{
    "filename": "Investing-in-Music",
    "department": "Manager",
    "cleaned_text": "contentsinvesting music introduction pl\u00e1cido domingo commentary frances moore alison wenham cycle investment discovering signing talent nurturing talent promoting talenti fortunate career years music worked people exceptional artistic talent continue work today try help young musicians fulfil ambitions creative potential opera singers many qualities required develop successful career music talent course tops list also crucial ambition passion boundless energy relentless commitment hard work true across different musical genres opera folk music jazz pop rock band chamber ensemble sheer effort drive needed artist search success illustrated many case studies detailed report another story tell well collaboration investment working behind scenes many great performer supporting infrastructure offering funding expertise resources advice oftentimes infrastructure provided record company advances recording funds royalties artists need especially early career recording industry also offers artists assistance professionals help promote artists produce recordings license distribution finished product find opportunities funding sponsorship live performance brand partnerships collaborations also possible example artist management company efforts promote music depend protection copyrights intellectual property musicians producers music without protection investment forthcoming collaboration investment defining qualities music industry play vital role helping artists pursue career course digital era brought dramatic changes believe made investors music less important even age internet selfpublishing much easier artists past technology alone cannot ensure artists work heard appreciated artists continue work partnership record companies management others develop careers bring music widest possible audience report ifpi tells story invest support artists also economic importance sector whose investments enormous ripple effect society bringing growth jobs many industries enriching national music cultures across world important material governments report well copyright laws protecting artists producers rights reviewed many countries investing music reminds us endeavour creativity industry goes producing culture never taken granted produced free rights artists producers must paramount continuing debate copyright digital age chairman ifpi pleased introduce report illuminating industry remains important vital investor artists talent introduction pl\u00e1cido domingo chairman ifpi investing music video introduction investing music pl\u00e1cido domingo seen wwwifpiorginvesting music highlights working inside music business seem simple truth behind highly visible world artists performers touch peoples lives less visible industry enormous diversity creativity economic value report shows particular role record companies major independent play around world discovering nurturing promoting artistic talent investing music quite simply record companies parties music business scale focus take responsibilities risks backing artists seeking benefits shared success also accepting financial consequences failure time record companies remain great pressure digital piracy continue committed investing talent highly competitive market breaking new artists ultimate ambition many working record labels artistic talent always need investment funding history provided different means achieve private patronage earlier centuries heyday large advances global superstars late th century today relationship artists performing music investors supporting subtly changed continuing evolve traditional model significant advances marketing support larger recorded companies artists remains widely place greater emphasis partnership shared skills shared revenues record companies services skill sets adapting artists want need sustain career within record companies digital marketing promotional activity mainstream function many record companies forced reduce workforce overall revenues declined shift digital also created new jobs business models across sector claim artists forge career music live performance alone little empirical evidence support argument established artists benefited years investment record labels enjoy successful career performing back catalogue developing artists achieve scalable success without attention generated recorded music true digital world helped empower artists greatly widened options opportunities without label yet glance charts every market worldwide shows artist wishes sell music significant volume attract large audiences need support major independent record company surprising anyone working business understands fundamental lasting relevance companies whose expertise unlocking commercial value talent artists investing music sets major independent record companies use tools disposal help develop artists careers explains artists need help support dedicated team champion music shows record companies operate today people clearly see transformed meet digital age commentary frances moore ceo ifpi alison wenham chairman wininvesting music record companies discover nurture promote artistic talent far largest upfront financial investors artists careers also bring huge range expertise experience bear campaign bring new artist broad audience industry player currently offers access levels investment skills behind breaking new artist dynamic combination creativity talent teamwork strategy finance course luck project requires significant investment research development well marketing promotion record companies estimated invested us billion worldwide artists repertoire ar combined marketing represented per cent industry revenues four major labels combined around artists rosters tens thousands artists signed independent labels new talent lifeblood industry one four artists new signings signed last months record labels able reinvest proceeds successful campaigns discovery nurturing next generation talent majority artists still aspire signed major independent record company research multitude anecdotal evidence support survey unsigned artists us reverbnation digital music news found threequarters wanted sign record label may ifpi partnered unsigned guide almanac information unsigned artists seven ten unsigned artists uk per cent said wanted record deal threequarters per cent believe record deal important artists career cited factors wanting signed included promotional support tour support payment advance similar evidence importance record company unsigned artists comes germany september ifpis affiliate bundesverband musikindustrie conducted similar study cooperation five independent bodies popb\u00fcro region stuttgart vw sound foundation popakademie baden w\u00fcrttemberg local heroes soundgroundberlin found per cent unsigned artists professional ambitions wanted recording deal top reasons cited important marketing promotional support tv radio contacts ability focus creative process tour support payment financial advance findings supported countless personal accounts provided report articulated editor unsigned guide addressing thousands members without significant