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| 38 |
| ], |
| [ |
| 6, |
| 38 |
| ] |
| ], |
| "id": 38 |
| }, |
| { |
| "box": [ |
| 570, |
| 830, |
| 634, |
| 847 |
| ], |
| "text": "4/19/74", |
| "label": "answer", |
| "words": [ |
| { |
| "box": [ |
| 570, |
| 830, |
| 634, |
| 847 |
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| "text": "4/19/74" |
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| "linking": [ |
| [ |
| 70, |
| 39 |
| ] |
| ], |
| "id": 39 |
| }, |
| { |
| "box": [ |
| 500, |
| 892, |
| 613, |
| 912 |
| ], |
| "text": "770205964", |
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| { |
| "box": [ |
| 500, |
| 892, |
| 613, |
| 912 |
| ], |
| "text": "770205964" |
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| "id": 40 |
| }, |
| { |
| "box": [ |
| 356, |
| 786, |
| 374, |
| 801 |
| ], |
| "text": "33", |
| "label": "answer", |
| "words": [ |
| { |
| "box": [ |
| 356, |
| 786, |
| 374, |
| 801 |
| ], |
| "text": "33" |
| } |
| ], |
| "linking": [ |
| [ |
| 68, |
| 41 |
| ], |
| [ |
| 8, |
| 41 |
| ] |
| ], |
| "id": 41 |
| }, |
| { |
| "box": [ |
| 405, |
| 788, |
| 444, |
| 805 |
| ], |
| "text": "(42)", |
| "label": "answer", |
| "words": [ |
| { |
| "box": [ |
| 405, |
| 788, |
| 444, |
| 805 |
| ], |
| "text": "(42)" |
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| ], |
| "linking": [ |
| [ |
| 68, |
| 42 |
| ], |
| [ |
| 9, |
| 42 |
| ] |
| ], |
| "id": 42 |
| }, |
| { |
| "box": [ |
| 406, |
| 803, |
| 445, |
| 818 |
| ], |
| "text": "(125)", |
| "label": "answer", |
| "words": [ |
| { |
| "box": [ |
| 406, |
| 803, |
| 445, |
| 818 |
| ], |
| "text": "(125)" |
| } |
| ], |
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| [ |
| 69, |
| 43 |
| ], |
| [ |
| 9, |
| 43 |
| ] |
| ], |
| "id": 43 |
| }, |
| { |
| "box": [ |
| 356, |
| 806, |
| 376, |
| 820 |
| ], |
| "text": "30", |
| "label": "answer", |
| "words": [ |
| { |
| "box": [ |
| 356, |
| 806, |
| 376, |
| 820 |
| ], |
| "text": "30" |
| } |
| ], |
| "linking": [ |
| [ |
| 69, |
| 44 |
| ], |
| [ |
| 8, |
| 44 |
| ] |
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| "id": 44 |
| }, |
| { |
| "text": "MAGAZINE SCORES AUDIENCE STUDIES", |
| "box": [ |
| 279, |
| 36, |
| 412, |
| 83 |
| ], |
| "linking": [], |
| "label": "header", |
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| { |
| "text": "MAGAZINE", |
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| 279, |
| 36, |
| 345, |
| 53 |
| ] |
| }, |
| { |
| "text": "SCORES", |
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| 351, |
| 36, |
| 404, |
| 53 |
| ] |
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| { |
| "text": "AUDIENCE", |
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| 281, |
