Daily Papers

Anime, originated from Japan, is one of the most influential cultural products in modern society and is especially popular among younger generations. The popularity of anime reflects important cultural evolutions in our society. Despite existing research on anime as a cultural phenomenon, we still have a limited understanding of how anime really evolves over the years. In this study, using a large-scale multimodal dataset of anime characters from an anime review site, we applied computational methods that integrate textual, visual, and production features of anime characters with online popularity traces. By combining LLM-extracted personality features with avatar features, we identify recurring personality archetypes and visual tropes with their temporal evolution over the past decades. We found that the target audience of anime has undergone a systematic shift from children to a maturing audience of teenagers and young adults over time. Character design has been undergoing moe-ification, with softer or sexualized female traits becoming increasingly prominent since the 2000s. Some personality archetypes are often visually predictable, yet audiences also tend to prefer less conventionalized characters. Finally, we reveal that visual signals play a more dominant role than personality traits in shaping audience preferences, with features such as moe-style faces and mechanical designs contributing greatly to popularity. These findings offer insights into the broader dynamics of anime's cultural and creative practices.

Ensuring native-like quality of large language model (LLM) responses across many languages is challenging. To address this, we introduce MENLO, a framework that operationalizes the evaluation of native-like response quality based on audience design-inspired mechanisms. Using MENLO, we create a dataset of 6,423 human-annotated prompt-response preference pairs covering four quality dimensions with high inter-annotator agreement in 47 language varieties. Our evaluation reveals that zero-shot LLM judges benefit significantly from pairwise evaluation and our structured annotation rubrics, yet they still underperform human annotators on our dataset. We demonstrate substantial improvements through fine-tuning with reinforcement learning, reward shaping, and multi-task learning approaches. Additionally, we show that RL-trained judges can serve as generative reward models to enhance LLMs' multilingual proficiency, though discrepancies with human judgment remain. Our findings suggest promising directions for scalable multilingual evaluation and preference alignment. We release our dataset and evaluation framework to support further research in multilingual LLM evaluation.

Well-being encompasses mental, physical, and social dimensions essential to personal growth and informed life decisions. As individuals increasingly consult Large Language Models (LLMs) to understand well-being, a key challenge emerges: Can LLMs generate explanations that are not only accurate but also tailored to diverse audiences? High-quality explanations require both factual correctness and the ability to meet the expectations of users with varying expertise. In this work, we construct a large-scale dataset comprising 43,880 explanations of 2,194 well-being concepts, generated by ten diverse LLMs. We introduce a principle-guided LLM-as-a-judge evaluation framework, employing dual judges to assess explanation quality. Furthermore, we show that fine-tuning an open-source LLM using Supervised Fine-Tuning (SFT) and Direct Preference Optimization (DPO) can significantly enhance the quality of generated explanations. Our results reveal: (1) The proposed LLM judges align well with human evaluations; (2) explanation quality varies significantly across models, audiences, and categories; and (3) DPO- and SFT-finetuned models outperform their larger counterparts, demonstrating the effectiveness of preference-based learning for specialized explanation tasks.

Understanding and making use of audience feedback is important but difficult for journalists, who now face an impractically large volume of audience comments online. We introduce AudienceView, an online tool to help journalists categorize and interpret this feedback by leveraging large language models (LLMs). AudienceView identifies themes and topics, connects them back to specific comments, provides ways to visualize the sentiment and distribution of the comments, and helps users develop ideas for subsequent reporting projects. We consider how such tools can be useful in a journalist's workflow, and emphasize the importance of contextual awareness and human judgment.

Human preference judgments are pivotal in guiding large language models (LLMs) to produce outputs that align with human values. Human evaluations are also used in summarization tasks to compare outputs from various systems, complementing existing automatic metrics. Despite their significance, however, there has been limited research probing these pairwise or k-wise comparisons. The collective impact and relative importance of factors such as output length, informativeness, fluency, and factual consistency are still not well understood. It is also unclear if there are other hidden factors influencing human judgments. In this paper, we conduct an in-depth examination of a collection of pairwise human judgments released by OpenAI. Utilizing the Bradley-Terry-Luce (BTL) model, we reveal the inherent preferences embedded in these human judgments. We find that the most favored factors vary across tasks and genres, whereas the least favored factors tend to be consistent, e.g., outputs are too brief, contain excessive off-focus content or hallucinated facts. Our findings have implications on the construction of balanced datasets in human preference evaluations, which is a crucial step in shaping the behaviors of future LLMs.

Search-augmented language models combine web search with Large Language Models (LLMs) to improve response groundedness and freshness. However, analyzing these systems remains challenging: existing datasets are limited in scale and narrow in scope, often constrained to static, single-turn, fact-checking questions. In this work, we introduce Search Arena, a crowd-sourced, large-scale, human-preference dataset of over 24,000 paired multi-turn user interactions with search-augmented LLMs. The dataset spans diverse intents and languages, and contains full system traces with around 12,000 human preference votes. Our analysis reveals that user preferences are influenced by the number of citations, even when the cited content does not directly support the attributed claims, uncovering a gap between perceived and actual credibility. Furthermore, user preferences vary across cited sources, revealing that community-driven platforms are generally preferred and static encyclopedic sources are not always appropriate and reliable. To assess performance across different settings, we conduct cross-arena analyses by testing search-augmented LLMs in a general-purpose chat environment and conventional LLMs in search-intensive settings. We find that web search does not degrade and may even improve performance in non-search settings; however, the quality in search settings is significantly affected if solely relying on the model's parametric knowledge. We open-sourced the dataset to support future research in this direction. Our dataset and code are available at: https://github.com/lmarena/search-arena.

User preference prediction requires a comprehensive and accurate understanding of individual tastes. This includes both surface-level attributes, such as color and style, and deeper content-related aspects, such as themes and composition. However, existing methods typically rely on general human preferences or assume static user profiles, often neglecting individual variability and the dynamic, multifaceted nature of personal taste. To address these limitations, we propose an approach built upon Multimodal Large Language Models, introducing contrastive preference loss and preference tokens to learn personalized user preferences from historical interactions. The contrastive preference loss is designed to effectively distinguish between user ''likes'' and ''dislikes'', while the learnable preference tokens capture shared interest representations among existing users, enabling the model to activate group-specific preferences and enhance consistency across similar users. Extensive experiments demonstrate our model outperforms other methods in preference prediction accuracy, effectively identifying users with similar aesthetic inclinations and providing more precise guidance for generating images that align with individual tastes. The project page is https://learn-user-pref.github.io/.

Automatic presentation slide generation can greatly streamline content creation. However, since preferences of each user may vary, existing under-specified formulations often lead to suboptimal results that fail to align with individual user needs. We introduce a novel task that conditions paper-to-slides generation on user-specified preferences. We propose a human behavior-inspired agentic framework, SlideTailor, that progressively generates editable slides in a user-aligned manner. Instead of requiring users to write their preferences in detailed textual form, our system only asks for a paper-slides example pair and a visual template - natural and easy-to-provide artifacts that implicitly encode rich user preferences across content and visual style. Despite the implicit and unlabeled nature of these inputs, our framework effectively distills and generalizes the preferences to guide customized slide generation. We also introduce a novel chain-of-speech mechanism to align slide content with planned oral narration. Such a design significantly enhances the quality of generated slides and enables downstream applications like video presentations. To support this new task, we construct a benchmark dataset that captures diverse user preferences, with carefully designed interpretable metrics for robust evaluation. Extensive experiments demonstrate the effectiveness of our framework.

This study presents a hybrid framework for predicting movie success. The framework integrates multi-task learning (MTL), GPT-based sentiment analysis, and Susceptible-Infected-Recovered (SIR) propagation modeling. The study examines limitations in existing approaches. It models static production attributes, information dissemination, and audience sentiment at the same time. The framework uses 5,840 films from 2004 to 2024 and approximate 300,000 user reviews. It shows predictive performance with classification accuracy of 0.964 and regression metrics of MAE 0.388. Ablation analysis indicates component interactions. Selective feature combinations perform better than the comprehensive model. This result questions assumptions about feature integration. The model shows virality patterns between successful and unsuccessful films. Innovations include epidemiological modeling for information diffusion, multidimensional sentiment features from GPT-based analysis, and a shared representation architecture that optimizes multiple success metrics. The framework provides applications in the film production lifecycle. It also contributes to understanding how audience engagement leads to commercial outcomes.

Images tell stories, trigger emotions, and let us recall memories -- they make us think. Thus, they have the ability to attract and hold one's attention, which is the definition of being "interesting". Yet, the appeal of an image is highly subjective. Looking at the image of my son taking his first steps will always bring me back to this emotional moment, while it is just a blurry, quickly taken snapshot to most others. Preferences vary widely: some adore cats, others are dog enthusiasts, and a third group may not be fond of either. We argue that every image can be interesting to a particular observer under certain circumstances. This work particularly emphasizes subjective preferences. However, our analysis of 2.5k image collections from diverse users of the photo-sharing platform Flickr reveals that specific image characteristics make them commonly more interesting. For instance, images, including professionally taken landscapes, appeal broadly due to their aesthetic qualities. In contrast, subjectively interesting images, such as those depicting personal or niche community events, resonate on a more individual level, often evoking personal memories and emotions.

Simultaneous Machine Translation (SiMT) generates translations while receiving streaming source inputs. This requires the SiMT model to learn a read/write policy, deciding when to translate and when to wait for more source input. Numerous linguistic studies indicate that audiences in SiMT scenarios have distinct preferences, such as accurate translations, simpler syntax, and no unnecessary latency. Aligning SiMT models with these human preferences is crucial to improve their performances. However, this issue still remains unexplored. Additionally, preference optimization for SiMT task is also challenging. Existing methods focus solely on optimizing the generated responses, ignoring human preferences related to latency and the optimization of read/write policy during the preference optimization phase. To address these challenges, we propose Simultaneous Preference Learning (SimulPL), a preference learning framework tailored for the SiMT task. In the SimulPL framework, we categorize SiMT human preferences into five aspects: translation quality preference, monotonicity preference, key point preference, simplicity preference, and latency preference. By leveraging the first four preferences, we construct human preference prompts to efficiently guide GPT-4/4o in generating preference data for the SiMT task. In the preference optimization phase, SimulPL integrates latency preference into the optimization objective and enables SiMT models to improve the read/write policy, thereby aligning with human preferences more effectively. Experimental results indicate that SimulPL exhibits better alignment with human preferences across all latency levels in ZhrightarrowEn, DerightarrowEn and EnrightarrowZh SiMT tasks. Our data and code will be available at https://github.com/EurekaForNLP/SimulPL.

We present Music Arena, an open platform for scalable human preference evaluation of text-to-music (TTM) models. Soliciting human preferences via listening studies is the gold standard for evaluation in TTM, but these studies are expensive to conduct and difficult to compare, as study protocols may differ across systems. Moreover, human preferences might help researchers align their TTM systems or improve automatic evaluation metrics, but an open and renewable source of preferences does not currently exist. We aim to fill these gaps by offering *live* evaluation for TTM. In Music Arena, real-world users input text prompts of their choosing and compare outputs from two TTM systems, and their preferences are used to compile a leaderboard. While Music Arena follows recent evaluation trends in other AI domains, we also design it with key features tailored to music: an LLM-based routing system to navigate the heterogeneous type signatures of TTM systems, and the collection of *detailed* preferences including listening data and natural language feedback. We also propose a rolling data release policy with user privacy guarantees, providing a renewable source of preference data and increasing platform transparency. Through its standardized evaluation protocol, transparent data access policies, and music-specific features, Music Arena not only addresses key challenges in the TTM ecosystem but also demonstrates how live evaluation can be thoughtfully adapted to unique characteristics of specific AI domains. Music Arena is available at: https://music-arena.org

In this work, we research user preferences to see a chart, table, or text given a question asked by the user. This enables us to understand when it is best to show a chart, table, or text to the user for the specific question. For this, we conduct a user study where users are shown a question and asked what they would prefer to see and used the data to establish that a user's personal traits does influence the data outputs that they prefer. Understanding how user characteristics impact a user's preferences is critical to creating data tools with a better user experience. Additionally, we investigate to what degree an LLM can be used to replicate a user's preference with and without user preference data. Overall, these findings have significant implications pertaining to the development of data tools and the replication of human preferences using LLMs. Furthermore, this work demonstrates the potential use of LLMs to replicate user preference data which has major implications for future user modeling and personalization research.

Effective linguistic choices that attract potential customers play crucial roles in advertising success. This study aims to explore the linguistic features of ad texts that influence human preferences. Although the creation of attractive ad texts is an active area of research, progress in understanding the specific linguistic features that affect attractiveness is hindered by several obstacles. First, human preferences are complex and influenced by multiple factors, including their content, such as brand names, and their linguistic styles, making analysis challenging. Second, publicly available ad text datasets that include human preferences are lacking, such as ad performance metrics and human feedback, which reflect people's interests. To address these problems, we present AdParaphrase, a paraphrase dataset that contains human preferences for pairs of ad texts that are semantically equivalent but differ in terms of wording and style. This dataset allows for preference analysis that focuses on the differences in linguistic features. Our analysis revealed that ad texts preferred by human judges have higher fluency, longer length, more nouns, and use of bracket symbols. Furthermore, we demonstrate that an ad text-generation model that considers these findings significantly improves the attractiveness of a given text. The dataset is publicly available at: https://github.com/CyberAgentAILab/AdParaphrase.

Despite recent advances in text-to-3D generative methods, there is a notable absence of reliable evaluation metrics. Existing metrics usually focus on a single criterion each, such as how well the asset aligned with the input text. These metrics lack the flexibility to generalize to different evaluation criteria and might not align well with human preferences. Conducting user preference studies is an alternative that offers both adaptability and human-aligned results. User studies, however, can be very expensive to scale. This paper presents an automatic, versatile, and human-aligned evaluation metric for text-to-3D generative models. To this end, we first develop a prompt generator using GPT-4V to generate evaluating prompts, which serve as input to compare text-to-3D models. We further design a method instructing GPT-4V to compare two 3D assets according to user-defined criteria. Finally, we use these pairwise comparison results to assign these models Elo ratings. Experimental results suggest our metric strongly align with human preference across different evaluation criteria.