investment industry expertise creativity business obviously talent music extremely difficult break artist band popular culture mainstream music markets diy demonstrates ability approach industry correct manner still substitute experience industry move project forward artists approach labels wanting different types support may career development financial support team champion creations hugo scherman creative director cosmos music group biggest independent music company nordic region says want help whether assisting creative process opening doors work great producers supporting right marketing campaign distribution strategy us billion invested new talent revenues artists major labels tens thousands indies one four new signing seven ten unsigned artists want record deal breaking artist major market cost us millionthe cycle investmentinvesting music manager could put team people together around artist various roles record company theyd record company hamish harris artist manager uka record deal matters say unsigned artists unsigned artists aiming signed record company unsigned artists thinking record deal important developing career source survey unsigned artists uk compiled ifpi unsigned guide may ed sheeranshakira filippo sugar president italian independent label sugar music believes artists benefit support label across breadth career artists need lot people help create record promote need champions need people believe recorded music produce synch deals strike drive awareness artists interest live performances financial muscle record companies enables invest artists could finance atlantic records uk signed artists including ed sheeran plan b rumer artists come every section society says chairman max lousada give artists shot chance change lives incredible opportunity society way artists marketed promoted changed last decade costs involved breaking act remain high julie greenwald chairman coo atlantic records us works artists including bruno mars bob explains involved every part artists career many avenues go including digital social marketing costs involved breaking artist also remain constant according greenwald costs reduced dramatically weve reallocated funding example spending ever tour support atlantic believes long term artist development keeping artists road connecting fans cheap ticket record companies adapted changing environment last years sign process slow martin mills chairman independent beggars group record labelsincluding xl recordings adele worlds biggest album seller signed adele achieved spectacular success album topping charts countries mills foresees mix continuity change record labels artists always need people things record companies currently market could become diverse could see companies working artists wouldnt currently define record company could see record companies becoming something new hamish harris owner twist management works artists including tyson jamie woon believes labels evolving performers always need support manager could put team people together around artist various roles record company theyd record company new services artists industry changes model investing music new generation deals labels artists evolving record companies maintaining ability invest talent securing share broad range revenue streams many decades record labels operated model saw pay advance artist hope recoup investment sales albums singles label would also spend heavily marketing promotion drive sales maximise possibility recouping investment today label investment incorporates much wider range services live merchandising relationship evolved flexible partnership revenues shared across wide range new activities new broader rights partnerships reflect expanded role record companies recognition upfront investment required artists less likely recouped sales albums singles alone local repertoire global reach recording industry global scale local repertoire predominantly invests seven top markets recorded music local repertoire accounts half sales top albums see table opposite industry also increasingly investing new parts world focusing artists developing countries using skills aim international audiences max hole chief operating officer universal music group international stop investing kill business jesus lopez chairman chief executive universal music latin america last years made per cent revenues countries change next years emerging economies overtake established markets max hole chief operating officer universal music group internationalhow musics global ar investment compares sectors rd investment rank sectoroverall sector rd intensity pharmaceuticals biotechnology software computer services technology hardware equipment leisure goods healthcare equipment services electronic electrical equipment automobiles parts aerospace defence chemicals industrial engineering source eu industrial rd investment scoreboard european commissioninvesting local repertoire countrylocal repertoire percentage top album sales usa japan germany uk france brazil italy source nielsen soundscan us oricom cds media control official chart company albums snep abpd gfk based top rumer sa dingding says investing local repertoire emerging markets key priority last years industry made per cent revenues countries change next years emerging economies overtake established markets one example developing investment strategy china hampered high levels digital piracy universal music operated time beijing built significant roster artists singing mandarin helps develop local production ar expertise hole says best way prepare better environment invest mandarin artist roster thinking investing five year basis maintaining investment ar new talent lifeblood music industry ar one crown jewels ar budgets fiercely defended budget cuts forced record companies due declines revenue recent years jesus lopez chairman chief executive universal music latin america iberian peninsula explains stop investing kill business margins may lower go painful process reducing overheads losing staff struck right balance approach replicated record companies key markets around world nick gatfield chief executive sony music uk former member band dexys midnight runners says nothing changed terms level investment artists fact countries increasing investment new talent lifeblood business building catalogue building legacy industry even begins take level rd risk recorded music investmentintensive business proportion revenues invested record companies ar activity remains exceptionally high compared almost industrys investment rd according data members ifpi estimates record companies worldwide invested per cent revenues ar activity comparison eu study published eu industrial rd investment scoreboard covering industries eu us japan showed even pharmaceutical biotechnology sector globally invested per cent revenues rd industry even begins take level rd risk nick gatfield chief executive sony music uktour support cost major record company us backing band orchestra required bob adeleinvesting music funding talent breaks recording deal different common areas investment usually feature particularly agreement involving emerging artists payment advance funding recording music video production