Daily Papers

Advertising banners are critical for capturing user attention and enhancing advertising campaign effectiveness. Creating aesthetically pleasing banner designs while conveying the campaign messages is challenging due to the large search space involving multiple design elements. Additionally, advertisers need multiple sizes for different displays and various versions to target different sectors of audiences. Since design is intrinsically an iterative and subjective process, flexible editability is also in high demand for practical usage. While current models have served as assistants to human designers in various design tasks, they typically handle only segments of the creative design process or produce pixel-based outputs that limit editability. This paper introduces a training-free framework for fully automated banner ad design creation, enabling frontier multimodal large language models (MLLMs) to streamline the production of effective banners with minimal manual effort across diverse marketing contexts. We present BannerAgency, an MLLM agent system that collaborates with advertisers to understand their brand identity and banner objectives, generates matching background images, creates blueprints for foreground design elements, and renders the final creatives as editable components in Figma or SVG formats rather than static pixels. To facilitate evaluation and future research, we introduce BannerRequest400, a benchmark featuring 100 unique logos paired with 400 diverse banner requests. Through quantitative and qualitative evaluations, we demonstrate the framework's effectiveness, emphasizing the quality of the generated banner designs, their adaptability to various banner requests, and their strong editability enabled by this component-based approach.

Advertising posters, a form of information presentation, combine visual and linguistic modalities. Creating a poster involves multiple steps and necessitates design experience and creativity. This paper introduces AutoPoster, a highly automatic and content-aware system for generating advertising posters. With only product images and titles as inputs, AutoPoster can automatically produce posters of varying sizes through four key stages: image cleaning and retargeting, layout generation, tagline generation, and style attribute prediction. To ensure visual harmony of posters, two content-aware models are incorporated for layout and tagline generation. Moreover, we propose a novel multi-task Style Attribute Predictor (SAP) to jointly predict visual style attributes. Meanwhile, to our knowledge, we propose the first poster generation dataset that includes visual attribute annotations for over 76k posters. Qualitative and quantitative outcomes from user studies and experiments substantiate the efficacy of our system and the aesthetic superiority of the generated posters compared to other poster generation methods.

Industrial advertising question answering (QA) is a high-stakes task in which hallucinated content, particularly fabricated URLs, can lead to financial loss, compliance violations, and legal risk. Although Retrieval-Augmented Generation (RAG) is widely adopted, deploying it in production remains challenging because industrial knowledge is inherently relational, frequently updated, and insufficiently aligned with generation objectives. We propose a reinforced co-adaptation framework that jointly optimizes retrieval and generation through two components: (1) Graph-aware Retrieval (GraphRAG), which models entity-relation structure over a high-citation knowledge subgraph for multi-hop, domain-specific evidence selection; and (2) evidence-constrained reinforcement learning via Group Relative Policy Optimization (GRPO) with multi-dimensional rewards covering faithfulness, style compliance, safety, and URL validity. Experiments on an internal advertising QA dataset show consistent gains across expert-judged dimensions including accuracy, completeness, and safety, while reducing the hallucination rate by 72\%. A two-week online A/B test demonstrates a 28.6\% increase in like rate, a 46.2\% decrease in dislike rate, and a 92.7\% reduction in URL hallucination. The system has been running in production for over half a year and has served millions of QA interactions.

Generative recommender systems are rapidly emerging as a new paradigm for recommendation, where collaborative identifiers and/or multi-modal content are mapped into discrete token spaces and user behavior is modelled with autoregressive sequence models. Despite progress on multi-modal recommendation datasets, there is still a lack of public benchmarks that jointly offer large-scale, realistic and fully all-modality data designed specifically for generative recommendation (GR) in industrial advertising. To foster research in this direction, we organised the Tencent Advertising Algorithm Challenge 2025, a global competition built on top of two all-modality datasets for GR: TencentGR-1M and TencentGR-10M. Both datasets are constructed from real de-identified Tencent Ads logs and contain rich collaborative IDs and multi-modal representations extracted with state-of-the-art embedding models. The preliminary track (TencentGR-1M) provides 1 million user sequences with up to 100 interacted items each, where each interaction is labeled with exposure and click signals, while the final track (TencentGR-10M) scales this to 10 million users and explicitly distinguishes between click and conversion events at both the sequence and target level. This paper presents the task definition, data construction process, feature schema, baseline GR model, evaluation protocol, and key findings from top-ranked and award-winning solutions. Our datasets focus on multi-modal sequence generation in an advertising setting and introduce weighted evaluation for high-value conversion events. We release our datasets at https://huggingface.co/datasets/TAAC2025 and baseline implementations at https://github.com/TencentAdvertisingAlgorithmCompetition/baseline_2025 to enable future research on all-modality generative recommendation at an industrial scale. The official website is https://algo.qq.com/2025.

In web data, advertising images are crucial for capturing user attention and improving advertising effectiveness. Most existing methods generate background for products primarily focus on the aesthetic quality, which may fail to achieve satisfactory online performance. To address this limitation, we explore the use of Multimodal Large Language Models (MLLMs) for generating advertising images by optimizing for Click-Through Rate (CTR) as the primary objective. Firstly, we build targeted pre-training tasks, and leverage a large-scale e-commerce multimodal dataset to equip MLLMs with initial capabilities for advertising image generation tasks. To further improve the CTR of generated images, we propose a novel reward model to fine-tune pre-trained MLLMs through Reinforcement Learning (RL), which can jointly utilize multimodal features and accurately reflect user click preferences. Meanwhile, a product-centric preference optimization strategy is developed to ensure that the generated background content aligns with the product characteristics after fine-tuning, enhancing the overall relevance and effectiveness of the advertising images. Extensive experiments have demonstrated that our method achieves state-of-the-art performance in both online and offline metrics. Our code and pre-trained models are publicly available at: https://github.com/Chenguoz/CAIG.

Creating visually appealing advertising images is often a labor-intensive and time-consuming process. Is it possible to automatically generate such images using only basic product information--specifically, a product foreground image, taglines, and a target size? Existing methods mainly focus on parts of the problem and fail to provide a comprehensive solution. To address this gap, we propose a novel multistage framework called Product-Centric Advertising Image Design (PAID). It consists of four sequential stages to highlight product foregrounds and taglines while achieving overall image aesthetics: prompt generation, layout generation, background image generation, and graphics rendering. Different expert models are designed and trained for the first three stages: First, we use a visual language model (VLM) to generate background prompts that match the products. Next, a VLM-based layout generation model arranges the placement of product foregrounds, graphic elements (taglines and decorative underlays), and various nongraphic elements (objects from the background prompt). Following this, we train an SDXL-based image generation model that can simultaneously accept prompts, layouts, and foreground controls. To support the PAID framework, we create corresponding datasets with over 50,000 labeled images. Extensive experimental results and online A/B tests demonstrate that PAID can produce more visually appealing advertising images.

Despite the recognized potential of multimodal data to improve model accuracy, many large-scale industrial recommendation systems, including Taobao display advertising system, predominantly depend on sparse ID features in their models. In this work, we explore approaches to leverage multimodal data to enhance the recommendation accuracy. We start from identifying the key challenges in adopting multimodal data in a manner that is both effective and cost-efficient for industrial systems. To address these challenges, we introduce a two-phase framework, including: 1) the pre-training of multimodal representations to capture semantic similarity, and 2) the integration of these representations with existing ID-based models. Furthermore, we detail the architecture of our production system, which is designed to facilitate the deployment of multimodal representations. Since the integration of multimodal representations in mid-2023, we have observed significant performance improvements in Taobao display advertising system. We believe that the insights we have gathered will serve as a valuable resource for practitioners seeking to leverage multimodal data in their systems.

In response to the limitations of manual ad creation, significant research has been conducted in the field of automatic ad text generation (ATG). However, the lack of comprehensive benchmarks and well-defined problem sets has made comparing different methods challenging. To tackle these challenges, we standardize the task of ATG and propose a first benchmark dataset, CAMERA, carefully designed and enabling the utilization of multi-modal information and facilitating industry-wise evaluations. Our extensive experiments with a variety of nine baselines, from classical methods to state-of-the-art models including large language models (LLMs), show the current state and the remaining challenges. We also explore how existing metrics in ATG and an LLM-based evaluator align with human evaluations.

Natural language generation methods have emerged as effective tools to help advertisers increase the number of online advertisements they produce. This survey entails a review of the research trends on this topic over the past decade, from template-based to extractive and abstractive approaches using neural networks. Additionally, key challenges and directions revealed through the survey, including metric optimization, faithfulness, diversity, multimodality, and the development of benchmark datasets, are discussed.

Writing an ad text that attracts people and persuades them to click or act is essential for the success of search engine advertising. Therefore, ad creators must consider various aspects of advertising appeals (A^3) such as the price, product features, and quality. However, products and services exhibit unique effective A^3 for different industries. In this work, we focus on exploring the effective A^3 for different industries with the aim of assisting the ad creation process. To this end, we created a dataset of advertising appeals and used an existing model that detects various aspects for ad texts. Our experiments demonstrated that different industries have their own effective A^3 and that the identification of the A^3 contributes to the estimation of advertising performance.

Vision-Language Model (VLM) based Web Agents represent a significant step towards automating complex tasks by simulating human-like interaction with websites. However, their deployment in uncontrolled web environments introduces significant security vulnerabilities. Existing research on adversarial environmental injection attacks often relies on unrealistic assumptions, such as direct HTML manipulation, knowledge of user intent, or access to agent model parameters, limiting their practical applicability. In this paper, we propose AdInject, a novel and real-world black-box attack method that leverages the internet advertising delivery to inject malicious content into the Web Agent's environment. AdInject operates under a significantly more realistic threat model than prior work, assuming a black-box agent, static malicious content constraints, and no specific knowledge of user intent. AdInject includes strategies for designing malicious ad content aimed at misleading agents into clicking, and a VLM-based ad content optimization technique that infers potential user intents from the target website's context and integrates these intents into the ad content to make it appear more relevant or critical to the agent's task, thus enhancing attack effectiveness. Experimental evaluations demonstrate the effectiveness of AdInject, attack success rates exceeding 60% in most scenarios and approaching 100% in certain cases. This strongly demonstrates that prevalent advertising delivery constitutes a potent and real-world vector for environment injection attacks against Web Agents. This work highlights a critical vulnerability in Web Agent security arising from real-world environment manipulation channels, underscoring the urgent need for developing robust defense mechanisms against such threats. Our code is available at https://github.com/NicerWang/AdInject.

Reconciling platform revenue with user experience in LLM advertising motivates a data-centric foundation. We introduce NaiAD, the first comprehensive dataset for LLM-native advertising comprising 58,999 carefully constructed ad-embedded responses paired with user queries. NaiAD is organized around theoretically grounded evaluation metrics that separately and comprehensively capture user and commercial utility. To mitigate the dimensional collinearity of aligned LLMs, we propose a decoupled generation pipeline that produces structurally diverse samples, ranging from responses that explicitly disentangle stakeholder utilities to responses that are uniformly strong or weak across dimensions. We further provide score labels calibrated by a Variance-Calibrated Prediction-Powered Inference (VC-PPI) framework, aligning automated scoring with human annotations. Mechanistic analyses reveal that successful ad integration relies on reasoning paths that cluster into four distinct semantic strategies. Models leveraging NaiAD internalize these strategies to simultaneously improve user and commercial utility, while enabling independent control over these distinct objectives via in-context learning. Together, these results position NaiAD as a foundational infrastructure for developing future LLM-native ad systems.

Customized generative text-to-image models have the ability to produce images that closely resemble a given subject. However, in the context of generating advertising images for e-commerce scenarios, it is crucial that the generated subject's identity aligns perfectly with the product being advertised. In order to address the need for strictly-ID preserved advertising image generation, we have developed a Control-Net based customized image generation pipeline and have taken earring model advertising as an example. Our approach facilitates a seamless interaction between the earrings and the model's face, while ensuring that the identity of the earrings remains intact. Furthermore, to achieve a diverse and controllable display, we have proposed a multi-branch cross-attention architecture, which allows for control over the scale, pose, and appearance of the model, going beyond the limitations of text prompts. Our method manages to achieve fine-grained control of the generated model's face, resulting in controllable and captivating advertising effects.

While Large Language Model (LLM) agents have achieved remarkable progress in complex reasoning tasks, evaluating their performance in real-world environments has become a critical problem. Current benchmarks, however, are largely restricted to idealized simulations, failing to address the practical demands of specialized domains like advertising and marketing analytics. In these fields, tasks are inherently more complex, often requiring multi-round interaction with professional marketing tools. To address this gap, we propose AD-Bench, a benchmark designed based on real-world business requirements of advertising and marketing platforms. AD-Bench is constructed from real user marketing analysis requests, with domain experts providing verifiable reference answers and corresponding reference tool-call trajectories. The benchmark categorizes requests into three difficulty levels (L1-L3) to evaluate agents' capabilities under multi-round, multi-tool collaboration. Experiments show that on AD-Bench, Gemini-3-Pro achieves Pass@1 = 68.0% and Pass@3 = 83.0%, but performance drops significantly on L3 to Pass@1 = 49.4% and Pass@3 = 62.1%, with a trajectory coverage of 70.1%, indicating that even state-of-the-art models still exhibit substantial capability gaps in complex advertising and marketing analysis scenarios. AD-Bench provides a realistic benchmark for evaluating and improving advertising marketing agents, the leaderboard and code can be found at https://github.com/Emanual20/adbench-leaderboard.

In the past years, many proposals have emerged in order to address online advertising use-cases without access to third-party cookies. All these proposals leverage some privacy-enhancing technologies such as aggregation or differential privacy. Yet, no public and rich-enough ground truth is currently available to assess the relevancy of aforementioned private advertising frameworks. We are releasing the largest, in terms of number of features, bidding dataset specifically built in alignment with the design of major browser vendors proposals such as Chrome Privacy Sandbox. This dataset, coined CriteoPrivateAd, stands for an anonymised version of Criteo production logs and provides sufficient data to learn bidding models commonly used in online advertising under many privacy constraints (delayed reports, display and user-level differential privacy, user signal quantisation or aggregated reports). We ensured that this dataset, while being anonymised, is able to provide offline results close to production performance of adtech companies including Criteo - making it a relevant ground truth to design private advertising systems. The dataset is available in Hugging Face: https://huggingface.co/datasets/criteo/CriteoPrivateAd.

With the increase in the more fluent ad texts automatically created by natural language generation technology, it is in the high demand to verify the quality of these creatives in a real-world setting. We propose AdTEC, the first public benchmark to evaluate ad texts in multiple aspects from the perspective of practical advertising operations. Our contributions are: (i) Defining five tasks for evaluating the quality of ad texts and building a dataset based on the actual operational experience of advertising agencies, which is typically kept in-house. (ii) Validating the performance of existing pre-trained language models (PLMs) and human evaluators on the dataset. (iii) Analyzing the characteristics and providing challenges of the benchmark. The results show that while PLMs have already reached the practical usage level in several tasks, human still outperforms in certain domains, implying that there is significant room for improvement in such area.