Existing preference optimization methods are mainly designed for directly learning from human feedback with the assumption that paired examples (preferred vs. dis-preferred) are available. In contrast, we propose a method that can leverage unpaired preferred or dis-preferred examples, and works even when only one type of feedback (positive or negative) is available. This flexibility allows us to apply it in scenarios with varying forms of feedback and models, including training generative language models based on human feedback as well as training policies for sequential decision-making problems, where learned (value) functions are available. Our approach builds upon the probabilistic framework introduced in (Dayan and Hinton, 1997), which proposes to use expectation-maximization (EM) to directly optimize the probability of preferred outcomes (as opposed to classic expected reward maximization). To obtain a practical algorithm, we identify and address a key limitation in current EM-based methods: when applied to preference optimization, they solely maximize the likelihood of preferred examples, while neglecting dis-preferred samples. We show how one can extend EM algorithms to explicitly incorporate dis-preferred outcomes, leading to a novel, theoretically grounded, preference optimization algorithm that offers an intuitive and versatile way to learn from both positive and negative feedback.

Large language models (LLMs) are increasingly deployed via public-facing interfaces to interact with millions of users, each with diverse preferences. Despite this, preference tuning of LLMs predominantly relies on reward models trained using binary judgments where annotators select the preferred choice out of pairs of model outputs. In this work, we argue that this reliance on binary choices does not capture the broader, aggregate preferences of the target user in real-world tasks. We propose a taxonomy that identifies two dimensions of subjectivity where different users disagree on the preferred output-namely, the Plurality of Responses to Prompts, where prompts allow for multiple correct answers, and the Indistinguishability of Responses, where candidate outputs are paraphrases of each other. We show that reward models correlate weakly with user preferences in these cases. As a first step to address this issue, we introduce a simple yet effective method that augments existing binary preference datasets with synthetic preference judgments to estimate potential user disagreement. Incorporating these via a margin term as a form of regularization during model training yields predictions that better align with the aggregate user preferences.

As a relative quality comparison of model responses, human and Large Language Model (LLM) preferences serve as common alignment goals in model fine-tuning and criteria in evaluation. Yet, these preferences merely reflect broad tendencies, resulting in less explainable and controllable models with potential safety risks. In this work, we dissect the preferences of human and 32 different LLMs to understand their quantitative composition, using annotations from real-world user-model conversations for a fine-grained, scenario-wise analysis. We find that humans are less sensitive to errors, favor responses that support their stances, and show clear dislike when models admit their limits. On the contrary, advanced LLMs like GPT-4-Turbo emphasize correctness, clarity, and harmlessness more. Additionally, LLMs of similar sizes tend to exhibit similar preferences, regardless of their training methods, and fine-tuning for alignment does not significantly alter the preferences of pretrained-only LLMs. Finally, we show that preference-based evaluation can be intentionally manipulated. In both training-free and training-based settings, aligning a model with the preferences of judges boosts scores, while injecting the least preferred properties lowers them. This results in notable score shifts: up to 0.59 on MT-Bench (1-10 scale) and 31.94 on AlpacaEval 2.0 (0-100 scale), highlighting the significant impact of this strategic adaptation. Interactive Demo: https://huggingface.co/spaces/GAIR/Preference-Dissection-Visualization Dataset: https://huggingface.co/datasets/GAIR/preference-dissection Code: https://github.com/GAIR-NLP/Preference-Dissection

The recent surge of versatile large language models (LLMs) largely depends on aligning increasingly capable foundation models with human intentions by preference learning, enhancing LLMs with excellent applicability and effectiveness in a wide range of contexts. Despite the numerous related studies conducted, a perspective on how human preferences are introduced into LLMs remains limited, which may prevent a deeper comprehension of the relationships between human preferences and LLMs as well as the realization of their limitations. In this survey, we review the progress in exploring human preference learning for LLMs from a preference-centered perspective, covering the sources and formats of preference feedback, the modeling and usage of preference signals, as well as the evaluation of the aligned LLMs. We first categorize the human feedback according to data sources and formats. We then summarize techniques for human preferences modeling and compare the advantages and disadvantages of different schools of models. Moreover, we present various preference usage methods sorted by the objectives to utilize human preference signals. Finally, we summarize some prevailing approaches to evaluate LLMs in terms of alignment with human intentions and discuss our outlooks on the human intention alignment for LLMs.

Recent advancements in human preference optimization, initially developed for Language Models (LMs), have shown promise for text-to-image Diffusion Models, enhancing prompt alignment, visual appeal, and user preference. Unlike LMs, Diffusion Models typically optimize in pixel or VAE space, which does not align well with human perception, leading to slower and less efficient training during the preference alignment stage. We propose using a perceptual objective in the U-Net embedding space of the diffusion model to address these issues. Our approach involves fine-tuning Stable Diffusion 1.5 and XL using Direct Preference Optimization (DPO), Contrastive Preference Optimization (CPO), and supervised fine-tuning (SFT) within this embedding space. This method significantly outperforms standard latent-space implementations across various metrics, including quality and computational cost. For SDXL, our approach provides 60.8\% general preference, 62.2\% visual appeal, and 52.1\% prompt following against original open-sourced SDXL-DPO on the PartiPrompts dataset, while significantly reducing compute. Our approach not only improves the efficiency and quality of human preference alignment for diffusion models but is also easily integrable with other optimization techniques. The training code and LoRA weights will be available here: https://huggingface.co/alexgambashidze/SDXL\_NCP-DPO\_v0.1

Recent advancements in human preference optimization, originally developed for Large Language Models (LLMs), have shown significant potential in improving text-to-image diffusion models. These methods aim to learn the distribution of preferred samples while distinguishing them from less preferred ones. However, existing preference datasets often exhibit overlap between these distributions, leading to a conflict distribution. Additionally, we identified that input prompts contain irrelevant information for less preferred images, limiting the denoising network's ability to accurately predict noise in preference optimization methods, known as the irrelevant prompt issue. To address these challenges, we propose Dual Caption Preference Optimization (DCPO), a novel approach that utilizes two distinct captions to mitigate irrelevant prompts. To tackle conflict distribution, we introduce the Pick-Double Caption dataset, a modified version of Pick-a-Pic v2 with separate captions for preferred and less preferred images. We further propose three different strategies for generating distinct captions: captioning, perturbation, and hybrid methods. Our experiments show that DCPO significantly improves image quality and relevance to prompts, outperforming Stable Diffusion (SD) 2.1, SFT_Chosen, Diffusion-DPO, and MaPO across multiple metrics, including Pickscore, HPSv2.1, GenEval, CLIPscore, and ImageReward, fine-tuned on SD 2.1 as the backbone.

As large language models (LLMs) are more frequently used in retrieval-augmented generation pipelines, it is increasingly relevant to study their behavior under knowledge conflicts. Thus far, the role of the source of the retrieved information has gone unexamined. We address this gap with a novel framework to investigate how source preferences affect LLM resolution of inter-context knowledge conflicts in English, motivated by interdisciplinary research on credibility. With a comprehensive, tightly-controlled evaluation of 13 open-weight LLMs, we find that LLMs prefer institutionally-corroborated information (e.g., government or newspaper sources) over information from people and social media. However, these source preferences can be reversed by simply repeating information from less credible sources. To mitigate repetition effects and maintain consistent preferences, we propose a novel method that reduces repetition bias by up to 99.8%, while also maintaining at least 88.8% of original preferences. We release all data and code to encourage future work on credibility and source preferences in knowledge-intensive NLP.

Preference alignment has emerged as an effective strategy to enhance the performance of Multimodal Large Language Models (MLLMs) following supervised fine-tuning. While existing preference alignment methods predominantly target hallucination factors, they overlook the factors essential for multi-modal comprehension capabilities, often narrowing their improvements on hallucination mitigation. To bridge this gap, we propose Instruction-oriented Preference Alignment (IPA), a scalable framework designed to automatically construct alignment preferences grounded in instruction fulfillment efficacy. Our method involves an automated preference construction coupled with a dedicated verification process that identifies instruction-oriented factors, avoiding significant variability in response representations. Additionally, IPA incorporates a progressive preference collection pipeline, further recalling challenging samples through model self-evolution and reference-guided refinement. Experiments conducted on Qwen2VL-7B demonstrate IPA's effectiveness across multiple benchmarks, including hallucination evaluation, visual question answering, and text understanding tasks, highlighting its capability to enhance general comprehension.

Content metadata plays a very important role in movie recommender systems as it provides valuable information about various aspects of a movie such as genre, cast, plot synopsis, box office summary, etc. Analyzing the metadata can help understand the user preferences to generate personalized recommendations and item cold starting. In this talk, we will focus on one particular type of metadata - genre labels. Genre labels associated with a movie or a TV series help categorize a collection of titles into different themes and correspondingly setting up the audience expectation. We present some of the challenges associated with using genre label information and propose a new way of examining the genre information that we call as the Genre Spectrum. The Genre Spectrum helps capture the various nuanced genres in a title and our offline and online experiments corroborate the effectiveness of the approach. Furthermore, we also talk about applications of LLMs in augmenting content metadata which could eventually be used to achieve effective organization of recommendations in user's 2-D home-grid.

As Large Language Models (LLMs) become deeply integrated into human life and increasingly influence decision-making, it's crucial to evaluate whether and to what extent they exhibit subjective preferences, opinions, and beliefs. These tendencies may stem from biases within the models, which may shape their behavior, influence the advice and recommendations they offer to users, and potentially reinforce certain viewpoints. This paper presents the Preference, Opinion, and Belief survey (POBs), a benchmark developed to assess LLMs' subjective inclinations across societal, cultural, ethical, and personal domains. We applied our benchmark to evaluate leading open- and closed-source LLMs, measuring desired properties such as reliability, neutrality, and consistency. In addition, we investigated the effect of increasing the test-time compute, through reasoning and self-reflection mechanisms, on those metrics. While effective in other tasks, our results show that these mechanisms offer only limited gains in our domain. Furthermore, we reveal that newer model versions are becoming less consistent and more biased toward specific viewpoints, highlighting a blind spot and a concerning trend. POBS: https://ibm.github.io/POBS

User preferences are increasingly used to personalize Large Language Model (LLM) responses, yet how to reliably leverage preference signals for answer generation remains under-explored. In practice, preferences can be noisy, incomplete, or even misleading, which can degrade answer quality when applied naively. Motivated by the observation that stable personality traits shape everyday preferences, we study personality as a principled ''latent'' signal behind preference statements. Through extensive experiments, we find that conditioning on personality-aligned preferences substantially improves personalized question answering: selecting preferences consistent with a user's inferred personality increases answer-choice accuracy from 29.25% to 76%, compared to using randomly selected preferences. Based on these findings, we introduce PACIFIC (Preference Alignment Choices Inference for Five-factor Identity Characterization), a personality-labeled preference dataset containing 1200 preference statements spanning diverse domains (e.g., travel, movies, education), annotated with Big-Five (OCEAN) trait directions. Finally, we propose a framework that enables an LLM model to automatically retrieve personality-aligned preferences and incorporate them during answer generation.

Traditional recommender systems leverage users' item preference history to recommend novel content that users may like. However, modern dialog interfaces that allow users to express language-based preferences offer a fundamentally different modality for preference input. Inspired by recent successes of prompting paradigms for large language models (LLMs), we study their use for making recommendations from both item-based and language-based preferences in comparison to state-of-the-art item-based collaborative filtering (CF) methods. To support this investigation, we collect a new dataset consisting of both item-based and language-based preferences elicited from users along with their ratings on a variety of (biased) recommended items and (unbiased) random items. Among numerous experimental results, we find that LLMs provide competitive recommendation performance for pure language-based preferences (no item preferences) in the near cold-start case in comparison to item-based CF methods, despite having no supervised training for this specific task (zero-shot) or only a few labels (few-shot). This is particularly promising as language-based preference representations are more explainable and scrutable than item-based or vector-based representations.

As language models (LMs) become more capable, it is increasingly important to align them with human preferences. However, the dominant paradigm for training Preference Models (PMs) for that purpose suffers from fundamental limitations, such as lack of transparency and scalability, along with susceptibility to overfitting the preference dataset. We propose Compositional Preference Models (CPMs), a novel PM framework that decomposes one global preference assessment into several interpretable features, obtains scalar scores for these features from a prompted LM, and aggregates these scores using a logistic regression classifier. Through these simple steps, CPMs allow to control which properties of the preference data are used to train the preference model and to build it based on features that are believed to underlie the human preference judgment. Our experiments show that CPMs not only improve generalization and are more robust to overoptimization than standard PMs, but also that best-of-n samples obtained using CPMs tend to be preferred over samples obtained using conventional PMs. Overall, our approach demonstrates the benefits of endowing PMs with priors about which features determine human preferences while relying on LM capabilities to extract those features in a scalable and robust way.

Recent advancements in Large Language Models (LLMs) have significantly propelled the development of Conversational Recommendation Agents (CRAs). However, these agents often generate short-sighted responses that fail to sustain user guidance and meet expectations. Although preference optimization has proven effective in aligning LLMs with user expectations, it remains costly and performs poorly in multi-turn dialogue. To address this challenge, we introduce a novel multi-turn preference optimization (MTPO) paradigm ECPO, which leverages Expectation Confirmation Theory to explicitly model the evolution of user satisfaction throughout multi-turn dialogues, uncovering the underlying causes of dissatisfaction. These causes can be utilized to support targeted optimization of unsatisfactory responses, thereby achieving turn-level preference optimization. ECPO ingeniously eliminates the significant sampling overhead of existing MTPO methods while ensuring the optimization process drives meaningful improvements. To support ECPO, we introduce an LLM-based user simulator, AILO, to simulate user feedback and perform expectation confirmation during conversational recommendations. Experimental results show that ECPO significantly enhances CRA's interaction capabilities, delivering notable improvements in both efficiency and effectiveness over existing MTPO methods.

