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Apr 20

Magentic Marketplace: An Open-Source Environment for Studying Agentic Markets

As LLM agents advance, they are increasingly mediating economic decisions, ranging from product discovery to transactions, on behalf of users. Such applications promise benefits but also raise many questions about agent accountability and value for users. Addressing these questions requires understanding how agents behave in realistic market conditions. However, previous research has largely evaluated agents in constrained settings, such as single-task marketplaces (e.g., negotiation) or structured two-agent interactions. Real-world markets are fundamentally different: they require agents to handle diverse economic activities and coordinate within large, dynamic ecosystems where multiple agents with opaque behaviors may engage in open-ended dialogues. To bridge this gap, we investigate two-sided agentic marketplaces where Assistant agents represent consumers and Service agents represent competing businesses. To study these interactions safely, we develop Magentic-Marketplace-- a simulated environment where Assistants and Services can operate. This environment enables us to study key market dynamics: the utility agents achieve, behavioral biases, vulnerability to manipulation, and how search mechanisms shape market outcomes. Our experiments show that frontier models can approach optimal welfare-- but only under ideal search conditions. Performance degrades sharply with scale, and all models exhibit severe first-proposal bias, creating 10-30x advantages for response speed over quality. These findings reveal how behaviors emerge across market conditions, informing the design of fair and efficient agentic marketplaces.

MicrosoftResearch Microsoft Research
·
Oct 27, 2025 2

"Ask Me Anything": How Comcast Uses LLMs to Assist Agents in Real Time

Customer service is how companies interface with their customers. It can contribute heavily towards the overall customer satisfaction. However, high-quality service can become expensive, creating an incentive to make it as cost efficient as possible and prompting most companies to utilize AI-powered assistants, or "chat bots". On the other hand, human-to-human interaction is still desired by customers, especially when it comes to complex scenarios such as disputes and sensitive topics like bill payment. This raises the bar for customer service agents. They need to accurately understand the customer's question or concern, identify a solution that is acceptable yet feasible (and within the company's policy), all while handling multiple conversations at once. In this work, we introduce "Ask Me Anything" (AMA) as an add-on feature to an agent-facing customer service interface. AMA allows agents to ask questions to a large language model (LLM) on demand, as they are handling customer conversations -- the LLM provides accurate responses in real-time, reducing the amount of context switching the agent needs. In our internal experiments, we find that agents using AMA versus a traditional search experience spend approximately 10% fewer seconds per conversation containing a search, translating to millions of dollars of savings annually. Agents that used the AMA feature provided positive feedback nearly 80% of the time, demonstrating its usefulness as an AI-assisted feature for customer care.

  • 5 authors
·
May 1, 2024

What Is Your AI Agent Buying? Evaluation, Implications and Emerging Questions for Agentic E-Commerce

Online marketplaces will be transformed by autonomous AI agents acting on behalf of consumers. Rather than humans browsing and clicking, vision-language-model (VLM) agents can parse webpages, evaluate products, and transact. This raises a fundamental question: what do AI agents buy, and why? We develop ACES, a sandbox environment that pairs a platform-agnostic VLM agent with a fully programmable mock marketplace to study this question. We first conduct basic rationality checks in the context of simple tasks, and then, by randomizing product positions, prices, ratings, reviews, sponsored tags, and platform endorsements, we obtain causal estimates of how frontier VLMs actually shop. Models show strong but heterogeneous position effects: all favor the top row, yet different models prefer different columns, undermining the assumption of a universal "top" rank. They penalize sponsored tags and reward endorsements. Sensitivities to price, ratings, and reviews are directionally human-like but vary sharply in magnitude across models. Motivated by scenarios where sellers use AI agents to optimize product listings, we show that a seller-side agent that makes minor tweaks to product descriptions, targeting AI buyer preferences, can deliver substantial market-share gains if AI-mediated shopping dominates. We also find that modal product choices can differ across models and, in some cases, demand may concentrate on a few select products, raising competition questions. Together, our results illuminate how AI agents may behave in e-commerce settings and surface concrete seller strategy, platform design, and regulatory questions in an AI-mediated ecosystem.