tour support promotional costs pop acts usually require largest investment develop tend involve multiple songwriters higher recording costs expensive photos videos placing stylists payroll often higher travel costs perhaps covering parents chaperones well artists genres dance urban classical music different cost profiles contrast pop development artists performing folk alternative rock music cheaper record smaller marketing costs stylists generally less expensive videos produce addition fans genres usually buy albums rather singles easier secure return investment folk act payment advances competition record labels sign certain artists intense inevitably drives levels advance offer payment advance typically enables artist give day job concentrate writing rehearsing recording performing music advances recoupable artists royalties sales recouped sales fail reach certain level thus record company primarily bears risk investment typical advance major label new pop act major market estimated around us go much higher competitive situations cases advances small nonexistent artist benefiting revenuesharing upfront expenditure record company financing recording costs recording costs vary widely individual projects involvement producers session musicians professional mixers studio engineers effect costs investment recordings benefits wide community musicians technicians recording costs incurred major markets vary us us significant project production videos video costs range widely project project expensive involve highprofile directors large crews days filming cost us us produce two three videos promote tracks album major markets high expenditure always needed videos produced much cheaply approach depend needs individual project tour support emerging artists often need heavily supported record companies level tour support required highly dependent nature artist typically tour support one area rock acts require greater investment pop acts artists require backing band orchestra drive highest costs area tour support cost major record company upwards us marketing promotion marketing promotional costs usually largest expense record company heavy promotion brings act wide audience enabling develop broad fan base opening opportunity artist secure revenue wide range sources live touring merchandising record company spend us us trying break artist major market competitive market recorded music market competitive highrisk minority acts signed achieve significant commercial success estimates success ratio vary across industry however common estimate cited senior music company management success ratio one five commonly estimated one ten ratio decade ago reflecting generally higher success rate previously norm definition commercial success varies say breaking artist gold platinum status individual market others believe campaign success upfront advance recouped others believe success simply satisfied artist bills paidtypical investment major record company newlysigned artist investment made record companies new artists vary widely country country individual cases typical range cost breaking new pop act major market set advance us recording us two three videos us tour support us marketing promotionus total us milliondiscovering signing best artistic talent motor keeps record company running breaking acts protecting ar always lifeblood culture heart every conversation says david joseph chairman ceo universal music uk fierce competition record companies discover sign best new artistic talent ar teams constantly scouting performers potential develop career music highest level traditional ar methods today complemented ways finding signing talent way find talent nowadays completely different years ago bars small venues places find artists musicians says afo verde sony musics chairman ceo latin region spain portugal multitude different ways end day matter find talent someone making music someone feeling emotion creates internet often first port call ar executive looking find top performers tomorrow andreas weitk\u00e4mper ar director warner music germany whose artists include peter fox udo lindenberg says internet made preselection much easier instead travelling every gig lot groundwork online checking bands homepage myspace youtube beggars group international independent group record labels range artists including xl recordings adele best global selling album simon wheeler director strategy says internet first hear buzz around artist sort label looks someone whos got two million hits youtube look online buzz internet cut legwork ar executive viewing artists online substitute seeing live developing personal relationship evaluating artistic talent subjective process label executives agree looking something beyond technical competence searching act sign glen barros president chief executive concord music group us independent label whose artists range jayhawks esperanza spalding sir paul mccartney says looking artist move music fans im looking empirical evidence connection audience artist teresa labarbera whites senior vice president ar columbia records worked artists including beyonc\u00e9 britney spears pnk says vital artist star appeal want able take eyes want hear everything going sing star appeal raw emotional human connection makes star regardless formal music training andreas weitk\u00e4mper warner music germany also looks signs drive artist first foremost need distinctive voice also need right personality strong push forward career discovering signing talent matter find talent someone making music someone feeling emotion creates afo verde chairman ceo latin region spain portugal sony musicinvesting music internet made preselection much easier instead travel every gig lot groundwork online checking bands homepage myspace youtube andreas weitk\u00e4mper ar director warner music germanythe internet substitute seeing artists live developing personal relationshipsome record labels specialise particular genre music others want broad roster artists colin barlow managing director rca uk says belief great record label broad ive got varied record collection think important label variety artists signed signing deal ambitious artists looking record deal invisible line business amateur professional says keith harris years experience artist management working performers stevie wonder someone invested time money could agent manager record company amateur side line truth one interested amateur theyre interested professional artists typically manager lawyer place help negotiate best recording contract possible deals evolved fast last years many record labels offer greater upfront support variety artists activities exchange share revenues broad range income streams andreas weitk\u00e4mper warner music germany sets thinking behind contracts measures used build establish artist recording live concerts merchandising interlock promote overall product every investment label risk needs justified need consider sources income start tony wadsworth bpi chairman formerly chairman ceo emi music uk ireland echoes point artist successful label earns recorded music sales artist generate many types income synch deals live touring performance rights corporate gigs