{
    "filename": "Make-Your-Music-Make-Money-Attack-Magazine",
    "department": "Manager",
    "cleaned_text": "paul phillips building music career digital age prepared exclusively agfromkievgmailcom attack mag rights reservedthe business musicthe business music contents author introduction starter ten chapter music business chapter music makes money chapter brand chapter spreading word chapter releasing record chapter taking care business chapter team chapter record deal chapter publishing deal prepared exclusively agfromkievgmailcom attack mag rights reservedthe business musicthe business music written paul phillips edited david felton additional material ronan macdonald design chapman design limited published jake island ltd license attack magazine ltd wwwattackmagazinecom published uk may isbn content rights reserved part book may used reproduced manner without written permission publisher thanks many people spoke practically noone wanted quoted credited various reasons lawyers managers accountants label people private view world operate different public face adopt notable exceptions guy moot ceo warner chappell music former colleagues sony atv music gave generously time help us understand modern music publisher particularly mess streaming america glenn tilbrook squeeze happy talk adapting filling stadiums worldwide new digital reality alex burford nathan taylor gave insights indies majors shape release schedules eric br\u00fcnjes team attack took project finish linecredits prepared exclusively agfromkievgmailcom attack mag rights reservedthe business musicthe business music introduction statistics figures book come wide variety sources including international federation phonographic industry ifpi british phonographic industry bpi american society songwriters composers publishers ascap broadcast music inc bmi performing rights society prs phonographic performance ltd ppl itunes published accounts conf\u0117d\u0117ration internationale des soci\u0117t\u0117s dauteurs et compositeurs cisac billboardcom spotify association independent music aim forbescom pollstar digital music news richestcom statistic braincomsoundexchangecom euromonitor statista music think tank deloitte record industry association america riaa credit suisse online magazines newspapers blogs raided crossreferenced numerous list included usa today new statesman guardian daily telegraph new music box billboardbiz music copyright quartz facts crossreferenced compared original source found credible used otherwise used judgement numerous interviews combine often contradictory information anything misunderstood entirely faulta note facts figures book prepared exclusively agfromkievgmailcom attack mag rights reservedthe business musicthe business music musician journalist ar scout producer singer songwriter mentor emerging artists paul phillips seen music industry sides many decades rebelling training classical pianist pauls career record business began aged hired industry bible music week reviewed albums gigs quitting become ar scout producer cbs company cortina sweeten deal inspired acts worked paul went freelance songwriter producer recording artist career peaked top hit along labelmates tourists later eurythmics street band featuring paul young helped provide indie label logo records stellar launch period pauls recent incarnation career development string young artists including polydorsigned grace carter mentored age signed tap management two years ago backstage hendrix queen clash hes produced tracks grammy awardwinning geoff emerick running desk music week introduced uk retailers bee gees james taylor aretha franklin hes performed top pops george martin still owes favour even survived drinking sessions keith moon recorded worlds legendary studios including trident apple air olympia since made full transition diy artist recording mixing releasing records business music paul passes insight honed many decades experience highs lows successes failures alongside conversations movers shakers worlds music pr marketing sync law publishing management labels onto next generation songwriters producers artists music entrepreneurs author prepared exclusively agfromkievgmailcom attack mag rights reservedintroductionthe business musicthe business music artists release material carved slice global music sales first time history music industry happened number set grow book historic moment came importantly become one artists leading small revolution currently worth counting book music industry specifically book build career todays industry exploiting freedoms internet wider tech made available millions musicians worldwide academic tome research paper although want know industry works work within safely say save years worth googling instead book practical guide informed interviews hundreds music professionals followed creative people making music genre rock indie dance hip hop central message never better time make living music brave starting point might say crazy starting point music industry ruined computers internet downloading songs completely ruined music industry everything artists used work thats blondies debbie harry music industry poor shape lot people industry depressed thats cheery kate bush entirely possible ms harry ms bush revised opinions since offered views kinds voices doom dominated popular view music industry recent years introduction prepared exclusively agfromkievgmailcom attack mag rights reservedthe business musicthe business music internet devil digital music end civilisation etc etc thats way see way see things change things change human tendency worry think end golden era come heres perspective music increasingly commercialised art form around years thats long grand scheme things time composition consumption delivery music changed pretty much every decade earliest days sound recording right way end th century industry grew grew grew back cheaper cheaper technology brought popular music audiences unimagined sizes bunch things happened time technologydriven kicked record industrys butt hard way bn year right bn year first fm radio us overtook radio marketdriven top format fm split market zillion niche genres radio one uks driver pop taste left worlds two biggest pop markets without dominant crossgenerational mainstream outlet record sales began plummet came internet cheap computers torrents digital recording software followed itunes youtube streaming see mean things change much remains including central formula success best artist thing artist done past seven decades make great music build brand get noticed grow fan base sell observers best say ignore doommongers music still moves people still communicates still entertains words intrinsic power music hasnt changed ever likely theres lot comfort single factintroduction prepared exclusively agfromkievgmailcom attack mag rights reservedthe business musicthe business music introduction read book set starter ten internet littered gobbets information links tomes copyright academic reports need degree understand starter ten digest digests tell music industry like right right plain language read business music beginning end like theres history context went sheet music streaming less years focus one stepbystep guides creating brand marketing releasing music building team might want go straight chapter record deal chapter publishing deal using nononsense explanations whats offer happens heat deal well say though youre serious making career music end reading every word signing two caveats firstly cant promise make megastar even star theres recipe becoming billionaire maybe youll become star happens thats thing music industry noone ever known next big thing coming show build successful career finest industry planet using laptop main tool secondly find occasional superseded statistic forgive us time publication every figure book lot checked fastmoving world stats go date change dont worry change backdrop era backdrop every musicians era ignore focus task hand work hard talent use advice knowhow book make talent prepared exclusively agfromkievgmailcom attack mag rights reservedthe business musicthe business music one constant business life change open change im psyched change importantly love music lyor cohen formerly def jam youtubes global head music life always change adjust drake every musician knows theres always someone ready tell whats selling selling future industry three years time moments recommend call mind thoughts david geffen david geffen worth paying attention geffen embodies zerotohero story american dream started mailroom hollywoods biggest talent agency eventually moving upstairs become agent right later formed asylum records signing jackson browne joni mitchell linda ronstadt eagles whose greatest hits album biggest selling album last century since marginally overtaken thriller dark side moon five years selling asylum launched geffen records signing john lennon donna summer guns n roses nirvana later moved film joining steven spielberg jeffrey katzenberg launch dreamworks studios movie megahouse bought us american beauty saving private ryan gladiator among many othersstarter ten prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music preface starter tenthe business music thats david geffen multibillionaire worth listening said almost years ago anyone tells going happening three years time either lying trying sell something back people computer internet know didnt exist stanford phd scholars larry page sergey brin years away conceiving new search engine called google mark zuckerberg still nappies last years computing power doubled almost every months computers widespread pretty much everyone western world owns one multiple devices whole industries subscription tv accounting room letting fast food delivery shifted online music one first find foundation shaken digital revolution foundations still shaken today story past two decades shall find chapter music business one continuous upheaval physical sales declined digital sales risen declined streaming new revenue stream reviving industrys health recently five years ago silicon valley flagbearers along overenthusiastic music execs telling us future music entirely online old music industry dead thats worked fact counterintuitively greater percentage cash made real life events gigs tv shows real stuff witness ongoing vinyl revival time past two decades words geffen noted presciently years ago noone knows going industry insiders hunches get main body book weve compiled starter ten ten things need know todays music industry beyond neither anyone else tell industry ten five even three years secondguessing either direction location change fools game prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music preface starter tenthe business music music industry dead true recorded music sales dropped dramatically ten year period uk alone sales almost halved across globe picture similar even lowest worldwide turnover bn year today streaming moved direction travel upwards bn growing time trend pointed future noone would want pay recorded music everyone learned monetise music except music industry noted fall boys pete wentz voicing sense despair pervaded industry pessimism wasnt ultimately justified revenues digital sales swept ever upwards impressive rate streaming began slow income digital download streaming close bn worldwide global revenues upward trend halted slightly download handed baton streaming one digital service replacing another growth streaming subscriptions continues current rate beyond bounds possibility industry eventually recover lost ground oldschool physical finished cd sales still accounting billions dollars per annum vinyl sales rise physical provides welcome cushion music industry establishes new ways generate income music industry dead indeed likely pass away time soon door wider open ever easier today ever make living career music reason simple laptop sitting front upon time learn instrument go play people either alone band prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music preface starter tenthe business music good lucky usually might get spotted record company scout youd thrown studio producer youd never met bunch musicians probably didnt know music came sounding anything like intended could breathe sigh relief start journey record making way pressing plant whole raft pr people pluggers videographers photographers would work project hope collective efforts would push album somewhere near top charts labels investment might recouped computers internet changed democratising business way noone could dreamed new tools disposal allow us make market sell music global audience behind computer screen cheap camera phone take photos shoot promo videos anyone talent crack music career certain genres dance hip hop establish career without needing help services anyone else short big solid door loomed large front musical talent much opened blown clean hinges along surrounding walls may bad news moneyed execs top tree represents golden era opportunity looking work way industry ground todays challenge break noise flip side fact anyone become artist nearly everyone artist many people days band brand hundred instagram followers competition get music heard tougher ever gone days number artists courting labels ar man could counted hands number one challenge postdigital freeforall breaking noise made billionandone creative sorts prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music preface starter tenthe business music laptop copy garageband couple song ideas age old conundrum asks tree falls forest one around hear make sound question levelled vast majority songs soundcloud videos youtube track youve slaved receives ten plays six months artist future get real heart music communication others build successful career need communicating firstly fans professionals nurture career least publisher possibly also manager label ar tastemakers take music ever bigger audiences fail open lines communication youve much impact unseen falling tree metaphorical forest kick start career next nothing sounds bit depressing take heart fact biggest investment need build music career instruments computer computer along form digital audio workstation daw like garageband ableton live cubase logic need get music good production standard even set foot live venue pro studio computer used upload music soundcloud bandcamp youtube platform music heard masses work away music online profile expanding local reach free going gigs getting performance slot invariably start smallscale singersongwriter band means open mic nights jam sessions dance electronic producers learn dj using either real decks software like ableton live native instruments traktor badger local club booker set catch eyes ears right people youll soon prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music preface starter tenthe business music filling bigger venues put gig dates online invite social media friends facebook tweet instagram hell many bars clubs happy get new people doors comes photography videos either invest cheapish digital camera use camera built phone reach local talent nearest arts college swap services grow ecosystem contacts long youll thriving online fanbase rich brand visual identity collection highquality recorded songs strong local following price laptop software music sales onl part story long ago could release album watch income roll decades punters queued local record store buy vinyl tape cd box set remastered boxset days singersongwriter could choose perform live like kate bush famously one tour said never relenting could uk high street littered record stores indies chains hmv virgin price record shops contributed annual turnover vinyl cd sales exceeded bn uk alone albums continued sell bucketload boosted sporadic hit singles years today wouldnt even qualify risky strategy would career suicide moment mp torrents downloads streams came along way consume music changed forever one fell swoop business model industry redefined artists used tour promote new album today album part marketing strategy promote tour thats much things changed illustrative much wider prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music preface starter tenthe business music trend transformed industry past two decades shift income stream dominated record sales performance royalties one derived myriad different sources touring merchandising thirdparty sync deals youre able willing embrace new world talk chapter record deal youll almost certainly left starting blocks remember innocent days artists could afford sell commercial sponsorship anathema beatles stones bob dylan moby everyone horrified michael jackson bought rights lennonmccartney songbook proceeded allow sacred beatles songs used tv advertising bad faith act least proved point couldnt spoil brand like beatles selling gave green light adoption todays paradigm cash whatever opportunities arise tv tieins video games merchandising drestyle even unlikely collaborations think nick cave kylie minogue fair game covered later book enough recognise income recordings part story longer end brand key halfacentury ago littleknown band liverpool stuck hastily sketched homemade logo front drummers ludwig kick drum consisted two words second distinctive capital b drop would design awards read simply beatles sheer scale beatles influence time music industry since made single moment iconic band logo image fans wanted buy next couple years smart suits boynextdoor looks almost perpetual cheeriness part consistent recognisable brand first kind scale popular music history recently deadmau aka joel zimmerman taken artist branding new heights trademark really trademarked prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music preface starter tenthe business music countries mouse head qualifying one centurys iconic musical images similarly dont doubt daft punk would global megastars matter chose wear media public attention commanded everpresent robot outfits played big part success looking robots like looking idol punk guyman told pitchfork human like mirror energy people send stage bounces back everybody good time together rather focussing us musician artist dj band brand brand strong simple consistent crucially perfectly aligns music odds breaking significantly increased brand permeates everything logo photos capture image videos blend image music font use website tone voice email bulletins every post every social network defines wear informs stage presence job craft brand true music also speaks audience offers something different artist brands start stake territory paying attention small stuff turning gigs pair battered jeans tshirt dragged laundry basket going set apart others using bogstandard courier typeface make website print material look like everyone elses dont qualified experienced designer make marketing stand apart brand play cards right even outshine profile artist think dr dre put name brand headphones streaming service apple paid reported bn businesses thats right three count em billion dollars say strong brand passport top charts strong enough ideas energy see may take number places prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music preface starter tenthe business music total dedication required dont kid talented success foregone conclusion talent rare like think record companies know every stroppy artist gives hard time integrity thousand equally gifted people waiting line chance step want put figure talent probably package another least luck rest persistence hard work take ed sheeran sure hes talented write sing play guitar high standard thats made superstar understand hes star start statistic played gigs dedication sofasurfed lot year keep costs took los angeles worked open mic nights across city spotted jamie foxx invited stay house use studio rest history look story wrong way round might say ed sheeran lucky look right way round see made luck worth also noting downtime gig marathon wasnt playing xbox seeing sights downing tequila shots social media day night updating followers building fanbase connecting keeping touch newfollower newfollower gradually building career noones saying follow model sheeran way accomplished guitarist highoctane singer need comfortable stage thats everyone however choose kind dedication youre going need demonstrate reflecting original material girls success jason corsaro engineered like virgin noted madonna didnt drop studio record vocals sunrise long sunset ensuring every detail record perfect rights reservedthe business music preface starter tenthe business music determined record successful time recalls anyone asks think shes successful say effort put way success nothing didnt come along expect success come went straight means dj plays occasional mates party hobbyist songwriter holds fulltime job demands eight hours sleep night unlikely cut instead need prepared sacrifice relationships holidays comfort sleep dream anyone ever loved warned youll anyway artist sights career simply music industry isnt perfect passion pervades music industry may changed immeasurably past two decades ways matter heart beats ever label executives still looking onceinageneration talent spinetingling voice killer hook festival audiences singing along dj fill dancefloor change mood flick crossfader songwriter break heart hear sorts things label people theyre crass dont give toss music care hits theyre stupid theyre cut throat theyre youre successful running mile fail lot criticisms true theyre true music industry microcosm society whole society fair share crass idiotic people wholl love good times walk away bad also true whole legal department full lawyers spent five years law degree theyre passionate music ditto finance department ar guys pluggers marketing people digital department secretaries kidding people times adore music rights reservedthe business music preface starter tenthe business music feed ambience around artists thrive helping shape careers celebrate artist reaches top charts theyve chosen career doesnt pay megabucks industry demands long hours returns little thanks theyve done one reason really really love music social media matters lot going say social media beallandendall artists career isnt speak major indie ar scout long enough youll find number facebook fans potential signee less important music brand besides huge social media following easy enough conjure believe artist say music blowemaway amazing youre social media recluse entirely lost signing social media recluse exception rule better worse everything else equal band followers buzzing social pages stands far greater chance signed equally brilliant band friends cant bothered update status daily basis simple economics act investment label investment opportunity comes likes rather youve narrowed odds backing winning horse considerable margin majority labels today want know sign talented course also socialmedia savvy hard working already surrounded buzz youtube soundcloud live gigs youve got one hit song todays environment talent coming woodwork need prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music preface starter tenthe business music song songwriter rules supreme easy lose sight looking income barcharts social media portfolios merchandising opportunities one thing pivotal thing matters thing whole industry built upon music specifically song everything whether producing signing artist always starts songs notes uberproducer rick rubin holy grail music industry remains song intangible mix human emotion crafted something sublime sexy sultry sad lasts average threeandabit minutes reasons even worlds finest psychologists psychoacousticians philosophers cant nail songs move us turns ever digitallydominated lives need music ever gives special power songwriter terms ability shift units reap financial rewards apart elvis presley frank sinatra hard think modern great isnt also songwriter buddy holly beatles bob dylan rolling stones otis redding jimi hendrix aretha franklin michael jackson chuck berry bruce springsteen way adele amy winehouse avicii whether pop soul hip hop folk rock song dominates however good beat bassline guitar riff else fades memory song sticks peoples minds song future generations pick refashion audience ability write songs chance anyone making financial success talent generation legally commercially savvy americans led victor herbert great tin pan alley songwriters including otto smoke gets eyes harback jerome ol man river kern irving white christmas berlin fought hard ensure writers would benefit songs popularised hollywood crooners rights reservedthe business music preface starter tenthe business music legislation helped enshrine us law alongside similar laws territories still operate today delivering royalties via collection organisations prs mcps uk ascap us sacem france gema germany arrangements production values performances may change keep new fashions across decades song retains value least protected revenue stream even disruptive new media companies unable touch youre songwriter labouring complex perhaps youre time take look laura marling jake bugg emeli sand\u00e9 adele aloe blacc understand song constant write songs til drop thats youll really get attention respect yes money prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter business music couldnt come better time luka bloom singersongwriter love new technology new challenges mean keep know dr dre streaming begins dominate putting recorded music industry back growth mode literally luka bloom sang couldnt come better time want make career music record industry appeared freefall annual turnover half seemed stopping decline today write back upwards curve altered yet technology time streaming resurgence sales oldschool vinyl top live music reborn huge global business dwarfing record industry taken together recordings gigs witnessing likely healthiest time ever consider music career old record industry still well call core business consists record companies invest make market music chapter overview labels majors independents retail streaming youtube torrents sharing sitesthe music business prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music includes record retailers music shops used every high street increasingly specialist since rebirth vinyl viable medium would fools game predict future physical stores product around core increasingly lucrative live sector venue owners booking agents promoters music publishers nurture songwriters look copyrights radio tv outlets whose main commercial focus music american fm radio mtv radio one music industry weve known past years like layers wrapping around onion add itunes download sites well streaming operations like spotify lastfm apple music pandora necessarily available territories one time alongside multitude online sharing sites youtube facebook soundcloud bandcamp upload showcase music communicate fans network anyone session players mastering engineers potential managers also offer means generate income either advertising youtube direct sales bandcamp sharing sites relative newcomers business real physical analogue precursor partly music industry like creative industries reeled crisis crisis past decadeandabit channels proved hugely important essential always keep eye new kid block rights reservedthe business music chapter music businessthe business music market shares columbia rca epic arista nashville atlantic elektraparlophone warner brossire asylum artists selfreleasing labelscapitol virgin harvest def jam astralwerksinterscope geffen island records republic records verve blue note universal music group labels music industry started relatively simply writers writing publishers printing sheet music singers singing since grown increasingly complex every part owned somebody someone making decisions owned people run answers throw open world mafia connections alcohol distillation hostile takeovers even characters liked music help show landscape today core business majors top core music business traditional central part sector three majors major record companies universal music group umg sony music sony warner music group wmg generally speaking three majors twothirds threequarters market share rest quarter third given year carved independent sector indies universal top dog overall market share around third sony recently low warner midhigh teens means career takes unexpected heights major label become involved point universal music group umg emerged complex history began decca records british label origins stretching back series purchases takeovers included ownership universal film studio xl recordings rough trade ad matador sub pop stones throw neon gold warpindependents sony music entertainment warner music group artists direct diagram shows selection umbrella labels prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music entertainment giant renamed mca owned mca records universal pictures brief controversial period hands worlds largest alcohol distiller seagram umg bought vivendi french corporation pedigree even longer seagrams vivendi started compagnie generale des eaux providing water people lyon business diversified water waste management energy helping found frances first paytv channel canal expanded mass media telecommunications changed name vivendi sold nonmedia businesses concentrate media entertainment ownership universal music group come almost impenetrable series takeovers share swaps divestments investments reorganisations pretty typical todays music giants warner music group warner music group commonly known warners born warner brothers pictures desire keep film stars hit records labels owned movie production houses inception actor contracted movie division would record warner bros records succession moves would claim connected warners first purchased frank sinatras reprise records bought kinney national company business rumoured mob connections indeed abner zwillman one three owners kinney bonafide mobster associated among things murder incorporated colourful name american media gave mafia enforcers fairness zwillman died ten years kinney purchased warner records stories circulating time purchase mostly born malice snobbery financial elite couldnt believe company best known owning car parks snapped american cultural icon ownership atlantic records warners access prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music recordings ray charles coasters early drifters ben e king otis redding aretha franklin end warner music home worlds biggest acts including cream crosby stills nash neil young led zeppelin bought thethen coolest label planet elektra boasted roster including doors mc love tim buckley judy collins phil ochs stooges new entity called warnerelektraatlantic wea name persevered point merged time inc american weekly news magazine company form time warner music operation renamed warner music merger aol led financial trouble resulted music division sold reduce debt despite smallest three majors warners turnover still bn sony music group face value newcomer among majors sony actually mix oldest newest sony started tiny electronics shop tokyo one founders masaru ibuka saw commercial potential transistors negotiated americas bell labs license technology sonys transistor radio small enough portable massive success america hitting newlyemerging teenage market exactly right time young people could listen music space without parents telling turn racket proving surprisingly tunedin western popular culture sonys founders time exporting five million transistor radios year us formed joint venture cbs international name columbia records called cbssony records japan long time apple twinned ipods itunes downloads sony realised content king content driver matter clever technology first transistor radios later cd player label others prescient abut transition digital prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music columbiacbs contrast roots earliest days recorded sound local distributor edison phonographs phonograph cylinders covering maryland delaware washington dc district columbia took name late late company bought english subsidiary columbia brief foray radio lasted barely year bequeathed name columbia broadcasting system cbs british us operations merged form electric musical industries ltd emi americas antitrust laws emi sell us operations legendary william paley chief executive cbs able square circle buying american columbia label mere threequartersofamillion dollars next four decades mightily helped talents john hammond ar legend launched recording careers musical icons billie holiday bob dylan aretha franklin leonard cohen bruce springsteen columbiacbs became stellar entity worldwide years formed cbs joint venture japan sony bought record division forming became known sony music entertainment final twist tale sony picked emi music publishing emis music division broken sold record division went umg end process began terra firma private equity fund experience music industry made ultimately disastrous decision buy emi bn majors labels decades majors expanded businesses market share buying record companies independent labels either struggling whose owners decided time cash explains instance universal owns island one biggest independent labels history recorded music also parlophone emis flagship dominated beatles belongs warner music group prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music big three record companies bealland endall industry instead sit top pyramids include stables dozens sometimes hundreds labels well associated pressing plants yes still exist distribution centres fleets vans still required get product shops yes still exist umg stable start investigating labels owned distributed umg open pandoras box names look wholly retained subsidiary interscopegeffenam home labels alone republic records umbrella capitol records virgin motown blue note caroline distribution account dig deeper though realise theres lot smoke always fire bad boy records instance released albums p diddy notorious big typically releases one two albums year src meanwhile released albums since starts feel exciting one album released recent melanie fionas mf life reason umg biggest label world though thats among artists signed across labyrinthine organisation bankable alisters kanye west taylor swift lady gaga katy perry lorde jack johnson eminem also home amy winehouse island meanwhile snow patrol short time successful band world selling million albums songs covered hits range artists jake bugg another recent major league signing sony stable comparison sony restrained host handful major label names family boutique labels three major labels steeped history one rca elvis prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music presley went local promise sam phillips sun global domination columbia john hammond took flier young bob dylan finally theres epic slouch abba michael jackson help define history carried forward likes lana del rey shakira jennifer lopez warners stable warners falls somewhere umg sony six main divisions appear mostly legendary atlantic warner brothers operating names within divisions historic names atlantic records elektra asylum nonesuch atco sire recently warners benefited breakup emi purchasing parlophone famous beatles label home coldplay gorillaz kylie minogue blur majors corporate leeches force good tempting view majors greedy corporate monoliths sitting atop music business squashing life handing fraction multimillion dollar earnings onto artists theres doubt models business ethical artistic best practice frequently fall short mark caricature lazy one truth majors endlessly complex creatures big families labels staffed largely people adore music artists create majors also spent vast quantities time money building infrastructure means artists shift records get paid history recorded music big players invested built pressing duplication plants alongside physical distribution chain got records tapes cds plant shop majors arent perfect would justified berating slowness responding internet digital downloads streaming sometimes get things wrong ways make look exploitative dishonest poor return artists streaming latest example fact decades companies first invented built sustain music industry critics may jeer sidelines wonder record industry survive digital onslaught employee chairman shareholder example warner music wouldnt fixated glory days employee youd interested job ceo thousands employees worldwide investor multibillion dollar turnover prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music parlophone parent big name labels including chrysalis harvest also regal imprint one earliest label names around reaching far back annual report warners gave credit increase profits success parlophone core business indies imagine youre entrepreneur whos obsessed music little musical talent know couple bands think great dont seem able break barrier could become manager chapter team could try gig promotion booking clubs seeing many people drive doors could launch independent label everyone easy rate failure high conservative businessminded types sir edward lewis decca sir joseph lockwood emi sought consolidate dominate record industry mavericks chancers consistently turned industry head sometimes dazzlingly short years joe meek stiff records creation records come mind often enough cases island virgin records rough trade brands created look much part landscape hard recall young upstarts sneered big boys first independent label often considered decca owner edward lewis stockbroker saw business opportunity emerging world recorded sound bought decca gramophone company manufacturer portable gramophone players purchased brunswick records put firmly content business like king gillette recognised selling record players records like selling razors blades go prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music kind hardheaded business thinking typical indie labels generally known business acumen often ramshackle passionate approach marketing music believe cant live without think factory records uk label helped establish manchester scene early perfect factory moment packaging blue monday new order designed floppy disk nowhere artwork name band song appear artwork specialised cost five pence per copy produce single sold wouldnt problem bloodyminded lack direct branding worked noone bought instead sold bucketload one million copies uk alone fortunately could bankrupt company someone spotted flaw plan want indies bonkers ballstothewall attachment shortsighted ethos sometimes results genius many mavericks see gaps market sam phillips founded sun records memphis wanted bring black rhythm n blues white audience hadnt banked fact segregated world america records black artists called race music music loved wouldnt played stations white audience defeated phillips began search white singer could convincingly sing black music found dream nearendless supply hits dollars elvis presley sort passion drove early indies sometimes production values proved driver pioneering producer joe meek example sound head vision pop could founded triumph records allow explore vision made iconic telstar first single british pop group top american charts meek set high bar obsessive indies sound head eventually prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music drove mad shot landlady dead turned gun get picture record men businessmen succeeded became businessmen default stockbrokers industrialists started emi decca love music get artists couldnt heard elsewhere occasionally indie labels started people know little music noone ever likely mistake richard branson musical tastemaker still nik powell simon draper tom newman launched virgin records resounding success first release era defining tubular bells mike oldfield indies today still indies come ninja tune survived since releasing music largely ignored mainstream artists like bonobo amon tobin fink cinematic orchestra audience ninja island generation label fans keep contact see whats new artists label trusted enough labels use ninja tune get records distributed big dada recordings one home roots manuva speech debelle latest cinderella long history happyending indie stories xl recordings originally launched roster leaning heavily dance music xl proof lightning strike story kind fantasy drives mavericks anyone say hand heart knew prodigy would burst starting blocks go platinum first album experience five years later third album fat land iconic smack bitch firestarter awaited media eagerness bordering frenziedmotown magic cant talk indie labels without mentioning trailblazing berry gordy jr unlike many indie founders gordy already successful musician songwriter launching motown label instance clocked us top ten jackie wilsons lonely teardrops common label owners gordy clear vision gap market wanted present black artists white america knew needed top class songs gordys first signing miracles whose lead singer smokey robinson proved songwriter rare distinction commercial poetic consistent later gordy lucked songwriting dream team hollanddozierholland robinson hdh motown enjoyed long successful run hits supremes miracles temptations four tops marvin gaye oh stevie wonder gordy ran business nearly years selling consortium included mca records prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music along way xl released albums white stripes dizzee rascal vampire weekend came adele mike oldfield transformed virgin records tubular bells transformed xl profit posted company year eclipsed previous years indies transform artists career way major cant robert wyatt spoken wilderness introduced indie rough trade people changed life quite frankly reflected without couldnt made living business say youre artist want music industry passionately want music love heard hope thats enough inspiration go alone indiethe territorial advantage according producer mute records founder daniel miller one main benefits indie label flexibility terms breaking maintaining artists territories around world key distribution arent tied distribution system choose want particular country whereas go major youre tied world says artist grounding territories uk always important artists become less popular years uk put platform territories could start build territories major label would say youre uksigned artist youve got break uk even think anything overseas prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music indies v majors classic case good vs evil lining attack bigbusiness majors critics generally take three lines attack bad musicians theyre dishonest make poor decisions bad dishonest stupid people showed bigotry regarding race religion show towards big companies theyd accused committing hate crimes lets make neat little pile prejudices look major record companies good good firstly big doesnt necessarily mean bad means successful debates merits capitalism aside hard get success one thing means money invest new acts big necessarily mean dishonest dont imagine moment indies havent stiffed artists royalties stitched unfair deals thats going since day dot stupid ok lets take closer look one people