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Apr 21

Position Paper: Think Globally, React Locally -- Bringing Real-time Reference-based Website Phishing Detection on macOS

Background. The recent surge in phishing attacks keeps undermining the effectiveness of the traditional anti-phishing blacklist approaches. On-device anti-phishing solutions are gaining popularity as they offer faster phishing detection locally. Aim. We aim to eliminate the delay in recognizing and recording phishing campaigns in databases via on-device solutions that identify phishing sites immediately when encountered by the user rather than waiting for a web crawler's scan to finish. Additionally, utilizing operating system-specific resources and frameworks, we aim to minimize the impact on system performance and depend on local processing to protect user privacy. Method. We propose a phishing detection solution that uses a combination of computer vision and on-device machine learning models to analyze websites in real time. Our reference-based approach analyzes the visual content of webpages, identifying phishing attempts through layout analysis, credential input areas detection, and brand impersonation criteria combination. Results. Our case study shows it's feasible to perform background processing on-device continuously, for the case of the web browser requiring the resource use of 16% of a single CPU core and less than 84MB of RAM on Apple M1 while maintaining the accuracy of brand logo detection at 46.6% (comparable with baselines), and of Credential Requiring Page detection at 98.1% (improving the baseline by 3.1%), within the test dataset. Conclusions. Our results demonstrate the potential of on-device, real-time phishing detection systems to enhance cybersecurity defensive technologies and extend the scope of phishing detection to more similar regions of interest, e.g., email clients and messenger windows.

  • 3 authors
·
May 28, 2024

From Unlearning to UNBRANDING: A Benchmark for Trademark-Safe Text-to-Image Generation

The rapid progress of text-to-image diffusion models raises significant concerns regarding the unauthorized reproduction of trademarked content. While prior work targets general concepts (e.g., styles, celebrities), it fails to address specific brand identifiers. Crucially, we note that brand recognition is multi-dimensional, extending beyond explicit logos to encompass distinctive structural features (e.g., a car's front grille). To tackle this, we introduce unbranding, a novel task for the fine-grained removal of both trademarks and subtle structural brand features, while preserving semantic coherence. To facilitate research, we construct a comprehensive benchmark dataset. Recognizing that existing brand detectors are limited to logos and fail to capture abstract trade dress (e.g., the shape of a Coca-Cola bottle), we introduce a novel evaluation metric based on Vision Language Models (VLMs). This VLM-based metric uses a question-answering framework to probe images for both explicit logos and implicit, holistic brand characteristics. Furthermore, we observe that as model fidelity increases, with newer systems (SDXL, FLUX) synthesizing brand identifiers more readily than older models (Stable Diffusion), the urgency of the unbranding challenge is starkly highlighted. Our results, validated by our VLM metric, confirm unbranding is a distinct, practically relevant problem requiring specialized techniques. Project Page: https://gmum.github.io/UNBRANDING/.

  • 5 authors
·
Dec 15, 2025

BrandFusion: A Multi-Agent Framework for Seamless Brand Integration in Text-to-Video Generation

The rapid advancement of text-to-video (T2V) models has revolutionized content creation, yet their commercial potential remains largely untapped. We introduce, for the first time, the task of seamless brand integration in T2V: automatically embedding advertiser brands into prompt-generated videos while preserving semantic fidelity to user intent. This task confronts three core challenges: maintaining prompt fidelity, ensuring brand recognizability, and achieving contextually natural integration. To address them, we propose BrandFusion, a novel multi-agent framework comprising two synergistic phases. In the offline phase (advertiser-facing), we construct a Brand Knowledge Base by probing model priors and adapting to novel brands via lightweight fine-tuning. In the online phase (user-facing), five agents jointly refine user prompts through iterative refinement, leveraging the shared knowledge base and real-time contextual tracking to ensure brand visibility and semantic alignment. Experiments on 18 established and 2 custom brands across multiple state-of-the-art T2V models demonstrate that BrandFusion significantly outperforms baselines in semantic preservation, brand recognizability, and integration naturalness. Human evaluations further confirm higher user satisfaction, establishing a practical pathway for sustainable T2V monetization.

