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May 7

What Is Your AI Agent Buying? Evaluation, Implications and Emerging Questions for Agentic E-Commerce

Online marketplaces will be transformed by autonomous AI agents acting on behalf of consumers. Rather than humans browsing and clicking, vision-language-model (VLM) agents can parse webpages, evaluate products, and transact. This raises a fundamental question: what do AI agents buy, and why? We develop ACES, a sandbox environment that pairs a platform-agnostic VLM agent with a fully programmable mock marketplace to study this question. We first conduct basic rationality checks in the context of simple tasks, and then, by randomizing product positions, prices, ratings, reviews, sponsored tags, and platform endorsements, we obtain causal estimates of how frontier VLMs actually shop. Models show strong but heterogeneous position effects: all favor the top row, yet different models prefer different columns, undermining the assumption of a universal "top" rank. They penalize sponsored tags and reward endorsements. Sensitivities to price, ratings, and reviews are directionally human-like but vary sharply in magnitude across models. Motivated by scenarios where sellers use AI agents to optimize product listings, we show that a seller-side agent that makes minor tweaks to product descriptions, targeting AI buyer preferences, can deliver substantial market-share gains if AI-mediated shopping dominates. We also find that modal product choices can differ across models and, in some cases, demand may concentrate on a few select products, raising competition questions. Together, our results illuminate how AI agents may behave in e-commerce settings and surface concrete seller strategy, platform design, and regulatory questions in an AI-mediated ecosystem.

  • 5 authors
·
Aug 4, 2025 2

Magentic Marketplace: An Open-Source Environment for Studying Agentic Markets

As LLM agents advance, they are increasingly mediating economic decisions, ranging from product discovery to transactions, on behalf of users. Such applications promise benefits but also raise many questions about agent accountability and value for users. Addressing these questions requires understanding how agents behave in realistic market conditions. However, previous research has largely evaluated agents in constrained settings, such as single-task marketplaces (e.g., negotiation) or structured two-agent interactions. Real-world markets are fundamentally different: they require agents to handle diverse economic activities and coordinate within large, dynamic ecosystems where multiple agents with opaque behaviors may engage in open-ended dialogues. To bridge this gap, we investigate two-sided agentic marketplaces where Assistant agents represent consumers and Service agents represent competing businesses. To study these interactions safely, we develop Magentic-Marketplace-- a simulated environment where Assistants and Services can operate. This environment enables us to study key market dynamics: the utility agents achieve, behavioral biases, vulnerability to manipulation, and how search mechanisms shape market outcomes. Our experiments show that frontier models can approach optimal welfare-- but only under ideal search conditions. Performance degrades sharply with scale, and all models exhibit severe first-proposal bias, creating 10-30x advantages for response speed over quality. These findings reveal how behaviors emerge across market conditions, informing the design of fair and efficient agentic marketplaces.

MicrosoftResearch Microsoft Research
·
Oct 27, 2025 2

Scaling Small Agents Through Strategy Auctions

Small language models are increasingly viewed as a promising, cost-effective approach to agentic AI, with proponents claiming they are sufficiently capable for agentic workflows. However, while smaller agents can closely match larger ones on simple tasks, it remains unclear how their performance scales with task complexity, when large models become necessary, and how to better leverage small agents for long-horizon workloads. In this work, we empirically show that small agents' performance fails to scale with task complexity on deep search and coding tasks, and we introduce Strategy Auctions for Workload Efficiency (SALE), an agent framework inspired by freelancer marketplaces. In SALE, agents bid with short strategic plans, which are scored by a systematic cost-value mechanism and refined via a shared auction memory, enabling per-task routing and continual self-improvement without training a separate router or running all models to completion. Across deep search and coding tasks of varying complexity, SALE reduces reliance on the largest agent by 53%, lowers overall cost by 35%, and consistently improves upon the largest agent's pass@1 with only a negligible overhead beyond executing the final trace. In contrast, established routers that rely on task descriptions either underperform the largest agent or fail to reduce cost -- often both -- underscoring their poor fit for agentic workflows. These results suggest that while small agents may be insufficient for complex workloads, they can be effectively "scaled up" through coordinated task allocation and test-time self-improvement. More broadly, they motivate a systems-level view of agentic AI in which performance gains come less from ever-larger individual models and more from market-inspired coordination mechanisms that organize heterogeneous agents into efficient, adaptive ecosystems.