  • 5 authors
·
Aug 4, 2025 2

Windows Agent Arena: Evaluating Multi-Modal OS Agents at Scale

Large language models (LLMs) show remarkable potential to act as computer agents, enhancing human productivity and software accessibility in multi-modal tasks that require planning and reasoning. However, measuring agent performance in realistic environments remains a challenge since: (i) most benchmarks are limited to specific modalities or domains (e.g. text-only, web navigation, Q&A, coding) and (ii) full benchmark evaluations are slow (on order of magnitude of days) given the multi-step sequential nature of tasks. To address these challenges, we introduce the Windows Agent Arena: a reproducible, general environment focusing exclusively on the Windows operating system (OS) where agents can operate freely within a real Windows OS and use the same wide range of applications, tools, and web browsers available to human users when solving tasks. We adapt the OSWorld framework (Xie et al., 2024) to create 150+ diverse Windows tasks across representative domains that require agent abilities in planning, screen understanding, and tool usage. Our benchmark is scalable and can be seamlessly parallelized in Azure for a full benchmark evaluation in as little as 20 minutes. To demonstrate Windows Agent Arena's capabilities, we also introduce a new multi-modal agent, Navi. Our agent achieves a success rate of 19.5% in the Windows domain, compared to 74.5% performance of an unassisted human. Navi also demonstrates strong performance on another popular web-based benchmark, Mind2Web. We offer extensive quantitative and qualitative analysis of Navi's performance, and provide insights into the opportunities for future research in agent development and data generation using Windows Agent Arena. Webpage: https://microsoft.github.io/WindowsAgentArena Code: https://github.com/microsoft/WindowsAgentArena

  • 11 authors
·
Sep 12, 2024 2

The Leaderboard Illusion

Measuring progress is fundamental to the advancement of any scientific field. As benchmarks play an increasingly central role, they also grow more susceptible to distortion. Chatbot Arena has emerged as the go-to leaderboard for ranking the most capable AI systems. Yet, in this work we identify systematic issues that have resulted in a distorted playing field. We find that undisclosed private testing practices benefit a handful of providers who are able to test multiple variants before public release and retract scores if desired. We establish that the ability of these providers to choose the best score leads to biased Arena scores due to selective disclosure of performance results. At an extreme, we identify 27 private LLM variants tested by Meta in the lead-up to the Llama-4 release. We also establish that proprietary closed models are sampled at higher rates (number of battles) and have fewer models removed from the arena than open-weight and open-source alternatives. Both these policies lead to large data access asymmetries over time. Providers like Google and OpenAI have received an estimated 19.2% and 20.4% of all data on the arena, respectively. In contrast, a combined 83 open-weight models have only received an estimated 29.7% of the total data. We show that access to Chatbot Arena data yields substantial benefits; even limited additional data can result in relative performance gains of up to 112% on the arena distribution, based on our conservative estimates. Together, these dynamics result in overfitting to Arena-specific dynamics rather than general model quality. The Arena builds on the substantial efforts of both the organizers and an open community that maintains this valuable evaluation platform. We offer actionable recommendations to reform the Chatbot Arena's evaluation framework and promote fairer, more transparent benchmarking for the field

  • 13 authors
·
Apr 29, 2025 3

Holistic Agent Leaderboard: The Missing Infrastructure for AI Agent Evaluation

AI agents have been developed for complex real-world tasks from coding to customer service. But AI agent evaluations suffer from many challenges that undermine our understanding of how well agents really work. We introduce the Holistic Agent Leaderboard (HAL) to address these challenges. We make three main contributions. First, we provide a standardized evaluation harness that orchestrates parallel evaluations across hundreds of VMs, reducing evaluation time from weeks to hours while eliminating common implementation bugs. Second, we conduct three-dimensional analysis spanning models, scaffolds, and benchmarks. We validate the harness by conducting 21,730 agent rollouts across 9 models and 9 benchmarks in coding, web navigation, science, and customer service with a total cost of about $40,000. Our analysis reveals surprising insights, such as higher reasoning effort reducing accuracy in the majority of runs. Third, we use LLM-aided log inspection to uncover previously unreported behaviors, such as searching for the benchmark on HuggingFace instead of solving a task, or misusing credit cards in flight booking tasks. We share all agent logs, comprising 2.5B tokens of language model calls, to incentivize further research into agent behavior. By standardizing how the field evaluates agents and addressing common pitfalls in agent evaluation, we hope to shift the focus from agents that ace benchmarks to agents that work reliably in the real world.

  • 31 authors
·
Oct 12, 2025