SLANT: Spurious Logo ANalysis Toolkit

Online content is filled with logos, from ads and social media posts to website branding and product placements. Consequently, these logos are prevalent in the extensive web-scraped datasets used to pretrain Vision-Language Models, which are used for a wide array of tasks (content moderation, object classification). While these models have been shown to learn harmful correlations in various tasks, whether these correlations include logos remains understudied. Understanding this is especially important due to logos often being used by public-facing entities like brands and government agencies. To that end, we develop SLANT: A Spurious Logo ANalysis Toolkit. Our key finding is that some logos indeed lead to spurious incorrect predictions, for example, adding the Adidas logo to a photo of a person causes a model classify the person as greedy. SLANT contains a semi-automatic mechanism for mining such "spurious" logos. The mechanism consists of a comprehensive logo bank, CC12M-LogoBank, and an algorithm that searches the bank for logos that VLMs spuriously correlate with a user-provided downstream recognition target. We uncover various seemingly harmless logos that VL models correlate 1) with negative human adjectives 2) with the concept of `harmlessness'; causing models to misclassify harmful online content as harmless, and 3) with user-provided object concepts; causing lower recognition accuracy on ImageNet zero-shot classification. Furthermore, SLANT's logos can be seen as effective attacks against foundational models; an attacker could place a spurious logo on harmful content, causing the model to misclassify it as harmless. This threat is alarming considering the simplicity of logo attacks, increasing the attack surface of VL models. As a defense, we include in our Toolkit two effective mitigation strategies that seamlessly integrate with zero-shot inference of foundation models.

  • 4 authors
·
Jun 3, 2024

Text-image guided Diffusion Model for generating Deepfake celebrity interactions

Deepfake images are fast becoming a serious concern due to their realism. Diffusion models have recently demonstrated highly realistic visual content generation, which makes them an excellent potential tool for Deepfake generation. To curb their exploitation for Deepfakes, it is imperative to first explore the extent to which diffusion models can be used to generate realistic content that is controllable with convenient prompts. This paper devises and explores a novel method in that regard. Our technique alters the popular stable diffusion model to generate a controllable high-quality Deepfake image with text and image prompts. In addition, the original stable model lacks severely in generating quality images that contain multiple persons. The modified diffusion model is able to address this problem, it add input anchor image's latent at the beginning of inferencing rather than Gaussian random latent as input. Hence, we focus on generating forged content for celebrity interactions, which may be used to spread rumors. We also apply Dreambooth to enhance the realism of our fake images. Dreambooth trains the pairing of center words and specific features to produce more refined and personalized output images. Our results show that with the devised scheme, it is possible to create fake visual content with alarming realism, such that the content can serve as believable evidence of meetings between powerful political figures.

  • 4 authors
·
Sep 26, 2023

AnyLogo: Symbiotic Subject-Driven Diffusion System with Gemini Status

Diffusion models have made compelling progress on facilitating high-throughput daily production. Nevertheless, the appealing customized requirements are remain suffered from instance-level finetuning for authentic fidelity. Prior zero-shot customization works achieve the semantic consistence through the condensed injection of identity features, while addressing detailed low-level signatures through complex model configurations and subject-specific fabrications, which significantly break the statistical coherence within the overall system and limit the applicability across various scenarios. To facilitate the generic signature concentration with rectified efficiency, we present AnyLogo, a zero-shot region customizer with remarkable detail consistency, building upon the symbiotic diffusion system with eliminated cumbersome designs. Streamlined as vanilla image generation, we discern that the rigorous signature extraction and creative content generation are promisingly compatible and can be systematically recycled within a single denoising model. In place of the external configurations, the gemini status of the denoising model promote the reinforced subject transmission efficiency and disentangled semantic-signature space with continuous signature decoration. Moreover, the sparse recycling paradigm is adopted to prevent the duplicated risk with compressed transmission quota for diversified signature stimulation. Extensive experiments on constructed logo-level benchmarks demonstrate the effectiveness and practicability of our methods.

