Daily Papers

Optimizing the presentation of search and recommendation results is crucial to enhancing user experience and engagement. Whole Page Optimization (WPO) plays a pivotal role in this process, as it directly influences how information is surfaced to users. While Pre-trained Large Language Models (LLMs) have demonstrated remarkable capabilities in generating coherent and contextually relevant content, fine-tuning these models for complex tasks like WPO presents challenges. Specifically, the need for extensive human-annotated data to mitigate issues such as hallucinations and model instability can be prohibitively expensive, especially in large-scale systems that interact with millions of items daily. In this work, we address the challenge of fine-tuning LLMs for WPO by using user feedback as the supervision. Unlike manually labeled datasets, user feedback is inherently noisy and less precise. To overcome this, we propose a reward-based fine-tuning approach, PageLLM, which employs a mixed-grained reward mechanism that combines page-level and item-level rewards. The page-level reward evaluates the overall quality and coherence, while the item-level reward focuses on the accuracy and relevance of key recommendations. This dual-reward structure ensures that both the holistic presentation and the critical individual components are optimized. We validate PageLLM on both public and industrial datasets. PageLLM outperforms baselines and achieves a 0.44\% GMV increase in an online A/B test with over 10 million users, demonstrating its real-world impact.

Auto-bidding plays a crucial role in facilitating online advertising by automatically providing bids for advertisers. Reinforcement learning (RL) has gained popularity for auto-bidding. However, most current RL auto-bidding methods are modeled through the Markovian Decision Process (MDP), which assumes the Markovian state transition. This assumption restricts the ability to perform in long horizon scenarios and makes the model unstable when dealing with highly random online advertising environments. To tackle this issue, this paper introduces AI-Generated Bidding (AIGB), a novel paradigm for auto-bidding through generative modeling. In this paradigm, we propose DiffBid, a conditional diffusion modeling approach for bid generation. DiffBid directly models the correlation between the return and the entire trajectory, effectively avoiding error propagation across time steps in long horizons. Additionally, DiffBid offers a versatile approach for generating trajectories that maximize given targets while adhering to specific constraints. Extensive experiments conducted on the real-world dataset and online A/B test on Alibaba advertising platform demonstrate the effectiveness of DiffBid, achieving 2.81% increase in GMV and 3.36% increase in ROI.

Despite the growing interest in replicating the scaled success of large language models (LLMs) in industrial search and recommender systems, most existing industrial efforts remain limited to transplanting Transformer architectures, which bring only incremental improvements over strong Deep Learning Recommendation Models (DLRMs). From a first principle perspective, the breakthroughs of LLMs stem not only from their architectures but also from two complementary mechanisms: context engineering, which enriches raw input queries with contextual cues to better elicit model capabilities, and multi-step reasoning, which iteratively refines model outputs through intermediate reasoning paths. However, these two mechanisms and their potential to unlock substantial improvements remain largely underexplored in industrial ranking systems. In this paper, we propose OnePiece, a unified framework that seamlessly integrates LLM-style context engineering and reasoning into both retrieval and ranking models of industrial cascaded pipelines. OnePiece is built on a pure Transformer backbone and further introduces three key innovations: (1) structured context engineering, which augments interaction history with preference and scenario signals and unifies them into a structured tokenized input sequence for both retrieval and ranking; (2) block-wise latent reasoning, which equips the model with multi-step refinement of representations and scales reasoning bandwidth via block size; (3) progressive multi-task training, which leverages user feedback chains to effectively supervise reasoning steps during training. OnePiece has been deployed in the main personalized search scenario of Shopee and achieves consistent online gains across different key business metrics, including over +2% GMV/UU and a +2.90% increase in advertising revenue.

While scaling laws for recommendation models have gained significant traction, existing architectures such as Wukong, HiFormer and DHEN, often struggle with sub-optimal designs and hardware under-utilization, limiting their practical scalability. Our previous TokenMixer architecture (introduced in RankMixer paper) addressed effectiveness and efficiency by replacing self-attention with a ightweight token-mixing operator; however, it faced critical bottlenecks in deeper configurations, including sub-optimal residual paths, vanishing gradients, incomplete MoE sparsification and constrained scalability. In this paper, we propose TokenMixer-Large, a systematically evolved architecture designed for extreme-scale recommendation. By introducing a mixing-and-reverting operation, inter-layer residuals and the auxiliary loss, we ensure stable gradient propagation even as model depth increases. Furthermore, we incorporate a Sparse Per-token MoE to enable efficient parameter expansion. TokenMixer-Large successfully scales its parameters to 7-billion and 15-billion on online traffic and offline experiments, respectively. Currently deployed in multiple scenarios at ByteDance, TokenMixer-Large has achieved significant offline and online performance gains, delivering an increase of +1.66\% in orders and +2.98\% in per-capita preview payment GMV for e-commerce, improving ADSS by +2.0\% in advertising and achieving a +1.4\% revenue growth for live streaming.