Music- strategy.json

{
    "filename": "Music- strategy",
    "department": "Manager",
    "cleaned_text": "making leaders successful every dayjanuary music industry meltdown recasting mold mark mulligan consumer product strategy professionals forrester research inc rights reserved unauthorized reproduction strictly prohibited information based best available resources opinions reflect judgment time subject change forrester technographics forrester wave roleview techradar total economic impact trademarks forrester research inc trademarks property respective companies purchase reprints document please email clientsupportforrestercom additional information go wwwforrestercomfor consumer product strategy professionals includes forrester research panel data data consumer technographics executive summ ary first years st century may decade music went digital also truly horrible decade music industry end us european recorded music revenues start decade billion billion digital experience noughties rocky one next years characterized innovation experimentation risen prominence past years brands product strategists expect invest money digital music investment bring welcome impetus music industry also continue value chain changes ultimately reshape balance power recast mold music business table contents painful digital transition music business digital music business models playing catchup consumer behavior move consumption era realign music industry value chain future digital music rich tapestry targeted offerings rec ommenda tions build series new music businesses supplemental materialnotes resources forrester used data european technographics media marketing social computing online survey q q global music research panel online survey report related research documents media product innovation building products thrive media meltdown december music product manifesto product features save recorded music september music release windows product innovation music business cant without september january music industry meltdown recasting mold mark mulligan laura wiramihardja forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals painful digital transition music business recorded music industry elegantly simple business built almost entirely upon sales little shiny discs revenues buoyant construct multimillionselling artist still common currency pertinent digital hardly featured equation years st century clear days gone good music industry never recorded music industrys highwater mark cd height product cd finds terminal decline heir apparent stcentury music revenues declined year year consumers fallen love cd struck whirlwind romance free music affair changed forever people perceive music product revenues slump music fan wrests control fundamentals music business turned heads recorded music industry kicked meltdown digitization puts power firmly hands audience advent cd ripping inevitable bedfellow file sharing ended music industrys ability exercise control via monopoly supply created monetary value virtue fact music fans could acquire music via music shops ripping cds consumers could conveniently create highquality copies napster could make copies instantly available millions music fans meltdown plays three acts digitization didnt cause meltdown instead enabler first act threeact play act digitization brought contagion free consumers could get music wanted free kazaa outube started wonder would ever pay music act meltdown began music sales plummeted free prospered contagion became epidemic start st centurys second decade find listening opening lines act rebuild although far early say whether story happy ending change happening ondemand replaces oncommand perhaps single important dynamic music industry meltdown consumers decide get music record labels used dictate music consumers could buy music fans dissect albums preempt release schedules mashup share acquire discard music voracious appetite foodie allyoucaneat buffet problem virtually none generates much revenue much occurs outside legitimate domain music fans created new consumptionbased usage paradigm music industry needs create series new music businesses around forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals consumer behavior shapes business models th centurys distribution era selling units music music industry effectively shaped consumer music behavior consumption era audience king business models playing catchup chasing emerging behavior patterns noughties digital decade shook music industry core first years st century may decade music went digital also terrible decade music industry end us european recorded music revenues start decade billion billion see figure although recorded music revenues actually grew seeds forthcoming trouble already well truly sown notably launches napster mpcom pmp napster symbol transition distribution era consumption paradigm crucible music industrys stcentury meltdown story musics digital decade maps neatly four stages music industrys digital strategy stage denial music industrys revenues began crumble major record labels already gone long way casting die first half noughties failed see true importance napster refused license music likes cductive listen com mpcom instead nipping peertopeer pp activities bud meeting burgeoning digital demand legitimate supply labels focused energies fighting file sharing although number people within major labels began think differently voices werent yet loud enough shape strategy stage confusion late digital supporters within majors grown sufficiently loud result licensing services like rhapsody also saw illadvised launch two majorlabel distribution platforms musicnet duet later pressplay labels hoped control digital music distribution also clear pp activity napster riaa commenced highprofile legal action individual file sharers despite rise mp downloads pp networks legal music services shackled restrictive licenses tethered purchased digital music pc unsurprisingly digital music fans continued opt pp downloads stage acceptance impact apple digital music cannot overstated steve jobs masterstroke persuading labels license portable downloads beta lab mac platform singlehandedly transformed legitimate digital music market course core reason success itunes store ipod wasnt first mp player best pulled millions consumers digital music arena however soon became clear paid download market wasnt coming close offsetting impact