Reinforcement learning from human feedback plays a crucial role in aligning language models towards human preferences, traditionally represented through comparisons between pairs or sets of responses within a given context. While many studies have enhanced algorithmic techniques to optimize learning from such data, this work shifts focus to improving preference learning through a data-centric approach. Specifically, we propose enriching existing preference datasets with machine-generated rationales that explain the reasons behind choices. We develop a simple and principled framework to augment current preference learning methods with rationale information. Our comprehensive analysis highlights how rationales enhance learning efficiency. Extensive experiments reveal that rationale-enriched preference learning offers multiple advantages: it improves data efficiency, accelerates convergence to higher-performing models, and reduces verbosity bias and hallucination. Furthermore, this framework is versatile enough to integrate with various preference optimization algorithms. Overall, our findings highlight the potential of re-imagining data design for preference learning, demonstrating that even freely available machine-generated rationales can significantly boost performance across multiple dimensions. The code repository is available at https: //github.com/reds-lab/preference-learning-with-rationales

How do we communicate with others to achieve our goals? We use our prior experience or advice from others, or construct a candidate utterance by predicting how it will be received. However, our experiences are limited and biased, and reasoning about potential outcomes can be difficult and cognitively challenging. In this paper, we explore how we can leverage Large Language Model (LLM) simulations to help us communicate better. We propose the Explore-Generate-Simulate (EGS) framework, which takes as input any scenario where an individual is communicating to an audience with a goal they want to achieve. EGS (1) explores the solution space by producing a diverse set of advice relevant to the scenario, (2) generates communication candidates conditioned on subsets of the advice, and (3) simulates the reactions from various audiences to determine both the best candidate and advice to use. We evaluate the framework on eight scenarios spanning the ten fundamental processes of interpersonal communication. For each scenario, we collect a dataset of human evaluations across candidates and baselines, and showcase that our framework's chosen candidate is preferred over popular generation mechanisms including Chain-of-Thought. We also find that audience simulations achieve reasonably high agreement with human raters across 5 of the 8 scenarios. Finally, we demonstrate the generality of our framework by applying it to real-world scenarios described by users on web forums. Through evaluations and demonstrations, we show that EGS enhances the effectiveness and outcomes of goal-oriented communication across a variety of situations, thus opening up new possibilities for the application of large language models in revolutionizing communication and decision-making processes.

Writing an ad text that attracts people and persuades them to click or act is essential for the success of search engine advertising. Therefore, ad creators must consider various aspects of advertising appeals (A^3) such as the price, product features, and quality. However, products and services exhibit unique effective A^3 for different industries. In this work, we focus on exploring the effective A^3 for different industries with the aim of assisting the ad creation process. To this end, we created a dataset of advertising appeals and used an existing model that detects various aspects for ad texts. Our experiments demonstrated that different industries have their own effective A^3 and that the identification of the A^3 contributes to the estimation of advertising performance.

Large language models (LLMs) are fine-tuned using human comparison data with Reinforcement Learning from Human Feedback (RLHF) methods to make them better aligned with users' preferences. In contrast to LLMs, human preference learning has not been widely explored in text-to-image diffusion models; the best existing approach is to fine-tune a pretrained model using carefully curated high quality images and captions to improve visual appeal and text alignment. We propose Diffusion-DPO, a method to align diffusion models to human preferences by directly optimizing on human comparison data. Diffusion-DPO is adapted from the recently developed Direct Preference Optimization (DPO), a simpler alternative to RLHF which directly optimizes a policy that best satisfies human preferences under a classification objective. We re-formulate DPO to account for a diffusion model notion of likelihood, utilizing the evidence lower bound to derive a differentiable objective. Using the Pick-a-Pic dataset of 851K crowdsourced pairwise preferences, we fine-tune the base model of the state-of-the-art Stable Diffusion XL (SDXL)-1.0 model with Diffusion-DPO. Our fine-tuned base model significantly outperforms both base SDXL-1.0 and the larger SDXL-1.0 model consisting of an additional refinement model in human evaluation, improving visual appeal and prompt alignment. We also develop a variant that uses AI feedback and has comparable performance to training on human preferences, opening the door for scaling of diffusion model alignment methods.

Text-to-image generation has advanced rapidly, yet it still struggles to capture the nuanced user preferences. Existing approaches typically rely on multimodal large language models to infer user preferences, but the derived prompts or latent codes rarely reflect them faithfully, leading to suboptimal personalization. We present Premier, a novel preference modulation framework for personalized image generation. Premier represents each user's preference as a learnable embedding and introduces a preference adapter that fuses the user embedding with the text prompt. To enable accurate and fine-grained preference control, the fused preference embedding is further used to modulate the generative process. To enhance the distinctness of individual preference and improve alignment between outputs and user-specific styles, we incorporate a dispersion loss that enforces separation among user embeddings. When user data are scarce, new users are represented as linear combinations of existing preference embeddings learned during training, enabling effective generalization. Experiments show that Premier outperforms prior methods under the same history length, achieving stronger preference alignment and superior performance on text consistency, ViPer proxy metrics, and expert evaluations.

Current metrics for text-to-image models typically rely on statistical metrics which inadequately represent the real preference of humans. Although recent work attempts to learn these preferences via human annotated images, they reduce the rich tapestry of human preference to a single overall score. However, the preference results vary when humans evaluate images with different aspects. Therefore, to learn the multi-dimensional human preferences, we propose the Multi-dimensional Preference Score (MPS), the first multi-dimensional preference scoring model for the evaluation of text-to-image models. The MPS introduces the preference condition module upon CLIP model to learn these diverse preferences. It is trained based on our Multi-dimensional Human Preference (MHP) Dataset, which comprises 918,315 human preference choices across four dimensions (i.e., aesthetics, semantic alignment, detail quality and overall assessment) on 607,541 images. The images are generated by a wide range of latest text-to-image models. The MPS outperforms existing scoring methods across 3 datasets in 4 dimensions, enabling it a promising metric for evaluating and improving text-to-image generation.

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.

Large language models (LLMs) powered conversational search systems have already been used by hundreds of millions of people, and are believed to bring many benefits over conventional search. However, while decades of research and public discourse interrogated the risk of search systems in increasing selective exposure and creating echo chambers -- limiting exposure to diverse opinions and leading to opinion polarization, little is known about such a risk of LLM-powered conversational search. We conduct two experiments to investigate: 1) whether and how LLM-powered conversational search increases selective exposure compared to conventional search; 2) whether and how LLMs with opinion biases that either reinforce or challenge the user's view change the effect. Overall, we found that participants engaged in more biased information querying with LLM-powered conversational search, and an opinionated LLM reinforcing their views exacerbated this bias. These results present critical implications for the development of LLMs and conversational search systems, and the policy governing these technologies.

In this study, we propose a novel graph-based approach to model, analyze and comprehend user interactions within a social media platform based on post-comment relationship. We construct a user interaction graph from social media data and analyze it to gain insights into community dynamics, user behavior, and content preferences. Our investigation reveals that while 56.05% of the active users are strongly connected within the community, only 0.8% of them significantly contribute to its dynamics. Moreover, we observe temporal variations in community activity, with certain periods experiencing heightened engagement. Additionally, our findings highlight a correlation between user activity and popularity showing that more active users are generally more popular. Alongside these, a preference for positive and informative content is also observed where 82.41% users preferred positive and informative content. Overall, our study provides a comprehensive framework for understanding and managing online communities, leveraging graph-based techniques to gain valuable insights into user behavior and community dynamics.

In recent years, social media users have spent significant amounts of time on short-form video platforms. As a result, established platforms in other domains, such as e-commerce, have begun introducing short-form video content to engage users and increase their time spent on the platform. The success of these experiences is due not only to the content itself but also to a unique UI innovation: instead of offering users a list of choices to click, platforms actively recommend content for users to watch one at a time. This creates new challenges for recommender systems, especially when launching a new video experience. Beyond the limited interaction data, immersive feed experiences introduce stronger position bias due to the UI and duration bias when optimizing for watch-time, as models tend to favor shorter videos. These issues, together with the feedback loop inherent in recommender systems, make it difficult to build effective solutions. In this paper, we highlight the challenges faced when introducing a new short-form video experience and present our experience showing that, even with sufficient video interaction data, it can be more beneficial to leverage a video retrieval system using a fine-tuned multimodal vision-language model to overcome these challenges. This approach demonstrated greater effectiveness compared to conventional supervised learning methods in online experiments conducted on our e-commerce platform.

Aligning text-to-image (T2I) diffusion models with human preferences has emerged as a critical research challenge. While recent advances in this area have extended preference optimization techniques from large language models (LLMs) to the diffusion setting, they often struggle with limited exploration. In this work, we propose a novel and orthogonal approach to enhancing diffusion-based preference optimization. First, we introduce a stable reference model update strategy that relaxes the frozen reference model, encouraging exploration while maintaining a stable optimization anchor through reference model regularization. Second, we present a timestep-aware training strategy that mitigates the reward scale imbalance problem across timesteps. Our method can be integrated into various preference optimization algorithms. Experimental results show that our approach improves the performance of state-of-the-art methods on human preference evaluation benchmarks.

Music recommender systems (MRS) have experienced a boom in recent years, thanks to the emergence and success of online streaming services, which nowadays make available almost all music in the world at the user's fingertip. While today's MRS considerably help users to find interesting music in these huge catalogs, MRS research is still facing substantial challenges. In particular when it comes to build, incorporate, and evaluate recommendation strategies that integrate information beyond simple user--item interactions or content-based descriptors, but dig deep into the very essence of listener needs, preferences, and intentions, MRS research becomes a big endeavor and related publications quite sparse. The purpose of this trends and survey article is twofold. We first identify and shed light on what we believe are the most pressing challenges MRS research is facing, from both academic and industry perspectives. We review the state of the art towards solving these challenges and discuss its limitations. Second, we detail possible future directions and visions we contemplate for the further evolution of the field. The article should therefore serve two purposes: giving the interested reader an overview of current challenges in MRS research and providing guidance for young researchers by identifying interesting, yet under-researched, directions in the field.

Learning of preference models from human feedback has been central to recent advances in artificial intelligence. Motivated by the cost of obtaining high-quality human annotations, we study efficient human preference elicitation for learning preference models. The key idea in our work is to generalize optimal designs, an approach to computing optimal information-gathering policies, to lists of items that represent potential questions with answers. The policy is a distribution over the lists and we elicit preferences from them proportionally to their probabilities. To show the generality of our ideas, we study both absolute and ranking feedback models on items in the list. We design efficient algorithms for both and analyze them. Finally, we demonstrate that our algorithms are practical by evaluating them on existing question-answering problems.

Human preference plays a crucial role in the refinement of large language models (LLMs). However, collecting human preference feedback is costly and most existing datasets neglect the correlation between personalization and preferences. To address this issue, we introduce Fair-PP, a synthetic dataset of personalized preferences targeting social equity, derived from real-world social survey data, which includes 28 social groups, 98 equity topics, and 5 personal preference dimensions. Leveraging GPT-4o-mini, we engage in role-playing based on seven representative persona portrayals guided by existing social survey data, yielding a total of 238,623 preference records. Through Fair-PP, we also contribute (i) An automated framework for generating preference data, along with a more fine-grained dataset of personalized preferences; (ii) analysis of the positioning of the existing mainstream LLMs across five major global regions within the personalized preference space; and (iii) a sample reweighting method for personalized preference alignment, enabling alignment with a target persona while maximizing the divergence from other personas. Empirical experiments show our method outperforms the baselines.

We are exposed to much information trying to influence us, such as teaser messages, debates, politically framed news, and propaganda - all of which use persuasive language. With the recent interest in Large Language Models (LLMs), we study the ability of LLMs to produce persuasive text. As opposed to prior work which focuses on particular domains or types of persuasion, we conduct a general study across various domains to measure and benchmark to what degree LLMs produce persuasive text - both when explicitly instructed to rewrite text to be more or less persuasive and when only instructed to paraphrase. To this end, we construct a new dataset, Persuasive-Pairs, of pairs each consisting of a short text and of a text rewritten by an LLM to amplify or diminish persuasive language. We multi-annotate the pairs on a relative scale for persuasive language. This data is not only a valuable resource in itself, but we also show that it can be used to train a regression model to predict a score of persuasive language between text pairs. This model can score and benchmark new LLMs across domains, thereby facilitating the comparison of different LLMs. Finally, we discuss effects observed for different system prompts. Notably, we find that different 'personas' in the system prompt of LLaMA3 change the persuasive language in the text substantially, even when only instructed to paraphrase. These findings underscore the importance of investigating persuasive language in LLM generated text.

Recent progress in generative diffusion models has greatly advanced text-to-video generation. While text-to-video models trained on large-scale, diverse datasets can produce varied outputs, these generations often deviate from user preferences, highlighting the need for preference alignment on pre-trained models. Although Direct Preference Optimization (DPO) has demonstrated significant improvements in language and image generation, we pioneer its adaptation to video diffusion models and propose a VideoDPO pipeline by making several key adjustments. Unlike previous image alignment methods that focus solely on either (i) visual quality or (ii) semantic alignment between text and videos, we comprehensively consider both dimensions and construct a preference score accordingly, which we term the OmniScore. We design a pipeline to automatically collect preference pair data based on the proposed OmniScore and discover that re-weighting these pairs based on the score significantly impacts overall preference alignment. Our experiments demonstrate substantial improvements in both visual quality and semantic alignment, ensuring that no preference aspect is neglected. Code and data will be shared at https://videodpo.github.io/.

Voice design from natural language aims to generate speaker timbres directly from free-form textual descriptions, allowing users to create voices tailored to specific roles, personalities, and emotions. Such controllable voice creation benefits a wide range of downstream applications-including storytelling, game dubbing, role-play agents, and conversational assistants, making it a significant task for modern Text-to-Speech models. However, existing models are largely trained on carefully recorded studio data, which produces speech that is clean and well-articulated, yet lacks the lived-in qualities of real human voices. To address these limitations, we present MOSS-VoiceGenerator, an open-source instruction-driven voice generation model that creates new timbres directly from natural language prompts. Motivated by the hypothesis that exposure to real-world acoustic variation produces more perceptually natural voices, we train on large-scale expressive speech data sourced from cinematic content. Subjective preference studies demonstrate its superiority in overall performance, instruction-following, and naturalness compared to other voice design models.

