Daily Papers

Fake engagement is one of the significant problems in Online Social Networks (OSNs) which is used to increase the popularity of an account in an inorganic manner. The detection of fake engagement is crucial because it leads to loss of money for businesses, wrong audience targeting in advertising, wrong product predictions systems, and unhealthy social network environment. This study is related with the detection of fake and automated accounts which leads to fake engagement on Instagram. Prior to this work, there were no publicly available dataset for fake and automated accounts. For this purpose, two datasets have been published for the detection of fake and automated accounts. For the detection of these accounts, machine learning algorithms like Naive Bayes, Logistic Regression, Support Vector Machines and Neural Networks are applied. Additionally, for the detection of automated accounts, cost sensitive genetic algorithm is proposed to handle the unnatural bias in the dataset. To deal with the unevenness problem in the fake dataset, Smote-nc algorithm is implemented. For the automated and fake account detection datasets, 86% and 96% classification accuracies are obtained, respectively.

Image-level corruptions and perturbations degrade the performance of CNNs on different downstream vision tasks. Social media filters are one of the most common resources of various corruptions and perturbations for real-world visual analysis applications. The negative effects of these distractive factors can be alleviated by recovering the original images with their pure style for the inference of the downstream vision tasks. Assuming these filters substantially inject a piece of additional style information to the social media images, we can formulate the problem of recovering the original versions as a reverse style transfer problem. We introduce Contrastive Instagram Filter Removal Network (CIFR), which enhances this idea for Instagram filter removal by employing a novel multi-layer patch-wise contrastive style learning mechanism. Experiments show our proposed strategy produces better qualitative and quantitative results than the previous studies. Moreover, we present the results of our additional experiments for proposed architecture within different settings. Finally, we present the inference outputs and quantitative comparison of filtered and recovered images on localization and segmentation tasks to encourage the main motivation for this problem.

Conventional surveillance systems for monitoring infectious diseases, such as influenza, face challenges due to shortage of skilled healthcare professionals, remoteness of communities and absence of communication infrastructures. Internet-based approaches for surveillance are appealing logistically as well as economically. Search engine queries and Twitter have been the primarily used data sources in such approaches. The aim of this study is to assess the predictive power of an alternative data source, Instagram. By using 317 weeks of publicly available data from Instagram, we trained several machine learning algorithms to both nowcast and forecast the number of official influenza-like illness incidents in Finland where population-wide official statistics about the weekly incidents are available. In addition to date and hashtag count features of online posts, we were able to utilize also the visual content of the posted images with the help of deep convolutional neural networks. Our best nowcasting model reached a mean absolute error of 11.33 incidents per week and a correlation coefficient of 0.963 on the test data. Forecasting models for predicting 1 week and 2 weeks ahead showed statistical significance as well by reaching correlation coefficients of 0.903 and 0.862, respectively. This study demonstrates how social media and in particular, digital photographs shared in them, can be a valuable source of information for the field of infodemiology.

This study investigates the automated classification of Calls to Action (CTAs) within the 2021 German Instagram election campaign to advance the understanding of mobilization in social media contexts. We analyzed over 2,208 Instagram stories and 712 posts using fine-tuned BERT models and OpenAI's GPT-4 models. The fine-tuned BERT model incorporating synthetic training data achieved a macro F1 score of 0.93, demonstrating a robust classification performance. Our analysis revealed that 49.58% of Instagram posts and 10.64% of stories contained CTAs, highlighting significant differences in mobilization strategies between these content types. Additionally, we found that FDP and the Greens had the highest prevalence of CTAs in posts, whereas CDU and CSU led in story CTAs.

Due to the severity of the social media offensive and hateful comments in Brazil, and the lack of research in Portuguese, this paper provides the first large-scale expert annotated corpus of Brazilian Instagram comments for hate speech and offensive language detection. The HateBR corpus was collected from the comment section of Brazilian politicians' accounts on Instagram and manually annotated by specialists, reaching a high inter-annotator agreement. The corpus consists of 7,000 documents annotated according to three different layers: a binary classification (offensive versus non-offensive comments), offensiveness-level classification (highly, moderately, and slightly offensive), and nine hate speech groups (xenophobia, racism, homophobia, sexism, religious intolerance, partyism, apology for the dictatorship, antisemitism, and fatphobia). We also implemented baseline experiments for offensive language and hate speech detection and compared them with a literature baseline. Results show that the baseline experiments on our corpus outperform the current state-of-the-art for the Portuguese language.