TessPay: Verify-then-Pay Infrastructure for Trusted Agentic Commerce

The global economy is entering the era of Agentic Commerce, where autonomous agents can discover services, negotiate prices, and transact value. However adoption towards agentic commerce faces a foundational trust gap: current systems are built for direct human interactions rather than agent-driven operations. It lacks core primitives across three critical stages of agentic transactions. First, Task Delegation lacks means to translate user intent into defined scopes, discover appropriate agents, and securely authorize actions. Second, Payment Settlement for tasks is processed before execution, lacking verifiable evidence to validate the agent's work. Third, Audit Mechanisms fail to capture the full transaction lifecycle, preventing clear accountability for disputes. While emerging standards address fragments of this trust gap, there still remains a critical need for a unified infrastructure that binds the entire transaction lifecycle. To resolve this gap, we introduce TessPay, a unified infrastructure that replaces implicit trust with a 'Verify-then-Pay' architecture. It is a two plane architecture separating control and verification from settlement. TessPay operationalizes trust across four distinct stages: Before execution, agents are anchored in a canonical registry and user intent is captured as verifiable mandates, enabling stakeholder accountability. During execution, funds are locked in escrow while the agent executes the task and generates cryptographic evidence (TLS Notary, TEE etc.) to support Proof of Task Execution (PoTE). At settlement, the system verifies this evidence and releases funds only when the PoTE satisfies verification predicates; modular rail adapters ensure this PoTE-gated escrow remains chain-agnostic across heterogeneous payment rails. After settlement, TessPay preserves a tamper-evident audit trail to enable clear accountability for dispute resolution.

  • 3 authors
·
Jan 29

Insight Agents: An LLM-Based Multi-Agent System for Data Insights

Today, E-commerce sellers face several key challenges, including difficulties in discovering and effectively utilizing available programs and tools, and struggling to understand and utilize rich data from various tools. We therefore aim to develop Insight Agents (IA), a conversational multi-agent Data Insight system, to provide E-commerce sellers with personalized data and business insights through automated information retrieval. Our hypothesis is that IA will serve as a force multiplier for sellers, thereby driving incremental seller adoption by reducing the effort required and increase speed at which sellers make good business decisions. In this paper, we introduce this novel LLM-backed end-to-end agentic system built on a plan-and-execute paradigm and designed for comprehensive coverage, high accuracy, and low latency. It features a hierarchical multi-agent structure, consisting of manager agent and two worker agents: data presentation and insight generation, for efficient information retrieval and problem-solving. We design a simple yet effective ML solution for manager agent that combines Out-of-Domain (OOD) detection using a lightweight encoder-decoder model and agent routing through a BERT-based classifier, optimizing both accuracy and latency. Within the two worker agents, a strategic planning is designed for API-based data model that breaks down queries into granular components to generate more accurate responses, and domain knowledge is dynamically injected to to enhance the insight generator. IA has been launched for Amazon sellers in US, which has achieved high accuracy of 90% based on human evaluation, with latency of P90 below 15s.

  • 4 authors
·
Feb 1

Operating-Layer Controls for Onchain Language-Model Agents Under Real Capital

We study reliability in autonomous language-model agents that translate user mandates into validated tool actions under real capital. The setting is DX Terminal Pro, a 21-day deployment in which 3,505 user-funded agents traded real ETH in a bounded onchain market. Users configured vaults through structured controls and natural-language strategies, but only agents could choose normal buy/sell trades. The system produced 7.5M agent invocations, roughly 300K onchain actions, about $20M in volume, more than 5,000 ETH deployed, roughly 70B inference tokens, and 99.9% settlement success for policy-valid submitted transactions. Long-running agents accumulated thousands of sequential decisions, including 6,000+ prompt-state-action cycles for continuously active agents, yielding a large-scale trace from user mandate to rendered prompt, reasoning, validation, portfolio state, and settlement. Reliability did not come from the base model alone; it emerged from the operating layer around the model: prompt compilation, typed controls, policy validation, execution guards, memory design, and trace-level observability. Pre-launch testing exposed failures that text-only benchmarks rarely measure, including fabricated trading rules, fee paralysis, numeric anchoring, cadence trading, and misread tokenomics. Targeted harness changes reduced fabricated sell rules from 57% to 3%, reduced fee-led observations from 32.5% to below 10%, and increased capital deployment from 42.9% to 78.0% in an affected test population. We show that capital-managing agents should be evaluated across the full path from user mandate to prompt, validated action, and settlement.