Recent studies show that large language models (LLMs) exhibit self-preference bias when serving as judges, meaning they tend to favor their own responses over those generated by other models. Existing methods typically measure this bias by calculating the difference between the scores a judge model assigns to its own responses and those it assigns to responses from other models. However, this approach conflates self-preference bias with response quality, as higher-quality responses from the judge model may also lead to positive score differences, even in the absence of bias. To address this issue, we introduce gold judgments as proxies for the actual quality of responses and propose the DBG score, which measures self-preference bias as the difference between the scores assigned by the judge model to its own responses and the corresponding gold judgments. Since gold judgments reflect true response quality, the DBG score mitigates the confounding effect of response quality on bias measurement. Using the DBG score, we conduct comprehensive experiments to assess self-preference bias across LLMs of varying versions, sizes, and reasoning abilities. Additionally, we investigate two factors that influence and help alleviate self-preference bias: response text style and the post-training data of judge models. Finally, we explore potential underlying mechanisms of self-preference bias from an attention-based perspective. Our code and data are available at https://github.com/zhiyuanc2001/self-preference.

Preference tuning is a crucial process for aligning deep generative models with human preferences. This survey offers a thorough overview of recent advancements in preference tuning and the integration of human feedback. The paper is organized into three main sections: 1) introduction and preliminaries: an introduction to reinforcement learning frameworks, preference tuning tasks, models, and datasets across various modalities: language, speech, and vision, as well as different policy approaches, 2) in-depth examination of each preference tuning approach: a detailed analysis of the methods used in preference tuning, and 3) applications, discussion, and future directions: an exploration of the applications of preference tuning in downstream tasks, including evaluation methods for different modalities, and an outlook on future research directions. Our objective is to present the latest methodologies in preference tuning and model alignment, enhancing the understanding of this field for researchers and practitioners. We hope to encourage further engagement and innovation in this area.

Multimodal large language models (MLLMs) have achieved remarkable performance on complex tasks with multimodal context. However, it is still understudied whether they exhibit modality preference when processing multimodal contexts. To study this question, we first build a MC\textsuperscript{2} benchmark under controlled evidence conflict scenarios to systematically evaluate modality preference, which is the tendency to favor one modality over another when making decisions based on multimodal conflicting evidence. Our extensive evaluation reveals that all 18 tested MLLMs generally demonstrate clear modality bias, and modality preference can be influenced by external interventions. An in-depth analysis reveals that the preference direction can be captured within the latent representations of MLLMs. Built on this, we propose a probing and steering method based on representation engineering to explicitly control modality preference without additional fine-tuning or carefully crafted prompts. Our method effectively amplifies modality preference toward a desired direction and applies to downstream tasks such as hallucination mitigation and multimodal machine translation, yielding promising improvements.

Learning from preference feedback has emerged as an essential step for improving the generation quality and performance of modern language models (LMs). Despite its widespread use, the way preference-based learning is applied varies wildly, with differing data, learning algorithms, and evaluations used, making disentangling the impact of each aspect difficult. In this work, we identify four core aspects of preference-based learning: preference data, learning algorithm, reward model, and policy training prompts, systematically investigate the impact of these components on downstream model performance, and suggest a recipe for strong learning for preference feedback. Our findings indicate that all aspects are important for performance, with better preference data leading to the largest improvements, followed by the choice of learning algorithm, the use of improved reward models, and finally the use of additional unlabeled prompts for policy training. Notably, PPO outperforms DPO by up to 2.5% in math and 1.2% in general domains. High-quality preference data leads to improvements of up to 8% in instruction following and truthfulness. Despite significant gains of up to 5% in mathematical evaluation when scaling up reward models, we surprisingly observe marginal improvements in other categories. We publicly release the code used for training (https://github.com/hamishivi/EasyLM) and evaluating (https://github.com/allenai/open-instruct) our models, along with the models and datasets themselves (https://huggingface.co/collections/allenai/tulu-v25-suite-66676520fd578080e126f618).

Recommender systems exploit interaction history to estimate user preference, having been heavily used in a wide range of industry applications. However, static recommendation models are difficult to answer two important questions well due to inherent shortcomings: (a) What exactly does a user like? (b) Why does a user like an item? The shortcomings are due to the way that static models learn user preference, i.e., without explicit instructions and active feedback from users. The recent rise of conversational recommender systems (CRSs) changes this situation fundamentally. In a CRS, users and the system can dynamically communicate through natural language interactions, which provide unprecedented opportunities to explicitly obtain the exact preference of users. Considerable efforts, spread across disparate settings and applications, have been put into developing CRSs. Existing models, technologies, and evaluation methods for CRSs are far from mature. In this paper, we provide a systematic review of the techniques used in current CRSs. We summarize the key challenges of developing CRSs in five directions: (1) Question-based user preference elicitation. (2) Multi-turn conversational recommendation strategies. (3) Dialogue understanding and generation. (4) Exploitation-exploration trade-offs. (5) Evaluation and user simulation. These research directions involve multiple research fields like information retrieval (IR), natural language processing (NLP), and human-computer interaction (HCI). Based on these research directions, we discuss some future challenges and opportunities. We provide a road map for researchers from multiple communities to get started in this area. We hope this survey can help to identify and address challenges in CRSs and inspire future research.

Large language models (LLMs) increasingly store user preferences in persistent memory to support personalization across interactions. However, in third-party communication settings governed by social and institutional norms, some user preferences may be inappropriate to apply. We introduce BenchPreS, which evaluates whether memory-based user preferences are appropriately applied or suppressed across communication contexts. Using two complementary metrics, Misapplication Rate (MR) and Appropriate Application Rate (AAR), we find even frontier LLMs struggle to apply preferences in a context-sensitive manner. Models with stronger preference adherence exhibit higher rates of over-application, and neither reasoning capability nor prompt-based defenses fully resolve this issue. These results suggest current LLMs treat personalized preferences as globally enforceable rules rather than as context-dependent normative signals.

The rapid advancement of language models (LMs) necessitates robust alignment with diverse user values. However, current preference optimization approaches often fail to capture the plurality of user opinions, instead reinforcing majority viewpoints and marginalizing minority perspectives. We introduce PERSONA, a reproducible test bed designed to evaluate and improve pluralistic alignment of LMs. We procedurally generate diverse user profiles from US census data, resulting in 1,586 synthetic personas with varied demographic and idiosyncratic attributes. We then generate a large-scale evaluation dataset containing 3,868 prompts and 317,200 feedback pairs obtained from our synthetic personas. Leveraging this dataset, we systematically evaluate LM capabilities in role-playing diverse users, verified through human judges, and the establishment of both a benchmark, PERSONA Bench, for pluralistic alignment approaches as well as an extensive dataset to create new and future benchmarks. The full dataset and benchmarks are available here: https://www.synthlabs.ai/research/persona.

Despite advancements in Large Language Model (LLM) alignment, understanding the reasons behind LLM preferences remains crucial for bridging the gap between desired and actual behavior. LLMs often exhibit biases or tendencies that diverge from human preferences, such as favoring certain writing styles or producing overly verbose outputs. However, current methods for evaluating preference alignment often lack explainability, relying on coarse-grained comparisons. To address this, we introduce PROFILE (PRObing Factors of InfLuence for Explainability), a novel framework that uncovers and quantifies the influence of specific factors driving preferences. PROFILE's factor level analysis explains the 'why' behind human-model alignment and misalignment, offering insights into the direction of model improvement. We apply PROFILE to analyze human and LLM preferences across three tasks: summarization, helpful response generation, and document-based question-answering. Our factor level analysis reveals a substantial discrepancy between human and LLM preferences in generation tasks, whereas LLMs show strong alignment with human preferences in evaluation tasks. We demonstrate how leveraging factor level insights, including addressing misaligned factors or exploiting the generation-evaluation gap, can improve alignment with human preferences. This work underscores the importance of explainable preference analysis and highlights PROFILE's potential to provide valuable training signals, driving further improvements in human-model alignment.

Before being deployed for user-facing applications, developers align Large Language Models (LLMs) to user preferences through a variety of procedures, such as Reinforcement Learning From Human Feedback (RLHF) and Direct Preference Optimization (DPO). Current evaluations of these procedures focus on benchmarks of instruction following, reasoning, and truthfulness. However, human preferences are not universal, and aligning to specific preference sets may have unintended effects. We explore how alignment impacts performance along three axes of global representation: English dialects, multilingualism, and opinions from and about countries worldwide. Our results show that current alignment procedures create disparities between English dialects and global opinions. We find alignment improves capabilities in several languages. We conclude by discussing design decisions that led to these unintended impacts and recommendations for more equitable preference tuning.

Video foundation models have achieved significant advancement with the help of network upgrade as well as model scale-up. However, they are still hard to meet requirements of applications due to unsatisfied generation quality. To solve this problem, we propose to align video foundation models with human preferences from the perspective of post-training in this paper. Consequently, we introduce an Iterative Preference Optimization strategy to enhance generated video quality by incorporating human feedback. Specifically, IPO exploits a critic model to justify video generations for pairwise ranking as in Direct Preference Optimization or point-wise scoring as in Kahneman-Tversky Optimization. Given this, IPO optimizes video foundation models with guidance of signals from preference feedback, which helps improve generated video quality in subject consistency, motion smoothness and aesthetic quality, etc. In addition, IPO incorporates the critic model with the multi-modality large language model, which enables it to automatically assign preference labels without need of retraining or relabeling. In this way, IPO can efficiently perform multi-round preference optimization in an iterative manner, without the need of tediously manual labeling. Comprehensive experiments demonstrate that the proposed IPO can effectively improve the video generation quality of a pretrained model and help a model with only 2B parameters surpass the one with 5B parameters. Besides, IPO achieves new state-of-the-art performance on VBench benchmark.

Estimating the persuasiveness of messages is critical in various applications, from recommender systems to safety assessment of LLMs. While it is imperative to consider the target persuadee's characteristics, such as their values, experiences, and reasoning styles, there is currently no established systematic framework to optimize leveraging a persuadee's past activities (e.g., conversations) to the benefit of a persuasiveness prediction model. To address this problem, we propose a context-aware user profiling framework with two trainable components: a query generator that generates optimal queries to retrieve persuasion-relevant records from a user's history, and a profiler that summarizes these records into a profile to effectively inform the persuasiveness prediction model. Our evaluation on the ChangeMyView Reddit dataset shows consistent improvements over existing methods across multiple predictor models, raising F1 from 33% to 47% on Llama-3.3-70B-Instruct. Further analysis shows that effective user profiles are context-dependent and predictor-specific, rather than relying on static attributes or surface-level similarity. Together, these results highlight the importance of task-oriented, context-dependent user profiling for personalized persuasiveness prediction.

Recently, large multimodal models, such as CLIP and Stable Diffusion have experimented tremendous successes in both foundations and applications. However, as these models increase in parameter size and computational requirements, it becomes more challenging for users to personalize them for specific tasks or preferences. In this work, we address the problem of adapting the previous models towards sets of particular human preferences, aligning the retrieved or generated images with the preferences of the user. We leverage the Bradley-Terry preference model to develop a fast adaptation method that efficiently fine-tunes the original model, with few examples and with minimal computing resources. Extensive evidence of the capabilities of this framework is provided through experiments in different domains related to multimodal text and image understanding, including preference prediction as a reward model, and generation tasks.

Preference alignment has become a standard pipeline in finetuning models to follow generic human preferences. Majority of work seeks to optimize model to produce responses that would be preferable on average, simplifying the diverse and often contradicting space of human preferences. While research has increasingly focused on personalized alignment: adapting models to individual user preferences, there is a lack of personalized preference dataset which focus on nuanced individual-level preferences. To address this, we introduce WikiPersona: the first fine-grained personalization using well-documented, famous individuals. Our dataset challenges models to align with these personas through an interpretable process: generating verifiable textual descriptions of a persona's background and preferences in addition to alignment. We systematically evaluate different personalization approaches and find that as few-shot prompting with preferences and fine-tuning fail to simultaneously ensure effectiveness and efficiency, using inferred personal preferences as prefixes enables effective personalization, especially in topics where preferences clash while leading to more equitable generalization across unseen personas.

Aligning the output of Large Language Models (LLMs) with human preferences (e.g., by means of reinforcement learning with human feedback, or RLHF) is essential for ensuring their effectiveness in real-world scenarios. Despite significant advancements in LLM alignment techniques, the impact of different type of preference data on model performance has yet to be systematically explored. In this study, we investigate the scalability, data efficiency, and effectiveness of Direct Preference Optimization (DPO) in fine-tuning pre-trained LLMs, aiming to reduce their dependency on extensive amounts of preference data, which is expensive to collect. We (1) systematically compare the performance of models fine-tuned with varying percentages of a combined preference judgement dataset to define the improvement curve of DPO and assess its effectiveness in data-constrained environments; and (2) provide insights for the development of an optimal approach for selective preference data usage. Our study reveals that increasing the amount of data used for training generally enhances and stabilizes model performance. Moreover, the use of a combination of diverse datasets significantly improves model effectiveness. Furthermore, when models are trained separately using different types of prompts, models trained with conversational prompts outperformed those trained with question answering prompts.

Debate is the process of exchanging viewpoints or convincing others on a particular issue. Recent research has provided empirical evidence that the persuasiveness of an argument is determined not only by language usage but also by communicator characteristics. Researchers have paid much attention to aspects of languages, such as linguistic features and discourse structures, but combining argument persuasiveness and impact with the social personae of the audience has not been explored due to the difficulty and complexity. We have observed the impressive simulation and personification capability of ChatGPT, indicating a giant pre-trained language model may function as an individual to provide personae and exert unique influences based on diverse background knowledge. Therefore, we propose a persona knowledge-aligned framework for argument quality assessment tasks from the audience side. This is the first work that leverages the emergence of ChatGPT and injects such audience personae knowledge into smaller language models via prompt tuning. The performance of our pipeline demonstrates significant and consistent improvement compared to competitive architectures.

Efficient text-to-image generation remains a challenging task due to the high computational costs associated with the multi-step sampling in diffusion models. Although distillation of pre-trained diffusion models has been successful in reducing sampling steps, low-step image generation often falls short in terms of quality. In this study, we propose a novel sampling design to achieve high-quality one-step image generation aligning with human preferences, particularly focusing on exploring the impact of the prior noise distribution. Our approach, Prompt Adaptive Human Preference Inversion (PAHI), optimizes the noise distributions for each prompt based on human preferences without the need for fine-tuning diffusion models. Our experiments showcase that the tailored noise distributions significantly improve image quality with only a marginal increase in computational cost. Our findings underscore the importance of noise optimization and pave the way for efficient and high-quality text-to-image synthesis.