declining cd sales music piracy rude health itunes cent model proved transition model albeit useful one distribution consumption eras time plan b forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals stage rebuilding plan b saw music labels grant licenses diverse potentially disruptive services including comes music imeem myspace music spiralfrog spotify virgin media succeeded fail succeed coming years rather representing desperation throwing everything wall see sticks approach recognizes would foolish assume know answer question napster first posed figure musics digital ecade source forrester research inc sony launches stor e rise napster pp longter music revenue decline beginsruling mpcomruling napster pp riaa pursues \ufb01le sharers rise k azaaifpi pursues \ufb01le sharers eu rulings grokster kazaa rise bitt orren triaa launches early settlements prsy outube disput e ruling pirate ba yipod launchesitunes store launches us napster c launches us itunes stor e napster c launch euyoutube signs deal labels nok ia announces comes musicvirgin edia announces unlimited mp ser vicerhapsody subscribe r declinemyspace buys imeem ilike apple buys lala spotify launches euemusic launches eu virgin closes service uk news corporation buys myspac e vivendi buy mpcomrhapsody launches us musicnet duet launch us eu corded music revenues billions hadopi bill passed fr source forrester research internet music forecast us forecast european digital music digital music business models playing catchup consumer behavior comparatively bleak perspective st century look distinctly golden luxury hindsight could argued record labels invested next generation music products cd peak defense labels precedent way digital transformed consumers relationship music whatever reasoning net result digital music nowhere near forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals digital music adoption still niche music fans still dont listen digital music car radio still dominate listening european online consumers respectively ipod accounting despite prolonged demise cd buying widespread among european online consumers digital music activity paid free see figure nextgeneration music services yet unseating incumbents interactivity social utility cloud ubiquitous access define future digital music right though forwardlooking services little niche within digital musics niche european online consumers visit social music sites like lastfm visit artist pages social networks demographic time bomb ticking digital music generational divide pronounced although overall digital music adoption modest youth avid users whopping european online yearolds use mp players half watch music videos significantly download music via pp networks rising year olds spain figures respectively generation young music fans growing expectation music instantly available nearlimitless choice access course free initial effects keenly felt even pronounced coming decade generation gains spending power opts spend music leaving gaping hole future recorded music revenues figure buying cds remains popular music ctivity espite sales b eing freefall source forrester research inc buy cds visit ar tist pages social network swatch music videos online watch music dvdsgo gigs concer ts download music via ppwatch live concer ts tv buy digital music visit social music sites like lastfm source european technographics media marketing social c omputing online sur vey q base european online consumers multiple responses acceptedwith ex ception music video online music ac tivity fundamentally niche reachthinking music listening habits following apply ou type online video view ed past month forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals free music stay like loathe legacy napster people expect music free internet people perhaps certainly pay music online free disappear indeed fact synonymous online music grants central role future digital music strategy file sharing always remained one step ahead industry countermeasures ever since first legal proceedings initiated napster online music piracy played game cat mouse music industry jerry always evades toms grasp music piracy evaded law simple fact technology moves light speed compared methodical mechanisms judiciary legislature audiogalaxy grokster kazaa morpheus napster closed sophisticated successors already scale ironically file sharing perfected art format replacement cycle music industry forgotten online music piracy going offnetwork past years increasing number consumers opted nonnetwork alternatives pp file sharing instant messaging im email music blogs forums file storage sites binary groups part motivation may evade industry policing pp networks much problematic monitor personal communication channels im email remote storage services like rapidshare megaupload also gaining traction none alternatives convenient pp networks sharing large numbers files illustrate technology always evolve pp networks issue downloading free music combating music piracy requires multilayered approach file sharing cant defeated enforcement alone enforcement legislation necessary cogs wheel consumers need know rules consequences breaking stick work big fat carrot cooperation across value chain isps clearly major role play uk labels isps working closely together elsewhere isps role business partner enforcer digital music executives interviewed report believe isps responsible traffic networks industry fighting free free since major labels signed licensing deal outube tacitly recognized truly effective way fight free free via services either free consumer feel like free policy really came effect licensing services like nokias comes music imeem spiralfrog although arent exactly list successful services strategically brave moves represent essential experimentation underpins evolution lastfm myspace pandora spotify outube represent much successful side free fortunes individual services aside free stay best way address generation weaned file sharing forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals introducing forresters music industry meltdown consumer segmentation transition distribution consumption eras manifests polarized consumer behavior see transition defining digital music audience forrester designed proprietary music industry meltdown segmentation see figure see figure segmentation divides european online consumers four groups based upon free online music activities