  • 5 authors
·
Sep 26, 2024

Long-Term Ad Memorability: Understanding and Generating Memorable Ads

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.

  • 8 authors
·
Sep 1, 2023 1

WithAnyone: Towards Controllable and ID Consistent Image Generation

Identity-consistent generation has become an important focus in text-to-image research, with recent models achieving notable success in producing images aligned with a reference identity. Yet, the scarcity of large-scale paired datasets containing multiple images of the same individual forces most approaches to adopt reconstruction-based training. This reliance often leads to a failure mode we term copy-paste, where the model directly replicates the reference face rather than preserving identity across natural variations in pose, expression, or lighting. Such over-similarity undermines controllability and limits the expressive power of generation. To address these limitations, we (1) construct a large-scale paired dataset MultiID-2M, tailored for multi-person scenarios, providing diverse references for each identity; (2) introduce a benchmark that quantifies both copy-paste artifacts and the trade-off between identity fidelity and variation; and (3) propose a novel training paradigm with a contrastive identity loss that leverages paired data to balance fidelity with diversity. These contributions culminate in WithAnyone, a diffusion-based model that effectively mitigates copy-paste while preserving high identity similarity. Extensive qualitative and quantitative experiments demonstrate that WithAnyone significantly reduces copy-paste artifacts, improves controllability over pose and expression, and maintains strong perceptual quality. User studies further validate that our method achieves high identity fidelity while enabling expressive controllable generation.

stepfun-ai StepFun
·
Oct 16, 2025 3

IDiff-Face: Synthetic-based Face Recognition through Fizzy Identity-Conditioned Diffusion Models

The availability of large-scale authentic face databases has been crucial to the significant advances made in face recognition research over the past decade. However, legal and ethical concerns led to the recent retraction of many of these databases by their creators, raising questions about the continuity of future face recognition research without one of its key resources. Synthetic datasets have emerged as a promising alternative to privacy-sensitive authentic data for face recognition development. However, recent synthetic datasets that are used to train face recognition models suffer either from limitations in intra-class diversity or cross-class (identity) discrimination, leading to less optimal accuracies, far away from the accuracies achieved by models trained on authentic data. This paper targets this issue by proposing IDiff-Face, a novel approach based on conditional latent diffusion models for synthetic identity generation with realistic identity variations for face recognition training. Through extensive evaluations, our proposed synthetic-based face recognition approach pushed the limits of state-of-the-art performances, achieving, for example, 98.00% accuracy on the Labeled Faces in the Wild (LFW) benchmark, far ahead from the recent synthetic-based face recognition solutions with 95.40% and bridging the gap to authentic-based face recognition with 99.82% accuracy.

  • 4 authors
·
Aug 9, 2023

ImagiNet: A Multi-Content Dataset for Generalizable Synthetic Image Detection via Contrastive Learning

Generative models, such as diffusion models (DMs), variational autoencoders (VAEs), and generative adversarial networks (GANs), produce images with a level of authenticity that makes them nearly indistinguishable from real photos and artwork. While this capability is beneficial for many industries, the difficulty of identifying synthetic images leaves online media platforms vulnerable to impersonation and misinformation attempts. To support the development of defensive methods, we introduce ImagiNet, a high-resolution and balanced dataset for synthetic image detection, designed to mitigate potential biases in existing resources. It contains 200K examples, spanning four content categories: photos, paintings, faces, and uncategorized. Synthetic images are produced with open-source and proprietary generators, whereas real counterparts of the same content type are collected from public datasets. The structure of ImagiNet allows for a two-track evaluation system: i) classification as real or synthetic and ii) identification of the generative model. To establish a baseline, we train a ResNet-50 model using a self-supervised contrastive objective (SelfCon) for each track. The model demonstrates state-of-the-art performance and high inference speed across established benchmarks, achieving an AUC of up to 0.99 and balanced accuracy ranging from 86% to 95%, even under social network conditions that involve compression and resizing. Our data and code are available at https://github.com/delyan-boychev/imaginet.