With 1.3 billion users, Instagram (IG) has also become a business tool. IG influencer marketing, expected to generate $33.25 billion in 2022, encourages companies and influencers to create trending content. Various methods have been proposed for predicting a post's popularity, i.e., how much engagement (e.g., Likes) it will generate. However, these methods are limited: first, they focus on forecasting the likes, ignoring the number of comments, which became crucial in 2021. Secondly, studies often use biased or limited data. Third, researchers focused on Deep Learning models to increase predictive performance, which are difficult to interpret. As a result, end-users can only estimate engagement after a post is created, which is inefficient and expensive. A better approach is to generate a post based on what people and IG like, e.g., by following guidelines. In this work, we uncover part of the underlying mechanisms driving IG engagement. To achieve this goal, we rely on statistical analysis and interpretable models rather than Deep Learning (black-box) approaches. We conduct extensive experiments using a worldwide dataset of 10 million posts created by 34K global influencers in nine different categories. With our simple yet powerful algorithms, we can predict engagement up to 94% of F1-Score, making us comparable and even superior to Deep Learning-based method. Furthermore, we propose a novel unsupervised algorithm for finding highly engaging topics on IG. Thanks to our interpretable approaches, we conclude by outlining guidelines for creating successful posts.

This paper describes Meta's TestGen-LLM tool, which uses LLMs to automatically improve existing human-written tests. TestGen-LLM verifies that its generated test classes successfully clear a set of filters that assure measurable improvement over the original test suite, thereby eliminating problems due to LLM hallucination. We describe the deployment of TestGen-LLM at Meta test-a-thons for the Instagram and Facebook platforms. In an evaluation on Reels and Stories products for Instagram, 75% of TestGen-LLM's test cases built correctly, 57% passed reliably, and 25% increased coverage. During Meta's Instagram and Facebook test-a-thons, it improved 11.5% of all classes to which it was applied, with 73% of its recommendations being accepted for production deployment by Meta software engineers. We believe this is the first report on industrial scale deployment of LLM-generated code backed by such assurances of code improvement.

The work of this paper presents a dataset that contains the data of 4011 videos about the ongoing outbreak of measles published on 264 websites on the internet between January 1, 2024, and May 31, 2024. The dataset is available at https://dx.doi.org/10.21227/40s8-xf63. These websites primarily include YouTube and TikTok, which account for 48.6% and 15.2% of the videos, respectively. The remainder of the websites include Instagram and Facebook as well as the websites of various global and local news organizations. For each of these videos, the URL of the video, title of the post, description of the post, and the date of publication of the video are presented as separate attributes in the dataset. After developing this dataset, sentiment analysis (using VADER), subjectivity analysis (using TextBlob), and fine-grain sentiment analysis (using DistilRoBERTa-base) of the video titles and video descriptions were performed. This included classifying each video title and video description into (i) one of the sentiment classes i.e. positive, negative, or neutral, (ii) one of the subjectivity classes i.e. highly opinionated, neutral opinionated, or least opinionated, and (iii) one of the fine-grain sentiment classes i.e. fear, surprise, joy, sadness, anger, disgust, or neutral. These results are presented as separate attributes in the dataset for the training and testing of machine learning algorithms for performing sentiment analysis or subjectivity analysis in this field as well as for other applications. Finally, this paper also presents a list of open research questions that may be investigated using this dataset.