| 63, |
| 347, |
| 83 |
| ] |
| }, |
| { |
| "text": "STUDIES", |
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| 352, |
| 64, |
| 412, |
| 81 |
| ] |
| } |
| ], |
| "id": 45 |
| }, |
| { |
| "text": "SALEM (RJR)", |
| "box": [ |
| 138, |
| 124, |
| 236, |
| 143 |
| ], |
| "linking": [ |
| [ |
| 0, |
| 46 |
| ] |
| ], |
| "label": "answer", |
| "words": [ |
| { |
| "text": "SALEM", |
| "box": [ |
| 138, |
| 126, |
| 184, |
| 143 |
| ] |
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| { |
| "text": "(RJR)", |
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| 194, |
| 124, |
| 236, |
| 142 |
| ] |
| } |
| ], |
| "id": 46 |
| }, |
| { |
| "text": "Project #", |
| "box": [ |
| 459, |
| 127, |
| 538, |
| 145 |
| ], |
| "linking": [ |
| [ |
| 47, |
| 49 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "Project", |
| "box": [ |
| 459, |
| 127, |
| 519, |
| 144 |
| ] |
| }, |
| { |
| "text": "#", |
| "box": [ |
| 525, |
| 127, |
| 538, |
| 145 |
| ] |
| } |
| ], |
| "id": 47 |
| }, |
| { |
| "text": "Total Sample", |
| "box": [ |
| 458, |
| 154, |
| 564, |
| 172 |
| ], |
| "linking": [ |
| [ |
| 48, |
| 17 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "Total", |
| "box": [ |
| 458, |
| 154, |
| 505, |
| 172 |
| ] |
| }, |
| { |
| "text": "Sample", |
| "box": [ |
| 508, |
| 155, |
| 564, |
| 172 |
| ] |
| } |
| ], |
| "id": 48 |
| }, |
| { |
| "text": "74- 80", |
| "box": [ |
| 568, |
| 123, |
| 612, |
| 141 |
| ], |
| "linking": [ |
| [ |
| 47, |
| 49 |
| ] |
| ], |
| "label": "answer", |
| "words": [ |
| { |
| "text": "74-", |
| "box": [ |
| 568, |
| 123, |
| 595, |
| 141 |
| ] |
| }, |
| { |
| "text": "80", |
| "box": [ |
| 594, |
| 123, |
| 612, |
| 138 |
| ] |
| } |
| ], |
| "id": 49 |
| }, |
| { |
| "text": "\"HEAD IN WATER\"", |
| "box": [ |
| 141, |
| 152, |
| 266, |
| 169 |
| ], |
| "linking": [ |
| [ |
| 1, |
| 50 |
| ] |
| ], |
| "label": "answer", |
| "words": [ |
| { |
| "text": "\"HEAD", |
| "box": [ |
| 141, |
| 152, |
| 180, |
| 169 |
| ] |
| }, |
| { |
| "text": "IN", |
| "box": [ |
| 189, |
| 155, |
| 210, |
| 169 |
| ] |
| }, |
| { |
| "text": "WATER\"", |
| "box": [ |
| 214, |
| 155, |
| 266, |
| 169 |
| ] |
| } |
| ], |
| "id": 50 |
| }, |
| { |
| "text": "Code #", |
| "box": [ |
| 41, |
| 182, |
| 90, |
| 203 |
| ], |
| "linking": [], |
| "label": "question", |
| "words": [ |
| { |
| "text": "Code", |
| "box": [ |
| 41, |
| 182, |
| 73, |
| 200 |
| ] |
| }, |
| { |
| "text": "#", |
| "box": [ |
| 80, |
| 182, |
| 90, |
| 203 |
| ] |
| } |
| ], |
| "id": 51 |
| }, |
| { |
| "text": "FULL PAGE", |
| "box": [ |
| 137, |
| 209, |
| 220, |
| 226 |
| ], |
| "linking": [ |
| [ |
| 2, |
| 52 |
| ] |
| ], |
| "label": "answer", |
| "words": [ |
| { |