merchandising others yet pivotal act breaking artist record happens aladdins cave open investing music someone invested time money could agent manager record company amateur side line keith harris artist manager digital channels help gaining first impression artists ultimately network personal impression still crucial ute fesquet vice president artists repertoire deutsche grammophonno substitute personal contact digital channels enable ar executives cut legwork jobs still substitute personal recommendation case jan lisiecki proves lisiecki canadian classical pianist age came attention berlinbased ute fesquet vice president ar deutsche grammophon alerted talent scout fesquet says received tipoff jan checked online established contact digital channels help gaining first impression artists ultimately network personal impression still crucial attending numerous concerts meeting jan personally signed lisiecki deutsche grammophon roster label worked nurture talent involved building artists ground strive longterm partnership handinhand stage career great responsibility artists strive live jan delighted signed label heritage feel happy privileged record company catalogue reaching back years containing names great performers left artistic souls us performed venues carnegie hall seoul arts centre sharing stage artists including emanuel ax pinchas zukerman debut album features mozart piano concertos performed symphonieorchester des bayerischen rundfunks performance highlights include performing orchestre de paris season opening concert paavo jarvi making new york philharmonic subscription debut performing recital debuts berlin brussels hamburg munich zurichinvesting music unlocking talent france sexion dassaut french urban hiphop collective came attention st\u00e9phane le tavernier managing director sony music france releasing mix tape le tavernier says sexion dassaut one creative innovative bands seen long time delighted signed us pleased able help take mix tape sold copies first album sold copies sony music france ran conventional media marketing campaign also helped create videos bring music fans using online social networks band massive online social media presence one largest facebook followings france million record company also financed fashion venture wati b become one talked youth fashion brands france le tavernier says band released second album track sell copies looking use position global company partner best international talent advance career beyond france guys talented sky limit exciting start story artists looking use position global company partner best international talent advance career beyond france st\u00e9phane le tavernier managing director sony music franceeliza doolittle professor green investing music artist label despite rise broader rights deals still homogenous model deals done artists labels record companies chosen adopt broader rights fact artists choice ever want kickstart careers record companies place great emphasis tailoring services needs individual artists whether help established artists new areas brand engagement traditional fullservice support required developing artists andria vidler chief executive emi uk ireland says deals range work professor green every aspect campaign handled inhouse artists work music services team noel gallagher peter gabriel dont need ar support see real benefit services offer marketing without label myth vs reality misconception age digital selfpublishing developing artist longer needs record company build career music fact still extremely rare see artist build career without support label established acts course long able generate income simply live touring benefiting brand built throughout recording career max lousada atlantic records uk says artists realistic need support record company new generation artists understand value amplification record companies provide see internet buzz doesnt generate career realise need expert help break environment reach mainstream audience true artists approach record labels slightly later stage career generated interest performances maybe released recordings see videos youtube put together young artists using technology since says teresa labarbera whites columbia records generation unprecedented resources fingertips help develop craft one wellworn myth artists survive live performance income without needing pursue recording career yet reality recording springboard successful live music career overwhelming beneficiaries live music income established legacy acts manager keith harris says live industry thrived established artists benefited investment take level took artists live industry would collapse view echoed martin mills beggars group make career live music promoters want see artists record deal want see activity makes easier sell tickets recorded music also offers artist chance build legacy glen barros concord music says artists survive live performance want leave legacy endures survives past lifetime recordings pivotal act breaking artist record happens aladdins cave open artist label tony wadsworth chairman bpi see videos youtube put together young artists using technology since teresa labarbera whites senior vice president ar columbia recordstop live acts rank artisty ear first album released u bon jovi take roger waters member pink floyd taylor swift source billboard recording springboard successful live music careersigning frida gold warner music discovered fourpiece pop band frida gold thanks tipoff ar man stephan mattner looking bands website label realised dealing exceptional sound unique voice well great german lyrics captured spirit times team went see frida gold open concert bosse andreas weitk\u00e4mper director ar warner music germany says even today seeing artists live irreplaceable experience demo deal warner frida gold agreed produce album together label used network develop act found right producer suited parties actively involved band process weitk\u00e4mper says frida gold looking unique international pop sound bands warner music uses network songwriters publishers producers bookers live experts play vital role longterm career planning artists company actively promotes artistic encounters introducing performers udo lindenberg jennifer rostock weitk\u00e4mper says whether eventually end working together course artists frida goldwhile record companies always looking discover break new talent also want develop longterm relationships artists sign part role ar team help successful artists develop career music record labels help developing artists opening door work best talent music business backing reassure studio producers session musicians featured artists project worth becoming involved max lousada atlantic records uk explains others industry know bring serious thoughtful creative campaign gives confidence outside world us atlantic records decided partner bruno mars bob travie mccoy projects would introduce public julie greenwald atlantic says ar guys heard bruno studio thought would great pair bob helped generate lot interest people wanted know man great voice singing hooks song nothin process repeated travie mccoy recorded billionaire meant could start digital campaign around bruno year debut album released