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| 97, |
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| { |
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| 108, |
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| { |
| "text": "the", |
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| { |
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| { |
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| { |
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| { |
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| { |
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| { |
| "text": "advertising", |
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| 591, |
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| }, |
| { |
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| { |
| "text": "Are", |
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| { |
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| { |
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| { |
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| { |
| "text": "messages?", |
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| 521, |
| 589, |
| 570, |
| 603 |
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| ], |
| "id": 21 |
| }, |
| { |
| "text": "What is the key benefit to the target? What's in it for the reader?", |
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| 74, |
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| 350, |
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| [ |
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| "label": "question", |
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| { |
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| { |
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| { |
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| { |
| "text": "key", |
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| 190, |
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| { |
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| 638, |
| 264, |
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| }, |
| { |
| "text": "the", |
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| 267, |
| 640, |
| 291, |
| 658 |
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| }, |
| { |
| "text": "target?", |
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| 293, |
| 640, |
| 350, |
| 658 |
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| }, |
| { |
| "text": "What's", |
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| 74, |
| 659, |
| 106, |
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| { |
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| { |
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| { |
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| { |
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| 135, |
| 658, |
| 153, |
| 669 |
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| { |
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| { |
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| 674, |
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| [ |
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| { |
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| { |
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| { |
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| 135, |
| 705, |
| 157, |
| 722 |
| ] |
| }, |
| { |
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| 158, |
| 704, |
| 232, |
| 724 |
| ] |
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| { |
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| "box": [ |
| 233, |
| 704, |
| 248, |
| 722 |
| ] |
| }, |
| { |
| "text": "action?", |
| "box": [ |
| 251, |
| 704, |
| 310, |
| 722 |
| ] |
| }, |
| { |
| "text": "What", |
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| 74, |
| 723, |
| 98, |
| 734 |
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| { |
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| 723, |
| 115, |
| 734 |
| ] |
| }, |
| { |
| "text": "we", |
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| 722, |
| 128, |
| 733 |
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| }, |
| { |
| "text": "offering", |
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| 162, |
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| { |
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| 176, |
| 733 |
| ] |
| }, |
| { |
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| 177, |
| 723, |
| 202, |
| 734 |
| ] |
| }, |
| { |
| "text": "to", |
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| 203, |
| 723, |
| 213, |
| 734 |
| ] |
| }, |
| { |
| "text": "persuade", |
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| 214, |
| 722, |
| 256, |
| 733 |
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| }, |
| { |
| "text": "him/her", |
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| 254, |