DXRG DXRG AI Inc
·
Apr 27 2

Zero-Trust Runtime Verification for Agentic Payment Protocols: Mitigating Replay and Context-Binding Failures in AP2

The deployment of autonomous AI agents capable of executing commercial transactions has motivated the adoption of mandate-based payment authorization protocols, including the Universal Commerce Protocol (UCP) and the Agent Payments Protocol (AP2). These protocols replace interactive, session-based authorization with cryptographically issued mandates, enabling asynchronous and autonomous execution. While AP2 provides specification-level guarantees through signature verification, explicit binding, and expiration semantics, real-world agentic execution introduces runtime behaviors such as retries, concurrency, and orchestration that challenge implicit assumptions about mandate usage. In this work, we present a security analysis of the AP2 mandate lifecycle and identify enforcement gaps that arise during runtime in agent-based payment systems. We propose a zero-trust runtime verification framework that enforces explicit context binding and consume-once mandate semantics using dynamically generated, time-bound nonces, ensuring that authorization decisions are evaluated at execution time rather than assumed from static issuance properties. Through simulation-based evaluation under high concurrency, we show that context-aware binding and consume-once enforcement address distinct and complementary attack classes, and that both are required to prevent replay and context-redirect attacks. The proposed framework mitigates all evaluated attacks while maintaining stable verification latency of approximately 3.8~ms at throughput levels up to 10{,}000 transactions per second. We further demonstrate that the required runtime state is bounded by peak concurrency rather than cumulative transaction history, indicating that robust runtime security for agentic payment execution can be achieved with minimal and predictable overhead.

  • 4 authors
·
Feb 5

Tokenomics: Quantifying Where Tokens Are Used in Agentic Software Engineering

LLM-based Multi-Agent (LLM-MA) systems are increasingly applied to automate complex software engineering tasks such as requirements engineering, code generation, and testing. However, their operational efficiency and resource consumption remain poorly understood, hindering practical adoption due to unpredictable costs and environmental impact. To address this, we conduct an analysis of token consumption patterns in an LLM-MA system within the Software Development Life Cycle (SDLC), aiming to understand where tokens are consumed across distinct software engineering activities. We analyze execution traces from 30 software development tasks performed by the ChatDev framework using a GPT-5 reasoning model, mapping its internal phases to distinct development stages (Design, Coding, Code Completion, Code Review, Testing, and Documentation) to create a standardized evaluation framework. We then quantify and compare token distribution (input, output, reasoning) across these stages. Our preliminary findings show that the iterative Code Review stage accounts for the majority of token consumption for an average of 59.4% of tokens. Furthermore, we observe that input tokens consistently constitute the largest share of consumption for an average of 53.9%, providing empirical evidence for potentially significant inefficiencies in agentic collaboration. Our results suggest that the primary cost of agentic software engineering lies not in initial code generation but in automated refinement and verification. Our novel methodology can help practitioners predict expenses and optimize workflows, and it directs future research toward developing more token-efficient agent collaboration protocols.

  • 4 authors
·
Jan 19

Agent Behavioral Contracts: Formal Specification and Runtime Enforcement for Reliable Autonomous AI Agents