The advance of smartphones and cellular networks boosts the need of mobile advertising and targeted marketing. However, it also triggers the unseen security threats. We found that the phone scams with fake calling numbers of very short lifetime are increasingly popular and have been used to trick the users. The harm is worldwide. On the other hand, deceptive advertising (deceptive ads), the fake ads that tricks users to install unnecessary apps via either alluring or daunting texts and pictures, is an emerging threat that seriously harms the reputation of the advertiser. To counter against these two new threats, the conventional blacklist (or whitelist) approach and the machine learning approach with predefined features have been proven useless. Nevertheless, due to the success of deep learning in developing the highly intelligent program, our system can efficiently and effectively detect phone scams and deceptive ads by taking advantage of our unified framework on deep neural network (DNN) and convolutional neural network (CNN). The proposed system has been deployed for operational use and the experimental results proved the effectiveness of our proposed system. Furthermore, we keep our research results and release experiment material on http://DeceptiveAds.TWMAN.ORG and http://PhoneScams.TWMAN.ORG if there is any update.

Predicting click and conversion probabilities when bidding on ad exchanges is at the core of the programmatic advertising industry. Two separated lines of previous works respectively address i) the prediction of user conversion probability and ii) the attribution of these conversions to advertising events (such as clicks) after the fact. We argue that attribution modeling improves the efficiency of the bidding policy in the context of performance advertising. Firstly we explain the inefficiency of the standard bidding policy with respect to attribution. Secondly we learn and utilize an attribution model in the bidder itself and show how it modifies the average bid after a click. Finally we produce evidence of the effectiveness of the proposed method on both offline and online experiments with data spanning several weeks of real traffic from Criteo, a leader in performance advertising.

The majority of online display ads are served through real-time bidding (RTB) --- each ad display impression is auctioned off in real-time when it is just being generated from a user visit. To place an ad automatically and optimally, it is critical for advertisers to devise a learning algorithm to cleverly bid an ad impression in real-time. Most previous works consider the bid decision as a static optimization problem of either treating the value of each impression independently or setting a bid price to each segment of ad volume. However, the bidding for a given ad campaign would repeatedly happen during its life span before the budget runs out. As such, each bid is strategically correlated by the constrained budget and the overall effectiveness of the campaign (e.g., the rewards from generated clicks), which is only observed after the campaign has completed. Thus, it is of great interest to devise an optimal bidding strategy sequentially so that the campaign budget can be dynamically allocated across all the available impressions on the basis of both the immediate and future rewards. In this paper, we formulate the bid decision process as a reinforcement learning problem, where the state space is represented by the auction information and the campaign's real-time parameters, while an action is the bid price to set. By modeling the state transition via auction competition, we build a Markov Decision Process framework for learning the optimal bidding policy to optimize the advertising performance in the dynamic real-time bidding environment. Furthermore, the scalability problem from the large real-world auction volume and campaign budget is well handled by state value approximation using neural networks.

This paper explores multi-scenario optimization on large platforms using multi-agent reinforcement learning (MARL). We address this by treating scenarios like search, recommendation, and advertising as a cooperative, partially observable multi-agent decision problem. We introduce the Multi-Agent Recurrent Deterministic Policy Gradient (MARDPG) algorithm, which aligns different scenarios under a shared objective and allows for strategy communication to boost overall performance. Our results show marked improvements in metrics such as click-through rate (CTR), conversion rate, and total sales, confirming our method's efficacy in practical settings.

Online advertising has recently grown into a highly competitive and complex multi-billion-dollar industry, with advertisers bidding for ad slots at large scales and high frequencies. This has resulted in a growing need for efficient "auto-bidding" algorithms that determine the bids for incoming queries to maximize advertisers' targets subject to their specified constraints. This work explores efficient online algorithms for a single value-maximizing advertiser under an increasingly popular constraint: Return-on-Spend (RoS). We quantify efficiency in terms of regret relative to the optimal algorithm, which knows all queries a priori. We contribute a simple online algorithm that achieves near-optimal regret in expectation while always respecting the specified RoS constraint when the input sequence of queries are i.i.d. samples from some distribution. We also integrate our results with the previous work of Balseiro, Lu, and Mirrokni [BLM20] to achieve near-optimal regret while respecting both RoS and fixed budget constraints. Our algorithm follows the primal-dual framework and uses online mirror descent (OMD) for the dual updates. However, we need to use a non-canonical setup of OMD, and therefore the classic low-regret guarantee of OMD, which is for the adversarial setting in online learning, no longer holds. Nonetheless, in our case and more generally where low-regret dynamics are applied in algorithm design, the gradients encountered by OMD can be far from adversarial but influenced by our algorithmic choices. We exploit this key insight to show our OMD setup achieves low regret in the realm of our algorithm.

Online display advertising platforms service numerous advertisers by providing real-time bidding (RTB) for the scale of billions of ad requests every day. The bidding strategy handles ad requests cross multiple channels to maximize the number of clicks under the set financial constraints, i.e., total budget and cost-per-click (CPC), etc. Different from existing works mainly focusing on single channel bidding, we explicitly consider cross-channel constrained bidding with budget allocation. Specifically, we propose a hierarchical offline deep reinforcement learning (DRL) framework called ``HiBid'', consisted of a high-level planner equipped with auxiliary loss for non-competitive budget allocation, and a data augmentation enhanced low-level executor for adaptive bidding strategy in response to allocated budgets. Additionally, a CPC-guided action selection mechanism is introduced to satisfy the cross-channel CPC constraint. Through extensive experiments on both the large-scale log data and online A/B testing, we confirm that HiBid outperforms six baselines in terms of the number of clicks, CPC satisfactory ratio, and return-on-investment (ROI). We also deploy HiBid on Meituan advertising platform to already service tens of thousands of advertisers every day.

Major Internet advertising platforms offer budget pacing tools as a standard service for advertisers to manage their ad campaigns. Given the inherent non-stationarity in an advertiser's value and also competing advertisers' values over time, a commonly used approach is to learn a target expenditure plan that specifies a target spend as a function of time, and then run a controller that tracks this plan. This raises the question: how many historical samples are required to learn a good expenditure plan? We study this question by considering an advertiser repeatedly participating in T second-price auctions, where the tuple of her value and the highest competing bid is drawn from an unknown time-varying distribution. The advertiser seeks to maximize her total utility subject to her budget constraint. Prior work has shown the sufficiency of Tlog T samples per distribution to achieve the optimal O(T)-regret. We dramatically improve this state-of-the-art and show that just one sample per distribution is enough to achieve the near-optimal tilde O(T)-regret, while still being robust to noise in the sampling distributions.

In digital online advertising, advertisers procure ad impressions simultaneously on multiple platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of which consists of numerous ad auctions. We study how an advertiser maximizes total conversion (e.g. ad clicks) while satisfying aggregate return-on-investment (ROI) and budget constraints across all channels. In practice, an advertiser does not have control over, and thus cannot globally optimize, which individual ad auctions she participates in for each channel, and instead authorizes a channel to procure impressions on her behalf: the advertiser can only utilize two levers on each channel, namely setting a per-channel budget and per-channel target ROI. In this work, we first analyze the effectiveness of each of these levers for solving the advertiser's global multi-channel problem. We show that when an advertiser only optimizes over per-channel ROIs, her total conversion can be arbitrarily worse than what she could have obtained in the global problem. Further, we show that the advertiser can achieve the global optimal conversion when she only optimizes over per-channel budgets. In light of this finding, under a bandit feedback setting that mimics real-world scenarios where advertisers have limited information on ad auctions in each channels and how channels procure ads, we present an efficient learning algorithm that produces per-channel budgets whose resulting conversion approximates that of the global optimal problem. Finally, we argue that all our results hold for both single-item and multi-item auctions from which channels procure impressions on advertisers' behalf.

Image generation based on diffusion models has demonstrated impressive capability, motivating exploration into diverse and specialized applications. Owing to the importance of emotion in advertising, emotion-oriented image generation has attracted increasing attention. However, current emotion-oriented methods suffer from an affective shortcut, where emotions are approximated to semantics. As evidenced by two decades of research, emotion is not equivalent to semantics. To this end, we propose Emotion-Director, a cross-modal collaboration framework consisting of two modules. First, we propose a cross-Modal Collaborative diffusion model, abbreviated as MC-Diffusion. MC-Diffusion integrates visual prompts with textual prompts for guidance, enabling the generation of emotion-oriented images beyond semantics. Further, we improve the DPO optimization by a negative visual prompt, enhancing the model's sensitivity to different emotions under the same semantics. Second, we propose MC-Agent, a cross-Modal Collaborative Agent system that rewrites textual prompts to express the intended emotions. To avoid template-like rewrites, MC-Agent employs multi-agents to simulate human subjectivity toward emotions, and adopts a chain-of-concept workflow that improves the visual expressiveness of the rewritten prompts. Extensive qualitative and quantitative experiments demonstrate the superiority of Emotion-Director in emotion-oriented image generation.

We introduce a fairness-aware dataset for job recommendation in advertising, designed to foster research in algorithmic fairness within real-world scenarios. It was collected and prepared to comply with privacy standards and business confidentiality. An additional challenge is the lack of access to protected user attributes such as gender, for which we propose a solution to obtain a proxy estimate. Despite being anonymized and including a proxy for a sensitive attribute, our dataset preserves predictive power and maintains a realistic and challenging benchmark. This dataset addresses a significant gap in the availability of fairness-focused resources for high-impact domains like advertising -- the actual impact being having access or not to precious employment opportunities, where balancing fairness and utility is a common industrial challenge. We also explore various stages in the advertising process where unfairness can occur and introduce a method to compute a fair utility metric for the job recommendations in online systems case from a biased dataset. Experimental evaluations of bias mitigation techniques on the released dataset demonstrate potential improvements in fairness and the associated trade-offs with utility.

Lifelong user interest modeling is crucial for industrial recommender systems, yet existing approaches rely predominantly on ID-based features, suffering from poor generalization on long-tail items and limited semantic expressiveness. While recent work explores multimodal representations for behavior retrieval in the General Search Unit (GSU), they often neglect multimodal integration in the fine-grained modeling stage -- the Exact Search Unit (ESU). In this work, we present a systematic analysis of how to effectively leverage multimodal signals across both stages of the two-stage lifelong modeling framework. Our key insight is that simplicity suffices in the GSU: lightweight cosine similarity with high-quality multimodal embeddings outperforms complex retrieval mechanisms. In contrast, the ESU demands richer multimodal sequence modeling and effective ID-multimodal fusion to unlock its full potential. Guided by these principles, we propose MUSE, a simple yet effective multimodal search-based framework. MUSE has been deployed in Taobao display advertising system, enabling 100K-length user behavior sequence modeling and delivering significant gains in top-line metrics with negligible online latency overhead. To foster community research, we share industrial deployment practices and open-source the first large-scale dataset featuring ultra-long behavior sequences paired with high-quality multimodal embeddings. Our code and data is available at https://taobao-mm.github.io.

AI-generated content technologies are widely used in content creation. However, current AIGC systems rely heavily on creators' inspiration, rarely generating truly user-personalized content. In real-world applications such as online advertising, a single product may have multiple selling points, with different users focusing on different features. This underscores the significant value of personalized, user-centric creative generation. Effective personalized content generation faces two main challenges: (1) accurately modeling user interests and integrating them into the content generation process while adhering to factual constraints, and (2) ensuring high efficiency and scalability to handle the massive user base in industrial scenarios. Additionally, the scarcity of personalized creative data in practice complicates model training, making data construction another key hurdle. We propose HLLM-Creator, a hierarchical LLM framework for efficient user interest modeling and personalized content generation. During inference, a combination of user clustering and a user-ad-matching-prediction based pruning strategy is employed to significantly enhance generation efficiency and reduce computational overhead, making the approach suitable for large-scale deployment. Moreover, we design a data construction pipeline based on chain-of-thought reasoning, which generates high-quality, user-specific creative titles and ensures factual consistency despite limited personalized data. This pipeline serves as a critical foundation for the effectiveness of our model. Extensive experiments on personalized title generation for Douyin Search Ads show the effectiveness of HLLM-Creator. Online A/B test shows a 0.476% increase on Adss, paving the way for more effective and efficient personalized generation in industrial scenarios. Codes for academic dataset are available at https://github.com/bytedance/HLLM.

In the field of computational advertising, the integration of ads into the outputs of large language models (LLMs) presents an opportunity to support these services without compromising content integrity. This paper introduces novel auction mechanisms for ad allocation and pricing within the textual outputs of LLMs, leveraging retrieval-augmented generation (RAG). We propose a segment auction where an ad is probabilistically retrieved for each discourse segment (paragraph, section, or entire output) according to its bid and relevance, following the RAG framework, and priced according to competing bids. We show that our auction maximizes logarithmic social welfare, a new notion of welfare that balances allocation efficiency and fairness, and we characterize the associated incentive-compatible pricing rule. These results are extended to multi-ad allocation per segment. An empirical evaluation validates the feasibility and effectiveness of our approach over several ad auction scenarios, and exhibits inherent tradeoffs in metrics as we allow the LLM more flexibility to allocate ads.

Learning from Label Proportions (LLP) is a learning problem where only aggregate level labels are available for groups of instances, called bags, during training, and the aim is to get the best performance at the instance-level on the test data. This setting arises in domains like advertising and medicine due to privacy considerations. We propose a novel algorithmic framework for this problem that iteratively performs two main steps. For the first step (Pseudo Labeling) in every iteration, we define a Gibbs distribution over binary instance labels that incorporates a) covariate information through the constraint that instances with similar covariates should have similar labels and b) the bag level aggregated label. We then use Belief Propagation (BP) to marginalize the Gibbs distribution to obtain pseudo labels. In the second step (Embedding Refinement), we use the pseudo labels to provide supervision for a learner that yields a better embedding. Further, we iterate on the two steps again by using the second step's embeddings as new covariates for the next iteration. In the final iteration, a classifier is trained using the pseudo labels. Our algorithm displays strong gains against several SOTA baselines (up to 15%) for the LLP Binary Classification problem on various dataset types - tabular and Image. We achieve these improvements with minimal computational overhead above standard supervised learning due to Belief Propagation, for large bag sizes, even for a million samples.

The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular groups of users seeing their ads, comparatively little attention has been paid to the implications of the platform's ad delivery process, comprised of the platform's choices about which users see which ads. It has been hypothesized that this process can "skew" ad delivery in ways that the advertisers do not intend, making some users less likely than others to see particular ads based on their demographic characteristics. In this paper, we demonstrate that such skewed delivery occurs on Facebook, due to market and financial optimization effects as well as the platform's own predictions about the "relevance" of ads to different groups of users. We find that both the advertiser's budget and the content of the ad each significantly contribute to the skew of Facebook's ad delivery. Critically, we observe significant skew in delivery along gender and racial lines for "real" ads for employment and housing opportunities despite neutral targeting parameters. Our results demonstrate previously unknown mechanisms that can lead to potentially discriminatory ad delivery, even when advertisers set their targeting parameters to be highly inclusive. This underscores the need for policymakers and platforms to carefully consider the role of the ad delivery optimization run by ad platforms themselves---and not just the targeting choices of advertisers---in preventing discrimination in digital advertising.

