| { | |
| "video_path": "000016_000000.mp4", | |
| "context_summary": "The user is using the Contacts app on their mobile phone.", | |
| "purpose_category": "Feedback", | |
| "ROI": [ | |
| { | |
| "box": [ | |
| 0, | |
| 0.13222079589216945, | |
| 0.9943502824858758, | |
| 0.8973042362002568 | |
| ] | |
| } | |
| ], | |
| "Inputs": [ | |
| { | |
| "modality": [ | |
| "Touch gestures" | |
| ], | |
| "modality_extra": "", | |
| "type": [ | |
| "Scroll down" | |
| ], | |
| "type_extra": "", | |
| "textual_summary": "The user swiped down on the screen." | |
| } | |
| ], | |
| "animation_start_frame": 60, | |
| "animation_end_frame": 157, | |
| "effects_human_responses": [ | |
| "The screen is stretching.", | |
| "It's showing you options you can take with your contacts", | |
| "the screen grew", | |
| "The display screen expanded downwards and stretched out the text box.", | |
| "The icons on the contacts screen are stretched downward.", | |
| "The animation is the screen appearing to widen vertically.", | |
| "add favorites and contacts highlighted in green box", | |
| "The Favorites and For you section of the contacts is swiped down on. It elongates the screen and snaps back into normal position.", | |
| "The screen stretched vertically, then snapped back", | |
| "The video is of a contacts app on a cell phone. There is a favorites box on top portion of screen so that a person can add certain contacts to favorites screen. The bottom box is utilized to add birthday information about contacts. It appears as if the user scrolled down on the screen and the entire screen stretched down a bit and snapped back into original place and shape" | |
| ], | |
| "meaning_human_responses": [ | |
| "I guess it is letting the person know there is nothing else to load or scroll.", | |
| "To let you decide if you want to add FAVORITES or BIRTHDAYS", | |
| "it wants my attention on adding favorites or birthdays", | |
| "The action of swiping down on this screen does not appear to do anything.", | |
| "The purpose of this animation is to convey an element of interactivity and show how responsive the screen/app is, don't think they want you to take any action here as far as I can tell.", | |
| "I think that the purpose of the animation is to serve as a zoom so that you can see the content on the screen more clearly.", | |
| "user is being shown what is available to add", | |
| "This shows that there is nothing above on the screen that we're currently seeing. ", | |
| "I'm not sure, maybe it is telling the user there is no more content to view", | |
| "The purpose of this video is to show you the areas where you can add specific contacts to the favorites screen and where you can add birthday information about contacts" | |
| ] | |
| } |