Avenir-UX: Automated UX Evaluation via Simulated Human Web Interaction with GUI Grounding

Evaluating web usability typically requires time-consuming user studies and expert reviews, which often limits iteration speed during product development, especially for small teams and agile workflows. We present Avenir-UX, a user-experience evaluation agent that simulates user behavior on websites and produces standardized usability. Unlike traditional tools that rely on DOM parsing, Avenir-UX grounds actions and observations, enabling it to interact with real web pages end-to-end while maintaining a coherent trace of the user journey. Building on Avenir-Web, our system pairs this robust interaction with simulated user behavior profiles and a structured evaluation protocol that integrates the System Usability Scale (SUS), step-wise Single Ease Questions (SEQ), and concurrent Think Aloud. Subsequently, a comprehensive User Experience (UX) report will be generated. We discuss the architecture of Avenir-UX and illustrate how its multimodal grounding improves robustness for web-based interaction and UX evaluation scenarios, paving the way for a new era of continuous, scalable, and data-driven usability testing that empowers every developer to build web interfaces that are usable. Code is available at: https://github.com/Onflow-AI/Avenir-UX