  • 2 authors
·
Jul 29, 2024 2

Time-Efficient and Identity-Consistent Virtual Try-On Using A Variant of Altered Diffusion Models

This study discusses the critical issues of Virtual Try-On in contemporary e-commerce and the prospective metaverse, emphasizing the challenges of preserving intricate texture details and distinctive features of the target person and the clothes in various scenarios, such as clothing texture and identity characteristics like tattoos or accessories. In addition to the fidelity of the synthesized images, the efficiency of the synthesis process presents a significant hurdle. Various existing approaches are explored, highlighting the limitations and unresolved aspects, e.g., identity information omission, uncontrollable artifacts, and low synthesis speed. It then proposes a novel diffusion-based solution that addresses garment texture preservation and user identity retention during virtual try-on. The proposed network comprises two primary modules - a warping module aligning clothing with individual features and a try-on module refining the attire and generating missing parts integrated with a mask-aware post-processing technique ensuring the integrity of the individual's identity. It demonstrates impressive results, surpassing the state-of-the-art in speed by nearly 20 times during inference, with superior fidelity in qualitative assessments. Quantitative evaluations confirm comparable performance with the recent SOTA method on the VITON-HD and Dresscode datasets.

  • 4 authors
·
Mar 12, 2024

OpenFake: An Open Dataset and Platform Toward Large-Scale Deepfake Detection

Deepfakes, synthetic media created using advanced AI techniques, have intensified the spread of misinformation, particularly in politically sensitive contexts. Existing deepfake detection datasets are often limited, relying on outdated generation methods, low realism, or single-face imagery, restricting the effectiveness for general synthetic image detection. By analyzing social media posts, we identify multiple modalities through which deepfakes propagate misinformation. Furthermore, our human perception study demonstrates that recently developed proprietary models produce synthetic images increasingly indistinguishable from real ones, complicating accurate identification by the general public. Consequently, we present a comprehensive, politically-focused dataset specifically crafted for benchmarking detection against modern generative models. This dataset contains three million real images paired with descriptive captions, which are used for generating 963k corresponding high-quality synthetic images from a mix of proprietary and open-source models. Recognizing the continual evolution of generative techniques, we introduce an innovative crowdsourced adversarial platform, where participants are incentivized to generate and submit challenging synthetic images. This ongoing community-driven initiative ensures that deepfake detection methods remain robust and adaptive, proactively safeguarding public discourse from sophisticated misinformation threats.

  • 8 authors
·
Sep 11, 2025

SPeCtrum: A Grounded Framework for Multidimensional Identity Representation in LLM-Based Agent

Existing methods for simulating individual identities often oversimplify human complexity, which may lead to incomplete or flattened representations. To address this, we introduce SPeCtrum, a grounded framework for constructing authentic LLM agent personas by incorporating an individual's multidimensional self-concept. SPeCtrum integrates three core components: Social Identity (S), Personal Identity (P), and Personal Life Context (C), each contributing distinct yet interconnected aspects of identity. To evaluate SPeCtrum's effectiveness in identity representation, we conducted automated and human evaluations. Automated evaluations using popular drama characters showed that Personal Life Context (C)-derived from short essays on preferences and daily routines-modeled characters' identities more effectively than Social Identity (S) and Personal Identity (P) alone and performed comparably to the full SPC combination. In contrast, human evaluations involving real-world individuals found that the full SPC combination provided a more comprehensive self-concept representation than C alone. Our findings suggest that while C alone may suffice for basic identity simulation, integrating S, P, and C enhances the authenticity and accuracy of real-world identity representation. Overall, SPeCtrum offers a structured approach for simulating individuals in LLM agents, enabling more personalized human-AI interactions and improving the realism of simulation-based behavioral studies.