work big businesses generally brighter anyone else problem big businesses room dumb people hide small business incompetence rooted much faster people working see workload chances success impacted big companies sometimes appear make stupid choices since big companies tend dominate business sector also dominate sector organisations consequently sometimes appear entire industry going hell handcart ask whether label like xl releases adele uk could provided global support needed become phenomenon answer need look xls cofounder richard russell confirmation signed adele worldwide deal licensed music columbia release america central south america says columbia better equipped handle radio promotion marketing large scale possible cake eat sign indie wish ensure deal set way music promoted sold even label strength even presence prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music retail labels business selling music back day meant pressing vinyl cassettes cds distributing stock retailers height old analogue record industry retailers uk alone worldwide total figure probably hit close half million record shop practically every high street main street haupstra\u00dfe boulevard came chain stores already existed course hmv uk woolworth america music sideline spread like wildfire golden days industry cash registers ringing thousands branches hmv price virgin tower records stocked catalogue tens millions came digital revolution retail digital world words written impact internet music sales anyone time read even read going date combination torrenting sharing streaming changing consumer habits united perfect storm took industry several years begin weathering graph right produced outlines need know impact digital revolution post period global revenues halved also shows need know folly prediction music sales format bn bn bn bn bn bn l global turnover l cds l digital downloads l streaming l vinyl forecast prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music final three years forecasts showing industry apparently flatlining around bn mark fact global sales bn annually official figures released music analysts proved wrong almost every respect three years ago noone would predicted end digital downloading forecasting advice take notice forecasts watch happens act accordingly streaming industrys saviour see graph projections showing streaming revenues crossing bn mark reality december approaching bn streaming discussed detail later chapter downloadingtoown survive digital music sales bn dropped bn latest estimates went press put itunes activity heading south weve yet hear hires download specialists tidal hdtracks itrax prediction game possible aiff flac dsd formats show resilience vinyl audiophiles physical formats remain important countries downloadingtoown never really took hold cd sales continue dominate see graph cds forecast dip around half billion dollars vinyl limps along bottom line actually physical sales still accounted worldwide revenue vinyl sales predicted pass bn mark thats increase five years ago better forecast cds still worth billions yes sales continue fall bn physical sales cd vinyl still represented almost quarter total global recorded music revenue consequently realworld retailers back dead height music industrys success record retailers uk alone five years ago number nosedived depending believed today estimated nearly uk outlets selling vinyl cds dvds bluray nothing ever fat lady sings relative balance physical digital shifts prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music genres jazz classical industries example older audience sell far physical units dance music sector still large audience djs dance continues press fairly high volumes vinyl see signs recovery vinyl story left paraphrase mark twain rumours physical musics demise greatly exaggerated hard market still worth almost one quarter global bn recorded music makes standards thats lot money money music industry going give easily answer question point last van leave last pressing plant deliver last music shop answer time soon music retail digital era landscape music retail still evolving five years ago itunes global download market thirtynine companies fighting remaining average market share less today downloadtoown market massively reduced size territory barely worth fighting artist starting none really matters exposure important often income reason get tracks outlet available see chapter releasing record first port call unsigned act looking put music front audience soundcloud basic model free use although also two payment options give adfree access useful extras get properly serious sites though keep eye tech trends soundcloud experienced financial difficulties hence introduction subscription models new platforms signs recovery vinyl story ongoing irony granddaddy music formats vinyl wont go away indeed one physical format whose sales growing pressings past nine years records pressed worldwide accounting album sales uk surge previous year uk saw vinyl sales reach first time since growth forged usual suspects dance indie labels issuing djfriendly collectible limited editions major acts arctic monkeys jack white pink floyd david bowie still love plastic even environment isnt record store day helped theres resurgence desire physical ownership theres definitely diehard contingent music lovers always value sound feel vinyl final analysis even retailers scratching heads happy mystery rights reservedthe business music chapter music businessthe business music emerge neardaily basis reading remembers myspace even back friends reunited send us selfaddressed envelope claim free oap bus pass bandcamp takes things little letting create microsite sell music basic service free pro account want take advantage extras offer theres also course youtube creating video go music another way grabbing attention time writing creating youtube channel uploading video still free charge bear mind though none options beall end getting music heard chapter spreading word talk need direct fans music online chapter releasing record well introduce aggregators services make music available biggest artists world doubt music piracy hugely detrimental effect music industry revenues although meaningful figures almost impossible come research various territories suggests anywhere fifth third music consumed illegally even claim piracy responsible drop record industrys global revenues major offenders age group streaming seems resulted steady decline piracy latest research suggests musiclovers finding pirating longer worth effort although research suggests one third music download streaming illegal uk instance yougovs music report says one illegally downloads countries including sweden norway even america supposedly number one country illegal downloading also seeing downturns fifty seven million americans fewer internet access involved piracy back downloads reckoned illegal spotify claims successful convincing younger generation abandon piracy pay legal service claim borne yougovs uk research respondents talked inconvience piracy claimed mostly download illegally tracks cant find onlinetorrenting matters less prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music streaming music industry recovering earthquake digital retail second shockwave hit even bigger impact way music consumed streaming dust slowly clearing latest change long history change landscape different even five years ago hindsight apparent revolution digital downloads seen relatively small step mp ultimately another format streaming though plays rather buysyoutube streaming service youtube video hub sharing site streaming service answer bit advertising revenues playing increasingly important part labels revenue streams founder md cooking vinyl martin goldschmidt told guardian label makes average per million views youtube plays richard leach digital distribution manager label added instead focussing apparently paltry perstream payments take macro view streaming income unhelpful get hung perstream rates better focus aggregate figure really healthy exact proportion revenue passed googleyoutube rights holders unclear something tech giant seems reluctant clear current consensus around kept youtubegoogle handed rights ownerlabel songwriterpublisher final earned video shown official fangenerated videol free service million users l paid subscribers million users block represents million people listening streams music via spotify given year encouraging news musicians represented orange blocks show numbers paying spotifys premium subscription service april growth spotify september lllll september lllllll december lllllllllllll december llllllllllllllllllllllll august lllllllllllllllllllllllllllllllllll lll december lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll lllll december lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll lllllllllllll december lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll llllllllllllllllllll december lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll llllllllllllllllllllllllllllll december lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllll llllllllllllllllllllll prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music apple entered streaming market learned spotify model millions people worldwide willing pay monthly subscription b free adsupported model might inhibit subscriber takeup hence free service apple music let spotify pioneer way wilderness almost seven years thought apple users worldwide would quickly assert dominance fact according apples numbers subscribers less half spotifys total gap appears wideningthis despite apples presence countries versus spotifys matters apple would undoubtedly like dominating market previously itunes nearly global share significant contributor bottom line predictions us might happen next spotify offering music merchandise sale chances apple could merge itunes apple music also offer single user interface itunes revenues plummeting bn projected wouldnt bet itstreaming enjoyed widespread takeup thanks accessible technology everfaster internet connections see growth spotify diagram pointer future bear mind spotify share streaming market september number subscribers paying stream music heading one quarter billion users even lowcost mps delivered tangible returns labels artists returns streaming services started lower less quantifiable provoking widespread anger particularly among artists pandora instance withdraw markets outside america couldnt make free service compliant local copyright laws meanwhile spotify biggest musicdedicated streaming service margin got even rockier start started free failed attract much way paid advertising returns artists often low point insulting consequence number alist acts including beatles led zeppelin pink floyd refused allow music service later spotify quitters included thom yorke memorably likened service last desperate fart dying corpse taylor swift apple music taking bite streaming market prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music diplomatic telling wall street journal valuable things paid artists ed sheeran coldplay employed different strategy releasing music streaming maximising cd download sales first thousands smaller artists spotify streaming sites seemed another pointer future consumers expected music free didnt help many artists believe labels struck poor deals streaming companies major labels actually shareholders sony bmg universal music warner music merlin stakes spotify neverthelessbeggars group chairman marin mills one many high profile indie figures came support spotify et al noting even early respectable groups digital revenues came streaming since streaming become driver growth exceeding even optimistic predictions returning higher higher amounts money record labels publishers good news right well rights holder necessarily artist signed record label rights holder vast majority record contracts relate years pre digital least decade impact digital barely comprehended dont reflect reality music consumed st century even recently updated contracts skate around problem two things happen put right managers lawyers already demanding specific streaming clauses new contracts demand far higher percentage streamed plays youre looking signing record deal make sure shopping list essential subjects discussion see chapter record dealthe value music among myriad changes defined digital age one fact almost music commentators agree perceived value music fallen worst equated generation young people believing music free musicians havent helped value erosion uploading songs sites like soundcloud youtube artists complicit devaluing music us gift album songs innocence added apple devices free proved even successful acts immune lure socalled freemium promotional activities thread silver rather large cloud thirst authentic musical experiences either live way unique physical purchases bringing money ever paidfor streaming removes inconvenience piracy turned record industry back decline growth end day matters people still cant get enough music prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music enough artists get angry revolt films first released video writers actors cut new revenue stream video never foreseen medium part writers actors contract understandably peeved writers went strike actors supported within space months hollywood found difficult get film made didnt take long studios see argument fairer contracts something similar likely happen streaming fact taylor swift already achieved something like withdrawing music spotify highlighted poor returns artists standing apple backed plan pay artists three month free trial music streaming service sure may unwitting figurehead wider industry pressure nevertheless viva taylor advice dont streaming holdout plenty artists youve never heard earning year pandora youtube spotify others slightly better known names iron wine zac brown mean much generating revenues well year streaming rights reservedthe business music chapter music businessthe business music sharing sites far chapter dealt musical equivalent donald rumsfelds infamous known knowns digital retail streaming aside overview industry would recognisable industry watchers past decades rumsfelds terms sharing sites like soundcloud youtube facebook vimeo bandcamp known unknowns radically changed music discovered consumed play key role daytoday decision making throughout industry importantly emerging artists opened entirely new potentially powerful channels selfpromotion marketing purple cow rules online billions people connected internet day night every day schedulebound hundreds billions listening viewing choices filter drives song video unpalatable truth filters one biggest benefits web democratising effect anyone get artopinionreviewbigotry front worldwide audience flip side democratisation glut content vast one statistic suggests would take around years watch material currently youtube theres day hours new content uploaded every minute heres analogy throw bucket water sea go find drop water cant purple cow approach comes q field black white cows one stands purple one google purple cow whether like artists become businesses miniature need cultivate kind focussed business thinking prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music virgin records cofounder serial entrepreneur richard branson embodies create business choose name unless people know youre going sell products creative challenge digital age break white noise become heard known swim ocean online content seen waves become one rare purple cows make people turn take notice exactly go purple almost certainly start great music live performance backed support relevant taste makers attention across social media covered detail chapter spreading word social media drives radio play may think music something world waiting hear taking every opportunity heard live online living fantasy land five years ago first far aware time journalist managed get seat table witness music shortlisted uks popular music station bbc radio one radio one playlist committee group music lovers meet week portland place london decide new songs played following week committees decisions single important component driving early chart success uk c list records played rotating different time slots say eight ten times week b list records say list say kind rotation model used bbc may change time time station station country country atypical provides notable example whichever territory make music injournalist nadia khomami allowed meeting sending begging emails told guardian saw deciding whether keep current playlisted tracks discussion moves new additions snatch song blares speakers head music lists artists youtube views soundcloud hits shazam ratings twitter followers facebook likes got played new music snatch anyway committee interested probably stats social media platforms radio used tastemaking machine tastemaking begins online means playlist compilers largely following rather leading thats say never take chance gut feeling time time absolutely time time would take chance career gut feeling longer prime driver playlist compilationhow social media drives radio play prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music businessthe business music pushing boundaries wont hurt either like things unique extreme notes superproducer rick rubin edgy things tend get attention heres advice agent manager whos broken acts youre going use sex really use youre going controversial really controversial set offend really offensive purple cows dont things halves prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter business music longer music business doesnt exist multimedia business scooter braun justin biebers manager chapter offers overview music industry industry currently worth bn rising bn come various strands contribute figure critically artists make money different ten years ago different years ago back artist could expect bulk earnings record royalties sales vinyl tape cd supplemented performing royalties radio broadcast plays publishing income writer recordings sometimes income gigs gigs usually promoting album acts wouldnt expect tour make much money model turned head today single promotes album album promotes tour expect earn large slice income albums youre headline star youre earning tour might troublein chapter gigs merchandise royalties history copyright performance mechanicals collection agencies record sales self releasing advances streaming sync deals brand endorsementshow music makes money prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music merchandisemusic sales touringgigging one part todays socalled model includes royalties includes downloads increasingly less streaming increasingly addition todays acts increasingly filling hole left falling record sales merchandising exploiting sync rights use music films tv programmes sponsorship deals infographic shows four key areas income artists write perform music smaller blocks show else share income stream artist note managed artist money go manager deduct commission paying youhow music makes money four main royal tyrevenue streams record labelvatmanufacturing publisherdistributionretail artistbooking agentroad crewsupport band promotersound lightsvenue hire artist manufacturerartist artist licensor publisherpublishing possible revenue sources sync licensing ringtones youtube partner sponsorship product endorsements prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music gigs start musician fees gigs typically main source income fees likely fairly small paid direct cash venues play sums usually even smaller dj sets many artists earn nothing live endeavours gain reputation locally profile rises live income bigger betterattended gigs hopefully increase attract attention booking agent booking agent team income receive gigs longer money used go directly venue owners hand filtered booking agent see chapter team take total gig fee early career agent take around audience size increases money increases agents cut subsequently fall wont complaining manager joins team require cut live income manager take everything earn transition taking home gig fee third carved commission tough indeed short period transition may less cash pocket youll soon playing bigger venues meaning bigger fees delegating business tour arrangement third party getting bigger better paid gigs default youll also freed large chunk time concentrate important matters prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music merchandise brave new digital world stuff real physical stuff still sells fact selling ever new generation music lovers happy pay next nothing mps streams many happy dig pockets often gigs also artists online stores buy merchandise international licensing industry merchandisers association lima estimated worldwide merchandise merch market worth bn growth year year meanwhile uk musicians union report close suggested much bands live takings came selling merch branding pr benefits well conceived realised merchandising approach best merchandising makes money also builds brand recognition generates buzz every aspect brand much chapter brand essential start fan base thinking merchandising ideas audience largely comprises cashstrapped students example theyre unlikely market lavishly produced vinyl accompanying hardback book youre marketing tshirt fashionsavvy clubbers make sure sufficient quality aesthetically physically warrant price tag risk losing money also garnering reputation ripoff merchant starting fanbase means ensuring merch fits brand identity story chapter doesnt risk muddying brand waters divorce brand merch goes far also risk labeled sellout folk band singing authentic living likely get short shrift selling cheap massproduced figurines good news highend merchandise isnt something need concern start music career initial financial investment required significant need gigging sizeable venues regularly enough able shift serious units begin merch offering may simple branded tshirts prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music boxful cds gig tshirts remain main breadandbutter seller artists meet greet expectation gig attendees need adjust mentally new postgig norm fans queuing say hi shaking hands posing selfies gently guiding merch counter see importance merch edible skulls postgig cds standard rules retail apply merchandising keep profit margins wide gigs online two key shopfronts obvious place sell merchandise usually gigs america country music stars long known value setting table gig fans queue autograph buy latest album interacting fans keeps feet ground also highly effective means fostering maintaining loyal fanbase aftergig shop financial nobrainer gigs offer captive audience fans whore buzzing performance theyve seen take stuff home without faff postage costs seven daywait merch sales channel although fanbase likely start local long youll fans regions countries wholl never make gig potential merchandise buyers given stock churlish make available worldwide buyers cue online store setting online store easy enough plenty third party templates make relatively straightforward start wixcom godaddycom anyone email address accept online payments via paypal also sell merch directly bandcamp even spotify streaming numbers high enoughthe main challenge particularly selling overseas getting postage costs right research keep track changing charges youre careful end losing money running small despatch operation like takes time time spent making music money pocket takes hour week early days far fledgling business goes time well spent merch starts demanding time rope supportive relative friend incentivising need share revenue sounds like much headache idea filling bedroom tshirts fills dread might choose follow lead acts like mumford sons metallica mogwai use service like music glue job musicgluecom directtofan platform allows musical artists sell digital content merchandise event tickets multiple currencies languages print demand tshirt service stock despatch management well web based shop templates looked music glue removes much burden merchandising shoulders charges fair transparent around commission time press prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music possible balance economies scale realistic production runs ie make much merch get unit cost low possible actually sell revenue breakdown selling merchandise early days simple pay print tshirts cds limited edition vinyl set sale price profit goes pocket someone manning stand may also ask paid receive share profit every youll come across venue owner wants cut merch sales shock first time youll realise pretty normal wouldnt offer share would ask dont fight everyone needs make living without gig youve got nowhere sell tshirts might course want counter owners request one maybe negotiate suggested cut ask share bar takings pro rata number extra people youve brought door dont ask dont get dont need stick ubiquitous tshirts cds limited edition vinyl runs figurines place mats jigsaws signed photos posters usb sticks edible skulls explored contributed towards bottom line artists making music every conceivable genre make sure nothing costs make fans willing able pay merchandising licenses youve got record deal youre touring larger venues box cds tshirts longer going cut cue merchandising license point third party merchandising specialist take hard work making selling hands take away risk investing stock expand range stock offer carry risk ensure maximum effort made sell much possible gigs online knew thered didnt share merchandising revenue go go dramatically rights reservedthe business music chapter music makes money youthe business music importance merch edible skulls post gig cds idea taking merchandise next level appeals look inspiration oklahoma psych rockers flaming lips quick perusal online store reveals truly bizarre items alongside tshirts hoodies notably silver trembling fetus hanging christmas tree ornament according bands wayne coyle rumoured scientifically proven give vibrations help humans progress towards intelligence explosion sure probably helped bank account progress thousand bucks longer lips catalogue sure go watershed moment music merch culinary history gummy skull lifesize human brain made whatever gummy bears made encasing flash drive four latest tracks installed yup thats right eat way music paid opportunity silver trembling fetus gummy skull pale mundanity though next lips halloween venture outthere merchandising push release hour song skies h put track flash drives installed real human skulls sold piece band make grand endeavour every rock website blog internet reported story giving healthy pr injection course dont push boat far make money build fan base merch glenn tilbrook squeeze remembers days paid little attention merchandising archetypal artist money great wasnt drove naive wanted make music naivete cost band dear two weeks receiving k advance merch sales squeeze line split consequence ended saddled debt years today former stadium favourites sustainable selfrun business significant part control merchandise runaway merchandising winner selling recordings gig audience attended within minutes concert ending band members leave stage go bands popup shop venue foyer chat fans pose photos sign autographs meanwhile four cd towers linked mixing desk already burning nights performance disc eleven discs per tower ready sale ten minutes tilbrook understands importance contact fans digital age yes shop window internet says also concept postgig popup shop works people respond open fair buy nothing youre still giving something even time dont buy anything order say hello whatever people buy something fact staggering per cent audience buy cd key fob drive containing evenings performance according tilbrook fans interested studio recording prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music unusual merch company demand much total sales thats sales even profit negotiating power strong audiences know attract booking agents larger audience lower percentage merchandise company ask seventy per cent big deduction make mistake selling stuff essential part successful income model see chapter record deal point career want concentrate writing careerdefining songs putting great shows becoming worlds successful tshirt vendor even though percentage share merchandise dips dramatically model everything goes according plan actual income merchandise increase licensed merchandise unavoidable career moves gear presents challenges aware getting firstly drop minimum audience number gigs stated license contract merchandiser may want make difference expected income actually achieve lets say example expect per audience member spent merchandise base sales forecasts minimum audience ticket sales dont go well people turn right assuming theyre asking cut sales share income wiped secondly youve received advance merchandise income merchandising company likely right cancel deal may also want advance returned good news long merchandise deal lands desk manager lawyer whose job mitigate risk facing either situation prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music royal ties gig fees merchandise easy enough understand deal tangible play gig get paid sell cd take fiver royalties hand conceptual easy grasp since make significant share successful artists income important understand best place start looking came brief history ownership term royalty dates back th century back rights granted british monarch royalty geddit royalty rights allowed individuals corporations exploit certain enterprises monarchs control several centuries authors composers thought work written wind people granted royalty rights made money works means duplication distribution meant printers publishers first example would think copyright law generally thought statute anne reigning monarch time queen anne required royal assent placed statute book april statute designed pass ownership written work printers authors big win artists kinds britains involvement influence america time principle also took hold america prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music copyright statute anne didnt specifically cover musical composition potential quickly spotted law grew scope coming decades statute enshrine law rights creator work author composer playwright licence work copied right copy copyright general distribution return share income copyright act enacted uk repealed former laws clarified authors whether books music plays first time owned work could therefore subsequently license exploit financially late th century well th exploitation dominated sheet music songwriters would assign rights song publisher means printing distribution hand publisher would take original manuscripts duplicate distribute sell paying original songwriters share royalty earnings phenomenally successful model even farflung rural areas people would gather round pianos learn sing latest songs sheet music sold millions composers reaped rewards next royal ty performance things began change populations left villages cosy communal singalongs live towns cities people started congregating instead music halls burlesques theatres hear popular music day longer music enjoyed select consumed hundreds sometimes thousands time sheet music sales today sale manuscripts remains significant revenue stream musicians music publishers day every publishing agreement includes provisions printing selling sheet music demand manuscripts remains high many classically trained musicians players cover bands say legions musical learners rely scores perform hit tunes film scores songs musicals publishing agreements include clause stating right print upload sale online scores normally publisher business partners also stipulate royalty rate associated revenue collected rate typically different rate agreed mechanical performance royalties often leaves less writer publishers share wouldnt unusual prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music running concerts making small fortunes composers seeing income manuscripts sold musicians stage composers powerful publishers saw missing trick people getting rich intellectual property owned wanted paid time one works performed live set lobbying governments ensure musical rights holders benefited financially sales printed music also performances music exposure royal ties radio effect radio traditionally biggest medium promoting popular music might feeling heat streaming services radio remains linchpin income songwriters strange contemplate humble beginnings wireless telegraphy often conducted along railway lines james maxwell predicted possibility wireless electromagnetic waves fifteen years later heinrich hertz gave first practical demonstration become known radio waves young italian named marconi began experimenting broadcasting sending signals feet wasnt long able transmit across distance two miles hills mids small beginnings grown start american commercial radio system restrictions distance wireless signals could travel meant stations eventually numbered thousands serving local communities rather national audience began find big audiences music rights songwriters recorded versions songs already enshrined law began add musicians earnings also local found success playing local tastes country music rnb found way mainstream dominant format top radio three decades world war built massive market sales singles along came fm radio high definition stereo djs began play album tracks even whole albums helped shift record sales singles albums little decade fm audience top format way today fm radio remains popular ever supplemented thousands online stations catering manner tastes best known apples beats seeing potential pushing sales singles albums itunes via online station apple launched beats june running hours day anchored curated djs zane lowe ebro darden julie adenuga beats part apple music paying subscribers making potentially biggest radio station world though apple never revealed listener figures one things unarguable though importance radio exposure royalties artists stages career emerging talent global stars prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music seed right sown france early group authors formed society collect administer money due playwright performances around country fifteen years later january kernel idea ratified law louis xv establishing frances sacd collection societi\u00e9 became model todays collection agencies ascap bmi america prs mcps ppl uk various agencies europe around world see prs join mechanicals enter fray entered first quarter th century become established songwriters work entitled share sales printed versions work entitled paid wherever whenever music performed new even significant revenue stream open thanks mechanical development would shape music listening next half century invention phonograph first time history experience listening music longer dependent human performers instead could buy mechanical windup machine hence term mechanical rights job way publishers going cut particular piece pie uk copyright act consolidated prior legislation conferred copyright sound recordings well british empire height act reverberated internationally st century rights history intellectual property characterised societal technical consumer developments repeatedly changing people use pay entertainment prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music usually existing rights simply rolled expanded upon take account new circumstances occasionally tussle ensues happened video film studios decided precedent paying actors writers viewings home actors writers went strike new film television shows could made solved problem happening streaming discussed later chapter even though way consume music today may seem million miles away forebears dusty phonographs principles rights established century ago pretty much unchanged songwriter work agree terms publisher exploit work financially case artists selfrelease selfpublish songwriter entitled share revenues sale sheet music broadcast performance work public sales music mechanically reproduced recorded versions radio artist performance rights holder songwriter streams song rights agencypublisherhow artist recieves royal ties syncsperformer rights agency downloads prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music specifically songwriter entitled share revenue sales recordings songs whether cover versions broadcasts music radio tv paidfor streams music public transmission music bars workplaces shops telephone hold music etc live performance music others also gigs sync deals oneoff uses song commercial soundtrack film tv show say commandment see starter ten take control songwriting song songwriter rules supreme always serious money thats say theres money elsewhere performers contracted play sing recording whether solo artist band also rights paid royalties certain territories america major exception afforded financially elevated status creators work perform paying royal ties heres breakdown payments receive source come make recording song youve written gets played radio andor sells copies via retail label receive royalty based record sales streams physical digital artist band contracted perform record labels typically pay royalties twice year depend record deal youve signed publisher receive royalty writer song record publishers generally pay twice year localown countrys songwriting society prs uk receive royalty writer song time played radio tv half paid direct half goes publisher prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music collection agencies work theyre going way agencies around world collect distribute money collect differs continent continent country country digital age process also differs used necessarily better uk instance used periodic negotiations agree much radio station would pay record played station would report every play record making easy tot number plays multiplied perplay fee today many radio stations around world many sources income public transmissions bars caf\u00e9s vape bars etc radio stations outlets generally pay one licence fee much pay licence depends range factors radio station example pay fee based size audience number records played broadcast hour stations still able report per play per record known census others heres gets little unfair record played census station unlikely receive much payment radio play plays show data rightful royalty payments dont account census masked algorithm works pattern play received local country collection agency joined let see stations account census make sure pluggers concentrate stations thats going stop trying explain collection agencies calculate much pay would book lot bigger boring one could point existing book like ron sobel dick weissmans music publishing roadmap royalties first secondly seven years old thirdly havent got song write understanding intricacies collection agency algorithms unlikely make penny richer leave royalty academia mssrs sobel weissman concentrate career time far better spent recent development recording music usage comes courtesy underground club scene electronic music played djs clubs always nearroyaltyfree area anything wicked going reliable reporting method make sure performance royalties made way producers pockets technology changing although still concencus universal method pioneer recordbox helping producer djs track music clubs theres imogen heaps visionary mycelia project aims link creators earned income directly quickly meanwhile sync library world services like tunesat constantly scouring tv channels websites track music usage ensure writers publishers paid accordingly bet wont long something like mycelias blockchain applied across board including worldwide radio play streaming revolution may televised recorded prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music accounts share songwriting societies typically pay quarterly uk example prs distributes royalties april july october december localown countrys performance agency ppl uk see ppl works become member might receive additional royalty performer record time played radio tv noted countries including america pay broadcast royalty performers uk main annual payment ppl uk income money generated internationally additional rights paid intervals throughout year royal ties record sales youve made far put kettle give pat back know many musicians royalties many ways royalties sales music record contract money make every time cd record download paid easiest understand dont get straight percentage income simple heres actually happens label signs artist record contract gives right make copies work either physically digitally usually pass percentage royalty made sales artist rate royalty enshrined contract record label lets say royalty anyone offers less royalty record deal run mile far good million dollar question likely notamillion dollars cause ongoing royal ty example itunes price itunes takes label share artist itunes pays mechanical royal ty irrelevant itunes may become easy way show money gets eaten get share never going get royalty rate say pence every rights reservedthe business music chapter music makes money youthe business music grumpiness among artists lets forget moment itunes way really simple example end money diminishes payment system gets might think instance could expect cents every album downloaded via itunes youd wrong heres album sells itunes see diagram itunes takes share leaving cents mechanical royalty automatic payment goes directly publisher song leaves record label artist royalty paid album many artists wonder theyre still breadline even selling albums note selfreleasing whole chapter releasing record dedicated selfreleasing record sake clarity rights subsequent royalties outlined far chapter whether release material release label difference label andor publisher assign rights therefore income people selfreleasing song digitally model outlined changes follows itunes retailer take cut typically around rrp see right pay somewhere zero aggregator talk chapter releasing record whats left itunes aggregator take cut remainder selfreleasing royal ty model itunes price itunes split aggregator split cut prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music assuming also songwriter self publishing aggregator payment schedules tend regular record companies collection agencies means album rrp say expect see around per album big improvement cents typical record deal everything relative one million copies cents worth ten times copies million album sales live audience scores thousands note aggregators charge commission charge straightforward fee putting tracks online extra services like promotion packages cost extra covered chapter releasing record performer royal ty performer royalty relates performance record paid perform record singer guitarist drummer different performance royalty collected prs bmi etc specifically broadcast transmission performance record public countries notably america pay performer royalties paid considered performers singer band contracted record deal organisation collects money uk phonographic