Daily Papers

The rapid advancement of text-to-video (T2V) models has revolutionized content creation, yet their commercial potential remains largely untapped. We introduce, for the first time, the task of seamless brand integration in T2V: automatically embedding advertiser brands into prompt-generated videos while preserving semantic fidelity to user intent. This task confronts three core challenges: maintaining prompt fidelity, ensuring brand recognizability, and achieving contextually natural integration. To address them, we propose BrandFusion, a novel multi-agent framework comprising two synergistic phases. In the offline phase (advertiser-facing), we construct a Brand Knowledge Base by probing model priors and adapting to novel brands via lightweight fine-tuning. In the online phase (user-facing), five agents jointly refine user prompts through iterative refinement, leveraging the shared knowledge base and real-time contextual tracking to ensure brand visibility and semantic alignment. Experiments on 18 established and 2 custom brands across multiple state-of-the-art T2V models demonstrate that BrandFusion significantly outperforms baselines in semantic preservation, brand recognizability, and integration naturalness. Human evaluations further confirm higher user satisfaction, establishing a practical pathway for sustainable T2V monetization.

The rapid progress of text-to-image diffusion models raises significant concerns regarding the unauthorized reproduction of trademarked content. While prior work targets general concepts (e.g., styles, celebrities), it fails to address specific brand identifiers. Crucially, we note that brand recognition is multi-dimensional, extending beyond explicit logos to encompass distinctive structural features (e.g., a car's front grille). To tackle this, we introduce unbranding, a novel task for the fine-grained removal of both trademarks and subtle structural brand features, while preserving semantic coherence. To facilitate research, we construct a comprehensive benchmark dataset. Recognizing that existing brand detectors are limited to logos and fail to capture abstract trade dress (e.g., the shape of a Coca-Cola bottle), we introduce a novel evaluation metric based on Vision Language Models (VLMs). This VLM-based metric uses a question-answering framework to probe images for both explicit logos and implicit, holistic brand characteristics. Furthermore, we observe that as model fidelity increases, with newer systems (SDXL, FLUX) synthesizing brand identifiers more readily than older models (Stable Diffusion), the urgency of the unbranding challenge is starkly highlighted. Our results, validated by our VLM metric, confirm unbranding is a distinct, practically relevant problem requiring specialized techniques. Project Page: https://gmum.github.io/UNBRANDING/.

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.

Classifying logo images is a challenging task as they contain elements such as text or shapes that can represent anything from known objects to abstract shapes. While the current state of the art for logo classification addresses the problem as a multi-class task focusing on a single characteristic, logos can have several simultaneous labels, such as different colors. This work proposes a method that allows visually similar logos to be classified and searched from a set of data according to their shape, color, commercial sector, semantics, general characteristics, or a combination of features selected by the user. Unlike previous approaches, the proposal employs a series of multi-label deep neural networks specialized in specific attributes and combines the obtained features to perform the similarity search. To delve into the classification system, different existing logo topologies are compared and some of their problems are analyzed, such as the incomplete labeling that trademark registration databases usually contain. The proposal is evaluated considering 76,000 logos (7 times more than previous approaches) from the European Union Trademarks dataset, which is organized hierarchically using the Vienna ontology. Overall, experimentation attains reliable quantitative and qualitative results, reducing the normalized average rank error of the state-of-the-art from 0.040 to 0.018 for the Trademark Image Retrieval task. Finally, given that the semantics of logos can often be subjective, graphic design students and professionals were surveyed. Results show that the proposed methodology provides better labeling than a human expert operator, improving the label ranking average precision from 0.53 to 0.68.

Very low-resolution face recognition (VLRFR) poses unique challenges, such as tiny regions of interest and poor resolution due to extreme standoff distance or wide viewing angle of the acquisition devices. In this paper, we study principled approaches to elevate the recognizability of a face in the embedding space instead of the visual quality. We first formulate a robust learning-based face recognizability measure, namely recognizability index (RI), based on two criteria: (i) proximity of each face embedding against the unrecognizable faces cluster center and (ii) closeness of each face embedding against its positive and negative class prototypes. We then devise an index diversion loss to push the hard-to-recognize face embedding with low RI away from unrecognizable faces cluster to boost the RI, which reflects better recognizability. Additionally, a perceptibility attention mechanism is introduced to attend to the most recognizable face regions, which offers better explanatory and discriminative traits for embedding learning. Our proposed model is trained end-to-end and simultaneously serves recognizability-aware embedding learning and face quality estimation. To address VLRFR, our extensive evaluations on three challenging low-resolution datasets and face quality assessment demonstrate the superiority of the proposed model over the state-of-the-art methods.

An important milestone for AI is the development of algorithms that can produce drawings that are indistinguishable from those of humans. Here, we adapt the 'diversity vs. recognizability' scoring framework from Boutin et al, 2022 and find that one-shot diffusion models have indeed started to close the gap between humans and machines. However, using a finer-grained measure of the originality of individual samples, we show that strengthening the guidance of diffusion models helps improve the humanness of their drawings, but they still fall short of approximating the originality and recognizability of human drawings. Comparing human category diagnostic features, collected through an online psychophysics experiment, against those derived from diffusion models reveals that humans rely on fewer and more localized features. Overall, our study suggests that diffusion models have significantly helped improve the quality of machine-generated drawings; however, a gap between humans and machines remains -- in part explainable by discrepancies in visual strategies.

The goal of product mapping is to decide, whether two listings from two different e-shops describe the same products. Existing datasets of matching and non-matching pairs of products, however, often suffer from incomplete product information or contain only very distant non-matching products. Therefore, while predictive models trained on these datasets achieve good results on them, in practice, they are unusable as they cannot distinguish very similar but non-matching pairs of products. This paper introduces two new datasets for product mapping: ProMapCz consisting of 1,495 Czech product pairs and ProMapEn consisting of 1,555 English product pairs of matching and non-matching products manually scraped from two pairs of e-shops. The datasets contain both images and textual descriptions of the products, including their specifications, making them one of the most complete datasets for product mapping. Additionally, the non-matching products were selected in two phases, creating two types of non-matches -- close non-matches and medium non-matches. Even the medium non-matches are pairs of products that are much more similar than non-matches in other datasets -- for example, they still need to have the same brand and similar name and price. After simple data preprocessing, several machine learning algorithms were trained on these and two the other datasets to demonstrate the complexity and completeness of ProMap datasets. ProMap datasets are presented as a golden standard for further research of product mapping filling the gaps in existing ones.

Despite the recognized potential of multimodal data to improve model accuracy, many large-scale industrial recommendation systems, including Taobao display advertising system, predominantly depend on sparse ID features in their models. In this work, we explore approaches to leverage multimodal data to enhance the recommendation accuracy. We start from identifying the key challenges in adopting multimodal data in a manner that is both effective and cost-efficient for industrial systems. To address these challenges, we introduce a two-phase framework, including: 1) the pre-training of multimodal representations to capture semantic similarity, and 2) the integration of these representations with existing ID-based models. Furthermore, we detail the architecture of our production system, which is designed to facilitate the deployment of multimodal representations. Since the integration of multimodal representations in mid-2023, we have observed significant performance improvements in Taobao display advertising system. We believe that the insights we have gathered will serve as a valuable resource for practitioners seeking to leverage multimodal data in their systems.