic-based approaches. Dataset is available https://github.com/srijankr/ban_evasion{here}.

  • 3 authors
·
Feb 10, 2022

From Judgment to Interference: Early Stopping LLM Harmful Outputs via Streaming Content Monitoring

Though safety alignment has been applied to most large language models (LLMs), LLM service providers generally deploy a subsequent moderation as the external safety guardrail in real-world products. Existing moderators mainly practice a conventional full detection, which determines the harmfulness based on the complete LLM output, causing high service latency. Recent works pay more attention to partial detection where moderators oversee the generation midway and early stop the output if harmfulness is detected, but they directly apply moderators trained with the full detection paradigm to incomplete outputs, introducing a training-inference gap that lowers the performance. In this paper, we explore how to form a data-and-model solution that natively supports partial detection. For the data, we construct FineHarm, a dataset consisting of 29K prompt-response pairs with fine-grained annotations to provide reasonable supervision for token-level training. Then, we propose the streaming content monitor, which is trained with dual supervision of response- and token-level labels and can follow the output stream of LLM to make a timely judgment of harmfulness. Experiments show that SCM gains 0.95+ in macro F1 score that is comparable to full detection, by only seeing the first 18% of tokens in responses on average. Moreover, the SCM can serve as a pseudo-harmfulness annotator for improving safety alignment and lead to a higher harmlessness score than DPO.

  • 5 authors
·
Jun 11, 2025

GEO: Generative Engine Optimization

The advent of large language models (LLMs) has ushered in a new paradigm of search engines that use generative models to gather and summarize information to answer user queries. This emerging technology, which we formalize under the unified framework of generative engines (GEs), can generate accurate and personalized responses, rapidly replacing traditional search engines like Google and Bing. Generative Engines typically satisfy queries by synthesizing information from multiple sources and summarizing them using LLMs. While this shift significantly improves user utility and generative search engine traffic, it poses a huge challenge for the third stakeholder - website and content creators. Given the black-box and fast-moving nature of generative engines, content creators have little to no control over when and how their content is displayed. With generative engines here to stay, we must ensure the creator economy is not disadvantaged. To address this, we introduce Generative Engine Optimization (GEO), the first novel paradigm to aid content creators in improving their content visibility in GE responses through a flexible black-box optimization framework for optimizing and defining visibility metrics. We facilitate systematic evaluation by introducing GEO-bench, a large-scale benchmark of diverse user queries across multiple domains, along with relevant web sources to answer these queries. Through rigorous evaluation, we demonstrate that GEO can boost visibility by up to 40\% in GE responses. Moreover, we show the efficacy of these strategies varies across domains, underscoring the need for domain-specific optimization methods. Our work opens a new frontier in information discovery systems, with profound implications for both developers of GEs and content creators.

  • 6 authors
·
Nov 16, 2023

Combating Online Misinformation Videos: Characterization, Detection, and Future Directions

With information consumption via online video streaming becoming increasingly popular, misinformation video poses a new threat to the health of the online information ecosystem. Though previous studies have made much progress in detecting misinformation in text and image formats, video-based misinformation brings new and unique challenges to automatic detection systems: 1) high information heterogeneity brought by various modalities, 2) blurred distinction between misleading video manipulation and ubiquitous artistic video editing, and 3) new patterns of misinformation propagation due to the dominant role of recommendation systems on online video platforms. To facilitate research on this challenging task, we conduct this survey to present advances in misinformation video detection research. We first analyze and characterize the misinformation video from three levels including signals, semantics, and intents. Based on the characterization, we systematically review existing works for detection from features of various modalities to techniques for clue integration. We also introduce existing resources including representative datasets and widely used tools. Besides summarizing existing studies, we discuss related areas and outline open issues and future directions to encourage and guide more research on misinformation video detection. Our corresponding public repository is available at https://github.com/ICTMCG/Awesome-Misinfo-Video-Detection.

  • 6 authors
·
Feb 6, 2023