performance limited ppl see box right check online regional equivalent money collected ppl distributed among record company members performer members yearppl works become member ppl collects royalties sources prs collects behalf record companies performers performer successful record write song still expect royalty cheque radio tv play public broadcasts record bars shops factories prs joining ppl easy go website click register today link fill form follow instructions main qualification demonstrably contracted performer record commercially released opposed session musician bought day selfreleasing process applies cut musicians lieu session fee say also register interest track prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music streaming latest controversial royal ty streaming newest area royalty earnings growth importance industry phenomenal industry turning bn spotify contributed equivalent industry grown bn spotify contributed bn equivalent move digital streaming accelerating google music battles apple music niche services growing including deezer features live sessions addition recorded music tidal qobuz offering music files cdquality better subscription streaming future apple staked claim accident majors financial stake spotify translate royalties artists things confused unpalatable truth doesnt prs join performing rights society prs uk collection agency gathers payments radio tv film public broadcasting sources behalf songwriters music publishers every country equivalent qualify songwriter prs membership write andor compose songs music commercially released andor performed register go website follow links currently costs member accounted four times year paid according distribution formula signed publisher receive income broadcast music direct prs remaining goes publisher pay balance owing selfpublish receive payments uk prs joined forces used separate collection agency mechanical copyright protection society mcps mcps collects money mechanical public performance playing recorded music bars offices etc behalf record companies publishers pays members monthly become member prs automatically eligible royalties collected mcps long record company publishing company members advise check signing deal prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music streaming revenue relies complex models govern traditional music sales weve seen complicated enough anyway worlds biggest streaming service country mile youtube example historically youtube hasnt paid rights holders based views copyrighted material paid instead based views clicks advertising run alongside uploads ads appear start video banners float consequence youtube constantly war rights holders rightly claimed company places monetary value number ad viewsclicks generated upload rather number views music video gets thing viewers actually see spotify yet pointed future competitor youtube introduced adfree subscription service spotify standing start garner paying subscribers imagine youtube might achieve next five years bn user base work numbers enormous dua lipas new rules streamed spotify alone one billion times youtube official video viewed bn times ed sheerans shape video almost four billion views youtube two billion streams spotify sheerans divide album broke pop charts streaming numbers meant nine placings top march musicians havent jumping joy performers songwriters seeing little money generated streaming recordings discuss chapter music business taken music one taylor swift shows sign caving corporations signed new record deal towards end one clause written contract universal would distribute artists share money might make selling shares spotify best way view controversies surrounding streaming historic context next big musicconsumption shift require prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music new royalty payment solution like invention sheet music radio gramophone rights holders musicians tech companies consumers lawyers even governments currently jostling way towards solution throughout process musicians back foot signs sooner expected power financial balance beginning even since principle paid public performance artists work well established big issue streaming isnt whether artists paid fairly paid accounted artists writers stream like sale download radio play question lot money depends lay chapter looking signed label make sure manager wit influence insist streaming royalties paid rate headline royalty buried somewhere either radio play mechanicals giants like youtube amazon customers worldwide billions joining subscription model future looking damned sight brighter even four years ago way selfreleasing selfpublishing streaming revenue generate come via aggregator signed artist included statements record company prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music sync deals getting song placed tv show advert film covered synchronisation sync license another source income high end earnings scale licensing track bigbudget ad global reach earn artist millions also transform little known song chart topper little known artist superstar room track make luv example would likely another noughties disco house tune instead huge popularity boost bestowed placement ad lynx pulse rocketed top uk charts sat four weeks truly lynx effect also made sampled vocalist oliver cheatham household name years last appearance charts uk use music ads reached zenith socalled john lewis effect artists see significant uplifts sales well insignificant license fee using music stores annual christmas ad past years paloma faith never tear us apart fyfe dangerfield shes always woman ellie goulding song smiths please please please let get want slow moving millie seen huge singles sales soundtracking annual campaign established acts able take slice sync pie agencies like hookline specialise placing music new talent much unsigned tv ads radio placement right artists income benefits big music publishers inhouse sync departments singersongwriter charlotte emma aitchison aka charlie xcxs relative unknown outside east london rave scene one sync changed tv show girls featured collaboration swedish dj duo icona pop love sync love sitting respectable enough swedish charts following january girls appearance song went global peaking billboard hot uk within space six months single tv tiein shifted charlie xcxs career several gears prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music world library extra buck bang long ago term library music brought mind insipid lightweight aural tat produced wilfully outoftouch musicians used help artless corporations peddle washing powder spam canned meat unsolicited marketing emails rest tv radio today far culturally savvy audience endlessly diverse base contentcreating clients library music agencies put quality top agenda skilled producer theres significant money made without compromising aesthetic integrity lot composers claim writing library far freeing creative writing commercial world youre restricted certain genre fanbase demographic says industry consultant rachel menzies native dynamic music hand lot instances writing specific briefs written agencies production teams creative potential may hindered respects understanding world production music important understanding writing brief understood go getting signed library music agency really good research says menzies youre folk writer approach library specialises trailer music youre going fall first hurdle find libraries align style get touch album concept think add value catalogue libraries work nonexclusively writers signing writers deliver whole albums others single tracks present library something add value catalogue fill gaps repertoire really big clients library music always going second choice major artist sync deals still growing industry career musician overlook always place library music media platforms introduced world need background music menzies concludes due budget restraints forcing agencies production companies creative music choices seen trend authentic emerging artist syncs equally amount library music broadcast around world tv online apps via media still vast lucrativegenerated several hundred thousand new fans process kinds syncs offer mean generating additional income fans record sales profile existing catalogue money made writing direct sync form library production music anything corporate videos radio jingles stings require original music typically licensed specialist libraries like kpm apm dynamic boosey hawkes audio networks many biggest prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music libraries owned partowned record labels libraries commission original music composers genres aggressively market music buyers production houses around world new services block including likes istockmusic allow anyone upload music paying back percentage every time licensed good news dont need superstar earn good money tv film musician able record produce high quality music able earn syncs wider library production music industry recordings stand alongside commercially released tracks genre run comparisons brutally honest plenty opportunities around new companies springing month hungry music talent youd good company plenty well known songwriters take creative break main artistled projects pen library tracks keep publishing income stable forthcoming rainy days trick course knowing present music persistence key start searching online library music prs useful page libaries look contact pages find submit demos start approaching companies like look feel welcome demos library sector may feel like unsexy end music industry plenty talented musicians make good reliable income music might otherwise never heard sure everyone part balanced portfolio earnings sync worth investigating youd company smiths phil collins charlie xcx oliver cheathamhow music libraries work music libraries generally commission tracks full album within given genre specific theme might ask upbeat house driving rock songs fit concept breakfast boogie spend minutes listening catalogues major library companies websites get feel expectations youre selected work library typically given brief project manager guide writing production process asking edits final submission album released library secure usage depending deal either see usage fees paid directly library performance royalties time track used potentially mechanical royalties libraries offer typical deal give library exclusive rights exploit music library taking publishing prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music brand endorsements point career might asked wear particular item clothing play specific guitar get free clothes free guitar likely also additional fee ensure wear play product rather higher ladder toptier artist may invited become brand ambassador often brands deep pockets think avicii volvo rhianna puma william intel even ellie goulding pantene ever lucky enough find thirdparty commercial interest knocking door main question whether brand keeping see chapter brand brand instance lofi indie brand ambassador laura ashley would natural clever fit youre edm producer dj signing face wiltshire farm foods unlikely good idea matter much cash organic muesli table said justin bieber might seemed like obvious choice star endorser calvin klein start particular partnership made parties stacks cash also enabled bieber update mature public image via advertising billboards world engaging brand endorsement help rebrand risky strategy highly effective works clothing instruments cars coffee makers headphones possible pegs hang theyll make money theyll also save cash fully aware though aligning brand another brand big deal serious consequences career things go wrong wouldnt want end rita oras ahem shoes example dragged court ultimately settling photographed pair converse contract superga consider case mary j bliges disastrous partnership burger king resulting commercial widely lambasted reinforcing prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter music makes money youthe business music africanamerican stereotypes hastily canned deal cancelled blige made profound public apology notes luke mitzman ex vp jho management key us find brand doesnt compromise artists integrity badging exercise kids see second wont even register create allround experience brand say steer clear nonaligments forge organic fit brand artist brand endorsements extremely lucrative artist like almost everything career saying yes one thing one thing looking number one future mixed portfolio making ends meet dance producer surprise moneymaking potential average live band generally greater average electronic artistdj ways solo producer turn profit beyond releasing tracks gigging comfort home studio versatility key career brit breakbeat producer hedflux demonstrates skype tutorials workshops music schools sample packs various sound design jobs among things bring money shows remembers early career first four years tough financially feast famine six years im getting hang workshops sample packs library music didnt get music production kind thing well yes actually want realistic shot making career musician stuff keep afloat wage longerterm campaign crack charts none feel like chore either theres plenty creative satisfaction producing sample library designing sounds local arts council media project hearing library music used tv ad dont see way youre going either grin bear get really lucky singles releases ideally want something thats going pay says hedflux help learn grow artist get outside musical comfort zone expand repertoire serve content uniquely gifted passionate maintain independence jobs big labels whatever going everyone people want simple life paycheck big label deal might best ive learned owning music staying independent important prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter brand unless absolute clarity brand stands everything else irrelevant mark baynes exglobal cmo kelloggs kelloggs say whats fraks music got cornflakes answer better worse artists bands brands kanye post malone sia mia go brand justin biebers brushes controversy law whitney houston discovered crack cocaine rarely good news career marketing advertising industries billions dollars millions words spent theorising researching even reverse engineering finding people think want inventing product think want pursuit scientific rather creative approach branding youre starting dont need need recognised want name recognised people hear also see need brand lots dirty words associated art commercial profit sellout compromise branding another like words branding denotes deliberate might say vulgar attempt attract audience god forbid make moneythe business music chapter brand brand building brand nine step programme brainstorm name game creating story logo photos sleeve artwork video social media website starts ends music prepared exclusively agfromkievgmailcom attack mag rights reservedchapter brandthe business music thats feel business creativity pure unsullied commerce means skip chapter good luck hobby youre serious establishing artist act want music heard many people possible better worse youre going take brand seriously may come naturally crafting lyric delivering floorrocking set solid brand much strong set tracks springboard career launch optional extra importantly youre putting effort best writer singer performer dj owe serious brand worlds successful companies know brand infuses everything true musicians everything brand lyrics write music release tone voice website facebook page clothes wear even way stand stage nothing wrong everything right going extra mile creating public image instantly recognisable two three halfadozen views branding word brand derives old german word fire brandaz branding used mark thieves burning mark skin everyone knew werent trusted family heirlooms nowadays word readily associated cattle branding american west ranch owners brand animals avoid confusion rivals animals identification event cattle rustling cases branding one thing identification humans time immeasurably complex pretty simple beings much information bombarding us business music industrys always right music reverse engineering unnecessary year year decade decade public puts money music industry continuously tries give public clearly likes industry wrong many times right robbie williams record label said angels wouldnt hit took song focus groups loved went sell twice platinum perpetual tension artists record companies know think know best artist inevitably find odds label times remind record industry way times would beatles dylan hendrix sex pistols angels robbie williams prepared exclusively agfromkievgmailcom attack mag rights reservedchapter brandthe business music every second day latch onto find comfort simple recurring imagery best brands simple instantly identifiable good undertheradar example singersongwriter fifi rong look presence twitter instagram facebook youtube similar launched paloma faith myspace page look accidental carefully cultivated deeply considered image blends chinese heritage vintage hollywoodmarilyn monroe style way following footsteps others carefully crafted brand image think boy george marilyn manson lady gaga fifi rongs logo follows image taking inspiration heritage mixing aesthetic chinese typography font easily read western eyes logo everywhere recordings merchandise website facebook page anywhere fifi logo sure may major name pop fifi rong quietly built brand career writer producer skeptas konnichiwa album also recorded tricky yello forging image logo fifi following long music tradition way back beatles dropped logo first appeared ringos kick drum still used today recently sex pistols cutout newspaper type public enemys crosshairs daft punks scrawly lettering instantly recognisable iconic logos even oasis hardman posing understood value branding look back sleeve beatles seventh album revolver youll see remarkable resemblance hairstyles sunglasses sported oasis years later logo dont second believe youre interestingcooldifferent creating brand good enough bunch hardliving counterculture mancunians went make multimillions good enough prepared exclusively agfromkievgmailcom attack mag rights reservedchapter brandthe business music building brand nine step programme purposes chapter assuming music good good music starting point think better spend time refining songs mixes beginning branding journey music already blowemawayfantastic youre ready establish brand following failsafe nine step programme outlined coming pages step brainstorm first critical step need access powerful piece opensource freeware currently available humankind brain using pencil paper well start retro youll spend enough time front laptop move branding process let thoughts flow free want viewed cool hot pop rock metal indie techno write words apply act artist dont restrict maybe youre fusing hip hop rock youre shoegazing folkie put piece paper stage thought wild idea absurd dont censor creative outpourings ramblings jot note write scribble doodle draw fill blank page goal fully formed rounded story act artist include notes personality onstage presence visualise rough image aesthetics image never forget story must rooted music thats need music first brand diverges far music wont make sense cerebral gets branded unlike early german thieves midwest cattle spared physical burning flesh get message across although love music enough theres always option tattoo skin aside branding appear everywhere including facebook instagram twitter soundcloud bandcamp youtube social media pages use website gigs fliers music artwork merchandise prepared exclusively agfromkievgmailcom attack mag rights reservedchapter brandthe business music live electronica threepiece sporting hobnail boots biker leathers going come across confused well plain wrong really doesnt mean cant toy conventions cute lily allen witty badmouthed lyricist lucius fivepiece fronted two usually identically dressed girls presented like bubblegum pop singers music though often dark wild means challenge audience social expectations understand even openminded music consumers tend like things make sense make sure music artistband name branding fit together consistency story key good visual sense innate understanding makes special initial brainstorm wont take long youre struggling dont fret ask friends help fancy designers studying art fashion media studies even better invite round evening ply cheap lager ruthlessly exploit initial brainstorming process couldnt important start real hard work creating logo visual identity dont want wasting time trying remember want fully formed understanding brand youre writing press release talking pr agency brainstorming visuals video know everything know image identity values step name game probably important part branding process deciding whether right name real name billy bloggs want see billboard advert first gig youre already way establishing persona want create unlikely billy simplicity brand aspiration albert einstein said cant explain simply dont understand well enough dont understand noone else either simplicity golden commandment branding design industries best brands appear simple values summed three words fewer challenging engaging exciting cool current vintage classic underground identifiable logos simple apple bite stylised bluebird need persuading virtue simplicity take note advice producerto thestars rick rubin eminem kanye west johnny cash lady gaga shakira theres tremendous power using least amount information get point across whether branding songwriting production less often much much prepared exclusively agfromkievgmailcom attack mag rights reservedchapter brandthe business music bloggs taken seriously sex icon public would absolutely buy guynextdoor turn starts dictate bbs brand elegant high fashion lotech friendly accessible see element feeds next part process decide bb cant sex symbol aspire decide call something birth name youre band brainstorming group name number one piece advice keep simple easy drinking brandy three unleash inspiration come outlandish name truth vast majority successful acts simple memorable names consisting one two words see simplicity choosing name right may course tempted call band weve got fuzz box gonna use wacky right people smile forget semiunpronounceable name thatll never trip djs tongue one thatll fit average gig flyer weve got fuzz box gonna use actual band name way good luck also actual band name takes things step names unpronounceable unsayable unsearchable try googling see comes back name remembered searched online spoken serious practical considerations trump heatofthemoment silliness pretension idealism youve decided name examples sake lets go delinquent hustle give speak loud test imagine dj saying air imagine big billboard imagine small itunes icon imagine big intro play hyde park still working time final checks simplicity choosing name youre doubt wisdom keeping artistband name simple highest earning acts time beatles abba elvis presley led zeppelin madonna elton john eagles acdc pink floyd rolling stones golden rule applies latest generation stars uss ten biggest moneymakers according billboard magazine u garth brooks metallica bruno mars ed sheeran lady gaga billy joel gun nroses roger waters coldplay proves want swing winners youre best either one two word name weve got fuzz box gonna use make top ten prepared exclusively agfromkievgmailcom attack mag rights reservedchapter brandthe business music performing various tests saying loud imagining billboard etc chosen name still working switch laptop type name search engine see comes back delinquent hustle already exist probably return drawing board unless theyre tiny youre certain chance getting bigger b theyre active musical genre different make confusion impossible even tread carefully dinosaur jr werent always dinosaur jr started life dinosaur potentially ruinous legal bustup psych rock supergroup dinosaurs comprised former members grateful dead jefferson airplane country joe forced j mascisled rockers add jr suffix delinquent hustle isnt already artist band name check domain names start wwwdelinquenthustlecom thats taken try tweaking wording andor domain see theres something nearly good wwwdelinquenthustlecom say wwwdelinquenthustlecouk theyre gone find seeking evermoredesperate iterations wwwdelinquenthustlebiz wwwdelinquenthustlethebandconz honest get stage best return drawing board remember point make easy possible fans find compromising allimportant web address means youre moving away target youre longterm favours get url want something close usually fairly easy get relevant facebook page twitter handle soundcloud youtube bandcamp pages ensuring brand unique early stage save lot time money sanity linesafety checks chosen name step creating story legend mind youve got brand name unique music thats one hardest thing get right youre good start time work building biography establishment brand creation story crucially story true artists take alias thats suitable style music notes tinie tempah alias grounding reality frequently altered version bob dylan arrived new york fully formed working class hobo orphan whod road since little richard bobby vee rights reservedchapter brandthe business music except reality middle class jewish kid hibbing minnesota whose family owned string cinemas hes never responded questions officially put record straight mismatch story reality carried making stuff recognised earlier press prints wants inventing truth doesnt pass muster dylan played game continues half century later need pretty big cojones carry todays press less forgiving press years ago probably best stick truth something close truth unless quick mind cope branded see liar impostor story crumbles around also easier dylan come remote part vast country considerably harder youre cheltenham english county gloucestershire rolling stone brian joness home town joness attempts bad boy rock star soon revealed spoiled behaviour bored teen stifling english town recreation impregnation local girls parents terribly disappointed keeping real authenticity matters people inherently like authenticity like know stand friends brands analysis starbucks built coffee empire author howard schultz writes everchanging society powerful enduring brands built heart real sustainable companies lasting authentic authentic need mean perfect many companies want brands reflect idealised image notes virgin records cofounder richard branson consequence brands acquire texture character public trust true warts something fans respond well clean living jonsi took youtube show fans make vegan food kanye west pontificates public even concert first thing comes head miley cyrus hannah montana generation disney channel devotees looks ways shock hypersexuality reason probably successful storymaking takes real real collective band goes town interesting differentflamboyant aspects consequently storyyou real arent different story simply extreme version still rooted real rights reservedchapter brandthe business music dont start creating brand youre shy dont consider interesting feel supremely ugly aversion showing face public maybe youre politician unlikely sideline edm superstar consider option virtual brand one focused human kind artificial construct daft punk done iconic robots deadmau done mau persona lesser extent damon albarn jamie hewlett virtual band gorillaz kind branding hard pull need absolute belter idea get right liberating allowing legitimately make kinds stuff backstory career gets far also benefit allowing go local supermarketmorningafterpill clinicnudist beach without mobbed judgedpappedwhere start begin create story returning hopefully fullycovered sheet looking inspiration think heritage anglosaxon celtic caribbean chinese even partly relevant music brand youre building think kind music played house grew influence youre think school cleverest kid class expelled lily allen several times drinking smoking primary school think want seen badgirl rocker underground techno think branding endpoint relate back story going invent story ensure ways cant checked regularly post love mum facebook theres point pretending youre orphan worlds worst childhood youre tempted overfabrication dark side consider cautionary tale heather mills second wife paul mccartney whose selfformed legend involved series inventions could easily disproved including father dead became proper inconvenience contacted press offered show happy family holiday videos hungry media virtual brandband prepared exclusively agfromkievgmailcom attack mag rights reservedchapter brandthe business music moral story life isnt interesting want spruce bit introduce lies cant checked age social media already given away far possibly remember family social life school friends media find visuals youve got music name youve crafted brand concept story time tackle visuals four order importance logo sleeve artwork least one press photos video two essential useful important logo step make logo logo simple rendition name specific typeface symbol like ed sheerans x illustration like apples erm apple starbucks logo incorporates three nikes tick recognisable name uses either together top brands spend billions logo sitting eye wateringly expensive meetings top designers long discussions whether sans serif font really speaks target market whether orange blue yellow best sums companys values fair amount complete baloney certainly nothing need worrying event headstart musician youre creative default noone expects expert bad behaviour public eye way behave much part brand anything else indeed tabloids sites define brand johnny rotten sid vicious sex pistols behaved way behaved felt trying establish cabaret act would killed careers dead musical ethos totally line punk attitude bono built brand global campaigner good causes back u brand imagine difficult would u bandmates broken ranks reveal hypocritical exploitative wanker lawyers reading definitely saying contrarily fed oasis brand loud brash whoyoulookingat gallagher brothers kept fighting stage media gaze even studio artists behaviour one biggest brand identifiers brand boynext door goodytwoshoes dont falling drunk crashing cars justin bieber rights reservedchapter brandthe business music typographer visual id whizz instead good visual sense well innate understanding brand really need develop logo youre happy generating logo simple playing different fonts layouts colours might also consider adding kind visual icon like whos male symbol essential want outsource logo design sites like fiverrcom logojoy com useful getting lowpriced logos artwork dollars commissioning make designers work easier giving visual pointers relating story shortlist logos like youre able creative ideas logo step press photos need press photos clues name moment start garner press interest among blogs magazines even label ars youll asked photos reason lies incessant interest human beings hear song love want know story person wrote want know look like people nosy like means theres public press imperative pictures artistband imagery used everything decking various social channels facebook page soundcloud tumblr instagram sending press releases designing cover artwork plastering fliers rest imagery dont think taking photos youve got comprehensive understanding brandstory everything photo shoot clothing expressions mood makeup location true brand dress appropriately pick place shoot emphasises means wearing laura ashley dress standing meadow wildflowers think brooding drum bass producer cant afford pay professional take photos ask talented friend everyones photographer days really dont need much way highend kit least one wellknown film director boasted prepared exclusively agfromkievgmailcom attack mag rights reservedchapter brandthe business music shooting multimilliondollar ad using iphone dont think need highgrade dslr produce pictures right calibre indeed resurgence lofi vintage aesthetics beautifully realised hifi imagery largely offtrend moment anyway age outoffocus selfie gonzo postpolaroid snapshot even second hand iphones camera enough create characterful shots far important concepts behind shots study musical genre online inspiration general visual feel used urban industrial rural fast slow pretty challenging specifically check locations used beachstationdecaying urbanscapecornfield b clothing worn c expressions appearing additional props used make note think might work brand pull together shoot big day arrives take plenty pictures digital might well experiment different locations try fun end day pick three four shots best encapsulate brand youre done upload chosen images anywhereeverywhere people start either feeding back look amazing theyll buy next record look like muppet cornfield eithers fine stage least people starting take notice step sleeve artwork unless youre glutton typographical punishment kind graphic design sadist logo creation process leave feeling never want visit another font library life fortunately creating artwork launch single album usually easier fun early soundcloud uploads fine use images like around web though check theyre royaltyfree obviously comes launching brand far better use single album covers partly keeping right side copyright law prepared exclusively agfromkievgmailcom attack mag rights reservedchapter brandthe business music last thing want angry photographer demanding removal image nabbed central new single campaign mainly wider branding picture want every piece branding collateral absolutely someone elses imagery vision supports centred around story sense single album artwork pivotal part brand unlike logo memorable enough accompany career sleeve artwork well call even plans appear physical sleeve change story music evolves first ep sleeve moody townscape leering camera might reflect angst debut musical offering next youre happily settled farm nebraska might legitimately star apple orchards pastel sunsets sleeves anything goes photos illustrations montages screenprints simple text world art embrace explore long remember golden maxim true brand sleeve artwork cover inspiration case simplicity years record covers inspire comes designing cover artwork tracks internet gives instant access sleeves pieces art right look history record sleeve youll see get away far less effort indeed iconic covers practically blank big difference cover trying noticed record shop among hundreds even thousands others thats really important today whatever choose put cover clear visible spotify digital store nobody browses online covers artwork either go itunes buy track small number cases find following banner priority design something easily identifiable even small needs work social media soundcloud bandcamp itunes look us war artwork massive attacks mezzanine interest look clashs london calling cover wholesale copied elvis presley album cover look also states cover nofrills blue pink outline numbering something simple always going work short dont feel like go complex unless youre confident designer photographer image manipulator prepared exclusively agfromkievgmailcom attack mag rights reservedchapter brandthe business music gives lot freedom logo still needs anchored music story logo sites like fiverrcom give access talented illustrators designers willing work low budgets get best look designers portfolios reviews give clear brief willing receive couple misses every hit step video youtube essential weve said well say soundcloud facebook aside important channel getting music pivotally brand yts ability showcase imagery makes even powerful branding vehicle soundcloud easy feel like youre ready youtube youtube artists pay insignificant sums pro video get mindset ready even videos still picture rolling lyrics get huge audiences kind video obvious low budget startersforzero feature still picture usually alreadycommissioned sleeve art press photos slightly advanced version video uses basic free cheap software like screenflow add bit movement momentum creating slideshows moving images around adding lyrics theres engage eye next step video live performance many reasons live videos worthwhile apart anything else potential managers ar execs almost always want see evidence live persona either visiting gig person better hectic schedules watching couple performances online prices sandi thom virtual reality littleknown scottish singersongwriter sandi thom deal viking legacy records wasnt selling enough copies wish punk rocker flowers hair justify releasing debut album inspired successful live webcast gig edinburgh thom came idea virtual tour basement tooting flat consisting gigs recorded webcast around world nights tooting massive success viewing figures reaching peak shortly rca offered thom deal wish punk rocker rereleased went uk ireland australia cued release album smile confuses people sold copies worldwide accusations highpowered pr involvement aside theres denying initial idea kickstarted thoms controversial successful career winner also one anybody could rip using online service provider like ustream livestream think prepared exclusively agfromkievgmailcom attack mag rights reservedchapter brandthe business music high quality high definition camcorders low hundreds rather thousands asking friend film gig two high list phones make good stab job gigging means djing split screen time audience capture energy night camera make sure youre something interesting cueing scratching record pummelling beats midi pads firing crowd enthusiastic armwaving rather staring laptop incidentally live videos also give artist chance study themself stage see improvements made performance near start live career start develop sixth sense moments lose audience studying video see happening lost got back nextlevel video cheap simple shoot stripped back effective miming track location shooting band studio add second camera nice edit higher quality results rotten tomatoes tips better live videos ninety per cent amateur footage live concerts looks sounds appalling badly framed shots concertgoers standing front camera poor lightingexposure overloadeddistorted sound andor shaky camera work comes shooting live steps make difference use tripod ensure always clear line sight camera ensure onstage lighting good critically artist inside light pool run audio feed desk hd recorder feed one audience hears immeasurably better cameras builtin mic make friends onsite tech advance see something theyre happy good hd recorder bought cheaply ensure enough battery power get gig theres nothing worse redlining half way killer set access two cameras ask second friend grab cutaway video people audience closeups edit final video cut scenes break away main camera feed make end video interesting show viewers youre cut competition trial run home see look like camera refine screenstage persona rights reservedchapter brandthe business music equally talented video artist right time patience inclination teach theres nothing stopping getting hands dirty kinds videos stopframeanimation conceptual short films case equipment easy part idea matters youve got good one theres chance little promotion lot luck efforts virally rewarded beyond skys limit terms investment ambition step social media requisite visual imagery name biography time personalise various social media pages many different sites start first prioritise time writing facebook instagram must haves always keep keen eye next big thing social media b constantly aware controversies might affect health chosen platforms dont want spend time defending moral political faux pas soap brand lush example ditched much social media rather face daily onslaught propagandists taking brands agenda social media place communicate fans share content music videos photos order importance choose allow upload logo photo push comes shove choose logo image logo carries name name recognition important visual recognition music uploaded soundcloud paying pro version allows customisation storage instagram useful additional tool brand particularly visual enjoy photography also becomes important bigger finally set youtube channel upload live footage prepared exclusively agfromkievgmailcom attack mag rights reservedchapter brandthe business music promo footage youve shot accompany specific songs possible use text us sections example dont reinvent wheel use strapline biography youve already created use different parts different sites avoid repetition thats already fair amount keep date sites like bandcamp give opportunity sell music direct fans finally worth noting part job brand manager noticing whats happening world social media better worse changes frustrating regularity sites fail succeed remember ping vine jumping onto every new outlet may tempting beware law diminishing returns maintaining lively presence three four biggest networks productive lacklustre pages three dozen pages update less time spend making music say stay top whats going ensure youre pivotal networks dont lose embracing every platform get music brand addition sites create content upload music showcase platforms pay invited professionally filmed performing live often studio among best ont sofa sbtv reload sessions secret sessions mahogany sessions research platforms carefully suitable style music pick right ones sbtv see video makes career right instance started outlet jamal edwards camcordershot videos freestyle rapping local grime music video makes career jamal edwards founder sbtv feted admired individual frequently invited events designed inspire others musician want involved music model learn longer costs arm leg buy good handheld high definition video camera come equipped professional quality stereo microphones inputs plug external mics live vicinity vibrant live music scene jamal edwards acton west london opportunity looking exploited great thing music constant supply new artists new songs youtube channel facebook page promotion could way millionviewed channel estimated million fortune friendships stars might even end mbe jamal awarded new years honours list prepared exclusively agfromkievgmailcom attack mag rights reservedchapter brandthe business music likes dizzee rascal tinchy stryder since branched gritty urban beginnings youth lifestyle broadcaster description incorporating wider range music get point sbtv wants channel definitely road somewhere step launch website youve done youll already pretty expansive web presence bother website good question answer stability searchability website one piece media belongs solely good url keep page date site likely come top rankings people search name dont everything musicians absurdly talented across artistic landscape yes may make great music theyre also fantastic photographers imaginative filmmakers understand people arent amazing everything dont job fantastic artist dj band member producer fact dont know difference type leading horizontal spacing going bar hit instead musicians starting rope friends contacts complementary talents stuff cant maybe friend knows design logos already software take visit local art college seek someone willing work youre good face face meetings visit online forums marketplaces like fiverrcom