collaborations transcend geographical borders well artistic boundaries brazil country singer paula fernandes achieved number one hit home country working overseas artists expand fan base performed duet american singer taylor swift helped introduce taylors music brazilian fans built awareness paula anglo world says jesus lopez universal music latin america iberian peninsula also performed duet colombian artist juanes helping reach spanishspeaking latin america increasing profile portuguesespeaking brazil paula fernandes says experience singing taylor juanes important seeing music moves unites people different cultures groundbreaking artist theres click personal musically artists writing process flows shows final result exchange artists conquering new markets strengthens song writing pleasure working talented sensitive people brilliant successful careers fans received warm welcome paths two way street juanes adds work paula fernandes wonderful unique experience powerful sweet voice addition charisma professionalism made unforgettable experience record labels put promising young performers studio established producers help develop craft uk colin barlow president rca uk cites example rebecca ferguson come second x factor television series barlow says unearthed incredible narrator life didnt see tv series sang covers take someone tv series believe songwriter huge risk put together eg white incredibly talented songwriter producer four days studio rebecca said shes interesting agreed executive produce whole album shes sold half million records uk breaking globally countries italy australia nurturing talent ar important part process important youre never going spend money julie greenwald chairman coo atlantic recordsinvesting music others industry know bring serious thoughtful creative campaign gives confidence outside world max lousada chairman atlantic records ukrecord labels help developing artists opening door work best talentjulie greenwald atlantic records says process heart record companies ar important part process ability allow artists go fantastic songwriters producers even time write case bruno mars important youre never going spend money shaping album record labels work developing artists help put together body work may involve developing tracks artist written commissioning new music songwriters offered music publishers creating cover version artist brings qualities track previously recorded sometimes process involve frank exchange views glen barros concord music says sometimes people around artist afraid speak believe artist heading wrong direction feel give open honest respectful feedback objective view way well achieve mutually aligned goals quite simply everyones best interests developing longterm relationships record companies want develop longterm relationships artists sign role successful ar teams help artists work develop musical careers many labels also conscious want develop historic catalogue built many years colin barlow rca says building heritage includes elvis louis armstrong today working america artists alicia keys beyonc\u00e9 pnk around long time uk look paloma faith artist believe could signed rca next years need artists longevity constantly evolving want go journey withatlantic records building relationship singersongwriter ed sheeran british artist released grown social media understood could convert millions youtube views career without support label max lousada says role understand artists wishes opportunities available make global infrastructure work helping artists break new markets major way labels add value artists careers alejandro sanz spanish artist universal music signed wanted break latin america decision taken launch album autumn meantime sanz became coach mexican version television show voice jesus lopez says able build revenues role series private performances putting strong position launch album partnership action swedish indie speaks hugo scherman creative director cosmos music group biggest independent music company nordic region previously family tree music involved discovering nurturing breaking great talent years scherman says companies worked appeal artists want deal one broad ranging company takes small proportion wide range revenue streams rather several companies need take greater share individual revenue streams economically viable conversely artists prefer rely opinion one person company forging career works large number mixers producers well performers means ideal position bring talented musicians producers together project doesnt big budget ask mixers producers work arent engaged elsewhere get involved know well push promote album get involved example approach recent collaboration swedish singer andrea kellerman known firefox ak signed family tree music worldwide licensing deal four music producers lasse m\u00e5rt\u00e9n bj\u00f6rn yttling produced hit albums lykke li sarah blasko resulting album color trees attracted four music germany sign international distribution deal scherman says symbiosis us artist producer creative process people helping also giving time develop know well push promote album hugo scherman creative director cosmos music group investing music paloma faith firefox ak rafael gualazziinvesting music right partnership italian case study raphael gualazzi signed deal italian independent sugar records filippo sugar chairman ceo sugar music says worked another label tried package tightly italian clich\u00e9 realised incredible talent enabled make sort record wanted gualazzi made jazz influenced album sugar records worked find right song bring music broader audience resulting single follia damore received critical acclaim sanremo music festival label secured three synch deals gualazzi partnering oil gas company eni car manufacturer fiat telecom italia also entered eurofestival music stood different winning second place label coordinated live performances across europe result attention generated live performances synch deals set sugar records appearance eurovision song contest gualazzis album reality fantasy went platinum italy sold well across france germany sugar says first time several years new italian artist broken outside italy come long way short time looking forward working next album realised incredible talent enabled make sort record wanted filippo sugar chairman ceo sugar music helping artists break new markets labels add value artists careerthe marketing promotion artists one largest items spending record companys budget competitive market essential artist enjoy promotional support opportunity connect wide audience media mix used promote artists existing potential fans changed dramatically last years social media channels complement traditional gatekeeper media radio television head one record label estimates four years ago per cent marketing spend aimed broadcast advertising proportion fallen per cent resources diverted online promotion expected balance broadcast online would long dion singer senior vice president international artist development warner music worked artists including michael bubl\u00e9 green day josh groban reflects change social marketing constantly evolving released green days album st century breakdown drew list