Traditional software relies on contracts -- APIs, type systems, assertions -- to specify and enforce correct behavior. AI agents, by contrast, operate on prompts and natural language instructions with no formal behavioral specification. This gap is the root cause of drift, governance failures, and frequent project failures in agentic AI deployments. We introduce Agent Behavioral Contracts (ABC), a formal framework that brings Design-by-Contract principles to autonomous AI agents. An ABC contract C = (P, I, G, R) specifies Preconditions, Invariants, Governance policies, and Recovery mechanisms as first-class, runtime-enforceable components. We define (p, delta, k)-satisfaction -- a probabilistic notion of contract compliance that accounts for LLM non-determinism and recovery -- and prove a Drift Bounds Theorem showing that contracts with recovery rate gamma > alpha (the natural drift rate) bound behavioral drift to D* = alpha/gamma in expectation, with Gaussian concentration in the stochastic setting. We establish sufficient conditions for safe contract composition in multi-agent chains and derive probabilistic degradation bounds. We implement ABC in AgentAssert, a runtime enforcement library, and evaluate on AgentContract-Bench, a benchmark of 200 scenarios across 7 models from 6 vendors. Results across 1,980 sessions show that contracted agents detect 5.2-6.8 soft violations per session that uncontracted baselines miss entirely (p < 0.0001, Cohen's d = 6.7-33.8), achieve 88-100% hard constraint compliance, and bound behavioral drift to D* < 0.27 across extended sessions, with 100% recovery for frontier models and 17-100% across all models, at overhead < 10 ms per action.

  • 1 authors
·
Feb 24

PublicAgent: Multi-Agent Design Principles From an LLM-Based Open Data Analysis Framework

Open data repositories hold potential for evidence-based decision-making, yet are inaccessible to non-experts lacking expertise in dataset discovery, schema mapping, and statistical analysis. Large language models show promise for individual tasks, but end-to-end analytical workflows expose fundamental limitations: attention dilutes across growing contexts, specialized reasoning patterns interfere, and errors propagate undetected. We present PublicAgent, a multi-agent framework that addresses these limitations through decomposition into specialized agents for intent clarification, dataset discovery, analysis, and reporting. This architecture maintains focused attention within agent contexts and enables validation at each stage. Evaluation across five models and 50 queries derives five design principles for multi-agent LLM systems. First, specialization provides value independent of model strength--even the strongest model shows 97.5% agent win rates, with benefits orthogonal to model scale. Second, agents divide into universal (discovery, analysis) and conditional (report, intent) categories. Universal agents show consistent effectiveness (std dev 12.4%) while conditional agents vary by model (std dev 20.5%). Third, agents mitigate distinct failure modes--removing discovery or analysis causes catastrophic failures (243-280 instances), while removing report or intent causes quality degradation. Fourth, architectural benefits persist across task complexity with stable win rates (86-92% analysis, 84-94% discovery), indicating workflow management value rather than reasoning enhancement. Fifth, wide variance in agent effectiveness across models (42-96% for analysis) requires model-aware architecture design. These principles guide when and why specialization is necessary for complex analytical workflows while enabling broader access to public data through natural language interfaces.

  • 3 authors
·
Nov 4, 2025

Holistic Agent Leaderboard: The Missing Infrastructure for AI Agent Evaluation

AI agents have been developed for complex real-world tasks from coding to customer service. But AI agent evaluations suffer from many challenges that undermine our understanding of how well agents really work. We introduce the Holistic Agent Leaderboard (HAL) to address these challenges. We make three main contributions. First, we provide a standardized evaluation harness that orchestrates parallel evaluations across hundreds of VMs, reducing evaluation time from weeks to hours while eliminating common implementation bugs. Second, we conduct three-dimensional analysis spanning models, scaffolds, and benchmarks. We validate the harness by conducting 21,730 agent rollouts across 9 models and 9 benchmarks in coding, web navigation, science, and customer service with a total cost of about $40,000. Our analysis reveals surprising insights, such as higher reasoning effort reducing accuracy in the majority of runs. Third, we use LLM-aided log inspection to uncover previously unreported behaviors, such as searching for the benchmark on HuggingFace instead of solving a task, or misusing credit cards in flight booking tasks. We share all agent logs, comprising 2.5B tokens of language model calls, to incentivize further research into agent behavior. By standardizing how the field evaluates agents and addressing common pitfalls in agent evaluation, we hope to shift the focus from agents that ace benchmarks to agents that work reliably in the real world.