creative people offer services able view work filter dont think give want often youll able swap skills write track upandcoming film makers new movie shoot first video sometimes students happy work free help build portfolio musician island one immense pleasures music industry artists able work equally talented people creative sectors design film photography dance enjoy meeting minds rights reservedchapter brandthe business music also worth bearing mind outside site cant know exactly happen online decade ago musicians spending hours cultivating myspace page facebook came along work friends pretty much abandoned happen better mitigate obsolescence one space uniquely one central digital home entirely control links profiles social pages end day hub true home page website also offer something unique artwork doesnt appear anywhere else qas artist photos studio collectible demos blog links social media homepage importantly homepage newsletter signup field collect fans email addresses study study shown direct communication email brand brandlover effective form communication better number tweets facebook posts start collecting emails day one time get day emails wild west may big day europe storing third party data introduction general data protection regulation gdpr remember day every website youve ever interacted suddenly bombarded new data agreements yup gdpr coming effect postgdpr longer wild west days internet could collect email addresses simply send unsolicited marketing emails much liked risk hefty fine although legislation governing storage use personal data including email addresses territorydependent countries strict rules collect store email addresses market even someone directly contacted email must still explicit consent store subsequently email one easiest ways making clear invite email contact use email contact news offers future also important give fans opportunity unsubscribe every time contact gives contacts total control interaction gdpr fundamentally two rules thumb doubt dont email check countrys rules prepared exclusively agfromkievgmailcom attack mag rights reservedchapter brandthe business music email list boot youll direct access tell fans new gigeptshirts plenty options comes creating website simple templatebased sites like wixcom tailored options allow sell music even merchandise like bandcampcom musicgluecom finall starts ends music way branding journey unlikely youll sit exhausted depressed cry tennents super thought meant music happens dont lose heart keeping real cheap skrillex story dubstepedm music legend eight time grammy award winner skrillex aka sonny john moore claims spend little money branding marketing theres doubt phenomenal success isnt genredefining music dont pick almost facebook fans without putting serious ahem face time skrillex brand begins combination innovative edgy sounds characterful haircut also centres general air accessibility unusual electronic music web presence website social media friendly open amount engagement fans impressive constantly keeping date daily touring adventures personal life also instrumental success brand skrillex unlike many djproducers really handle writing production giving cachet musicians musician keeping side chin stroking set well raversskrillex slouch comes marketing either prior launch debut longplayer recess released mobile game rewarded certain amount play ability stream tracks album limited time showcase recess within fun brandappropriate context also gave album release event quality garnered plenty pr process perhaps importantly though skrillex frequently gives away music videos via soundcloud youtube pretty much qualify bonafide fan without spending penny openly suggests cant afford buy music pirate sounds like commercial suicide fact clever way positioning antiestablishment maverick cares audience bank balance dont doubt genuine position either maybe falling hype prepared exclusively agfromkievgmailcom attack mag rights reservedchapter brandthe business music easy become overwhelmed branding thing really matters music bear mind every stage various processes youre trying make cleverest website break facebook records collect instagram followers ariana grande last time looked heart everything music thats reason youre music comes brand never way round means must take control branding online life let work way round everything running try limit hour day updating chatting engaging posting get back music end day youre supposed making music reinventing digital wheelbranding guitar even instrument part branding everyone else playing big gibson telecaster ed sheeran went small distinctive mahogany martin lxe almost bottom martin range great little guitar theres lxe ed sheeran signature model prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter business music anyone knows anything music industry knows music isaac hanson success music industry isnt something wait hope something create day day simon tam music business hacks see taylor swift ed sheeran pharrell williams radio shows tv interviews think wandered street thought might fun really think saw ariana grande looking brighteyed bushy tailed breakfast tv sofa wanted maybe occasionally artists undoubtedly enjoy media spotlight others whod rather gigging rehearsal room pretty much anywhere except tv studio getting blusher applied repeating anecdotes theyve told thousand times stark reality promotion part package take become artist newcomers perennially na\u00efve sometimes think music theyre wrong selling part deal big part dealspreading word chapter start gigs touring new music matters live network online promotion social media interaction building profile buying likes viral effect electronic press kit blogs local media radio courting tastemakers pick battles marketing emails ways get noticed mass media prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music think film stars turn chat shows promoting new film done enjoy chewing fat kimmel leno ellen usa graham norton jonathan ross uk andreu beunafuente spain laurent ruquier frances nest pas couch\u00e9 theyre part tightly planned schedule rigidly staggered tie release film around world repeating exercise ad nauseum scores different shows dozens countries theyre theyve spent six months making film theyre contractually tasked spending next months travelling world appearing show first time theyve talked film wonder interviews read like celebrity car crashes different music artists write record tour promote write record tour promote treadmill wherever career see future artist learn pace treadmill manage time start take account writing recording touring promotion well journey top become easier also break big cant afford sit around day day creative instead youll need make time creative rest time spent taking care profile brand chapter brand realistically part process take least much time writing playing often increases successful become releasing music cover detail chapter releasing record building profile artist typically involves working three distinct strands gigstouring online promotionsocial media interaction blogslocal media papers fanzinesspecialised radio strands feeds profile builds theres point example ploughing hours online promotion unless youve got something promote like gig new song artists profile increases significantly fourth strand emerges mass media tv magazines newspapers national radio prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music start youve read taken action chapter brand youre good start youve got assets tools place time start using go live website ramp facebook profile start tweeting earnest add songs soundcloud page upload track two youtube talk chapter purple cow make mistake entering overcrowded field gets crowded day early days music career size crowd feel overwhelming dont get mired selfdoubt demoralised size job ahead make job immeasurably easier two things filtering noise continually moving forwards fil ter noise musicians job make noise sometimes noise made others building profiles talking success posting endless selfies adding yet another beautifully shot video youtube drown really matters voice voice gets lost maelstrom easy become disheartened frustrated jealous straightout depressed sanity productiveness learn early filter much background noise possible mostly deciding millions deluded artists youtube awash cover versions pop classics x factor wannabees aim wanted x factor voice wouldnt reading book people still part noise fact majority crowd trying rise filter dont waste hours youtube watching x factor obsessively watching kind media feeds insecurity besides waste time youre artist youre supposed creating passively watching prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music sahpreem king tells story take comfort king background bigleague producer songwriter lot success latin america also blogs speaks upandcoming artists meets touch reality talk sound compromising theyve recorded anything let alone put release arrogant people talking nonsense loudly often sounds convincing make feel like youre something wrong filter dwelling others saying tried tested shortcut crazyville matters means look others pr ideas innovative merchandising initiatives even songwriting inspiration kind creative cross pollination lifeblood musicians since first song sung around stoneage campfire dont get bogged truth youre never see light day every day hundreds musicians give dream falling number hurdles continue head focussed way finish line look competition wrong wrong attitude dont talent think theres easy way get cue tv talent show road road lot less traffic concentrate road ahead ones others keep moving forward matter making career professional musician hard know youre challenge single best piece advice making great music course building longterm career keep moving forwards matter music industry demands stamina recruits many long hours woefully lowpaid profession whether youre pr exec major label artist delivering second criticallyacclaimed album prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music see work hard stay focussed stamina rewarded take knockbacks get back weather inevitable gig humiliation experience creative black hole writers block feel heartbreak frustration dreams dissolve ambition stumbles never ever stop moving forwards keep writing keep gigging keep recording keep instagramming facebooking keep talking fans online keep building profile dayin dayout watching number followers slowly steadily increases rights reservedthe business music chapter spreading wordthe business music strand gigs touring best marketing tool artist long way live performance doesnt matter band singersongwriter dj number one means establishing profile growing fanbase appearing front people playing music jonathan dickins manager among others adele rex orange county pulls punches point grassroots artists fanbase live side doesnt matter career live performance essential youre starting even worlds biggest stars ticket sales rather album sales money lies see rule starter ten u example grossed mammoth two year show tour still highest grossing concert tour history december demonstrating touring isnt lucrative middleaged one direction raked shy tour even top ten biggest grossing tours taylor swift whose reputation stadium tour grossed nearly finally way new numberonealltimegrossingtourrecord ed sheeran whose tour began scheduled continue summer takings close hitting whod bet dj arena figures considerably less jawdropping reckoned calvin harris earned per almostweekly las vegas gig contract hakkasan group proving electro house indeed always win according netflix documentary started martin garrix earned skrillex steve aoki tiesto david guetta calvin harris ruled waves say regardless genre profile audience best thing make success musical career perform everything starts reaching new audiences building fan base earning dollar auditioning new songs see works rights reservedthe business music chapter spreading wordthe business music benefits firstly gigs successful driver potential fans social media secondly present perfect opportunity capture material uploading youtube see chapter brand thirdly often best way getting front music execs ar scouts may go fewer gigs used mainly theyre busy scouring youtube colors grm daily sbtv ontsofa theyve seen online interested next step often see live besides ar scouts get free time passion music theres good chance youll taking least one gig month outside work indeed notable examples label ceos visit gigs every night every week brighton band royal bloods signing warner chappell direct result ar exec back room impressed performance pretty much signed spot let understated gigs holy grail marketing dont need cost penny beyond travel expenses youve established even small local following gigs able provide regular reliable source revenue rare win win win situation clocking cash new fans social media interest time gigging regularly early days two three gigs month probably minimum move ladder occasionally get ripped like told end night theres money ticket sales went badly noone buying drinks youll learn deal avoid venues future stage fright every musician natural stage surprising number greats admitted paralysing stage fright including john lennon adele brian wilson annie lennox simply dont personality get front let alone people play songs tragic nick drake whose recordings legendary couldnt cut live stopped gigging effectively ended career bob dylan still tours singing tenminute songs wrote years ago remembers every word bryan ferry uses tv monitor check lyrics thought getting front mic dozens expectant eyes cameraphones terrifies youre good company discover performing live lost concentrate instead writing finding people collaborate learn skills engineer producer use talents help acts shine music industry broad church room kinds talent prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music gigging dance musicians genres lend live performance better others singersongwriters bands shortage opportunities get front audience playing front others second nature dance music producers different boat much creative work done alone studio front computer embrace live scene taking small rig road opportunities much rarer logistics costs involved make considerably complex proposition turning local open mic night guitar couple songs nevertheless golden rule gigs offer number one opportunity grow profile applies dance music much genre sector music industry reckoned worth shy bn year large whack comes live sector artists daft punk deadmau skrillex basement jaxx show wellconceived tour artists profile financial bottom line launching album youd hard pressed find alist dance artist chooses tour particularly theyre backed major label lower pay scale live vocal showcases east london raves springboard charlie xcxs career thought packing host expensive hardware van alongside midi cables bringing rash take heart fact daft punk et al multinational megabucks tours djing although taking dance music live possible closest comparison pub gig djing local nightclub platform gives djproducer space means develop skillsset following following becomes large enough doors start opening everlarger clubs festival venues profile increases journey becomes even easier make music dj residency give regular opportunities play music front prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music producer dance music looking get tracks front audience djing one thing recreating tracks live using form mobile studio crowds eyes makes far compelling experience fundamentally ability tailor experience based real time events way djing cant says producer remixer sharooz room losing energy easier inject elements performance revitalise interest easier customise experience depending crowd room vibe whats secret creating successful live show studiobased electronic project time experience persistence says techfunk producer hedflux gigs testing grounds learn improve every show someone said difference producer dj producer play whatever hes made djs job choose right track right moment continues dj long producer like maintain performance style whilst taking advantage extra creative live possibilities ableton provides hedflux set built seamless blend onthefly mixingarrangement djing might sound like complex proposition one software like ableton live makes easy bring two together created live set mastered tracks tracks label friends stems tracks best worlds explains dj dance dancing important often overlooked part dj performance occasionally tweak things go deeper live experimental territory start mixing stems tracks key using loopers fx importantly play whatever feels right time show technology means lines djing true live performance longer clear cut important honest promotional materials youre offering better put great dj set mediocre live set many cases dj set made artists tracks played ableton mixing says sharooz never billed live show often studio album widely received poor form tour album playing tracks laptop live musicians proper machines involved audience pays lot attention youre something dj set many djs make sets infinitely interesting live shows dj shows fundamentally different beasts dj set fundamentally selection live set artistic representation self create amazing buzz known much amazing electronic live act productions clear though theres nothing wrong solely djing thats option dont feel like makes sort second class musical citizen long music heard many people possible live setting mission accomplished hedflux concurs different producers different stages journey music good play however want totaking electronic music road prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music crowds provides invaluable chance get realworld feedback mixes arrangements also gives access music djs simply cant play course every dance producer djs wants dj fine long youre interacting djs getting music heard clubs radio shows approach sending tracks djs care attention every aspect musical career asked likes tracks submitted potential playing dj producer hedflux couldnt clearer response send music thoughtful well written email provides context music youre sending thats much likely get listened link short message right ill usually know within seconds turn wont reply first impressions count services like fatdrop allow producers labels pr agencies send prerelease tracks djs journalists tastemakers also building personal relationships mailing lists djs appreciate music ultimately music heard clubs potential audience youre going nowhere fast winning audience enough simply get gigs relate audience gigs matters need selfcritical fact relate audience theres one notable current touring act naming starts audience absolutely side theyve heard records theyve paid money see says little stage looks like hed rather originals vs covers perfect scenario build audience original material record label cares smoking notefor note cover house rising sun halo might easy crowd pleasers need harder work winning audience approval material say covers forbidden either gigs youtube label going sign covers band unique take song makes undeniably means go think hall oates cant go reimagined bird bee mad world gary jules practically turned new song unless youre going invest cover version blindingly original new vision stick songs covering song written karaoke name prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music somewhere else doesnt even acknowledge band end gig less lost audience start music critically well favoured massive hes stagecraft leaves audience feeling like dont matter even among widely adored audience unforgiving proximity performer fans live context devastating impacts things go wrong consider experience techno legend richie hawtin whose apparent frustration new york gig resulted pushing speaker onto fan social media fallout predictably pr disaster enough simply get gig need shine gig job stand expectant crowd sell brand music convert audience expectation pleasure make audience love whether theyre new sound fans decades manage rewards terms fanbase music sales bank account considerable gigs demand new music release new music time write six words put postit note desk constant reminder audience wont wait two ten years craft masterpiece album height beatles never released fewer two albums year apart one year gap revolver sgt pepper singles came thick fast least half albums words kept worlds attention frequent regular new music thirteen albums seven years would unthinkable today expected back even chaotic rolling stones drugs death kept output least one album year first ten years singles period current paradigm album every two three even four years unsustainable hangover analogue era biggest recording artists determined would deliver new product rather prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music whim demand record label era digital overload short attention spans super superstars adele coldplay daft punk beyonce madonna one waiting new album indeed music buyers dont even want whole album absolutely want new music means forget allconsuming bigevent album focus efforts instead constant engagement growing fan base daily basis social media word mouth live performance keep audience happy new material aim new song every six eight weeks video match two months passes new songs give hefty welly rear music industry one hangs around fans build live network right right live unless youre godforsaken rural outpost vibrant music scene going nose get involved make friends create contacts build network seek open mic nights jam nights networking events go support musicians simply seen among important things artist increase profile early stage forging relationships musicians may become longterm collaborative relationships youll soon get handle best places live appearances time comes youre music college usually dozens readymade collaborative opportunities tutors successful bands dont look like looked teachers school theyve want talk learn show respect work students even think youre different better important learn manage musical relationships easy fall trap thinking artists competition thats miss long proud history collaboration example history yardbirds john mayalls bluesbreakers prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music fleetwood mac history british blues music spanning years taking eric clapton jeff beck cream led zeppelin barely scratches surface various local uk music scenes years became national even global phenomena thanks concerted frequently collaborative efforts bands involved obviously theres liverpool beyond think manchester bristol late mid first spawned likes stone roses happy mondays charlatans second saw massive attack portishead tricky way west et al blueprinting eclectic triphop genre bands toured together guested others tracks albums ultimately perceived listening public cohesive creative cultural movements immense collective benefit noone deny music industry competitive making right connections open opportunity possible change musical history secure place prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music strand online promotionsocial media interaction youre gigging developing relationships real world building online also critical though generating likes building social media profile reach may feel like easier work lugging kit around venues upping number fans followers often easier said done start going lowesthanging fruit people already know family close friends example following relevant social media fan platforms facebook soundcloud youtube twitter instagam bandcamp extension friends dont soft beg borrow dont buy see make happen think exponential chess board one grain rice first square two second four third eight fourth th square grains rice board simple basis one becomes two two becomes four steps away well followers course simple real life without taking first steps youll get nowhere next lowesthanging fruit fellow musicians build relationships local scene musical niche follow bands artists social media theyll typically follow back gentle reminder never goes amiss secret getting likes see adele facebook likes skrillex tempting wonder secret upping ones social reach artist rumours abound bought likes truth discussed label staff made interact ad nauseum emerging artists social media make look hyped actually forget sobering truth majority likes friends fans legitimately earned becoming artist people want engage voluntarily given real fans means real secret behind building vast social media following simple exceptional artist gigs releases great music regularly get bits right fans follow prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music remember musicians boat know important online interaction many like tracks comment twoway street return favour stage career dont worry whether facebook friend genuine fan guitarist sometimes hang like like like one major caveat see buying likes real likes better see numbers talk right finally college attending conferences likely lecturers inspirational guest speakers time scale youre working youre unlikely get better opportunity interact established industry player dont hang back ask email address send link facebook profile best youtube video alongside personalised message youve picked many lowest hanging fruit need start trickier business adding fans whore social musical family circle strands profile building come gig punters like friend radio listeners enjoy profiled track visit youtube channel subscribe social media details need marketing material sent fliers business cards electronic music kits see later chapter fan tries fails engage unlikely try second time make transition gentle interest fanforlife easy time see benefit reallife interaction profile raising transforms social numbers buying likes money well spent years ago stories artists celebrities bought facebook friends twitter followers popped media regular basis numbers talk put mind record label executive youre thinking signing one two artists first facebook friends youtube fans vibrant regularly updated soundcloud account artists music better arresting musicianship exceptional production great going sound amazing radio theyre recluse spend life studio polishing songs perfecting mixes theyve never time set facebook page let alone maintain theyve way busy getting music recording right think youtube soundcloud timepoor label exec needs bankable artist going sign prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music september metrics company pagedata revealed facebook purging fake accounts rihanna losing likes lady gaga shakira justin bieber buying likes easy online search less add fans social media platforms tempting eh likes gives us apparent clout given importance record execs place social media wonder bands brands regularly succumbed dark side even us state department admitted buying bogus facebook likes fan base rising respectable far weve argued organic approach building social media adding new fans day discover music andor see live weve argued approach realistic achievable thats ignore coveted elephant digital room supersize youtube facebook fanbase need song post usually video go viral social virality digital age marketeers wet dream video spreads like wildfire add millions fanbase space days cost next nothing pop act ok go couldnt believe luck homemade ultra lowbudget video song million ways emailed fans became one downloaded videos time clocked around views date topped goes views shall pass piece content goes viral shared around world chance viral success need something worth sharingin music terms typically video uniquechallengingfunaddictively entertainingmassively offensive business magazine forbes identified key factors videos gone viral including short play times upbeat mood inspirational mindsetmessage theres secret formula best marketing minds might struggle create viral content left reeling childish gambino racks half billion views yes weve come long way since ok go america unknown korea breaks web three billion views psy gangnam style odds video going viral heavily stacked even upworthy sharing site viral rate less youve got great idea means aim top keep video channels fresh lively plough daily work increasing fanbase keep refreshing video channel odds hitting viral jackpot racing certainty wont youre even runningsupersizing social channels viral effect prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music end bought fans real fans invariably people sitting socalled click farms nothing day tap thumbsup buttons retweet comments many arent real people know nothing music rarely ever make posts interact real fans make youtube comments never ever buy music social media industry theres big difference raw numbers engagement engagement liking comments shares matters big players industry look choosing content feed timelines onto real fans pages indeed algorithms used facebook google twitter et al constantly tweaked lower impact pages artificially ramped numbers fans raising relevance pages show real interaction means buy fans facebook twitter realise youve done could find page falling dramatically edgerank value rankings translates lower profile fewer real fans addition discovered fake likes simply deleted profile meaning worst case scenario lose investment edgerank advantage save money brand keeping fans comments real longterm youll better social media everything else industry shortcuts faking making talent hard graft drivers costs prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music strand blogslocal media papers fanzines specialised radio easy feel demoralised faced vast apparently faceless might worlds biggest media organisations mtvs bbcs world new york times guardian q mojo hell get support illusion get support big players career shift gear mass media targets another day another year stage career media support far profile infinitely easier engage remember cutting edge yet kind long established artist apple spotify mtv national radio network playlist people give lift right bloggers specialised radio djs journalists local smallscale online fanzines magazines newspapers well future tastemakers matter starts tastemakers become known corner universe need become known tastemakers genre sub genre djs aside typically music lovers arent musicians audience decide get behind use influence reach get music audience hugely important early part artists career know tastemakers writing playing promoting sort music make prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music electronic press kit essential part media communications electronic press kit epk epk emailable constantly updated document word format better pdf distils range information assets see chapter releasing record single place make life easier growing list media contacts hear protesting ive got website need epk answer stage career dont want put barriers rise fame people wholl help way journalists radio producers djs venue managers busy professionals dont time inclination root around looking information website social media anticipating needs fulfilling efficiently possible makes life easier thats need epk make someone others enjoy working pay slightly different versions epk tailored specific recipients needs instance radio stations epk needs short bio details forthcoming gigs make sure gigs happening broadcast photo even though radio presenters like know look like link mps track link website direct listeners itfor gigs short bio photograph andor logo use inhouse promo backline requirements venues may drum kit piano integrated sound system important know lineup equipment bring press online short bio choice photos link hires jpeg tiff format higher quality better link latest recordings links online videos link website list upcoming gigs couple things note firstly compiling epk single zip file ensure large files tracks videos hi res photos provided links many organisations limits download file sizes noones interested stuffing network mb material secondly note difference epk standard press release see anatomy press release chapter press release narrow focus concentrating specific story new tour new release epk hand broader information pack brand every press release contain link epk means youre leaving chance recipient need come back ask anything every time prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music already reading blogs tuning radio shows podcasts youre simple enough online searches search top genre tastemakers top genre blogs top genre radio stations top genre podcasts start following chosen tastemakers twitter facebook get name known liking content retweeting adding comments blog posts join conversations constructive input short leave footprint followed think web vast landscape make mark need become visible developing areas leaving footsteps many places tastemakers find interesting enough follow back result first stage establishing relationship people making uploading music ever separating wheat chaff maddeningly difficult need guidance tastemakers never greater although print media still place big readerships days found online among group influential blogs websites every aspiring musician band aware chief among new tastemakers pitchfork launched owned publishing giant cond\u00e9 nast generally considered primary reference point indie music fringes mainstream pitchfork renowned quality journalism sometimes makeorbreak influence reviews album sales famously arcade fires funeral went print week got many orders record according merge records employee interviewed chicago tribune travis morrisons travistan bombed critical savaging pitchfork big puts festivals chicago paris prints real magazine every quarter pitchfork review dedicated best longform music writing photography design comics might biggest pitchfork isnt site web prioritising indie alternative music easy google influential music blogs find detailed descriptions find suit stylesituation best disparate electronic music scene doesnt equivalent pitchfork resident advisor around since probably best known online resource ra serves news reviews interviews features well documentary performance videos podcasts listings ticket sales clubs around world including ra residence nights theres attack magazine earmilk many others look many bear figure best suits music focusthe new tastemakers prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music early stage whatever dont annoy look type tweets directly askbeg listen music bombarded requests every minute every day instead think tastemakers equals build discourse based mutual respect playing long game working blogs magazines work tastemakers worth engaging especially true bloggers publishers smallreadership magazines blogs example may tiny disproportionally influential readership others read tens thousands may make scrap difference career online media like music experienced democratisation every stereogum earmilk hundreds barely read worksin progress put together well meaning wannabee hacks ambition readers know look publications facebook following many likes level engagement many comments accompany posts short tastemaker clout one thats worth time ultimately gut instinct serve every major tastemaker starts followers like vibe one go make mistake bloggers power make career chillwave forerunner washed making hazy beats uploading myspace years carles hipster runoff blog championed music went generate interest among much bigger media outlets gorilla vs bear pitchfork youre starting important cultivate blogger make outright bid coverage keep engaging sooner later blogger come recognise digital friend relationship feels comfortable twitter often best place make direct pitch send private message asking theyll listen track note selfrespecting blogger going respond song link left public comment would signal readers thats thing rights reservedthe business music chapter spreading wordthe business music learn also people avoid one music industrys prolific bloggers bob lefsetz unless youre already long way along path stardom stay way lefsetz people like even talented newcomers wannabes time show radar youve already made full stop bob going help right hes one dont waste time guys yet people need get close take pride pointing way rather waiting youve arrived radio countless offline radio stations podcasts welcome new music new talent good bad news bad news proliferation majority targeted stations unlikely make star theyre run music radio passionistas listenerships often hundreds rather millions enjoyed bbcscale nationals good news never easier get onto playlists marketing emails email database chapter brand gold dust direct contact list committed fans numerous studies found marketing emails generate higher responses almost amount social media people spent time filling signup form website clicking thumbsup button might also add addresses bandcamp page fans email create separate press list tastemakers radio djs journalists openly publish email address marketing emails telling fans new video track gig simple lines text along links obviously designed newsletters made using online platforms like mailchimp whatever stage career avoid bombarding fans mails one every two three months enough importantly give mailers character reflects brand narrative voice speaks directly fans mailer piece branding like website facebook page keep brand personal engaging remember warned chapter brand make sure emails compliant new rules laid general data protection regulations came effect may prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music speaking prs magazine bbc radio dj tom ravenscroft said getting radio lot easier lot opportunities back day handful shows send stuff many shows getting music onto radio essential widening fanbase benefits becoming part radio culture good training day invited interviewed major broadcasters might even find pennies feeding prs account see chapter music makes money although note internet radio stations play ball tastemakers know stations active popular niche youve got new track get touch raison detre championing great often new music hits grade theyll want feature tom ravenscroft need find djs think likely listen music like send dont forget badger people stop sending stuff im fucked indeed local online radio rare exceptions media acceptable sensitively bombard epk latest tracks get radio play tell world tweet added stations playlist link directly radios facebook page reciprocate youve added social media numbers grown another link everbuilding ecosystem finally get support dont forget thank station specific presenter simple polite steps like make repeat plays far likely prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music pick battles whatever youre spreading word wherever career concentrate efforts effective lower rungs impact internet radio newsstyle blogs desperate content even mediocre artist could fill days interviews watch recording career come grinding halt think carefully want direct marketing efforts limited time resources single interview wellchosen high profile blog times much impact dozen interviews great unreads reserve best content outlets know pay profileraising dividends might interview titbit youve shared new remix free downloads exclusive windows two weeks one month feature latest material dont ignore slightly leftfield options publications like music radar attack magazine feature studio tours interviews concentrate techier side music making attract different audiences result dozens new fans time pay attention music musicians influential tastemakers listening possible attend gigs artists introduce tell stopped mr ms tastemaker recommended theyll impressed took trouble wont difficult follow reallife meeting exchanging instagram twitter details online contacts someone touted people respect one step closer tastemaker although steps might feel superfluous goal getting epicentre scene space influential bands djs managers bloggers tastemakers reside gives far greater chance capturing attention people critical next stage career almost amount compositional tinkering studio chinstroking ways get noticed music competitions easy sneer deserve sneering homework pick right ones entering prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music start give useful exposure well occasional prize live performance competitions competitions avoid survive entrants ability put bums seats regional heats expected bring friends family attend couple figure game plan talent crowdsourcing yay nay crowdsourcing good way finance anything single album tour merchandise clear contracting pay money return must give offer cd mail free download ticket gig return cash heres cautionary tale crowd sourcing spectacularly successful also backfire epic saga amanda palmer begins initiation kickstarter campaign targeting cover costs forthcoming album tour fans pitched passing target amount six hours ultimately handing dresden dolls singer solo artist wife contemporary literature demigod neil gaiman cool album theatre evil released later year tour went ahead everyone whod donated got everything due means end story prior tour kicking palmer enraged press punters alike via blog began recruitment drive brass string players join stage every gig unpaid feed beer hug highfive pick poison give merch thank mightily adding big noise planning make wrote among storm vitriol came way lightning bolt legendary producer outspoken industry grump steve albini nirvana page plant highest voltage obvious gotten million dollars effort plain rude ask indulgences audience like playing backing band free saw breakdown money went almost everything absurdly inefficient including paying people take care spending money seems like crazy moebius strip waste highlights breakdown included recording fees personal debt design team bewildering vinyl pressings interview forbes palmer gave side events dirty secret kickstarter actually loss leader leading patreon almost deliberately wanted fans trust shit palmer since gone become one successful musical ventures patreon according forbes fans pledged pay total per thing new song video piece longform writing lessons learned one hit crowdsourcing jackpot make sure youve got enough paid band members put gig two keep specifics expenditure three try keep vinyl pressing costs control yhear prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music clearly issue issue many tickets selling popular entrants rocketing heats supported busload fans infinitely talented artists whove turned straggle semisupportive friends fall first hurdle check pedigree contest past winners havent heard since probably best give miss songwriting competitions many competitions songwriters google songwriting competition get nearly million results million handful worth entering checks easy enough first look whos running label youve heard major drinks brand established broadcaster second look names associated judges sponsors organisations companies like brit trust roland uk yoko ono bbc nobrainers entering songwriting competition digital age could scarcely easier usually case uploading track details thing worth noting free others demand registration fee dont let put make sure money