top ten things needed promote youtube video facebook campaign certain kinds viral marketing seven channels exist previous album american idiot released five years earlier also true released latest album uno september add several new platforms mix growth online media meant record companies spend increasing resources supply content channels need colin barlow rca says content create digital world probably double four years ago people hungry julie greenwald atlantic records agrees clever social marketing artist real organic come artist cant corporation feeds fans whats message coming get consumer used digital department people much artists content music david joseph universal music notes new media channels offer opportunity dialogue fans internet become new television immediate feedback reaction two promotional campaigns colin barlow rca says wonderful thing music industry formula instinct taking risks record companies relevant bastions music take risks anybody else promotional activity often cover broader range activity traditionally case many artists want become involved range areas according andria vidler emi artists want create clothing ranges bringing fashion experts tinie tempah pro green swedish house mafia wanted sort advice invested testing learning investment worked well tinie tempah involvement disturbing london fashion range im overwhelmed delighted response feedback public contemporaries people admire world fashion says artist new skills marketing classical music record companies extending successful techniques pop genres including classical max hole universal music says marketing classical music old fashioned many ways involved great marketing promoting talent simple promote artist get music heard everyone would martin mills chairman beggars group investing music wonderful thing music industry formula instinct taking risks colin barlow president rca global success music television programming provided new platform promote artists work months record album putting energy heart soul work team ensure resonates public shym wouldnt sign branding deal money worth andrea vidler chief executive emi uk irelandgotye one direction core audience promoting artists new audiences trying rejuvenate way promote classical music reaching wider audience without sacrificing quality approach seems paying dividends young classical artists montenegrin guitarist milo\u0161 karadagli\u0107 companys deutsche grammophon label hole says bringing orthodox pop promotion bear milo\u0161 recorded album promoted toured didnt always happen classical world debut album guitar sold copies debut classical artists used typically sell copies album creating content new media channels involves partnership artists labels antoine gouiffesyan marketing director warner music france cites example pop rb singer shym worked label create shiminutes dedicated web tv channel present youtube social networking sites shym committed keeping channel fresh updated regularly producing great content go viral artist praises collaboration work months record album putting energy heart soul work team ensure resonates public teams make record companies vital ally artists potential social networks means promotion particularly visible asia use social media exploded recent years sandy monteiro president universal music south east asia says weve signed distribution deals korean indies taken artists markets airplay music concert sales gone roof phenomenon also noticed hugo scherman nordic independent company cosmos music group says promotional push digital platforms spotify wimp help song surge services push song banner ads spotify people start linking facebook page twitter feed see surge interest effect spotify social networks helped break swedish language rb radio picked populargrowth brand partnerships brand partnerships increasingly important artists record companies source revenue way positioning performer introducing new audiences andria vidler emi music convinced approach pay dividends right placement right brands really help artist artists professor green eliza doolittle made money first albums released brand partnerships helped position fans pro green iconic british urban act looking go global brand partnerships part mix help achieve puma deal accidental professor green says brand partnership relationship puma uk continues grow develop late im seeing increasing interest outside uk side increases international exposure allows enter markets may opportunity regularly vidler cautions market record labels become involved without clear idea want achieve artists easy reject many deals accept wouldnt sign branding deal money right artists career worth antoine gouiffesyan warner music france takes similar stance notes shym dance avec les stars nrj music award many brands became interested company interested ones gave creative input signed deal yot watch company shym became brand ambassador worked create shym branded watches fully involved deal engaged creatively werent interested signing deals brands wanted use image brand partnerships struck major labels martin mills beggars group says want see brand partnerships deliver value artists decent level compensation round credibility artist important thing cannot undermined right synch deal take artist song warp speed otherwise might taken longer time break andrew kronfeld president global marketing universal music group weve taken one direction become global phenomenon based worldwide platform nick gatfield chief executive sony music ukalejandro sanz milo\u0161 karadagli\u0107 synchronisation deals go mainstream synchronisation deals grown dramatically last years commercial arrangements see music used films television programmes well advertisements record companies income synchronisation deals increased per cent us million accounting per cent overall revenues andrew kronfeld president global marketing universal music group says synch deals good platform right synch deal take artist song warp speed otherwise might taken longer time break case ellie goulding highlights power synchronisation deals first album lights went platinum uk started come end initial sales cycle universal music sold department store chain john lewis concept goulding singing cover sir elton johns song part bespoke synchronisation deal track added album went sell another copies go triple platinum dion singer notes synchronisation deals also provide greater financial security artist one synched bands work sitting camper van touring states landed us deal said turning would crazy since used synch deals help boost financial security malaysia independent label kru studios benefits entertainment company also produces films norman halim artist also executive president kru studios says means synch artists music latest films producing signed jaclyn victor former winner malaysia idol able put music two films one englishlanguage film aimed international market offering opportunity reach new audience success tv platforms record companies played key role rise global music television franchises effective platforms new talent also showcase established artists music television rebooted modernisation talent show format programme pop idol idol franchise established almost