{
  "video_path": "000054_000001.mp4",
  "context_summary": "The user has submitted an order through the McDonald's app.",
  "purpose_category": "Aesthetic",
  "ROI": [
    {
      "box": [
        0.002857142857142857,
        0.04878048780487805,
        0.9971428571428571,
        0.9833119383825417
      ]
    }
  ],
  "Inputs": [],
  "animation_start_frame": 60,
  "animation_end_frame": 379,
  "effects_human_responses": [
    "It shows my completed order.",
    "A red screen appears with \"ba da ba ba ba ba\" in white lower-cased lettering and the yellow McDonald's arch skips from the left to the right side of the screen. Then a confirmed order page appears with the summary of the user's order.",
    "A small icon of McDonald's fries with the fries dropping into the fry holder. Then a transition to an all red screen with the McDonald's logo and slogan danced across the screen from left to right.",
    "An animation of McDonald's fries and log go across the screen with the text \"Your order's confirmed\"",
    "A small french fry image pops up in the center of the screen with fries jumping out of the container and then the screen turns red while the golden arches jump from left to right at ba da ba ba ba appears sequentially across the screen. Then the phrases pops up with little yellow flashes and \"Your order's confirmed!\" appears in white",
    "It appears the user has made an order on McDonald's online site, after which the screen changes to a screen that confirms the order.",
    "There are some few app orders that was used by the user",
    "A picture showing food order.",
    "In this video, a confirmation screen featuring a big checkmark icon or a bouncing McDonald's logo appears after the order is submitted. The checkmark can animate by pulsing momentarily or drawing itself stroke by stroke.",
    "the screen turns red and in white letters it says Ba do ba ba ba with a yellow McDonalds M bouncing across the page to the right highlighting the letters.   The letters pop away from left to right and the words \"Your order is confirmed!\" comes up on the page.  Then replaced by a symbol of the McDonalds fry box jumping up and down to load the last screen that shows the address of the McDonalds ordered from and details of the order.  "
  ],
  "meaning_human_responses": [
    "To show that my order was received.",
    "The animation provides a confirmation to the user that their order was successful and confirming what was included in the order.",
    "The animation could be notifying the user that their order was successfully entered.",
    "This animation tells the user that their order was processed through the app and the store received it.",
    "The user has successfully placed their order.",
    "This conveys that the user had just completed an order, after which they received their order confirmation.",
    "The purpose is to learn how an order is made on an app. In this video, the app is McDonalds.",
    "The user wants to show how to order food on McDonald's food app.",
    "The purpose of the animation is to let the user know that their order was placed successfully.  The user is reassured that no additional action is required by the positive visual feedback it provides. The checkmark and celebratory effects provide a satisfying conclusion to the ordering process and reinforce the transaction's success.",
    "The app was indicating that they got the order for a certain location and it was confirmed by the restaurant. "
  ]
}