Image captioning bridges the gap between vision and language by automatically generating natural language descriptions for images. Traditional image captioning methods often overlook the preferences and characteristics of users. Personalized image captioning solves this problem by incorporating user prior knowledge into the model, such as writing styles and preferred vocabularies. Most existing methods emphasize the user context fusion process by memory networks or transformers. However, these methods ignore the distinct domains of each dataset. Therefore, they need to update the entire caption model parameters when meeting new samples, which is time-consuming and calculation-intensive. To address this challenge, we propose a novel personalized image captioning framework that leverages user context to consider personality factors. Additionally, our framework utilizes the prefix-tuning paradigm to extract knowledge from a frozen large language model, reducing the gap between different language domains. Specifically, we employ CLIP to extract the visual features of an image and align the semantic space using a query-guided mapping network. By incorporating the transformer layer, we merge the visual features with the user's contextual prior knowledge to generate informative prefixes. Moreover, we employ GPT-2 as the frozen large language model. With a small number of parameters to be trained, our model performs efficiently and effectively. Our model outperforms existing baseline models on Instagram and YFCC100M datasets across five evaluation metrics, demonstrating its superiority, including twofold improvements in metrics such as BLEU-4 and CIDEr.

This paper studies a conceptually simple extension of Masked Autoencoders (MAE) to spatiotemporal representation learning from videos. We randomly mask out spacetime patches in videos and learn an autoencoder to reconstruct them in pixels. Interestingly, we show that our MAE method can learn strong representations with almost no inductive bias on spacetime (only except for patch and positional embeddings), and spacetime-agnostic random masking performs the best. We observe that the optimal masking ratio is as high as 90% (vs. 75% on images), supporting the hypothesis that this ratio is related to information redundancy of the data. A high masking ratio leads to a large speedup, e.g., > 4x in wall-clock time or even more. We report competitive results on several challenging video datasets using vanilla Vision Transformers. We observe that MAE can outperform supervised pre-training by large margins. We further report encouraging results of training on real-world, uncurated Instagram data. Our study suggests that the general framework of masked autoencoding (BERT, MAE, etc.) can be a unified methodology for representation learning with minimal domain knowledge.

Retrieving clothes which are worn in social media videos (Instagram, TikTok) is the latest frontier of e-fashion, referred to as "video-to-shop" in the computer vision literature. In this paper we present MovingFashion, the first publicly available dataset to cope with this challenge. MovingFashion is composed of 14855 social videos, each one of them associated to e-commerce "shop" images where the corresponding clothing items are clearly portrayed. In addition, we present a network for retrieving the shop images in this scenario, dubbed SEAM Match-RCNN. The model is trained by image-to-video domain adaptation, allowing to use video sequences where only their association with a shop image is given, eliminating the need of millions of annotated bounding boxes. SEAM Match-RCNN builds an embedding, where an attention-based weighted sum of few frames (10) of a social video is enough to individuate the correct product within the first 5 retrieved items in a 14K+ shop element gallery with an accuracy of 80%. This provides the best performance on MovingFashion, comparing exhaustively against the related state-of-the-art approaches and alternative baselines.

Monitoring population-level changes in diet could be useful for education and for implementing interventions to improve health. Research has shown that data from social media sources can be used for monitoring dietary behavior. We propose a scrape-by-location methodology to create food image datasets from Instagram posts. We used it to collect 3.56 million images over a period of 20 days in March 2019. We also propose a scrape-by-keywords methodology and used it to scrape ~30,000 images and their captions of 38 Kenyan food types. We publish two datasets of 104,000 and 8,174 image/caption pairs, respectively. With the first dataset, Kenya104K, we train a Kenyan Food Classifier, called KenyanFC, to distinguish Kenyan food from non-food images posted in Kenya. We used the second dataset, KenyanFood13, to train a classifier KenyanFTR, short for Kenyan Food Type Recognizer, to recognize 13 popular food types in Kenya. The KenyanFTR is a multimodal deep neural network that can identify 13 types of Kenyan foods using both images and their corresponding captions. Experiments show that the average top-1 accuracy of KenyanFC is 99% over 10,400 tested Instagram images and of KenyanFTR is 81% over 8,174 tested data points. Ablation studies show that three of the 13 food types are particularly difficult to categorize based on image content only and that adding analysis of captions to the image analysis yields a classifier that is 9 percent points more accurate than a classifier that relies only on images. Our food trend analysis revealed that cakes and roasted meats were the most popular foods in photographs on Instagram in Kenya in March 2019.