well spent production competitions talents lie mixing dozens remix competitions happening one time rudimental put stems track baby soundcloud invited allcomers go check pedigree dont want ploughing weeks worth production work track worse gets cursory listen best gets barelymarketed digital release nothing profile also note small print competitions deliberately unclear ownership track unusual forfeit publishing may major concern winning exercise profileraising get tied label artist clout days work immediate financial gain may time well spent pr story stark illustration breaking traditional pr rules sometimes work wonders release beyonces eponymous album released without buildup without publicity announcement artist record label one day wasnt next day beyonce account terrified think supersassy confident mind possibility existed noone would care surprising rather sweet nearly surprising though fact era celebrity gossip newsforsale one worlds biggest pop stars managed record new songs make videos without anyone long production chain breathing word course shouldnt try home youre beyonce need fanfare muster new release one day maybe able test fan muscle rights reservedthe business music chapter spreading wordthe business music later career strings attached winning may onerous accept business cards digital age dont write power printed word business card social media links something looks good shows youre serious added benefit infinitely reliable means passing contact details barely legible email address drunkenly scrawled onto napkin gig put card keep simple artist name social media urls email address usually suffice many companies like moocom solopresscom offer high quality personalised cards competitive rates flyersposters live local music scenes often surprisingly reassuringly oldschool flyers posters remain best marketing tools filling venues see artists advertising watch local venues market likely candidates accepting flyers posters include musicfriendly pubs bars music shops student halls unions notice boards industry events proliferation industry events worldwide think amsterdam dance event years old think ims ibiza think south southwest sxsw austin texas one trends age events offer networking fellow artists also offer access industry professionals business card taped usb flash drive music placed right hands could transform career thinking outside box comes purple cow nothing makes bigger splash unique marketing idea executed well everybody right mentality plenty stamina might try something totally wall almost guaranteed bring attention imogen heap example delivered media kudos doublewhammy crowd sourcing sounds even lyrics forthcoming album sparks idea simple enough engaging audience simultaneously fuelling creativity idea new media picked backed sent interest new high fans loved prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter spreading wordthe business music brainstorming kinds ideas dont let nagging doubt cynicism set anything fair game indeed definition need thinking outside box find original idea first place heres one idea set target visit every pub country called rose crown play minute set revolutionary nice enough idea thats likely generate lot media social media interest across whole swathes country exercise requires careful research planning start need check example good percentage landlords welcome play pub name youve chosen doesnt mean play gigs achieve goal need least sporting chance youve got original achievable plan place start announcing intention local media newspapers pivotal bloggers radio stations back additional pr music publications although might difficult first first month road interest grow people becoming ever impressed commitment realistic goal end journey would generated enough publicity youre invited onto local radio tv stations goes without saying cant leave pr third parties alone blogging every pub go adding pictures supporters instagram uploading video diaries gig clips onto youtube travel round country yes theres lot work involved even relatively easy idea concept solid different engaging give pr time dedication needs short period hard graft may need put map key always original killer idea get right rest follow rights reservedthe business music chapter spreading wordthe business music strand mass media unless youre one brave souls migrate nearest capital city thats action talkin bout ed sheeran follow long tradition building following locally spreading wings try never forget roots early local fans worth weight gold theyll back forever touring world move big time lose youll immensely poorer treating mean also downright stupid last thing want youre global star national press start snooping around home town told ungrateful bastard dropped home following moment charts beckoned time ambitious artists roadmap one transitions local national international support local venues bloggers enough shore early fans step level youll need engage mass circulation magazines national local radio tv requires far sophisticated approach one youve adopted make local bigshot want know hard get heard national level try getting kind traction music journalist daily newspaper busy people enough hours day identify next big thing instead rely close network people trust record companies longtime pr mates even festival organisers feed names new acts national radio stations present even tougher target get music heard record companies employ pluggers specialist promotions people balls egos livers titanium whose job nurture relationships programme producers presenters push records scheduled release months line words massive filtering system mass media unlikely get near without dedicated pr fortunately time youre ready transition next level place already point say welcome big time prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter business music initially record industry struggled lot digital media lot aspects potentially destroy industry paloma faith record industry generally gets bad rap lot wellearned one biggest complaints recent years failing keep digital age truth course witnessed industry dive high bn low bn year climbing one reasons recovery industry learned use digital media build campaigns around release new material whether single album first half chapter take break ityourself tell pros starting reallife case study show adapt knowhow make best music release wild chapter majors case study selfrelease selfrelease selfrelease release music digital aggregators streaming lets get physical countdown release stepbystep guidereleasing record prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music majors case study theres enduring stereotype record companies staffed psychologically flawed egocentric drugsfuelled narcissists thats true occasionally also highfunctioning logistical precision multidepartmental cooperation required break even lowly emerging artists new single remarkable record releases finelytuned operations rigorously timetabled across many months numerous teams contributing skills nailbiting day record goes live bigger artist impressive behindthescenes build star players marketing pr promotions plugging video design social media departments add individual brush strokes genius final artistled masterpiece release daft punks album random access memories offers textbook example close decade since duos previous studio album human fans wondering duo hung helmets good cue one music industrys celebrated pr builds past decade january guymanuel de homemchristo one half duo announced new album way carefully measured promotional campaign cover territories worldwide began media old new used appeal wide fanbase possible billboards tv spots including second commercial episode saturday night live revealed first album title release date online speculation went overdrive april official random access memories website launched collaborators series documentaries album contributing musicians reflected duos values aka story perfectly passion cinematography coupled oldschool musicality classic recording techniques would infuse album clips spread across internet like wildfire prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music later month pr machine stepped gear video preview lead single get lucky screened unannounced coachella valley music arts festival california master stroke iphone videos event uploaded youtube hype stepped level take advantage stoked hunger single get lucky released week later result get lucky became bands first uk streamed new song spotifys history point single subsequent album critical sales successes less marketing build become case study launch album also revitalise artists image fortunes daft punk beneficiaries nile rodgers giorgio moroder pharrell williams also received boosts andor revivals careers common threads major indie releases release like get lucky might feel million miles away kind campaign pull together two things matter firstly megasuccess release shows talk music industrys demise wildly overstated secondly looking campaign help understand mechanics even smallestscale release happen although theres thing typical single release threads common almost releases indie major labels across almost genres drawn upon putting together release schedule important threads particularly new artists single primarily promotional tool sales music declined biggest victim single time record companies learned view promotional tool rather revenue stream prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music single plays crucial role building artists brand fanbase raising awareness artist upcoming gigs tours also supplies momentum run album release done right results spectacular witness dua lipas new rules bn streams spotify alone bn views youtube record industry shows resilience adaptability meanwhile helping show way turn negative positive labels single often loss leader single mainly promo tool amount time energy put servicing coupled small amount income likely claw back means singles lose money label isnt viewed problem loss recouped elsewhere album sales instance artist signed deal see chapter record deal touring merchandise revenue note still lucrative writer hit single single part release discussing releases todays label bosses like talk assets video asset press photos accompany single assets mixes assets even single asset sure song prime asset without rest meaningless whereas years ago single mattered years ago video single today single shares limelight video social media campaigns viral marketing memes single part artists story chapter brand talk creating story professional marketeers pr people get hands artists story weave everything add new release think new release chapter book part wide story latest albums arent end point mainstream singles part build towards album release mindset doesnt dominate among indies dance music example label may drop artist single ep three four times quarter album horizon purpose singles different arent building towards album instead servicing dj needs continually building artists following generating regular incremental radio play crafting release schedules context everything geared album model one many end point album release many majors activity momentum needs build moment genres album unlikely recoup costs rolling release schedule designed steadily build artist brand likely effective prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music chapter comeback special guest performer track story weaves assets marketing collateral every piece publicity around single must say thing repeat message tell story industry release day isnt used used simple labels would ramp activities towards release day monday single would go onto shelves hmv price woolworths tower records yes would radio support video trails beforehand build interest maybe even top pops exclusive building towards release day model history today release week typically occurs midway schedule release different formats download stream video staggered across different platforms stores several weeks instead efforts focussed one day bursts activity peak throughout week campaign song dripfed new platforms song widely available final impact week used release week little notional end date campaign importance press activity availability single hangover past fact impact week often remains week physical product hits shelves labels start see income impact work matters consumer meant aware everbuilding excitement around single radio tv blogs press maybe tour contributing maelstrom love single artist thats plan anyway single remains important device build hype around artist singles sales may plummeted charts aint used ageold single remains hyping distributor indie labels particular important middle man process selling music distributor operations crucial physically delivering cds vinyl high street retailers distributors keen anyone else back winning horses getting support product shelf space banners profiled release placement involves label persuading distributor release worth getting behind distributor headsup weeks ahead release theyll updated regular progress reports label weve got interview nme adding youtube views day label needs excite show tangible evidence records gathering momentum eventually distributor start making calls retailers label stoked enough interest new release calls lead retail support prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music effective instrument industry getting new music front public simple reason always easy focus radio stations remains easy focus worlds audio video streaming supreme peg hang marketing campaign shortcut flurry radio airplay streams huge like new rules sell whole tour signal rebirth bandbrand build hype towards highgrossing album every one things time rewarding loyal fans garnering new ones process even tectonic thing fixed schedule release schedules rarely fixed dance music schedules particularly flexible new singles timelines govern release constantly tweaked respond market feedback first activity around dance single get dj feedback feedback awful unusual label shelve release djs back single tested clubs doesnt connect label may decide pursue blowing label enough evidence suggest may onto winner theyll find extra cash start promoting single among tastemakers love green light likely given spend bigger bucks video assets social media pluggers ahead proper release month line journey records impact measured every step way execs constantly asking well enough justify time cash investment ongoing measurement impact sole domain indie dance labels major labels continually measuring singles impact making decisions back whether go hard copy cd even vinyl increasing promotion marketing spend constant feedback reduces risk potentially costly mistakes also allows marketing promotional activity shaped fly singles proving triumph underground failing impact radio example label may throw money plugger lessons selfreleasing artist firstly flexible release schedule set stone instead shaped fly respond singles journey schedule secondly keep thinking bottom line artist suddenly gets invite onto jools holland label thinking exploited could new jools mix made available may clich\u00e9 jungle think guerilla warrior keep moving think feet make sure release dont get stuck prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music plates beneath industry torn apart humble single continues deliver goods week week week singles generally work around week cycle cycle length time start single campaign end among majors cycle typically weeks sometimes extended weeks rarely less different genres require different cycles dance single might need weeks chartaimed poprock typically requires whole weeks end week cycle next cycle begins service next single typically leading album patient world isnt waiting album watching development artists like dua lipa jorja smith mabel sigrid youll see two years several singles album release fact sigrids case working towards first album nearly six years dermot kennedy grace carter sell tours album bag world desperate album age streaming noones dropping needle listening track one end st century album simply collection single tracks might stream big others barely get listen prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music selfrelease youre one tiny percentage acts catches eye eager ar scout early career releasing record never cross radar every step way taken care ways described far chapter team supporting work alongside make best music within budget youre camp selfrelease offers means getting music onto world stage boutique online stores also big players like itunes spotify selfrelease offers event around build marketing also means generate income good news never easier release record anyone everyone whats hard pushing noise getting people stream buy sufficient numbers make impact two challenges tackled comprehensive plans combat laid chapter brand chapter spreading word look selfreleasing starting crucially selfrelease good time selfrelease youve recorded something worth listening recorded mixed high enough standard worth listening bit inevitably subjective think brilliant wouldnt writing songs trying get heard need realistic releasing track requires work time least financial outlay wasted track bad even bit meh releasing substandard music brand subsequently career artist favours track released part story part history rights reservedthe business music chapter releasing recordthe business music number one reason demos binned ars music playing scratch save time effort speak trusted friends preferably friends also make music seek honest feedback get thumbs majority commit releasing track high enough standard hand measured objectively difference good bad recording mix worlds apart good mix reveal colour life movement songs arrangement relationship artistry song craftsmanship recording mix usefully summed formula great song great recordingperformance great mix great prospects exceptions number great songs mixed badly kick ass mixes songs never made past rehearsal room small indeed abandoning art sake career flip side releasing track early releasing youre compulsive tinkerer perfectionist youre either youre good company plenty musicians groups perfectionist streak means youll always pushing better artistic output theres point legend head endlessly refining sound editing lyrics tweaking mixes fine point somewhere line need free music confines studio let stand two feet remember artist ever built career hard drive full song ideas one ever hears dont overwhelmed amount work say five six tracks presents better releasing one track month six one go take one track time finishing ready release remember sites like soundcloud give ability overwrite old versions songs youre committing forever hit upload button course formally releasing track itunes instance doesnt give option end unhappy least bar set next release even worlds best artists bemoan quality early work polar opposite perfectionist impetuous cannot wait world hear latest work heartbreaking genius us take comfort maxim guided artists generations credited anyone e forster leonardo da vinci work art never finished merely abandoned prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music youre interested one noteworthy example great song mixed badly metallicas single one surprisingly timid drums allbutnonexistent bass review justice album allmusics steve huey commented records weird bone dry production cold flat sound engineer fleming rasmussen oversaw studio recordings laid blame sound final mix squarely producers steve thompson mike barbiero dont ask happened wasnt mix observed richard buskins classic tracks certainly sounded lot fatter recorded starting musicians lay demo tracks perform basic mixes laptop fine youre refining craft uploading selfmixed demos clearly labelled demo soundcloud formative part establishing identity early days plenty artists use home setup record tracks ready selfrelease engineers mindset reasonably equipped project studio means go producers manual buy attackmagazinecom outlines need get great results home youre band drums record high energy guitarists powerful amps probably better finding local studio engineer understands needs demands signal fidelity audio separation along skills equipment required example mic drum kit mean getting even passable results using home setup tough youve recorded raw tracks youve got three options comes mixing mix song studio using inhouse mix engineer take bounced stems separated audio files home mix song ordance hip hop exceptions prove rule advice picking studio producer assumes band artist backing band youre singersongwriter nice microphone welltreated space theres reason cant get good results recording home equally dance producers either mix box small selection outboard ever require services pro studio hip hop lies somewhere middle production work usually happens home studio professional space may hired vocals end long quality final mix high doesnt matter takes place cases need independent mastering recommended good mastering engineer may comment mix advise make better mastered track finalised correct level media broadcast download streaming added gloss cohesion takes new level prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music send stems thirdparty producer mix mixdown makes huge difference final sound record metallica found one poor choice producer mix engineer ruin even brilliantly recorded song difficult finding experienced mix engineer producer ask around local music circles online search freelance producer mix engineer search mix engineer listings fiverrcom hundreds producers wholl take stems mix also dozens virtual studios offering range services recording mixing overdubs using inhouse session musicians look discogs see produced records like sound reference discussing sound youre prospective engineer even hire afford challenge looking producer find someone gets music enough theyre pro tools wiz vintage neve console todiefor studio far important theyve worked records similar genre share vision want mix music achieve production integral aspect brand want sound aggressive powerful haunting ethereal admire slick production style mark ronson lofi washed kind sound producer doesnt understand vision risk frustrating outcome wellmixed track isnt picking right producer start clearly communicating youre trying achieve minimise risk expensive heartache youve got mixdown youre happy time get track mastered ever listened one demos alongside commercial mix wondered sounds goddamn quiet live recording best kind release almost always new track professionally mixed mastered socalled studio release theres another option live recording chapter describe possible plugging hd recorder sound desk gig get decent sounding live recordings means dont time inclination learn record home money go professional studio live performance offers alternative source material fans stringent quality rules apply live recordings studio ones mean good equipment experienced mix engineer topnotch performances actband get right market accordingly fans gigs often good market live cds live recordings fill blanks scanty release schedule add financial bottom line time prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music thatll partly track isnt mastered mastering lastinline process brings track similar loudness level commercial mixes also correcting tonal problems adding final subtle sheen polish mix best performed specialist mastering engineer producers mix engineers may offer mastering service skillset experience required different every tracks mastering needs unique depend medium plan release mastering vinyl releases involves different processes mastering mp lesser extent genre music make taken alongside high level skill required get good job means argue case chapter team using professional since get track mastered abbey road whole album guy mastered led zeppelins digital reissues online would risk anything less best longwinded way answering opening question right selfrelease answer summed succinctly follows time right selfrelease track good enough sit alongside professionally recorded mastered tracks second equally important answer question regularly every month least see chapter brand self release obvious answer obvious question get great music course make money youve got loyal fanbase thats good reason answer long way touched introduction releasing new track one best marketing hooks book selfmade story justifies indeed demands press release much social media noise make youve got established prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music relationship tastemakers new release excuse get radio play onto blogs matter releasing track also good way signalling intentions particularly early days career making music available buy key step creating complete picture savvy engaged creative artist record label ars andor managers start taking interest fact tracks spotify apple music itunes elsewhere video three youtube demonstrates take seriously importantly demonstrates recognise business like realistic commercial turn mind collectively selfreleasing single four important things necessarily order builds profile builds fanbase demonstrates labels youre horse worth backing makes money prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music release music dont get confused uploading demo soundcloud putting music sale bandcamp commercial release commercial release real deal requires availability recognised outlets including spotify apple music download sites itunes amazon streams sales numbers also count towards chart positions sorts companies beckoning telling easy commercially selfrelease heres reality need aggregator say service could get music big digital stores luck services exist called aggregators aggregator distributor enough product warrant deal big stores job aggregate collect digital product tens thousands individual artists small labels place music sale download streaming platforms think middlemen take music using industry clout get onto digital shelves important outlets aggregators created equal one different deals different download stores streaming sites see need one aggregator also offer artist variety additional deals services different price points emubands example offers simple distribution service oneoff fee annual reregistration nofrills service get everywhere need sites offer addons price ditto instance offers series packages different prices simple promotion press campaign full threemonth press publicity package support release strategy prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music recommend one aggregator another weigh offerings strengths weaknesses choose one works best crucially music chat musicians read reviews homework signing paperwork think carefully need specific release well already good marketing promotion going requirement likely music accessible youll one driving audience financial circumstances also inform decision youve spent money recording mastering youll probably opt service charges nothing get tracks sale keeps income music generates aggregators explain deals fairly straightforward legalesefree language still need understand deal check small print costs get music major digital stores aggregators need cover costs either charging oneoff fees taking cut royalties mix aggregators add annual fee keeping product online watch annoying log distribution account find album listed taken forgot pay fee onl need one aggregator choose carefull world aggregation things changed radically past years used make choice pay money upload tracks everyone see aggregators introduced ar policy want hear music check profile dont measure turn awal artists without label long time favourite unsigned gone path others havent cd baby example started originally distribute independent musicians cds still offers service part total package release digital ether including extra payment marketing promotional tools ditto tunecore names youll comes across emubands choice highlevel professionals definitely worth investigating homework aggregators charge oneoff fee others take fixed commission sales google music aggregators take time read reviews different services poor reputations choose wisely think aggregator ar policy would great least give shot rejection part game acceptance always joyful affirmation prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music dance music specialist retailers beatport factor terms dance music kudos beatport pretty much rules sites like juno traxsource trackitdown offer useful additional sales profile speak sector industry insider even three years ago theyd pointed bigger fish itunes committing exclusively beatport would stopped progressing itunes principle applies today streaming takes pole position even today itunes apparently sliding oblivion hundreds millions download sales still dwarf specialist sites dont tie specialists twoweek exclusive beatport might see charts gathering chunk sales income also crucially generating useful pr boost really want reach mass audience spotify apple music tidal even itunes time musthaves release schedule legals aggregation legal side aggregation shouldnt onerous agreement asked sign typically contains paragraphs easily understood language far exclusivity goes need one aggregator choose best needs hedging bets multiple aggregators advantages music appear itunes goes store streaming service ending deal simple youve paid annual fee contact six weeks next fee due tell wont renewing might change service service make sure read terms sign make sure also comply termsother aggregators require simple day notice worst case youre happy aggregator choice wont put beyond first year selfreleaser copyrights complication owns aggregation deal retain ownership asked assign rights elsewhere youre talking wrong aggregator except selfrelease cover versions peoples songs kosher aggregator require proof registered writers interest recording ppl ensures writer publisher paid due sales cover version generates prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music lets get physical age digital would anyone go expense producing distributing cds matter vinyl dare even mention shhh cassettes gut reaction theres point forget lets look facts revival vinyl since reminder forecaster hedge bets predicted deloitte worth bn would value format global recording industry yesterdays defunct format years musthave limited edition bruce springsteens vol box set remastered reissues albums pressed vinyl cd version released mean cd doomed want place bet dont let us stop lay money bear mind humble musicassette making comeback point manufacturers announcing new hardware yes new cassette players one reason countries yet fully embrace digital germany instance revenue still hard copies cds dominate germany great test market new artists easier record company see quick return investment artist takes ragnbone man perfect test case hitting big germany going global cds vinyl still account global turnover cds declining vinyl growing part labels simply catering demands audience seems fallen back love physicality romance sound quality format kind artists work fan bases like feel like something sell lot vinyl says mute records founder daniel miller dont know much people listen vinyl sales prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music get digital download cd well artists put lot commitment making music nice know audience making commitment well putting record rather listening lowquality stream phone speaker part genrespecific dance market legion djs still use decks makes regular pressings sectors indie market seemingly steered teens like idea records bedrooms surprising resilience cd partly explained sales classical jazz recordings entirely driven album sales means paper least unless youre making dance music collectible indie jazz classical large run physical product unlikely lucrative business move good reasons beyond purely financial going physical firstly press reviewers broadcasters far likely take notice theyre presented attractively packaged cdvinylcassette soundcloud link folk tastemaker mike harding explicit spotify sure pandora streaming become engine recovery record industry youre doubt significance go back reread chapter music business itunes responsible download market generating billions dollars revenue slumped levels leading industry gossip apple stop download sales part equation apple growing revenues published streaming service apple music integral streaming since numbers streams contributed chart positions first uk streams equalled one sale meant one million streams equivalent sales equation altered least twice since today weight given subscription paid streams ad supported free streams factor roughly free streams much weight paid streams americas billboard hot calculated flexible much complex basis changed much hard keep conclusion inescapable streaming changed everything including charts even four years ago might forgiven hoping streaming would go away today embrace youre nowhere prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music listening cds due respect dont time download mps cd always get listened secondly physical product still shifts gigs amount major revenue stream glenn tilbrook recounts chapter music makes money grow fanbase thirdly cleverly packaged limited edition become marketing story right witness recent growth interest around world record day large vinyl runs major indie labels pressing ahead nostalgia abounds comes physical formats gives readyrolled pr story make limited nature pressing also gives music extra perceived value among fans dont automatically overlook physical might need stand noisethe costs physical pressing physical units neednt cost earth cds major choice duplication replication duplication similar process cd burning people home past good small runs cds vinyl wallet might cost per cd jewel case fourpage booklet nearer replication professional standard label screenprinted onto disc cds pressed specially made glass master want copies replication way go cost less think shift copies cost come nearer p unit dont forget also sell cds bandcamp page important set price take account much cost manufacture crucially much postage packaging cost deliver customer typically higher cost raw cd prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music countdown release youve mixed track high standard youve mastered youve found aggregator chosen level service want infrastructure place unleash record world release day theres lot track receive attention deserves startling number todays records fail generate single sale music online sells zero single digit units releasing track isnt achievement used anyone laptop song thousands releases added itunes every day testament trick getting others hear like invest money supporting releasing music part longterm plan develop career means record needs accompanied marketing fans need know need excited record release unique moment deserves demands pr support event around generate online assets leads sales assets right marketing buzzword covers everything videos blog posts interviews photo shoots things properly requires time also requires schedule governs practical elements happen artwork finished book job cd duplicator planning hard copies send press release prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music self release timeline note schedule detailed following pages designed rigidly followed noted earlier chapter standard templates govern single releases flexibility key events happen around campaign single getting picked radio interview creates unexpected buzz may mean tweaking schedule make new situation visions goals says avicii manager ash pournouri moment think stick firmly plan probably fail cant flexible manoeuvre obstacles path goals also really important release date comes end schedule unlike industry different release impact weeks see common threads major indie releases building one date hopefully experience surge awareness putting line front page promotion see schedule useful starting point shaped according needs single even follow letter shouldnt go far wrong weeks impact essential prep period deciding want achieve release gathering assets see assets need right also completing early admin dont forget brand story pulling together help focus wont reinventing wheel remixes part release commission youre familiar term stems google get stems remixers artwork complete close completion assets need assets music industry shorthand elements go releasing music track asset assets include videos youve made press release mixes photos taken support new single sleeve artwork also asset assets new release incorporated electronic press kit epk see chapter youre releasing digitally hard copies gathering necessary artwork assets relatively easy youll need square packshot different sized banners different stores plenty online sources help format size requirements youre also pressing cd vinyl additional requirements youll need get competitive quotes range pressing plants bear mind lead times vinyl pressings might wait six weeks decide early order early prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music youre using third parties pr agency plugger etc unlikely first single need board single schedule diaries momentum picks theyve got capacity service track planning event launch single book venue youre also touring support dates either need booked need get diary pronto havent already time join territorys performance rights collection society prs ppl uk ascap bmi usa europe country without registered new release generates radio performance play therell way receive royalty payments youve already joined go account register songs releasing weeks impact buzz starts period building initial burst buzz around single first press targets magazines like mojo q uncut specialist titles genre socalled long lead publications require material least couple months ahead publication reviewers traditional media make time listen new music deadlines schedules longlead monthly magazines need press release review cd new publicity photos time make decisions three issues ahead dont delay contacting send copy single along press release see epk link pr assets youve prepared dont restrict obvious music mags fanzines try national press review sunday times culture arts pages guardian telegraph bring wider audience specialist magazine dont let personal prejudices self release timeline weeks impact essential prep buzz starts pick pace build hype digital release interviews exclusives last push release day launch event physical goes live week release dont let prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music get way dont like particular publication potential fans might time pitching shortlead press blogs specialist online magazines dont rigid deadlines secure promo press slots coming weeks pitching journalists avoid blanket emails stage youre looking secure future coverage chosen specific tastemakers cater kind music make try come different angles different publications maybe offer one exclusive video couple weeks youre release partygig time announce fanbase youre playing gigs fans tour dates might also want post video clips rehearsals youre servicing dance single send single least one mix djs anatomy press release absolute musts press release artist name title songepalbum short bio cover artwork picture band applicable release date contact details name phone email instagram facebook soundcloud youtube link etc ideal world release reflect branding youre going lofi diy aesthetic might consider handwriting press release example top release headline short snappy catchy editorial text new release kept minimum written maximum effect even brave new world digital interaction writers reviewers bloggers still appreciate personal touch youre personal terms take chat drink show press release youve written ask comments journalists love show skills know shell written simple enough grab attention waffle words keep simple nobodys got time applies journalists radio producers anyone havent hooked first five seconds youve lost use flowery language big words youve lost dont get point fast youve lost grab attention get point keep simple always include link every press release epk prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music weeks impact pick pace essential prep done seeds planted take root coming weeks time world start hearing music consider running online premiere single oneoff realtime showcaseperformance song announced advance fans via newsletter database social media might also give friendly blog details advance hacks love exclusive release week nears ramp social media begin dailyupdates facebook instagram twitter get fans involved let hear best new material release new photos single shoot gigs support single album majorland tour almost always supports album sales album generating interest tour vice versa youre selfreleasing tour serve similar purpose prompting interest singlealbum marketing pr around single boosting audience numbers gigs neat twoway mutual interest generator upshot single sales ticket sales hopefully fans scale gigs book depend career major labels often work release schedule around couple big gigs glastonbury say performance mobos youre self releasing glastonbury main stage unlikely agenda youre uk ready proper touring try targeting college circuit gigs contact student unions directly also booking agents specialise make life lot easier dont expect much cover costs expect raise profile learn ever thought possible youre stage college tour booking many local gigs fill diary travel far afield remember youre middle event fans friend film gig even better go live instagram facebook launch event different tour exists solely promote new release artists early days might simple gig friends youre career could fuller press launch media showcase although even major acts choosing go lower key route putting small gigs select number fans intimate secret venues whatever make different get people talking choose somewhere interesting involve biggest fans something part wider release story adds rights reservedthe business music chapter releasing recordthe business music studio instagram early asset prep mean plenty fresh content dripfeed regular intervals video photos stories site carefully syndicated others building supported single hits airwaves youre gigging tour well underway start dropping new single set fans dont upload youtube job aim holy grail free marketing spots soundclouds front page added spotify playlist getting itunes featured slide hotspots easy bag possible google tips getting featured spotify ways promote music soundcloud ideas many ideas require good weeks lead time achieved prepublicity press articles radio plays favourable mentions sure draw attention communication media sheeplike tendencies think theres buzz theyre missing follow flock weeks impact build hype period continuing build hype hype directing fans specific release date may think facebook gigs website job keeping fans date dont forget email since continually adding email database everyone date latest news time target radio tv vibrant local station features local artists