countries programmes ranging american idol vietnam idol voice idol number developing platforms enable us discover new talent take existing talent put front new eyeballs says andrew kronfeld president global marketing universal music group x factor franchise launched countries including india audience tops million voice originated netherlands one latest international franchises airs almost countries worldwide nick gatfield sony music notes tv platform acts also capable breaking one market cites recent success band one direction put together x factor uk went top billboard album chart us weve seen successes television shows often confined markets weve taken one direction become global phenomenon based worldwide platform norman halim kru studios says increasing amount artist discovery malaysia involves tv platforms akademi fantasia involved introduced artists sung cover versions shows inhouse team songwriters producers enabling forge career performing original material talent scouts recognise role reality tv malaysia riding wave future may sources record companies continue adapt reflect breaking us market need army david guetta international superstar didnt mean easy break america worlds largest music market greg thompson executive vice president marketing promotion emi music north america says electronic dance hadnt enjoyed success us europe process continuous investment promotion break artist us need army executives focus sometimes couple years emi worked across traditional broadcast print media well engaging music fans social networking channels thompson says fragmentation geography us make difficult cross sales threshold needed break bring best research bear finding artists connect analyse different groups look next opportunity guetta toured us performing festivals coachella california thompson adds helped make performances events seen lots gatekeepers signed retail partnerships released numerous singles show ultimate hit producer one hurdle overcome guettas diary thompson explains david massive global franchise worldwide touring commitments question balancing time campaign paid guettas fifth studio title nothing beat becoming first top five album us major record companies infrastructure deliver global campaign artistsdavid guettataking talent global audience many artists signed record companies want international career international success also vital commercial music economy helping create revenues ploughed back developing new acts artists want global success says afo verde sony music latin region spain portugal helped bring artists including shakira ricky martin worldwide audience dream every artist work known world enthusiasm hard work rest company worldwide helps make reality artists often perform one language help build international fan base hugo scherman cosmos music group says artists approach independent label want reach broadest possible audience swedish artists sing english ultimate aim get music released internationally want artist want artist worldwide sweden many artists want break us worlds largest music market sandy monteiro universal music south east asia says girls generation became first kpop band sell us released first single late psy enjoyed massive success hit gangnam style kpop stars record labels also looking breaking significant music markets worldwide universal music recently brought large number kpop artists venues brazil uk many spanish artists want break latin american market benefit infrastructure international record company example cited emi latin america pablo albor\u00e1n successful career spain wanted boost profile latin america emi worked management company crack latin american market invested touring promotion merchandising live tours publishing rights pablo albor\u00e1n says debut album pablo albor\u00e1n promoted lot hard work close attention detail resulting achievements perhaps would possible without support secured three latin grammy nominations saw songs album placed tv programmes argentina el elegido la que pod\u00eda amar made promotional visits argentina chile mexico puerto rico miami meeting great reception label gone truly believed music beginning soon visiting countries second third time upcoming tour works dream come true nature modern communications means easier break artists internationally additional demand according greg thompson executive vice president marketing promotion emi music north america live global market thanks internet act mass appeal cant live bubble record companies large small ability deliver global campaign artists belgian born singersongwriter wouter de backer known gotye signed eleven australian independent label universal music global distribution deal andrew kronfeld president global marketing universal music says great relationship label early stage said looks really good guys signed rest world went number one single europe north america started happen asia shows happens global network ar marketing people take something one market make global somebody used know gotyes duet new zealand singer kimbra johnson became first single australianbased artist top billboard hot us singles chart years live global market thanks internet act mass appeal cant live bubble greg thompson executive vice president marketing promotion emi music michael bubl\u00e9 going global music sold people turn michael bubl\u00e9 hails british columbia canada path global fame routed south africa dion singer senior vice president international artist development warner music working company south africa first heard bubl\u00e9s music thought nothing like people wrongly identified jazz singer hes hes pop artist bubl\u00e9s album reached gold status south africa sold canada singapore australia new zealand singer thought canadian performer quirky sense humour appeal commonwealth countries might connect europe bubl\u00e9s manager bruce allen credited singer one best business said tour asia wrapping sending back vancouver called people across europe said get michael bubl\u00e9 weekend italian guy called back said didnt anything lined didnt want miss chance would set something trusted put bubl\u00e9 plane got onto leading italian radio show loved song used promote show suddenly moondance number one italy became real pop star italy teenage girls screaming figured works italy might work spain sure enough able use momentum go even markets michael bubl\u00e9 gone enjoy global success selling million albums worldwide singer stresses mantra music sold people turn like artist well move heaven earth get new digital services digital added new dimension services record companies provide artists digital accounted per cent record companies trade revenues major services expanded reach countries year services amazonmp itunes effectively replicate physical format market consumers buying albums singles others deezer spotify vevo rely either advertising income people paying monthly subscription fee combination services still early stages development offer opportunity global scale subscription services june estimated million subscribers globally number almost doubled last months many streaming services relatively recent startups one largest services spotify opened germany worlds third largest music