A lack of demographic context in existing toxic speech datasets limits our understanding of how different age groups communicate online. In collaboration with funk, a German public service content network, this research introduces the first large-scale German dataset annotated for toxicity and enriched with platform-provided age estimates. The dataset includes 3,024 human-annotated and 30,024 LLM-annotated anonymized comments from Instagram, TikTok, and YouTube. To ensure relevance, comments were consolidated using predefined toxic keywords, resulting in 16.7\% labeled as problematic. The annotation pipeline combined human expertise with state-of-the-art language models, identifying key categories such as insults, disinformation, and criticism of broadcasting fees. The dataset reveals age-based differences in toxic speech patterns, with younger users favoring expressive language and older users more often engaging in disinformation and devaluation. This resource provides new opportunities for studying linguistic variation across demographics and supports the development of more equitable and age-aware content moderation systems.

Short videos on platforms such as TikTok, Instagram Reels, and YouTube Shorts (i.e. short-form videos) have become a primary source of information and entertainment. Many short-form videos are inaccessible to blind and low vision (BLV) viewers due to their rapid visual changes, on-screen text, and music or meme-audio overlays. In our formative study, 7 BLV viewers who regularly watched short-form videos reported frequently skipping such inaccessible content. We present ShortScribe, a system that provides hierarchical visual summaries of short-form videos at three levels of detail to support BLV viewers in selecting and understanding short-form videos. ShortScribe allows BLV users to navigate between video descriptions based on their level of interest. To evaluate ShortScribe, we assessed description accuracy and conducted a user study with 10 BLV participants comparing ShortScribe to a baseline interface. When using ShortScribe, participants reported higher comprehension and provided more accurate summaries of video content.

Online encyclopedias, such as Wikipedia, have been well-developed and researched in the last two decades. One can find any attributes or other information of a wiki item on a wiki page edited by a community of volunteers. However, the traditional text, images and tables can hardly express some aspects of an wiki item. For example, when we talk about ``Shiba Inu'', one may care more about ``How to feed it'' or ``How to train it not to protect its food''. Currently, short-video platforms have become a hallmark in the online world. Whether you're on TikTok, Instagram, Kuaishou, or YouTube Shorts, short-video apps have changed how we consume and create content today. Except for producing short videos for entertainment, we can find more and more authors sharing insightful knowledge widely across all walks of life. These short videos, which we call knowledge videos, can easily express any aspects (e.g. hair or how-to-feed) consumers want to know about an item (e.g. Shiba Inu), and they can be systematically analyzed and organized like an online encyclopedia. In this paper, we propose Kuaipedia, a large-scale multi-modal encyclopedia consisting of items, aspects, and short videos lined to them, which was extracted from billions of videos of Kuaishou (Kwai), a well-known short-video platform in China. We first collected items from multiple sources and mined user-centered aspects from millions of users' queries to build an item-aspect tree. Then we propose a new task called ``multi-modal item-aspect linking'' as an expansion of ``entity linking'' to link short videos into item-aspect pairs and build the whole short-video encyclopedia. Intrinsic evaluations show that our encyclopedia is of large scale and highly accurate. We also conduct sufficient extrinsic experiments to show how Kuaipedia can help fundamental applications such as entity typing and entity linking.

Adversarial examples are commonly viewed as a threat to ConvNets. Here we present an opposite perspective: adversarial examples can be used to improve image recognition models if harnessed in the right manner. We propose AdvProp, an enhanced adversarial training scheme which treats adversarial examples as additional examples, to prevent overfitting. Key to our method is the usage of a separate auxiliary batch norm for adversarial examples, as they have different underlying distributions to normal examples. We show that AdvProp improves a wide range of models on various image recognition tasks and performs better when the models are bigger. For instance, by applying AdvProp to the latest EfficientNet-B7 [28] on ImageNet, we achieve significant improvements on ImageNet (+0.7%), ImageNet-C (+6.5%), ImageNet-A (+7.0%), Stylized-ImageNet (+4.8%). With an enhanced EfficientNet-B8, our method achieves the state-of-the-art 85.5% ImageNet top-1 accuracy without extra data. This result even surpasses the best model in [20] which is trained with 3.5B Instagram images (~3000X more than ImageNet) and ~9.4X more parameters. Models are available at https://github.com/tensorflow/tpu/tree/master/models/official/efficientnet.