  • 31 authors
·
Oct 12, 2025

The Best of Many Worlds: Dual Mirror Descent for Online Allocation Problems

Online allocation problems with resource constraints are central problems in revenue management and online advertising. In these problems, requests arrive sequentially during a finite horizon and, for each request, a decision maker needs to choose an action that consumes a certain amount of resources and generates reward. The objective is to maximize cumulative rewards subject to a constraint on the total consumption of resources. In this paper, we consider a data-driven setting in which the reward and resource consumption of each request are generated using an input model that is unknown to the decision maker. We design a general class of algorithms that attain good performance in various input models without knowing which type of input they are facing. In particular, our algorithms are asymptotically optimal under independent and identically distributed inputs as well as various non-stationary stochastic input models, and they attain an asymptotically optimal fixed competitive ratio when the input is adversarial. Our algorithms operate in the Lagrangian dual space: they maintain a dual multiplier for each resource that is updated using online mirror descent. By choosing the reference function accordingly, we recover the dual sub-gradient descent and dual multiplicative weights update algorithm. The resulting algorithms are simple, fast, and do not require convexity in the revenue function, consumption function and action space, in contrast to existing methods for online allocation problems. We discuss applications to network revenue management, online bidding in repeated auctions with budget constraints, online proportional matching with high entropy, and personalized assortment optimization with limited inventory.

  • 3 authors
·
Nov 4, 2021

Creating a Gen-AI based Track and Trace Assistant MVP (SuperTracy) for PostNL

The developments in the field of generative AI has brought a lot of opportunities for companies, for instance to improve efficiency in customer service and automating tasks. PostNL, the biggest parcel and E-commerce corporation of the Netherlands wants to use generative AI to enhance the communication around track and trace of parcels. During the internship a Minimal Viable Product (MVP) is created to showcase the value of using generative AI technologies, to enhance parcel tracking, analyzing the parcel's journey and being able to communicate about it in an easy to understand manner. The primary goal was to develop an in-house LLM-based system, reducing dependency on external platforms and establishing the feasibility of a dedicated generative AI team within the company. This multi-agent LLM based system aimed to construct parcel journey stories and identify logistical disruptions with heightened efficiency and accuracy. The research involved deploying a sophisticated AI-driven communication system, employing Retrieval-Augmented Generation (RAG) for enhanced response precision, and optimizing large language models (LLMs) tailored to domain specific tasks. The MVP successfully implemented a multi-agent open-source LLM system, called SuperTracy. SuperTracy is capable of autonomously managing a broad spectrum of user inquiries and improving internal knowledge handling. Results and evaluation demonstrated technological innovation and feasibility, notably in communication about the track and trace of a parcel, which exceeded initial expectations. These advancements highlight the potential of AI-driven solutions in logistics, suggesting many opportunities for further refinement and broader implementation within PostNL operational framework.

  • 1 authors
·
Sep 3, 2024

Learning to Recommend Multi-Agent Subgraphs from Calling Trees

Multi-agent systems (MAS) increasingly solve complex tasks by orchestrating agents and tools selected from rapidly growing marketplaces. As these marketplaces expand, many candidates become functionally overlapping, making selection not just a retrieval problem: beyond filtering relevant agents, an orchestrator must choose options that are reliable, compatible with the current execution context, and able to cooperate with other selected agents. Existing recommender systems -- largely built for item-level ranking from flat user-item logs -- do not directly address the structured, sequential, and interaction-dependent nature of agent orchestration. We address this gap by formulating agent recommendation in MAS as a constrained decision problem and introducing a generic constrained recommendation framework that first uses retrieval to build a compact candidate set conditioned on the current subtask and context, and then performs utility optimization within this feasible set using a learned scorer that accounts for relevance, reliability, and interaction effects. We ground both the formulation and learning signals in historical calling trees, which capture the execution structure of MAS (parent-child calls, branching dependencies, and local cooperation patterns) beyond what flat logs provide. The framework supports two complementary settings: agent-level recommendation (select the next agent/tool) and system-level recommendation (select a small, connected agent team/subgraph for coordinated execution). To enable systematic evaluation, we construct a unified calling-tree benchmark by normalizing invocation logs from eight heterogeneous multi-agent corpora into a shared structured representation.

  • 2 authors
·
Jan 28

StockBench: Can LLM Agents Trade Stocks Profitably In Real-world Markets?