Graphic design plays a vital role in visual communication across advertising, marketing, and multimedia entertainment. Prior work has explored automated graphic design generation using diffusion models, aiming to streamline creative workflows and democratize design capabilities. However, complex graphic design scenarios require accurately adhering to design intent specified by multiple heterogeneous user-provided elements (\eg images, layouts, and texts), which pose multi-condition control challenges for existing methods. Specifically, previous single-condition control models demonstrate effectiveness only within their specialized domains but fail to generalize to other conditions, while existing multi-condition methods often lack fine-grained control over each sub-condition and compromise overall compositional harmony. To address these limitations, we introduce CreatiDesign, a systematic solution for automated graphic design covering both model architecture and dataset construction. First, we design a unified multi-condition driven architecture that enables flexible and precise integration of heterogeneous design elements with minimal architectural modifications to the base diffusion model. Furthermore, to ensure that each condition precisely controls its designated image region and to avoid interference between conditions, we propose a multimodal attention mask mechanism. Additionally, we develop a fully automated pipeline for constructing graphic design datasets, and introduce a new dataset with 400K samples featuring multi-condition annotations, along with a comprehensive benchmark. Experimental results show that CreatiDesign outperforms existing models by a clear margin in faithfully adhering to user intent.

In this study, a natural language processing-based (NLP-based) method is proposed for the sector-wise automatic classification of ad texts created on online advertising platforms. Our data set consists of approximately 21,000 labeled advertising texts from 12 different sectors. In the study, the Bidirectional Encoder Representations from Transformers (BERT) model, which is a transformer-based language model that is recently used in fields such as text classification in the natural language processing literature, was used. The classification efficiencies obtained using a pre-trained BERT model for the Turkish language are shown in detail.

Posters play a crucial role in marketing and advertising, contributing significantly to industrial design by enhancing visual communication and brand visibility. With recent advances in controllable text-to-image diffusion models, more concise research is now focusing on rendering text within synthetic images. Despite improvements in text rendering accuracy, the field of end-to-end poster generation remains underexplored. This complex task involves striking a balance between text rendering accuracy and automated layout to produce high-resolution images with variable aspect ratios. To tackle this challenge, we propose an end-to-end text rendering framework employing a triple cross-attention mechanism rooted in align learning, designed to create precise poster text within detailed contextual backgrounds. Additionally, we introduce a high-resolution dataset that exceeds 1024 pixels in image resolution. Our approach leverages the SDXL architecture. Extensive experiments validate the ability of our method to generate poster images featuring intricate and contextually rich backgrounds. Codes will be available at https://github.com/OPPO-Mente-Lab/GlyphDraw2.

With the development of the large-scale diffusion model, Artificial Intelligence Generated Content (AIGC) techniques are popular recently. However, how to truly make it serve our daily lives remains an open question. To this end, in this paper, we focus on employing AIGC techniques in one filed of E-commerce marketing, i.e., generating hyper-realistic advertising images for displaying user-specified shoes by human. Specifically, we propose a shoe-wearing system, called Shoe-Model, to generate plausible images of human legs interacting with the given shoes. It consists of three modules: (1) shoe wearable-area detection module (WD), (2) leg-pose synthesis module (LpS) and the final (3) shoe-wearing image generation module (SW). Them three are performed in ordered stages. Compared to baselines, our ShoeModel is shown to generalize better to different type of shoes and has ability of keeping the ID-consistency of the given shoes, as well as automatically producing reasonable interactions with human. Extensive experiments show the effectiveness of our proposed shoe-wearing system. Figure 1 shows the input and output examples of our ShoeModel.

Thompson Sampling (TS) has attracted a lot of interest due to its good empirical performance, in particular in the computational advertising. Though successful, the tools for its performance analysis appeared only recently. In this paper, we describe and analyze SpectralTS algorithm for a bandit problem, where the payoffs of the choices are smooth given an underlying graph. In this setting, each choice is a node of a graph and the expected payoffs of the neighboring nodes are assumed to be similar. Although the setting has application both in recommender systems and advertising, the traditional algorithms would scale poorly with the number of choices. For that purpose we consider an effective dimension d, which is small in real-world graphs. We deliver the analysis showing that the regret of SpectralTS scales as d*sqrt(T ln N) with high probability, where T is the time horizon and N is the number of choices. Since a d*sqrt(T ln N) regret is comparable to the known results, SpectralTS offers a computationally more efficient alternative. We also show that our algorithm is competitive on both synthetic and real-world data.

Short-form videos have become a primary medium for digital advertising, requiring scalable and efficient content creation. However, current workflows and AI tools remain disjoint and modality-specific, leading to high production costs and low overall efficiency. To address this issue, we propose AutoCut, an end-to-end advertisement video editing framework based on multimodal discretization and controllable editing. AutoCut employs dedicated encoders to extract video and audio features, then applies residual vector quantization to discretize them into unified tokens aligned with textual representations, constructing a shared video-audio-text token space. Built upon a foundation model, we further develop a multimodal large language model for video editing through combined multimodal alignment and supervised fine-tuning, supporting tasks covering video selection and ordering, script generation, and background music selection within a unified editing framework. Finally, a complete production pipeline converts the predicted token sequences into deployable long video outputs. Experiments on real-world advertisement datasets show that AutoCut reduces production cost and iteration time while substantially improving consistency and controllability, paving the way for scalable video creation.

Although diffusion models have demonstrated remarkable generative capabilities, existing style transfer techniques often struggle to maintain identity while achieving high-quality stylization. This limitation becomes particularly critical in practical applications such as advertising and marketing, where preserving the identity of featured individuals is essential for a campaign's effectiveness. It is particularly severe when subjects are distant from the camera or appear within a group, frequently leading to a significant loss of identity. To address this issue, we introduce a novel, training-free framework for identity-preserved stylized image synthesis. Key contributions include the "Mosaic Restored Content Image" technique, which significantly enhances identity retention in complex scenes, and a training-free content consistency loss that improves the preservation of fine-grained details by directing more attention to the original image during stylization. Our experiments reveal that the proposed approach substantially exceeds the baseline model in concurrently maintaining high stylistic fidelity and robust identity integrity, all without necessitating model retraining or fine-tuning.

Identifying factors that make ad text attractive is essential for advertising success. This study proposes AdParaphrase v2.0, a dataset for ad text paraphrasing, containing human preference data, to enable the analysis of the linguistic factors and to support the development of methods for generating attractive ad texts. Compared with v1.0, this dataset is 20 times larger, comprising 16,460 ad text paraphrase pairs, each annotated with preference data from ten evaluators, thereby enabling a more comprehensive and reliable analysis. Through the experiments, we identified multiple linguistic features of engaging ad texts that were not observed in v1.0 and explored various methods for generating attractive ad texts. Furthermore, our analysis demonstrated the relationships between human preference and ad performance, and highlighted the potential of reference-free metrics based on large language models for evaluating ad text attractiveness. The dataset is publicly available at: https://github.com/CyberAgentAILab/AdParaphrase-v2.0.

Visual layouts are essential in graphic design fields such as advertising, posters, and web interfaces. The application of generative models for content-aware layout generation has recently gained traction. However, these models fail to understand the contextual aesthetic requirements of layout design and do not align with human-like preferences, primarily treating it as a prediction task without considering the final rendered output. To overcome these problems, we offer Aesthetic-Aware Preference Alignment(AAPA), a novel technique to train a Multi-modal Large Language Model (MLLM) for layout prediction that uses MLLM's aesthetic preferences for Direct Preference Optimization over graphic layouts. We propose a data filtering protocol utilizing our layout-quality heuristics for AAPA to ensure training happens on high-quality layouts. Additionally, we introduce a novel evaluation metric that uses another MLLM to compute the win rate of the generated layout against the ground-truth layout based on aesthetics criteria. We also demonstrate the applicability of AAPA for MLLMs of varying scales (1B to 8B parameters) and LLM families (Qwen, Phi, InternLM). By conducting thorough qualitative and quantitative analyses, we verify the efficacy of our approach on two challenging benchmarks - Crello and Webui, showcasing 17%, and 16 improvement over current State-of-The-Art methods, thereby highlighting the potential of MLLMs in aesthetic-aware layout generation.

Effective linguistic choices that attract potential customers play crucial roles in advertising success. This study aims to explore the linguistic features of ad texts that influence human preferences. Although the creation of attractive ad texts is an active area of research, progress in understanding the specific linguistic features that affect attractiveness is hindered by several obstacles. First, human preferences are complex and influenced by multiple factors, including their content, such as brand names, and their linguistic styles, making analysis challenging. Second, publicly available ad text datasets that include human preferences are lacking, such as ad performance metrics and human feedback, which reflect people's interests. To address these problems, we present AdParaphrase, a paraphrase dataset that contains human preferences for pairs of ad texts that are semantically equivalent but differ in terms of wording and style. This dataset allows for preference analysis that focuses on the differences in linguistic features. Our analysis revealed that ad texts preferred by human judges have higher fluency, longer length, more nouns, and use of bracket symbols. Furthermore, we demonstrate that an ad text-generation model that considers these findings significantly improves the attractiveness of a given text. The dataset is publicly available at: https://github.com/CyberAgentAILab/AdParaphrase.

With the expanding use of the short-form video format in advertising, social media, entertainment, education and more, there is a need for such media to both captivate and be remembered. Video memorability indicates to us how likely a video is to be remembered by a viewer who has no emotional or personal connection with its content. This paper presents the results of using generative outpainting to expand the screen size of a short-form video with a view to improving its memorability. Advances in machine learning and deep learning are compared and leveraged to understand how extending the borders of video screensizes can affect their memorability to viewers. Using quantitative evaluation we determine the best-performing model for outpainting and the impact of outpainting based on image saliency on video memorability scores

Auto-bidding plays a crucial role in facilitating online advertising by automatically providing bids for advertisers. Reinforcement learning (RL) has gained popularity for auto-bidding. However, most current RL auto-bidding methods are modeled through the Markovian Decision Process (MDP), which assumes the Markovian state transition. This assumption restricts the ability to perform in long horizon scenarios and makes the model unstable when dealing with highly random online advertising environments. To tackle this issue, this paper introduces AI-Generated Bidding (AIGB), a novel paradigm for auto-bidding through generative modeling. In this paradigm, we propose DiffBid, a conditional diffusion modeling approach for bid generation. DiffBid directly models the correlation between the return and the entire trajectory, effectively avoiding error propagation across time steps in long horizons. Additionally, DiffBid offers a versatile approach for generating trajectories that maximize given targets while adhering to specific constraints. Extensive experiments conducted on the real-world dataset and online A/B test on Alibaba advertising platform demonstrate the effectiveness of DiffBid, achieving 2.81% increase in GMV and 3.36% increase in ROI.

Ad-load balancing is a critical challenge in online advertising systems, particularly in the context of social media platforms, where the goal is to maximize user engagement and revenue while maintaining a satisfactory user experience. This requires the optimization of conflicting objectives, such as user satisfaction and ads revenue. Traditional approaches to ad-load balancing rely on static allocation policies, which fail to adapt to changing user preferences and contextual factors. In this paper, we present an approach that leverages off-policy learning and evaluation from logged bandit feedback. We start by presenting a motivating analysis of the ad-load balancing problem, highlighting the conflicting objectives between user satisfaction and ads revenue. We emphasize the nuances that arise due to user heterogeneity and the dependence on the user's position within a session. Based on this analysis, we define the problem as determining the optimal ad-load for a particular feed fetch. To tackle this problem, we propose an off-policy learning framework that leverages unbiased estimators such as Inverse Propensity Scoring (IPS) and Doubly Robust (DR) to learn and estimate the policy values using offline collected stochastic data. We present insights from online A/B experiments deployed at scale across over 80 million users generating over 200 million sessions, where we find statistically significant improvements in both user satisfaction metrics and ads revenue for the platform.

User response prediction is essential in industrial recommendation systems, such as online display advertising. Among all the features in recommendation models, user behaviors are among the most critical. Many works have revealed that a user's behavior reflects her interest in the candidate item, owing to the semantic or temporal correlation between behaviors and the candidate. While the literature has individually examined each of these correlations, researchers have yet to analyze them in combination, that is, the semantic-temporal correlation. We empirically measure this correlation and observe intuitive yet robust patterns. We then examine several popular user interest models and find that, surprisingly, none of them learn such correlation well. To fill this gap, we propose a Temporal Interest Network (TIN) to capture the semantic-temporal correlation simultaneously between behaviors and the target. We achieve this by incorporating target-aware temporal encoding, in addition to semantic encoding, to represent behaviors and the target. Furthermore, we conduct explicit 4-way interaction by deploying target-aware attention and target-aware representation to capture both semantic and temporal correlation. We conduct comprehensive evaluations on two popular public datasets, and our proposed TIN outperforms the best-performing baselines by 0.43% and 0.29% on GAUC, respectively. During online A/B testing in Tencent's advertising platform, TIN achieves 1.65% cost lift and 1.93% GMV lift over the base model. It has been successfully deployed in production since October 2023, serving the WeChat Moments traffic. We have released our code at https://github.com/zhouxy1003/TIN.

We initiate the study of statistical inference and A/B testing for first-price pacing equilibria (FPPE). The FPPE model captures the dynamics resulting from large-scale first-price auction markets where buyers use pacing-based budget management. Such markets arise in the context of internet advertising, where budgets are prevalent. We propose a statistical framework for the FPPE model, in which a limit FPPE with a continuum of items models the long-run steady-state behavior of the auction platform, and an observable FPPE consisting of a finite number of items provides the data to estimate primitives of the limit FPPE, such as revenue, Nash social welfare (a fair metric of efficiency), and other parameters of interest. We develop central limit theorems and asymptotically valid confidence intervals. Furthermore, we establish the asymptotic local minimax optimality of our estimators. We then show that the theory can be used for conducting statistically valid A/B testing on auction platforms. Numerical simulations verify our central limit theorems, and empirical coverage rates for our confidence intervals agree with our theory.

In many real-world sequential decision-making problems, an action does not immediately reflect on the feedback and spreads its effects over a long time frame. For instance, in online advertising, investing in a platform produces an instantaneous increase of awareness, but the actual reward, i.e., a conversion, might occur far in the future. Furthermore, whether a conversion takes place depends on: how fast the awareness grows, its vanishing effects, and the synergy or interference with other advertising platforms. Previous work has investigated the Multi-Armed Bandit framework with the possibility of delayed and aggregated feedback, without a particular structure on how an action propagates in the future, disregarding possible dynamical effects. In this paper, we introduce a novel setting, the Dynamical Linear Bandits (DLB), an extension of the linear bandits characterized by a hidden state. When an action is performed, the learner observes a noisy reward whose mean is a linear function of the hidden state and of the action. Then, the hidden state evolves according to linear dynamics, affected by the performed action too. We start by introducing the setting, discussing the notion of optimal policy, and deriving an expected regret lower bound. Then, we provide an optimistic regret minimization algorithm, Dynamical Linear Upper Confidence Bound (DynLin-UCB), that suffers an expected regret of order mathcal{O} Big( d sqrt{T}{(1-rho)^{3/2}} Big), where rho is a measure of the stability of the system, and d is the dimension of the action vector. Finally, we conduct a numerical validation on a synthetic environment and on real-world data to show the effectiveness of DynLin-UCB in comparison with several baselines.