| 722, |
| 288, |
| 733 |
| ] |
| }, |
| { |
| "text": "to", |
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| 288, |
| 723, |
| 298, |
| 731 |
| ] |
| }, |
| { |
| "text": "act", |
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| 299, |
| 722, |
| 312, |
| 732 |
| ] |
| }, |
| { |
| "text": "now?", |
| "box": [ |
| 314, |
| 721, |
| 338, |
| 734 |
| ] |
| }, |
| { |
| "text": "(A", |
| "box": [ |
| 338, |
| 719, |
| 351, |
| 734 |
| ] |
| }, |
| { |
| "text": "premium,", |
| "box": [ |
| 351, |
| 721, |
| 390, |
| 732 |
| ] |
| }, |
| { |
| "text": "sweepstakes,", |
| "box": [ |
| 391, |
| 721, |
| 448, |
| 734 |
| ] |
| }, |
| { |
| "text": "limited-time", |
| "box": [ |
| 448, |
| 718, |
| 500, |
| 733 |
| ] |
| }, |
| { |
| "text": "offer,", |
| "box": [ |
| 500, |
| 721, |
| 524, |
| 732 |
| ] |
| }, |
| { |
| "text": "free", |
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| 524, |
| 719, |
| 542, |
| 732 |
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| }, |
| { |
| "text": "information,", |
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| 719, |
| 593, |
| 730 |
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| }, |
| { |
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| 721, |
| 605, |
| 731 |
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| }, |
| { |
| "text": "something", |
| "box": [ |
| 603, |
| 719, |
| 649, |
| 730 |
| ] |
| }, |
| { |
| "text": "else?", |
| "box": [ |
| 649, |
| 719, |
| 674, |
| 730 |
| ] |
| } |
| ], |
| "id": 23 |
| }, |
| { |
| "text": "What would we like our target to think? What would our target say after being exposed to our program?", |
| "box": [ |
| 75, |
| 765, |
| 366, |
| 799 |
| ], |
| "linking": [ |
| [ |
| 5, |
| 24 |
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| "label": "question", |
| "words": [ |
| { |
| "text": "What", |
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| 75, |
| 767, |
| 116, |
| 788 |
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| { |
| "text": "would", |
| "box": [ |
| 117, |
| 770, |
| 164, |
| 785 |
| ] |
| }, |
| { |
| "text": "we", |
| "box": [ |
| 165, |
| 770, |
| 189, |
| 787 |
| ] |
| }, |
| { |
| "text": "like", |
| "box": [ |
| 189, |
| 768, |
| 220, |
| 785 |
| ] |
| }, |
| { |
| "text": "our", |
| "box": [ |
| 219, |
| 768, |
| 248, |
| 785 |
| ] |
| }, |
| { |
| "text": "target", |
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| 250, |
| 767, |
| 296, |
| 787 |
| ] |
| }, |
| { |
| "text": "to", |
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| 297, |
| 767, |
| 314, |
| 784 |
| ] |
| }, |
| { |
| "text": "think?", |
| "box": [ |
| 314, |
| 765, |
| 366, |
| 786 |
| ] |
| }, |
| { |
| "text": "What", |
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| 75, |
| 786, |
| 99, |
| 797 |
| ] |
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| { |
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| "box": [ |
| 99, |
| 786, |
| 126, |
| 799 |
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| { |
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| 126, |
| 789, |
| 143, |
| 799 |
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| { |
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| 169, |
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| { |
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| 788, |
| 184, |
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| { |
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| { |
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| 786, |
| 233, |
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| { |
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| 235, |
| 786, |
| 273, |
| 799 |
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| }, |
| { |
| "text": "to", |
| "box": [ |
| 272, |
| 786, |
| 285, |
| 797 |
| ] |
| }, |
| { |
| "text": "our", |
| "box": [ |
| 284, |
| 786, |
| 299, |
| 797 |
| ] |
| }, |
| { |
| "text": "program?", |
| "box": [ |
| 300, |
| 786, |
| 342, |
| 797 |
| ] |
| } |
| ], |
| "id": 24 |
| }, |
| { |
| "text": "c:\\my documents\\wp\\sample cid. doc", |
| "box": [ |
| 67, |
| 932, |
| 243, |
| 947 |
| ], |
| "linking": [], |
| "label": "other", |
| "words": [ |
| { |
| "text": "c:\\my", |
| "box": [ |
| 67, |
| 934, |
| 96, |
| 947 |
| ] |
| }, |
| { |
| "text": "documents\\wp\\sample", |
| "box": [ |
| 98, |
| 932, |
| 204, |
| 947 |
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| }, |
| { |
| "text": "cid.", |
| "box": [ |
| 207, |
| 933, |
| 225, |
| 946 |
| ] |
| }, |
| { |
| "text": "doc", |
| "box": [ |
| 225, |
| 933, |
| 243, |
| 944 |
| ] |
| } |
| ], |
| "id": 25 |
| }, |
| { |
| "text": "1 of 2", |
| "box": [ |
| 363, |
| 930, |
| 393, |
| 944 |
| ], |
| "linking": [], |
| "label": "other", |
| "words": [ |
| { |
| "text": "1", |
| "box": [ |
| 363, |
| 933, |
| 371, |
| 944 |
| ] |
| }, |
| { |
| "text": "of", |
| "box": [ |
| 373, |
| 930, |
| 386, |
| 944 |
| ] |
| }, |