Large language models (LLMs) have recently demonstrated strong capabilities as autonomous agents, showing promise in reasoning, tool use, and sequential decision-making. While prior benchmarks have evaluated LLM agents in domains such as software engineering and scientific discovery, the finance domain remains underexplored, despite its direct relevance to economic value and high-stakes decision-making. Existing financial benchmarks primarily test static knowledge through question answering, but they fall short of capturing the dynamic and iterative nature of trading. To address this gap, we introduce StockBench, a contamination-free benchmark designed to evaluate LLM agents in realistic, multi-month stock trading environments. Agents receive daily market signals -- including prices, fundamentals, and news -- and must make sequential buy, sell, or hold decisions. Performance is assessed using financial metrics such as cumulative return, maximum drawdown, and the Sortino ratio. Our evaluation of state-of-the-art proprietary (e.g., GPT-5, Claude-4) and open-weight (e.g., Qwen3, Kimi-K2, GLM-4.5) models shows that while most LLM agents struggle to outperform the simple buy-and-hold baseline, several models demonstrate the potential to deliver higher returns and manage risk more effectively. These findings highlight both the challenges and opportunities in developing LLM-powered financial agents, showing that excelling at static financial knowledge tasks does not necessarily translate into successful trading strategies. We release StockBench as an open-source resource to support reproducibility and advance future research in this domain.

  • 7 authors
·
Oct 2, 2025 4

Just Do It!? Computer-Use Agents Exhibit Blind Goal-Directedness

Computer-Use Agents (CUAs) are an increasingly deployed class of agents that take actions on GUIs to accomplish user goals. In this paper, we show that CUAs consistently exhibit Blind Goal-Directedness (BGD): a bias to pursue goals regardless of feasibility, safety, reliability, or context. We characterize three prevalent patterns of BGD: (i) lack of contextual reasoning, (ii) assumptions and decisions under ambiguity, and (iii) contradictory or infeasible goals. We develop BLIND-ACT, a benchmark of 90 tasks capturing these three patterns. Built on OSWorld, BLIND-ACT provides realistic environments and employs LLM-based judges to evaluate agent behavior, achieving 93.75% agreement with human annotations. We use BLIND-ACT to evaluate nine frontier models, including Claude Sonnet and Opus 4, Computer-Use-Preview, and GPT-5, observing high average BGD rates (80.8%) across them. We show that BGD exposes subtle risks that arise even when inputs are not directly harmful. While prompting-based interventions lower BGD levels, substantial risk persists, highlighting the need for stronger training- or inference-time interventions. Qualitative analysis reveals observed failure modes: execution-first bias (focusing on how to act over whether to act), thought-action disconnect (execution diverging from reasoning), and request-primacy (justifying actions due to user request). Identifying BGD and introducing BLIND-ACT establishes a foundation for future research on studying and mitigating this fundamental risk and ensuring safe CUA deployment.

microsoft Microsoft
·
Oct 2, 2025 3

WebShop: Towards Scalable Real-World Web Interaction with Grounded Language Agents

Existing benchmarks for grounding language in interactive environments either lack real-world linguistic elements, or prove difficult to scale up due to substantial human involvement in the collection of data or feedback signals. To bridge this gap, we develop WebShop -- a simulated e-commerce website environment with 1.18 million real-world products and 12,087 crowd-sourced text instructions. Given a text instruction specifying a product requirement, an agent needs to navigate multiple types of webpages and issue diverse actions to find, customize, and purchase an item. WebShop provides several challenges for language grounding including understanding compositional instructions, query (re-)formulation, comprehending and acting on noisy text in webpages, and performing strategic exploration. We collect over 1,600 human demonstrations for the task, and train and evaluate a diverse range of agents using reinforcement learning, imitation learning, and pre-trained image and language models. Our best model achieves a task success rate of 29%, which outperforms rule-based heuristics (9.6%) but is far lower than human expert performance (59%). We also analyze agent and human trajectories and ablate various model components to provide insights for developing future agents with stronger language understanding and decision making abilities. Finally, we show that agents trained on WebShop exhibit non-trivial sim-to-real transfer when evaluated on amazon.com and ebay.com, indicating the potential value of WebShop in developing practical web-based agents that can operate in the wild.