broadcasters among supporters see chapter spreading word every single time email media people digital mainstream always include link epk press release make easy find need even youve sent dont major deal little point trying get playlists major radio stations bbc exception introducing strand bbccoukmusicintroducinguploader go specialist programmes playlist doesnt rule target best internet stations style music americas college radio network good outlet properly independent artists opposed genre indie music prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music challenge period keep things fresh means unearthing new fresh content maybe extra mix cheeky bside mashup behind scenes video often keep pressure social media dont forget maintain media mailing list email database new contacts tie final details single launch party youre one planning physical hard copy release assets duplicating company hadnt planned physical single campaign proving successful theres still time remember keep reviewing milestones achievements theres always time try something new may also want start offering preorders vinyl cd upload single mixes chosen aggregator minimum three weeks release date dont might miss release date altogether check aggregator much notice need hit selected date weeks impact interviews exclusives last push campaign going well movement online offline radio even local tv youve made presence felt instead running steam still aces hand keep momentum going miracle secured mainstream press coverage mojo mixmag etc find havent dont downhearted national press many calling chosen personal got golden ticket shout instagram facebook include links people see real use leverage coverage elsewhere time put video youtube vimeo remembering announce link website social media email fans leak details secret launch gig select rights reservedthe business music chapter releasing recordthe business music impact weekrelease day finally youre finish line single go live day choice determined aggregator made available sale itunes amazon etc streaming relevant sites still things going week launch party event may garner additional media coverage selling cds launch party nobrainer ultimate captive audience enjoy party youve earned glass two bubbly resist temptation enjoy much individual artist marketing business youve targeted right people might begin see reviews appearing plaster good ones across social media asked interviews accept know help cause dont ignore anyone easy enough say basis schedule full polite refusal contact contact positive ignoring people negative final phase everything say directed getting many people possible buy music turn buzz cash remember three key goals single campaign profile building new fans money bank week release dont let hard work behind may tempted holiday breakdown blowout celebrate newfound superstardom avoid release success theres still plenty money made recouped need find second wind turn much ongoing buzz sales email fan base remind new track add reviews hype email prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter releasing recordthe business music keep tweeting facebooking tell fans radio play tell fans listen ask email tweet presenters requesting particular track tell track promoting single lead track record hit bloggers missed first time round even werent interested setting successful campaign behind position may changed done dust starts settle quarterlong campaign even take shortest breaks youre serious building brand cant stay public eye long means time start thinking next release prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter business music wish music business course could taken kurt cobain try treat money im making like last time im going make eminem remember summer holidays started homework thought ill next week end break approached became stressful finally sweating tension attacked two days due back school become massive thing head remember feeling well thats looking business gets like dont look business doesnt like hit big time couple minutes day keep straight narrow youre something wrong earn money things become complex point youll paying someone else workin chapter overview day one declare income progress tax return choosing accountant vat vat eu downloads legal business frameworks solo group partnerships limited companies making right decisions example accounts spreadsheettaking care business prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter taking care businessthe business music outlining easy quickwins keep financial house order lets talk necessary everyone compelled law pay tax certain level income time writing level called personal allowance uk people employed taken care uks pay earn paye system means deductions happen source employees paid salary income tax national insurance contributions taken easy systems like operate around world musician complicated almost certainly going selfemployed making responsibility ensure report income accurately tax office government department looks tax responsibility cannot ducked crucially responsibility alone worth repeating tax affairs responsibility accountants bookkeepers mums forgot post important letter tax matters buck stops individual taxpayer lesson one tax really dont want messing local national tax office may read stories major corporations paying tax think ok ok ok may believe ethical argument good luck explaining position court corporations get preferential tax treatment pay millions topflight accountants ensure breaking law avoidance legal evasion isnt affairs bearing situation lax dishonest tax affairs give rise court action fines particularly imaginative land jail tax around world every country tax rates rules apply selfemployed musicians us example elect estimate pay tax quarterly beyond scope book give detailed information every country much written uk variations country bottom line dont hide responsibilities get informed need pay need declare relevant authorities plenty sources online thousands pages help forums welcome questions even least informed rights reservedthe business music chapter taking care businessthe business music laziness carelessness deepseated fear spreadsheets reasonable excuses tax officers lower naughty steps even smallscale investigation waste time money energy far better invested music heres nononsense guide keeping financial straight narrow day one whenever spend anything business get receipt first bore soon becomes second nature costs new guitar latest version ableton flights gigs referred allowable expenses say offset legitimately income costs netflix subscription christmas presents dog generally speaking costs directly associated business allowable surprising number might consider personal costs including bills electricity gas work home example may allowable due course youll get know begin declaring income music common question among musicians start declaring income music better ask simpler question start declaring income income music different income anything else adds amount tax officials deem taxable need declare day job pay tax example even consider music hobby still declare significant earnings music significant earnings unlikely include cd would include cds might include cash hand occasional gig would include multiple gigs even cash gigs year different question start treat music income business opposed personal income europe uk income threshold compulsory start charging value added tax vat point choice see business entity point really treated business purpose tax involves admin paperwork benefits claiming certain expenses taxdeductible instance making decision get informed talk friends similar position ask online talk accountant prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter taking care businessthe business music regular allowable expenses look online ask accountant job necessarily know letter receipts everything want tax man take account comes filing endofyear tax return see accountant book keeper able sort relevant piles set simple spreadsheet excel numbers free spreadsheet like googles sheets job moneysavingexpertcom also useful selection accounting tools left right set columns follows column date spentreceived money mean dont even enter invoicesreceipts date order enter order come hand youve finished spreadsheet sort function put everything date order columns note either invoice number column related job followed column brief description work gig session guitar mixing etc spent money travel food equipment column followed purpose expenditure getting gig entertainment new guitar strings column column record amount money coming income column record amount money spent outgoings spreadsheet accurately mirror happening business bank account see example spreadsheet set detailed end chapter expenses must backed either receipt invoice also useful keep file copies invoices show money coming note enough accounting purposes show simple cash till chitty paypal receipt must receipt invoice original store service provider name date details goods purchased joe bloggs guitar shop guitar strings prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter taking care businessthe business music week spend five minutes entering recent spending spreadsheet entering spreadsheet carefully file receipts make sure request itemised vat till receipt card receipt keeping order entered spreadsheet time file endofyear accounts hand accountant neater organised youve less time youll spend sorting filing always invoice work done even youre paid yes even taxman access facebook profile think dont care free gig played dog duck last tuesday youd wrong musicians think theyre flying radar shocked hmrc presenting lists gigs theyve done havent recorded invoiced paid spreadsheet software simple invoice template unless feel pressing desire design use template record transaction doesnt need work art keep track invoicing use simple numbering system foolproof one would include initials year month date like pp also help digital filing file strict date order issue one invoice day simple enough keep readily identifiable adding affix give pp zero digit important digital filing system initial digit given preference file order go youve got mess hands etc take precedence alternative use number cloudbased invoicing book keeping utilities like xerocom freshbookscom waveappscom require hours learning basics take care almost everything related accounts invoicing vat returnsthe tax return major responsibility selfemployment uk submission year tax return document supplied tax authority fields detailing revenue kinds sources well costs associated business complex final calculation tots various figures many boxes give final fee pay occasionally youre lucky business going pan may end getting tax rebate dont wait last minute file tax return go online httpsearchhmrcgov ukkbhmrcformsview pagerecord go process know whats involved make list information required time file return youve got information required hand things compare pain rustle together receipts day submission deadline even submitting single day late generate fine prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter taking care businessthe business music selfemployed person onus let relevant tax authorities know situation uk means registering hmrc selfassessment sign httpsonline hmrcgovukregistrationnewbusinessintroduction find much wwwhmrcgovuksaselfemphtm plenty clickthroughs make brain hurt bear mind go pain nothing compared pain getting wrong side tax authority sums coming bank account music start get serious simplify matters considerably open separate business bank account keeping business income separate beer float gym membership standing order saves lot headaches progress come time career hopefully keeping track income expenses longer fiveminuteaday job get put aside month bookkeeper see chapter team still need ask keep receipts bookkeepers job data entry keep top regular financial tasks vat returns example see choosing accountant although vast majority accountants bookkeepers trustworthy instances individual accountants entrusted clients affairs embezzling funds sting among others lost nearly way best advice choose accountant musicmaking clients books although good accountant turn hand businesses one speciality music likely better understanding specific deductions allowed experience clients situations may apply choose firm multiple partners rather solo accountant big firm accountants partners best insurance job gets done properly addition personal accountant leaves retires expect affairs passed properly briefed another partner use accountant different managers keeping distance personal financial situation shared professional finances bad thing trusted independent third party looking finances alone common sense prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter taking care businessthe business music growing business may required submit doesnt alter ultimate responsibility accurate truthful timely tax authorities bookkeeper wholl face music irregularities accounts information return inaccurate buck still stops financial affairs may also benefit accountant see chapter team bookkeeper simply keeps books good order accountant proactive understanding tax position help structure finances save much money legally possible able advise allowable expenses complex take longterm view tax allowing example offset savings across tax years advising investments yawn pensions double yawn kinds sensible things musicians find immeasurably dull vat god save us vat value added tax except wont vat tax european governments places goods services purchase rate varies country country similar sales tax us except sales tax mostly stateimposed five states sales tax uk vat goods services currently stands buy keyboard vat paid retailer directly treasury idea vatsales tax tax spend rather earn thankfully wont need worry turning around uk countries different rules point charging becomes compulsory business turnover amount money invoiced single tax year vat digital eu sales jan vat rules eu countries changed companies individuals selling digital products services including music downloads eu territories pay vat sales rate determined country download socalled place supply minimum turnover threshold rule meaning even make little digital sales still perform additional accounting task complex time consuming consequence thousands musicians stopped selling downloads direct affected three choices stop selling carry selling filling relevant quarterly paperwork uk vat moss makes little easier best divert direct sales towards third party distributors look accounting headache cd baby example takes care additional accounting paying royalty required vat deductions made prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter taking care businessthe business music arguments sake lets say download sales merchandise gigs made way bank course tax year turnover tax owed turnover calculated k minus legitimate costs vat different turnover reaches socalled vat threshold around k uk low elsewhere europe paying tax annual profit also start charging vat products services tax authority deems vatable musicians almost exceptions rule rule various implications musicians bad vat registered charging gig add vat extra means overnight raise prices way round include vat gig fee leaves worse vat element pay hmrc bad news addition annual tax return submit quarterly vat returns thats another four forms year correct delivered time fortunately hairlines silver dark vat cloud firstly time hit vat threshold almost certainly hired bookkeeper accountant know aspects services provide exempt vat add bookkeeper also usually file vat returns behalf secondly importantly vatregistered start claiming back vat charged legitimate costs new keyboard cost including vat claim back vat element costs business start adding significantly sometimes advantageous register vat businesses voluntarily register vat hitting threshold either way complexities vat lie long way musicians time get capable hands good accountant prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter taking care businessthe business music legal framework solo group information assumes youre solo artist youre part group rules apply two exceptions firstly youre going looking business therell one unfortunate sod whos good stuff thats sucker whos going take care thats still need take interest financial affairs directly impact earnings b chosen unfortunate sod useless andor dishonest business could fold even taken secondly various options structuring business uk one person involved solo artist almost always operate socalled sole trader tax purposes group equivalent business partnership third rarer option form limited company whichever choose almost always one three dont take advice proper advice professional mate pub knows guy knows guy finally remember band responsibility hmrc taken seriously sole trader responsibility comes heading jointly severally means responsible ensuring accurate truthful timely information given tax office dont try pointing finger blame johnny unfortunate nominated take care business need make sure know whats going return needs filed everything stated supported relevant paperwork al ternative frameworks partnerships limited companies business partnership business two people share responsibilities running company profits usually always split profits equal one hence partnership business prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter taking care businessthe business music partnership business framework usually supported partnership agreement legal document youre band producer coop dj partnership need written agreement members setting share profits receives common enterprise common enterprise things together like recording gigging selling band merchandise write material collectively agree share equally writing income ustyle also becomes part partnership agreement pay particular attention also advice collaboration chapter publishing deal one main writer income specifically excluded partnership agreement instead writer separately responsible hmrc declaring additional income songwriting pay tax extra income accordingly limited company another legal entity different stringent requirements instead share profits governed partnership agreement limited company issues shares total value band four musicians might divide company equally receive shares limited company requires specific personnel fulfil certain roles specifically one directors company secretary case fourpiece band likely band member would director one taking additional responsibilities secretary finally limited companies file additional paperwork hmrc also companies house uk including annual returns minutes partnership responsibility single collective thus term jointly severally one runs cash others held liable courts people outside company owed money although forming company expensive time consuming forming simpler partnership although plenty online prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter taking care businessthe business music companies wholl look fairly cheaply search company setup two pivotal advantages firstly goes bust youll usually protected financially limited company notional worth based much shares bought issue shares companys notional worth thats word limited comes event company failing directors liability money owed creditors limited time get carried away creditors show business failed negligence criminal activity part directors come every penny owed including home possessions secondly limited company properly run also tax efficient group people signoff worth noting individuals also operate companies creative sector many choose efficient way structuring finances youre considering seek advice best option situation making right decisions music industry abounds stories artists whove ripped badly advised plain stolen various financial advisers members take discovered scheme invested purportedly encourage british musical talent looked uks tax authorities tax avoidance scheme courts agreed messrs barlow owen donald multimillion pound bill pay artists obviously defrauded leonard cohen famously went zen monastery meditate five years came back trusted friend manager kelley lynch stolen almost money two cautionary tales different three members take given appeared sound advice investment scheme around prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter taking care businessthe business music years hmrc decided said tin instead scheme avoiding tax thousands investors caught moral story even best advice best advisors sometimes come apart seams consequence probably best play straight get involved complex tax planning come back bite leonard cohens situation completely different entrusted affairs kelley lynch five years spent monastery misappropriated went away served jail time long probation period bad financial planning also commonplace music industry rolling stones around four years massively successful broke prince rupert lowenstein took affairs made superwealthy recalls first went meet mick jagger furniture house another common problem faced musicians longterm financial planning like professional sportspeople many top musicians relatively short career earnings high unless sudden huge whack earnings carefully invested easy end aged breadline drugs fraud bad advice designer furniture plain careless endless ways frittering away hardearned cash music industry dont another long line sob stories oncefamous successful artists end living poverty misery smart involved see career longterm business hopefully money retire enjoy end always ask questions take responsibility ultimately financial affairs another strand career require level diligence brand songs musicianship prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter taking care businessthe business music example accounts spreadsheet sample spreadsheet shows kinds costs might incur single month solo musician alongside typical sources income costs ones tax authority would usually accept cost business would therefore tax deductible note word usually though example case study illustration talk sterling uk tax authority hmrc rules differ country country check situation qualified professional costs income explained prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter taking care businessthe business music costs sometimes travel gigs bus like residency red lion equipment need times take cab guitarist needs bring amp guitar january recording tracks studio press cd sell gigs studio cost half day january took delivery flyers distributed promote gigs next four weeks occasions home schedule meant couldnt eat tax man allows small amount food travelling work legitimately charge share domestic costs use space home run music business based amount space allocated business may whole room set recording studio amount time spend business house total size home instance using one room five room house exclude kitchen bathroom using roughly one fifth living space total rent utilities come per month calculation based one fifth lets say legitimately workrecord home three days week final calculation tax man per month divided seven days day multiplied three days work means asking tax man offset month income home officestudio facility note asking tax man hmrc may agree calculation ready negotiate prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter taking care businessthe business music income weekly residency red lion pays played two gigs club pays badly played one gig club pays well also played gig plough pub little way town tax case study income turnover month costs month profit simplified example assuming relevant tax threshold would expect pay tax important understand tax man wants cut earnings example job pay tax earn paye hmrc add earnings earnings music order calculate tax owe personal allowance used full parttime job pays year taxed additional earnings music prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter business music get really good manager allows focus musician focus darker art record label music industry james blunt gather around way top help determine successful b much enjoy journey c much money personally bank pretty much every musician starts alone thats absolutely right professional interested write early songs develop style slave away daw mixing debut ep paying team stage waste time money also important understand start team reach top ladder unlikely group people put foot first rung must necessarily helped push middle top dont develop unnecessary attachments business business need grow thick skin comes business relationships say unpleasant categorically dont unpleasant bad manners rudeness place good business relationships behaving badly way mean someone bad things say youre famous chapter building team lawyer manager record producer engineer mastering engineer promoter booking agent designer publicist pr ar plugger bookkeeper accountantyour team prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music way back better brand career ultimately health things arent true chapter profiles people youll need around get top tree top youll need way youll need time may need weve also profiled industry people whore unlikely ever team youll inevitably come across point journey lawyer comic spike milligan said contract another way saying dont trust contract law industry grown large hungry simple truth contracts work long working relationship two signatories record company publisher still cordial idea fragile overpriced documents one side wants lawyers begin arguing semantic meaning words never even noticed signing followed advice even read fine print thought understood times something crucial missed lawyer whats required draft look contract complying law wishes ask lawyer sign side letter guaranteeing contract fireproof watch chin drop face flush still need lawyer sign deal anyone including manager looked lawyer music business specialist lawyer contracts necessary compulsory noone anything without one part process ensuring wishes expressed whichever contracts sign understand sides position ask awkward questions read every clause lawyer explain wording unclear end day remember milligans succinct observation contracts another way saying dont trust trust prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music breaks prove worth paper theyre written means important work relationships rather rely contract relationships lawyers youre better needing recourse courts knowing subclause inside note theres point approaching lawyer calling bitter splits family law practice local high street going set way music superstardom looking legal practice specific entertainment division lawyer two team specialise solely music around search music lawyer online lawyers direct ties best managers go detail chapter taking care business section entitled making right decisions manager supermensch legend shep gordon documentary longtime manager host music alisters including alice cooper blondie anne murray luther vandross film shep gordon says good manager three things one get money two always remember get money three never forget always remember get money money measure managers success whatever else bank balance barometer arent bringing dollars theyre failing counts get money requires host skillswhat manager unlike decade ago management longer simply negotiating record publishing deals counting money rolls todays manager expected mentor help develop youre ready big time even advise branding presentation may excellent musician songwriter enough hours day become expert intricacies music business finer points publishing contracts makes manager silent partner rise fame one spinning onehundredandone plates weave magic stage studio james blunt notes chapters opening quote really good manager allows focus musician focus darker art record label music industry prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music manager well connected levels music business consummate peopleperson music industry allrounder need able tackle raft everyday business advising contracts advising oninitiating recording sync deals working booking agent get gigs theyll also exploiting revenue streams third party licenses sponsorship deals good manager access team trusted third party professionals turn need lawyers producers marketeers pluggers manager nonexistent contacts book unlikely stay business longchoosing right manager hear people say hindsight course brian epstein good manager beatles beatles never secondguessed disrespected working without rule book way best manager beatles could asked things moved time epstein died allen klein came along klein money man whose vigilance discovered unpaid royalties made money beatles epstein ever could yet epstein held band together klein split apart george harrison particular outraged commission klein took bigger cut individual beatle klein admission biggest bastard business entirely honest lets say klein brought beatles didnt know owed still resented several million took commission important take everyone liked brian epstein beatles loved set template improved upon successive generations managers guy want want biggest bastard industry understand biggest bastard slice flesh live slice probably bigger would youd chosen mr nice guy hand choose mr nice guy dont complain later ruthless big bastards tend loud opinionated may say things find unpalatable first foremost looking number one work basis charity begins home dont look look end personal choice one make minimum make sure manager weighty mix experience contacts critically success best litmus test success manager success artists rights reservedthe business music chapter teamthe business music manager typically take around artists gross income youre star may able negotiate youre big star manager likely fulltime salaried role want position peg managers cut thats gross income words every earn manager gets receive subject apart anything else tax whether youre solo artist fivepiece band fivepiece band earning get head minus managers shared works less manager understand outset could end resentful managers typically taken artists income record sales streaming live fees merchandise brand endorsements anything else make money scooter braun justin time nominated jeffrey katzenberg time magazines annual time list influential people world scot scooter braun incredibly short space time joined ranks greatest music managers history im convinced scooters warmth heart many young clients gravitate treats justin like member family gushed dreamworks ceo im pretty confident influencing people generations come justin course justin bieber discovered age braun clocked performing neyo song youtube turned one biggest richest names pop well bieber braun also manages ariana grande martin garrix kanye west brauns juggernaut success supremely sharp instinct spotting talent gut asset says deep understanding media marketing pr witness celebfuelled day social media campaign leading release beibers mean example welldeserved reputation nice guy great deal philanthropy pretty much everything involves hefty charitable element theres much career artist management hes also shrewd businessman subsidiaries main company sb projects making waves music tv film technology short braun model st century music mogul youre probably going find guidance anyone quite league certainly looking key qualities prospective manager entrepreneurship marketing vision media savvy energy drive everything possibly get artist far ladder possibly prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music good manager earn share many times todays managers know know groundbreaking work went col tom parker manager elvis presley brian epstein andrew loog oldham first manager rolling stones allen klein stones second manager took beatles archetypal big badass dont mess artists manager peter grant led zeppelin dont forget prince rupert loewenstein took rolling stones affairs klein went work quiet courtly civilised manner ensuring despite oldhams naivet\u00e9 kleins worst efforts stones became rich indeed todays successful artists generally see money lot quicker pioneers reported spice girls worth around split note earned worth achieved less five year career wings manager simon fuller justin bieber meanwhile making money music since dragged youtube manager extraordinaire scooter braun yet currently reported worth somewhere north deep breath according forbes magazine earned alone one tip adam tudhope manager mumford sons ask questions dont understand even manager crucially asking clarification dont understand always serve much better trying front fronting course valued tactic badold goodol days todays managers dont feel know go alone youre going successful career almost certainly need manager fact truer ever success todays industry involves exploiting dozens revenue streams breadth skillset understanding contacts required significantly artists earning potential simply grasp musicians take brand endorsements example major revenue stream artists coming lucrative tieins tech lifestyle brands would artist idea arrange one know agencies personally deal setting deals offense would even know start unlikely good manager youve done musical groundwork want shift career gear manager usually one make happen prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music necessarily feel every opportunity grabbed william robillard cole manager kaytranada says like show artists everything thats available ask want artists says vision usually monetary managers job figure way make profitable patience rarely seen asset past cited uppermost danny reiner part allessia caras team patience key artists others able manage expectations objectives manager shopping list say earlier chapter elsewhere lawyer first manager second contract management included signed without legal advice make life considerably easier shopping list requirements manager even meet one include sort relationship want sorts things expect manager negotiate behalf instance willing trade smaller advance record deal higher royalty rate opportunity ownership recordings say five years managers see big advance first possibly earning opportunity sign faith future manager agree quick buck also looking manager understands work create songs recordings copyright manager looking help exploit copyrights earning commission income generated looking take part ownership copyrights feel constricted sign anyone read reread chapters make shopping list anything looks feels important put theres ageold maxim dont ask dont get may get ask knowing want front massive step also signal manager label youre mug speed things able tell lawyer writing want manager check covered management contract lawyer point anything could seriously damaging future earnings ownership work also flag anything experience counterproductive good managerartist relationship lawyer manager place stay involved process contracts often easier understand look yes theyre couched language feels intimidating occasionally masks meaning thats legal profession protecting interests ask sensible questions like say much label paying streaming clause covers amount ill charged packaging answer clear prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music solid communications structure crucial rush business many management styles artists even single manager use different approaches different artists must though ensure point hopefully sooner rather later money starts flowing get manager need fairly established artistically topclass get manager established managers want see proof live ability kind following top class millions artists managers trying get manager interested nothing show nonstarter anybody waits manager waits record label put stuff must know doesnt work like proactive jonathan dickins manager adele jamie told hit quarters whether means youre funding little record youre putting cheaply going playing live building fanbase creative online cool blog facebook distributing music potential manager want see evidence activity wont necessarily want finished product understand band artist need help become finished product many mentor acts refine brand music live abilities even invest money studio sessions photo shoots improve chances talent heres one manager enviable roster said dont want act needs lots development prepared thats part job love favourite kind artist diamond rough understand itll take time effort make shiny almost always quality act music deciding factor manager takes new talent ill interested act longevity notes manager want career artists ones craft skill stick around ones earn year year matters way massive facebook following prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music youre potential career artist one route best management might lawyer instance negotiated publishing deal lawyers managers share twoway financially beneficial relationship managers send favoured lawyer contracts associated artists lawyer sends manager acts think may interest cosy twoway money flowing one direction artists lawyers interest keep manager well stocked promising artists know artists get bigger need regular legal work kerrrching managers still seek artists youll get top flight management theres already publishing deal offing know several record companies chasing around town managers want hit paydirt much artists ongoing search new talent see scouring internet social media catching local gigs follow steps chapter spreading word build local following become one manager calls hero back yard youre making big enough local waves lucks side may snare manager oldfashioned way record producer manager producer likely important figure rise top manager keeps eye business producers interest music work ensure best sonically creatively always matter confusion record producer role equivalent film director film producers equivalent record company reason long record producers musical directors musical directors specific role arrange orchestration book musicians sessions required even tour performer nowadays producers take role often much contribution project range final say mix micromanaging every step writing recording mixdown process producers craftsmen almost always men see lets talk prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music sex turn ideas performances final polished mixes hit stores charts enter studio producers job get best possible sound also best performance either work studios engineers make happen weave magic behind desk computer screen likely producers unenviable task negotiating technical challenges compositional trials artistic differences new music takes shape studio say fraught business understatement pity producer ken caillat example helm fleetwood macs rumours sessions previous mac album first featuring stevie nicks lindsey buckingham topped billboard charts big things expected rumours buckingham nicks public relationship breakdown founderbassist john mcvie also breaking wife singer christine sleeping drummer mick fleetwood unsurprisingly fleetwoods marriage also cracking lets talk sex controversial state producers male although puzzling also doubly ironic male dominated misogynistic musical style hip hop one early producer stars sylvia robinson produced one raps first hits rappers delight sugar hill gang also cowrote produced melle mels white lines others female producers including linda perry onetime singer four non blondes produced pinks lets get party started trina shoemaker sheryl crow female producers rare breed theres never female winner best producer grammy brit even nominated usually reserved artists produced records youre looking gap market youre female theres one big glaring hole fill producers women woefully underrepresented theyre also distinctly absent behind mixing desk trina shoemaker first female win grammy sound engineering back youll hard pressed find another since fantastic exception imogen heap engineered album ellipse grammy best engineered album non classical prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music imagine patience ken caillat coproducer richard dashut exercise get hour days fuelled mountains coke egodriven disputes lot producer requiring patience job diplomatic skills international ambassador feel also bill bottrell spent close two years life working michael jacksons dangerous constraints neither budget timescale meant project kept demanding life demoralised producer end project quit pop machine returned roots making mixing country music never returned making chart hits producerengineer martin rushent tasked oversee human leagues hysteria album steeped personal antagonism following row susanne sulley quit studio music industry decade production never easy job juggling artistic wishes sensitivities one hand demands publiclabelmanager recording medium best producers come maelstrom fantastic sounding record even many historys finest unknown public hip hop bucked trend generation urbanpop superstar producers like dr dre timbaland neptunes pharrell williams chad hugo nearly well known artists theyre producing kelis britney spears missy elliott justin timberlake jayz eminem cent partly rise big names many todays producers seen collaborators subsequently share financial success hit records see chapter record deal depending level involvement may earn royalties cowriters coperformers make mistake right producer make difference success failure career theres point best songs sound anything amazing best producers weave sonic magic looking work best like artists indemand producers usually managed producer manager taking around producers gross income prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music engineer guy almost always guy studio knows everything works assist producer recording masterpiece given huge growing disparity numbers engineering graduates many jobs industry sound engineer usually highly experienced talented motivated patient studio engineer responsible ensuring everything recorded optimum quality appropriate microphones used set correctly session captured audio neatly tidily filed whether properly marked tape box digital filing system every track recording session easily accessed producer tasked macro big picture delivery project engineer looks essential studio tasks technical minutiae think highly skilled righthand man almost always man producer allencompassing knowledge studio equipment typically resident specific studiodiy mastering peril tempting save pounds mastering tracks almost daws mastering channel presets make track sound instantly louder fatter online mastering services like landr emastering cloudbased utilities allowing artists upload mix receive fully mastered track back next nothing home mastering services like landr deliver reasonable results beware services based algorithms job within limited technical parameters theres far mastering instant volume increase quickwin mastering engineers equipment mere mortals dream vintage expensive innate understanding technical requirements final master transfer various mediums might choose press golden ears ability hear nuances flaws music allow perform final quality control music hits publics ears short mate bedroom pro tools heritage mastering settings going