| "text": "FULL", |
| "box": [ |
| 137, |
| 209, |
| 175, |
| 226 |
| ] |
| }, |
| { |
| "text": "PAGE", |
| "box": [ |
| 179, |
| 211, |
| 220, |
| 225 |
| ] |
| } |
| ], |
| "id": 52 |
| }, |
| { |
| "text": "Field Date", |
| "box": [ |
| 39, |
| 267, |
| 127, |
| 284 |
| ], |
| "linking": [ |
| [ |
| 53, |
| 54 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "Field", |
| "box": [ |
| 39, |
| 267, |
| 85, |
| 284 |
| ] |
| }, |
| { |
| "text": "Date", |
| "box": [ |
| 89, |
| 267, |
| 127, |
| 282 |
| ] |
| } |
| ], |
| "id": 53 |
| }, |
| { |
| "text": "WEEK OF MARCH 25, 1974", |
| "box": [ |
| 138, |
| 265, |
| 323, |
| 284 |
| ], |
| "linking": [ |
| [ |
| 53, |
| 54 |
| ] |
| ], |
| "label": "answer", |
| "words": [ |
| { |
| "text": "WEEK", |
| "box": [ |
| 138, |
| 267, |
| 174, |
| 282 |
| ] |
| }, |
| { |
| "text": "OF", |
| "box": [ |
| 180, |
| 267, |
| 200, |
| 281 |
| ] |
| }, |
| { |
| "text": "MARCH", |
| "box": [ |
| 205, |
| 267, |
| 252, |
| 282 |
| ] |
| }, |
| { |
| "text": "25,", |
| "box": [ |
| 254, |
| 267, |
| 279, |
| 284 |
| ] |
| }, |
| { |
| "text": "1974", |
| "box": [ |
| 288, |
| 265, |
| 323, |
| 280 |
| ] |
| } |
| ], |
| "id": 54 |
| }, |
| { |
| "text": "CHICAGO, DALLAS/ FORT WORTH, INDIANAPOLIS, LOS ANGELES", |
| "box": [ |
| 138, |
| 292, |
| 584, |
| 312 |
| ], |
| "linking": [ |
| [ |
| 4, |
| 55 |
| ] |
| ], |
| "label": "answer", |
| "words": [ |
| { |
| "text": "CHICAGO,", |
| "box": [ |
| 138, |
| 295, |
| 205, |
| 312 |
| ] |
| }, |
| { |
| "text": "DALLAS/", |
| "box": [ |
| 215, |
| 293, |
| 272, |
| 310 |
| ] |
| }, |
| { |
| "text": "FORT", |
| "box": [ |
| 272, |
| 295, |
| 306, |
| 310 |
| ] |
| }, |
| { |
| "text": "WORTH,", |
| "box": [ |
| 313, |
| 295, |
| 363, |
| 310 |
| ] |
| }, |
| { |
| "text": "INDIANAPOLIS,", |
| "box": [ |
| 370, |
| 293, |
| 478, |
| 308 |
| ] |
| }, |
| { |
| "text": "LOS", |
| "box": [ |
| 485, |
| 293, |
| 516, |
| 306 |
| ] |
| }, |
| { |
| "text": "ANGELES", |
| "box": [ |
| 520, |
| 292, |
| 584, |
| 306 |
| ] |
| } |
| ], |
| "id": 55 |
| }, |
| { |
| "text": "MEMPHIS, PHILADELPHIA, PITTSBURGH", |
| "box": [ |
| 138, |
| 321, |
| 417, |
| 338 |
| ], |
| "linking": [ |
| [ |
| 4, |
| 56 |
| ] |
| ], |
| "label": "answer", |
| "words": [ |
| { |
| "text": "MEMPHIS,", |
| "box": [ |
| 138, |
| 323, |
| 205, |
| 338 |
| ] |
| }, |
| { |
| "text": "PHILADELPHIA,", |
| "box": [ |
| 215, |
| 321, |
| 321, |
| 338 |
| ] |
| }, |
| { |
| "text": "PITTSBURGH", |
| "box": [ |
| 330, |
| 324, |
| 417, |
| 337 |
| ] |
| } |
| ], |
| "id": 56 |
| }, |
| { |
| "text": "Sample Description", |
| "box": [ |
| 41, |
| 356, |
| 195, |
| 373 |
| ], |
| "linking": [ |
| [ |
| 57, |
| 58 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "Sample", |