market march spotify developed sweden large numbers consumers use paidfor subscription tier service hugo scherman cosmos music group believes positive effect sweden spotify changed music business made happy place work large numbers people premium account revenue stream fantastic people listen album song put playlist wont stop listening itll giving artist record company revenue stream years people listen album song put playlist wont stop listening itll giving artist record company revenue stream years hugo scherman creative director cosmos music groupkorea kpop explosion kpop phenomenon swept asia promoted worldwide bringing kpop acts girls generation recent phenomenon gangnam style psy huge global audience four years ago south korean government introduced comprehensive measures tackle digital piracy creating positive investment environment helped labels begin signing acts formed second wave kpop many record companies active investing kpop one example universal music struck partnership independent label cube january sandy monteiro president universal music south east asia says timing perfect measures brought government created positive environment start kpop explosion saw return investment within year universal concentrated boy band beast girl group minute went multiplatinum south korea sold platinum gold across five markets asia first album second albums sold even widely monteiro says helped bands investing recordings music videos marketing campaigns distribution across asia kpop styling fashion goes music one recent phenomenon emergence kpop bands nonkorean members missa kpop girl group signed independent media entertainment company jyp consists four members two chinese minuteinvesting music performance rights income artists record companies increased sharply last years music licensing companies licensed record labels collect revenues broadcasters commercial operators use recorded music distribute artists producers performance rights income accounts per cent record companies trade revenues worldwide particular importance developing regions latin america revenues increased per cent alone although big disparities among major markets performance rights income brazil argentina account significant shares overall revenues per cent respectively contrast mexico due difficulties enforcing rights performers producers earn much less public performance broadcasting record companies performers alike receiving fair return use music never taken granted nowhere continuous fight recognition value music better illustrated australia australian artists seeking benefit performance rights commercial third parties use music register phonographic performance company australia ppca organisation collects royalty payments distributes relevant record companies registered australian artists ppca undertaken number highprofile campaigns recent years ensure registered artists labels fairly benefit commercial third parties use music secured increased payments nightclubs fitness centres restaurants freetoair telecasters use recorded music enabling significantly increase payments registered artists record companies currently working secure fairer payments australian subscription television broadcasters lynne small general manager ppca says system help artists unlock revenues would able access independently artists smaller record labels would administrative capacity handle venues licensed public performance australia equally businesses thousands restaurants hairdressing salons licensed ppca would able identify locate deal hundreds artists labels covered ppcas blanket licence small notes developing artists might find difficult separately negotiate fair payment corporate radio sector would hard performers individually negotiate royalty rates commercial radio stations use music attract listeners generate advertising revenues capacity drop individual artists playlists conversely would impractical inefficient radio stations negotiate licences trackbytrack basis breadth ppca blanket licence allows enormous flexibility tailor amend playlists moments notice artist lindy morrison formerly gobetweens adds performance rights income increasingly important recording artists invest recorded performances create music used businesses draw customers increase revenues fair paid reasonable amount benefits deliveredperformance rights performance rights income increasingly important recording artists invest recorded performances lindy morrison swedish house mafia investing music managers view keith harris worked artist management years perhaps best known managing legendary stevie wonder son hamish run company twist management five years working artists tyson jamie woon keith spent much career across negotiating table record companies believes transforming adapt new environment manager ive fair share runins record companies easy quote industry years ago something cut crowded market assumption youll reach people youve put something wrong record companies still inject considerable money also expertise spent impact hamish says manager identify needs done try answering phone dealing emails record companys offices different countries around world help know local market keith believes record companies changed business models adapt digital environment record companies started develop new business model built around idea sell fewer records still financially successfulhamish adds even go back five years totally new era right even amy winehouses back black could still work old model spend lot money making albums go sell today need go build fan base even youre making record men believe evolving nature record deals positive hamish says think natural move towards partnership management companies look together structure deal individual basis dont need everyone global superstar artist could tour fans sell limited edition merch cds profitable artist could career keith adds recently deals set stone necessity record companies become flexible seen make money areas flexibility enables creation commercial deals make sense us father son agree record company funding still vital artist aspirations hamish says think investment record companies important generation fathers need investment develop artist keith concludes easier get investment day lot money around important today ever waspicture credits cover art james andrews page pl\u00e1cido domingo john marshall page frances moore marek paczynski page bruno mars andreas laszlo konrath page shakira jaume iguana ed sheeran wmg page rumer wmg sa dingding um china page adele mari sarii bob wmg page rebecca ferguson jason bellpage eliza doolittle brooke nipar professor green desmond muckianpage frida gold robert wunsch page paula fernandes guto costa page raphael gualazzi marco craig firefox ak razzia records paloma faith sony music entertainment ltdpage david guetta rick guest page gotye elevenmusic one direction sony musicpage alejandro sanz umg milo\u0161 karadagli\u0107 margaret malandruccolodgpage david guetta rick guest page michael bubl\u00e9 wmgpage minute um korea page swedish house mafia carl linstromm ifpi data copy images subject copyright subject statutory exception may reproduced 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