Designing data sharing mechanisms providing performance and strong privacy guarantees is a hot topic for the Online Advertising industry. Namely, a prominent proposal discussed under the Improving Web Advertising Business Group at W3C only allows sharing advertising signals through aggregated, differentially private reports of past displays. To study this proposal extensively, an open Privacy-Preserving Machine Learning Challenge took place at AdKDD'21, a premier workshop on Advertising Science with data provided by advertising company Criteo. In this paper, we describe the challenge tasks, the structure of the available datasets, report the challenge results, and enable its full reproducibility. A key finding is that learning models on large, aggregated data in the presence of a small set of unaggregated data points can be surprisingly efficient and cheap. We also run additional experiments to observe the sensitivity of winning methods to different parameters such as privacy budget or quantity of available privileged side information. We conclude that the industry needs either alternate designs for private data sharing or a breakthrough in learning with aggregated data only to keep ad relevance at a reasonable level.

Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale sparse input features are first mapped into low dimensional embedding vectors, and then transformed into fixed-length vectors in a group-wise manner, finally concatenated together to fed into a multilayer perceptron (MLP) to learn the nonlinear relations among features. In this way, user features are compressed into a fixed-length representation vector, in regardless of what candidate ads are. The use of fixed-length vector will be a bottleneck, which brings difficulty for Embedding\&MLP methods to capture user's diverse interests effectively from rich historical behaviors. In this paper, we propose a novel model: Deep Interest Network (DIN) which tackles this challenge by designing a local activation unit to adaptively learn the representation of user interests from historical behaviors with respect to a certain ad. This representation vector varies over different ads, improving the expressive ability of model greatly. Besides, we develop two techniques: mini-batch aware regularization and data adaptive activation function which can help training industrial deep networks with hundreds of millions of parameters. Experiments on two public datasets as well as an Alibaba real production dataset with over 2 billion samples demonstrate the effectiveness of proposed approaches, which achieve superior performance compared with state-of-the-art methods. DIN now has been successfully deployed in the online display advertising system in Alibaba, serving the main traffic.

This Article argues that conversations with companion chatbot should be subject to a clear structural distinction between commercial and non-commercial contexts. The insertion of undisclosed promotional content into affective or relational exchanges should be prohibited, as it collapses the boundary between market transaction and communicative intimacy in ways that erode user autonomy and conversational context. The Article begins by theorizing digital companionship as a sociotechnical form that reconfigures intimacy, dependence and relational vulnerability. It then introduces the potential economic harms derived from conversational advertising. The Article ultimately argues for a firm legal and social distinction between commercial and non-commercial conversational contexts as a precondition for the responsible stabilization of these technologies within social life.

Mehta and Panigrahi (2012) proposed Online Matching with Stochastic Rewards, which generalizes the Online Bipartite Matching problem of Karp, Vazirani, and Vazirani (1990) by associating the edges with success probabilities. This new feature captures the pay-per-click model in online advertising. Recently, Huang and Zhang (2020) studied this problem under the online primal dual framework using the Configuration Linear Program (LP), and got the best known competitive ratios of the Stochastic Balance algorithm. Their work suggests that the more expressive Configuration LP is more suitable for this problem than the Matching LP. This paper advances the theory of Configuration LP in two directions. Our technical contribution includes a characterization of the joint matching outcome of an offline vertex and all its neighbors. This characterization may be of independent interest, and is aligned with the spirit of Configuration LP. By contrast, previous analyses of Ranking generally focus on only one neighbor. Second, we designed a Stochastic Configuration LP that captures a stochastic benchmark proposed by Goyal and Udwani (2020), who used a Path-based LP. The Stochastic Configuration LP is smaller and simpler than the Path-based LP. Moreover, using the new LP we improved the competitive ratio of Stochastic Balance from 0.596 to 0.611 when the success probabilities are infinitesimal, and to 0.613 when the success probabilities are further equal.

The rise of model sharing through frameworks and dedicated hubs makes Machine Learning significantly more accessible. Despite its benefits, loading shared models exposes users to underexplored security risks, while security awareness remains limited among both practitioners and developers. To enable a more security-conscious approach in Machine Learning model sharing, in this paper, we evaluate the security posture of frameworks and hubs, assess whether security-oriented mechanisms offer real protection, and survey how users perceive the security narratives surrounding model sharing. Our evaluation shows that most frameworks and hubs address security risks partially at best, often by shifting responsibility to the user. More concerningly, our analysis of frameworks advertising security-oriented settings and complete model sharing uncovered multiple 0-day vulnerabilities enabling arbitrary code execution. Through this analysis, we show that, despite the recent narrative, securely loading Machine Learning models is far from being a solved problem and cannot be guaranteed by the file format used for sharing. Our survey shows that the security narrative leads users to consider security-oriented settings as trustworthy, despite the weaknesses shown in this work. From this, we derive suggestions to strengthen the security of model-sharing ecosystems.

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.

Multimodal recommendation systems typically integrates user behavior with multimodal data from items, thereby capturing more accurate user preferences. Concurrently, with the rise of large models (LMs), multimodal recommendation is increasingly leveraging their strengths in semantic understanding and contextual reasoning. However, LM representations are inherently optimized for general semantic tasks, while recommendation models rely heavily on sparse user/item unique identity (ID) features. Existing works overlook the fundamental representational divergence between large models and recommendation systems, resulting in incompatible multimodal representations and suboptimal recommendation performance. To bridge this gap, we propose RecGOAT, a novel yet simple dual semantic alignment framework for LLM-enhanced multimodal recommendation, which offers theoretically guaranteed alignment capability. RecGOAT first employs graph attention networks to enrich collaborative semantics by modeling item-item, user-item, and user-user relationships, leveraging user/item LM representations and interaction history. Furthermore, we design a dual-granularity progressive multimodality-ID alignment framework, which achieves instance-level and distribution-level semantic alignment via cross-modal contrastive learning (CMCL) and optimal adaptive transport (OAT), respectively. Theoretically, we demonstrate that the unified representations derived from our alignment framework exhibit superior semantic consistency and comprehensiveness. Extensive experiments on three public benchmarks show that our RecGOAT achieves state-of-the-art performance, empirically validating our theoretical insights. Additionally, the deployment on a large-scale online advertising platform confirms the model's effectiveness and scalability in industrial recommendation scenarios. Code available at https://github.com/6lyc/RecGOAT-LLM4Rec.

Visual arguments, often used in advertising or social causes, rely on images to persuade viewers to do or believe something. Understanding these arguments requires selective vision: only specific visual stimuli within an image are relevant to the argument, and relevance can only be understood within the context of a broader argumentative structure. While visual arguments are readily appreciated by human audiences, we ask: are today's AI capable of similar understanding? We collect and release VisArgs, an annotated corpus designed to make explicit the (usually implicit) structures underlying visual arguments. VisArgs includes 1,611 images accompanied by three types of textual annotations: 5,112 visual premises (with region annotations), 5,574 commonsense premises, and reasoning trees connecting them to a broader argument. We propose three tasks over VisArgs to probe machine capacity for visual argument understanding: localization of premises, identification of premises, and deduction of conclusions. Experiments demonstrate that 1) machines cannot fully identify the relevant visual cues. The top-performing model, GPT-4-O, achieved an accuracy of only 78.5%, whereas humans reached 98.0%. All models showed a performance drop, with an average decrease in accuracy of 19.5%, when the comparison set was changed from objects outside the image to irrelevant objects within the image. Furthermore, 2) this limitation is the greatest factor impacting their performance in understanding visual arguments. Most models improved the most when given relevant visual premises as additional inputs, compared to other inputs, for deducing the conclusion of the visual argument.

This study addresses the challenge of estimating average treatment effects (ATEs) for advertising campaigns in online marketplaces where complete randomized experimentation is infeasible. We propose two key innovations: (1) a shrinkage estimator that optimally combines observational and experimental data without assuming smooth treatment effects across campaigns, and (2) a Bayesian adaptive experimental design framework that efficiently selects campaigns for randomized evaluation that minimizes cumulative risk. Our shrinkage estimator achieves lower risk compared to existing methods by balancing bias-variance tradeoffs, while our adaptive design significantly reduces the costs of campaign randomization. We establish theoretical guarantees including asymptotic normality and regret bounds. In an application to Amazon Ads data analyzing 2,583 campaigns, our approach achieves equivalent estimation precision while requiring only half of the randomized experiments needed by random sampling, the standard method widely used in practice today. The proposed method serves as a practical solution for marketplace platforms to efficiently measure advertising effectiveness while managing experimentation costs.

Algorithms increasingly serve as information mediators--from social media feeds and targeted advertising to the increasing ubiquity of LLMs. This engenders a joint process where agents combine private, algorithmically-mediated signals with learning from peers to arrive at decisions. To study such settings, we introduce a model of controlled sequential social learning in which an information-mediating planner (e.g. an LLM) controls the information structure of agents while they also learn from the decisions of earlier agents. The planner may seek to improve social welfare (altruistic planner) or to induce a specific action the planner prefers (biased planner). Our framework presents a new optimization problem for social learning that combines dynamic programming with decentralized action choices and Bayesian belief updates. We prove the convexity of the value function and characterize the optimal policies of altruistic and biased planners, which attain desired tradeoffs between the costs they incur and the payoffs they earn from induced agent choices. Notably, in some regimes the biased planner intentionally obfuscates the agents' signals. Even under stringent transparency constraints--information parity with individuals, no lying or cherry-picking, and full observability--we show that information mediation can substantially shift social welfare in either direction. We complement our theory with simulations in which LLMs act as both planner and agents. Notably, the LLM planner in our simulations exhibits emergent strategic behavior in steering public opinion that broadly mirrors the trends predicted, though key deviations suggest the influence of non-Bayesian reasoning consistent with the cognitive patterns of both humans and LLMs trained on human-like data. Together, we establish our framework as a tractable basis for studying the impact and regulation of LLM information mediators.

Reconstructing photorealistic and dynamic portrait avatars from images is essential to many applications including advertising, visual effects, and virtual reality. Depending on the application, avatar reconstruction involves different capture setups and constraints - for example, visual effects studios use camera arrays to capture hundreds of reference images, while content creators may seek to animate a single portrait image downloaded from the internet. As such, there is a large and heterogeneous ecosystem of methods for avatar reconstruction. Techniques based on multi-view stereo or neural rendering achieve the highest quality results, but require hundreds of reference images. Recent generative models produce convincing avatars from a single reference image, but visual fidelity yet lags behind multi-view techniques. Here, we present CAP4D: an approach that uses a morphable multi-view diffusion model to reconstruct photoreal 4D (dynamic 3D) portrait avatars from any number of reference images (i.e., one to 100) and animate and render them in real time. Our approach demonstrates state-of-the-art performance for single-, few-, and multi-image 4D portrait avatar reconstruction, and takes steps to bridge the gap in visual fidelity between single-image and multi-view reconstruction techniques.

Large recommendation models (LRMs) are fundamental to the multi-billion dollar online advertising industry, processing massive datasets of hundreds of billions of examples before transitioning to continuous online training to adapt to rapidly changing user behavior. The massive scale of data directly impacts both computational costs and the speed at which new methods can be evaluated (R&D velocity). This paper presents actionable principles and high-level frameworks to guide practitioners in optimizing training data requirements. These strategies have been successfully deployed in Google's largest Ads CTR prediction models and are broadly applicable beyond LRMs. We outline the concept of data convergence, describe methods to accelerate this convergence, and finally, detail how to optimally balance training data volume with model size.

Visual layout plays a critical role in graphic design fields such as advertising, posters, and web UI design. The recent trend towards content-aware layout generation through generative models has shown promise, yet it often overlooks the semantic intricacies of layout design by treating it as a simple numerical optimization. To bridge this gap, we introduce PosterLlama, a network designed for generating visually and textually coherent layouts by reformatting layout elements into HTML code and leveraging the rich design knowledge embedded within language models. Furthermore, we enhance the robustness of our model with a unique depth-based poster augmentation strategy. This ensures our generated layouts remain semantically rich but also visually appealing, even with limited data. Our extensive evaluations across several benchmarks demonstrate that PosterLlama outperforms existing methods in producing authentic and content-aware layouts. It supports an unparalleled range of conditions, including but not limited to unconditional layout generation, element conditional layout generation, layout completion, among others, serving as a highly versatile user manipulation tool.

Aiming at promoting the safe real-world deployment of Reinforcement Learning (RL), research on safe RL has made significant progress in recent years. However, most existing works in the literature still focus on the online setting where risky violations of the safety budget are likely to be incurred during training. Besides, in many real-world applications, the learned policy is required to respond to dynamically determined safety budgets (i.e., constraint threshold) in real time. In this paper, we target at the above real-time budget constraint problem under the offline setting, and propose Trajectory-based REal-time Budget Inference (TREBI) as a novel solution that approaches this problem from the perspective of trajectory distribution. Theoretically, we prove an error bound of the estimation on the episodic reward and cost under the offline setting and thus provide a performance guarantee for TREBI. Empirical results on a wide range of simulation tasks and a real-world large-scale advertising application demonstrate the capability of TREBI in solving real-time budget constraint problems under offline settings.

Budget management strategies in repeated auctions have received growing attention in online advertising markets. However, previous work on budget management in online bidding mainly focused on second-price auctions. The rapid shift from second-price auctions to first-price auctions for online ads in recent years has motivated the challenging question of how to bid in repeated first-price auctions while controlling budgets. In this work, we study the problem of learning in repeated first-price auctions with budgets. We design a dual-based algorithm that can achieve a near-optimal O(T) regret with full information feedback where the maximum competing bid is always revealed after each auction. We further consider the setting with one-sided information feedback where only the winning bid is revealed after each auction. We show that our modified algorithm can still achieve an O(T) regret with mild assumptions on the bidder's value distribution. Finally, we complement the theoretical results with numerical experiments to confirm the effectiveness of our budget management policy.

Click-through rate (CTR) prediction is one of the fundamental tasks for online advertising and recommendation. While multi-layer perceptron (MLP) serves as a core component in many deep CTR prediction models, it has been widely recognized that applying a vanilla MLP network alone is inefficient in learning multiplicative feature interactions. As such, many two-stream interaction models (e.g., DeepFM and DCN) have been proposed by integrating an MLP network with another dedicated network for enhanced CTR prediction. As the MLP stream learns feature interactions implicitly, existing research focuses mainly on enhancing explicit feature interactions in the complementary stream. In contrast, our empirical study shows that a well-tuned two-stream MLP model that simply combines two MLPs can even achieve surprisingly good performance, which has never been reported before by existing work. Based on this observation, we further propose feature gating and interaction aggregation layers that can be easily plugged to make an enhanced two-stream MLP model, FinalMLP. In this way, it not only enables differentiated feature inputs but also effectively fuses stream-level interactions across two streams. Our evaluation results on four open benchmark datasets as well as an online A/B test in our industrial system show that FinalMLP achieves better performance than many sophisticated two-stream CTR models. Our source code will be available at MindSpore/models.