| "box": [ |
| 41, |
| 356, |
| 91, |
| 373 |
| ] |
| }, |
| { |
| "text": "Description", |
| "box": [ |
| 99, |
| 356, |
| 195, |
| 373 |
| ] |
| } |
| ], |
| "id": 57 |
| }, |
| { |
| "text": "MALE AND FEMALE MENTHOL SMOKERS", |
| "box": [ |
| 204, |
| 359, |
| 462, |
| 376 |
| ], |
| "linking": [ |
| [ |
| 57, |
| 58 |
| ] |
| ], |
| "label": "answer", |
| "words": [ |
| { |
| "text": "MALE", |
| "box": [ |
| 204, |
| 359, |
| 243, |
| 374 |
| ] |
| }, |
| { |
| "text": "AND", |
| "box": [ |
| 249, |
| 360, |
| 276, |
| 373 |
| ] |
| }, |
| { |
| "text": "FEMALE", |
| "box": [ |
| 281, |
| 360, |
| 334, |
| 373 |
| ] |
| }, |
| { |
| "text": "MENTHOL", |
| "box": [ |
| 337, |
| 359, |
| 398, |
| 376 |
| ] |
| }, |
| { |
| "text": "SMOKERS", |
| "box": [ |
| 401, |
| 360, |
| 462, |
| 375 |
| ] |
| } |
| ], |
| "id": 58 |
| }, |
| { |
| "text": "PROVED RECALL", |
| "box": [ |
| 330, |
| 377, |
| 435, |
| 394 |
| ], |
| "linking": [ |
| [ |
| 59, |
| 8 |
| ], |
| [ |
| 59, |
| 9 |
| ] |
| ], |
| "label": "header", |
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| { |
| "text": "PROVED", |
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| 330, |
| 377, |
| 382, |
| 394 |
| ] |
| }, |
| { |
| "text": "RECALL", |
| "box": [ |
| 385, |
| 378, |
| 435, |
| 391 |
| ] |
| } |
| ], |
| "id": 59 |
| }, |
| { |
| "text": "Tested among a half sample of smokers. Sub- group scores subject to wide variation because of small sample size and should be averaged across several ads for meaningful infor- mation.", |
| "box": [ |
| 471, |
| 454, |
| 693, |
| 566 |
| ], |
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| [ |
| 10, |
| 60 |
| ] |
| ], |
| "label": "answer", |
| "words": [ |
| { |
| "text": "Tested", |
| "box": [ |
| 472, |
| 457, |
| 524, |
| 471 |
| ] |
| }, |
| { |
| "text": "among", |
| "box": [ |
| 531, |
| 455, |
| 573, |
| 470 |
| ] |
| }, |
| { |
| "text": "a", |
| "box": [ |
| 578, |
| 457, |
| 592, |
| 470 |
| ] |
| }, |
| { |
| "text": "half", |
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| 596, |
| 455, |
| 634, |
| 470 |
| ] |
| }, |
| { |
| "text": "sample", |
| "box": [ |
| 640, |
| 454, |
| 690, |
| 472 |
| ] |
| }, |
| { |
| "text": "of", |
| "box": [ |
| 471, |
| 471, |
| 492, |
| 485 |
| ] |
| }, |
| { |
| "text": "smokers.", |
| "box": [ |
| 496, |
| 472, |
| 564, |
| 485 |
| ] |
| }, |
| { |
| "text": "Sub-", |
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| 578, |
| 469, |
| 616, |
| 482 |
| ] |
| }, |
| { |
| "text": "group", |
| "box": [ |
| 615, |
| 471, |
| 656, |
| 485 |
| ] |
| }, |
| { |
| "text": "scores", |
| "box": [ |
| 473, |
| 486, |
| 525, |
| 496 |
| ] |
| }, |
| { |
| "text": "subject", |
| "box": [ |