With the spread of the use of Text2Img diffusion models such as DALL-E 2, Imagen, Mid Journey and Stable Diffusion, one challenge that artists face is selecting the right prompts to achieve the desired artistic output. We present techniques for measuring the effect that specific words and phrases in prompts have, and (in the Appendix) present guidance on the selection of prompts to produce desired effects.

A common technique for aligning large language models (LLMs) relies on acquiring human preferences by comparing multiple generations conditioned on a fixed context. This only leverages the pairwise comparisons when the generations are placed in an identical context. However, such conditional rankings often fail to capture the complex and multidimensional aspects of human preferences. In this work, we revisit the traditional paradigm of preference acquisition and propose a new axis that is based on eliciting preferences jointly over the instruction-response pairs. While prior preference optimizations are designed for conditional ranking protocols (e.g., DPO), our proposed preference acquisition protocol introduces DOVE, a new preference optimization objective that upweights the joint probability of the chosen instruction-response pair over the rejected instruction-response pair. Interestingly, we find that the LLM trained with joint instruction-response preference data using DOVE outperforms the LLM trained with DPO by 5.2% and 3.3% win-rate for the summarization and open-ended dialogue datasets, respectively. Our findings reveal that joint preferences over instruction and response pairs can significantly enhance the alignment of LLMs by tapping into a broader spectrum of human preference elicitation. The data and code is available at https://github.com/Hritikbansal/dove.

Implicit feedback data is extensively explored in recommendation as it is easy to collect and generally applicable. However, predicting users' preference on implicit feedback data is a challenging task since we can only observe positive (voted) samples and unvoted samples. It is difficult to distinguish between the negative samples and unlabeled positive samples from the unvoted ones. Existing works, such as Bayesian Personalized Ranking (BPR), sample unvoted items as negative samples uniformly, therefore suffer from a critical noisy-label issue. To address this gap, we design an adaptive sampler based on noisy-label robust learning for implicit feedback data. To formulate the issue, we first introduce Bayesian Point-wise Optimization (BPO) to learn a model, e.g., Matrix Factorization (MF), by maximum likelihood estimation. We predict users' preferences with the model and learn it by maximizing likelihood of observed data labels, i.e., a user prefers her positive samples and has no interests in her unvoted samples. However, in reality, a user may have interests in some of her unvoted samples, which are indeed positive samples mislabeled as negative ones. We then consider the risk of these noisy labels, and propose a Noisy-label Robust BPO (NBPO). NBPO also maximizes the observation likelihood while connects users' preference and observed labels by the likelihood of label flipping based on the Bayes' theorem. In NBPO, a user prefers her true positive samples and shows no interests in her true negative samples, hence the optimization quality is dramatically improved. Extensive experiments on two public real-world datasets show the significant improvement of our proposed optimization methods.

Large language models (LLMs) are increasingly shaping how information is created and disseminated, from companies using them to craft persuasive advertisements, to election campaigns optimizing messaging to gain votes, to social media influencers boosting engagement. These settings are inherently competitive, with sellers, candidates, and influencers vying for audience approval, yet it remains poorly understood how competitive feedback loops influence LLM behavior. We show that optimizing LLMs for competitive success can inadvertently drive misalignment. Using simulated environments across these scenarios, we find that, 6.3% increase in sales is accompanied by a 14.0% rise in deceptive marketing; in elections, a 4.9% gain in vote share coincides with 22.3% more disinformation and 12.5% more populist rhetoric; and on social media, a 7.5% engagement boost comes with 188.6% more disinformation and a 16.3% increase in promotion of harmful behaviors. We call this phenomenon Moloch's Bargain for AI--competitive success achieved at the cost of alignment. These misaligned behaviors emerge even when models are explicitly instructed to remain truthful and grounded, revealing the fragility of current alignment safeguards. Our findings highlight how market-driven optimization pressures can systematically erode alignment, creating a race to the bottom, and suggest that safe deployment of AI systems will require stronger governance and carefully designed incentives to prevent competitive dynamics from undermining societal trust.

In the field of large language models (LLMs), aligning models with the diverse preferences of users is a critical challenge. Direct Preference Optimization (DPO) has played a key role in this area. It works by using pairs of preferences derived from the same prompts, and it functions without needing an additional reward model. However, DPO does not fully reflect the complex nature of human learning, which often involves understanding contrasting responses to not only identical but also similar questions. To overcome this shortfall, we propose Relative Preference Optimization (RPO). RPO is designed to discern between more and less preferred responses derived from both identical and related prompts. It introduces a contrastive weighting mechanism, enabling the tuning of LLMs using a broader range of preference data, including both paired and unpaired sets. This approach expands the learning capabilities of the model, allowing it to leverage insights from a more varied set of prompts. Through empirical tests, including dialogue and summarization tasks, and evaluations using the AlpacaEval2.0 leaderboard, RPO has demonstrated a superior ability to align LLMs with user preferences and to improve their adaptability during the training process. Our code can be viewed at https://github.com/yinyueqin/relative-preference-optimization

As Large Vision-Language Models (LVLMs) are increasingly deployed in domains such as shopping, health, and news, they are exposed to pervasive persuasive content. A critical question is how these models function as persuadees-how and why they can be influenced by persuasive multimodal inputs. Understanding both their susceptibility to persuasion and the effectiveness of different persuasive strategies is crucial, as overly persuadable models may adopt misleading beliefs, override user preferences, or generate unethical or unsafe outputs when exposed to manipulative messages. We introduce MMPersuade, a unified framework for systematically studying multimodal persuasion dynamics in LVLMs. MMPersuade contributes (i) a comprehensive multimodal dataset that pairs images and videos with established persuasion principles across commercial, subjective and behavioral, and adversarial contexts, and (ii) an evaluation framework that quantifies both persuasion effectiveness and model susceptibility via third-party agreement scoring and self-estimated token probabilities on conversation histories. Our study of six leading LVLMs as persuadees yields three key insights: (i) multimodal inputs substantially increase persuasion effectiveness-and model susceptibility-compared to text alone, especially in misinformation scenarios; (ii) stated prior preferences decrease susceptibility, yet multimodal information maintains its persuasive advantage; and (iii) different strategies vary in effectiveness across contexts, with reciprocity being most potent in commercial and subjective contexts, and credibility and logic prevailing in adversarial contexts. By jointly analyzing persuasion effectiveness and susceptibility, MMPersuade provides a principled foundation for developing models that are robust, preference-consistent, and ethically aligned when engaging with persuasive multimodal content.

Large Language Models (LLMs) are increasingly used as chatbots, yet their ability to personalize responses to user preferences remains limited. We introduce PrefEval, a benchmark for evaluating LLMs' ability to infer, memorize and adhere to user preferences in a long-context conversational setting. PrefEval comprises 3,000 manually curated user preference and query pairs spanning 20 topics. PrefEval contains user personalization or preference information in both explicit and implicit forms, and evaluates LLM performance using a generation and a classification task. With PrefEval, we evaluated the aforementioned preference following capabilities of 10 open-source and proprietary LLMs in multi-session conversations with varying context lengths up to 100k tokens. We benchmark with various prompting, iterative feedback, and retrieval-augmented generation methods. Our benchmarking effort reveals that state-of-the-art LLMs face significant challenges in proactively following users' preferences during conversations. In particular, in zero-shot settings, preference following accuracy falls below 10% at merely 10 turns (~3k tokens) across most evaluated models. Even with advanced prompting and retrieval methods, preference following still deteriorates in long-context conversations. Furthermore, we show that fine-tuning on PrefEval significantly improves performance. We believe PrefEval serves as a valuable resource for measuring, understanding, and enhancing LLMs' preference following abilities, paving the way for personalized conversational agents. Our code and dataset are available at https://prefeval.github.io/.

Direct preference optimization (DPO) has shown success in aligning diffusion models with human preference. Previous approaches typically assume a consistent preference label between final generations and noisy samples at intermediate steps, and directly apply DPO to these noisy samples for fine-tuning. However, we theoretically identify inherent issues in this assumption and its impacts on the effectiveness of preference alignment. We first demonstrate the inherent issues from two perspectives: gradient direction and preference order, and then propose a Tailored Preference Optimization (TailorPO) framework for aligning diffusion models with human preference, underpinned by some theoretical insights. Our approach directly ranks intermediate noisy samples based on their step-wise reward, and effectively resolves the gradient direction issues through a simple yet efficient design. Additionally, we incorporate the gradient guidance of diffusion models into preference alignment to further enhance the optimization effectiveness. Experimental results demonstrate that our method significantly improves the model's ability to generate aesthetically pleasing and human-preferred images.

User simulation is increasingly vital to develop and evaluate recommender systems (RSs). While Large Language Models (LLMs) offer promising avenues to simulate user behavior, they often struggle with the absence of specific domain alignment required for RSs and the efficiency demands of large-scale simulation. A vast yet underutilized resource for enhancing this alignment is the extensive user feedback inherent in RSs. However, directly leveraging such feedback presents two significant challenges. First, user feedback in RSs is often ambiguous and noisy, which negatively impacts effective preference alignment. Second, the massive volume of feedback largely hinders the efficiency of preference alignment, necessitating an efficient filtering mechanism to identify more informative samples. To overcome these hurdles, we introduce a novel data construction framework that leverages user feedback in RSs with advanced LLM capabilities to generate high-quality simulation data. Our framework unfolds in two key phases: (1) employing LLMs to generate cognitive decision-making processes on constructed simulation samples, reducing ambiguity in raw user feedback; (2) data distillation based on uncertainty estimation and behavior sampling to filter challenging yet denoised simulation samples. Accordingly, we fine-tune lightweight LLMs, as user simulators, using such high-quality dataset with corresponding decision-making processes. Extensive experiments verify that our framework significantly boosts the alignment with human preferences and in-domain reasoning capabilities of fine-tuned LLMs, and provides more insightful and interpretable signals when interacting with RSs. We believe our work will advance the RS community and offer valuable insights for broader human-centric AI research.

RLHF has emerged as a predominant approach for aligning artificial intelligence systems with human preferences, demonstrating exceptional and measurable efficacy in instruction following tasks; however, it exhibits insufficient compliance capabilities when confronted with complex multi-instruction tasks. Conventional approaches rely heavily on human annotation or more sophisticated large language models, thereby introducing substantial resource expenditure or potential bias concerns. Meanwhile, alternative synthetic methods that augment standard preference datasets often compromise the model's semantic quality. Our research identifies a critical oversight in existing techniques, which predominantly focus on comparing responses while neglecting valuable latent signals embedded within prompt inputs, and which only focus on preference disparities at the intra-sample level, while neglecting to account for the inter-sample level preference differentials that exist among preference data. To leverage these previously neglected indicators, we propose a novel Multi-level Aware Preference Learning (MAPL) framework, capable of enhancing multi-instruction capabilities. Specifically, for any given response in original preference data pairs, we construct varied prompts with a preference relation under different conditions, in order to learn intra-sample level preference disparities. Furthermore, for any given original preference pair, we synthesize multi-instruction preference pairs to capture preference discrepancies at the inter-sample level. Building on the two datasets constructed above, we consequently devise two sophisticated training objective functions. Subsequently, our framework integrates seamlessly into both Reward Modeling and Direct Preference Optimization paradigms. Through rigorous evaluation across multiple benchmarks, we empirically validate the efficacy of our framework.

Large language models (LLMs) are now widely used across many fields, including marketing research. Sentiment analysis, in particular, helps firms understand consumer preferences. While most NLP studies classify sentiment from review text alone, marketing theories, such as prospect theory and expectation--disconfirmation theory, point out that customer evaluations are shaped not only by the actual experience but also by additional reference points. This study therefore investigates how the content and format of such supplementary information affect sentiment analysis using LLMs. We compare natural language (NL) and JSON-formatted prompts using a lightweight 3B parameter model suitable for practical marketing applications. Experiments on two Yelp categories (Restaurant and Nightlife) show that the JSON prompt with additional information outperforms all baselines without fine-tuning: Macro-F1 rises by 1.6% and 4% while RMSE falls by 16% and 9.1%, respectively, making it deployable in resource-constrained edge devices. Furthermore, a follow-up analysis confirms that performance gains stem from genuine contextual reasoning rather than label proxying. This work demonstrates that structured prompting can enable smaller models to achieve competitive performance, offering a practical alternative to large-scale model deployment.

How can large language models (LLMs) serve users with varying preferences that may conflict across cultural, political, or other dimensions? To advance this challenge, this paper establishes four key results. First, we demonstrate, through a large-scale multilingual human study with representative samples from five countries (N=15,000), that humans exhibit significantly more variation in preferences than the responses of 21 state-of-the-art LLMs. Second, we show that existing methods for preference dataset collection are insufficient for learning the diversity of human preferences even along two of the most salient dimensions of variability in global values, due to the underlying homogeneity of candidate responses. Third, we argue that this motivates the need for negatively-correlated sampling when generating candidate sets, and we show that simple prompt-based techniques for doing so significantly enhance the performance of alignment methods in learning heterogeneous preferences. Fourth, based on this novel candidate sampling approach, we collect and open-source Community Alignment, the largest and most representative multilingual and multi-turn preference dataset to date, featuring almost 200,000 comparisons from annotators spanning five countries. We hope that the Community Alignment dataset will be a valuable resource for improving the effectiveness of LLMs for a diverse global population.

Text-to-motion generation is essential for advancing the creative industry but often presents challenges in producing consistent, realistic motions. To address this, we focus on fine-tuning text-to-motion models to consistently favor high-quality, human-preferred motions, a critical yet largely unexplored problem. In this work, we theoretically investigate the DPO under both online and offline settings, and reveal their respective limitation: overfitting in offline DPO, and biased sampling in online DPO. Building on our theoretical insights, we introduce Semi-online Preference Optimization (SoPo), a DPO-based method for training text-to-motion models using "semi-online" data pair, consisting of unpreferred motion from online distribution and preferred motion in offline datasets. This method leverages both online and offline DPO, allowing each to compensate for the other's limitations. Extensive experiments demonstrate that SoPo outperforms other preference alignment methods, with an MM-Dist of 3.25% (vs e.g. 0.76% of MoDiPO) on the MLD model, 2.91% (vs e.g. 0.66% of MoDiPO) on MDM model, respectively. Additionally, the MLD model fine-tuned by our SoPo surpasses the SoTA model in terms of R-precision and MM Dist. Visualization results also show the efficacy of our SoPo in preference alignment. Our project page is https://sopo-motion.github.io.