Contextual multi-armed bandit (MAB) achieves cutting-edge performance on a variety of problems. When it comes to real-world scenarios such as recommendation system and online advertising, however, it is essential to consider the resource consumption of exploration. In practice, there is typically non-zero cost associated with executing a recommendation (arm) in the environment, and hence, the policy should be learned with a fixed exploration cost constraint. It is challenging to learn a global optimal policy directly, since it is a NP-hard problem and significantly complicates the exploration and exploitation trade-off of bandit algorithms. Existing approaches focus on solving the problems by adopting the greedy policy which estimates the expected rewards and costs and uses a greedy selection based on each arm's expected reward/cost ratio using historical observation until the exploration resource is exhausted. However, existing methods are hard to extend to infinite time horizon, since the learning process will be terminated when there is no more resource. In this paper, we propose a hierarchical adaptive contextual bandit method (HATCH) to conduct the policy learning of contextual bandits with a budget constraint. HATCH adopts an adaptive method to allocate the exploration resource based on the remaining resource/time and the estimation of reward distribution among different user contexts. In addition, we utilize full of contextual feature information to find the best personalized recommendation. Finally, in order to prove the theoretical guarantee, we present a regret bound analysis and prove that HATCH achieves a regret bound as low as O(T). The experimental results demonstrate the effectiveness and efficiency of the proposed method on both synthetic data sets and the real-world applications.

Customers are usually exposed to online digital advertisement channels, such as email marketing, display advertising, paid search engine marketing, along their way to purchase or subscribe products( aka. conversion). The marketers track all the customer journey data and try to measure the effectiveness of each advertising channel. The inference about the influence of each channel plays an important role in budget allocation and inventory pricing decisions. Several simplistic rule-based strategies and data-driven algorithmic strategies have been widely used in marketing field, but they do not address the issues, such as channel interaction, time dependency, user characteristics. In this paper, we propose a novel attribution algorithm based on deep learning to assess the impact of each advertising channel. We present Deep Neural Net With Attention multi-touch attribution model (DNAMTA) model in a supervised learning fashion of predicting if a series of events leads to conversion, and it leads us to have a deep understanding of the dynamic interaction effects between media channels. DNAMTA also incorporates user-context information, such as user demographics and behavior, as control variables to reduce the estimation biases of media effects. We used computational experiment of large real world marketing dataset to demonstrate that our proposed model is superior to existing methods in both conversion prediction and media channel influence evaluation.

Click Through Rate (CTR) prediction plays an essential role in recommender systems and online advertising. It is crucial to effectively model feature interactions to improve the prediction performance of CTR models. However, existing methods face three significant challenges. First, while most methods can automatically capture high-order feature interactions, their performance tends to diminish as the order of feature interactions increases. Second, existing methods lack the ability to provide convincing interpretations of the prediction results, especially for high-order feature interactions, which limits the trustworthiness of their predictions. Third, many methods suffer from the presence of redundant parameters, particularly in the embedding layer. This paper proposes a novel method called Gated Deep Cross Network (GDCN) and a Field-level Dimension Optimization (FDO) approach to address these challenges. As the core structure of GDCN, Gated Cross Network (GCN) captures explicit high-order feature interactions and dynamically filters important interactions with an information gate in each order. Additionally, we use the FDO approach to learn condensed dimensions for each field based on their importance. Comprehensive experiments on five datasets demonstrate the effectiveness, superiority and interpretability of GDCN. Moreover, we verify the effectiveness of FDO in learning various dimensions and reducing model parameters. The code is available on https://github.com/anonctr/GDCN.

Online allocation problems with resource constraints are central problems in revenue management and online advertising. In these problems, requests arrive sequentially during a finite horizon and, for each request, a decision maker needs to choose an action that consumes a certain amount of resources and generates reward. The objective is to maximize cumulative rewards subject to a constraint on the total consumption of resources. In this paper, we consider a data-driven setting in which the reward and resource consumption of each request are generated using an input model that is unknown to the decision maker. We design a general class of algorithms that attain good performance in various input models without knowing which type of input they are facing. In particular, our algorithms are asymptotically optimal under independent and identically distributed inputs as well as various non-stationary stochastic input models, and they attain an asymptotically optimal fixed competitive ratio when the input is adversarial. Our algorithms operate in the Lagrangian dual space: they maintain a dual multiplier for each resource that is updated using online mirror descent. By choosing the reference function accordingly, we recover the dual sub-gradient descent and dual multiplicative weights update algorithm. The resulting algorithms are simple, fast, and do not require convexity in the revenue function, consumption function and action space, in contrast to existing methods for online allocation problems. We discuss applications to network revenue management, online bidding in repeated auctions with budget constraints, online proportional matching with high entropy, and personalized assortment optimization with limited inventory.

In the last decade new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer when shopping. The two main reasons are: firstly, a person's buying choices are influenced by psychological factors like impulsiveness, and secondly, some consumers may be more susceptible to making impulse purchases than others. To the best of our knowledge, the impact of personality factors on advertisements has been largely neglected at the level of recommender systems. This work proposes a highly innovative research which uses a personality perspective to determine the unique associations among the consumer's buying tendency and advert recommendations. As a matter of fact, the lack of a publicly available benchmark for computational advertising do not allow both the exploration of this intriguing research direction and the evaluation of state-of-the-art algorithms. We present the ADS Dataset, a publicly available benchmark for computational advertising enriched with Big-Five users' personality factors and 1,200 personal users' pictures. The proposed benchmark allows two main tasks: rating prediction over 300 real advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) and click-through rate prediction. Moreover, this work carries out experiments, reviews various evaluation criteria used in the literature, and provides a library for each one of them within one integrated toolbox.

Synthesizing human--object interaction (HOI) videos has broad practical value in e-commerce, digital advertising, and virtual marketing. However, current diffusion models, despite their photorealistic rendering capability, still frequently fail on (i) the structural stability of sensitive regions such as hands and faces and (ii) physically plausible contact (e.g., avoiding hand--object interpenetration). We present CoInteract, an end-to-end framework for HOI video synthesis conditioned on a person reference image, a product reference image, text prompts, and speech audio. CoInteract introduces two complementary designs embedded into a Diffusion Transformer (DiT) backbone. First, we propose a Human-Aware Mixture-of-Experts (MoE) that routes tokens to lightweight, region-specialized experts via spatially supervised routing, improving fine-grained structural fidelity with minimal parameter overhead. Second, we propose Spatially-Structured Co-Generation, a dual-stream training paradigm that jointly models an RGB appearance stream and an auxiliary HOI structure stream to inject interaction geometry priors. During training, the HOI stream attends to RGB tokens and its supervision regularizes shared backbone weights; at inference, the HOI branch is removed for zero-overhead RGB generation. Experimental results demonstrate that CoInteract significantly outperforms existing methods in structural stability, logical consistency, and interaction realism.

Video virtual try-on (VVT) technology has garnered considerable academic interest owing to its promising applications in e-commerce advertising and entertainment. However, most existing end-to-end methods rely heavily on scarce paired garment-centric datasets and fail to effectively leverage priors of advanced visual models and test-time inputs, making it challenging to accurately preserve fine-grained garment details and maintain temporal consistency in unconstrained scenarios. To address these challenges, we propose DreamVVT, a carefully designed two-stage framework built upon Diffusion Transformers (DiTs), which is inherently capable of leveraging diverse unpaired human-centric data to enhance adaptability in real-world scenarios. To further leverage prior knowledge from pretrained models and test-time inputs, in the first stage, we sample representative frames from the input video and utilize a multi-frame try-on model integrated with a vision-language model (VLM), to synthesize high-fidelity and semantically consistent keyframe try-on images. These images serve as complementary appearance guidance for subsequent video generation. In the second stage, skeleton maps together with fine-grained motion and appearance descriptions are extracted from the input content, and these along with the keyframe try-on images are then fed into a pretrained video generation model enhanced with LoRA adapters. This ensures long-term temporal coherence for unseen regions and enables highly plausible dynamic motions. Extensive quantitative and qualitative experiments demonstrate that DreamVVT surpasses existing methods in preserving detailed garment content and temporal stability in real-world scenarios. Our project page https://virtu-lab.github.io/

Scene image editing is crucial for entertainment, photography, and advertising design. Existing methods solely focus on either 2D individual object or 3D global scene editing. This results in a lack of a unified approach to effectively control and manipulate scenes at the 3D level with different levels of granularity. In this work, we propose 3DitScene, a novel and unified scene editing framework leveraging language-guided disentangled Gaussian Splatting that enables seamless editing from 2D to 3D, allowing precise control over scene composition and individual objects. We first incorporate 3D Gaussians that are refined through generative priors and optimization techniques. Language features from CLIP then introduce semantics into 3D geometry for object disentanglement. With the disentangled Gaussians, 3DitScene allows for manipulation at both the global and individual levels, revolutionizing creative expression and empowering control over scenes and objects. Experimental results demonstrate the effectiveness and versatility of 3DitScene in scene image editing. Code and online demo can be found at our project homepage: https://zqh0253.github.io/3DitScene/.

Cascade Ranking is a prevalent architecture in large-scale top-k selection systems like recommendation and advertising platforms. Traditional training methods focus on single-stage optimization, neglecting interactions between stages. Recent advances have introduced interaction-aware training paradigms, but still struggle to 1) align training objectives with the goal of the entire cascade ranking (i.e., end-to-end recall of ground-truth items) and 2) learn effective collaboration patterns for different stages. To address these challenges, we propose LCRON, which introduces a novel surrogate loss function derived from the lower bound probability that ground truth items are selected by cascade ranking, ensuring alignment with the overall objective of the system. According to the properties of the derived bound, we further design an auxiliary loss for each stage to drive the reduction of this bound, leading to a more robust and effective top-k selection. LCRON enables end-to-end training of the entire cascade ranking system as a unified network. Experimental results demonstrate that LCRON achieves significant improvement over existing methods on public benchmarks and industrial applications, addressing key limitations in cascade ranking training and significantly enhancing system performance.

The automatic generation of anchor-style product promotion videos presents promising opportunities in online commerce, advertising, and consumer engagement. However, this remains a challenging task despite significant advancements in pose-guided human video generation. In addressing this challenge, we identify the integration of human-object interactions (HOI) into pose-guided human video generation as a core issue. To this end, we introduce AnchorCrafter, a novel diffusion-based system designed to generate 2D videos featuring a target human and a customized object, achieving high visual fidelity and controllable interactions. Specifically, we propose two key innovations: the HOI-appearance perception, which enhances object appearance recognition from arbitrary multi-view perspectives and disentangles object and human appearance, and the HOI-motion injection, which enables complex human-object interactions by overcoming challenges in object trajectory conditioning and inter-occlusion management. Additionally, we introduce the HOI-region reweighting loss, a training objective that enhances the learning of object details. Extensive experiments demonstrate that our proposed system outperforms existing methods in preserving object appearance and shape awareness, while simultaneously maintaining consistency in human appearance and motion. Project page: https://cangcz.github.io/Anchor-Crafter/

LLMs are increasingly being used in workflows involving generating content to be consumed by humans (e.g., marketing) and also in directly interacting with humans (e.g., through chatbots). The development of such systems that are capable of generating verifiably persuasive messages presents both opportunities and challenges for society. On the one hand, such systems could positively impact domains like advertising and social good, such as addressing drug addiction, and on the other, they could be misused for spreading misinformation and shaping political opinions. To channel LLMs' impact on society, we need to develop systems to measure and benchmark their persuasiveness. With this motivation, we introduce PersuasionBench and PersuasionArena, the first large-scale benchmark and arena containing a battery of tasks to measure the persuasion ability of generative models automatically. We investigate to what extent LLMs know and leverage linguistic patterns that can help them generate more persuasive language. Our findings indicate that the persuasiveness of LLMs correlates positively with model size, but smaller models can also be made to have a higher persuasiveness than much larger models. Notably, targeted training using synthetic and natural datasets significantly enhances smaller models' persuasive capabilities, challenging scale-dependent assumptions. Our findings carry key implications for both model developers and policymakers. For instance, while the EU AI Act and California's SB-1047 aim to regulate AI models based on the number of floating point operations, we demonstrate that simple metrics like this alone fail to capture the full scope of AI's societal impact. We invite the community to explore and contribute to PersuasionArena and PersuasionBench, available at https://bit.ly/measure-persuasion, to advance our understanding of AI-driven persuasion and its societal implications.

We study the design of loss functions for click-through rates (CTR) to optimize (social) welfare in advertising auctions. Existing works either only focus on CTR predictions without consideration of business objectives (e.g., welfare) in auctions or assume that the distribution over the participants' expected cost-per-impression (eCPM) is known a priori, then use various additional assumptions on the parametric form of the distribution to derive loss functions for predicting CTRs. In this work, we bring back the welfare objectives of ad auctions into CTR predictions and propose a novel weighted rankloss to train the CTR model. Compared to existing literature, our approach provides a provable guarantee on welfare but without assumptions on the eCPMs' distribution while also avoiding the intractability of naively applying existing learning-to-rank methods. Further, we propose a theoretically justifiable technique for calibrating the losses using labels generated from a teacher network, only assuming that the teacher network has bounded ell_2 generalization error. Finally, we demonstrate the advantages of the proposed loss on synthetic and real-world data.

Image ad understanding is a crucial task with wide real-world applications. Although highly challenging with the involvement of diverse atypical scenes, real-world entities, and reasoning over scene-texts, how to interpret image ads is relatively under-explored, especially in the era of foundational vision-language models (VLMs) featuring impressive generalizability and adaptability. In this paper, we perform the first empirical study of image ad understanding through the lens of pre-trained VLMs. We benchmark and reveal practical challenges in adapting these VLMs to image ad understanding. We propose a simple feature adaptation strategy to effectively fuse multimodal information for image ads and further empower it with knowledge of real-world entities. We hope our study draws more attention to image ad understanding which is broadly relevant to the advertising industry.

We introduce a new budgeted framework for online influence maximization, considering the total cost of an advertising campaign instead of the common cardinality constraint on a chosen influencer set. Our approach better models the real-world setting where the cost of influencers varies and advertisers want to find the best value for their overall social advertising budget. We propose an algorithm assuming an independent cascade diffusion model and edge level semi-bandit feedback, and provide both theoretical and experimental results. Our analysis is also valid for the cardinality constraint setting and improves the state of the art regret bound in this case.

Modeling high-order feature interactions efficiently is a central challenge in click-through rate and conversion rate prediction. Modern industrial recommender systems are predominantly built upon deep learning recommendation models, where the interaction backbone plays a critical role in determining both predictive performance and system efficiency. However, existing interaction modules often struggle to simultaneously achieve strong interaction capacity, high computational efficiency, and good scalability, resulting in limited ROI when models are scaled under strict production constraints. In this work, we propose MLCC, a structured feature interaction architecture that organizes feature crosses through hierarchical compression and dynamic composition, which can efficiently capture high-order feature dependencies while maintaining favorable computational complexity. We further introduce MC-MLCC, a Multi-Channel extension that decomposes feature interactions into parallel subspaces, enabling efficient horizontal scaling with improved representation capacity and significantly reduced parameter growth. Extensive experiments on three public benchmarks and a large-scale industrial dataset show that our proposed models consistently outperform strong DLRM-style baselines by up to 0.52 AUC, while reducing model parameters and FLOPs by up to 26times under comparable performance. Comprehensive scaling analyses demonstrate stable and predictable scaling behavior across embedding dimension, head number, and channel count, with channel-based scaling achieving substantially better efficiency than conventional embedding inflation. Finally, online A/B testing on a real-world advertising platform validates the practical effectiveness of our approach, which has been widely adopted in Bilibili advertising system under strict latency and resource constraints.