hack sake track place cutting costs prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music mixer since dawn remix era dating back three decades new breed supermixers emerged particularly pop music goto necessity producer artist done thing particular mixed credit guarantee radio play mixing stage often always rarely genres like dance folk sits production mastering processes mastering engineer studio sessions songs mixed still one studio process go dark art mastering performed mastering engineer mastering engineers usually work alone job give finish tracks optimised final listening medium cd mp broadcast vinyl also check fidelity audio album projects ensure track similar soundvolume mastering engineers highly skilled best viewed something close superstar status industry getting tracks mastered best mastering engineer lay hands vital link chain ensure music sounds best producer manager likely favourite goto contact may best go choice look elsewhere go online search mastering engineers youll find dozens sites named engineers also famed mastering houses like air abbey road many mastering engineers offer online mastering send premaster studio online get masters thinking big big enough following think outside box phone albert hall ask much would cost hire evening youve likely never heard show hands put money mouths booked albert hall march set promoting via continuous gigging country first albert hall gig sellout theyve done four times since including th band anniversary recently noone really thought adventurous approach selfpromotion prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music sent back even bigname mastering houses absurdly cheap often offering entire albums less promoter gig promotion runs gamut like parts music industry small vast key word promote publicise market might local band keen start gigging friend whose dad owns pub whos dab hand design asks dad borrow pub backroom night designs flyer sticks around town leaves copies around pub customers see also posts gig pubs website facebook page youre gigging band friends promoter thats small scale end scale live nation entertainment lne behemoth promotes music events also owns many venues events take place lne emerged merger live nation described live events company ticketmaster thats call synergy venues promote events sell tickets initially created lot opposition americas justice department asserted string conditions approving merger uk competition commission initially ruled ultimately passed live nation also noteworthy offering first major deal madonna see chapter record deal changing ways things done massive scale live nation become seen quarters music industrys starbucks disruptive influence generating associated vitriol paranoia areas music promotion something musicians start taking role designing printing flyers generating buzz telling world band gigs equally youve got friend keen taking role cut live income rope earning living promoter lets beat bush hard expected cover variety often hefty costs venue rental prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music advertising equipment rental band entertainment accommodation payment band return get share door takings theres hard fast rule commission promoter band venue taking risk band turn play agree whats fair one notable benefit promotion unlike many areas music industry becoming successful nothing age money know experience like harvey goldsmith promoter put live aid together still years later could like bill graham promoted biggest bands venues fillmore east fillmore west become legend could also fearless approach lot imagination become successful promoter young booking agent booking agent one task get gigs artist band easy eh well turns heres test try picking phone getting booking department major venue chain venues youll lucky get well know talking days full enough already people know diary chocker lets say get someone venue willing spare five minutes going say want book band gig anton corbijn grand designer occasionally designer turn instrumental establishment bands identity extent transcends mere imagery although hes worked incredible range artists art noise david sylvian red hot chili peppers arcade fire anton corbijn probably best known ongoing tenure since mid creative director depeche mode u responsible photography videography sleeve design corbijns grainy evocative visual style fits sounds bands like pair black leather gloves playing huge part defining public personas head honcho depeche modes label mute records daniel miller says multitalented dutchman one person powerful hard find anton grew photographer video maker sleeve designer kind grew worked well still today prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music sure thing sort ticket price thinking erm band album promoting er really believe band fill hall seater know ermer agents know answers questions pick phone know whether band going fill pub carnegie hall know right ticket price range venue know people talk critically people theyre talking know booking agent takes commission bookings smaller artistgig bigger commission designer people may survive journey bottom top likely candidate designer good designer good designer dont need widespread network contacts fact many arent overly ambitious dont want superstar life theyre happy making interesting artwork say good graphic design unskilled occupation remotely suggest anyone contrary great designer truly gets brand add brand immeasurably best designers even help define brand see anton corbijn grand designer however little personally know design dont afraid opinion music story need comfortable every aspect design speaks abstract discussions ambience feel sound pretentious people youre musician expressing second nature whats little pretension friends end cracking good image instantly recognisable coke bottletreating team right maybe public image badass thats public dont act badass around professional team thats say walkover breadwinner advisors treat respect reciprocate ask questions music business complex take much interest career decisions shaping possible dont ask questions paranoid point view ask politely persistent final analysis youre happy response information provided talk manager may tell worry youve got point let manager handle conflict thats theyre thats one reasons get cash prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music publicist pr malcolm mcclaren genius publicist without contacts prior experience managed get enough coverage sex pistols give professionals wet dreams prankster knew would get peoples noses got noses enough important people media could follow behind mopping mess smearing front pages news programmes wont malcolm mclaren youll using orthodox publicist personal relations pr representative people get name media onto blogs papers onto mtv role persuade media tell world music email addresses mobile phone numbers tastemakers journalists editors anything everything get name max clifford banged subsequently dying prison probably fitted job description conventionally mclaren peoples eyes shame quiet professional people push stories media day every day without ever ending jail end spectrum small companies individuals know specific genres inside able service press releases break new acts working media outlets bloggers opinion formers like music good pr give emerging artist hefty leg various stages may require services publicist become major live act without record contract unlikely impossible need hire publicist get press coverage raise media profile bring attention people yet notice sign doesnt cost lot service regret buying signed publicist almost always come deal prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music label isnt looking pr deals probably worth paper written record company invariably pr team either house work hard obtain coverage getting reviewers gigs securing reviews music alongside interviews music press wider media become megastar might hire dedicated publicist person others done also manage public image expert crisis management instance fall asleep wheel car middle motorway discovered indulging indiscreet extramarital sm money theres reason cant hire pr earlier career music brand story good enough talented publicist give even least known artist steroid boost spreading word generating hundreds perhaps thousands new fans even hiring pr short period service release single example talkup upcoming tour pay significant dividends publicists frequently irritate dream stunts gimmicks get press coverage doesnt come naturally try irritated theyre working work anythingeverything feels right story ar say ar artist repertoire hardest word fact yes considerably harder agreeing sign act acts eyes giving key hopes dreams signed artist reality although youre one perhaps record deal odds still somewhere close successful look ar loves isnt need someone love objective enough able see tell whats missing might done artist first record company contact likely ar scout dont get excited young people lowest rung scouring internet likely talent day nights checking acts like rights reservedthe business music chapter teamthe business music enthusiastic scout might get hopes dont make signing decisions boss executive ar department scout sell executive keep feet ground times particularly scout telling fantastic saying thing ten others boss isnt going sign ten indeed might sign none ten scout level youre still filtered youre filter bigwigs back office start listening songs part job pick best debut album identify potential singles point career things take unexpected turn record companies dont always sign think vision might fit vision excited prospect recording contract kind artist refuses compromise sell follow guidance moment say youre signed ar team likely follow instincts rather track record dont speak forever hold peace determined stay true authentic self story management truly tested agree enough clout keep record company back another reason wait best managers world beating door plugger record companies teams pluggers also known promotion people confused gig promoters job get track played wherever music played people unusually thick skin tenacious temperament relationships key programme producers radio tv elsewhere large trust pluggers push anything unsuitable plugger needs tools box simply brilliant record rights reservedthe business music chapter teamthe business music need believe brand youll make job immeasurably easier social media stats healthy may think thats unfair record stand fall merits well thats used thats werent convinced told things instagram facebook youtube twitter important grab attention record companies bear mind radio one playlist committee sits week furnished numbers views follows even listen song see chapter music business make mistake plugger become essential part team nice take dinner make believers insist meeting soon theyve assigned record miss opportunity make feel loved bookkeeper moment earning enough money pay tax need keep record income outgoings start youll keeping books chapter taking care business eventually diary fills gigs become better paid task become chore gets way important jobs nows time hire bookkeeper numbersavvy spreadsheetlover look ins outs cash flow expenses invoices daytoday basis proficient bookkeeper cost little month many online accounting services couple cloudbased software phonebased advisers dont go lowbudget sake bookkeeper specialist software tapped accountancy firm two ask reference check online testimonials browse linkedin profile bookkeeper place thats asked continue receive keep receipts regularly hand data entry responsibility concentrate efforts music promotion marketing prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter teamthe business music accountant financial affairs become complex authorise bookkeeper look daytoday accounts also potentially file official documents like tax return theyll charge small amount extra service money well spent youre road running keep earnings grow affairs complex time come hire accountant whatever read accountants whatever view possible venality tax avoidance starbucks jimmy carr skilled professionals absolutely necessary structuring financial affairs efficient way possible highly trained law profession demands continue training throughout careers accountant uptodate latest tax laws changeable aspects finance lacks required certification struck good accountant save money ensure mega wealth coming way frittered five year blaze highliving inglory invested twilight years dont play humiliating final tours suffer indignity joining tribute band manager usually able suggest bookkeeper accountant although often best keep accountant separate least one independent eye looking financial affairs prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter business music devil details convoluted scarcely anyone understands lisa verrico journalist author record contracts record deal us dream isnt make music genre like dance hip hop stand least chance going alone allure deal might hold sway speaking guardian uk grime kingpin stormzy first unsigned british artist top single said every single thing told couldnt without label get charts get radio playlist ive done artists validation fawned ar types offered contracts lots zeros record deal end often long tough grind place musical map also start something exciting first steps pond ocean time clout label behind moment record deal lands table defining one often lifechanging one read chapter warning sign youre ready got sign youre readyin chapter development deal direct signing deal signing indie copyright recap landing deal sending demos look deal negotiation quick guidethe record deal prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music offer lets start looking record deal guarantee hits success happiness untold riches record deal says agree make records label whose contract signing label agrees makes best efforts exploit music four typical deals may come across examples others almost variations theme instance deal variation deal excludes publishing four deals simplest complex development deal direct signing specific label either major indie licensing specific label deal next pages discuss detail prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music development deal development deal says tin takes usually unheard artist develops marketable releasable product may heard stories prince signed even made record warners agreed advance allow one album would surely fail kate bush signed put retainer two years finished school developed performance skills first album appeared immediate smash today view stories fairy tales say theyre untrue theyre absolutely true theyre different age almost qualify folk memories rare sorts experiences years ago became practically unheard record industry revenues plummeted sort panic set today industry finally gets grip new digital reality revenues rise confidence returning nevertheless offered deal wont look anything like one yearold ms bush signed instead financial investment likely minimal probably end making four five tracks best secondguessed every step way worst pushed directions dont want go development route isnt one wed recommend youre promising songwriter publishing deal call creative deal chapter likely better longterm bet event already resources needed record daw plugins exercise patience forget label developing potentially taking somewhere dont want go instead develop recording songs playing live develop point development deal wont necessary dont patience wait put work youre taking seriously case anyone else prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music direct signing common kind record deal contract label fixed term fixed term legal speak time period typically anything one year five label able pick renew contract year year longer deem interests contract term beyond five years would deemed much labels favour knows youll career shouldnt signed term contract expected work exclusively label see exclusivity delivery whats expected meaning record songs label without directly breaking terms agreement direct signing deal label owns recordings make term contract life recordings copyright see copyright explained later chapter artist royalties fairer today theyve ever old timers would given limb today would typical best managers get power get best tours indeed best everything exact rate depend host factors strength managers negotiating skills yourtheir ability convince label potential strong live following large engaged social media following admit youre already calculating many download tracks need sell cents make first million explain chapter music makes money nothing music industry simple seems record companies spent decades perfecting dubious arts deductions exceptions almost taken artists income royalty calculated prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music caveat downloading way downloads good example things work firstly royalty get based retail price album download retails even retailer price itunes pays price cant easily calculate sorts deductibles applied including typically recording production costs half video production costs half promotion marketing budget packaging costs remember even though digital age almost half sales still physical formats deductions legitimate allowable expenses outlined contract sign top hard copy market returns level copies dealers allowed return unsold free copies review radio stations promotional copies finally dont forget advance even deductions taken income wont entitled royalty payout advance fully recouped earned back label said chapter dont expect see money record sales time soon main disadvantage direct signing contract ends move another label recordings made terms previous contract stay ownership original label third option licensing dealchoosing right deal dont sweat alone many musicians worry intricacies record deal focus things got noticed ar execs first place music brand yes good know stuff dont get bogged deal comes along manager lawyer ones negotiating points good manager talk allowing make fully informed decision best route thats say shouldnt read everything put front sign take particular interest rate royalty term contract ways label able recoup money music sales key clauses contracts time dont sweat every clause sub clause note chapter team final analysis deal relationships good label happy break contract likely heal rift prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music exclusivity delivery whats expected sign record publishing merchandising deal first thing usually demanded exclusivity ie cant go signing deals anyone else standard clause contracts states warrant guarantee position sign contract means youve already signed exclusive contract company warranty company b decided try pull fast one would invalid also fraudulent contract also contain delivery period period time typically six months expected deliver first single ep album label doesnt want sitting around indefinitely polish supposed record contract also often give label right ask recordings within time period covered contractthese rights called options named label isnt guaranteeing finance three albums within say five years contract period option wish contract broken periods first recordings delivered period one happy label pick exercise right period two expect recordings note twoway street label right exercise options end whole contract period artist hand option exercise ie cant demand release another albums might seem unfair remember label spending money time youve made first album accompanying videos label might k red sales show right future options negates riskthe licensing deal major difference licensing direct signing deal term specified contract get rights back recordings could five years could could normal end contract reality somewhere likely seven years term something record company negotiate want see investment back want get rights back still value privilege freedom might expect less advance andor reduced royalty negotiate one reduced advance bigger royalty instance prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music respects deal similar direct signing deductions free copies recording costs et al exception would financed recordings externally bringing finished product label label loves really wants release recordings strong negotiating position side much invested record company might prioritise deal artist confident music long life possibly potential film tv soundtrack licensing isnt royal ty share bigger digest intricacies record deal realise hard earn record sales youd entitled ask whats label earn share cash heres record company pay advance negotiated help living costs work breaking record pay recording sessions pay advance fee required chosen producer stump pr promotion marketing fund shooting editing promotional videos including director costs design print sleeves covers inserts etc cds vinyl applicable manufacture press distribute hard copies cds etc music high street record stores part least support tour extend risk spend international markets hope success countries territories license tracks onto compilations deals include publishing basically theyre forking lot cash lot things even major hit top album start paying back costs advance fact even investing minorleague artist result tens thousands dollars risked whats one time record label taking risk multiple hopefuls adding hundreds often millions dollars apologists farfrom perfect record industry cursing apparent onesidedness average record deal bear mind risk label losing investment high success rate low need make significant sums rare successes order keep moving forwards acts make big bankers covering costs acts dont make also paying salaries everyone need label generate similar success prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music deal socalled deal shiny new future record industry decade back shine come little hasnt taken hold predicted still worth aware deal circle degrees take piece paper draw circle centre write around circle various types income expect derive making music see diagram right deal weve kept diagram simple improbably unlikely pie would divide equally nutshell sign contract organisation could record company could marketing company could even corporation interests concert venues broadcasting lock stock barrel recording publishing merchandise licensing touring much else besides period time dictated term return expect see net income bigger name artist bigger percentage able negotiate type deal emerged fresh thinking light dive revenue music sales record companies asking invest money building artist share revenue touring merchandise sync deals justifiable think depends view record companies invest money legal specifics deal similar record deal recording royalties income merchandising income touring income licensing channelled company signed deal electronic musicians andor djs would expect dj booking income contribute pie return taking slice organisation contracts support financially expertise disposal maximise aspects careersongwriting gigs touring merchandise sponsorship music sales licencing sync dealspersonal appearancesanything else prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music true deal take share songwritingpublishing income note approach particular part deal care lose bigtime sign publishing company doesnt fullyfledged music publishing operation dont exclude publishing deal get socalled deal advances money youve earned advance says tin payment advance earnings expected make future advance paid recouped legal speak future earnings begin materialise see another penny three main entities might pay advance record label publisher merchandise licensor advances usually paid sign contract made sign commitment label publishermerchandiser help make ends meet wait cash roll hit albumsonglifesize figurine lineso merch licensor advances merchandise sold gig tour wont see cash theyve made least would otherwise due golden rule advance dont blow wine women men song advance live money earned sales starts materialise also understand beginning well advance might get signing record label likely consider cost recording album least half cost filming promotional videos expenses identified contract loans take back costs share royalties paying cent prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music signing indie label deal independent label doesnt look different paper deal major bar two significant practical differences firstly indie labels lot less money spend major label might spend new artists recording marketing promotion tour support indie youd lucky find budget one fifth secondly almost certainly wave goodbye idea advance keep smoothies next two years indie label advance mostly recording costs unlikely large budget glamorous studios likely provide enough juice cover recording labels inhouse facilities one indiereleased album cant name artists sorry spent nearly three months uk top peaking number three made budget certified gold following year another big name artist whose hit days long behind released album made entirely producers shed cost around xx meanwhile recorded debut platinumcertified selftitled album xls inhouse xl studios small vibrant space created engineer roadaigh mcdonald disused garage alongside labels west london offices might make seem like pitching sign indie far right indie right artist work wonders robert wyatt credits career revival right pairing talent indie rough trade bonobo hardly household name years career two labels one ninja tune fact bonobo hasnt chosen move major suggests labels something right bonobo amon tobin ninja tune stable mate would almost certainly struggled major label major label would prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music copyright recap going chapter worth thinking back chapter recap briefly copyright royalties work copyright legal framework protects law works creative artists concept easy enough various kinds copyright impacts different people first basic stuff write song record publishing deal record deal copyright owner song recording everything receive income derived sales song although cash find way havent registered work local collection agency see chapter signing publishing deal assign portion copyright music publisher chapter explain would signing record deal relinquish copyright recordings songs youve recorded term agreement situation copyright recording owned record label means exploit recording long copyright remains see copyright performance recording belongs see chapter copyright song belongs writers song music publisher assigned song selfpublishing mean terms payments performer record whether youre solo artist band income recording sales cds downloads income streaming entitles payment record company royalty rates agreed contract also performer countries notable exception us radio plays public broadcasts recording entitle performance copyright fees paid uk ppl chapter public broadcasts include radio tv restaurants offices public places songwriter share sales recording income paid music publisher also songwriter half share income public broadcasting paid prs uk half paid music publisher pays remaining amount laid contract different countries approach differently note copyright doesnt last forever territory dependent uk european union copyright recording effect years first release public broadcast goes called public domain means used anyone fear prosecution america recordings however old still copyright today appear protected still interest sampling song signed us label best bet talk first lawyer publishing deal let publishing company deal obtaining permission uk european union copyright song effect years death writer song also goes public domain america situation similar clear cut reality term may extended america someone still living show copyright prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music struggled question yet still making music want make making music fans adore none major label pressure keep selling touring say indies cant hit big adele signed xl xls nick huggett recommended jonathan dickins september management became manager adele signed xl recording xl savvy enough understand didnt resources break artist worldwide made deal juggernaut american columbia represent territories consequently adeles career launched much bigger resources xl could mustered uk indie label put faith reaped benefit tenfold increase profits doesnt universal sony warners daniel miller founder mute records sums means indie independent means able make decisions music based feeling music rather purely commercial reasons artist much closer label collaborative rather us common bigger labels end day picking right label artist best fit goal spot worldwide fanbase megariches majors hold cards want kind career typified likes bonobo artistic freedom less pressure conform deliver indie route likely best good news theres room prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music landing deal sending links demos landing record deal early stage musicians career either major indie involve impressing industry exec manager publisher ar person need music available listen best ways achieve tracks soundcloud least rudimentary accompanying video youtube channel well shot video friend looking get film right equipment even better music falls pop mainstream think taylor swift bruno mars dua lipa likely looking major label deal case say repeatedly first find manager music falls outside pop mainstream make dance hip hop rock indie inevitably much directly involved developing career certainly beginning youll likely approaching labels landing record deal early stage either major indie involve impressing ar exec music brand social media three main ways youll able spotted gig open mic night music played specialist radio getting demo listened tempting think digital age days humble demo nothing could truth anything deluge mediocre music right package sent right person effective amount online hustling sending demos theres list critical dos donts need aware ignore peril ensure music best number one reason demos prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music get rejected music good enough anthony mansour ceo blue label records told dottedmusic noticing massive lack quality tracks built bought templates sample cds construction kits sylenth presets additionally tracks mixed badly poor instrumental playing bad song shoddy lyrics weak mix poor master land reject pile jeannette lee partner indie label rough trade says one quality trumps signing new bands music doesnt fit category category great dont send three tracks asked tips submitting music serial hitmaker max martin unequivocal keep package size means three tracks longer three minutes length make easy possible listener notes like song contact anyway make sure labels approach precise fit jamie russell hypercolour notes im aware peoples understanding music really chin strokery stuff get sent outrageous havent even checked tell someone really likes label listens versus someone whos checked one two tracks get right person theres point sending brilliant demo labels head finance want ar big label label boss smaller one really big label want ar sublabel whoever looks genre youre making music getting right person two things raises chance getting music heard shows label youve got initiative enough interest go extra mile short might good fit usually couple polite phone calls phone always effective email enough get name email address addition many labels offer detailed online instructions submitting demos including email addresses ar execs andor widgets get demo right person one little indian records demo submission page wwwindiancoukpagessubmityourdemo typical prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music make sure contact details obvious whether youre sending cds onlinelinked mps make sure artist name name email address phone number anywhere everywhere including meta data fields would risk busy ar liking track able contact dont make obvious contact approaching competitors ccing label ars mailout example firstly bad manners secondly likely fall foul local data protection laws thirdly sends signal dont really care signs hypercolours jamie russell labels like feel special see something like easy go see sent ten labels well one really wants get bidding war independent level instead start making exclusive contact top choice next three four list means send blanket email way dont know say bcc label right best record deal one artist label fit ensure fit right really shouldnt tough question answer someone passionate interest scene working knowledge key labels artists theyve signed kind ethos drives havent got clue really time start taking interest even rudimentay knowledge stage could make break career good starting point discogs notes label particular band signed recording first step look labels heroes people whose music success inspired labels instantly go top list pays look deeper three albums one heroes switches labels go online find interviews news stories explain move maybe first label fantastic everything capable critical first three albums heroes wanted go next level needed powerful label heroes first label parted company amicably wishing best maybe find first label made heroes unhappy unduly pushing artistic directions werent signed first place case scrub theyve done theyll never human history much information made available us free todays online world make use could build save career prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music dont attach mps email put position small label receiving submissions day would almost gigabytes worth files queuing thrilled would asshole crashed email uninvited files biggest nono mps attached emails confirms andy daniell ar manager defected clog inbox crash email instead mp send url links tracks theyre soundcloud dozen listens create private link youve got thousands listens hundreds likes give open access like big numbers much next person quality control ensure track want listened high enough quality ensure good listening experience mps encoded lower kbs hear back like track dont hear back theyre interested case certainly inviting pester feedback noones job wetnurse songs mixes forget dont fully formed online presence everything weve talked website epk gig listings facebook soundcloud least one video youtube label likes track next step seek facebook twitter maybe find youtube video two find trace online unless music astounding theyll move onto next pile take note insights industry kingpin lyor cohen exisland def jam president became first record exec license content youtube global head music guidance previous company entertainment developed secret algorithm coordinating range online stats discover sign next big thing stats influence decision include facebook likes instagram followers twitter presence google ranking youtube views questioned polydor records decided acts sign president ben mortimer told bbc used sign people would demo gut feeling youve got much information often bands bit fanbase already see well tracks online balance going bit gut feeling using touch stats prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music take direct approach sending demo post make sure professionally presented sent right person market specialises vinyl afford vinyl pressed properly done likely get attention thousands effortlessly sent links cheap believe track youll also nicely pressed packaged copies sell gigs make different creative present key notes thomas von party ar canadian imprint turbo recordings far easier youre sending cd include bespoke artwork maybe freebie two notes defecteds andy daniell every something get posted office someone made quite bit effort someones made level effort send ill make effort reply take knockbacks dont hear back anyone easy feel like youre ignored b people dont like music may true better dont lose heart labels generally happy receive new submissions artists theyve previously ignored dont send track twice hoping different outcome second time round reiterating points dont pester sending new track every day going annoy recipient one every month fine short use common sense put overworked ars shoes think youd like receive demos keep many artists send dozens sometimes hundreds demos get deal take heart fact keep raising game write record better tracks build brand following keep positive responses start dripping inbox often sods law months even years ignored suddenly find two interested parties point youve got options deal sight finally never forget getting signed twoway street artist feel one millions desperate wannabes shouting look look single overworked ar exec truth desire discover every bit strong side fence lyor cohen said days def jam entertainment would wake every morning singular thought head maybe today would day find artist amazing prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music artist would change pop culture hot pursuit always look record deal describe good record deal truth theres really way know going hindsight decides deal five years line youve successful healthy bank balance good deal exactly deal youve success broke bad deal artists matter successful never satisfied mick hucknall surprised discover original simply red contract came end didnt masters hindsight opinion contract signed immoral early prince one pampered artists history allowed unprecedented amount artistic control changed name unpronounceable symbol drew word slave cheek protest warners unwillingness release tsunami material producing warners preferred release material time resources market promote hucknall prince like superstar musicians peppered history felt aggrieved actions labels labels arguably exactly undoubtedly played major part artists success makes almost impossible say good deal side specific ambitions music likely change time side depend myriad factors outside control personnel budgets lie roster pecking order ona contract signed duress still contract takes seconds sign name years undo damage take time give pressure always always record contract looked lawyer put pressure means whoever applying pressure keen sign puts driving seat never feel read sign contract right right take away read small hours morning make notes things want explaining things think wrong unfair eventual signing feel like ceremony something celebrated feel like nervous shufflings unfortunate first sexual encounter something later regret incidentally youre uk worth considering becoming member musicians union mu service free members looks contracts members dont financial resources pay lawyer prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music easier say bad deal signing absurdly low royalty level unreasonably long period time would definitely qualify bad youre asked sign tenyear deal royalty politely decline also never sign anything demands pay back monies owed including advance allowed record elsewhere qualifies restraint trade would never stand court dont want put position ever going court inevitable certain artists careers put hold long ten years unscrupulous label owners managers tried bully back recording studio short contract bad disadvantages ways unusual onerous bad whats worse signed negotiation quick guide big day comes team label representative lawyer sat round table leafing sheets future depends goes without saying youre signing agreement involves large amounts time money manager lawyer must side even useful understand rules negotiation laid many years many successful people first foremost dont desperate guiding principal negotiation understood anyone making corporate deals never walk room prepared walk without came next even walk room give serious thought want make notes take notes room refer ticking item discussed easy lose train thought forget critical question sitting across charming artistfacing team label notes help keep negotiation track prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music watch occasional shark whose tactic try take notes hand let see whats mind thatll speed things point youve lost control prepared keeping control lot less nervous brings us silence golden people get nervous talk much thats recipe getting want instead say want shut look directly person negotiating expression says ive finished talk would amazed many people put situation start negotiating start telling cant want silence maintain tell cant start justify hear saying things dont stand long theyre offering thing came however feel important appear overawed may feel like important moment music career date sure lot depends outcome also time business transaction label transaction doesnt need rushed open negotiation doesnt need signed right right theres one thing decades industry reveals vast vast majority label people levels decent open honest sure may experienced business people highly unlikely theyll try fleece bully see contract signed duress still contract theyll aiming best deal label quite rightly artist ditto business negotiations somewhere middle meet final contract reflect relationship equals master servant spirit negotiations conducted prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter record dealthe business music simple tips making money deal record industry years head start setting terms number ways might play game dont swayed purely seems like big advance time youve paid lawyer manager tax man come cut even advance pare barely two comfortable years living london manager lawyer still owe record company future earnings talk manager figure make worthwhile sign particularly age streaming recording producer musicians paying studios dont get carried away iconic abbey road legendary trident studios dont also plump cheap wonderful facility middle nowhere youll paying everyones accommodation food drink prolonged period might well booked studio one abbey road studios cost lot money youre going spend time musicians cowriters writing rehearsing cheap space studios require attendance engineers people like producer dont need sit every rehearsal message everything keep costs thus debt label lowest possible levelnext concentrate managers mind setting terms make possible predict point royalties start coming vagueness recording contracts certain points recoupment money owed feel long piece string cash amount represented royalty short piece string pin ask advance debt paid would required costs covered money start finding way importantly streaming accounted want streaming revenues paid headline recording royalty rate ask explanation sign go back read carefully weve said streaming chapters kind knowledge allows plan financially get manager lawyer explain simple language sort numbers need achieve earn money recording deal firm grasp projected income something businessman would demand putting together brief business plan showing income expenses say five period never bad idea manager lawyer might even tell dont get hung publishing songwriting touring youll make real money foreseeable future might well best way look prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter business music eventually get point understand want get across sound like kendrick