| { |
| "text": "2", |
| "box": [ |
| 385, |
| 930, |
| 393, |
| 944 |
| ] |
| } |
| ], |
| "id": 26 |
| }, |
| { |
| "text": "10/30/98 01:46 PM", |
| "box": [ |
| 598, |
| 930, |
| 695, |
| 944 |
| ], |
| "linking": [], |
| "label": "other", |
| "words": [ |
| { |
| "text": "10/30/98", |
| "box": [ |
| 598, |
| 930, |
| 643, |
| 944 |
| ] |
| }, |
| { |
| "text": "01:46", |
| "box": [ |
| 648, |
| 930, |
| 676, |
| 943 |
| ] |
| }, |
| { |
| "text": "PM", |
| "box": [ |
| 677, |
| 930, |
| 695, |
| 943 |
| ] |
| } |
| ], |
| "id": 27 |
| }, |
| { |
| "text": "☐ Loyalty", |
| "box": [ |
| 559, |
| 359, |
| 603, |
| 373 |
| ], |
| "linking": [ |
| [ |
| 3, |
| 28 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "☐", |
| "box": [ |
| 559, |
| 359, |
| 570, |
| 370 |
| ] |
| }, |
| { |
| "text": "Loyalty", |
| "box": [ |
| 568, |
| 359, |
| 603, |
| 373 |
| ] |
| } |
| ], |
| "id": 28 |
| }, |
| { |
| "text": "☐ Lead Generation", |
| "box": [ |
| 559, |
| 374, |
| 653, |
| 387 |
| ], |
| "linking": [ |
| [ |
| 3, |
| 29 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "☐", |
| "box": [ |
| 559, |
| 374, |
| 569, |
| 384 |
| ] |
| }, |
| { |
| "text": "Lead", |
| "box": [ |
| 573, |
| 374, |
| 601, |
| 385 |
| ] |
| }, |
| { |
| "text": "Generation", |
| "box": [ |
| 601, |
| 374, |
| 653, |
| 387 |
| ] |
| } |
| ], |
| "id": 29 |
| }, |
| { |
| "text": "☐ Trial", |
| "box": [ |
| 559, |
| 387, |
| 592, |
| 400 |
| ], |
| "linking": [ |
| [ |
| 19, |
| 30 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "☐", |
| "box": [ |
| 559, |
| 390, |
| 569, |
| 398 |
| ] |
| }, |
| { |
| "text": "Trial", |
| "box": [ |
| 571, |
| 387, |
| 592, |
| 400 |
| ] |
| } |
| ], |
| "id": 30 |
| }, |
| { |
| "text": "☐ Acquisition", |
| "box": [ |
| 430, |
| 362, |
| 488, |
| 373 |
| ], |
| "linking": [ |
| [ |
| 3, |
| 31 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "☐", |
| "box": [ |
| 430, |
| 362, |
| 441, |
| 372 |
| ] |
| }, |
| { |
| "text": "Acquisition", |
| "box": [ |
| 441, |
| 362, |
| 488, |
| 373 |
| ] |
| } |
| ], |
| "id": 31 |
| }, |
| { |
| "text": "☐ Up-Sell", |
| "box": [ |
| 430, |
| 374, |
| 477, |
| 387 |
| ], |
| "linking": [ |
| [ |
| 3, |
| 32 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "☐", |
| "box": [ |
| 430, |
| 376, |
| 440, |
| 386 |
| ] |
| }, |
| { |
| "text": "Up-Sell", |
| "box": [ |
| 443, |
| 374, |
| 477, |
| 387 |
| ] |
| } |
| ], |
| "id": 32 |
| }, |
| { |
| "text": "☐ Awareness", |
| "box": [ |
| 430, |
| 390, |
| 490, |
| 401 |
| ], |
| "linking": [ |
| [ |
| 3, |
| 33 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "☐", |
| "box": [ |
| 430, |
| 390, |
| 441, |
| 400 |
| ] |
| }, |
| { |
| "text": "Awareness", |
| "box": [ |
| 443, |
| 390, |
| 490, |
| 401 |
| ] |
| } |
| ], |
| "id": 33 |
| }, |
| { |
| "text": "☐ Retention", |
| "box": [ |
| 293, |
| 360, |
| 345, |
| 375 |
| ], |
| "linking": [ |
| [ |
| 3, |
| 34 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "☐", |
| "box": [ |
| 293, |
| 362, |
| 303, |
| 373 |
| ] |
| }, |
| { |
| "text": "Retention", |
| "box": [ |
| 304, |
| 360, |
| 345, |
| 375 |
| ] |
| } |
| ], |
| "id": 34 |
| }, |
| { |
| "text": "☐ Cross-Sell", |
| "box": [ |
| 291, |
| 376, |
| 350, |
| 387 |
| ], |
| "linking": [ |
| [ |
| 3, |
| 35 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "☐", |
| "box": [ |
| 291, |
| 376, |
| 304, |
| 387 |
| ] |
| }, |
| { |
| "text": "Cross-Sell", |
| "box": [ |
| 303, |
| 376, |
| 350, |
| 387 |
| ] |
| } |
| ], |
| "id": 35 |
| }, |
| { |
| "text": "☐ Direct Sale", |
| "box": [ |
| 291, |
| 390, |
| 352, |
| 404 |
| ], |
| "linking": [ |
| [ |
| 3, |
| 36 |
| ] |
| ], |
| "label": "question", |
| "words": [ |
| { |
| "text": "☐", |
| "box": [ |
| 291, |
| 390, |
| 302, |
| 401 |
| ] |
| }, |
| { |
| "text": "Direct", |
| "box": [ |
| 303, |
| 390, |
| 330, |
| 404 |
| ] |
| }, |
| { |
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| 401 |
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| 37 |
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| { |
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| { |
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| { |
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| { |
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| 404 |
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| { |
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| { |
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| 389 |
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| [ |
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| 40 |
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| { |
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| { |
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| 41 |
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| { |
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| 375 |
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