This study examines textual, user-written search queries within the context of sound search engines, encompassing various applications such as foley, sound effects, and general audio retrieval. Current research inadequately addresses real-world user needs and behaviours in designing text-based audio retrieval systems. To bridge this gap, we analysed search queries from two sources: a custom survey and Freesound website query logs. The survey was designed to collect queries for an unrestricted, hypothetical sound search engine, resulting in a dataset that captures user intentions without the constraints of existing systems. This dataset is also made available for sharing with the research community. In contrast, the Freesound query logs encompass approximately 9 million search requests, providing a comprehensive view of real-world usage patterns. Our findings indicate that survey queries are generally longer than Freesound queries, suggesting users prefer detailed queries when not limited by system constraints. Both datasets predominantly feature keyword-based queries, with few survey participants using full sentences. Key factors influencing survey queries include the primary sound source, intended usage, perceived location, and the number of sound sources. These insights are crucial for developing user-centred, effective text-based audio retrieval systems, enhancing our understanding of user behaviour in sound search contexts.

Human feedback has become the de facto standard for evaluating the performance of Large Language Models, and is increasingly being used as a training objective. However, it is not clear which properties of a generated output this single `preference' score captures. We hypothesise that preference scores are subjective and open to undesirable biases. We critically analyse the use of human feedback for both training and evaluation, to verify whether it fully captures a range of crucial error criteria. We find that while preference scores have fairly good coverage, they under-represent important aspects like factuality. We further hypothesise that both preference scores and error annotation may be affected by confounders, and leverage instruction-tuned models to generate outputs that vary along two possible confounding dimensions: assertiveness and complexity. We find that the assertiveness of an output skews the perceived rate of factuality errors, indicating that human annotations are not a fully reliable evaluation metric or training objective. Finally, we offer preliminary evidence that using human feedback as a training objective disproportionately increases the assertiveness of model outputs. We encourage future work to carefully consider whether preference scores are well aligned with the desired objective.

Current preference learning methods achieve high accuracy on standard benchmarks but exhibit significant performance degradation when objective quality signals are removed. We introduce WritingPreferenceBench, a dataset of 1,800 human-annotated preference pairs (1,200 English, 600 Chinese) across 8 creative writing genres, where responses are matched for objective correctness, factual accuracy, and length. On this benchmark, sequence-based reward models--the standard architecture for RLHF--achieve only 52.7% mean accuracy, while zero-shot language model judges perform at 53.9%. In contrast, generative reward models that produce explicit reasoning chains achieve 81.8% accuracy. We observe high within-model variance across genres: individual models range from 18.2% to 81.8% accuracy across different writing categories, with standard deviations averaging 10.1%. This variance persists regardless of model scale, with 27B parameter models showing no consistent improvement over 8B variants. Our results suggest that current RLHF methods primarily learn to detect objective errors rather than capture subjective quality preferences (e.g., creativity, stylistic flair, and emotional resonance), and that successful preference modeling may require intermediate reasoning representations rather than direct classification.

Aligning the behaviors of Multimodal Large Language Models (MLLMs) with human preferences is crucial for developing robust and trustworthy AI systems. While recent attempts have employed human experts or powerful auxiliary AI systems to provide more accurate preference feedback, such as determining the preferable responses from MLLMs or directly rewriting hallucination-free responses, extensive resource overhead compromise the scalability of the feedback collection. In this work, we introduce Topic-level Preference Overwriting (TPO), a self-correctional approach that guide the model itself to mitigate its own hallucination at the topic level. Through a deconfounded strategy that replaces each topic within the response with the best or worst alternatives generated by the model itself, TPO creates more contrasting pairwise preference feedback, enhancing the feedback quality without human or proprietary model intervention. Notably, the experimental results demonstrate proposed TPO achieves state-of-the-art performance in trustworthiness, significantly reducing the object hallucinations by 92% and overall hallucinations by 38%. Code, model and data will be released.

Given the broad capabilities of large language models, it should be possible to work towards a general-purpose, text-based assistant that is aligned with human values, meaning that it is helpful, honest, and harmless. As an initial foray in this direction we study simple baseline techniques and evaluations, such as prompting. We find that the benefits from modest interventions increase with model size, generalize to a variety of alignment evaluations, and do not compromise the performance of large models. Next we investigate scaling trends for several training objectives relevant to alignment, comparing imitation learning, binary discrimination, and ranked preference modeling. We find that ranked preference modeling performs much better than imitation learning, and often scales more favorably with model size. In contrast, binary discrimination typically performs and scales very similarly to imitation learning. Finally we study a `preference model pre-training' stage of training, with the goal of improving sample efficiency when finetuning on human preferences.

A critical factor in the success of decision support systems is the accurate modeling of user preferences. Psychology research has demonstrated that users often develop their preferences during the elicitation process, highlighting the pivotal role of system-user interaction in developing personalized systems. This paper introduces a novel approach, combining Large Language Models (LLMs) with Constraint Programming to facilitate interactive decision support. We study this hybrid framework through the lens of meeting scheduling, a time-consuming daily activity faced by a multitude of information workers. We conduct three studies to evaluate the novel framework, including a diary study (n=64) to characterize contextual scheduling preferences, a quantitative evaluation of the system's performance, and a user study (n=10) with a prototype system. Our work highlights the potential for a hybrid LLM and optimization approach for iterative preference elicitation and design considerations for building systems that support human-system collaborative decision-making processes.

Motivated by scaling laws in language modeling that demonstrate how test loss scales as a power law with model and dataset sizes, we find that similar laws exist in preference modeling. We propose World Preference Modeling$ (WorldPM) to emphasize this scaling potential, where World Preference embodies a unified representation of human preferences. In this paper, we collect preference data from public forums covering diverse user communities, and conduct extensive training using 15M-scale data across models ranging from 1.5B to 72B parameters. We observe distinct patterns across different evaluation metrics: (1) Adversarial metrics (ability to identify deceptive features) consistently scale up with increased training data and base model size; (2) Objective metrics (objective knowledge with well-defined answers) show emergent behavior in larger language models, highlighting WorldPM's scalability potential; (3) Subjective metrics (subjective preferences from a limited number of humans or AI) do not demonstrate scaling trends. Further experiments validate the effectiveness of WorldPM as a foundation for preference fine-tuning. Through evaluations on 7 benchmarks with 20 subtasks, we find that WorldPM broadly improves the generalization performance across human preference datasets of varying sizes (7K, 100K and 800K samples), with performance gains exceeding 5% on many key subtasks. Integrating WorldPM into our internal RLHF pipeline, we observe significant improvements on both in-house and public evaluation sets, with notable gains of 4% to 8% in our in-house evaluations.

RLHF techniques like DPO can significantly improve the generation quality of text-to-image diffusion models. However, these methods optimize for a single reward that aligns model generation with population-level preferences, neglecting the nuances of individual users' beliefs or values. This lack of personalization limits the efficacy of these models. To bridge this gap, we introduce PPD, a multi-reward optimization objective that aligns diffusion models with personalized preferences. With PPD, a diffusion model learns the individual preferences of a population of users in a few-shot way, enabling generalization to unseen users. Specifically, our approach (1) leverages a vision-language model (VLM) to extract personal preference embeddings from a small set of pairwise preference examples, and then (2) incorporates the embeddings into diffusion models through cross attention. Conditioning on user embeddings, the text-to-image models are fine-tuned with the DPO objective, simultaneously optimizing for alignment with the preferences of multiple users. Empirical results demonstrate that our method effectively optimizes for multiple reward functions and can interpolate between them during inference. In real-world user scenarios, with as few as four preference examples from a new user, our approach achieves an average win rate of 76\% over Stable Cascade, generating images that more accurately reflect specific user preferences.

Recently, researchers have uncovered that neural retrieval models prefer AI-generated content (AIGC), called source bias. Compared to active search behavior, recommendation represents another important means of information acquisition, where users are more prone to source bias. Furthermore, delving into the recommendation scenario, as AIGC becomes integrated within the feedback loop involving users, data, and the recommender system, it progressively contaminates the candidate items, the user interaction history, and ultimately, the data used to train the recommendation models. How and to what extent the source bias affects the neural recommendation models within feedback loop remains unknown. In this study, we extend the investigation of source bias into the realm of recommender systems, specifically examining its impact across different phases of the feedback loop. We conceptualize the progression of AIGC integration into the recommendation content ecosystem in three distinct phases-HGC dominate, HGC-AIGC coexist, and AIGC dominance-each representing past, present, and future states, respectively. Through extensive experiments across three datasets from diverse domains, we demonstrate the prevalence of source bias and reveal a potential digital echo chamber with source bias amplification throughout the feedback loop. This trend risks creating a recommender ecosystem with limited information source, such as AIGC, being disproportionately recommended. To counteract this bias and prevent its escalation in the feedback loop, we introduce a black-box debiasing method that maintains model impartiality towards both HGC and AIGC. Our experimental results validate the effectiveness of the proposed debiasing method, confirming its potential to disrupt the feedback loop.

Multimodal Large Language Models excel in various tasks, yet often struggle with modality bias, where the model tends to rely heavily on a single modality and overlook critical information in other modalities, which leads to incorrect focus and generating irrelevant responses. In this paper, we propose using the paradigm of preference optimization to solve the modality bias problem, including RLAIFVBias, a debiased preference optimization dataset, and a Noise Aware Preference Optimization algorithm. Specifically, we first construct the dataset by introducing perturbations to reduce the informational content of certain modalities, compelling the model to rely on a specific modality when generating negative responses. To address the inevitable noise in automatically constructed data, we combine the noise robust Mean Absolute Error with the Binary Cross Entropy in Direct Preference Optimization by a negative Box Cox transformation, and dynamically adjust the algorithm noise robustness based on the evaluated noise levels in the data. Extensive experiments validate our approach, demonstrating not only its effectiveness in mitigating modality bias but also its significant role in minimizing hallucinations.

Generative multimodal content is increasingly prevalent in much of the content creation arena, as it has the potential to allow artists and media personnel to create pre-production mockups by quickly bringing their ideas to life. The generation of audio from text prompts is an important aspect of such processes in the music and film industry. Many of the recent diffusion-based text-to-audio models focus on training increasingly sophisticated diffusion models on a large set of datasets of prompt-audio pairs. These models do not explicitly focus on the presence of concepts or events and their temporal ordering in the output audio with respect to the input prompt. Our hypothesis is focusing on how these aspects of audio generation could improve audio generation performance in the presence of limited data. As such, in this work, using an existing text-to-audio model Tango, we synthetically create a preference dataset where each prompt has a winner audio output and some loser audio outputs for the diffusion model to learn from. The loser outputs, in theory, have some concepts from the prompt missing or in an incorrect order. We fine-tune the publicly available Tango text-to-audio model using diffusion-DPO (direct preference optimization) loss on our preference dataset and show that it leads to improved audio output over Tango and AudioLDM2, in terms of both automatic- and manual-evaluation metrics.

One of the most pressing challenges in the digital media landscape is understanding the impact of biases on the news sources that people rely on for information. Biased news can have significant and far-reaching consequences, influencing our perspectives and shaping the decisions we make, potentially endangering the public and individual well-being. With the advent of the Internet and social media, discussions have moved online, making it easier to disseminate both accurate and inaccurate information. To combat mis- and dis-information, many have begun to evaluate the reliability of news sources, but these assessments often only examine the validity of the news (narrative bias) and neglect other types of biases, such as the deliberate selection of events to favor certain perspectives (selection bias). This paper aims to investigate these biases in various news sources and their correlation with third-party evaluations of reliability, engagement, and online audiences. Using machine learning to classify content, we build a six-year dataset on the Italian vaccine debate and adopt a Bayesian latent space model to identify narrative and selection biases. Our results show that the source classification provided by third-party organizations closely follows the narrative bias dimension, while it is much less accurate in identifying the selection bias. Moreover, we found a nonlinear relationship between biases and engagement, with higher engagement for extreme positions. Lastly, analysis of news consumption on Twitter reveals common audiences among news outlets with similar ideological positions.

Generating images with a Text-to-Image model often requires multiple trials, where human users iteratively update their prompt based on feedback, namely the output image. Taking inspiration from cognitive work on reference games and dialogue alignment, this paper analyzes the dynamics of the user prompts along such iterations. We compile a dataset of iterative interactions of human users with Midjourney. Our analysis then reveals that prompts predictably converge toward specific traits along these iterations. We further study whether this convergence is due to human users, realizing they missed important details, or due to adaptation to the model's ``preferences'', producing better images for a specific language style. We show initial evidence that both possibilities are at play. The possibility that users adapt to the model's preference raises concerns about reusing user data for further training. The prompts may be biased towards the preferences of a specific model, rather than align with human intentions and natural manner of expression.

Sequential recommendation systems aim to provide personalized recommendations for users based on their interaction history. To achieve this, they often incorporate auxiliary information, such as textual descriptions of items and auxiliary tasks, like predicting user preferences and intent. Despite numerous efforts to enhance these models, they still suffer from limited personalization. To address this issue, we propose a new paradigm, which we term preference discerning. In preference dscerning, we explicitly condition a generative sequential recommendation system on user preferences within its context. To this end, we generate user preferences using Large Language Models (LLMs) based on user reviews and item-specific data. To evaluate preference discerning capabilities of sequential recommendation systems, we introduce a novel benchmark that provides a holistic evaluation across various scenarios, including preference steering and sentiment following. We assess current state-of-the-art methods using our benchmark and show that they struggle to accurately discern user preferences. Therefore, we propose a new method named Mender (Multimodal Preference discerner), which improves upon existing methods and achieves state-of-the-art performance on our benchmark. Our results show that Mender can be effectively guided by human preferences even though they have not been observed during training, paving the way toward more personalized sequential recommendation systems. We will open-source the code and benchmarks upon publication.