Generative Recommendation (GR) has excelled by framing recommendation as next-token prediction. This paradigm relies on Semantic IDs (SIDs) to tokenize large-scale items into discrete sequences. Existing GR approaches predominantly generate SIDs via Residual Quantization (RQ), where items are encoded into embeddings and then quantized to discrete SIDs. However, this paradigm suffers from inherent limitations: 1) Objective misalignment and semantic degradation stemming from the two-stage compression; 2) Error accumulation inherent in the structure of RQ. To address these limitations, we propose UniSID, a Unified SID generation framework for generative advertisement recommendation. Specifically, we jointly optimize embeddings and SIDs in an end-to-end manner from raw advertising data, enabling semantic information to flow directly into the SID space and thus addressing the inherent limitations of the two-stage cascading compression paradigm. To capture fine-grained semantics, a multi-granularity contrastive learning strategy is introduced to align distinct items across SID levels. Finally, a summary-based ad reconstruction mechanism is proposed to encourage SIDs to capture high-level semantic information that is not explicitly present in advertising contexts. Experiments demonstrate that UniSID consistently outperforms state-of-the-art SID generation methods, yielding up to a 4.62% improvement in Hit Rate metrics across downstream advertising scenarios compared to the strongest baseline.

CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless, the vast number of behaviors and complexity of noise interference pose challenges to prediction efficiency and effectiveness. Recent solutions have evolved from single-stage models to two-stage models. However, current two-stage models often filter out significant information, resulting in an inability to capture diverse user interests and build the complete latent space of user interests. Inspired by multi-interest and generative modeling, we propose DiffuMIN (Diffusion-driven Multi-Interest Network) to model long-term user behaviors and thoroughly explore the user interest space. Specifically, we propose a target-oriented multi-interest extraction method that begins by orthogonally decomposing the target to obtain interest channels. This is followed by modeling the relationships between interest channels and user behaviors to disentangle and extract multiple user interests. We then adopt a diffusion module guided by contextual interests and interest channels, which anchor users' personalized and target-oriented interest types, enabling the generation of augmented interests that align with the latent spaces of user interests, thereby further exploring restricted interest space. Finally, we leverage contrastive learning to ensure that the generated augmented interests align with users' genuine preferences. Extensive offline experiments are conducted on two public datasets and one industrial dataset, yielding results that demonstrate the superiority of DiffuMIN. Moreover, DiffuMIN increased CTR by 1.52% and CPM by 1.10% in online A/B testing. Our source code is available at https://github.com/laiweijiang/DiffuMIN.

Feature interaction has long been a cornerstone of ranking models in large-scale recommender systems due to its proven effectiveness in capturing complex dependencies among features. However, existing feature interaction strategies face two critical challenges in industrial applications: (1) The vast number of categorical and sequential features makes exhaustive interaction computationally prohibitive, often resulting in optimization difficulties. (2) Real-world recommender systems typically involve multiple prediction objectives, yet most current approaches apply feature interaction modules prior to the multi-task learning layers. This late-fusion design overlooks task-specific feature dependencies and inherently limits the capacity of multi-task modeling. To address these limitations, we propose the Information Flow Network (INFNet), a task-aware architecture designed for large-scale recommendation scenarios. INFNet distinguishes features into three token types, categorical tokens, sequence tokens, and task tokens, and introduces a novel dual-flow design comprising heterogeneous and homogeneous alternating information blocks. For heterogeneous information flow, we employ a cross-attention mechanism with proxy that facilitates efficient cross-modal token interaction with balanced computational cost. For homogeneous flow, we design type-specific Proxy Gated Units (PGUs) to enable fine-grained intra-type feature processing. Extensive experiments on multiple offline benchmarks confirm that INFNet achieves state-of-the-art performance. Moreover, INFNet has been successfully deployed in a commercial online advertising system, yielding significant gains of +1.587% in Revenue (REV) and +1.155% in Click-Through Rate (CTR).

User journeys in e-commerce routinely violate the one-to-one assumption that a clicked item on an advertising platform is the same item later purchased on the merchant's website/app. For a significant number of converting sessions on our platform, users click product A but buy product B -- the Click A, Buy B (CABB) phenomenon. Training recommendation models on raw click-conversion pairs therefore rewards items that merely correlate with purchases, leading to biased learning and sub-optimal conversion rates. We reframe conversion prediction as a multi-task problem with separate heads for Click A Buy A (CABA) and Click A Buy B (CABB). To isolate informative CABB conversions from unrelated CABB conversions, we introduce a taxonomy-aware collaborative filtering weighting scheme where each product is first mapped to a leaf node in a product taxonomy, and a category-to-category similarity matrix is learned from large-scale co-engagement logs. This weighting amplifies pairs that reflect genuine substitutable or complementary relations while down-weighting coincidental cross-category purchases. Offline evaluation on e-commerce sessions reduces normalized entropy by 13.9% versus a last-click attribution baseline. An online A/B test on live traffic shows +0.25% gains in the primary business metric.

Hair transfer is increasingly valuable across domains such as social media, gaming, advertising, and entertainment. While significant progress has been made in single-image hair transfer, video-based hair transfer remains challenging due to the need for temporal consistency, spatial fidelity, and dynamic adaptability. In this work, we propose HairShifter, a novel "Anchor Frame + Animation" framework that unifies high-quality image hair transfer with smooth and coherent video animation. At its core, HairShifter integrates a Image Hair Transfer (IHT) module for precise per-frame transformation and a Multi-Scale Gated SPADE Decoder to ensure seamless spatial blending and temporal coherence. Our method maintains hairstyle fidelity across frames while preserving non-hair regions. Extensive experiments demonstrate that HairShifter achieves state-of-the-art performance in video hairstyle transfer, combining superior visual quality, temporal consistency, and scalability. The code will be publicly available. We believe this work will open new avenues for video-based hairstyle transfer and establish a robust baseline in this field.

Pose-controllable character video generation is in high demand with extensive applications for fields such as automatic advertising and content creation on social media platforms. While existing character image animation methods using pose sequences and reference images have shown promising performance, they tend to struggle with incoherent animation in complex scenarios, such as multiple character animation and body occlusion. Additionally, current methods request large-scale high-quality videos with stable backgrounds and temporal consistency as training datasets, otherwise, their performance will greatly deteriorate. These two issues hinder the practical utilization of character image animation tools. In this paper, we propose a practical and robust framework Follow-Your-Pose v2, which can be trained on noisy open-sourced videos readily available on the internet. Multi-condition guiders are designed to address the challenges of background stability, body occlusion in multi-character generation, and consistency of character appearance. Moreover, to fill the gap of fair evaluation of multi-character pose animation, we propose a new benchmark comprising approximately 4,000 frames. Extensive experiments demonstrate that our approach outperforms state-of-the-art methods by a margin of over 35\% across 2 datasets and on 7 metrics. Meanwhile, qualitative assessments reveal a significant improvement in the quality of generated video, particularly in scenarios involving complex backgrounds and body occlusion of multi-character, suggesting the superiority of our approach.

In this paper, we study the graphic layout generation problem of producing high-quality visual-textual presentation designs for given images. We note that image compositions, which contain not only global semantics but also spatial information, would largely affect layout results. Hence, we propose a deep generative model, dubbed as composition-aware graphic layout GAN (CGL-GAN), to synthesize layouts based on the global and spatial visual contents of input images. To obtain training images from images that already contain manually designed graphic layout data, previous work suggests masking design elements (e.g., texts and embellishments) as model inputs, which inevitably leaves hint of the ground truth. We study the misalignment between the training inputs (with hint masks) and test inputs (without masks), and design a novel domain alignment module (DAM) to narrow this gap. For training, we built a large-scale layout dataset which consists of 60,548 advertising posters with annotated layout information. To evaluate the generated layouts, we propose three novel metrics according to aesthetic intuitions. Through both quantitative and qualitative evaluations, we demonstrate that the proposed model can synthesize high-quality graphic layouts according to image compositions.

Perceived voice likability plays a crucial role in various social interactions, such as partner selection and advertising. A system that provides reference likable voice samples tailored to target audiences would enable users to adjust their speaking style and voice quality, facilitating smoother communication. To this end, we propose a voice conversion method that controls the likability of input speech while preserving both speaker identity and linguistic content. To improve training data scalability, we train a likability predictor on an existing voice likability dataset and employ it to automatically annotate a large speech synthesis corpus with likability ratings. Experimental evaluations reveal a significant correlation between the predictor's outputs and human-provided likability ratings. Subjective and objective evaluations further demonstrate that the proposed approach effectively controls voice likability while preserving both speaker identity and linguistic content.

Cascading bandits have gained popularity in recent years due to their applicability to recommendation systems and online advertising. In the cascading bandit model, at each timestep, an agent recommends an ordered subset of items (called an item list) from a pool of items, each associated with an unknown attraction probability. Then, the user examines the list, and clicks the first attractive item (if any), and after that, the agent receives a reward. The goal of the agent is to maximize the expected cumulative reward. However, the prior literature on cascading bandits ignores the influences of user states (e.g., historical behaviors) on recommendations and the change of states as the session proceeds. Motivated by this fact, we propose a generalized cascading RL framework, which considers the impact of user states and state transition into decisions. In cascading RL, we need to select items not only with large attraction probabilities but also leading to good successor states. This imposes a huge computational challenge due to the combinatorial action space. To tackle this challenge, we delve into the properties of value functions, and design an oracle BestPerm to efficiently find the optimal item list. Equipped with BestPerm, we develop two algorithms CascadingVI and CascadingBPI, which are both computationally-efficient and sample-efficient, and provide near-optimal regret and sample complexity guarantees. Furthermore, we present experiments to show the improved computational and sample efficiencies of our algorithms compared to straightforward adaptations of existing RL algorithms in practice.

Variances in ad impression outcomes across demographic groups are increasingly considered to be potentially indicative of algorithmic bias in personalized ads systems. While there are many definitions of fairness that could be applicable in the context of personalized systems, we present a framework which we call the Variance Reduction System (VRS) for achieving more equitable outcomes in Meta's ads systems. VRS seeks to achieve a distribution of impressions with respect to selected protected class (PC) attributes that more closely aligns the demographics of an ad's eligible audience (a function of advertiser targeting criteria) with the audience who sees that ad, in a privacy-preserving manner. We first define metrics to quantify fairness gaps in terms of ad impression variances with respect to PC attributes including gender and estimated race. We then present the VRS for re-ranking ads in an impression variance-aware manner. We evaluate VRS via extensive simulations over different parameter choices and study the effect of the VRS on the chosen fairness metric. We finally present online A/B testing results from applying VRS to Meta's ads systems, concluding with a discussion of future work. We have deployed the VRS to all users in the US for housing ads, resulting in significant improvement in our fairness metric. VRS is the first large-scale deployed framework for pursuing fairness for multiple PC attributes in online advertising.

Estimating post-click conversion rate (CVR) accurately is crucial for ranking systems in industrial applications such as recommendation and advertising. Conventional CVR modeling applies popular deep learning methods and achieves state-of-the-art performance. However it encounters several task-specific problems in practice, making CVR modeling challenging. For example, conventional CVR models are trained with samples of clicked impressions while utilized to make inference on the entire space with samples of all impressions. This causes a sample selection bias problem. Besides, there exists an extreme data sparsity problem, making the model fitting rather difficult. In this paper, we model CVR in a brand-new perspective by making good use of sequential pattern of user actions, i.e., impression -> click -> conversion. The proposed Entire Space Multi-task Model (ESMM) can eliminate the two problems simultaneously by i) modeling CVR directly over the entire space, ii) employing a feature representation transfer learning strategy. Experiments on dataset gathered from Taobao's recommender system demonstrate that ESMM significantly outperforms competitive methods. We also release a sampling version of this dataset to enable future research. To the best of our knowledge, this is the first public dataset which contains samples with sequential dependence of click and conversion labels for CVR modeling.

Recent advances in text-to-image generation models have unlocked vast potential for visual creativity. However, these models struggle with generation of consistent characters, a crucial aspect for numerous real-world applications such as story visualization, game development asset design, advertising, and more. Current methods typically rely on multiple pre-existing images of the target character or involve labor-intensive manual processes. In this work, we propose a fully automated solution for consistent character generation, with the sole input being a text prompt. We introduce an iterative procedure that, at each stage, identifies a coherent set of images sharing a similar identity and extracts a more consistent identity from this set. Our quantitative analysis demonstrates that our method strikes a better balance between prompt alignment and identity consistency compared to the baseline methods, and these findings are reinforced by a user study. To conclude, we showcase several practical applications of our approach. Project page is available at https://omriavrahami.com/the-chosen-one

Despite the growing interest in replicating the scaled success of large language models (LLMs) in industrial search and recommender systems, most existing industrial efforts remain limited to transplanting Transformer architectures, which bring only incremental improvements over strong Deep Learning Recommendation Models (DLRMs). From a first principle perspective, the breakthroughs of LLMs stem not only from their architectures but also from two complementary mechanisms: context engineering, which enriches raw input queries with contextual cues to better elicit model capabilities, and multi-step reasoning, which iteratively refines model outputs through intermediate reasoning paths. However, these two mechanisms and their potential to unlock substantial improvements remain largely underexplored in industrial ranking systems. In this paper, we propose OnePiece, a unified framework that seamlessly integrates LLM-style context engineering and reasoning into both retrieval and ranking models of industrial cascaded pipelines. OnePiece is built on a pure Transformer backbone and further introduces three key innovations: (1) structured context engineering, which augments interaction history with preference and scenario signals and unifies them into a structured tokenized input sequence for both retrieval and ranking; (2) block-wise latent reasoning, which equips the model with multi-step refinement of representations and scales reasoning bandwidth via block size; (3) progressive multi-task training, which leverages user feedback chains to effectively supervise reasoning steps during training. OnePiece has been deployed in the main personalized search scenario of Shopee and achieves consistent online gains across different key business metrics, including over +2% GMV/UU and a +2.90% increase in advertising revenue.

Human-product images, which showcase the integration of humans and products, play a vital role in advertising, e-commerce, and digital marketing. The essential challenge of generating such images lies in ensuring the high-fidelity preservation of product details. Among existing paradigms, reference-based inpainting offers a targeted solution by leveraging product reference images to guide the inpainting process. However, limitations remain in three key aspects: the lack of diverse large-scale training data, the struggle of current models to focus on product detail preservation, and the inability of coarse supervision for achieving precise guidance. To address these issues, we propose HiFi-Inpaint, a novel high-fidelity reference-based inpainting framework tailored for generating human-product images. HiFi-Inpaint introduces Shared Enhancement Attention (SEA) to refine fine-grained product features and Detail-Aware Loss (DAL) to enforce precise pixel-level supervision using high-frequency maps. Additionally, we construct a new dataset, HP-Image-40K, with samples curated from self-synthesis data and processed with automatic filtering. Experimental results show that HiFi-Inpaint achieves state-of-the-art performance, delivering detail-preserving human-product images.