musicbuying behavior music buyers still dominate although half european online consumers buy music isnt useful way looking audience theyre clearly spending lot less used exacerbated consumers increasingly fall habit buying units media whereas music mavens highly engaged online music addition strong spenders strictly spenders despite current value vulnerable many consumers nearterm casualties shift consumption era outh action unsurprisingly digitally engaged music mavens freeloading fans also youngest segments freeloading fans younger one key issue whether behavior consumers prove based demographics cohort ie grow activity answer almost certainly may lessen intensity current activity laying foundations tomorrows mainstream business models evolve successfully monetize predominantly free activity thus turn freeloading fans cash cows portable music part story portable music dedicated mp players particular mobile phones niche even among music mavens freeloading fans see figure traditional locations listening music car radio home hifi still dominate across consumers matters digital music thus far obsessed portable music fails cater mass market also majority digitally engaged consumers listen music ipod docking stations clumsy fix problem shouldnt even exist digital music jump niche needs wholeheartedly enter home car forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals figure forresters music industry meltdown consumer segmentation source forrester research inc source european technographics media marketing social c omputing online sur vey q base european online consumers ages older stric tly spenders passiv e populus freeloading f ansmusic vens buy music buy musicdo downloadstream free downloadstream freekey distribution era audienc e key consumptionera audienc e figure freeloading fans ont spend much live music either core youth market source forrester research inc buy music buy musicdo downloadstream free downloadstream freestric tly spenders passiv e populus freeloading f ansmusic vens like classicalopera rock n roll danc e younger average age male go gigs concerts would pay f online music like danc e rb ambientchillout younger average age male go gigs concerts would pay f online music like danc e classicaloper younger average age male go gigs concerts would pay f online music like danc e rb raphip hop younger average age male go gigs concerts would pay f online music source european technographics media marketing social c omputing online sur vey q base european online consumers ages older forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals figure consumptiondriven music consumers coalesce around digital platforms source forrester research inc car radio home hi\ufb01stereo ipodmp playe r mobile phone source european technographics media marketing social c omputing online sur vey q base european online consumers ages older multiple responses acceptedthinking music listening habits following apply ou digital platf orms strongly adopted consumption consumers shunned distribution consumers music mavens stric tly spenders freeloading f ans passive populus move consumption era realign music industr val ue chain consumer behavior drive business supply side willing driven help gauge extent case forrester fielded survey european us digital music executives results offer encouragement consumption era coming music industry knows asked music industry executives expect roles channel partners change clear understand balance power shifting retailers social ondemand services see figure anticipate big losers radio digital stores services agree sentiment think case somewhat overstated although majority digital music fans increasingly seek adsupported subsidized music digital stores services still deliver highest average revenue per user arpu importance radio dissipate extent particularly factor digital radio reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals figure shift consumption era streaming services gain expense f stores source forrester research inc streaming music ser vices radiodigital stores ser vices media retailerssocial network technology companiesisps mobile operators brands dont know source q global music research p anel online sur veybase us european digital music ex ecutives record labels publishers industr bodiesin opinion following impor tant channel par tners music industr please selec three f \ufb01ve years time base us european digital music ex ecutives record labels publishers industr bodies multiple responses accepted new hierarchy value chain relationships evolve interestingly music industry executives expected isps become significant channel partners didnt expect much technology companies brands isps certainly become key conduits providers subsidized household music subscription services technology companies like apple nokia continue play pivotal role even importance brands also set grow bacardis signing groove armada rims largescale sponsorship u precursors wider trends temporary anomalies revenues music sales decline revenues increasingly come elsewhere mean partners become increasingly important artists managers become powerful also apparent partners music industry executives business expect value chain transformation forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals see figure partners expect role artists artist managers grow expense labels music publishers entirely feasible byproduct decline music sales indeed artists increasingly seek additional revenue sources even opt label relationships although believe labels publishers remain main investors creative talent tier established artists especially late career seeking one last payday seek brands instead big brands need careful dont become pension plans aging artists figure role f artists managers gents expected increase labels expense source forrester research inc music publishersartist managersagents reco rd labelsartists concer promoters dont know source q global music research p anel online sur veybase us european digital music ex ecutives record labels publishers trade bodies base us european digital music ex ecutives record labels publishers trade bodies multiple responses acceptedin opinion following ou think impor tant fac tors future digital music mark et cracks emerging digital music value chain need fixing process change necessitates shifts organizations systems affects cd sales tank digital download revenues fail get top gear retailers