  • 11 authors
·
Feb 12, 2025

The Tug-of-War Between Deepfake Generation and Detection

Multimodal generative models are rapidly evolving, leading to a surge in the generation of realistic video and audio that offers exciting possibilities but also serious risks. Deepfake videos, which can convincingly impersonate individuals, have particularly garnered attention due to their potential misuse in spreading misinformation and creating fraudulent content. This survey paper examines the dual landscape of deepfake video generation and detection, emphasizing the need for effective countermeasures against potential abuses. We provide a comprehensive overview of current deepfake generation techniques, including face swapping, reenactment, and audio-driven animation, which leverage cutting-edge technologies like GANs and diffusion models to produce highly realistic fake videos. Additionally, we analyze various detection approaches designed to differentiate authentic from altered videos, from detecting visual artifacts to deploying advanced algorithms that pinpoint inconsistencies across video and audio signals. The effectiveness of these detection methods heavily relies on the diversity and quality of datasets used for training and evaluation. We discuss the evolution of deepfake datasets, highlighting the importance of robust, diverse, and frequently updated collections to enhance the detection accuracy and generalizability. As deepfakes become increasingly indistinguishable from authentic content, developing advanced detection techniques that can keep pace with generation technologies is crucial. We advocate for a proactive approach in the "tug-of-war" between deepfake creators and detectors, emphasizing the need for continuous research collaboration, standardization of evaluation metrics, and the creation of comprehensive benchmarks.

  • 7 authors
·
Jul 8, 2024

Multi-channel Autobidding with Budget and ROI Constraints

In digital online advertising, advertisers procure ad impressions simultaneously on multiple platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of which consists of numerous ad auctions. We study how an advertiser maximizes total conversion (e.g. ad clicks) while satisfying aggregate return-on-investment (ROI) and budget constraints across all channels. In practice, an advertiser does not have control over, and thus cannot globally optimize, which individual ad auctions she participates in for each channel, and instead authorizes a channel to procure impressions on her behalf: the advertiser can only utilize two levers on each channel, namely setting a per-channel budget and per-channel target ROI. In this work, we first analyze the effectiveness of each of these levers for solving the advertiser's global multi-channel problem. We show that when an advertiser only optimizes over per-channel ROIs, her total conversion can be arbitrarily worse than what she could have obtained in the global problem. Further, we show that the advertiser can achieve the global optimal conversion when she only optimizes over per-channel budgets. In light of this finding, under a bandit feedback setting that mimics real-world scenarios where advertisers have limited information on ad auctions in each channels and how channels procure ads, we present an efficient learning algorithm that produces per-channel budgets whose resulting conversion approximates that of the global optimal problem. Finally, we argue that all our results hold for both single-item and multi-item auctions from which channels procure impressions on advertisers' behalf.

  • 5 authors
·
Feb 2, 2023

Identity-Aware Vision-Language Model for Explainable Face Forgery Detection

Recent advances in generative artificial intelligence have enabled the creation of highly realistic image forgeries, raising significant concerns about digital media authenticity. While existing detection methods demonstrate promising results on benchmark datasets, they face critical limitations in real-world applications. First, existing detectors typically fail to detect semantic inconsistencies with the person's identity, such as implausible behaviors or incompatible environmental contexts in given images. Second, these methods rely heavily on low-level visual cues, making them effective for known forgeries but less reliable against new or unseen manipulation techniques. To address these challenges, we present a novel personalized vision-language model (VLM) that integrates low-level visual artifact analysis and high-level semantic inconsistency detection. Unlike previous VLM-based methods, our approach avoids resource-intensive supervised fine-tuning that often struggles to preserve distinct identity characteristics. Instead, we employ a lightweight method that dynamically encodes identity-specific information into specialized identifier tokens. This design enables the model to learn distinct identity characteristics while maintaining robust generalization capabilities. We further enhance detection capabilities through a lightweight detection adapter that extracts fine-grained information from shallow features of the vision encoder, preserving critical low-level evidence. Comprehensive experiments demonstrate that our approach achieves 94.25% accuracy and 94.08% F1 score, outperforming both traditional forgery detectors and general VLMs while requiring only 10 extra tokens.