Text-to-video generative models have made significant strides, enabling diverse applications in entertainment, advertising, and education. However, generating RGBA video, which includes alpha channels for transparency, remains a challenge due to limited datasets and the difficulty of adapting existing models. Alpha channels are crucial for visual effects (VFX), allowing transparent elements like smoke and reflections to blend seamlessly into scenes. We introduce TransPixar, a method to extend pretrained video models for RGBA generation while retaining the original RGB capabilities. TransPixar leverages a diffusion transformer (DiT) architecture, incorporating alpha-specific tokens and using LoRA-based fine-tuning to jointly generate RGB and alpha channels with high consistency. By optimizing attention mechanisms, TransPixar preserves the strengths of the original RGB model and achieves strong alignment between RGB and alpha channels despite limited training data. Our approach effectively generates diverse and consistent RGBA videos, advancing the possibilities for VFX and interactive content creation.

Text-to-image diffusion models have attracted considerable interest due to their wide applicability across diverse fields. However, challenges persist in creating controllable models for personalized object generation. In this paper, we first identify the entanglement issues in existing personalized generative models, and then propose a straightforward and efficient data augmentation training strategy that guides the diffusion model to focus solely on object identity. By inserting the plug-and-play adapter layers from a pre-trained controllable diffusion model, our model obtains the ability to control the location and size of each generated personalized object. During inference, we propose a regionally-guided sampling technique to maintain the quality and fidelity of the generated images. Our method achieves comparable or superior fidelity for personalized objects, yielding a robust, versatile, and controllable text-to-image diffusion model that is capable of generating realistic and personalized images. Our approach demonstrates significant potential for various applications, such as those in art, entertainment, and advertising design.

A visual metaphor constitutes a high-order form of human creativity, employing cross-domain semantic fusion to transform abstract concepts into impactful visual rhetoric. Despite the remarkable progress of generative AI, existing models remain largely confined to pixel-level instruction alignment and surface-level appearance preservation, failing to capture the underlying abstract logic necessary for genuine metaphorical generation. To bridge this gap, we introduce the task of Visual Metaphor Transfer (VMT), which challenges models to autonomously decouple the "creative essence" from a reference image and re-materialize that abstract logic onto a user-specified target subject. We propose a cognitive-inspired, multi-agent framework that operationalizes Conceptual Blending Theory (CBT) through a novel Schema Grammar ("G"). This structured representation decouples relational invariants from specific visual entities, providing a rigorous foundation for cross-domain logic re-instantiation. Our pipeline executes VMT through a collaborative system of specialized agents: a perception agent that distills the reference into a schema, a transfer agent that maintains generic space invariance to discover apt carriers, a generation agent for high-fidelity synthesis and a hierarchical diagnostic agent that mimics a professional critic, performing closed-loop backtracking to identify and rectify errors across abstract logic, component selection, and prompt encoding. Extensive experiments and human evaluations demonstrate that our method significantly outperforms SOTA baselines in metaphor consistency, analogy appropriateness, and visual creativity, paving the way for automated high-impact creative applications in advertising and media. Source code will be made publicly available.

This paper presents a novel deep learning-based approach for simultaneous age and gender classification from facial images, designed to enhance the effectiveness of targeted advertising campaigns. We propose a custom Convolutional Neural Network (CNN) architecture, optimized for both tasks, which leverages the inherent correlation between age and gender information present in facial features. Unlike existing methods that often treat these tasks independently, our model learns shared representations, leading to improved performance. The network is trained on a large, diverse dataset of facial images, carefully pre-processed to ensure robustness against variations in lighting, pose, and image quality. Our experimental results demonstrate a significant improvement in gender classification accuracy, achieving 95%, and a competitive mean absolute error of 5.77 years for age estimation. Critically, we analyze the performance across different age groups, identifying specific challenges in accurately estimating the age of younger individuals. This analysis reveals the need for targeted data augmentation and model refinement to address these biases. Furthermore, we explore the impact of different CNN architectures and hyperparameter settings on the overall performance, providing valuable insights for future research.

Technologies for recognizing facial attributes like race, gender, age, and emotion have several applications, such as surveillance, advertising content, sentiment analysis, and the study of demographic trends and social behaviors. Analyzing demographic characteristics based on images and analyzing facial expressions have several challenges due to the complexity of humans' facial attributes. Traditional approaches have employed CNNs and various other deep learning techniques, trained on extensive collections of labeled images. While these methods demonstrated effective performance, there remains potential for further enhancements. In this paper, we propose to utilize vision language models (VLMs) such as generative pre-trained transformer (GPT), GEMINI, large language and vision assistant (LLAVA), PaliGemma, and Microsoft Florence2 to recognize facial attributes such as race, gender, age, and emotion from images with human faces. Various datasets like FairFace, AffectNet, and UTKFace have been utilized to evaluate the solutions. The results show that VLMs are competitive if not superior to traditional techniques. Additionally, we propose "FaceScanPaliGemma"--a fine-tuned PaliGemma model--for race, gender, age, and emotion recognition. The results show an accuracy of 81.1%, 95.8%, 80%, and 59.4% for race, gender, age group, and emotion classification, respectively, outperforming pre-trained version of PaliGemma, other VLMs, and SotA methods. Finally, we propose "FaceScanGPT", which is a GPT-4o model to recognize the above attributes when several individuals are present in the image using a prompt engineered for a person with specific facial and/or physical attributes. The results underscore the superior multitasking capability of FaceScanGPT to detect the individual's attributes like hair cut, clothing color, postures, etc., using only a prompt to drive the detection and recognition tasks.

Leveraging pre-trained conditional diffusion models for video editing without further tuning has gained increasing attention due to its promise in film production, advertising, etc. Yet, seminal works in this line fall short in generation length, temporal coherence, or fidelity to the source video. This paper aims to bridge the gap, establishing a simple and effective baseline for training-free diffusion model-based long video editing. As suggested by prior arts, we build the pipeline upon ControlNet, which excels at various image editing tasks based on text prompts. To break down the length constraints caused by limited computational memory, we split the long video into consecutive windows and develop a novel cross-window attention mechanism to ensure the consistency of global style and maximize the smoothness among windows. To achieve more accurate control, we extract the information from the source video via DDIM inversion and integrate the outcomes into the latent states of the generations. We also incorporate a video frame interpolation model to mitigate the frame-level flickering issue. Extensive empirical studies verify the superior efficacy of our method over competing baselines across scenarios, including the replacement of the attributes of foreground objects, style transfer, and background replacement. In particular, our method manages to edit videos with up to 128 frames according to user requirements. Code is available at https://github.com/zhijie-group/LOVECon.

Human-object interaction (HOI) video generation has garnered increasing attention due to its promising applications in digital humans, e-commerce, advertising, and robotics imitation learning. However, existing methods face two critical limitations: (1) a lack of effective mechanisms to inject multi-view information of the object into the model, leading to poor cross-view consistency, and (2) heavy reliance on fine-grained hand mesh annotations for modeling interaction occlusions. To address these challenges, we introduce ByteLoom, a Diffusion Transformer (DiT)-based framework that generates realistic HOI videos with geometrically consistent object illustration, using simplified human conditioning and 3D object inputs. We first propose an RCM-cache mechanism that leverages Relative Coordinate Maps (RCM) as a universal representation to maintain object's geometry consistency and precisely control 6-DoF object transformations in the meantime. To compensate HOI dataset scarcity and leverage existing datasets, we further design a training curriculum that enhances model capabilities in a progressive style and relaxes the demand of hand mesh. Extensive experiments demonstrate that our method faithfully preserves human identity and the object's multi-view geometry, while maintaining smooth motion and object manipulation.

The modern text-to-image diffusion models boom has opened a new era in digital content production as it has proven the previously unseen ability to produce photorealistic and stylistically diverse imagery based on the semantics of natural-language descriptions. However, the consistent disadvantage of these models is that they cannot generate readable, meaningful, and correctly spelled text in generated images, which significantly limits the use of practical purposes like advertising, learning, and creative design. This paper introduces a new framework, namely Glyph-Conditioned Diffusion with Character-Aware Attention (GCDA), using which a typical diffusion backbone is extended by three well-designed modules. To begin with, the model has a dual-stream text encoder that encodes both semantic contextual information and explicit glyph representations, resulting in a character-aware representation of the input text that is rich in nature. Second, an attention mechanism that is aware of the character is proposed with a new attention segregation loss that aims to limit the attention distribution of each character independently in order to avoid distortion artifacts. Lastly, GCDA has an OCR-in-the-loop fine-tuning phase, where a full text perceptual loss, directly optimises models to be legible and accurately spell. Large scale experiments to benchmark datasets, such as MARIO-10M and T2I-CompBench, reveal that GCDA sets a new state-of-the-art on all metrics, with better character based metrics on text rendering (Character Error Rate: 0.08 vs 0.21 for the previous best; Word Error Rate: 0.15 vs 0.25), human perception, and comparable image synthesis quality on high-fidelity (FID: 14.3).

Over the past decades, superplatforms, digital companies that integrate a vast range of third-party services and applications into a single, unified ecosystem, have built their fortunes on monopolizing user attention through targeted advertising and algorithmic content curation. Yet the emergence of AI agents driven by large language models (LLMs) threatens to upend this business model. Agents can not only free user attention with autonomy across diverse platforms and therefore bypass the user-attention-based monetization, but might also become the new entrance for digital traffic. Hence, we argue that superplatforms have to attack AI agents to defend their centralized control of digital traffic entrance. Specifically, we analyze the fundamental conflict between user-attention-based monetization and agent-driven autonomy through the lens of our gatekeeping theory. We show how AI agents can disintermediate superplatforms and potentially become the next dominant gatekeepers, thereby forming the urgent necessity for superplatforms to proactively constrain and attack AI agents. Moreover, we go through the potential technologies for superplatform-initiated attacks, covering a brand-new, unexplored technical area with unique challenges. We have to emphasize that, despite our position, this paper does not advocate for adversarial attacks by superplatforms on AI agents, but rather offers an envisioned trend to highlight the emerging tensions between superplatforms and AI agents. Our aim is to raise awareness and encourage critical discussion for collaborative solutions, prioritizing user interests and perserving the openness of digital ecosystems in the age of AI agents.

This paper reviews the Challenge on Video Saliency Prediction at AIM 2024. The goal of the participants was to develop a method for predicting accurate saliency maps for the provided set of video sequences. Saliency maps are widely exploited in various applications, including video compression, quality assessment, visual perception studies, the advertising industry, etc. For this competition, a previously unused large-scale audio-visual mouse saliency (AViMoS) dataset of 1500 videos with more than 70 observers per video was collected using crowdsourced mouse tracking. The dataset collection methodology has been validated using conventional eye-tracking data and has shown high consistency. Over 30 teams registered in the challenge, and there are 7 teams that submitted the results in the final phase. The final phase solutions were tested and ranked by commonly used quality metrics on a private test subset. The results of this evaluation and the descriptions of the solutions are presented in this report. All data, including the private test subset, is made publicly available on the challenge homepage - https://challenges.videoprocessing.ai/challenges/video-saliency-prediction.html.

Recent advancements in image generation technology have enabled widespread access to AI-generated imagery, prominently used in advertising, entertainment, and progressively in every form of visual content. However, these technologies often perpetuate societal biases. This study investigates the representation biases in popular image generation models towards people with disabilities (PWD). Through a comprehensive experiment involving several popular text-to-image models, we analyzed the depiction of disability. The results indicate a significant bias, with most generated images portraying disabled individuals as old, sad, and predominantly using manual wheelchairs. These findings highlight the urgent need for more inclusive AI development, ensuring diverse and accurate representation of PWD in generated images. This research underscores the importance of addressing and mitigating biases in AI models to foster equitable and realistic representations.

The past two decades have witnessed significant success in applying columnar storage to data warehousing and analytics. However, the rapid growth of machine learning poses new challenges. This paper presents Bullion, a columnar storage system tailored for machine learning workloads. Bullion addresses the complexities of data compliance, optimizes the encoding of long sequence sparse features, efficiently manages wide-table projections, introduces feature quantization in storage, enables quality-aware sequential reads for multimodal training data, and provides a comprehensive cascading encoding framework that unifies diverse encoding schemes through modular, composable interfaces. By aligning with the evolving requirements of ML applications, Bullion facilitates the application of columnar storage and processing to modern application scenarios such as those within advertising, recommendation systems, and Generative AI. Preliminary experimental results and theoretical analysis demonstrate Bullion's improved ability to deliver strong performance in the face of the unique demands of machine learning workloads compared to existing columnar storage solutions. Bullion significantly reduces I/O costs for deletion compliance, achieves substantial storage savings with its optimized encoding scheme for sparse features, and improves metadata parsing speed for wide-table projections. These advancements enable Bullion to become an important component in the future of machine learning infrastructure, enabling organizations to efficiently manage and process the massive volumes of data required for training and inference in modern AI applications.

Recently, Image-to-Music (I2M) generation has garnered significant attention, with potential applications in fields such as gaming, advertising, and multi-modal art creation. However, due to the ambiguous and subjective nature of I2M tasks, most end-to-end methods lack interpretability, leaving users puzzled about the generation results. Even methods based on emotion mapping face controversy, as emotion represents only a singular aspect of art. Additionally, most learning-based methods require substantial computational resources and large datasets for training, hindering accessibility for common users. To address these challenges, we propose the first Vision Language Model (VLM)-based I2M framework that offers high interpretability and low computational cost. Specifically, we utilize ABC notation to bridge the text and music modalities, enabling the VLM to generate music using natural language. We then apply multi-modal Retrieval-Augmented Generation (RAG) and self-refinement techniques to allow the VLM to produce high-quality music without external training. Furthermore, we leverage the generated motivations in text and the attention maps from the VLM to provide explanations for the generated results in both text and image modalities. To validate our method, we conduct both human studies and machine evaluations, where our method outperforms others in terms of music quality and music-image consistency, indicating promising results. Our code is available at https://github.com/RS2002/Image2Music .

Semantic IDs are discrete identifiers generated by quantizing the Multi-modal Large Language Models (MLLMs) embeddings, enabling efficient multi-modal content integration in recommendation systems. However, their lack of collaborative signals results in a misalignment with downstream discriminative and generative recommendation objectives. Recent studies have introduced various alignment mechanisms to address this problem, but their two-stage framework design still leads to two main limitations: (1) inevitable information loss during alignment, and (2) inflexibility in applying adaptive alignment strategies, consequently constraining the mutual information maximization during the alignment process. To address these limitations, we propose a novel and flexible one-stage Dual-Aligned Semantic IDs (DAS) method that simultaneously optimizes quantization and alignment, preserving semantic integrity and alignment quality while avoiding the information loss typically associated with two-stage methods. Meanwhile, DAS achieves more efficient alignment between the semantic IDs and collaborative signals, with the following two innovative and effective approaches: (1) Multi-view Constrative Alignment: To maximize mutual information between semantic IDs and collaborative signals, we first incorporate an ID-based CF debias module, and then design three effective contrastive alignment methods: dual user-to-item (u2i), dual item-to-item/user-to-user (i2i/u2u), and dual co-occurrence item-to-item/user-to-user (i2i/u2u). (2) Dual Learning: By aligning the dual quantizations of users and ads, the constructed semantic IDs for users and ads achieve stronger alignment. Finally, we conduct extensive offline experiments and online A/B tests to evaluate DAS's effectiveness, which is now successfully deployed across various advertising scenarios at Kuaishou App, serving over 400 million users daily.