| 529, |
| 483, |
| 590, |
| 497 |
| ] |
| }, |
| { |
| "text": "to", |
| "box": [ |
| 596, |
| 485, |
| 614, |
| 498 |
| ] |
| }, |
| { |
| "text": "wide", |
| "box": [ |
| 619, |
| 483, |
| 660, |
| 494 |
| ] |
| }, |
| { |
| "text": "variation", |
| "box": [ |
| 473, |
| 499, |
| 551, |
| 512 |
| ] |
| }, |
| { |
| "text": "because", |
| "box": [ |
| 553, |
| 499, |
| 617, |
| 510 |
| ] |
| }, |
| { |
| "text": "of", |
| "box": [ |
| 620, |
| 497, |
| 641, |
| 510 |
| ] |
| }, |
| { |
| "text": "small", |
| "box": [ |
| 647, |
| 496, |
| 693, |
| 511 |
| ] |
| }, |
| { |
| "text": "sample", |
| "box": [ |
| 473, |
| 513, |
| 525, |
| 526 |
| ] |
| }, |
| { |
| "text": "size", |
| "box": [ |
| 531, |
| 515, |
| 567, |
| 525 |
| ] |
| }, |
| { |
| "text": "and", |
| "box": [ |
| 571, |
| 511, |
| 598, |
| 522 |
| ] |
| }, |
| { |
| "text": "should", |
| "box": [ |
| 609, |
| 510, |
| 656, |
| 524 |
| ] |
| }, |
| { |
| "text": "be", |
| "box": [ |
| 659, |
| 511, |
| 679, |
| 524 |
| ] |
| }, |
| { |
| "text": "averaged", |
| "box": [ |
| 473, |
| 527, |
| 539, |
| 544 |
| ] |
| }, |
| { |
| "text": "across", |
| "box": [ |
| 546, |
| 527, |
| 599, |
| 537 |
| ] |
| }, |
| { |
| "text": "several", |
| "box": [ |
| 605, |
| 524, |
| 665, |
| 539 |
| ] |
| }, |
| { |
| "text": "ads", |
| "box": [ |
| 473, |
| 538, |
| 498, |
| 552 |
| ] |
| }, |
| { |
| "text": "for", |
| "box": [ |
| 506, |
| 539, |
| 534, |
| 553 |
| ] |
| }, |
| { |
| "text": "meaningful", |
| "box": [ |
| 538, |
| 538, |
| 623, |
| 555 |
| ] |
| }, |
| { |
| "text": "infor-", |
| "box": [ |
| 628, |
| 539, |
| 680, |
| 553 |
| ] |
| }, |
| { |
| "text": "mation.", |
| "box": [ |
| 472, |
| 556, |
| 531, |
| 566 |
| ] |
| } |
| ], |
| "id": 60 |
| }, |
| { |
| "text": "Under 25", |
| "box": [ |
| 42, |
| 608, |
| 110, |
| 622 |
| ], |
| "linking": [ |
| [ |
| 14, |
| 61 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "Under", |
| "box": [ |
| 42, |
| 609, |
| 87, |
| 620 |
| ] |
| }, |
| { |
| "text": "25", |
| "box": [ |
| 92, |
| 608, |
| 110, |
| 622 |
| ] |
| } |
| ], |
| "id": 61 |
| }, |
| { |
| "text": "25- 34", |
| "box": [ |
| 43, |
| 622, |
| 87, |
| 636 |
| ], |
| "linking": [ |
| [ |
| 14, |
| 62 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "25-", |
| "box": [ |
| 43, |
| 622, |
| 67, |
| 636 |
| ] |
| }, |
| { |
| "text": "34", |
| "box": [ |
| 67, |
| 622, |
| 87, |
| 633 |
| ] |
| } |
| ], |
| "id": 62 |
| }, |
| { |
| "text": "35- 44", |
| "box": [ |
| 42, |
| 634, |
| 86, |
| 649 |
| ], |
| "linking": [ |
| [ |
| 14, |
| 63 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "35-", |
| "box": [ |
| 42, |
| 634, |
| 67, |
| 649 |
| ] |
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