{ "video_path": "000085_000000.mp4", "context_summary": "The user is browsing the Booking website, searching for car rental information.", "purpose_category": "Visualization", "ROI": [ { "box": [ 0.2860780984719864, 0.3333333333333333, 0.7283531409168081, 0.580952380952381 ] } ], "Inputs": [], "animation_start_frame": 60, "animation_end_frame": 480, "effects_human_responses": [ "The animation shows a spinning blue circle that turns into a green checkmark when the deal has been loaded from that site.", "A double row of company logos that load one by one. Under each on a blue loading circle continues until it turns into a check mark.", "The app shows spinning below the options processing the request. ", "Several blue circles are rotating ", "The user is moving the mouse while the screens shows various rental companies logos populating the box, with circles running beneath each tturning to checkmarks in a circle ", "The animation shows eight company logos with blue circles rolling underneath and eventually fixing on a green circle with a checkmark in the middle. ", "There are 4 rental car company logos (2 rows of 4 each). Underneath each logo there was a blue curve that moved around to form a circle. Eventually, each of those spinning arcs became a a green circle with a green check mark inside. ", "names of 8 companies each with a half blue circle that rotates underneath to make it look like a full circle. After a few seconds each blue circle changes into a green circle with a checkmark in it.", "A black cursor moves between eight icons which appear one by one on top of small looking circles that eventually turn into verification checkmarks.", "The animation keeps rolling until it is successful where it stays with a green mark indication success to the companies mentioned." ], "meaning_human_responses": [ "The purpose is to show that the website is going to third party sites to find the best deal for the user.", "Each company logo is taking some time to check for the best deals. ", "The animation conveys that it wants you to wait while it processes the information. ", "beat car deals are loading on the app", "it is showing the user that quotes are being prepared for each of the various rental car companies and once ready it turns to a checkmark so the user can choose which they want to view", "The animation shows that the information referenced (checking the top companies) has loaded and is ready to view. The circle indicates loading while the checkmark informs that the process is complete and can now be viewed. ", "The webpage wants you to wait for all of the information to load. The spinning circle indicates something is in progress. And the checkmark indicates that the process is complete. ", "The animation is telling the user that it is looking for the best deals at these companies. When the blue circle changes to the green checkmark it is ready for the user to click", "The purpose of the animation is to show the user what brands the site has on offer and to encourage the user to make a choice between them. ", "The animation basically tells you that it is trying to access those companies and informs you when it has accessed data from them." ] }