lamar need publisher music internet forums lecture halls industry conferences one frequently asked questions artists making music genres mainly dont fully understand publisher lets clear upfront cases simple answer yes need publisher platform well outline need publisher last actually counterintuitively easiest way explaining things need publisher lets say run blog week write hundred words upload photos without internet tools like wordpress blogger tumblr wix moonfruit anyone see work literary genius internet worlds publisher sites help chapter need publisher publishers vs labels selfpublish publisher adminstration deal creative deal publishing deal collaboration todays publishing battlegroundthe publishing deal prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter publishing dealthe business music get thoughts front millions potential readers internet radio dissimilar job music getting getting heard millions great place explain need publisher throughout world broadcasters licensed play music licence costs money paid collection agency represents songwriters composers see chapter music makes money song played slice money becomes writer money make way bank account country collection agencyies america ascap bmi others uk prs every country europe least one many asia africa south america middle east agencies agreements live norway money around world make way back gramo gramo publisher without publisher dont chance locking international network money due simply find way bank pocket mistakenly think collecting cash record companys job isnt record companys job exploit copyright recordings publishers job hand exploit copyright songs includes recordings songs means publisher recordings get two cracks whip record company publisher thats publisher job make much money songs try find artists record cover versions work hard place tv shows films commercials sync licensing prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter publishing dealthe business music even majority money writer likely come radio play public broadcasts music hear cafes shops offices also come live performance songs whether artists covering songs touring instance entitled payment inconcert live performance music bars clubs pay millions year music inhouse djs play collection money dependent years publishing experience international network building passing complex international copyright laws one system cannot buck try likely cost dear publishers vs labels heres major difference functions label publisher record labels job exploit recording artist music publishers job exploit songwriter recording label interested recordings make publisher songs thing original version covers course publisher wants help get original records heard songs well also try find artists record means extra revenue heres really work advantage say ten people recorded song ten opportunities sync licensing programme commercials producers might want pay high price placing enormous hit record show might choose go song someone else lower price bear mind may recording career may last two three years may last may none good songwriter good songwriter world wants songs singing long lucrative career music industry fun rewards none fame paparazzi doesnt sound bad dont underestimate importance publisher relationship could still going strong years recording label drops prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter publishing dealthe business music self publish way selfrelease self publish genres notably hip hop dance artists able start careers without thinking much publishing explained chapter music makes money songwriter join local collection agency explained songwriting royalties start flowing live gigs radio play signing local collection agency able receive publishing income point every artist likely need publisher career starts building amount time energy required manage publishing side business likely become worst onerous best impossible yes could writing music morning marketing afternoon touring evening keeping top radio playlists third party licenses night youd never sleep even somehow managed squeeze hours administrative work youd soon start falling behind numerous tasks required keep top publishing registering tracks scores countries monitoring usage radio stations america alone checking royalty statements play fail register monitor collect youd losing cash see saying administering publishing home territory might doable career shifts gear start getting radio plays overseas work multiplied thousands times overhow get songs heard chapter discuss send demos record companies advice applies music publishers almost publishers lookout talent bigger operations dedicated ar departments keen find develop new talent label cheaper often afford take chances main difference publishers labels publishers dont require live performer interested songs also decent piano voice guitarvoice demo give good publisher enough chew instinctively hear artist songs might good recording without hindrance major production sheen demo submisison etiquette read back chapter social media youd still want put simple youtube videos upload soundcloud hard slog facebook instagram probably avoided prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter publishing dealthe business music youve process joining local collection agency understand process want repeat times norwegian japanese german spanish french yet obvious lets clear keeping top royalties across multiple territories multiple media outlets big tiresome specialist job artist person take role people take role collection agencies music publishers global network taken century develop artist best served publisher lets recap summarise publisher music publisher develops protects financially exploits songs specifically collects songwriting royalties sales streams music administers royalties radio play public use music registers songs around globe songwriter earns money wherever songs sold playedstreamed finds opportunities music used films tv shows commercials also develop artists songwriting talents help manage cowriting opportunities typical publishing deal fall one two categories administration deal usual creative dealpublishing long term earner youve good run radio plays maybe sync two overseas dont expect see cash instantly collection companies pay quarterly pay theyve received fees licensees factor delay one agency receiving money passing another given complex data models govern usage calculations expect wait several months see cash radio play usage overseas delay compounded overseas territories either feeding data local agency publisher circumstances could wait long three years receive full payment longrunning ad slot publishing long term earner years recording career hit skids old hits continue earn money radio public performance providing handy nest egg life music prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter publishing dealthe business music administration deal purely technical end publishing dont expect advance dont expect investment nurturing administration deal sign away songwriting royalties return laborious technical tasks outlined taken care registration songs around world doublechecking registration processed collection royalties due every source tracking usage scrutiny cue sheets legal compliance wont creative input administration deal registering collecting registering collecting ad nauseum would highly unusual foolhardy fact new writer enter kind deal likely candidate deal would established writer whose future earnings relatively accurately predicted bruce springsteen paul simon instance highprofile artists like whose glory days behind would able negotiate administration deal nearer split publisher knows millions dollars year collected millions decent return taking care purely technical side business creative deal second regular publishing deal isnt generally referred creative deal best way us set apart administration deal reality classic publishing deal agreement give away ownership songs return get everything described admin deal plus good deal might instance receive advance tide couple years establish writing credentials also nurtured say need youll given help prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter publishing dealthe business music develop songwriting also encouraged collaborate writers feed creativity focus becoming professional productive writer publisher make effort vested financial interest songwriting skills makes sense help make songs best help nurture talents anything tuition collaboration occasionally publisher might even provide artist budget set entrylevel home studio whatever offer publisher want payback support songwriting everything disposal exploit catalogue beyond record sales songs commercially released licensing department kick action trying place songs tv ads movie soundtracks important note good publisher offering creative deal isnt glorified administrator chaser working hard make deals tv film companies place music anything adverts tv series games fullbudget hollywood films sync deals talk end chapter lucky enough get kinds placements financial rewards significant writers never make big breakthrough artist significant source income quick browse tunefindcom heardontvcom sites list music used tv programmes particularly big american series might surprised see songs know written artists youve likely never heard thats programme producers want something atmospherically appropriate particular scene show also crucially something affordable publisher might demand excess use known song major artist song cost fraction rights reservedthe business music chapter publishing dealthe business music fraction k still lot money get right songs right programmes able many thousands songwriters make good living synced music indeed youre still convinced potential value income spend ten minutes wwwtheguardiancommusicdecartistsmade ithugestreamingspotifyapplemusic musicians people never heard discuss earn living asked list top five sources income deals changing two biggest changes publishing industry recent times move standard split writer split writers favour radical change length time takes writer regain ownership shift began around years ago managers writers started better understand value song longterm asset opposed shortterm promotional tool look interview footage lennon mccartney years ago clear didnt envisage around long let alone even earliest songs would still earning st century back unusual songs signed music publisher life copyright explained chapter record deal years death writer uk intervening period became usual copyright revert writer years even halved uk acceptable years means youve written stoneclassic songs going played weddings funerals decades come regain full ownership copyright recording career petering point think renegotiating administration deal perhaps sign specialist licensing company pay perplay basis prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter publishing dealthe business music comes first record deal publishing deal dream many artists land record deal point careers artists dream publishing deal even though likely make money long run majority artists fixated signing record contract finding music publisher barely crosses minds even publishing radar reasoning record deal gives muscle negotiate better publishing deal youre musician songwriter record deal certainly one matters whereas purely songwriter intention playing live forming band publishing deal sole aim even youre writerperformer whose eyes set record deal good reasons signing publisher label indeed unusual publishers want beat labels new talent guy moot former head sonyatv music ceo warner chappell pure conception beginning process thats want first influential time record productions tweaked songs constructed development deal publisher different animal development deal label early stage song publisher give space opportunity collaborate develop record publisher also give extra kudos comes opening record company doors exactly happened case amy winehouse calvin harris emili sand\u00e9 ultimately theres right answer youre good enough writer attract offers publishers get record deal give serious consideration record label come knocking first rest assured good publishing deal wont come far behind publishing deal artists dont get choose record publishing contract true deal record deal publishing deal see prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter publishing dealthe business music chapter record deal option keeping record deal publishing deal separate usually recommended time comes make call lawyer manager guide deal work best collaboration quasilegal term used simple songwriter wrote song earned money radio play publishing royalties sales performer recorded song earned performance money radio play record sales producer produced record paid either fee royalty per record sale combination today producer may create track onto songwritersinger graft top line words melody producer songwriter creators song share songwriting credits songwritersinger add vocal producer singer performers record share sales royalties got top ten perennially well stocked songs written cowritten someone artist beyonc\u00e9s hold example cowritten vampire weekends ezra koenig joel pott formerly athlete cowrote george ezras budapest bbc fame academy winner david sneddon meanwhile abandoned bid stardom score pay dirt one half songwriting hit factory nexus penning copenning hits among many others lana del ray young pixie lott hurts called collaboration must walk collaboration eyes wide open truly collaborative recording mean involved share proceeds songwriters publishers signed often producers chalk royalty points see scoring points check credits drakes scorpion album right side alone scorpion double album important understand rights reservedthe business music chapter publishing dealthe business music collaboration isnt dirty word frequent criticism todays music industry dont know theyre talking albums made committee music subsequently suffers look adele one biggest artists age see doesnt case look writing credits adeles first album youll see solely responsible half songs watch performance one daydreamer later jools holland clear write song frame interesting guitar playing shes yet outstanding doesnt impact kt tunstall later debut indeed notable songs collaboration producerwriter eg white chasing pavements adeles cover bob dylans make feel love fast forward two years album collaborative effort start end one songs written solely adele fact lovesong written six people none adele represent compromise songwriting adele compromise artistic direction project album originally produced legendary rick rubin indeed produce whole album adele unhappy four rubins tracks made onto finished album preferred versions rumour set fire rain rolling deep crafted producerwriting collaborators whats albums standout song someone like cowritten dan wilson recorded spot voice piano xl recordings reportedly asked adele go back rick rubin rerecord musicians fuller arrangement singer put foot pianovoice version made onto first moral collaborate maintain control despite success hardly sold enough copies suggest adele could hell wanted cooperated record company earned right say really mattered second moral look collaboration achieved adele repeated trick neither artistic sellouts wasnt pushed emulating mainstream pop jesse j rita ora way worked people complemented ended albums far greater maturity albums date reported sales copies lists bestselling albums time alongside michael jackson beatles eagles bruce springsteen whitney houston prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter publishing dealthe business music songwriter performer writes songs intend perform solo artist need clear producer work view production writing collaboration clear may find legal tangle someone feels contributed writing andor performing andor production song wants share royalties plain sailing todays publishing battleground artists would accept todays publishing industry fairer place songwriters years ago particularly writers also recording artists going digital created problems brainscratchingly complex streaming particular america specifically total mess job book particularly helpful go minute detail important give context general media coverage constant refrain one side beware streaming dont ridiculous everywhere america various streaming sites notably pandora dispute record publishing industriesdrake scorpion official writing credits survival aubrey graham dion wilson noah shebib klaus netzie manuel landy nonstop graham brytavious chambers wilson elevate graham graham fountaine jahron brathwaite emotionless graham mariah carey rober clivill\u00e9s david cole wilson gods plan graham daveon jackson matthew samuels shebib im upset graham jordan ortiz graham samuels jahaan sweet matthew obrien abrim tilmon leon ware arthur ross mob ties graham samuels allen ritter tavoris hollins jr dave atkinson samuel barnes anthony cruz nasir jones inga marchand cory mckay jeanclaude olivier cant take joke graham max eberhardt sandras rose graham maneesh bidaye christopher martin talk graham shawn carter paul beauregard leroy bonner oshea jackson marshall jones ralph middlebrooks walter morisson andrew noland gregory webster andre young graham palmon jahanbin nima jahanbin raynford humphrey jeffrey rashad stephen garrett timothy mosley thats writers side alone writers credited b side although many credits samples snippets still writers across tracks producer credits definition collaboration prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music chapter publishing dealthe business music stake two principles music performers writers entitled paid wherever whenever however work heard since spotify established benchmark per stream payout streaming services emerged notably apple music tidal pay writers performers publish spotify fighting attempts bring payouts level competitors battle far background noise none immediately impact songwriter publishing deal freshly filed future fallout battles make lucrative transparent industry moment look background noise despite undoubtedly golden age songwriter publishing deals fairer publishing companies work harder money sorts opportunities opened make living love best even doesnt result becoming massive star youre living guy moot ceo warner chappell terms pivotal moment theres revolution going dont even lay life scoring points points royalties royalties points royalty deal record company thats points royalties generally referred points becomes necessary share someone else instance might give three points producer songwriting different publishing points share publishing royalties due songwriters usually carved equal proportions room hit song written complicate matters theres cynical little rhyme sometimes proferred songwriting circles write word take third means two people working new song suggest word use thats one third writing royalties google change word take third think exaggerating room may mean someone thought made contribution feels entitled equal share prepared exclusively agfromkievgmailcom attack mag rights reservedthe business musicthe business music father could great comedian made safe choice became accountant let go safe job learned fail dont want might well take chance love jim carrey days safe jobs jobs life thing past time enter workplace today youre likely live longer parents grandparents chances youll also children later whats rush job security isnt even secure instead irresponsible thing build career something love goes wrong theres plenty time start second even third career even dont make music picked host invaluable skills finance social media branding marketing law mention diplomacy negotiation project management wellmeaning older supposedly wiser adult says safebet career accountancy ask spend five minutes reading starter ten front book list say easier today ever make living career musicover prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music youthe business music point much potential talent flounders feeling need something sensible pushed something secure older wiser heads intentions may good knowledge based outdated view industry technology dont understand internet general twinned myriad advances digital technologies means comfortable living longer preserve musicians old industry model handful artists spectacular career second tier made decent living certainly made money fun theyd followed parents advice become electricians secretaries insurance salesmen new model offers long tail smaller opportunities build brand make money online magazines blogs social media internet radio website oldschool gigs used promote sales music meanwhile homemade cds lowrun tshirts merchandise sold merchandise stall online gigs new model may make huge may even make big something love able support reading everything weve said book good bad passionate confusing exciting frustrating aspects business music heart still beats little faster prospect life spent making music read follows ten last nuggets wisdom grounded experiences thousands whove travelled wellworn path dreamer working musician condense pertinent wisdom found book quick read rules survival moments doubt euphoria periods things look bleak times need get feet back ground fast commit memory take heart remembering particularly defining moments road might make difference disaster success prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music youthe business music embrace every opportunity theres single piece advice thats recurred throughout interviews carried book embrace opportunities come way music make decline record sales large slice musicians income pie disappeared slice filled means need take gigging merchandising songwriting seriously also syncing sponsorship anything else think squeeze pennies fan base age music entrepreneur successful hip hop stars arent musicians global brands business empires match interests anything perfumes streaming services course kind career lifestyle anathema interest isnt boardroom studio thats fine pushing someone arent thing recipe best unhappiness learn top theyre reason yes musical talent energy dedication main driver behind success seeing society heading money flowing surfing wave flag bearers new kind music industry one crucially us artists power ever tectonic plates upon royalties rights musicians historically accustomed shifting every day creative suits entertainment industry often old school learn live silicon valley tech disruptors often dont put money techs dominating might driving agenda music industry spent years learning deal changes performance technology music execs dab hands turning positions weakness around way arm war come top exploit every conceivable income stream yes try land record deal register prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music youthe business music local collection agency play many gigs get noticed tastemakers oldschool stuff matters hugely time embrace dozens new opportunities set stand gig sell recordings gig livestream bedroom jams press shortrun vinyl limited editions signed develop app get music ad use latest technology something different short anything everything exploit brand music manage expectations anyway word go ask question answer love music love writing love playing love recording want spend life immersed possible today ever answer want fabulously successful rich famous odds weighed heavily millions around world trying become musics next big thing one time millions uk alone thousands singles released week one top numbers really dont count imagine go job local supermarket goes well youre shortlisted many people shortlisted ask interviewer five million says youd forgiven leaving room utterly demoralised prospects yet reasons say blend naivety stupidity faith hope governs every creative spirit think weve got genuine chance make music forget odds dont tell odds understand start theres difference making fast cars bling grammies making career earning enough thing love prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music youthe business music want youre star moment realise probably isnt going happen dream youll join hundreds thousands others fall wayside failure achieve dreams hard survive making beyond wildest doesnt way youre music industry make music make music long pays roof head puts food table plumbers electricians stick jobs earning k year less train drivers keep driving trains k lets say youre clearing k year gigging sales fans aftergig cds lowlevel downloading streaming entirely reasonable figure would walk away never got signed never hit never pulled stadium tour hits stardom end may well end one hundreds thousands drift away music didnt meet unrealistic expectations youll find plenty examples look well respected artists never broke still going strong whats stick around long enough theres always chance youll get discovered youve around even longer rediscovered john howard released one album prime languished less unheard years past years thanks home studio technology internet released new albums recently rediscovered new generation music lovers hes signed new record deal album made younger musicians fisher king publishing published autobiography incidents crowded life moral story never late flaming lips around years breaking gregory porter apparently appeared nowhere yet hed recording performing since age grammy awardwinning prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music youthe business music album water hard work persistence admiration peers finally combined clear talent love singing bring recognition early setting make best music earn living entirely achievable goal way might harness worldwide fame make millions anyway last words go multigrammy winning songwriter producer mark ronson didnt start making music order famous need lawyer probabl need manager electronic music dance hip hop selfmanagement norm managers entering fray artist well established majority recording artists need manager makes choice manager one two important decisions make early comes important decision choosing lawyer shouldnt sign contract including management contract without taking legal advice music industry littered stories artists signed binding management agreement electrician mate offered fund months worse mates entirely inexperienced dad lead pain stop falling trap mantra lawyer first ignore enter unsuitable arrangement make unattractive proper manager whos unlikely touch signed artist barge pole youll spending money dont order buy way either way youve put weak position negotiating real management contract comes along also put major obstacle way record deal put youve resolved representation problem rights reservedthe business music youthe business music useful rule thumb anyone wants tie early stages career likely looking potential payday line probably attract attention top line management go legal get whatever agreement shouldnt signed first place dont rush dont allow rushed remember mantra lawyer first look links music drugs mental health problems relationship breakdowns suicide et al stress industry tightrope stars walk success inches thin chasm failure yawning fact many creative spirits seem instinctively drawn dark side stats brutal organisation help musicians uk revealed report music make sick musicians polled suffered anxiety panic attacks said experienced depression stuart glen cofounder cause london nightclub splits profits mental health charities noted tough lives many musicians lead industry hard work says plenty late nights social pressures put lot strain people brutal fact path success music industry easy one three common problems make life musicians harder needs drugs stress media judge alcohol drugs played continue play important role many artists lives find inspiration others lose plot like much else drugs aint used heroes took back day amazing work good reason following footsteps rights reservedthe business music youthe business music apart obvious damage dying whitney houston hendrix morrison brian jones lifelong problems peter green syd barrett brian wilson least oldtimers could mostly trust drugs st century idea youre putting body amphetamine scouring powderlaced coke leadinfused resin horse tranquillisers list almost endless nothing truer deal everyday life lot better heads straight suppose said prioritise health anything cant help anyone end hospital tragically serial entrepreneur ash pournouri client dj dance music megastar avicii died aged leads common industry problem stress everchanging industry stress given noone prepare suppose said look back life think whoa best time life sense came price lot stress lot anxiety tragically avicii announcing retirement tender age two years later dead take someone paid price journey top hard traumatic sometimes insane stress given coping stress heres stuart glen avicii prime example man top game outside looked like everything yet clearly needed help different people different coping strategies comes stress yoga meditation boxing cooking gym eminem swears running find career become simpler halves youre able focus especially pressure builds even slings arrows drugs drink stress werent enough make emerging artist turn um drugs drink theres media contend rights reservedthe business music youthe business music become huge star looked role model fair even ethically defensible certainly wasnt todo list decided become musician media watch every move every part life scrutiny hair body relationships extramarital affairs bedroom antics accidental latenight tweets boozy nights maybe even music flip side fame lets clear fame utter bastard one day go local pub quiet pint literally overnight cant walk street everybody knows face media face members public sticking phones face media stalk camp outside home track kid bullied school outside every club restaurant spend time flash cameras face time looking hint grumpiness ungrateful pop star posing pop star revels attention shyness pop star big boots thing need know media absolutely circumstances win youre nice journalists take invitation invade every part life acceptance forms sort non verbal contract youve opened entire life equally try ignore keep arms length theyll still invade privacy justification happy publicity last albumtourtv show yes youve guessed forms sort nonverbal contract entire life fair game deal advice look adele somehow three massive albums adele managed avoid many perils press intrusion even survived onslaught late gasp didnt take part band aid single course everyone take part got neck adele got neck taking part prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music youthe business music adele ignored didnt try justify didnt take twitter one many gts slag haters consequently controversy disappeared mystery like stands aloof game goes chat shows swears like trooper talks going five day bender even us tv showed host wigs nicknames one named june carter another jackie youre interested maybe thats answer play game openness honesty play want dont see adele falling nightclubs drunk stoned punching photographers twerking youtube keep feet ground probably best coping strategy looking keeping stress output one many musicians fail ironically easiest cheaper stint priory closer home retreat tibet remembering roots friends family however big get fame hit form bedrock life leave behind think youre better going turn turns sour going call need weeks twotimes platinum xfactor star rebecca ferguson says industry tough everyone surround supportive people know put foot whats best family electronic music multientrepreneur longtime industry insider ben turner agrees keep friends around interest music business apart involvement keep sane things get tough prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music youthe business music even megastars understand value keeping feet ground ive gotten personal life way intact make sure straight says dr dre without foundation building going crumble sure enjoy new life savour every success celebrate bottle cristal must though wed recommend pol roger dont wake one morning album top charts discover overnight heart soul replaced something shiny glittery still warts person struggled years writing everimproving lyrics building fanbase one one person standing front strong crowd dont let get point going round auntie vis cup tea somehow beneath something people arrange big part transitioning bedroom artist global success coping fame learning live new reality dont manage transition almost always leave industry often bitter sometimes broken dont one keep life normal possible hang friends keep feet nailed floor end day noone least friends wants hear lonely penthouse suite waiting limo take club everyone knows name nobody knows really work hard stay focused unites madonna jayz superstar writerproducer max martin quincy jones ed sheeran thousands successful musicians worked bloody hard get weve said book well say sign reach upper reaches music industry unless plough everything everything prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music youthe business music number stars get top accident luck laziness counted one hand youd hard pushed find better example hard work dedication focus required get top stay madonna louise ciccone madonna moved new york michigan intent career modern dance everyone knew time tells story worked worked worked day night perfecting dance routines figuring would required success im far god work goddamn hard raps jayz breathe easy line selfreflection early days friend jaz would lock away work technique days end dr dre meanwhile revealed gone hours without sleep past flow going says dont want stop dont want sleep fear missing something max martin one richest songwriters world credits among others pink taylor swift britney spears started life songwriter realising needed add production cv didnt even know producer says spent two years day night studio trying learn hell going edm biz kingpin ben turner prepared give everything tough business requires incredible discipline sacrifice tinie tempah breaks practicalities show interview youve got go straight back road another location make track edit footage non stop quincy jones says best see generation loving rich famous work youve got work putting hours means nothing time well spent creative people notoriously undisciplined butterfly minds internet done nothing discourage exceptions nick cave reputed suit every morning taking office studio work eighthour day writing days writing also includes film scripts prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music youthe business music cave insight aspiring artists could learn times feel hugely energised times feel depleted unconfident im difficult times difficult write still turn ride ive discovered periods grim much part process bringing discipline daily life big step road avoiding carwreck clich\u00e9s littering musicians highway exactly slice day depend work best make space building maintaining website social channels building maintaining fan base keeping books accounts date ensuring gigs booked far ahead possible creative stuff writing practising recording new material musicians put aside first half day administrative tasks others prefer attend business theyre done studio either way letting important daytoday tasks build likely hamper business music far harder creative head full mounting todo lists finally productivity selfhelp manual tell everyone time day function best first thing morning others ease day night owls come everyone else asleep whichever category fit identify highestfunctioning period day use time making music grunt work accounting updating website etc building mailing list another time slot never forget frank assessment radioheads thom yorke lot time music industry fucking hard work prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music youthe business music treat people right smooth fast journey top depend two groups people team chapter team fans critically important survival lose either youll trouble lose careers finished means need treat right treating fans right shouldnt demand explanation people thank money pocket life lead may sometimes demanding unreasonable overwhelming irritating hell owe everything loyal fault core fans stick even career goes reverse start indulging musical whims collaborations supportive manager would advise easy treat fans right early days theres time share drink passionate supporter gig afford comment facebook picture obsessive whos tattooed name chest things escalate time premium longer dozen people wanting autograph gig increasingly difficult keep engaging need may late party new fans essential growing popularity think popup shop gig think intimate gigs chosen give newsletter signees exclusive content run competitions biggest fans good manners also good business trying create new fans hard takes time money lot energy means pr tv slots radio interviews endless gigs old fans love theyve waiting ep passionate readymade audience likes retailers would kill prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music youthe business music treat right dont screw relationship like techno royalty richie hawtin november filmed apparently pushing monitor speaker onto fan filming behind dj booth social media fallout damaging hawtin apologised said extremely sorry embarrassed said sometimes middle spotlight continual cameras glaring iphone lights things get stressful frustrating well yeah better worse sign adoring audience stresses youre almost certainly wrong place careers ruined single instances bad behaviour though hawtins star seen another day moment madness pr disaster means dont ever take fans granted theyll dissipate faster say ungrateful ahole maxim applies personal team manager plugger designer publicist producer career builds network professionals around becomes evermore important deal people largely depends character personality youre shorttempered intolerant youll trouble relationships professional ones book selfhelp manual intolerant book counselling thank us later managing business relationships approached professional matter music easy think drummer mate plugger drinking buddy like music professionals treated theyre professionals rows brew take stock remember chose lawyer chose manager three chose label means frustration makes want blame everyone world bar remember situation partly making scapegoating often hides problem much closer home whatever youve picked alan sugar apprentice forget nothing seen programme anything good management absolutely certainly none behaviour youve seen apprentices model grownups behave work prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music youthe business music high low treat everyone sensible sensitive respectful help move ladder enhance reputation hit top also made friends moment sun youre likely supported later career end love take equal love make said go way made record everything try get music heard tried lose weight making awful music said sam smith speaking baftas among categories record song year megahit stay started music flowed nicki minaj makes point end touching lot people might never paid much attention female rapper many artists make music sounds like music either think theres market music theyve got ideas brands stories neither recipe success moment thousands ar execs around world seeking next big thing clue word next looking big thing copycat acts theyre looking soundalikes theyre looking next chapter industry paradigm shift take worlds listeners new direction naturally make millions process worlds biggest stars became stars shook things things differently best way things differently things way definition things way prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music youthe business music case studies worlds iconic acts way popular song funerals worldwide also declaration intent creative people write heart perform heart live heart following maxim wont go far wrong keep making music truism across host professions better become something less time go marketing example youre hotshot wordsmith knows sell public anything everything first years career youre penning mindblowing sales lines commissioning beautiful artwork accompany golden touch spotted bosses youre promoted team head long youre managing team youre meetings half life half youre negotiating payrises dealing personnel issues year two later youre topflight management youre work famed similar story applies musicians early years artists career often productive get write songs day play evenings honing skills working arrangements practice rooms unhindered many trappings fame success changes priorities begin change must time ploughed social media brand management conversations lawyers managers designers making videos touring radio studios latest publicity drive star rises time left make music shrinks add national tour fallout bandmates emerging drink problem sudden time energy passion allowed write record great songs erodes prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music youthe business music ever wonder many bands make best albums career first years know getting past legendary third album hurdle neednt impossible demands discipline creative person train think everything creative opportunity hear artists approach next album upwards songs suppose happens day every day theyre watching world go writing even smallest ideas ping brain world power recording studio laptop iphone start making songs thoughts building tracks even youre travelling youre stuck motel room middle nowhere creative people theres thing downtime brain constantly action dont ignore endless stream ideas every thought song digital age dont even wait try ideas laptop daw travel everywhere theres longer excuse writing time writing time day every day even possible make decent demo iphone particularly road tendency boredom routine sleep eat travel eat sit around kill time play eat drink take drugs wait adrenaline subside play xbox sleep repeat repeat repeat mindnumbing keep busy creative dont let drudge everyday life dozens administrative tasks demanded increasingly successful music professional get way thats end songs start album prepared exclusively agfromkievgmailcom attack mag rights reservedthe business music youthe business music last least fun enjoy ride music gift us lucky enough given gift making music sake reward right making living icing cake stardom flog metaphor death cherry icing cake smallest bite momentary tang sweetness doesnt last long noone said journey going easy musicians expect theres satisfaction every step way working talent interacting fans watching recognition brand music grow moments unbridled joy spinetingling moments studio realise youre recording something sublime first time walk stage front people first fivestar review easy let moments pass lost stress tour anxiety write new material angst reading online vitriol new single would forget career music meant hundred things meant creatively satisfying fun working music industry privilege never lose sight enjoy ride prepared exclusively agfromkievgmailcom attack mag rights reserved"
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