We present Xray-Visual, a unified vision model architecture for large-scale image and video understanding trained on industry-scale social media data. Our model leverages over 15 billion curated image-text pairs and 10 billion video-hashtag pairs from Facebook and Instagram, employing robust data curation pipelines that incorporate balancing and noise suppression strategies to maximize semantic diversity while minimizing label noise. We introduce a three-stage training pipeline that combines self-supervised MAE, semi-supervised hashtag classification, and CLIP-style contrastive learning to jointly optimize image and video modalities. Our architecture builds on a Vision Transformer backbone enhanced with efficient token reorganization (EViT) for improved computational efficiency. Extensive experiments demonstrate that Xray-Visual achieves state-of-the-art performance across diverse benchmarks, including ImageNet for image classification, Kinetics and HMDB51 for video understanding, and MSCOCO for cross-modal retrieval. The model exhibits strong robustness to domain shift and adversarial perturbations. We further demonstrate that integrating large language models as text encoders (LLM2CLIP) significantly enhances retrieval performance and generalization capabilities, particularly in real-world environments. Xray-Visual establishes new benchmarks for scalable, multimodal vision models, while maintaining superior accuracy and computational efficiency.

Turkish is one of the most popular languages in the world. Wide us of this language on social media platforms such as Twitter, Instagram, or Tiktok and strategic position of the country in the world politics makes it appealing for the social network researchers and industry. To address this need, we introduce TurkishBERTweet, the first large scale pre-trained language model for Turkish social media built using almost 900 million tweets. The model shares the same architecture as base BERT model with smaller input length, making TurkishBERTweet lighter than BERTurk and can have significantly lower inference time. We trained our model using the same approach for RoBERTa model and evaluated on two text classification tasks: Sentiment Classification and Hate Speech Detection. We demonstrate that TurkishBERTweet outperforms the other available alternatives on generalizability and its lower inference time gives significant advantage to process large-scale datasets. We also compared our models with the commercial OpenAI solutions in terms of cost and performance to demonstrate TurkishBERTweet is scalable and cost-effective solution. As part of our research, we released TurkishBERTweet and fine-tuned LoRA adapters for the mentioned tasks under the MIT License to facilitate future research and applications on Turkish social media. Our TurkishBERTweet model is available at: https://github.com/ViralLab/TurkishBERTweet

This report presents CharacterFlywheel, an iterative flywheel process for improving large language models (LLMs) in production social chat applications across Instagram, WhatsApp, and Messenger. Starting from LLaMA 3.1, we refined models across 15 generations using data from both internal and external real-user traffic. Through continuous deployments from July 2024 to April 2025, we conducted controlled 7-day A/B tests showing consistent engagement improvements: 7 of 8 newly deployed models demonstrated positive lift over the baseline, with the strongest performers achieving up to 8.8% improvement in engagement breadth and 19.4% in engagement depth. We also observed substantial gains in steerability, with instruction following increasing from 59.2% to 84.8% and instruction violations decreasing from 26.6% to 5.8%. We detail the CharacterFlywheel process which integrates data curation, reward modeling to estimate and interpolate the landscape of engagement metrics, supervised fine-tuning (SFT), reinforcement learning (RL), and both offline and online evaluation to ensure reliable progress at each optimization step. We also discuss our methods for overfitting prevention and navigating production dynamics at scale. These contributions advance the scientific rigor and understanding of LLMs in social applications serving millions of users.