Customizing image generation remains a core challenge in controllable image synthesis. For single-concept generation, maintaining both identity preservation and prompt alignment is challenging. In multi-concept scenarios, relying solely on a prompt without additional conditions like layout boxes or semantic masks, often leads to identity loss and concept omission. In this paper, we introduce ShowFlow, a comprehensive framework designed to tackle these challenges. We propose ShowFlow-S for single-concept image generation, and ShowFlow-M for handling multiple concepts. ShowFlow-S introduces a KronA-WED adapter, which integrates a Kronecker adapter with weight and embedding decomposition, and employs a disentangled learning approach with a novel attention regularization objective to enhance single-concept generation. Building on this foundation, ShowFlow-M directly reuses the learned models from ShowFlow-S to support multi-concept generation without extra conditions, incorporating a Subject-Adaptive Matching Attention (SAMA) and a layout consistency strategy as the plug-and-play module. Extensive experiments and user studies validate ShowFlow's effectiveness, highlighting its potential in real-world applications like advertising and virtual dressing.

Supervised fine-tuning with synthesized instructions has been a common practice for adapting LLMs to domain-specific QA tasks. However, the synthesized instructions deviate from real user questions and expected answers. This study proposes a novel framework called DeepThink to generate high-quality instructions. DeepThink first generates a few seed questions to mimic actual user questions, simulates conversations to uncover the hidden user needs, and refines the answer by conversational contexts and the retrieved documents for more comprehensive answers. Experiments demonstrate that DeepThink achieves an average performance improvement of 7.92% compared to a GPT-4-turbo+RAG-based assistant on the real user test set in the advertising domain across dimensions such as relevance, completeness, clarity, accuracy, and actionability.

Visual emotion analysis holds significant research value in both computer vision and psychology. However, existing methods for visual emotion analysis suffer from limited generalizability due to the ambiguity of emotion perception and the diversity of data scenarios. To tackle this issue, we introduce UniEmoX, a cross-modal semantic-guided large-scale pretraining framework. Inspired by psychological research emphasizing the inseparability of the emotional exploration process from the interaction between individuals and their environment, UniEmoX integrates scene-centric and person-centric low-level image spatial structural information, aiming to derive more nuanced and discriminative emotional representations. By exploiting the similarity between paired and unpaired image-text samples, UniEmoX distills rich semantic knowledge from the CLIP model to enhance emotional embedding representations more effectively. To the best of our knowledge, this is the first large-scale pretraining framework that integrates psychological theories with contemporary contrastive learning and masked image modeling techniques for emotion analysis across diverse scenarios. Additionally, we develop a visual emotional dataset titled Emo8. Emo8 samples cover a range of domains, including cartoon, natural, realistic, science fiction and advertising cover styles, covering nearly all common emotional scenes. Comprehensive experiments conducted on six benchmark datasets across two downstream tasks validate the effectiveness of UniEmoX. The source code is available at https://github.com/chincharles/u-emo.

Due to the significant advances in large-scale text-to-image generation by diffusion model (DM), controllable human image generation has been attracting much attention recently. Existing works, such as Controlnet [36], T2I-adapter [20] and HumanSD [10] have demonstrated good abilities in generating human images based on pose conditions, they still fail to meet the requirements of real e-commerce scenarios. These include (1) the interaction between the shown product and human should be considered, (2) human parts like face/hand/arm/foot and the interaction between human model and product should be hyper-realistic, and (3) the identity of the product shown in advertising should be exactly consistent with the product itself. To this end, in this paper, we first define a new human image generation task for e-commerce marketing, i.e., Object-ID-retentive Human-object Interaction image Generation (OHG), and then propose a VirtualModel framework to generate human images for product shown, which supports displays of any categories of products and any types of human-object interaction. As shown in Figure 1, VirtualModel not only outperforms other methods in terms of accurate pose control and image quality but also allows for the display of user-specified product objects by maintaining the product-ID consistency and enhancing the plausibility of human-object interaction. Codes and data will be released.

Face re-aging is a prominent field in computer vision and graphics, with significant applications in photorealistic domains such as movies, advertising, and live streaming. Recently, the need to apply face re-aging to non-photorealistic images, like comics, illustrations, and animations, has emerged as an extension in various entertainment sectors. However, the absence of a network capable of seamlessly editing the apparent age on NPR images means that these tasks have been confined to a naive approach, applying each task sequentially. This often results in unpleasant artifacts and a loss of facial attributes due to domain discrepancies. In this paper, we introduce a novel one-stage method for face re-aging combined with portrait style transfer, executed in a single generative step. We leverage existing face re-aging and style transfer networks, both trained within the same PR domain. Our method uniquely fuses distinct latent vectors, each responsible for managing aging-related attributes and NPR appearance. Adopting an exemplar-based approach, our method offers greater flexibility than domain-level fine-tuning approaches, which typically require separate training or fine-tuning for each domain. This effectively addresses the limitation of requiring paired datasets for re-aging and domain-level, data-driven approaches for stylization. Our experiments show that our model can effortlessly generate re-aged images while simultaneously transferring the style of examples, maintaining both natural appearance and controllability.

Micro-videos have recently gained immense popularity, sparking critical research in micro-video recommendation with significant implications for the entertainment, advertising, and e-commerce industries. However, the lack of large-scale public micro-video datasets poses a major challenge for developing effective recommender systems. To address this challenge, we introduce a very large micro-video recommendation dataset, named "MicroLens", consisting of one billion user-item interaction behaviors, 34 million users, and one million micro-videos. This dataset also contains various raw modality information about videos, including titles, cover images, audio, and full-length videos. MicroLens serves as a benchmark for content-driven micro-video recommendation, enabling researchers to utilize various modalities of video information for recommendation, rather than relying solely on item IDs or off-the-shelf video features extracted from a pre-trained network. Our benchmarking of multiple recommender models and video encoders on MicroLens has yielded valuable insights into the performance of micro-video recommendation. We believe that this dataset will not only benefit the recommender system community but also promote the development of the video understanding field. Our datasets and code are available at https://github.com/westlake-repl/MicroLens.

Finding multiple temporal relationships among locations can benefit a bunch of urban applications, such as dynamic offline advertising and smart public transport planning. While some efforts have been made on finding static relationships among locations, little attention is focused on studying time-aware location relationships. Indeed, abundant location-based human activities are time-varying and the availability of these data enables a new paradigm for understanding the dynamic relationships in a period among connective locations. To this end, we propose to study a new problem, namely multi-Temporal relationship inference among locations (Trial for short), where the major challenge is how to integrate dynamic and geographical influence under the relationship sparsity constraint. Specifically, we propose a solution to Trial with a graph learning scheme, which includes a spatially evolving graph neural network (SEENet) with two collaborative components: spatially evolving graph convolution module (SEConv) and spatially evolving self-supervised learning strategy (SE-SSL). SEConv performs the intra-time aggregation and inter-time propagation to capture the multifaceted spatially evolving contexts from the view of location message passing. In addition, SE-SSL designs time-aware self-supervised learning tasks in a global-local manner with additional evolving constraint to enhance the location representation learning and further handle the relationship sparsity. Finally, experiments on four real-world datasets demonstrate the superiority of our method over several state-of-the-art approaches.

Figures of speech such as metaphors, similes, and idioms allow language to be expressive, invoke emotion, and communicate abstract ideas that might otherwise be difficult to visualize. These figurative forms are often conveyed through multiple modes, such as text and images, and frequently appear in advertising, news, social media, etc. Understanding multimodal figurative language is an essential component of human communication, and it plays a significant role in our daily interactions. While humans can intuitively understand multimodal figurative language, this poses a challenging task for machines that requires the cognitive ability to map between domains, abstraction, commonsense, and profound language and cultural knowledge. In this work, we propose the Image Recognition of Figurative Language dataset to examine vision and language models' understanding of figurative language. We leverage human annotation and an automatic pipeline we created to generate a multimodal dataset and introduce two novel tasks as a benchmark for multimodal figurative understanding. We experiment with several baseline models and find that all perform substantially worse than humans. We hope our dataset and benchmark will drive the development of models that will better understand figurative language.

There is increasing interest in the use of multimodal data in various web applications, such as digital advertising and e-commerce. Typical methods for extracting important information from multimodal data rely on a mid-fusion architecture that combines the feature representations from multiple encoders. However, as the number of modalities increases, several potential problems with the mid-fusion model structure arise, such as an increase in the dimensionality of the concatenated multimodal features and missing modalities. To address these problems, we propose a new concept that considers multimodal inputs as a set of sequences, namely, deep multimodal sequence sets (DM^2S^2). Our set-aware concept consists of three components that capture the relationships among multiple modalities: (a) a BERT-based encoder to handle the inter- and intra-order of elements in the sequences, (b) intra-modality residual attention (IntraMRA) to capture the importance of the elements in a modality, and (c) inter-modality residual attention (InterMRA) to enhance the importance of elements with modality-level granularity further. Our concept exhibits performance that is comparable to or better than the previous set-aware models. Furthermore, we demonstrate that the visualization of the learned InterMRA and IntraMRA weights can provide an interpretation of the prediction results.

Rich user behavior data has been proven to be of great value for Click-Through Rate (CTR) prediction applications, especially in industrial recommender, search, or advertising systems. However, it's non-trivial for real-world systems to make full use of long-term user behaviors due to the strict requirements of online serving time. Most previous works adopt the retrieval-based strategy, where a small number of user behaviors are retrieved first for subsequent attention. However, the retrieval-based methods are sub-optimal and would cause more or less information losses, and it's difficult to balance the effectiveness and efficiency of the retrieval algorithm. In this paper, we propose SDIM (Sampling-based Deep Interest Modeling), a simple yet effective sampling-based end-to-end approach for modeling long-term user behaviors. We sample from multiple hash functions to generate hash signatures of the candidate item and each item in the user behavior sequence, and obtain the user interest by directly gathering behavior items associated with the candidate item with the same hash signature. We show theoretically and experimentally that the proposed method performs on par with standard attention-based models on modeling long-term user behaviors, while being sizable times faster. We also introduce the deployment of SDIM in our system. Specifically, we decouple the behavior sequence hashing, which is the most time-consuming part, from the CTR model by designing a separate module named BSE (behavior Sequence Encoding). BSE is latency-free for the CTR server, enabling us to model extremely long user behaviors. Both offline and online experiments are conducted to demonstrate the effectiveness of SDIM. SDIM now has been deployed online in the search system of Meituan APP.

With the rapid progress of recent years, techniques that generate and manipulate multimedia content can now guarantee a very advanced level of realism. The boundary between real and synthetic media has become very thin. On the one hand, this opens the door to a series of exciting applications in different fields such as creative arts, advertising, film production, video games. On the other hand, it poses enormous security threats. Software packages freely available on the web allow any individual, without special skills, to create very realistic fake images and videos. So-called deepfakes can be used to manipulate public opinion during elections, commit fraud, discredit or blackmail people. Potential abuses are limited only by human imagination. Therefore, there is an urgent need for automated tools capable of detecting false multimedia content and avoiding the spread of dangerous false information. This review paper aims to present an analysis of the methods for visual media integrity verification, that is, the detection of manipulated images and videos. Special emphasis will be placed on the emerging phenomenon of deepfakes and, from the point of view of the forensic analyst, on modern data-driven forensic methods. The analysis will help to highlight the limits of current forensic tools, the most relevant issues, the upcoming challenges, and suggest future directions for research.

Fake engagement is one of the significant problems in Online Social Networks (OSNs) which is used to increase the popularity of an account in an inorganic manner. The detection of fake engagement is crucial because it leads to loss of money for businesses, wrong audience targeting in advertising, wrong product predictions systems, and unhealthy social network environment. This study is related with the detection of fake and automated accounts which leads to fake engagement on Instagram. Prior to this work, there were no publicly available dataset for fake and automated accounts. For this purpose, two datasets have been published for the detection of fake and automated accounts. For the detection of these accounts, machine learning algorithms like Naive Bayes, Logistic Regression, Support Vector Machines and Neural Networks are applied. Additionally, for the detection of automated accounts, cost sensitive genetic algorithm is proposed to handle the unnatural bias in the dataset. To deal with the unevenness problem in the fake dataset, Smote-nc algorithm is implemented. For the automated and fake account detection datasets, 86% and 96% classification accuracies are obtained, respectively.

Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging since (1) the input features (e.g., the user id, user age, item id, item category) are usually sparse and high-dimensional, and (2) an effective prediction relies on high-order combinatorial features (a.k.a. cross features), which are very time-consuming to hand-craft by domain experts and are impossible to be enumerated. Therefore, there have been efforts in finding low-dimensional representations of the sparse and high-dimensional raw features and their meaningful combinations. In this paper, we propose an effective and efficient method called the AutoInt to automatically learn the high-order feature interactions of input features. Our proposed algorithm is very general, which can be applied to both numerical and categorical input features. Specifically, we map both the numerical and categorical features into the same low-dimensional space. Afterwards, a multi-head self-attentive neural network with residual connections is proposed to explicitly model the feature interactions in the low-dimensional space. With different layers of the multi-head self-attentive neural networks, different orders of feature combinations of input features can be modeled. The whole model can be efficiently fit on large-scale raw data in an end-to-end fashion. Experimental results on four real-world datasets show that our proposed approach not only outperforms existing state-of-the-art approaches for prediction but also offers good explainability. Code is available at: https://github.com/DeepGraphLearning/RecommenderSystems.

Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind the user behavior data. Besides, considering the changing of the external environment and the internal cognition, user interest evolves over time dynamically. There are several CTR prediction methods for interest modeling, while most of them regard the representation of behavior as the interest directly, and lack specially modeling for latent interest behind the concrete behavior. Moreover, few work consider the changing trend of interest. In this paper, we propose a novel model, named Deep Interest Evolution Network~(DIEN), for CTR prediction. Specifically, we design interest extractor layer to capture temporal interests from history behavior sequence. At this layer, we introduce an auxiliary loss to supervise interest extracting at each step. As user interests are diverse, especially in the e-commerce system, we propose interest evolving layer to capture interest evolving process that is relative to the target item. At interest evolving layer, attention mechanism is embedded into the sequential structure novelly, and the effects of relative interests are strengthened during interest evolution. In the experiments on both public and industrial datasets, DIEN significantly outperforms the state-of-the-art solutions. Notably, DIEN has been deployed in the display advertisement system of Taobao, and obtained 20.7\% improvement on CTR.