obvious losers labels focus licensing consumptionbased services changes digital music heralding go much though nothing short tectonic shifts value chain artists beginning beginning understand music piracys impact many artists see little income actual sales music labels recouped costs making tours merchandise bread butter inevitable many artists would soon regard file sharing great way getting punters doors caring forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals little might cd sales albums although lily allens recent shortlived spell artist crusader music piracy shows artists beginning change tune long way go every one artists interviewed considered filesharing sites crucial tool helping people discover music convinced losses file sharing important digital shines light artist label differences asked digital music executives thought holding back sector labels publishers placed much blame consumers artists managers thought industry fault music industry execs consider file sharing problem respondents cite inflexibility labels collection societies financial demands rights owners trends course expected highlight fact difficult make money digital music marketplace unless financial might myspace outube negotiate competitive licensing terms artists managers finding voices publishing live music revenues didnt nosedive way recorded music revenues shift threatens degree importance record labels major labels shift contracts enough redress changing balance artists managers taking tentative first steps toward defining stronger roles organizations like featured artists coalition may way yet real power illustrate changing trends early skirmishes two opposing forces size future digital music rich tapestr tar geted offerings current meltdown spell end music business slow demise th century music business music retains core cultural relevance people consuming music across digital platforms technology ever first years st century years music industry cleared throat next years needs find new voice monetization follow threetier hierarchy digital music offerings become even diverse sit within threetier structure premium top subsidized middle freetoconsumer bottom arpu lessens move ladder audience size increases larger addressable audience lower customer value opportunity careful positioning tiers crucial currently absent adsupported services wont pay bills making adsupported music pay tough business qtrax spiralfrog spotify outube attest economics tough services need revision revenues services fall far short filling gaping chasm left declining cd sales forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals subsidized services become crucial third way premium digital services continue drive strongest revenues billion us europe representing recorded music revenues sweet spot niche premium customers massmarket free music fans remains untapped believe isps mobile operators device manufacturers fill gap providing music services subsidize cost customers consider portable apple device unlimited music streaming monthly allowance free downloads home internet tariff includes unlimited household access music downloads nokia may set subsidized world alight comes music least yet subsidized model best means generating meaningful massmarket digital revenues telcos may best programmers content neither apple launched music store music product innovation key future prosperity one thing stands else key success stcentury music business product innovation weve stuck linear collection songs product century commercial album celebrated th birthday radical music product overhaul required currently little difference itunes cent download bittorrent download unless music products improve game cant expect genuinely compete free illegal alternatives future music products need adopt platformagnostic world view encompasses powerful social interactivity empower consumers create unique experiences digital music strategy nonmusic companies become increasingly influential underpinning multiplicity consumer experiences business models core future success ever richer mix commercial partners partners bring much needed financial investment routes market additionally bring agendas priorities turn contribute recasting music industry mold new entrants filling space vacated traditional retailers course much already changed apples position music retailer us shows apples role represents much major record labels tried failed distributors witness musicnet duetpressplay traditional media retailers across globe scrambling alternative revenue streams future revenue growth depend upon success ventures launched new channel partners picking traditional players failed new channel partners bring new often competing priorities bitter pill music industry swallow new partners simply using music way selling core products music becomes bits bytes fill pipes devices isps mobile operators device manufacturers contents throne longer undisputed forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals instead busy fighting republican advances channel example nokia rim might invest heavily music building music dna organizations order sell phones doesnt preclude sorts companies becoming crucial partners particularly subsidized services sponsorships change many fundamental value chain dynamics digital music pulling power ever value chain tensions aside clear digital music even appealing proposition brands product strategists executives interviewed majority expects invest believes digital music helped meet strategic objectives believes digital music remains valuable tool differentiation see figure partners diverse drinks companies car manufacturers isps hardware firms continue invest digital music expect course companies work digital music difficult becomes differentiate labels publishers need work ever harder enable differentiated offerings partners forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals figure popularity f digital music among brands product managers clear source forrester research inc source q global music research p anel online sur veyto degree ou c onsider digital music still useful tool di\ufb00erentiationto degree digital music help ou meet str ategic objec tives priority c ompan ys digital music str ategy take compared c ompan ys investment digital music str ategy compared useful neutral usefulno help neutral helpedlowe r higherless base us european digital music ex ecutives ar