The short-form videos have explosive popularity and have dominated the new social media trends. Prevailing short-video platforms,~e.g., Kuaishou (Kwai), TikTok, Instagram Reels, and YouTube Shorts, have changed the way we consume and create content. For video content creation and understanding, the shot boundary detection (SBD) is one of the most essential components in various scenarios. In this work, we release a new public Short video sHot bOundary deTection dataset, named SHOT, consisting of 853 complete short videos and 11,606 shot annotations, with 2,716 high quality shot boundary annotations in 200 test videos. Leveraging this new data wealth, we propose to optimize the model design for video SBD, by conducting neural architecture search in a search space encapsulating various advanced 3D ConvNets and Transformers. Our proposed approach, named AutoShot, achieves higher F1 scores than previous state-of-the-art approaches, e.g., outperforming TransNetV2 by 4.2%, when being derived and evaluated on our newly constructed SHOT dataset. Moreover, to validate the generalizability of the AutoShot architecture, we directly evaluate it on another three public datasets: ClipShots, BBC and RAI, and the F1 scores of AutoShot outperform previous state-of-the-art approaches by 1.1%, 0.9% and 1.2%, respectively. The SHOT dataset and code can be found in https://github.com/wentaozhu/AutoShot.git .

With the recent proliferation of open textual data on social media platforms, Emotion Detection (ED) from Text has received more attention over the past years. It has many applications, especially for businesses and online service providers, where emotion detection techniques can help them make informed commercial decisions by analyzing customers/users' feelings towards their products and services. In this study, we introduce ArmanEmo, a human-labeled emotion dataset of more than 7000 Persian sentences labeled for seven categories. The dataset has been collected from different resources, including Twitter, Instagram, and Digikala (an Iranian e-commerce company) comments. Labels are based on Ekman's six basic emotions (Anger, Fear, Happiness, Hatred, Sadness, Wonder) and another category (Other) to consider any other emotion not included in Ekman's model. Along with the dataset, we have provided several baseline models for emotion classification focusing on the state-of-the-art transformer-based language models. Our best model achieves a macro-averaged F1 score of 75.39 percent across our test dataset. Moreover, we also conduct transfer learning experiments to compare our proposed dataset's generalization against other Persian emotion datasets. Results of these experiments suggest that our dataset has superior generalizability among the existing Persian emotion datasets. ArmanEmo is publicly available for non-commercial use at https://github.com/Arman-Rayan-Sharif/arman-text-emotion.

In recent years, Vietnam witnesses the mass development of social network users on different social platforms such as Facebook, Youtube, Instagram, and Tiktok. On social medias, hate speech has become a critical problem for social network users. To solve this problem, we introduce the ViHSD - a human-annotated dataset for automatically detecting hate speech on the social network. This dataset contains over 30,000 comments, each comment in the dataset has one of three labels: CLEAN, OFFENSIVE, or HATE. Besides, we introduce the data creation process for annotating and evaluating the quality of the dataset. Finally, we evaluated the dataset by deep learning models and transformer models.

We present Noisy Student Training, a semi-supervised learning approach that works well even when labeled data is abundant. Noisy Student Training achieves 88.4% top-1 accuracy on ImageNet, which is 2.0% better than the state-of-the-art model that requires 3.5B weakly labeled Instagram images. On robustness test sets, it improves ImageNet-A top-1 accuracy from 61.0% to 83.7%, reduces ImageNet-C mean corruption error from 45.7 to 28.3, and reduces ImageNet-P mean flip rate from 27.8 to 12.2. Noisy Student Training extends the idea of self-training and distillation with the use of equal-or-larger student models and noise added to the student during learning. On ImageNet, we first train an EfficientNet model on labeled images and use it as a teacher to generate pseudo labels for 300M unlabeled images. We then train a larger EfficientNet as a student model on the combination of labeled and pseudo labeled images. We iterate this process by putting back the student as the teacher. During the learning of the student, we inject noise such as dropout, stochastic depth, and data augmentation via RandAugment to the student so that the student generalizes better than the teacher. Models are available at https://github.com/tensorflow/tpu/tree/master/models/official/efficientnet. Code is available at https://github.com/google-research/noisystudent.