  • 7 authors
·
Apr 13, 2025

KnowPhish: Large Language Models Meet Multimodal Knowledge Graphs for Enhancing Reference-Based Phishing Detection

Phishing attacks have inflicted substantial losses on individuals and businesses alike, necessitating the development of robust and efficient automated phishing detection approaches. Reference-based phishing detectors (RBPDs), which compare the logos on a target webpage to a known set of logos, have emerged as the state-of-the-art approach. However, a major limitation of existing RBPDs is that they rely on a manually constructed brand knowledge base, making it infeasible to scale to a large number of brands, which results in false negative errors due to the insufficient brand coverage of the knowledge base. To address this issue, we propose an automated knowledge collection pipeline, using which we collect a large-scale multimodal brand knowledge base, KnowPhish, containing 20k brands with rich information about each brand. KnowPhish can be used to boost the performance of existing RBPDs in a plug-and-play manner. A second limitation of existing RBPDs is that they solely rely on the image modality, ignoring useful textual information present in the webpage HTML. To utilize this textual information, we propose a Large Language Model (LLM)-based approach to extract brand information of webpages from text. Our resulting multimodal phishing detection approach, KnowPhish Detector (KPD), can detect phishing webpages with or without logos. We evaluate KnowPhish and KPD on a manually validated dataset, and a field study under Singapore's local context, showing substantial improvements in effectiveness and efficiency compared to state-of-the-art baselines.

  • 8 authors
·
Mar 4, 2024

Towards Personality-Aware Recommendation

In the last decade new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer when shopping. The two main reasons are: firstly, a person's buying choices are influenced by psychological factors like impulsiveness, and secondly, some consumers may be more susceptible to making impulse purchases than others. To the best of our knowledge, the impact of personality factors on advertisements has been largely neglected at the level of recommender systems. This work proposes a highly innovative research which uses a personality perspective to determine the unique associations among the consumer's buying tendency and advert recommendations. As a matter of fact, the lack of a publicly available benchmark for computational advertising do not allow both the exploration of this intriguing research direction and the evaluation of state-of-the-art algorithms. We present the ADS Dataset, a publicly available benchmark for computational advertising enriched with Big-Five users' personality factors and 1,200 personal users' pictures. The proposed benchmark allows two main tasks: rating prediction over 300 real advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) and click-through rate prediction. Moreover, this work carries out experiments, reviews various evaluation criteria used in the literature, and provides a library for each one of them within one integrated toolbox.

  • 1 authors
·
Jul 18, 2016

How Many Van Goghs Does It Take to Van Gogh? Finding the Imitation Threshold

Text-to-image models are trained using large datasets collected by scraping image-text pairs from the internet. These datasets often include private, copyrighted, and licensed material. Training models on such datasets enables them to generate images with such content, which might violate copyright laws and individual privacy. This phenomenon is termed imitation -- generation of images with content that has recognizable similarity to its training images. In this work we study the relationship between a concept's frequency in the training dataset and the ability of a model to imitate it. We seek to determine the point at which a model was trained on enough instances to imitate a concept -- the imitation threshold. We posit this question as a new problem: Finding the Imitation Threshold (FIT) and propose an efficient approach that estimates the imitation threshold without incurring the colossal cost of training multiple models from scratch. We experiment with two domains -- human faces and art styles -- for which we create four datasets, and evaluate three text-to-image models which were trained on two pretraining datasets. Our results reveal that the imitation threshold of these models is in the range of 200-600 images, depending on the domain and the model. The imitation threshold can provide an empirical basis for copyright violation claims and acts as a guiding principle for text-to-image model developers that aim to comply with copyright and privacy laws. We release the code and data at https://github.com/vsahil/MIMETIC-2.git and the project's website is hosted at https://how-many-van-goghs-does-it-take.github.io.

  • 9 authors
·
Oct 19, 2024 3