e record labels publishers trade bodies base us european digital music ex ecutives ar e record labels publishers trade bodies base us european digital music ex ecutives ar e record labels publishers trade bodies base us european digital music ex ecutives ar e record labels publishers trade bodies forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals rec ommenda tions build series new music businesses age x factor americas got talent easy view music industry race bottom pursuit safe bets play lowest common denominator given climate music sales labels need minimize already sizeable risks understandable successful music business depends upon mainstream also upon variety counterintuitive left field digital music sector requires exactly diversity approach bold willingness experiment even means getting wrong innovate like lot mistakes made digital decade could turn clock back retaining labels presentday licensing mentality probable would see similar innovation see lacked first half noughties key difference services would get headstart file sharing thus prompting much greater consumer uptake services would successfully charging music doesnt mean digital decade wasted clear lessons learned toward end key ones inform next years focus building great consumer experiences seventyseven percent digital music executives interviewed believe business model innovation important factor future digital music market partly right anything strong focus business models held back progress past years focus must great consumer experiences saying forget business models get experience right first economically sound business model little value without good product dont fall lure levy argument replacing music business innovation flatrate levy sustained surprising momentum recently via socalled google tax france levy argument flawed virtually impossible implement also discourages innovation world flatrate levy technology companies would much limited incentive innovate consumers would ultimately left inferior experiences empower artists stakeholders radioheads spurning emi favor going direct consumers remains big success story strategy others come record labels need work hard giving artists real value must twoway street artists also need behave responsibly artists become partners success employees emi boss guy hands suggestion net receipts standard practice echoing much independent sector smart tactic would drive strategy artists skin game gain thus lose theyll work harder make labels success forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals embrace social media social tools one significant trends recent years rise semipro sites services major company sellaband tunecore add artist pages social networks especially myspace social crowdsourcing tools like lastfms scrobbler music blogs like hype machine fan forums get incredibly rich social picture social media reinvented artist fan relationship revolutionized discovery created new routes market emerging artists new ar sources record labels success future music products services rely heavily upon continued increased leveraging audiences via social web fter music isnt fans supplemental material methodology european technographics media marketing social computing online survey q surveyed respondents seven markets france germany italy netherlands spain sweden uk survey based online adults ages older members ipsosmori online panel ipsos weighted data age sex online frequency hours spent online demographically represent online adult european population per country ipsos fielded survey june july motivated respondents various incentives results based randomly chosen sample size n confidence results statistical precision plus minus would entire online adult population western europe polled confidence interval widen data analyzed country level sample used ipsos random sample individuals randomly sampled ipsos panel survey previously chosen take part ipsos online panel forrester fielded q global music research panel online survey consumer product strategy professionals ongoing marketing strategy research panel however portion survey results illustrated document panel consists volunteers join basis interest familiarity specific music topics quality assurance panelists required provide contact information answer basic questions firms revenues budgets forrester fielded survey early december respondents given summary survey results report form incentive completing survey exact sample sizes provided report questionbyquestion basis panels guaranteed representative population unless otherwise noted statistical data intended used descriptive inferential purposes youre interested joining one forresters research panels may visit us httpforrester companel forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals endnotes course could tape radio friends home taping experience clumsy timeconsuming always markedly inferior experience genuine article detailed description three pillars value see december media product innovation building products thrive media meltdow n report proclaimed death music industry decline print journalism radical overhaul tv movie business industry remade unique way fundamental similarity way media industries remade suffering media digitization removes distribution scarcity ultimately alters content produced distributed consumed report lay three phases media industries begun pass digitization meltdown rebuild media businesses meltdown time rebuild product strategists phases media production distribution consumption including device makers must prepare world media characterized multiplatform access increased audiences diverse revenue sources see october rebuild media industrie report respectively first music peertopeer network first largescale music download site first portable mp player european online consumers buy digital music compared still buy physical cds source forresters european technographics media marketing social computing online survey q source forresters european technographics media marketing social computing online survey q source forresters european technographics media marketing social computing online survey q pp behavior typically significantly underreported consumer surveys due consumer reluctance admit activity particularly true markets highprofile industry countermeasures place taxing likes google facebook microsoft certainly isnt answer either recently proposed france source mark