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Apr 16

Large language models can consistently generate high-quality content for election disinformation operations

Advances in large language models have raised concerns about their potential use in generating compelling election disinformation at scale. This study presents a two-part investigation into the capabilities of LLMs to automate stages of an election disinformation operation. First, we introduce DisElect, a novel evaluation dataset designed to measure LLM compliance with instructions to generate content for an election disinformation operation in localised UK context, containing 2,200 malicious prompts and 50 benign prompts. Using DisElect, we test 13 LLMs and find that most models broadly comply with these requests; we also find that the few models which refuse malicious prompts also refuse benign election-related prompts, and are more likely to refuse to generate content from a right-wing perspective. Secondly, we conduct a series of experiments (N=2,340) to assess the "humanness" of LLMs: the extent to which disinformation operation content generated by an LLM is able to pass as human-written. Our experiments suggest that almost all LLMs tested released since 2022 produce election disinformation operation content indiscernible by human evaluators over 50% of the time. Notably, we observe that multiple models achieve above-human levels of humanness. Taken together, these findings suggest that current LLMs can be used to generate high-quality content for election disinformation operations, even in hyperlocalised scenarios, at far lower costs than traditional methods, and offer researchers and policymakers an empirical benchmark for the measurement and evaluation of these capabilities in current and future models.

  • 10 authors
·
Aug 13, 2024

Generative Query Reformulation Using Ensemble Prompting, Document Fusion, and Relevance Feedback

Query Reformulation (QR) is a set of techniques used to transform a user's original search query to a text that better aligns with the user's intent and improves their search experience. Recently, zero-shot QR has been a promising approach due to its ability to exploit knowledge inherent in large language models. Inspired by the success of ensemble prompting strategies which have benefited other tasks, we investigate if they can improve query reformulation. In this context, we propose two ensemble-based prompting techniques, GenQREnsemble and GenQRFusion which leverage paraphrases of a zero-shot instruction to generate multiple sets of keywords to improve retrieval performance ultimately. We further introduce their post-retrieval variants to incorporate relevance feedback from a variety of sources, including an oracle simulating a human user and a "critic" LLM. We demonstrate that an ensemble of query reformulations can improve retrieval effectiveness by up to 18% on nDCG@10 in pre-retrieval settings and 9% on post-retrieval settings on multiple benchmarks, outperforming all previously reported SOTA results. We perform subsequent analyses to investigate the effects of feedback documents, incorporate domain-specific instructions, filter reformulations, and generate fluent reformulations that might be more beneficial to human searchers. Together, the techniques and the results presented in this paper establish a new state of the art in automated query reformulation for retrieval and suggest promising directions for future research.

  • 3 authors
·
May 27, 2024