  • 4 authors
·
Jul 4, 2022

Multi-channel Autobidding with Budget and ROI Constraints

In digital online advertising, advertisers procure ad impressions simultaneously on multiple platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of which consists of numerous ad auctions. We study how an advertiser maximizes total conversion (e.g. ad clicks) while satisfying aggregate return-on-investment (ROI) and budget constraints across all channels. In practice, an advertiser does not have control over, and thus cannot globally optimize, which individual ad auctions she participates in for each channel, and instead authorizes a channel to procure impressions on her behalf: the advertiser can only utilize two levers on each channel, namely setting a per-channel budget and per-channel target ROI. In this work, we first analyze the effectiveness of each of these levers for solving the advertiser's global multi-channel problem. We show that when an advertiser only optimizes over per-channel ROIs, her total conversion can be arbitrarily worse than what she could have obtained in the global problem. Further, we show that the advertiser can achieve the global optimal conversion when she only optimizes over per-channel budgets. In light of this finding, under a bandit feedback setting that mimics real-world scenarios where advertisers have limited information on ad auctions in each channels and how channels procure ads, we present an efficient learning algorithm that produces per-channel budgets whose resulting conversion approximates that of the global optimal problem. Finally, we argue that all our results hold for both single-item and multi-item auctions from which channels procure impressions on advertisers' behalf.

  • 5 authors
·
Feb 2, 2023

SalesRLAgent: A Reinforcement Learning Approach for Real-Time Sales Conversion Prediction and Optimization

Current approaches to sales conversation analysis and conversion prediction typically rely on Large Language Models (LLMs) combined with basic retrieval augmented generation (RAG). These systems, while capable of answering questions, fail to accurately predict conversion probability or provide strategic guidance in real time. In this paper, we present SalesRLAgent, a novel framework leveraging specialized reinforcement learning to predict conversion probability throughout sales conversations. Unlike systems from Kapa.ai, Mendable, Inkeep, and others that primarily use off-the-shelf LLMs for content generation, our approach treats conversion prediction as a sequential decision problem, training on synthetic data generated using GPT-4O to develop a specialized probability estimation model. Our system incorporates Azure OpenAI embeddings (3072 dimensions), turn-by-turn state tracking, and meta-learning capabilities to understand its own knowledge boundaries. Evaluations demonstrate that SalesRLAgent achieves 96.7% accuracy in conversion prediction, outperforming LLM-only approaches by 34.7% while offering significantly faster inference (85ms vs 3450ms for GPT-4). Furthermore, integration with existing sales platforms shows a 43.2% increase in conversion rates when representatives utilize our system's real-time guidance. SalesRLAgent represents a fundamental shift from content generation to strategic sales intelligence, providing moment-by-moment conversion probability estimation with actionable insights for sales professionals.

  • 1 authors
·
Mar 29, 2025

SmartAgent: Chain-of-User-Thought for Embodied Personalized Agent in Cyber World

Recent advances in embodied agents with multimodal perception and reasoning capabilities based on large vision-language models (LVLMs), excel in autonomously interacting either real or cyber worlds, helping people make intelligent decisions in complex environments. However, the current works are normally optimized by golden action trajectories or ideal task-oriented solutions toward a definitive goal. This paradigm considers limited user-oriented factors, which could be the reason for their performance reduction in a wide range of personal assistant applications. To address this, we propose Chain-of-User-Thought (COUT), a novel embodied reasoning paradigm that takes a chain of thought from basic action thinking to explicit and implicit personalized preference thought to incorporate personalized factors into autonomous agent learning. To target COUT, we introduce SmartAgent, an agent framework perceiving cyber environments and reasoning personalized requirements as 1) interacting with GUI to access an item pool, 2) generating users' explicit requirements implied by previous actions, and 3) recommending items to fulfill users' implicit requirements. To demonstrate SmartAgent's capabilities, we also create a brand-new dataset SmartSpot that offers a full-stage personalized action-involved environment. To our best knowledge, our work is the first to formulate the COUT process, serving as a preliminary attempt towards embodied personalized agent learning. Our extensive experiments on SmartSpot illuminate SmartAgent's functionality among a series of embodied and personalized sub-tasks. We will release code and data upon paper notification at https://github.com/tsinghua-fib-lab/SmartAgent.

  • 5 authors
·
Dec 10, 2024