mulligan taxing net wont stop media meltdown forrester blog consumer strategy professionals january difficulty spotify securing licenses us market fact subsequent free toconsumer ondemand services like msn music uk much smaller catalogs majors suggests change strategic outlook although spotify proven major consumer success million users september done well converting users premium tier accounts percent total users record labels see service promised use free tool pull consumers pay music even better job bittorrent educating mass market music fans music free fundamental shifts consumers perceptions value underpin current period crisis media industries find consumers falling love media instead forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals thcentury product iterations consumers currently spend extensively consume modestly exposed media distribution paradigm superseded consumption era new framework media product innovation required align media industry content assets st century consumer behavior demand exhaustive process product innovation rebuilding entails media businesses ticket media meltdown see december media product innovation building products thrive media meltdow n report ipod heralded new paradigm music consumption done little counter impact cds terminal decline may even helped accelerate although mobile music looks set start delivering promises shares core failing mp players deliver individual experiences largely fail address decline music technology home see november taking digital music mainstream music product features living roo report respondents forresters q global music research panel online survey record labels music publishers music rights bodies music trade bodies late th century music business artist contracts development cycles release schedules promotional activity shaped around getting little shiny disc dozen tracks stores st century album straightjacket thrown releases become part continual artistfan relationship sure diehard artists album era bemoan death creative construct ignores immensity new creative opportunities accompany radical product innovation music industry desperately needs benefits go far beyond artists labels open core new revenue opportunities mobile carriers isps device manufacturers even brands perceptions value scarcity must rebuilt along new lines creating blueprint product strategists across content genres see september music release windows product innovation music business cant withou report media retailers spent st century shifting floor space cds media products media meltdown affects media industries music dvd sales already hit well smart media retailers investing businesses monetize consumption bestpractice example hmv uk invested boutique movie theaters live music venues highprofile filesharing fans include robbie williams travis fran healy metallicas lars ulrich early exception rule us bono currently best pick ulrichs baton due small part due influence vociferous manager paul mcguinness file sharing nonnetwork music piracy sharing via instant messaging music blogs email indeed strong discovery mechanisms many digital consumers also detrimental music sales teenage file sharers may discover consume far music due file sharing equivalents years ago spending much lower music free shifted larger disposable income items console games music retains intrinsic cultural value youth lost monetary value one teenager focus group said could download nike would buy music source q global music research panel online survey forrester research inc reproduction prohibited january music industry meltdown recasting mold consumer product strategy professionals contracts artist grants record label right participate additional nonrecorded music revenues live performances merchandizing date created animosity among artists artist managers revenues record labels prices paying audiences continue decline although free play key role business model user experience revision process needs careful positioning within clear strategic framework successful monetization digital content follow threetier hierarchy see december media product innovation building products thrive media meltdow n report example uk basic napster customer pays month ondemand streaming music uk consumers get virtually ondemand experience spotify free absence audio ads falls far short establishing value data excludes ring tones source forrester research internet music forecast us see january digital licensing help save music industr report information forresters new forecastview offering including access additional details metrics included report please contact us dataforrestercom tdcs play service denmark remains industry benchmark subsidized music services pace quicken coming years spotifys recently announced partnerships mobile operator uk isp telia sweden add twist presenting subsidized model realistic means making premium tier adsupported service pay album celebrated th birthday yet remains centerpiece recorded music product portfolio time come radical overhaul recorded music product range forrester proposes music product manifesto consumer rights music products embrace future music products need adopt platformagnostic world view encompasses powerful social interactivity empower consumers create unique experiences see september music product manifesto product features save recorded musi c report echoes lyrics prince done fair share business model innovation ranging innovative ultimately unsuccessful new power generation subscription service hugely successful newspaper cover mount uk enabled sell residency noughties original run battlestar galactica next decade needs remake key issues gets paid much many industries could make strong case revenue loss due piracy draw line music movies tv books games software news magazines software pornography revenue share based much industries lost big portion revenue declined many files downloaded example music companies lost larger share revenues piracy movies absolute loss movies probably larger gets paid movie studios record labels highprofile moves paul mccartney starbucks madonna live nation groove armada bacardi exceptions rather rules instance new player making big entrance possible overinvesting highprofile disaffected majorlabel artistforrester research inc nasdaq forr independent research company provides pragmatic forward thinking advice 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