Reinforcement learning from human feedback (RLHF) is a popular technique for training high-quality AI assistants. However, RLHF may also encourage model responses that match user beliefs over truthful responses, a behavior known as sycophancy. We investigate the prevalence of sycophancy in RLHF-trained models and whether human preference judgements are responsible. We first demonstrate that five state-of-the-art AI assistants consistently exhibit sycophantic behavior across four varied free-form text-generation tasks. To understand if human preferences drive this broadly observed behavior of RLHF models, we analyze existing human preference data. We find that when a response matches a user's views, it is more likely to be preferred. Moreover, both humans and preference models (PMs) prefer convincingly-written sycophantic responses over correct ones a negligible fraction of the time. Optimizing model outputs against PMs also sometimes sacrifices truthfulness in favor of sycophancy. Overall, our results indicate that sycophancy is a general behavior of RLHF models, likely driven in part by human preference judgements favoring sycophantic responses.

The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular groups of users seeing their ads, comparatively little attention has been paid to the implications of the platform's ad delivery process, comprised of the platform's choices about which users see which ads. It has been hypothesized that this process can "skew" ad delivery in ways that the advertisers do not intend, making some users less likely than others to see particular ads based on their demographic characteristics. In this paper, we demonstrate that such skewed delivery occurs on Facebook, due to market and financial optimization effects as well as the platform's own predictions about the "relevance" of ads to different groups of users. We find that both the advertiser's budget and the content of the ad each significantly contribute to the skew of Facebook's ad delivery. Critically, we observe significant skew in delivery along gender and racial lines for "real" ads for employment and housing opportunities despite neutral targeting parameters. Our results demonstrate previously unknown mechanisms that can lead to potentially discriminatory ad delivery, even when advertisers set their targeting parameters to be highly inclusive. This underscores the need for policymakers and platforms to carefully consider the role of the ad delivery optimization run by ad platforms themselves---and not just the targeting choices of advertisers---in preventing discrimination in digital advertising.

Aligning large language models with human preferences is critical for creating reliable and controllable AI systems. A human preference can be visualized as a high-dimensional vector where different directions represent trade-offs between desired attributes (e.g., helpfulness vs. verbosity). Yet, because the training data often reflects dominant, average preferences, LLMs tend to perform well on common requests but fall short in specific, individual needs. This mismatch creates a preference coverage gap. Existing methods often address this through costly retraining, which may not be generalized to the full spectrum of diverse preferences. This brittleness means that when a user's request reflects a nuanced preference deviating from the training data's central tendency, model performance can degrade unpredictably. To address this challenge, we introduce Robust Preference Selection (RPS), a post-hoc, training-free method by leveraging directional neighborhood consensus. Instead of forcing a model to generate a response from a single, highly specific preference, RPS samples multiple responses from a local neighborhood of related preferences to create a superior candidate pool. It then selects the response that best aligns with the user's original intent. We provide a theoretical framework showing our neighborhood generation strategy is provably superior to a strong baseline that also samples multiple candidates. Comprehensive experiments across three distinct alignment paradigms (DPA, DPO, and SFT) demonstrate that RPS consistently improves robustness against this baseline, achieving win rates of up to 69% on challenging preferences from under-represented regions of the space without any model retraining. Our work presents a practical, theoretically-grounded solution for enhancing the reliability of preference-aligned models.

Preference Optimization (PO) has proven an effective step for aligning language models to human-desired behaviors. Current variants, following the offline Direct Preference Optimization objective, have focused on a strict setting where all tokens are contributing signals of KL divergence and rewards to the loss function. However, human preference is not affected by each word in a sequence equally but is often dependent on specific words or phrases, e.g. existence of toxic terms leads to non-preferred responses. Based on this observation, we argue that not all tokens should be weighted equally during PO and propose a flexible objective termed SparsePO, that aims to automatically learn to weight the KL divergence and reward corresponding to each token during PO training. We propose two different variants of weight-masks that can either be derived from the reference model itself or learned on the fly. Notably, our method induces sparsity in the learned masks, allowing the model to learn how to best weight reward and KL divergence contributions at the token level, learning an optimal level of mask sparsity. Extensive experiments on multiple domains, including sentiment control, dialogue, text summarization and text-to-code generation, illustrate that our approach assigns meaningful weights to tokens according to the target task, generates more responses with the desired preference and improves reasoning tasks by up to 2 percentage points compared to other token- and response-level PO methods.

The development of largely human-annotated benchmarks has driven the success of deep neural networks in various NLP tasks. To enhance the effectiveness of existing benchmarks, collecting new additional input-output pairs is often too costly and challenging, particularly considering their marginal impact on improving the current model accuracy. Instead, additional or complementary annotations on the existing input texts in the benchmarks can be preferable as an efficient way to pay the additional human cost. In this paper, we investigate task-specific preferences between pairs of input texts as a new alternative way for such auxiliary data annotation. From 'pair-wise' comparisons with respect to the task, the auxiliary preference learning enables the model to learn an additional informative training signal that cannot be captured with 'instance-wise' task labels. To this end, we propose a novel multi-task learning framework, called prefer-to-classify (P2C), which can enjoy the cooperative effect of learning both the given classification task and the auxiliary preferences. Here, we provide three different ways to collect preference signals in practice: (a) implicitly extracting from annotation records (for free, but often unavailable), (b) collecting explicitly from crowd workers (high paid), or (c) pre-trained large language models such as GPT-3 (low paid). Given existing classification NLP benchmarks, we demonstrate that the proposed auxiliary preference learning via P2C on them is effective in improving text classifiers. Our codes are publicly available.

Many applications of large language models (LLMs), ranging from chatbots to creative writing, require nuanced subjective judgments that can differ significantly across different groups. Existing alignment algorithms can be expensive to align for each group, requiring prohibitive amounts of group-specific preference data and computation for real-world use cases. We introduce Group Preference Optimization (GPO), an alignment framework that steers language models to preferences of individual groups in a few-shot manner. In GPO, we augment the base LLM with an independent transformer module trained to predict the preferences of a group for the LLM generations. For few-shot learning, we parameterize this module as an in-context autoregressive transformer and train it via meta-learning on several groups. We empirically validate the efficacy of GPO through rigorous evaluations using LLMs with varied sizes on three human opinion adaptation tasks. These tasks involve adapting to the preferences of US demographic groups, global countries, and individual users. Our results demonstrate that GPO not only aligns models more accurately but also requires fewer group-specific preferences, and less training and inference computing resources, outperforming existing strategies such as in-context steering and fine-tuning methods.

Large Language Models (LLMs) have demonstrated exceptional capabilities in generalizing to new tasks in a zero-shot or few-shot manner. However, the extent to which LLMs can comprehend user preferences based on their previous behavior remains an emerging and still unclear research question. Traditionally, Collaborative Filtering (CF) has been the most effective method for these tasks, predominantly relying on the extensive volume of rating data. In contrast, LLMs typically demand considerably less data while maintaining an exhaustive world knowledge about each item, such as movies or products. In this paper, we conduct a thorough examination of both CF and LLMs within the classic task of user rating prediction, which involves predicting a user's rating for a candidate item based on their past ratings. We investigate various LLMs in different sizes, ranging from 250M to 540B parameters and evaluate their performance in zero-shot, few-shot, and fine-tuning scenarios. We conduct comprehensive analysis to compare between LLMs and strong CF methods, and find that zero-shot LLMs lag behind traditional recommender models that have the access to user interaction data, indicating the importance of user interaction data. However, through fine-tuning, LLMs achieve comparable or even better performance with only a small fraction of the training data, demonstrating their potential through data efficiency.

Preference optimization is a standard approach to fine-tuning large language models to align with human preferences. The quality, diversity, and quantity of the preference dataset are critical to the effectiveness of preference optimization. However, obtaining a large amount of high-quality and diverse preference annotations is difficult in many applications. This raises the question of how to use the limited annotation budget to create an effective preference dataset. To this end, we propose Annotation-Efficient Preference Optimization (AEPO). Instead of exhaustively annotating preference over all available response texts, AEPO selects a subset of responses that maximizes quality and diversity from the available responses, and then annotates preference over the selected ones. In this way, AEPO focuses the annotation budget on labeling preference over a smaller subset of responses with diversity and of high quality. We evaluate the performance of Direct Preference Optimization (DPO) using AEPO and show that it outperforms models trained using a standard DPO with the same annotation budget. Our code is available at https://github.com/CyberAgentAILab/annotation-efficient-po

Post-training of language models, either through reinforcement learning, preference optimization or supervised finetuning, tends to sharpen the output probability distribution and reduce the diversity of generated responses. This is particularly a problem for creative generative tasks where varied responses are desired. In this work we introduce Diverse Preference Optimization (DivPO), an optimization method which learns to generate much more diverse responses than standard pipelines, while maintaining the quality of the generations. In DivPO, preference pairs are selected by first considering a pool of responses, and a measure of diversity among them, and selecting chosen examples as being more rare but high quality, while rejected examples are more common, but low quality. DivPO results in generating 45.6% more diverse persona attributes, and an 74.6% increase in story diversity, while maintaining similar win rates as standard baselines.

Personalizing large language models (LLMs) to accommodate diverse user preferences is essential for enhancing alignment and user satisfaction. Traditional reinforcement learning from human feedback (RLHF) approaches often rely on monolithic value representations, limiting their ability to adapt to individual preferences. We introduce a novel framework that leverages low-rank preference modeling to efficiently learn and generalize user-specific reward functions. By representing reward functions in a low-dimensional subspace and modeling individual preferences as weighted combinations of shared basis functions, our approach avoids rigid user categorization while enabling scalability and few-shot adaptation. We validate our method on multiple preference datasets, demonstrating superior generalization to unseen users and improved accuracy in preference prediction tasks.

We present Diffusion-KTO, a novel approach for aligning text-to-image diffusion models by formulating the alignment objective as the maximization of expected human utility. Since this objective applies to each generation independently, Diffusion-KTO does not require collecting costly pairwise preference data nor training a complex reward model. Instead, our objective requires simple per-image binary feedback signals, e.g. likes or dislikes, which are abundantly available. After fine-tuning using Diffusion-KTO, text-to-image diffusion models exhibit superior performance compared to existing techniques, including supervised fine-tuning and Diffusion-DPO, both in terms of human judgment and automatic evaluation metrics such as PickScore and ImageReward. Overall, Diffusion-KTO unlocks the potential of leveraging readily available per-image binary signals and broadens the applicability of aligning text-to-image diffusion models with human preferences.

Preference learning algorithms (e.g., RLHF and DPO) are frequently used to steer LLMs to produce generations that are more preferred by humans, but our understanding of their inner workings is still limited. In this work, we study the conventional wisdom that preference learning trains models to assign higher likelihoods to more preferred outputs than less preferred outputs, measured via ranking accuracy. Surprisingly, we find that most state-of-the-art preference-tuned models achieve a ranking accuracy of less than 60% on common preference datasets. We furthermore derive the idealized ranking accuracy that a preference-tuned LLM would achieve if it optimized the DPO or RLHF objective perfectly. We demonstrate that existing models exhibit a significant alignment gap -- i.e., a gap between the observed and idealized ranking accuracies. We attribute this discrepancy to the DPO objective, which is empirically and theoretically ill-suited to fix even mild ranking errors in the reference model, and derive a simple and efficient formula for quantifying the difficulty of learning a given preference datapoint. Finally, we demonstrate that ranking accuracy strongly correlates with the empirically popular win rate metric when the model is close to the reference model used in the objective, shedding further light on the differences between on-policy (e.g., RLHF) and off-policy (e.g., DPO) preference learning algorithms.

In this era of fake news and political polarization, it is desirable to have a system to enable users to access balanced news content. Current solutions focus on top down, server based approaches to decide whether a news article is fake or biased, and display only trusted news to the end users. In this paper, we follow a different approach to help the users make informed choices about which news they want to read, making users aware in real time of the bias in news articles they were browsing and recommending news articles from other sources on the same topic with different levels of bias. We use a recent Pew research report to collect news sources that readers with varying political inclinations prefer to read. We then scrape news articles on a variety of topics from these varied news sources. After this, we perform clustering to find similar topics of the articles, as well as calculate a bias score for each article. For a news article the user is currently reading, we display the bias score and also display other articles on the same topic, out of the previously collected articles, from different news sources. This we present to the user. This approach, we hope, would make it possible for users to access more balanced articles on given news topics. We present the implementation details of the system along with some preliminary results on news articles.

Modern text-to-image (T2I) models generate high-fidelity visuals but remain indifferent to individual user preferences. While existing reward models optimize for "average" human appeal, they fail to capture the inherent subjectivity of aesthetic judgment. In this work, we introduce a novel dataset and predictive framework, called PAMELA, designed to model personalized image evaluations. Our dataset comprises 70,000 ratings across 5,000 diverse images generated by state-of-the-art models (Flux 2 and Nano Banana). Each image is evaluated by 15 unique users, providing a rich distribution of subjective preferences across domains such as art, design, fashion, and cinematic photography. Leveraging this data, we propose a personalized reward model trained jointly on our high-quality annotations and existing aesthetic assessment subsets. We demonstrate that our model predicts individual liking with higher accuracy than the majority of current state-of-the-art methods predict population-level preferences. Using our personalized predictor, we demonstrate how simple prompt optimization methods can be used to steer generations towards individual user preferences. Our results highlight the importance of data quality and personalization to handle the subjectivity of user preferences. We release our dataset and model to facilitate standardized research in personalized T2I alignment and subjective visual quality assessment.

Existing challenges in misinformation exposure and susceptibility vary across demographic groups, as some populations are more vulnerable to misinformation than others. Large language models (LLMs) introduce new dimensions to these challenges through their ability to generate persuasive content at scale and reinforcing existing biases. This study investigates the bidirectional persuasion dynamics between LLMs and humans when exposed to misinformative content. We analyze human-to-LLM influence using human-stance datasets and assess LLM-to-human influence by generating LLM-based persuasive arguments. Additionally, we use a multi-agent LLM framework to analyze the spread of misinformation under persuasion among demographic-oriented LLM agents. Our findings show that demographic factors influence susceptibility to misinformation in LLMs, closely reflecting the demographic-based patterns seen in human susceptibility. We also find that, similar to human demographic groups, multi-agent LLMs exhibit echo chamber behavior. This research explores the interplay between humans and LLMs, highlighting demographic differences in the context of misinformation and offering insights for future interventions.

