Daily Papers

The ever-increasing adoption of Large Language Models in critical sectors like finance, healthcare, and government raises privacy concerns regarding the handling of sensitive Personally Identifiable Information (PII) during training. In response, regulations such as European Union's General Data Protection Regulation (GDPR) mandate the deletion of PII upon requests, underscoring the need for reliable and cost-effective data removal solutions. Machine unlearning has emerged as a promising direction for selectively forgetting data points. However, existing unlearning techniques typically apply a uniform forgetting strategy that neither accounts for the varying privacy risks posed by different PII attributes nor reflects associated business risks. In this work, we propose UnPII, the first PII-centric unlearning approach that prioritizes forgetting based on the risk of individual or combined PII attributes. To this end, we introduce the PII risk index (PRI), a composite metric that incorporates multiple dimensions of risk factors: identifiability, sensitivity, usability, linkability, permanency, exposability, and compliancy. The PRI enables a nuanced evaluation of privacy risks associated with PII exposures and can be tailored to align with organizational privacy policies. To support realistic assessment, we systematically construct a synthetic PII dataset (e.g., 1,700 PII instances) that simulates realistic exposure scenarios. UnPII seamlessly integrates with established unlearning algorithms, such as Gradient Ascent, Negative Preference Optimization, and Direct Preference Optimization, without modifying their underlying principles. Our experimental results demonstrate that UnPII achieves the improvements of accuracy up to 11.8%, utility up to 6.3%, and generalizability up to 12.4%, respectively, while incurring a modest fine-tuning overhead of 27.5% on average during unlearning.

Many datasets contain personally identifiable information, or PII, which poses privacy risks to individuals. PII masking is commonly used to redact personal information such as names, addresses, and phone numbers from text data. Most modern PII masking pipelines involve machine learning algorithms. However, these systems may vary in performance, such that individuals from particular demographic groups bear a higher risk for having their personal information exposed. In this paper, we evaluate the performance of three off-the-shelf PII masking systems on name detection and redaction. We generate data using names and templates from the customer service domain. We find that an open-source RoBERTa-based system shows fewer disparities than the commercial models we test. However, all systems demonstrate significant differences in error rate based on demographics. In particular, the highest error rates occurred for names associated with Black and Asian/Pacific Islander individuals.

Internet users have been exposing an increasing amount of Personally Identifiable Information (PII) on social media. Such exposed PII can cause severe losses to the users, and informing users of their PII exposure is crucial to raise their privacy awareness and encourage them to take protective measures. To this end, advanced automatic techniques are needed. While Information Extraction (IE) techniques can be used to extract the PII automatically, Deep Learning (DL)-based IE models alleviate the need for feature engineering and further improve the efficiency. However, DL-based IE models often require large-scale labeled data for training, but PII-labeled social media posts are difficult to obtain due to privacy concerns. Also, these models rely heavily on pre-trained word embeddings, while PII in social media often varies in forms and thus has no fixed representations in pre-trained word embeddings. In this study, we propose the Deep Transfer Learning for PII Extraction (DTL-PIIE) framework to address these two limitations. DTL-PIIE transfers knowledge learned from publicly available PII data to social media to address the problem of rare PII-labeled data. Moreover, our framework leverages Graph Convolutional Networks (GCNs) to incorporate syntactic patterns to guide PIIE without relying on pre-trained word embeddings. Evaluation against benchmark IE models indicates that our approach outperforms state-of-the-art DL-based IE models. Our framework can facilitate various applications, such as PII misuse prediction and privacy risk assessment, protecting the privacy of internet users.

The rapid advancement and widespread use of large language models (LLMs) have raised significant concerns regarding the potential leakage of personally identifiable information (PII). These models are often trained on vast quantities of web-collected data, which may inadvertently include sensitive personal data. This paper presents ProPILE, a novel probing tool designed to empower data subjects, or the owners of the PII, with awareness of potential PII leakage in LLM-based services. ProPILE lets data subjects formulate prompts based on their own PII to evaluate the level of privacy intrusion in LLMs. We demonstrate its application on the OPT-1.3B model trained on the publicly available Pile dataset. We show how hypothetical data subjects may assess the likelihood of their PII being included in the Pile dataset being revealed. ProPILE can also be leveraged by LLM service providers to effectively evaluate their own levels of PII leakage with more powerful prompts specifically tuned for their in-house models. This tool represents a pioneering step towards empowering the data subjects for their awareness and control over their own data on the web.

Risk scores are simple classification models that let users make quick risk predictions by adding and subtracting a few small numbers. These models are widely used in medicine and criminal justice, but are difficult to learn from data because they need to be calibrated, sparse, use small integer coefficients, and obey application-specific operational constraints. In this paper, we present a new machine learning approach to learn risk scores. We formulate the risk score problem as a mixed integer nonlinear program, and present a cutting plane algorithm for non-convex settings to efficiently recover its optimal solution. We improve our algorithm with specialized techniques to generate feasible solutions, narrow the optimality gap, and reduce data-related computation. Our approach can fit risk scores in a way that scales linearly in the number of samples, provides a certificate of optimality, and obeys real-world constraints without parameter tuning or post-processing. We benchmark the performance benefits of this approach through an extensive set of numerical experiments, comparing to risk scores built using heuristic approaches. We also discuss its practical benefits through a real-world application where we build a customized risk score for ICU seizure prediction in collaboration with the Massachusetts General Hospital.

Efficiently selecting relevant content from vast candidate pools is a critical challenge in modern recommender systems. Traditional methods, such as item-to-item collaborative filtering (CF) and two-tower models, often fall short in capturing the complex user-item interactions due to uniform truncation strategies and overdue user-item crossing. To address these limitations, we propose Personalized Item-to-Item (PI2I), a novel two-stage retrieval framework that enhances the personalization capabilities of CF. In the first Indexer Building Stage (IBS), we optimize the retrieval pool by relaxing truncation thresholds to maximize Hit Rate, thereby temporarily retaining more items users might be interested in. In the second Personalized Retrieval Stage (PRS), we introduce an interactive scoring model to overcome the limitations of inner product calculations, allowing for richer modeling of intricate user-item interactions. Additionally, we construct negative samples based on the trigger-target (item-to-item) relationship, ensuring consistency between offline training and online inference. Offline experiments on large-scale real-world datasets demonstrate that PI2I outperforms traditional CF methods and rivals Two-Tower models. Deployed in the "Guess You Like" section on Taobao, PI2I achieved a 1.05% increase in online transaction rates. In addition, we have released a large-scale recommendation dataset collected from Taobao, containing 130 million real-world user interactions used in the experiments of this paper. The dataset is publicly available at https://huggingface.co/datasets/PI2I/PI2I, which could serve as a valuable benchmark for the research community.

Protecting Personal Identifiable Information (PII) in text data is crucial for privacy, but current PII generalization methods face challenges such as uneven data distributions and limited context awareness. To address these issues, we propose two approaches: a feature-based method using machine learning to improve performance on structured inputs, and a novel context-aware framework that considers the broader context and semantic relationships between the original text and generalized candidates. The context-aware approach employs Multilingual-BERT for text representation, functional transformations, and mean squared error scoring to evaluate candidates. Experiments on the WikiReplace dataset demonstrate the effectiveness of both methods, with the context-aware approach outperforming the feature-based one across different scales. This work contributes to advancing PII generalization techniques by highlighting the importance of feature selection, ensemble learning, and incorporating contextual information for better privacy protection in text anonymization.