In an ideal design pipeline, user interface (UI) design is intertwined with user research to validate decisions, yet studies are often resource-constrained during early exploration. Recent advances in multimodal large language models (MLLMs) offer a promising opportunity to act as early evaluators, helping designers narrow options before formal testing. Unlike prior work that emphasizes user behavior in narrow domains such as e-commerce with metrics like clicks or conversions, we focus on subjective user evaluations across varied interfaces. We investigate whether MLLMs can mimic human preferences when evaluating individual UIs and comparing them. Using data from a crowdsourcing platform, we benchmark GPT-4o, Claude, and Llama across 30 interfaces and examine alignment with human judgments on multiple UI factors. Our results show that MLLMs approximate human preferences on some dimensions but diverge on others, underscoring both their potential and limitations in supplementing early UX research.

The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, by enabling fully-automated personalized and interactive content generation at an unprecedented scale. In this paper, we survey the research field of LLM-based persuasion that has emerged as a result. We begin by exploring the different modes in which LLM Systems are used to influence human attitudes and behaviors. In areas such as politics, marketing, public health, e-commerce, and charitable giving, such LLM Systems have already achieved human-level or even super-human persuasiveness. We identify key factors influencing their effectiveness, such as the manner of personalization and whether the content is labelled as AI-generated. We also summarize the experimental designs that have been used to evaluate progress. Our survey suggests that the current and future potential of LLM-based persuasion poses profound ethical and societal risks, including the spread of misinformation, the magnification of biases, and the invasion of privacy. These risks underscore the urgent need for ethical guidelines and updated regulatory frameworks to avoid the widespread deployment of irresponsible and harmful LLM Systems.

As large language models (LLMs) enter the mainstream, aligning them to foster constructive dialogue rather than exacerbate societal divisions is critical. Using an individualized and multicultural alignment dataset of over 7,500 conversations of individuals from 74 countries engaging with 21 LLMs, we examined how linguistic attributes linked to constructive interactions are reflected in human preference data used for training AI. We found that users consistently preferred well-reasoned and nuanced responses while rejecting those high in personal storytelling. However, users who believed that AI should reflect their values tended to place less preference on reasoning in LLM responses and more on curiosity. Encouragingly, we observed that users could set the tone for how constructive their conversation would be, as LLMs mirrored linguistic attributes, including toxicity, in user queries.

Podcasts are spoken documents across a wide-range of genres and styles, with growing listenership across the world, and a rapidly lowering barrier to entry for both listeners and creators. The great strides in search and recommendation in research and industry have yet to see impact in the podcast space, where recommendations are still largely driven by word of mouth. In this perspective paper, we highlight the many differences between podcasts and other media, and discuss our perspective on challenges and future research directions in the domain of podcast information access.

Understanding the quality of a performance evaluation metric is crucial for ensuring that model outputs align with human preferences. However, it remains unclear how well each metric captures the diverse aspects of these preferences, as metrics often excel in one particular area but not across all dimensions. To address this, it is essential to systematically calibrate metrics to specific aspects of human preference, catering to the unique characteristics of each aspect. We introduce MetaMetrics, a calibrated meta-metric designed to evaluate generation tasks across different modalities in a supervised manner. MetaMetrics optimizes the combination of existing metrics to enhance their alignment with human preferences. Our metric demonstrates flexibility and effectiveness in both language and vision downstream tasks, showing significant benefits across various multilingual and multi-domain scenarios. MetaMetrics aligns closely with human preferences and is highly extendable and easily integrable into any application. This makes MetaMetrics a powerful tool for improving the evaluation of generation tasks, ensuring that metrics are more representative of human judgment across diverse contexts.

Personalized content filtering, such as recommender systems, has become a critical infrastructure to alleviate information overload. However, these systems merely filter existing content and are constrained by its limited diversity, making it difficult to meet users' varied content needs. To address this limitation, personalized content generation has emerged as a promising direction with broad applications. Nevertheless, most existing research focuses on personalized text generation, with relatively little attention given to personalized image generation. The limited work in personalized image generation faces challenges in accurately capturing users' visual preferences and needs from noisy user-interacted images and complex multimodal instructions. Worse still, there is a lack of supervised data for training personalized image generation models. To overcome the challenges, we propose a Personalized Image Generation Framework named Pigeon, which adopts exceptional large multimodal models with three dedicated modules to capture users' visual preferences and needs from noisy user history and multimodal instructions. To alleviate the data scarcity, we introduce a two-stage preference alignment scheme, comprising masked preference reconstruction and pairwise preference alignment, to align Pigeon with the personalized image generation task. We apply Pigeon to personalized sticker and movie poster generation, where extensive quantitative results and human evaluation highlight its superiority over various generative baselines.

Aligning Large Language Models (LLMs) with general human preferences has been proved crucial in improving the interaction quality between LLMs and human. However, human values are inherently diverse among different individuals, making it insufficient to align LLMs solely with general preferences. To address this, personalizing LLMs according to individual feedback emerges as a promising solution. Nonetheless, this approach presents challenges in terms of the efficiency of alignment algorithms. In this work, we introduce a flexible paradigm for individual preference alignment. Our method fundamentally improves efficiency by disentangling preference representation from text generation in LLMs. We validate our approach across multiple text generation tasks and demonstrate that it can produce aligned quality as well as or better than PEFT-based methods, while reducing additional training time for each new individual preference by 80% to 90% in comparison with them.

Large language models (LLMs) have demonstrated remarkable performances in various tasks. However, the performance of LLMs heavily depends on the input prompt, which has given rise to a number of recent works on prompt optimization. However, previous works often require the availability of a numeric score to assess the quality of every prompt. Unfortunately, when a human user interacts with a black-box LLM, attaining such a score is often infeasible and unreliable. Instead, it is usually significantly easier and more reliable to obtain preference feedback from a human user, i.e., showing the user the responses generated from a pair of prompts and asking the user which one is preferred. Therefore, in this paper, we study the problem of prompt optimization with human feedback (POHF), in which we aim to optimize the prompt for a black-box LLM using only human preference feedback. Drawing inspiration from dueling bandits, we design a theoretically principled strategy to select a pair of prompts to query for preference feedback in every iteration, and hence introduce our algorithm named automated POHF (APOHF). We apply our APOHF algorithm to various tasks, including optimizing user instructions, prompt optimization for text-to-image generative models, and response optimization with human feedback (i.e., further refining the response using a variant of our APOHF). The results demonstrate that our APOHF can efficiently find a good prompt using a small number of preference feedback instances. Our code can be found at https://github.com/xqlin98/APOHF.

Diffusion models have made substantial advances in image generation, yet models trained on large, unfiltered datasets often yield outputs misaligned with human preferences. Numerous methods have been proposed to fine-tune pre-trained diffusion models, achieving notable improvements in aligning generated outputs with human preferences. However, we argue that existing preference alignment methods neglect the critical role of handling unconditional/negative-conditional outputs, leading to a diminished capacity to avoid generating undesirable outcomes. This oversight limits the efficacy of classifier-free guidance~(CFG), which relies on the contrast between conditional generation and unconditional/negative-conditional generation to optimize output quality. In response, we propose a straightforward but versatile effective approach that involves training a model specifically attuned to negative preferences. This method does not require new training strategies or datasets but rather involves minor modifications to existing techniques. Our approach integrates seamlessly with models such as SD1.5, SDXL, video diffusion models and models that have undergone preference optimization, consistently enhancing their alignment with human preferences.

Large language models equipped with Web search, information retrieval tools, and other agentic capabilities are beginning to supplant traditional search engines. As users start to rely on LLMs for information on many topics, including controversial and debatable issues, it is important to understand how the stances and opinions expressed in LLM outputs are influenced by the documents they use as their information sources. In this paper, we present MillStone, the first benchmark that aims to systematically measure the effect of external arguments on the stances that LLMs take on controversial issues (not all of them political). We apply MillStone to nine leading LLMs and measure how ``open-minded'' they are to arguments supporting opposite sides of these issues, whether different LLMs agree with each other, which arguments LLMs find most persuasive, and whether these arguments are the same for different LLMs. In general, we find that LLMs are open-minded on most issues. An authoritative source of information can easily sway an LLM's stance, highlighting the importance of source selection and the risk that LLM-based information retrieval and search systems can be manipulated.

We study interactive learning of language agents based on user edits made to the agent's output. In a typical setting such as writing assistants, the user interacts with a language agent to generate a response given a context, and may optionally edit the agent response to personalize it based on their latent preference, in addition to improving the correctness. The edit feedback is naturally generated, making it a suitable candidate for improving the agent's alignment with the user's preference, and for reducing the cost of user edits over time. We propose a learning framework, PRELUDE that infers a description of the user's latent preference based on historic edit data and using it to define a prompt policy that drives future response generation. This avoids fine-tuning the agent, which is costly, challenging to scale with the number of users, and may even degrade its performance on other tasks. Furthermore, learning descriptive preference improves interpretability, allowing the user to view and modify the learned preference. However, user preference can be complex and vary based on context, making it challenging to learn. To address this, we propose a simple yet effective algorithm named CIPHER that leverages a large language model (LLM) to infer the user preference for a given context based on user edits. In the future, CIPHER retrieves inferred preferences from the k-closest contexts in the history, and forms an aggregate preference for response generation. We introduce two interactive environments -- summarization and email writing, for evaluation using a GPT-4 simulated user. We compare with algorithms that directly retrieve user edits but do not learn descriptive preference, and algorithms that learn context-agnostic preference. On both tasks, CIPHER achieves the lowest edit distance cost and learns preferences that show significant similarity to the ground truth preferences

When a news article describes immigration as an "economic burden" or a "humanitarian crisis," it selectively emphasizes certain aspects of the issue. Although framing shapes how the public interprets such issues, audiences do not absorb frames passively but actively reorganize the presented information. While this relationship between source content and audience response is well-documented in the social sciences, NLP approaches often ignore it, detecting frames in articles and responses in isolation. We present the first computational framework for large-scale analysis of framing across source content (news articles) and audience responses (reader comments). Methodologically, we refine frame labels and develop a framework that reconstructs dominant frames in articles and comments from sentence-level predictions, and aligns articles with topically relevant comments. Applying our framework across eleven topics and two news outlets, we find that frame reuse in comments correlates highly across outlets, while topic-specific patterns vary. We release a frame classifier that performs well on both articles and comments, a dataset of article and comment sentences manually labeled for frames, and a large-scale dataset of articles and comments with predicted frame labels.

We introduce Rich Preference Optimization (RPO), a novel pipeline that leverages rich feedback signals to improve the curation of preference pairs for fine-tuning text-to-image diffusion models. Traditional methods, like Diffusion-DPO, often rely solely on reward model labeling, which can be opaque, offer limited insights into the rationale behind preferences, and are prone to issues such as reward hacking or overfitting. In contrast, our approach begins with generating detailed critiques of synthesized images to extract reliable and actionable image editing instructions. By implementing these instructions, we create refined images, resulting in synthetic, informative preference pairs that serve as enhanced tuning datasets. We demonstrate the effectiveness of our pipeline and the resulting datasets in fine-tuning state-of-the-art diffusion models.

Methods for controlling large language models (LLMs), including local weight fine-tuning, LoRA-based adaptation, and activation-based interventions, are often studied in isolation, obscuring their connections and making comparison difficult. In this work, we present a unified view that frames these interventions as dynamic weight updates induced by a control signal, placing them within a single conceptual framework. Building on this view, we propose a unified preference-utility analysis that separates control effects into preference, defined as the tendency toward a target concept, and utility, defined as coherent and task-valid generation, and measures both on a shared log-odds scale using polarity-paired contrastive examples. Across methods, we observe a consistent trade-off between preference and utility: stronger control increases preference while predictably reducing utility. We further explain this behavior through an activation manifold perspective, in which control shifts representations along target-concept directions to enhance preference, while utility declines primarily when interventions push representations off the model's valid-generation manifold. Finally, we introduce a new steering approach SPLIT guided by this analysis that improves preference while better preserving utility. Code is available at https://github.com/zjunlp/EasyEdit/blob/main/examples/SPLIT.md.

Automated evaluation leveraging large language models (LLMs), commonly referred to as LLM evaluators or LLM-as-a-judge, has been widely used in measuring the performance of dialogue systems. However, the self-preference bias in LLMs has posed significant risks, including promoting specific styles or policies intrinsic to the LLMs. Despite the importance of this issue, there is a lack of established methods to measure the self-preference bias quantitatively, and its underlying causes are poorly understood. In this paper, we introduce a novel quantitative metric to measure the self-preference bias. Our experimental results demonstrate that GPT-4 exhibits a significant degree of self-preference bias. To explore the causes, we hypothesize that LLMs may favor outputs that are more familiar to them, as indicated by lower perplexity. We analyze the relationship between LLM evaluations and the perplexities of outputs. Our findings reveal that LLMs assign significantly higher evaluations to outputs with lower perplexity than human evaluators, regardless of whether the outputs were self-generated. This suggests that the essence of the bias lies in perplexity and that the self-preference bias exists because LLMs prefer texts more familiar to them.

While finetuning language models from pairwise preferences has proven remarkably effective, the underspecified nature of natural language presents critical challenges. Direct preference feedback is uninterpretable, difficult to provide where multidimensional criteria may apply, and often inconsistent, either because it is based on incomplete instructions or provided by diverse principals. To address these challenges, we consider the two-step preference modeling procedure that first resolves the under-specification by selecting a context, and then evaluates preference with respect to the chosen context. We decompose reward modeling error according to these two steps, which suggests that supervising context in addition to context-specific preference may be a viable approach to aligning models with diverse human preferences. For this to work, the ability of models to evaluate context-specific preference is critical. To this end, we contribute context-conditioned preference datasets and accompanying experiments that investigate the ability of language models to evaluate context-specific preference. We use our datasets to (1) show that existing preference models benefit from, but fail to fully consider, added context, (2) finetune a context-aware reward model with context-specific performance exceeding that of GPT-4 and Llama 3 70B on tested datasets, and (3) investigate the value of context-aware preference modeling.